Exam Code: Salesforce-Marketing-Cloud-Developer Practice test 2023 by Killexams.com team
Salesforce Certified Marketing Cloud Developer
Salesforce Salesforce test
Killexams : Salesforce Salesforce test - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Marketing-Cloud-Developer Search results Killexams : Salesforce Salesforce test - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Marketing-Cloud-Developer https://killexams.com/exam_list/Salesforce Killexams : Quality Management Platform Katalon to Launch Salesforce Test Automation Accelerator
Enables Salesforce users to more quickly run quality tests for business applications leading to faster go-to-market times


Quality Management Platform Katalon \nto Launch Salesforce Test Automation Accelerator

Katalon, the leading provider of the most modern, comprehensive quality management platform, is enabling the development of a software test automation accelerator for Salesforce business applications, including SalesCloud and ServiceCloud. Launched in collaboration with Deloitte Canada, the new accelerator offers pre-built test script libraries for many of the most common Salesforce business processes, reducing Salesforce test automation adoption times by more than 50% and significantly reducing the effort to maintain Salesforce automated tests. 

The Katalon Platform enables teams of any size to easily and efficiently test, launch, and optimize apps, products, and software. With a single platform to address all steps in the continuous testing lifecycle, developers and testers gain an improved experience to maximize their talent and efforts, enabling businesses to get their products to market faster.

"Salesforce customers will now find it easier than ever to ensure the quality of their Salesforce platform by implementing the Katalon and the Deloitte accelerator, resulting in a faster time to production and a lower total cost of ownership," said Katalon VP of Partnerships Matthew Sandberg. 

"Katalon's robust omni-channel test automation capabilities will help our clients to focus on value of quality, where elevating quality engineering functions to enable agility and efficiency is critical," said Deloitte National Director, Quality Engineering Offering Leader Jason Lee. "With Katalon, we can now provide a specialized accelerator for Salesforce automated testing that will be a catalyst to provide customers and their businesses with exceptional digital experiences."

Learn More:
Blog post: Salesforce Test Automation Best Practices
Further details: Salesforce Testing with Katalon

About Katalon
Katalon is a comprehensive, all-in-one quality management platform that enables quality assurance, DevOps and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently. The platform accelerates end-to-end software development by powering the authoring, execution, and insights of test automation across any app or environment, and flexibly integrates across a team's architecture and processes. Founded in 2016, Katalon is headquartered in Atlanta, GA. For more info about Katalon, please visit katalon.com.  

Contact Information:

Josh Turner

Si14 Global Communications


+1 (917) 231-0550

Original Source:

Quality Management Platform Katalon to Launch Salesforce Test Automation Accelerator

© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Thu, 16 Feb 2023 00:44:00 -0600 en text/html https://www.benzinga.com/pressreleases/23/02/30942576/quality-management-platform-katalon-to-launch-salesforce-test-automation-accelerator
Killexams : Salesforce, activist investor Elliott in talks to end board challenge

Feb 17 (Reuters) - Cloud-based software firm Salesforce Inc (CRM.N) and activist investor Elliott Management Corp are in discussions to reach an agreement that may end a possible board challenge, according to two people familiar with the matter.

The battle at Salesforce has pitted Elliott as well as other activist investors against Marc Benioff, one of Silicon Valley's most iconic chief executives. Salesforce's growth has slowed dramatically in recent quarters and last month the company said it would cut 10% of jobs to address its performance.

Activists, which also include Jeff Ubben's Inclusive Capital Partners and Jeff Smith's Starboard Value, have been pushing for Salesforce to increase growth and margins, buy back more shares, and raised concerns about recent acquisitions.

Elliott, which unveiled its stake in January and has been engaging with the company for about a month, had searched for director candidates laying the groundwork for a potential challenge.

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A settlement could potentially bring the two sides together, the sources said. But there is no indication on when an agreement might be reached or what it might look like.

Representatives for Salesforce and Elliott declined to comment.

Shares of the stock were down 2.4% in trading on Friday; Salesforce has lost more than 20% of its value in the last 52 weeks, trailing the S&P 500.

The news of talks was first reported by CNBC.

Earlier this year, Salesforce, which is valued at $168 billion, said it planned to cut a tenth of jobs and close some offices after rapid pandemic hiring left it with a bloated workforce.

The company also refreshed its board, adding the principal of hedge fund ValueAct.

ValueAct Capital's Mason Morfit will be joined by Mastercard (MA.N) finance chief Sachin Mehra and former chief executive of Carnival Corp (CCL.N) Arnold Donald on the board.

ValueAct has experience with companies like Salesforce after Morfit served on the board of Microsoft, where the board set cloud targets for management and tied them to a compensation plan. ValueAct also had a board seat at Adobe.

Elliott too has long invested in technology companies and in the past reached settlements for board seats with companies including Pinterest (PINS.N), Twitter and eBay (EBAY.O).

Reporting by Svea Herbst-Bayliss in New York; additional reporting by Tiyashi Datta in Bengaluru; Editing by David Gaffen, Shinjini Ganguli and Tomasz Janowski

Our Standards: The Thomson Reuters Trust Principles.

