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Market leaders and newcomers: Just Google it?

As of September 2021, Google remains the leading search engine worldwide with a desktop market share of almost 87 percent. The California-based search giant has dominated the market for over a decade, consistently handling over 60 percent of all search queries in the United States. But while Google remains the top player, its online domination hasn’t extended everywhere: In Russia and China, for example, the service is overshadowed by domestic competitors Yandex and Baidu. Elsewhere, online users are increasingly choosing privacy- or sustainability-focused alternatives such as DuckDuckGo or Ecosia due to data collection and privacy concerns.

Online search behavior: Mobile-first

With mobile devices already accounting for over half of the global website traffic, it comes as no surprise that mobile searches also make up a significant part of search volumes worldwide. In the United States, around 60 percent of organic search engine visits are generated via smartphones and tablets, with Google claiming the largest market share among mobile search providers.

Advertising and marketing

Thanks to machine learning and programmatic advertising, search engines no longer present unbiased search results relating to user keywords, but they also display suitable ads to audiences in real-time. As many online users turn to search engines first when looking to make a purchase, companies are increasingly focusing their marketing efforts on these platforms and implementing search engine optimization (SEO) tactics to maximize sales and exposure on the results page. Across the world, paid search advertising spending is seeing rapid growth, which again translates into record advertising revenues for Google sites.

Tue, 29 Nov 2022 10:00:00 -0600 en text/html https://www.statista.com/topics/1710/search-engine-usage/
Killexams : 7 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight.

Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights.

Learn new ways to unlock the power of one of Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in real numbers.

It shows the numbers of queries made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are only estimates that are extrapolated from a mix of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data usually comes from anonymized traffic data acquired from users of certain pop-up blockers, browser plugins, and some free anti-virus software.

The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.

So, even though paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on real search queries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that helps to understand what geographic locations are best for promotional efforts and also discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign.

If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another way to find a keyword to use for comparison.

A comparison keyword doesn’t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.

The important thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends webpage that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of real search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News]) was trending with 20,000+ searches.

Step 1. Find Search Trends For Target Keyword Phrases

The target keyword phrase we’re researching is [how to lose weight].

Below is a screenshot of the one-year trend for the target keyword phrase:

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour time period.

I use a 24-hour time period because the search volume for our comparison keywords is trending for this one day.

Our target keyword phrase, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas] (blue) and [Bret Favre News] (yellow).

What the above comparison tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]. 

Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ queries on the same day, we can say with reasonable accuracy that the keyword phrase, [how to lose weight] has approximately a daily search volume of around 30,000 on an average day, supply or take a few thousand.

The real numbers could be higher because Google Trends shows the highs and lows at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% accurate. But it’s enough to supply a strong ballpark idea and can be used to compare with and validate extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general ways to look at the keyword data: stretched across over longer periods of time and shorter time periods.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on creating content for this trend.
  • Downward Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience content consumption is changing.

For example, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

There’s a clear downward trend for WordPress in all three variations.

The downward trend extends to related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons why search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital camera product category is a good example of a downward spiral caused by a product being replaced by something else.

  • The digital camera caused the downturn in searches for traditional analog cameras.
  • The iPhone started the downward spiral of the digital camera.

Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on a course or product category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related subjects And Queries

Google Trends has two great features, one called Related subjects and the other Related Queries.

Topics

Topics are search queries that share a concept.

Identifying related subjects that are trending upwards is useful for learning how an audience or consumer demand is shifting.

This information can, in turn, provide ideas for content generation or new product selections.

According to Google:

Related Topics

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched course and a value of 50 is a course searched half as often as the most popular term, and so on.

Rising – Related subjects with the biggest increase in search frequency since the last time period.

Results marked “Breakout” had a tremendous increase, probably because these subjects are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top queries are generally the most popular searches. Rising Queries are queries that are becoming popular.

The data from Rising Queries are great for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly changing search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending subjects related to searches.

Google News is of the moment in terms of current events.

Sites that target either of those traffic channels benefit from knowing what the short-term trends are.

A benefit of viewing short-term trends (30 days and 90 trends) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a given course can help in planning when to publish certain kinds of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for narrowing down keyword search query inventory according to category topics.

This provides more accurate keyword data.

The Categories tab is important because it refines your keyword research to the correct context.

If your keyword context is [automobiles], then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.

By narrowing the Google Trends data by category, you will be able to find more accurate information related to the subjects you are researching for content within the correct context.

6. Identify Keyword Data By Geography

Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.

For example, if certain kinds of products are popular in Washington D.C. and Texas, it makes sense to aim promotional activity and localized content to those areas.

In fact, it might be useful to focus link-building promotional activities in those areas first since the interest is higher in those parts of the country.

Keyword popularity information by region is valuable for link building, content creation, content promotion, and pay-per-click.

Localizing content (and the promotion of that content) can make it more relevant to the people who are interested in that content (or product).

Google ranks pages according to who it’s most relevant, so incorporating geographic nuance into your content can help it rank for the most people.

7. Target Search Intents With Search Types

Google Trends gives you the ability to further refine the keyword data by segmenting it by the type of search the data comes from, the Search Type.

Refining your Google Trends research by the type of search allows you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends data can be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • YouTube Search.

YouTube search is a fantastic way to identify search trends for content with the word “how” because a lot of people search on YouTube using phrases with the words “how” in them.

Although these are searches conducted on YouTube, the trends data is useful because it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word “how” are by far the most popular on YouTube.

Google Trends limits comparisons to five keywords, so the following screenshot omits that word.

