Full list of Salesforce-Marketing-Cloud-Developer study guide questions updated today

Killexams.com offers a person to download 100% totally free Salesforce-Marketing-Cloud-Developer real questions to test prior to you registering regarding full copy. Check our Salesforce-Marketing-Cloud-Developer examination sim which will enable you to encounter the real Salesforce-Marketing-Cloud-Developer PDF Download. Passing the actual Salesforce-Marketing-Cloud-Developer examination will become a lot simple for you. killexams.com allows you three or more months free up-dates of Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer examination queries.

Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer test | http://babelouedstory.com/

Salesforce-Marketing-Cloud-Developer test - Salesforce Certified Marketing Cloud Developer Updated: 2023

Just memorize these Salesforce-Marketing-Cloud-Developer questions before you go for test.
Exam Code: Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer test November 2023 by Killexams.com team

Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer

Exam Specification: Salesforce Certified Marketing Cloud Developer

Exam Name: Salesforce Certified Marketing Cloud Developer
Exam Code: Not specified
Exam Duration: 90 minutes
Passing Score: 65%
Exam Format: Multiple-choice, multiple-select

Course Outline:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud and its key features
- Understanding the role of a Marketing Cloud Developer
- Exploring the components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Understanding the Marketing Cloud data model and architecture
- Exploring data extensions, data relationships, and data views
- Configuring data integration and synchronization with external systems

3. Marketing Cloud Automation
- Implementing automation solutions using Automation Studio
- Creating and configuring data-driven automations
- Developing workflows and triggered emails for personalized customer journeys

4. Marketing Cloud Email Studio
- Configuring email templates and content blocks
- Building and testing email campaigns using Email Studio
- Implementing dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Designing and configuring customer journeys using Journey Builder
- Implementing decision splits, activities, and goals within journeys
- Leveraging event-driven and triggered interactions for real-time engagement

6. Marketing Cloud Content Builder and Personalization
- Creating and managing content using Content Builder
- Implementing personalization and dynamic content blocks
- Leveraging AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Integrating Marketing Cloud with external systems using APIs
- Implementing custom activities and event triggers
- Developing custom applications and integrations using Marketing Cloud APIs

Exam Objectives:

1. Understand the key features and capabilities of Salesforce Marketing Cloud.
2. Configure and manage data within the Marketing Cloud data model.
3. Implement automation solutions using Automation Studio.
4. Build and test email campaigns using Email Studio.
5. Design and configure customer journeys using Journey Builder.
6. Create and manage content using Content Builder.
7. Implement personalization and dynamic content blocks.
8. Integrate Marketing Cloud with external systems using APIs.
9. Develop custom applications and integrations using Marketing Cloud APIs.

Exam Syllabus:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud
- Key features and benefits of Marketing Cloud
- Components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Marketing Cloud data model and architecture
- Data extensions, relationships, and data views
- Data integration and synchronization with external systems

3. Marketing Cloud Automation
- Automation solutions using Automation Studio
- Data-driven automations and activities
- Workflows and triggered emails for customer journeys

4. Marketing Cloud Email Studio
- Email templates and content blocks
- Email campaign configuration and testing
- Dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Customer journey design and configuration
- Decision splits, activities, and goals within journeys
- Event-driven and triggered interactions

6. Marketing Cloud Content Builder and Personalization
- Content creation and management using Content Builder
- Personalization and dynamic content blocks
- AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Marketing Cloud integration with external systems
- Custom activities and event triggers
- Custom applications and integrations using Marketing Cloud APIs
Salesforce Certified Marketing Cloud Developer
Salesforce Salesforce test