Fri, 17 Feb 2023 07:26:00 -0600 Svea Herbst-Bayliss en text/html https://www.reuters.com/technology/salesforce-activist-investor-elliott-may-soon-reach-deal-cnbc-2023-02-17/
Killexams : Microsoft Dynamics vs Salesforce (2023 Comparison)

The Microsoft Dynamics 365 product suite contains a comprehensive set of tools built to perform practically every aspect of business management. Based on Microsoft Azure, a cloud-computing ecosystem―although an on-premise solution is also available, if preferred―Dynamics 365 features 11 core “modules,” which cover everything from sales, customer service, automation and marketing to talent management, finance and operation, retail and AI. What sets Microsoft Dynamics 365 apart from the competition is the full integration with Microsoft’s extensive list of software including the classics we all know and love, like OneDrive, Excel and Outlook.

Microsoft Dynamics 365 offers three main sales plans and two main customer service plans designed to cover a wide variety of business needs. On top of that, Microsoft Dynamics 365 has a whole host of add-ons for businesses with specific needs. Most of Microsoft Dynamics 365 plans are discounted to $20 per user, per month, if the user already has one Dynamics 365 product.

The Microsoft Dynamics 365 product tiers start with the Sales Professional at $65 per user, per month, billed annually. The Professional plan offers an extensive suite of sales executing services, full reporting and analysis with exports to Excel and some amount of customization.

The Sales Enterprise, at $95 per user, per month, adds knowledge management and gamification as well as a limited amount of contextual insights and AI.

The Sales Premium plan, at $135 per user, per month, offers the full package when it comes to sales acceleration, fully customizable solutions and more in-depth contextual insights and conversational intelligence.

For the customer service side of your business, Microsoft Dynamics 365 offers a Professional plan at $50 per user, per month, which includes an unlimited number of named users, extensive case and knowledge management and includes service for mobile.

The Customer Service Enterprise plan, at $95 per user/per month adds more advanced capabilities like a unified service desk, embedded AI intelligence which gives context-driven suggestions and analytical reports.

All the Microsoft Dynamics 365 sales and customer service products are fully integrated with all Microsoft products, such as Outlook, Excel, OneNote and more:

  • Sales Professional:$65 per user, per month, for a first-time user or $20 per user, per month, if the user already has Dynamics 365 products, billed annually, offers core sales force automation and Microsoft 365 automation
  • Sales Enterprise:$95 per user, per month, for a first-time user or $20 per user, per month, if the user already has Dynamics 365 products, billed annually, offers industry-leading sales force automation with contextual insights and advanced customization options
  • Sales Premium:$135 per user, per month, billed annually, adds prebuilt, customizable intelligence solutions designed for your businesses sellers and managers
  • Customer Service Professional:$50 per user, per month, for a first-time user or $20 per user, per month, if the user already has Dynamics 365 products, billed annually, offers core customer service capabilities
  • Customer Service Enterprise:$95 per user, per month, for a first-time user or $20 per user, per month, if the user already has Dynamics 365 products, billed annually, offers more advanced customer service capabilities
Thu, 09 Feb 2023 23:20:00 -0600 Chauncey Crail en-US text/html https://www.forbes.com/advisor/business/software/salesforce-vs-microsoft-dynamics/
Killexams : Salesforce Services Market Position And Company Are Improving And Sharing Worldwide With Great Growth Opportunities

The MarketWatch News Department was not involved in the creation of this content.

Feb 17, 2023 (The Expresswire) -- Salesforce Services Market | Outlook 2023-2029 | Pre and Post-COVID Research is Covered, Report Information | newest 128 Pages ReportSalesforce Services Market segmentation and trends, Key players and market share, Salesforce Services Market drivers and challenges, Salesforce Services Market opportunities and threats, Future outlook and projections, a research report focusing on this market would typically provide analysis and insights on various aspects of the market This evaluation offers a thorough examination of the worldwide and regional segments of the ""Salesforce Services Market. Tables contain information on deal volume, revenue, growth rates, and market share for the past and next periods. The research offers a thorough evaluation of the key participants in the international industry.

The major players covered in the Salesforce Services market report are:

● Accenture PLC ● IBM Corporation ● Deloitte Touche Tohmatsu Limited ● Capgemini ● Cognizant ● DXC Technology ● NTT DATA Corporation ● Wipro ● Infosys Limited ● Tech Mahindra Limited ● Tata Consultancy Services ● Fujitsu Limited ● HCL Technologies Limited ● Persistent Systems ● PwC ● Strategic Growth ● SLALOM LLC ● Simplus ● VirtusaPolaris ● Strategic Growth

Get a sample copy of the Salesforce Services Market Report 2023

Short summary Of Salesforce Services Market-2023 to 2029:

Market Analysis and Insights: Global Salesforce Services Market
The global Salesforce Services market size is projected to reach USD 12330 million by 2028, from USD 7010 million in 2021, at a CAGR of 7.9% during 2022-2028.
Fully considering the economic change by this health crisis, Planning accounting for of the Salesforce Services global market in 2021, is projected to value USD million by 2028, growing at a revised CAGR in the post-COVID-19 period. While Financial Services segment is altered to an CAGR throughout this forecast period.
China Salesforce Services market size is valued at USD million in 2021, while the North America and Europe Salesforce Services are USD million and USD million, severally. The proportion of the North America is in 2021, while China and Europe are and respectively, and it is predicted that China proportion will reach in 2028, trailing a CAGR of through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR and respectively for the next 6-year period. As for the Europe Salesforce Services landscape, Germany is projected to reach USD million by 2028 trailing a CAGR of over the forecast period.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Salesforce Services market to help players in achieving a strong market position. Buyers of the report can access Verified and reliable market forecasts, including those for the overall size of the global Salesforce Services market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Salesforce Services market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Salesforce Services market.
Global Salesforce Services Scope and Market Size
Salesforce Services market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Salesforce Services market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

It additionally affords the proper insights and evaluation which are crucial to lay out powerful commercial enterprise techniques and set the proper direction for an improved boom for all enterprise gamers involved. With this information, the ones in rate might be capable of creating new techniques, which consciousness available in the marketplace possibilities in order to advantage them, making their commercial enterprise efforts profitable withinside the process.

Get a sample PDF of report:https://www.industryresearch.biz/enquiry/request-sample/19950745

Salesforce Services Market - Competitive and Segmentation Analysis:

This Salesforce Services Market report offers a detailed analysis supported by reliable statistics on sales and revenue by players for the period 2017-2023. The report also includes a company description, major business, Salesforce Services product introduction, recent developments, and Salesforce Services sales by region, type, application, and sales channel.

Based on product type: this report displays the production, revenue, price, market share, and growth rate of each type, primarily split into:

● Planning ● Implementation ● Manage

On the basis of the end users/applications: this report focuses on the status and outlook for major applications/end users, consumption (sales), market share, and growth rate for each application, including:

● Financial Services ● Retail ● Medicine ● Other

Salesforce Services Market - Regional Analysis:

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Salesforce Services in these regions, from 2015 to 2027, covering

● North America (United States, Canada and Mexico) ● Europe (Germany, UK, France, Italy, Russia and Turkey etc.) ● Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia, and Vietnam) ● South America (Brazil, Argentina, Columbia etc.) ● Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Inquire more and share questions if any before the purchase on this report at https://www.industryresearch.biz/enquiry/pre-order-enquiry/19950745

Some of the key questions answered in this report:

● What is the global (North America, Europe, Asia-Pacific, South America, Middle East, and Africa) sales value, production value, consumption value, import and export of Salesforce Services? ● Who are the global key manufacturers of the Salesforce Services Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)? ● What are the Salesforce Services market opportunities and threats faced by the vendors in the global Salesforce Services Industry? ● Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application? ● What focused approach and constraints are holding the Salesforce Services market? ● What are the different sales, marketing, and distribution channels in the global industry? ● What are the upstream raw materials and manufacturing equipment of Salesforce Services along with the manufacturing process of Salesforce Services? ● What are the key market trends impacting the growth of the Salesforce Services market? ● Economic impact on the Salesforce Services industry and development trend of the Salesforce Services industry. ● What are the market opportunities, market risks, and market overview of the Salesforce Services market? ● What are the key drivers, restraints, opportunities, and challenges of the Salesforce Services market, and how they are expected to impact the market? ● What is the Salesforce Services market size at the regional and country level?

Salesforce Services Market - Covid-19 Impact and Recovery Analysis:

We were monitoring the direct impact of covid-19 in this market, further to the indirect impact from different industries. This document analyzes the effect of the pandemic on the zzzz market from an international and nearby angle. The document outlines the marketplace size, marketplace traits, and market increase for zzzz industry, categorized with the aid of using kind, utility, and patron sectors. Further, it provides a complete evaluation of additives concerned in marketplace improvement in advance of and after the covid-19 pandemic. The report moreover done a pastel evaluation within the business enterprise to study key influencers and boundaries to entry.

Our studies analysts will assist you to get custom-designed info to your report, which may be changed in phrases of a particular region, utility or any statistical info. In addition, we're constantly inclined to conform with the study, which is triangulated together along with your very own statistics to make the marketplace studies extra complete for your perspective.

The final Report will add an analysis of the impact of COVID-19 on this industry.