If your keyword phrases involve instructional content that uses words like “how to,” refining your research with the YouTube search type may provide useful insights.

For example, I have found that YouTube Search shows more relevant “related topics” and “related queries” data than researching with “web search” selected.

Here’s another example of how using different kinds of search types helps refine Google Trends data.

I did the same how, what, where, when, why, and who searches but this time using the News Search refinement.

The search trends in Google News are remarkably different than the search patterns on YouTube. That’s because people want to know the “what” and “how” types of information in Google News.

When creating content related to news, identifying the correct angle to report a news item is important.

Knowing that the words “what” or “who” are most relevant to a course can be useful for crafting the title to what the readers are most interested in.

The above is the view of search queries for the past 90 days.

When the same keywords are searched using the 5-year perspective, it becomes clear that the “who” type keywords tend to spike according to current events.

As an example of how current events influence trends, the biggest spike in searches with the word “who” occurred in the days after the 2020 presidential election.

Every Search Type query refinement shows a different help to refine the results so that they show more accurate information.

So, supply the Search Type selections a try because the information that is provided may be more accurate and useful than the more general and potentially noisy “web search” version.

Unlock The Hidden Power Of Google Trends

Free tools are generally considered to be less useful than paid tools. That’s not necessarily the case with Google Trends.

This article lists seven ways to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s especially notable is that this article only begins to scratch the surface of all the information that’s available.

Check out Google Trends and learn additional ways to mix different search patterns to obtain even more useful information.

More Resources:


Featured Image: Studio Romantic/Shutterstock

Fri, 25 Nov 2022 02:47:00 -0600 en text/html https://www.searchenginejournal.com/google-trends/266721/
Killexams : Content Marketing Trends 2023: Top Trends to Start Planning for Now

Did you know that half of all B2B marketers plan to increase their content marketing budget next year?  It’s crucial to stay up to date on the latest content marketing trends for 2023 to stand out. Keeping up with what’s happening in the industry is key to creating (and distributing) valuable, relevant and consistent content that will attract and retain your audience, which will ultimately drive customer action and profits. 

We cover the latest content marketing trends for 2023 so that you know what’s ahead in the industry and can prepare for a successful and profitable new year.

Key Takeaways:

  • Your content marketing strategy will make or break your business in 2023. Planning ahead is crucial to your success. 
  • Getting started on your 2023 content marketing strategy will help you stay ahead of the curve and achieve your goals.
  • Researching content marketing trends for 2023 can help you identify the most critical factors determining your success for the year. 

Content marketing trends are always changing. While a trend may share the same name from year to year, it still evolves from one mention to the next.

For example, one trend may be “audio marketing” (any form of marketing that includes listening to audio files). The following year, it may be “video marketing” (taking that audio file and adding visuals to it.)

A trend is a general direction in which something is developing or changing. So, when we talk about content marketing trends, we mean how content marketing grows and evolves.

Some trends come and go quickly, while others stick around for a while. And, of course, some trends come back again (think: vintage and retro).

The same thing goes for content marketing. While audio may be popular for one year, video with audio may be popular in the months/years following. As for the upcoming year? Both video and audio content are on tap as content marketing trends for 2023.

So, yes, content marketing trends change from year to year. But that’s not necessarily a bad thing. It’s one of the things that makes content marketing so exciting. There’s always something new to learn and new ways to reach your audience.

As we move into the new year, it’s time to start thinking about your content marketing strategy. What worked in 2022 might not work in 2023. The landscape is constantly changing, so staying on top of the latest trends is crucial.

On average, your clientele is likely to consume three to five pieces of content before engaging with someone on your sales team. accurate studies also indicate that 30% of B2B buyers will consume more than five pieces of content before engaging with someone on your sales team.

Your content marketing needs to vary enough to keep your audience engaged and interested in what you say to move your ideal audience from reader to potential buyer. Doing so starts at the beginning of your lead nurturing process and continues throughout the consumer lifecycle.

Focus on creating various content types that appeal to your target audience through each customer lifecycle stage. The good news? There are plenty of options for compelling, some of the most popular being:

  • Blogs
  • Videos
  • Case studies
  • Virtual Events/Webinars
  • Infographics/Charts

Content Assets B2B Marketers Created/Used in the Last 12 Months

With that in mind, you’ll want to start thinking about the future of your content marketing strategy. Need a place to start? Consider these five content marketing trends for 2023:

1. Repurposing and Updating Old Content

As a marketer, you’re always looking for new opportunities to reach your target audience. But what about the content you’ve already created? Just because it’s old doesn’t mean it’s not still relevant. Repurposing and updating old content is a great way to breathe new life into it and reach a new audience.

With blogs and long-form content being among the most popular content assets used by B2B marketers, it’s important to remember that your old content can still be valuable, especially with evergreen content.

Evergreen content is still relevant and useful even after a specific time frame. Instead of letting that content get lost in the shuffle, consider updating and republishing the piece with pertinent information. Adding new content (and revising some of the old verbiage) will ensure that your updated piece doesn’t get dinged for being unoriginal.

2. Interactive Content

Interactive content is a type of content that requires the audience to take some form of action to consume it. This content type can include anything from taking a quiz to playing a game to watching a video.

Example of Interactive Content

Source: Dun & Bradstreet

Interactive content is becoming increasingly popular as a content marketing tool because it is more engaging than traditional, static content. It allows the audience to be a part of the content rather than just a passive observer.

With the rise of artificial intelligence (AI), interactive content will only become more popular. Use AI to create more personalized content experiences while making content more interactive and engaging.