Other Salesforce exams

ADM-201 Administration Essentials for New Admins ADM201
ADM-211 Administration Essentials for Experienced Admin
DEV-401 Building Applications with Force.com (DEV401)
PDII Salesforce Certified Platform Developer II (PDII)
Platform-App-Builder Salesforce Certified Platform App Builder
CHAD Certified Heroku Architecture Designer
DEV-450 Salesforce Certified Platform Developer I
FSLCC Field Service Lightning Cloud Consultant
CRT-251 Sales Cloud Consultant
CRT-450 Salesforce Certified Platform Developer I
Salesforce-Certified-Advanced-Administrator Certified Advanced Administrator
Salesforce-Certified-B2C-Commerce-Developer Certified B2C Commerce Developer
Salesforce-Certified-Community-Cloud-Consultant Certified Community Cloud Consultant
Salesforce-Certified-Identity-and-Access-Management-Designer Certified Identity and Access Management Designer
Salesforce-Certified-Marketing-Cloud-Consultant Certified Marketing Cloud Consultant
Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist
Salesforce-Certified-Sales-Cloud-Consultant Certified Sales Cloud Consultant
Salesforce.Field-Service-Lightning-Consultant Field Service Lightning Consultant
Salesforce-Certified-CPQ-Specialist Certified CPQ Specialist
ADM-261 Service Cloud Administration
ADX-271 Salesforce Certified Community Cloud Consultant
Certified-Data-Architecture-and-Management-Designer Certified Data Architecture and Management Designer
Certified-Development-Lifecycle-and-Deployment-Designer Certified Development Lifecycle and Deployment Designer
Industries-CPQ-Developer Salesforce Certified Industries CPQ Developer
PDI Platform Developer I
PDX-101 Essentials of Pardot Lightning App for Digital Marketers
Service-Cloud-Consultant Salesforce Certified Service cloud consultant
CRT-271 Certification Preparation For Community Cloud Consultants
DEX-403 Declarative Development for Platform App Builders in Lightning Experience
DEX-450 Programmatic Development using Apex and Visualforce in Lightning Experience
Integration-Architecture-Designer Salesforce Certified Integration Architecture Designer
Javascript-Developer-I Salesforce Certified JavaScript Developer I
Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Administrator
Nonprofit-Cloud-Consultant Salesforce Certified Nonprofit Cloud Consultant
Pardot-Consultant Salesforce Certified Pardot Consultant
CPQ-201 Salesforce CPQ Admin Essentials for New Administrators
CPQ-211 Salesforce CPQ Admin Essentials for Experienced Administrators
Salesforce-Certified-Business-Analyst Salesforce Certified Business Analyst
Salesforce-Certified-Education-Cloud-Consultant Salesforce Certified Education Cloud Consultant
Salesforce-Consumer-Goods-Cloud Salesforce Certified Consumer Goods Cloud Accredited Professional
Salesforce-Experience-Cloud-Consultant Salesforce Certified Experience Cloud Consultant
Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer
Salesforce-nCino-201 Salesforce nCino 201 Commercial Banking Functional
Salesforce-OmniStudio-Developer Salesforce Certified OmniStudio Developer
Salesforce-B2B-Commerce-Administrator Salesforce Accredited B2B Commerce Administrator
Salesforce-B2B-Solution-Architect Salesforce Certified B2B Solution Architect
Salesforce-CDP Salesforce Customer Data Platform (CDP)