Salesforce Services Market Overview

1.1 Product Overview and Scope of Salesforce Services

2 Global Salesforce Services Market Landscape by Player

2.1 Global Salesforce Services Sales and Share by Player (2017-2022)

2.2 Global Salesforce Services Revenue and Market Share by Player (2017-2022)

2.3 Global Salesforce Services Average Price by Player (2017-2022)

2.4 Global Salesforce Services Gross Margin by Player (2017-2022)

2.5 Salesforce Services Manufacturing Base Distribution, Sales Area and Product Type by Player

2.6 Salesforce Services Market Competitive Situation and Trends

2.6.1 Salesforce Services Market Concentration Rate

2.6.2 Salesforce Services Market Share of Top 3 and Top 6 Players

2.6.3 Mergers and Acquisitions, Expansion

3 Salesforce Services Upstream and Downstream Analysis

3.1 Salesforce Services Industrial Chain Analysis

3.2 Key Raw Materials Suppliers and Price Analysis

3.3 Key Raw Materials Supply and Demand Analysis

3.4 Manufacturing Process Analysis

3.5 Market Concentration Rate of Raw Materials

3.6 Downstream Buyers

3.7 Value Chain Status Under COVID-18

4 Salesforce Services Manufacturing Cost Analysis

4.1 Manufacturing Cost Structure Analysis

4.2 Salesforce Services Key Raw Materials Cost Analysis

4.2.1 Key Raw Materials Introduction

4.2.2 Price Trend of Key Raw Materials

4.3 Labor Cost Analysis

4.3.1 Labor Cost of Salesforce Services Under COVID-19

4.4 Energy Costs Analysis

4.5 RandD Costs Analysis

Get a sample copy of the Salesforce Services Market report 2023

5 Market Dynamics

5.1 Drivers

5.2 Restraints and Challenges

5.3 Opportunities

5.3.1 Advances in Innovation and Technology for Salesforce Services

5.3.2 Increased Demand in Emerging Markets

5.4 Salesforce Services Industry Development Trends under COVID-19 Outbreak

5.4.1 Global COVID-19 Status Overview

5.4.2 Influence of COVID-19 Outbreak on Salesforce Services Industry Development

5.5 Consumer Behavior Analysis

6 Players Profiles

6.1.3COMPANYSalesforce ServicesProductandSolutions
6.1.4COMPANYSalesforce ServicesRevenue,GrossMarginandMarketShare(2019,2020,2021,and2023)

7 Global Salesforce Services Sales and Revenue Region Wise (2017-2022)

7.1 Global Salesforce Services Sales and Market Share, Region Wise (2017-2022)

7.2 Global Salesforce Services Revenue (Revenue) and Market Share, Region Wise (2017-2022)

7.3 Global Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.4 United States Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.4.1 United States Salesforce Services Market Under COVID-19

7.5 Europe Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.5.1 Europe Salesforce Services Market Under COVID-19

7.6 China Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.6.1 China Salesforce Services Market Under COVID-19

7.7 Japan Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.7.1 Japan Salesforce Services Market Under COVID-19

7.8 India Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.8.1 India Salesforce Services Market Under COVID-19

7.9 Southeast Asia Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.9.1 Southeast Asia Salesforce Services Market Under COVID-19

7.10 Latin America Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.10.1 Latin America Salesforce Services Market Under COVID-19

7.11 Middle East and Africa Salesforce Services Sales, Revenue, Price and Gross Margin (2017-2022)

7.11.1 Middle East and Africa Salesforce Services Market Under COVID-19

8 Global Salesforce Services Sales, Revenue (Revenue), Price Trend by Type

8.1 Global Salesforce Services Sales and Market Share by Type (2017-2022)

8.2 Global Salesforce Services Revenue and Market Share by Type (2017-2022)

8.3 Global Salesforce Services Price by Type (2017-2022)

8.4 Global Salesforce Services Sales Growth Rate by Type (2017-2022)

8.4.1 Global Salesforce Services Sales Growth Rate of Standby (off-line) UPS (2017-2022)

8.4.2 Global Salesforce Services Sales Growth Rate of Line interactive UPS (2017-2022)

8.4.3 Global Salesforce Services Sales Growth Rate of Online UPS (2017-2022)

9 Global Salesforce Services Market Analysis by Application

9.1 Global Salesforce Services Consumption and Market Share by Application (2017-2022)

9.2 Global Salesforce Services Consumption Growth Rate by Application (2017-2022)

9.2.1 Global Salesforce Services Consumption Growth Rate of Private Data Center (2017-2022)

9.2.2 Global Salesforce Services Consumption Growth Rate of Commercial Data Center (2017-2022)

9.2.3 Global Salesforce Services Consumption Growth Rate of Government/Military Data Center (2017-2022)

9.2.4 Global Salesforce Services Consumption Growth Rate of Others (2017-2022)

10 Global Salesforce Services Market Forecast (2022-2029)

10.1 Global Salesforce Services Sales, Revenue Forecast (2022-2029)

10.1.1 Global Salesforce Services Sales and Growth Rate Forecast (2022-2029)

10.1.2 Global Salesforce Services Revenue and Growth Rate Forecast (2022-2029)

10.1.3 Global Salesforce Services Price and Trend Forecast (2022-2029)

10.2 Global Salesforce Services Sales and Revenue Forecast, Region Wise (2022-2029)

10.2.1 United States Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.2 Europe Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.3 China Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.4 Japan Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.5 India Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.6 Southeast Asia Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.7 Latin America Salesforce Services Sales and Revenue Forecast (2022-2029)

10.2.8 Middle East and Africa Salesforce Services Sales and Revenue Forecast (2022-2029)

10.3 Global Salesforce Services Sales, Revenue and Price Forecast by Type (2022-2029)

10.4 Global Salesforce Services Consumption Forecast by Application (2022-2029)

10.5 Salesforce Services Market Forecast Under COVID-19

11 Research Findings and Conclusion

12 Appendix

12.1 Methodology

12.2 Research Data Source

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Thu, 16 Feb 2023 14:20:00 -0600 en-US text/html https://www.marketwatch.com/press-release/salesforce-services-market-position-and-company-are-improving-and-sharing-worldwide-with-great-growth-opportunities-2023-02-17
Killexams : Opsera Salesforce DevOps Platform Enables Secure and Resilient Salesforce Releases

Opsera's continuous security orchestration safeguards Salesforce releases through source-driven development and native integrations with security tools

SAN FRANCISCO, Feb. 16, 2023 /PRNewswire/ -- Opsera, the Continuous Orchestration platform for DevOps, today announced the latest enhancements to its Salesforce DevOps platform that ensures the highest security and compliance standards are met for Salesforce releases through source-driven development and native integrations with security tools.