For example, create a quiz with personalized questions tailored to the individual user with the latest AI technology.

3. Video Content

4. Influencer Marketing

Influencer marketing involves partnering with influencers to promote a product or service. Influencers are people with a large following on social media or other online platforms who can reach a large audience with their endorsements.

In the past, consumer brands used influencer marketing primarily, but it is becoming increasingly popular with B2B brands. This type of marketing is especially effective because it helps you reach an audience you may not be able to reach otherwise. It’s also a more cost-effective marketing method, as you don’t have to spend as much money to promote your brand.

5. Optimizing Content for Search Engines

One trend that shows no sign of slowing down is the importance of optimizing your content for search engines.

Properly optimizing your content for search engines helps to increase the chances that search engines will find your content and rank it high in search results where your audience is most likely to find it.

While using proper keywords and phrases is one of the most important things you can do to optimize your content for search engines, another effective SEO strategy is paying attention to the search engines and how they rank content.

For instance, Google has outlined its system for marketers and creators alike. As of their accurate updates, optimizing your content with EAT (expertise, authoritativeness, and trustworthiness) is crucial. Otherwise, you risk your content falling behind in the rankings.

Final Thoughts

As we can see, there are many content marketing trends for 2023 that you can start planning for now. The most important thing is to keep your audience in mind and create relevant and engaging content. With the right strategy, you can ensure that your content stands out in the crowded marketplace and helps you achieve your business goals.

For more tips on making the most of your content marketing strategy, check out our other content on dmnews.com.

Thu, 10 Nov 2022 10:00:00 -0600 en-US text/html https://www.dmnews.com/content-marketing-trends-2023-top-trends-to-start-planning-for-now/
Killexams : Stop Following New Finance 'Trends'

Photo: Rawpixel.com (Shutterstock)

Whether it’s investing in the newest cryptocurrency, or eyeing some type of “make money while doing nothing!” scheme, it can be hard to resist all the shiny “new” finance trends that constantly pop up. Often, though, these trends aren’t actually all that new—and even if they are, it’s important to look for signs that they’re doomed to fail. Any income or investment opportunity that seems too good to be true is, most likely, just that. And scam or not, chasing these trends is usually a mistake.

Sure, you know not to fall for a phishing scam; e.g., you wouldn’t supply your PayPal information to a text from an unknown number. Here are other types of finance trends that you’d be better off ignoring.

Avoid “get rich quick” investment opportunities

It’s important be wary of finance trends that aren’t an outright scam, but are a mighty big risk if you don’t know what you’re doing. Take gaming apps, for instance. If you’re going to put large sums of money into a sports betting app (especially one that promises to pay out in cash), for instance, then you need to budget for compounding losses and long stretches where you win nothing. Even if you aren’t a victim of fraud, these apps aren’t usually a fruitful way to make money.

Crypto falls into this same category, too: It’s a relatively new market, and it demands a higher risk than advocates would lead you to believe.

Avoid income scams, too

In addition to investment scams, many income “opportunities” are scams, too. Virtual personal assistants are a common example of this. You get hired quick and almost immediately need to deposit a paycheck from your “boss.” You might see some of that money, giving you a sense of security as you carry out your next task from your boss: Sending money to another account or buying gift cards. According to the Federal Trade Commission, these scams work because banks have to make funds from deposited checks available within a day or two, but it can take weeks to uncover the fake check you received as “payment.” And it’ll be up to you to pay the difference to the bank. The FTC says that the median reported loss on fake-check job scams is $2,300.

The best way to avoid income scams is to do your research and take your time. Avoid a high-pressure hiring process, and search online for the company’s name plus words like review, scam, or complaint.

Stay skeptical when it comes to finance trends 

To sum up, here are four signs of a scam (or scam-adjacent opportunity) according to Ontario Securities Commission:

  1. Promises of high returns and low risk.
  2. Claims of “hot tips” or insider information.
  3. Increased pressure to buy now.
  4. The seller is not registered to sell investments.

As a rule of thumb, avoid “get rich quick” investment advice. If it were actually true, why would this person be sharing it with millions of people? More questions to ask yourself: Are you feeling pressured by someone to act on an idea with zero successful track record? Do you personally understand where your money will be going? Do your own research before putting your money anywhere.

For some more grounded personal finance tips, here’s our guide to getting your budget started, and here are personal finance steps you can take now to prepare for a recession.

   

Tue, 22 Nov 2022 11:40:00 -0600 en text/html https://lifehacker.com/stop-following-new-finance-trends-1849809947
Killexams : Mobile search - Statistics & Facts
As mobile online usage has become increasingly widespread, more companies are tailoring their website content to be more mobile-friendly, improving the experience for on-the-go internet users. The task is not only how to present information on a different medium, but also what kind of information to offer, as many users change their browsing behavior from one device to another. With the aid of virtual assistants such as Siri or Google Assistant, voice search has seen a significant growth in its adoption rate. As of the first quarter of 2019, 42 percent of the worldwide online population had conducted a voice search via any device within the past month.

Mobile devices accounted for over half of all organic search engine visits in the United States. Although desktop accounted for a large share of search advertising spending, mobile devices are quickly gaining space in this market. In 2018, about 63 percent of paid Google search clicks in the United States originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks.

Against this backdrop, mobile search rises as a promising field, with users’ ability to quickly obtain relevant results based on their location as one of its most attractive features. In the second quarter of 2019, review site Yelp reached over 36.74 million unique mobile app visitors worldwide. During a December 2018 survey, 16 percent of online users in the United States stated that they used the internet to find a local business multiple times per week, highlighting the importance of location-based mobile services. Overall, 82 percent of U.S. shoppers who used their smartphone to help them shop had used "near me" searches on their mobile device. The most popular categories of local search lookups via mobile were food and entertainment.