We are doing effort to supplying you with actual Salesforce-Marketing-Cloud-Developer dumps with practice questions and answers, along explanations. Each Salesforce-Marketing-Cloud-Developer dump on killexams.com has been showed by means of Salesforce-Marketing-Cloud-Developer certified experts. They are tremendously qualified and confirmed humans, who have several years of professional experience recognized with the Salesforce-Marketing-Cloud-Developer assessments.
Salesforce-Marketing-Cloud-Developer Dumps
Salesforce-Marketing-Cloud-Developer Braindumps
Salesforce-Marketing-Cloud-Developer Real Questions
Salesforce-Marketing-Cloud-Developer Practice Test
Salesforce-Marketing-Cloud-Developer dumps free
Salesforce
Salesforce-Marketing-Cloud-Developer
Salesforce Certified Marketing Cloud Developer
http://killexams.com/pass4sure/exam-detail/Salesforce-Marketing-Cloud-Developer
Question: 54
A developer is implementing a custom profile center and using the LogUnsubEvent request.
Which parameter is required for the event to be tied to the appropriate send?
A. JobID
B. ListID
C. Unsub Reason
D. SubscriberKey
Answer: A
Question: 55
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?
A. Run a query to overwrite the rows with six months of data
B. Import a file to overwrite the rows with six months of data
C. Create a new data extension that includes data retention settings
D. Update the data extension configuration to include data retention settings.
Answer: C
Question: 56
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their
customers.
Which API object and attribute should be used to retrieve the status of the API call?
A. Result Object and EmailAddress
B. Result Object and ConservationID
C. ResultItem Object and OrderID
D. ResultItem Object and RequestID
Answer: D
Question: 57
A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete.
How could the process be expedited?
A. Change the Suppression value to a larger value
B. Delete any unnecessary Sendable Data Extensions
C. Manually delete subscribers in All Contacts
D. Stop the current delete process and delete smaller groups
Answer: B
Question: 58
A sendable data extension with a text field named ‘Balance’ contains the value S6.96 for a particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = ‘Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
A. The operands are not the same data type.
B. The comparison should use the < operator.
C. Balance is a protected keyword.
D. Double quotes should be used instead of single quotes.
Answer: D
Question: 59
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website.
Which API should be used for this? Choose 2.
A. Subscriber API
B. Email API
C. REST API
D. SOAP API
Answer: C,D
Question: 60
A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The
developer wants to secure the page and its elements using the SSL protocol.
What is the minimum number of SSL certificates required?
A. Three
B. Two
C. None
D. One
Answer: B
Question: 61
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links.
Which SQL statement would produce the desired results?
A)
B)
C)
D)
A. Option A
B. Option B
C. Option C
D. Option D
Answer: C
Question: 62
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have
bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specific data; however, the
SQL they have written does not return any records.
Below is the SQL statement:
What updates should be made to ensure this SQL statement returns the desired results?
A. Marketing Cloud does not allow DateAdd functions in Query Activities. They should define a specific date.
B. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
C. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
D. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.
Answer: B
Question: 63
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are
reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for
each.
Which application utilizes the REST API?
A. Automation Studio
B. Classic Content
C. Content Builder
Answer: C
Question: 64
A customer wants to export send data to their SFTP.
Which two automations would accomplish this? Choose 2
A. Tracking Extract
B. Tracking Extract > File Transfer
C. Query (Data Views) > Data Extension Extract > File Transfer
D. Query (Data Views) > File Transfer
Answer: B,C
Question: 65
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages.
How should the SMS message be triggered once the subscriber submits the form?
A. Outbound SMS template and Automation Send Method
B. InsertData AMPscript function to add the subscriber to a MobileConnect list
C. CreateSMSConservation AMPscript function
D. requestToken and messageContact REST API objects
Answer: D
Question: 66
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on
a batch of records in a data extension in Contact Builder.
Which scenario would cause subscriber records to remain in the data extension?
A. Sendable data extension with SubscriberKey and EmailAddress fields
B. Non-sendable data extension with SubscriberKey field
C. Contact Delete process does not delete rows from data extensions
D. Sendable data extension with SubsciberKey field
Answer: B
Question: 67
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
A. To decrypt the import file on the Enhanced FTP server.
B. To move the import file from the Safehouse to Marketing Cloud.
C. To decrypt the import file on the Safehouse.
D. To move the import file from the Enhanced FTP server to the Safehouse
Answer: B,C
Question: 68
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these
subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry’
A. At least one Campaign must be associated to the data extension.
B. The Triggered Send Template must be used to create the data extension.
C. The data extension must be configured for sending.
D. The data extension must contain a field of the EmailAddress data type.
Answer: C
Question: 69
A field value returned from a DE lookup contains a tab-delimited list of values.
Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
A. Substring
B. BuildRowSetFromString
C. IndexOf
D. Length
Answer: B
Question: 70
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using
AMPScript’s API functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers
A. Subscribers
B. TriggeredSendDefinition
C. Attribute
D. Contact
Answer: B,D
For More exams visit https://killexams.com/vendors-exam-list
Kill your test at First Attempt....Guaranteed!

Salesforce Salesforce test - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Marketing-Cloud-Developer Search results Salesforce Salesforce test - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Marketing-Cloud-Developer https://killexams.com/exam_list/Salesforce Veeam Announces Updates To Backup For Salesforce On Salesforce Appexchange, The World's Leading Enterprise Cloud Marketplace

(MENAFN- Mid-East)

Veeam customers can now benefit from extended security options and enhanced restores to protect against data loss and corruption.

DUBAI, UAE: – Veeam® Software, the leader in Data Protection and Ransomware Recovery, today announced it has launched Veeam Backup for Salesforce v2, available on Salesforce AppExchange Veeam Backup for Salesforce eliminates the risks of Salesforce data and metadata loss from human, integration, and corruption errors. This newest version from Veeam - the #1 data protection provider - extends support for multiple clouds, provides greater security with single sign-on (SSO) and multifactor authentication (MFA), and provides a safe environment for testing and developing via sandbox seeding. Organizations can deploy on-premises or in the cloud, recover exactly what they need when they need it, and experience backup that is custom-engineered for Salesforce data and metadata.