Opsera's Salesforce DevOps platform dashboard for security score cards

Try Opsera's Salesforce DevOps Platform for free: go.opsera.io/salesforcedevops

Continuous Security with Opsera's Salesforce DevOps Platform
Securing and maintaining Salesforce releases is a major challenge for engineering teams. Every change and additional tool in the pipeline introduces complex and manual work. Today's modern CI/CD environments prioritize speed of releases, meaning security often becomes an afterthought, is addressed late in the release process, or ignored entirely.

With Opsera, security is built-in by design with templatized workflows to add vital security and authenticity checks, customizable gates, thresholds, and other quality controls throughout the Salesforce release process. Opsera enables secure Salesforce releases through:

  • Source-Driven Development: Opsera's source-driven development allows developers to continuously deliver changes to the Salesforce platform in an efficient and controlled manner. Unlike other Salesforce DevOps platforms, Opsera integrates with existing DevOps toolchains including source code management tools, git scanners, code scanners, test automation and more – along with governance processes.

  • Security Tool Integrations: Opsera's Salesforce DevOps platform integrates with CodeAnalyzer, SonarQube and any native static application security testing (SAST) to scan apex code for code coverage, bugs, vulnerabilities, best practices, etc. Opsera also includes a native Hashicorp Vault integration for credentials management in a single click.

  • Static Code Analysis: Static code analysis gives programmers a better grasp of their code base and ensures it is secure and compliant. With Opsera, users easily connect Git accounts inside Opsera pipelines and quickly check the quality of their code using a native code analyzer or tools like SonarQube.

  • Scan for Secrets: Opsera's GitCustodian focuses on Git security to prevent secrets, tokens or any other sensitive information from being leaked. GitCustodian verifies that there are fewer vulnerabilities and coding problems by scanning all branches in private repositories. GitCustodian is a free tool which can be downloaded here with no login required.

"Salesforce releases are cumbersome and challenging to secure," said Kumar Chivukula, CEO and co-founder of Opsera. "With Opsera's Salesforce DevOps platform, Salesforce developers, architects and admins are enabled to Strengthen security, agility and productivity significantly. They can go to market faster by 65% and Strengthen security and quality posture by 60%."

Try Opsera's Salesforce DevOps Platform for free: go.opsera.io/salesforcedevops

About Opsera

Opsera is the first Continuous Orchestration platform for next-gen DevOps that enables choice, automation, and intelligence across the entire software lifecycle. It offers simple, self-service toolchain integrations, drag-and-drop pipelines and unified insights. With Continuous Orchestration, development teams can use the tools they want, operations teams gain improved efficiency, and business leaders have unparalleled visibility. Opsera believes DevOps has transformed from an aspiration to a practical science, and Continuous Orchestration is the future to help organizations accelerate DevOps adoption and reach peak innovation velocity.

Olivia Heel
Catapult PR

Opsera is the first Continuous Orchestration platform for next-gen DevOps that enables choice, automation, and intelligence across the entire software life cycle. It offers simple, self-service toolchain integrations, drag-and-drop pipelines, and unified insights. Learn more at www.opsera.io (PRNewsfoto/Opsera)


View original content to download multimedia:https://www.prnewswire.com/news-releases/opsera-salesforce-devops-platform-enables-secure-and-resilient-salesforce-releases-301749010.html


Thu, 16 Feb 2023 01:31:00 -0600 en-US text/html https://finance.yahoo.com/news/opsera-salesforce-devops-platform-enables-153100020.html
Killexams : Salesforce adds gender identity and pronoun data fields to promote inclusivity in tech
Paula Goldman

Salesforce has added new fields for gender identity and pronoun data across its product line, to help customers be more inclusive when it comes to collecting and using personal data.

The firm has launched two new fields across the Lead, Contact and Person Account objects on Salesforce. This opt-in addition lets customers and their users select, identify and capture pronoun options like he/him, she/her, they/them, and gender identity options like male, female, non-binary. Both fields also offer a ‘not listed’ option.

The fields are part of Salesforce’s core objects, which means they are populated through most of its products and available by default. 

Organizations from airlines to hotels, restaurants to government agencies and healthcare companies all need this type of personal data to be able to serve their customers accurately. Standardizing the fields removes the need for admins to create custom versions, so companies can capture more accurate customer data in a more efficient way. 

However, there is no pressure on customers to use the fields, as Salesforce's Chief Ethical and Humane Use Officer, Paula Goldman, explains:

We understand this data can be sensitive, so we've designed it with a walkthrough process for admins setting this up. There's guidance that says you don't always need to be collecting this data. In fact, there are some times when it may not be as appropriate to collect this data. Then admins would choose to include it or not include it, as they're setting up various instances of Salesforce.