With the increasing prevalence of online shopping and multi-channel retailers, consumers often turn to their mobile devices to search for product information. In 2018, 36 percent of shoppers worldwide reported to using their smartphones to compare prices while browsing through a retailer’s shop.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Tue, 29 Nov 2022 10:00:00 -0600 en text/html https://www.statista.com/topics/2479/mobile-search/
Killexams : 10 Tech Trends That Will Influence Your Marketing
  • Digital marketing has become a major part of the small business world, and technology trends shape the strategies that will be most effective for reaching your target audience.
  • Providing more authentic content, offering chatbot service, optimizing for voice search, making the most of social media marketing, and creating an engaging user experience are some key trends to follow in 2022.
  • You’ll need to thoughtfully determine which trends provide the greatest benefit to you, as well as which trends you should avoid based on your business.
  • This article is for small business owners and digital marketers who want to know about major trends and what to focus their marketing efforts on in 2022.

While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.

Every year, there are more technological trends for entrepreneurs to keep an eye on. Business owners who stay ahead of the curve might even find new heights of marketing success. Here are 10 trends we believe small businesses should take advantage of in 2022:

  1. Authentic long-form content
  2. Chatbots and conversational AI
  3. Voice search
  4. Data analytics
  5. Social media marketing
  6. New areas in e-commerce
  7. User experience
  8. The metaverse
  9. A cookieless future
  10. SEO and keywords

Editor’s note: Looking for the right online marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Let’s take a deeper dive into these trends and how they can benefit your business.

1. Authentic long-form content

For small businesses that are tight on money, authentic content is a powerful marketing tool. However, you’ll want to make it long-form, too. While 2021 was the year of TikTok and Instagram with their three- to five-minute reels, 2022 is seeing the pendulum swinging the other way, with 1,000- to 7,500-word articles becoming the norm. 

That’s true for blog posts and articles as well as for video and audio content. Sharing about subjects that interest your customers is a great way to build brand awareness and customer loyalty. You can build trust by showing you care about more than just a sale.

Whether your content takes the form of a social media post, a blog or an email blast, ensure a good balance between highlighting your products and providing valuable, actionable advice.

Key TakeawayKey takeaway: Long-form authentic marketing is a great way to boost interest and engagement among your target audience.

2. Chatbots and conversational AI

According to revenue acceleration platform Drift’s State of Conversational Marketing report, almost 42% of consumers use conversational AI and chatbots for purchases. Yet most small business owners surveyed said they didn’t use the technology. Chatbots and more sophisticated conversational AI can answer customers’ basic questions at all hours of the day or night, even if you’re focused on different tasks.

“AI-powered chatbots can be used for customer support, expanding contact strategy dramatically with a controlled message,” said Joey Penick, vice president of marketing at Lumen Technologies. “These chatbots have become so lifelike that many customers don’t even know the difference, but they offer the added benefit of being able to gather, analyze, and provide actionable data that can be used to Strengthen the customer experience.”

Did you know?FYI: Customers respond positively to AI-powered chatbots, since they can provide quick responses 24/7.

With mobile devices and voice services like Microsoft Cortana and Google Assistant increasing in popularity, voice search is one area where your small business can stand out among your competitors. If your business is online, there’s an increasing chance people will find your website or content marketing materials via voice search in 2022 and beyond.

“A few years ago, we had to adapt to the growing use of mobile,” said Chris Hornak, owner of Blog Hands. “And now, according to Google, mobile searches are over 50% [of searches]. Marketers will need to begin adapting to voice searches, which currently make up 20% of mobile searches, and that’s expected to continue its growth similarly to how mobile has.”

A simple technique you can apply in 2022 is to provide answers to questions that customers frequently have about your product on your website, according to Hornak. “Remember to be detailed and conversational with your answers.”

TipTip: With voice-controlled devices gaining popularity, focus your content strategy on answering consumers’ common questions about your products or services.

4. Data analytics

Most brands make data analytics a priority, but marketers still have a ways to go, said Curtis Tingle, senior vice president of product for intelligent media delivery company Valassis.

“Marketers must learn how to better use the data that they collect,” he said. “Customers are constantly feeding personal information to the companies they engage with – from purchase behaviors to favorite products to the best ways to reach them through advertising and marketing efforts. With this data share, customers are looking for some sort of return, whether it be in the form of more personalized advertisements or targeted coupons/deals.”

Tingle’s observation is important: Marketers need to do more than gather data. The data needs to be meaningful, and businesses need to use that data to Strengthen marketing campaigns. [Related: Predictive or Prescriptive Analytics? Your Business Needs Both]

Trends in 2022 pivot around predictive data; smarter, scalable and more flexible datasets; edge computing for faster analysis; and hybrid computing that blends off-premises and on-premises cloud solutions. You’re also going to see growing use of machine learning-driven solutions that include augmented analytics; engineered decision analytics; and data visualization for better decision-making, business management, and insights and automation.

Did you know?Did you know? Data analytics can provide valuable information about consumer behavior, including their intentions. You should use information you gather from your website and leverage it in your marketing strategy.

Social media will continue to be vital to successful companies’ digital marketing efforts. In 2022, expect to see video, Instagram, livestreaming and podcasts dominating the list. Facebook isn’t going anywhere – it’s got staying power. LinkedIn will also be increasingly influential, particularly as influencers use it to magnify their voices. 

Speaking of influencers, 2022 will be the year of experts who have fewer but more dedicated followers. The niche is what matters, and those who dominate the empty ocean of little to no competition will lead the way.

Key TakeawayKey takeaway: Customers value the ability to communicate with brands on social media. The same principles apply – effective brand storytelling, creativity, a genuine interest in and connection to your followers, and consistent development of your industry expertise and skills.

6. New areas in e-commerce

Trends in e-commerce pivot around Web3 where businesses use DeFi trends to boost their profiles to new heights. “DeFi” means decentralized finance and refers to blockchain, cryptocurrency, and non-fungible tokens (NFTs) – the whole new world of business conducted over the blockchain with novel opportunities for marketing.

There are technologies like the shared P2P ledger, which makes for faster, cheaper, more secure and transparent business. Blockchain offers smart contracts that verify, ensure and enforce transactions. Of course, there is also cryptocurrency, or digital coins, that replaces physical money to attract a different type of consumer. [Related: Should Your Small Business Accept Cryptocurrency?]

New York-based Magnum Real Estate Group, for example, recently listed its three retail condos in Manhattan’s Upper East Side for Bitcoin. At the same time, blockchain technology gives agents real opportunities to network and share their expertise, gaining financial reward in the process.

Brands are also using NFTs, uniquely created digital assets, as a next-generation trending way to market their products.

7. User experience

Modern customers expect an engaging, user-friendly and smooth online experience, whether that’s in an e-commerce shop or perusing a website. In 2022, expect to see a greater push toward a seamless and highly engaging UX, with an emphasis on interactive, experiential, convenient and personalized experiences.

“We know that users love engaging content that speaks directly to them,” said Aylon Steinhart, founder and CEO of Eclipse Foods. “Creating a marketing strategy that reels users [in] based on page experience is something that we are working toward. However, creating great content that reels in users is not the ultimate UX; it’s about speed, visual stability, mobile-friendliness and safe browsing. Implementing these tactics on content marketing strategies will increase visibility and engagement.”

The metaverse is today’s futuristic blend of virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), culminating in a new 3D immersive experience where users blur the physical with the digital.

Examples include interactive ads like NASCAR’s on interactive gaming platform Roblox. Users can create their own avatars that allow them to “feel” experiences without actually buying them. This has led to the marketing industry’s newest term, “gamevertising,” where marketers and brands use gaming to advertise their products. According to technology agency Wunderman Thompson, this trend of gamevertising dominates the movie and music industries.

On the retail frontier, brands also use technologies like augmented reality to create blended shopping experiences where buyers, through their avatars, can “try” on clothes, “sit” on chairs, “live” in certain geographical areas, and so forth.

Key TakeawayKey takeaway: The metaverse is one of the most colossal marketing trends of 2022, and we’re just at the beginning of its journey. It eliminates the boundaries between physical and virtual, sparking new direct-to-avatar (D2A) business models.

9. A cookieless future

The last two years came with plenty of complaints on the data collecting privacy front. To remedy the situation, Google leads the advertising technology industry with its cookieless future, slated to appear in 2023. Near the end of 2022, Google will roll out new technologies advertising the test cookie phase-out. While cookies run off customer-provided information such as personal emails, cookie alternatives will need to have troves of quality first-party data to succeed.

How does this affect businesses and advertisers or marketers? Prudent organizations will want to take note of a near future where cookies supply way to cookie alternatives as customer privacy concerns and regulations like the GDPR increase.

10. SEO and keywords

SEO and keyword strategies continue to retain their edge. Google’s Page Experience Algorithm is slated to launch March 2022. The SEO instrument will assess loading speed, interactivity, visual stability, and HTTPS security, among other metrics.

Google’s also turning its attention to mobile using its recently launched Mobile-First Indexing (MFI) to rank mobile-friendly websites. For marketers, this means focusing on the UX on mobile devices as much as, if not more than, on websites. Meanwhile, Google’s new Multitask Unified Model (MUM) instigates publishers to provide more complex answers to simple questions. MUM rewards authoritative content.

TipTip: If you want to clinch the top position on Google search results, use Google Search Console, PageSpeed Insights, and Chrome User Experience Report to check the security and performance of your pages. As always, high-quality content is the key to Google’s heart.

Relevance of basic marketing principles 

These trends are expected to influence marketing in 2022 and beyond, but that doesn’t mean you need to immediately drop what you’re doing and switch to using different and more advanced technology to market your business effectively.

“The basic principles of how you market and build a brand haven’t changed – despite what everyone says – in the past 10 or 15 years,” said Allen Adamson, adjunct professor at New York University’s Stern School of Business and co-founder of Metaforce. “What technology has done overall is magnified what was always true.”

Adamson explained that while fancy new marketing tools are unveiled each year, word-of-mouth marketing still matters. Decades ago, consumers might have asked their friends where to go for the best hamburger in town. Now, Adamson says, people “ask all their friends” by performing a quick internet search and studying reviews of burger joints in the area.

Changes in technology haven’t altered the core concepts of marketing, but the new technology does magnify every triumph and failure. Before, serving a bad burger to one customer might lead to the unhappy customer telling their friend not to eat there. Now, an angry Yelp review can deter hundreds of prospective customers.

Understanding new technological tools can greatly benefit your business, but if you don’t understand how the technology can help you, there’s no use adding new tools to the mix. Adamson, who advised companies like Marriott and HBO as the North America chairman of Landor Associates, said many companies get too caught up in the latest and greatest marketing tools.