Salesforce worked in close contact with its Inclusive Language Steering Committee to develop the gender inclusive features. This included members of Outforce, the company’s LGBTQ+ employee resource group, and Out and Equal, an Oakland-based organization working on LGBTQ+ workplace equality. 

Working in collaboration with relevant groups is a standard approach at Salesforce’s Office of Ethical and Humane Use. One of its core pillars is ethics and inclusion in Salesforce products, so the Office works hard to ensure the products the firm delivers are inclusive and accessible to all. Goldman says:

A core way we do that is knowing that I as an individual and my team, we don't have all the answers, and nor necessarily do the teams that are working on these specific products. Participation and gaining insight from folks that live these experiences directly is very important. That's why we worked both with our Employee Resource Group to understand first of all - what's the problem; second - what's the right solution, what's the right language to learn, which of these terms are the most important to address. 

Similarly with outside experts, if our whole goal is inclusion in our product, then we need to be inclusive in the processes that lead to these outcomes as well. We need to be bringing in this expertise and designing based on that expertise.

Using the right identifiers is a key part of building trust with users, but the standard options in data systems and CRM tools don’t always capture peoples’ full identity, or make it simple to do so. By making these new fields available, firms can use the gender inclusive features they prefer, and if they don’t need or want to collect gender-related data, they can bypass the features. Goldman notes:

For airlines or hotels or restaurants, which are giving personalized experiences to their customers, they don't want to be making a mistake on sensitive data like this. They want to be giving the correct experiences to their customers and serving them well. If they were to make an error on something like this, you can imagine how that would break trust.

Conversely, when people feel included, they’re more likely to trust the company they're interacting with. Goldman adds:

Study after study shows that when people trust companies, they're willing to share more data. That in turn feeds a more accurate and trusted personalized experience with the company, which feeds the sort of data they're willing to share.

At a time when first-party data is so crucial for companies wanting to serve and market in different segments, this model creates a virtuous loop where they're going to have more customer loyalty and trust, and be able to better serve their customers. 


The new identity fields are part of Salesforce’s ongoing efforts to develop and promote ethical and inclusive technology. The firm had already made updates to its technical language in 2021 to address implicit bias and increase racial inclusivity. Goldman says:

We spent a long time remediating language in our code and our product around racial terms, like master and slave or blacklist and whitelist, and replacing those with more inclusive terms.

Ethics and inclusivity are embedded across product development at the company, she adds. For example, in the area of Artificial Intelligence, Salesforce aims to ensure that the data sets it’s using to train models are representative of the populations it’s serving and as free from bias as possible. 

The firm also puts intentional defaults in its products to make them as inclusive as possible. During the pandemic, one of the products it was developing for vaccination campaigns offered default pick lists associated with that product type. Goldman adds:

We decided that we shouldn't make an address field mandatory for people that wanted to sign up for vaccine. Why? Because if you are unhoused, that might exclude you from getting access to the thing that you're signing up for. Oftentimes it's these small design decisions that can make a world of difference in how inclusive products are when they launch and are used in the world.

My take

A positive move. 

Thu, 16 Feb 2023 21:12:00 -0600 BRAINSUM en text/html https://diginomica.com/salesforce-adds-gender-identity-and-pronoun-data-fields-promote-inclusivity-tech
Killexams : Yet another activist targets Salesforce — further validation there's money to be made in the stock

Pedestrians near Salesforce Tower in San Francisco, California, on Wednesday, Jan. 25, 2023.

Marlena Sloss | Bloomberg | Getty Images

A fifth activist investor has taken a stake in Club holding Salesforce (CRM), making loud and clear that well-respected hedge funds see a money-making opportunity in the enterprise software giant. While that many activists in one stock is certainly unusual, we welcome the scrutiny and any push that boosts shareholder value.

Thu, 09 Feb 2023 08:28:00 -0600 en text/html https://www.cnbc.com/2023/02/09/dan-loebs-third-point-becomes-fifth-activist-investor-in-salesforce.html
Killexams : Salesforce engineers are about to be hit with new performance metrics, while some salespeople are being pressured to quit
  • Some Salesforce employees have been offered a "Prompt Exit Package" instead of a layoff, with less severance.
  • If they refuse, they will put on a PIP, sources say, a common step before termination in the industry.
  • Employees say the company is ratcheting up performance expectations as activist investors invade.

Salesforce has increased performance pressure on some employees as it executes its plan to reduce its workforce by 10%, multiple current and former employees tell Insider. Workers aren't sure if performance-related terminations are part of that 10%, they say.

The company is planning to introduce new performance metrics for engineers and has already forced some salespeople to choose between a 30-day performance improvement plan (PIP) or a severance option called a "Prompt Exit Package," according to several current and former Salesforce employees. PIPs are commonly used in the tech industry as a step prior to firing someone. The PEP, on the other hand, is basically voluntarily quitting, but Salesforce offers two months of severance with it, according to an email viewed by Insider. 

"The company is pushing hard for productivity tracking and metrics on all facets," one employee told Insider. 