“It’s sort of like watching 8-year-olds play soccer: It’s just a ball and no one is on defense,” he said. “Everyone is chasing the shiny new object. No matter what technology you buy, if you don’t know how to use it really well, it’s not going to supply you a competitive edge in the marketplace.”

You might not need to act on some of the trends discussed in this article. On the other hand, adding a chatbot or using more authentic content in your current marketing strategy mix may take your business to a new level of customer engagement and financial success.

How to decide which new marketing technology to implement

Deciding which technology to implement in your operation hinges on the needs of your business and the desires of your customers. You may be better off not adopting a new marketing trend, especially if you don’t understand and can’t properly use the technology but are doing so only because other businesses are using it.

“While we’re moving faster and faster toward a tech-dominant world, small and midsize businesses need to prioritize the technology trends that they can leverage for greater business growth,” said Ryan Gould, vice president of strategy and marketing services at Elevation Marketing. “How do they do that? They need to ask the four following questions:

  1. Who is my audience? 
  2. What and where are my business gaps? 
  3. Will this technology help close my business gaps? 
  4. Do I have the resources to sustain this technology for the long run?”

Using Gould’s questions as a check can ensure you don’t unnecessarily jump on board a marketing trend that isn’t well suited to your business. Take note of the 2022 marketing trends, but before you act, take a good look at where your business stands.

Leah Zitter, Kiely Kuligowski and Nicole Fallon contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

Mon, 05 Dec 2022 10:00:00 -0600 en text/html https://www.businessnewsdaily.com/8564-future-of-marketing.html
Killexams : Investing trends Tue, 06 Dec 2022 17:09:00 -0600 en text/html https://www.cnbc.com/pro/investing-trends/ Killexams : These Are the 11 Drinks Trends That Dominated 2022

If 2021 was the year of finding your new favorite to-go Negroni or juice-pouch cocktail, 2022 was the year of sidling up to the bar, hanging out, and rediscovering the joy of a professionally made drink that was designed to be experienced in person. Whether it was enjoying a second wind from an Espresso Martini at the end of a big night out, or noticing low-proof cocktail sections on bar menus across the country, here are a few of the cocktail trends that stood out to us the most over the course of the past year.

Tea Time Meets Happy Hour

Eric Medsker

In a year that celebrated maximalism across the menu, many of our favorite cocktails featured a simple, elemental ingredient: tea. Mixed directly into a cocktail or infused with a spirit, tea provides complex flavor with intensity bartenders can harness as they wish. At Martiny’s, a Japanese-style cocktail lounge in NYC, bartenders mix warming chai with brown butter washed whiskey for their Potter’s Old Fashioned and blend matcha with Nikka Coffey Grain Whiskey and coconut water for their bright-green, aptly named cocktail Tea Ceremony. The spiced flavors of chai blend with grapefruit and smoky mezcal in the Vintage Paloma, a creative variation on the classic cocktail served at NYC’s Junoon. Amaretto infused with Earl Grey tea fragrance with citrus and bergamot gets mixed with bourbon and Jameson orange at Bar the Record in San Francisco. 

Tea made its way into cocktail menus outside of the U.S. as well. Alquimco in Cartagena features the Té Caribeño, a gin drink infused with green tea, while the Tack Room at Adare Manor in Ireland does a limited-run milk punch with rooibos tea. With the power to imbue earthy, sweet, and floral notes, tea served as the bartender’s proverbial Swiss army knife this year.

Miniature Drinks

Daniel Krieger

Not to be confused with your college town dive bar shot, miniature cocktails are about much more than throwing back an ounce and a half of whiskey or tequila as quickly and painlessly as possible. At newly reopened NYC dive bar Milady’s, “cheekys”, or three-ounce pour Martinis can be ordered alongside “full-figured” regular sized versions, while Portland, Maine’s Crispy Gai serves up a perfect, tiny pineapple and lime leaf daiquiri. At its core, the miniature drink trend is about discovery and inclusivity; customers can have an opportunity to try a cocktail with new-to-them ingredients without the commitment of a full drink, and those who are looking to limit their alcohol intake can still partake.

Martini Madness

Victor Protasio / Food Styling by Chelsea Zimmer / Prop Styling by Claire Spollen

We named the martini the Drink of The Year making its presence on this list a shoe-in. 2022 bore witness to a Martini renaissance filled with creative takes on the classic, iconic cocktail. What makes the Martini distinct from other drinks can also make it intimidating to order: there are so many ways to customize the cocktail and the specificity of one’s order can feel like an extension of your personality. Restaurants and bars, though, are taking the intimidation out of ordering a Martini through creative signature Martinis listed on cocktail menus. At Genever in Los Angeles’ Filipinotown, bartenders mix a Filipino staple, cane sugar-based Datu Puti vinegar, into their signature Datu Datu Martini for added depth. Other out-of-the-box standouts include the March Martini from Houston’s MARCH restaurant which features three types of gin, Bonnie’s MSG Martini which is ultra-savory and delicious, and the House Martini from Brooklyn’s Bar Americano, which features nutty fino sherry and bayleaf oil. 

Big and Bold Garnishes

Andre Karimloo

Gone are the days of a simple lemon twist or mint leaf as a noteworthy cocktail garnish. With so many of us embracing the joys of ordering a professionally made cocktail once again, showmanship is front and center at cocktail bars and restaurants around the country. For example, at Tet-a-Tet, a new dinner concept at Los Angeles’ All Day Baby, bright green pandan pearls garnish a delightfully over the top mezcal-based cocktail in a bowl for groups of two or four. In Istanbul, cocktails at Fahri Konsolos make use of kelp, seashells, and other nautical accouterments; back in New York City, Overstory, the rooftop craft cocktail bar from the team behind Crown Shy, features a togarashi cracker perched atop the Supply Chain cocktail, made with whiskey, rum, chilies, and Champagne. And at Bonny’s Hideaway in Charleston, ground popcorn powder tops the sweet, creamy, rum-based Calico Coffee cocktail.

Nostalgic Drinks

Jennifer Causey / Food Styling by Melissa Gray / Prop Styling by Claire Spollen

Have you noticed an uptick in Cosmos in your life as of late? What about Appletinis? The ‘90s are alive and well when it comes to fashion trends (as anyone who’s been shopping for denim or jelly sandals in the past year very well knows), and cocktail menus are next in line. That’s not to say nothing’s changed, however. “The ideas behind '90s drinks were always solid, but their composition and balance has evolved. Real citrus has replaced sour mix, fresh juice has trumped canned, and synthetic liqueurs and bar-rail booze have been swapped for craft bottles,” writes Betsy Andrews. “While mixologists are happy to indulge us, they've also learned a lot in 25 years. Like the gals on Sex and the City's accurate reboot, And Just Like That, the Cosmopolitan has matured.”

The Espresso Martini Reigns Supreme

Matt Taylor-Gross / Food Styling by Oset Babür-Winter

We’ve already established that it was a big year for the Martini, but the classic drink’s caffeinated cousin deserves its own shout-out. This year, we saw an explosion in TikTok search volume for home recipes and bar recommendations alike, and realized that very few cocktail lists at spots that opened this year omitted the drink; it’s beloved by many at Phoenix’s Valentine, where it gets the amaro and brandy treatment, and at Bar Volpe in Boston, the newest spot from 2019 Food & Wine Best New Chef Karen Akunowicz, the signature Espresso Martini is made a little bit sweeter thanks to vanilla-infused vodka. Ultimately, we’re happy to see the Espresso Martini getting its due (maybe it’s because we all could use a bit of a boost when it comes to staying out late after some sleepy pandemic years) but lest we forget: every trend has its starting point.

Tray Service At the Bar

In a year filled with over-the-top garnishes, a revival of nostalgia drinks, and plenty of caffeinated cocktails, it’s only fitting that it was all served up on a tray. Some of our favorite drinks services this year were presented on trays. A simple step that really elevates a cocktail experience, bars are using trays to create the most memorable orders. At Zaytinya, Jose Andres’ newest venture in New York’s NoMad neighborhood, they present an Ouzo experience that is one for the books. Three glasses, with ice, water, and ouzo, the Greek anise-flavored liqueur, is presented elegantly on a tray with instructions on how to slowly dilute the Ouzo for the best experience. Just a few blocks away at Verōnika, the cocktail lounge at Swedish photography museum Fotografiska, the bar menu leads with a winner: the Reserve Martini Tray. To think Martinis could get any better, the small tray presents a Martini made exactly to your choosing, a caviar-topped potato, and a dwarf peach. We think just about everything should be served on trays in 2023. 

Passion for Passion Fruit

A notoriously tricky flavor to get right, 2022 was the year of high quality passion fruit cocktails. At the Westbury in Dublin, Sidecar Bar makes The Leading Lady with passion fruit and elderflower. Head bartender Oisin Kelly says it’s been the most popular drink of the menu, and for good reason. Passion fruit brings a zippy, sweet and sour flavor that pairs so well with a variety of spirits. While cocktail bars have the power and know-how to turn soft and seedy passion fruit into fabulous syrups and extracts, Chinola passion fruit liqueur has done the work for you. Named after the Dominican word for passion fruit, Chinola tastes like the essence of passion fruit without any unwanted artificial flavorings. Chinola brings tang and a gorgeous orange color to any cocktail —draw inspiration from cocktail menus and mix it with rum, mezcal, or even with just a bit of seltzer.  

Fresh Flavors From Tokyo

Photo by Jennifer Causey / Food Styling by Ali Ramee / Prop Styling by Lydia Pursell

The late 1990s and early 2000s bore witness to iconic cocktails like the Espresso Martini and Cosmopolitan, but it did a major disservice to many, filling them with artificial flavorings and sugar-laden syrups. Japanese cocktails in particular took a hit, but nowadays bartenders reclaiming the flavors and recipes with quality at the core. At NYC’s Bar Goto and Bar Goto Niban, bartender Kenta Goto serves flavor-forward Japanese cocktails that are made with premium ingredients and crafted with care. Try Goto’s elegant take on the saketini, the Sakura Martini which features a blend of sake and gin and gets garnished with a preserved sakura, or cherry blossom. Try drinks expert Julia Momosé’s take on the Midori Shochu Sour, a gorgeous green cocktail with punchy melon flavor. Japanese whisky, sake and shochu are only growing in popularity stateside, as well as specialty spirits like ume liqueur, there’s never been a better time to experiment with Japanese spirits and ingredients in cocktails. 