"Performance pressure and return to office became big themes," a former employee, who was laid off from Salesforce in February, said of their last few months with the company. 

One new metric Salesforce is planning to use to evaluate engineer productivity, the person said, is code check-ins, a controversial practice some say incentivizes quantity over quality and reduces trust between teams. A code check-in is when a developer makes a set of changes to a codebase.

The heightened focus on performance comes as the software giant works to shed 10% of its workforce, or some 7,000 people, after a two-year hiring spree. Salesforce increased its workforce from 57,000 to 73,000 in 2021, according to its annual report. 

The company notified some employees on January 4 that their jobs were being eliminated, and sent another round of notifications on February 2. Insider has reported that more than 4,000 people have likely been laid off so far, but Salesforce has not confirmed how many more employees it has actually cut, leaving its remaining workforce anxious for their jobs. 

Meanwhile, activist investors have been mobbing Salesforce, which has seen its market value shrink in half since its peak in 2021. Five such investors have revealed significant stakes since October, including Starboard Value and the feared Elliott Management, which is said to be mounting an effort to replace some board members, Reuters reports. Other activist investors include Mason Morfit's ValueAct, Jeff Ubben's Inclusive Capital, and Dan Loeb's Third Point Capital LLC, which just last week disclosed a stake. 

Activist investors typically want their targets to trim expenses and focus on more profitable businesses, rather than pursuing growth at all costs. Starboard first approached Salesforce this summer, spoke with some of its executives and pushed for cost-cutting measures. Salesforce cut a few hundred salespeople in November, a person familiar with the matter told Insider, and the company told Insider the cuts were made for "accountability," implying that performance was a consideration.

Employees worry that so much activist attention will result in more performance pressure or further layoffs which, insiders say, the company has already contemplated. Sources say there's been internal talk on whether to cut an additional 10% of staff later this year.

One Slack message sent by an employee after the first round of layoffs in January said that Salesforce has a goal to reach 25% operating margin by the 2026 fiscal year and asked execs at the time if the target was a factor in layoffs.

Meanwhile CEO Marc Benioff has also repeatedly mentioned productivity to employees when discussing the cuts. "We don't have the same level of performance and productivity that we had in 2020 before the pandemic. We do not," he said during an all-hands meeting in January after the first notices went out.

Getty Images

Less severance than those laid off

Workers who spoke to Insider are concerned that the company's increased focus on performance could mean more people will be targeted for a PEP, leaving them with less severance than their colleagues who were simply laid off.

Laid-off workers will be offered a minimum severance of five month's pay and possibly more based on tenure as well as other benefits like company-sponsored COBRA, Benioff wrote in a January email to employees announcing the restructuring.

But employees who have been targeted for a PEP are offered eight weeks of severance and company-sponsored healthcare benefits under COBRA. 

Employees are given two business days to elect the PEP option, according to an internal email viewed by Insider. If they don't choose the PEP, employees will then be allowed to view the 30-day PIP plan, which they then have to start within 3 days of declining the PEP offer. 

Around Thanksgiving, the company offered some sales employees who had been deemed underperforming in certain areas, such as annual contract value and pipeline generation, the option to start a 30-day PIP or accept the PEP and immediately leave the company. In some cases, the company has presented employees with PEP offers in the same week it has executed mass layoffs, employees told Insider.

Four Salesforce employees who spoke to Insider, including two who had been offered a PEP, said the option to choose between PEP or PIP feels like a way of pushing employees out of their jobs. 

"It's a shady optics play," said one person who was given a PIP or PEP offer last month. "From an outside perspective, it looks like these people quit."

They also said they felt like Salesforce had set some salespeople up to fail, saying the company expected them to hit unachievable quotas that bested their results during a pandemic-fueled boom for cloud software, even though the economy is weakening and post-pandemic demand is waning. 

"The markets we all work in are only so big," a recently laid-off Salesforce sales executive said.

It is unclear how many engineering employees have been affected by the new performance management system, or if PEP offers are being made outside of sales teams.

Salesforce is launching its net zero marketplace, a carbon credit trading platform.
Rafael Henrique/SOPA Images/LightRocket via Getty Images

Changing a hard-to-fire culture

A former Salesforce executive who left the company in recent months told Insider that a push to accelerate the company's PIP system began in the fall. A common complaint held by Salesforce managers over the last decade has been that the system made it too difficult to fire underperforming employees, even if they were regularly labeled as such despite multiple changes in managers or roles.

The new performance management system implemented in the fall was designed to address those complaints, the former executive said, noting that it was "literally impossible" to manage anyone out of the company, including legitimately 'terrible' performers. 

"This is a classic enterprise performance improvement plan, but faster," they said of the company's new system. 

The sales employees who spoke to Insider say that plan has not worked out in practice, and has left the door open for colleagues they consider to be strong performers to be pushed out of the company. 

Salesforce did not respond to a request for comment.

Are you a Salesforce employee or do you have insight to share? Contact Ashley Stewart by sending a secure message from a nonwork device via Signal (+1-425-344-8242) or via email (astewart@insider.com). Contact Ellen Thomas via email ( or send a secure message from a nonwork device on Signal: (+1-646-847-9416).