Low-Proof Moves Into No-Proof's Turf

Marcus Nilsson

For the past several years, non-alcoholic cocktails have been a place of major innovation. With the NA movement’s success, we’re seeing more restaurants and bars embrace and clearly denote a middleground section on their cocktail lists to lower proof or aperitivo cocktails. Many of these drinks involve non-alcoholic spirits, while others rely on liqueurs and bitters. At Jupiter, the much-anticipated Rockefeller Center trattoria from the women behind King, the aperitivo/low-proof cocktail section boasts offerings like an Americano and a Sbagliatio Bianco; meanwhile, at American Bar, there’s a Lite Martini made specifically with Body, a buzzy new lower-proof vodka. The Nines, a popular new piano bar with an old-school New York City feel from Golden Age Hospitality, includes a thoughtful sherry-based offering, a classic Bellini, and more on its cheerful Low-ABV list. Nashville’s Fox Bar & Cocktail Club includes a sliding scale next to each of its cocktails to denote how “spirituous” they are — an Autumn Tonic with tequila, pineapple tonic, piloncillo, and cinnamon as well as the Thai Mule with vodka, ginger, Worcestershire sauce, and basil both hang out on the low-ABV end of the spectrum. 

Amuse-Bouche Cocktails

© Andrew Kist

What better way to enjoy a high-end cocktail experience than to be greeted with a house-made welcome drink to kick things off. The premise is simple, guests are offered a small amuse-bouche drink that helps introduce them to the flavors and creativity they’re about to enjoy, as well as set the palate for some great flavors. It’s the expansion on the culinary premise of a small bite to kickstart the meal, except in this case it’s for drinks. Well-loved spots like the Connaught and Lyaness in London, Bar 1661 in Dublin, and The Dead Rabbit in NYC, among many others, have implemented this new option, upping the hospitality game in the drinks space significantly.

Tue, 06 Dec 2022 00:40:00 -0600 en text/html https://www.foodandwine.com/drinks-trends-2022-6831933
Killexams : Is the TikTok trend dead?

When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time.

But we weren't just mindlessly consuming content; we were posting it too. You could fill up an entire afternoon by learning the dance to "Renegade" or "Say So." Most of the people that populated our FYPs were nobodies who the algorithm had blessed with a viral hit (notable exceptions include TikTok influencers like Charli D'Amelio, Addison Rae, and Lil Huddy — young people who built massive followings while participating in dance challenges on the app).

Then, the app started to evolve. Dance videos became less frequent visitors to our FYPs — though, they never really died — and instead a whole new host of trends started to fill the void. Every week, there was a new trend or hit audio that users applied to their own lives in highly relatable ways. There was the little lad who loves berries and cream and the proliferation of "Jiggle Jiggle," and let's not forgot how the entire internet was "bored in the house (in the house bored)" in 2020.

These days, TikTok doesn't need random people to participate in trends in order to create content. There's an entire class of creators occupying every imaginable niche, from pop culture analysis to medical myth-busting. Previously, a TikTok trend could reach every corner of the global platform. Whether it was a dance or a popular sound, everyone from every community joined in. So, why does it all feel so different now? The days when a singular trend was inescapable on the app are long over, wiped out by an ecosystem — and a culture — that's becoming increasingly more esoteric.

Users follow creators, not trends. And oftentimes those creators dictate the kind of experience you have on the app. That individual creator branding has, in part, killed the ubiquity of the trend. It's never been easier to stay inside of your own TikTok bubble.

It also doesn't help that the app itself has made some accurate changes that make it harder to engage with content. For example, now TikTok notifies users when someone views their profile and favorites their videos, which has discouraged users from favoriting and lurking on regular users pages.

TikTok has also become clogged with recycled memes from other platforms, thanks to its photo mode that allows users to post photo dumps of up to 35 photos. This new feature helped popularize something like the Fletcher meme that was all over Twitter, Tumblr, Instagram, and TikTok simultaneously, relying on the repetition of images rather than users acting out trends in front of the camera. This made it almost indiscernible from memes on other platforms.

There are still trends that break through, but it's no longer the "trend of the week" experience that once populated the app (and trend reporting). Taylor Swift fans dominated the app with Midnights dances and trends, and House of the Dragon star Emma D'Arcy's pronunciation of "negroni sbagliato" consumed the internet for weeks. Major pop culture moments, like Midnights, are repackaged into trends through clever fan marketing, but now they rely on users directly engaging with the content, rather than being completely divorced from the context of the original video. It's unlikely that @mikael.arellano's viral dance to Swift's "Bejeweled" would be performed on the app by anyone who doesn't brand themselves as a Swiftie on the platform.

At the beginning of the pandemic, TikTok felt like a community of people participating in trends to get through the day. It was a communal experience. Now, those communities have splintered, creating something more personal. It was bound to happen. Niche creators are making content for their devoted audiences, not for the mainstream — there's no money in that.

Still, I miss seeing everyone's goofy interpretation of a trend. But most of all, I miss clicking on their page and realizing they're just another average TikTok user like me.


Wed, 23 Nov 2022 03:23:00 -0600 en text/html https://mashable.com/article/death-of-the-tiktok-trend
Killexams : Warming trend in our near future

Return flow from the Gulf will chase the Canadian air away from south Texas resulting in a warming trend. A pacific cold front will cause a few showers Thursday afternoon into Friday.

Tonight expect another cold night with drizzle and clouds and breezy with a low of 47 and wind chills in the low 40s.

Tuesday will be a slightly better day with mainly cloudy skies but drizzle ending with less wind and a little milder with a high of 57.

Tuesday night is still cloudy and chilly with light winds and a low of 52.

Wednesday will be mostly cloudy with some afternoon sunshine light winds and warmer and a high near 70.

Thanksgiving will be seasonally warm with a high of 76 and scattered showers developing during the afternoon hours.

Copyright 2022 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Mon, 21 Nov 2022 12:26:00 -0600 en text/html https://www.kristv.com/weather/todays-forecast/warming-trend-in-our-near-future
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