Mon, 13 Feb 2023 10:00:00 -0600 en-US text/html https://www.businessinsider.com/salesforce-employee-performance-metrics-less-severance-layoffs-2023-2
Killexams : Salesforce slips as Citi opens negative catalyst watch on signs of 'slowing demand'

Salesforce (NYSE:CRM) shares slipped fractionally in premarket trading on Friday as investment firm Citi opened a negative catalyst watch and said it has seen signs of "slowing demand" going into the company's fourth-quarter results.

Analyst Tyler Radke, who has a neutral rating on Salesforce (CRM) shares, noted that partner checks indicated further slowing from the third-quarter and there is an overall "fatigue" for front office or customer relationship management software that could limit upside for the period and the company's initial outlook for fiscal 2024.

"Conversations with CRM partners suggest the weak demand environment hasn’t letup with calendar 2023 growth outlooks deteriorating to 8-10% (vs. ~15% in our pre-F’3Q23 checks)," Radke wrote in a note to clients. The analyst added that pricing commentary was "mixed" though there was some positives, including "more resilient top-of-funnel trends" and strong public sector demand. 

As such, Radke believes that with shares up roughly 27% year-to-date due to cost cuts and activist involvement, shares could be "ripe for a near-term pullback as margin upside may be priced in and growth metrics could disappoint." 

Despite the negative catalyst watch, Radke raised his per-share price target on Salesforce (CRM) to $182 from $164 on the potential for higher margins. He also lowered his revenue growth estimates for fiscal 2024 to reflect slower current revenue performance obligations.

Salesforce (CRM) is slated to report fiscal fourth-quarter results on March 1.

Earlier this week, investment firm Wells Fargo said improvements in Salesforce's (CRM) margins and the addition of activist investors could be positive catalysts for the stock.

Now read: Tencent said to cast aside plans to build virtual reality software, hardware

Fri, 17 Feb 2023 00:14:56 -0600 en-US text/html https://www.msn.com/en-us/money/companies/salesforce-slips-as-citi-opens-negative-catalyst-watch-on-signs-of-slowing-demand/ar-AA17CimM
Killexams : Salesforce yields to activist pressure with harsh new policies for engineers, salespeople

Salesforce is looking at new ways to cut costs as activist investors continue to put pressure on the company. Today, Insider was reporting that the company is implementing much stricter performance measurements for engineering, with some salespeople being put under pressure to quit or succumb to harsh performance policies of their own. This is consistent with what sources have been telling TechCrunch.

This could include performance reviews based on the quantity of code produced for engineers, a flawed way to measure engineering productivity, which encourages quantity over quality. While salespeople are being put between a rock and a hard place, being asked to choose between signing a strict one-month performance improvement plan or taking an exit package.

When asked about this, Salesforce responded with this comment: “Our performance management process drives accountability and rewards excellence.” The company did not elaborate or answer follow-up questions regarding the timing or details of this policy.

TechCrunch has also been hearing that the company is mandating a return to the office, and according to a Salesforce spokesperson, it’s now up to the managers to decide. “Our hybrid approach empowers leaders to make decisions for their teams about which jobs need to be in the office or remote.”

That’s an interesting attitude shift for a company has been promoting the idea of the “all digital, work-from-anywhere workplace” since the pandemic hit in 2020, something they call the Digital HQ. It’s a big part of why the CRM leader spent almost $28 billion to buy Slack in 2020.

But neither is it surprising since CEO and chair Marc Benioff practically telegraphed this at the end of last year, suggesting that folks working from home weren’t as productive.

All of this is probably related to the fact that activist investors -- including Elliott Management, Starboard Value, ValueAct and Inclusive Capital -- have been circling the company, undoubtedly putting tons of pressure on Benioff to increase productivity and cut costs. These firms are a big part of the reason Salesforce announced that it was cutting 10% of its workforce in January, a process that has been handled badly with layoff notices coming in dribs and drabs, leaving workers anxious and uncertain.

Ray Wang, founder and principal analyst at Constellation Research, blames Boston Consulting Group, which he says was brought in at the behest of the activists to deal with the cuts and implement new performance review policies. “From what we know, BCG made some significant recommendations on how salespeople and developers should be measured to Strengthen productivity,” Wang told TechCrunch. Update: BCG denies being responsible for the performance review policies.

Wang says that whether you think this approach is a good idea or not depends on your perspective. “If I was an investor, I would advocate for this approach, but if I was the owner-founder, I would want something less harsh and more nuanced,” he said.

Wang isn’t a fan of how the activists have handled this, calling them “vulture firms.” While he does agree with their assertion that Salesforce overpaid for bad acquisitions, he believes these firms lack an understanding of how to run a company like Salesforce, and they are ultimately doing more harm than good.

“The vulture firms do not have a good understanding of the investment levels in R&D that are needed for innovation to continue, nor did they understand what level of marketing spend Salesforce needs to remain top of mind for execs,” Wang said.

“They don’t add any value. They come in to just make money on the arbitrage and they leave the firms more damaged than when they were before they were taken over,” he said.

Tue, 14 Feb 2023 07:42:00 -0600 en-US text/html https://news.yahoo.com/salesforce-yields-activist-pressure-harsh-214238460.html
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