Veeam Backup for Salesforce:

Data loss is inevitable within an organization, so it's important for organizations to protect themselves at all costs. This newest version builds on the success of Veeam Backup for Salesforce with its already powerful, rapid-recovery capabilities for IT departments and Salesforce administrators. It underlines why Salesforce data backup is critical to prevent data loss, ensures compliance and enables fast recovery by providing a comprehensive, purpose-built Salesforce backup solution that gives organizations the ability to recover from Salesforce data loss with speed and confidence.

New capabilities of Veeam Backup for Salesforce include:

    Salesforce business applications: Extended support of the Salesforce platform, including Salesforce Government and Education Clouds, Field Service, CPQ, Person Accounts, and managed packages, is now part of data backup offerings to ensure critical field service data meets compliance and is protected when off-site. Salesforce SSO and MFA: Enable role-based access for backup and restore operators via Salesforce to simplify and Boost the security of your systems. Audit trail will keep track of all the sensitive operations. Sandbox seeding and enhanced restores : Restore to your sandbox with data from production or from another sandbox. Set alternate keys and get better controls over hierarchy restores. Enhance your company's ability to test, develop and troubleshoot with the option to restore production data to your sandbox.

Veeam Backup for Salesforce is a separate standalone paid product that is new to Veeam Data Platform. Available today from Veeam technology partners, Veeam Backup for Salesforce is sold in one- to five-year annual subscriptions, priced per user license. Veeam is currently offering promotional packages through December 31, 2023 for current customers.

Veeam Backup for Salesforce Community Edition is currently available. Community Edition provides fully functional free backup and recovery of Salesforce data for organizations with 50 Salesforce user licenses or less.

Comments on the News:

    “Reliability and consistency of protecting SaaS data is a key driver for improving data protection in 2023, according to the Veeam Data Protection Trends Report 2023. However, many organizations still don't believe that Salesforce needs to be protected and that their data and metadata are safe in a cloud somewhere. We disagree – and so does Salesforce,” said Danny Allan, CTO at Veeam.“Veeam Backup for Salesforce bookings grew 195% quarter-over-quarter for Q3'23. With V2, we're excited to continue to support our customers and partners in this shared responsibility to ensure that their business is kept running and critical data is both protected and quickly recoverable in case of human error, integration error or data breaches.” “Veeam Backup for Salesforce is a welcome addition to AppExchange, as they accelerate business transformation for customers by backing up and quickly recovering Salesforce data and metadata in the cloud and on-premises,” said Alice Steinglass, Executive Vice President of and General Manager, Platform at Salesforce.“AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.” “Our accurate study on the disconnect in SaaS data protection reveals that while most end-users recognize the importance of Salesforce environments and data, they find it challenging to safeguard these assets from the threat of data loss,” says Enterprise Strategy Group Practice Director Christophe Bertrand.“Veeam for Salesforce V2 provides essential features to mitigate this risk and enhance data and metadata protection at scale, making it an ideal solution for many organizations in need.”

About Salesforce AppExchange:

Salesforce AppExchange, the world's leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Salesforce, AppExchange, Government Cloud, Education Cloud, Field Service, CPQ, Person Accounts, and managed packages, and others are among the trademarks of salesforce, inc.

About Veeam Software:

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to help every organization not just bounce back from a data outage or loss but bounce forward. With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps and data are protected and always available. Headquartered in Columbus, Ohio, with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 73% of the Global 2000, who trust Veeam to keep their businesses running. Radical resilience starts with Veeam.

MENAFN15112023005446012082ID1107431318


Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.

Wed, 15 Nov 2023 06:26:00 -0600 Date text/html https://menafn.com/1107431318/Veeam-Announces-Updates-To-Backup-For-Salesforce-On-Salesforce-Appexchange-The-Worlds-Leading-Enterprise-Cloud-Marketplace
Salesforce CRM Review and Pricing

Editors Score:9.5/10

The Salesforce CRM offers an impressive selection of features, customization options and tailored workflows within a single ecosystem, making it our pick for the best CRM for growing businesses.

  • The Salesforce CRM is highly customizable; with time, you can modify almost every element to fit your specific business needs.
  • The lowest-priced plan includes advanced features such as mass emails, marketing campaign management, a drag-and-drop app builder, and lead auto-assignment.
  • Salesforce has an immense selection of support materials, videos and tutorials, as well as a helpful online community.
  • Due to the sheer volume of customization and automation options, setting up the Salesforce CRM to match your business's specific processes and needs can be time-consuming. It may require training for your in-house marketing team and administrators.
  • You must know CSS, HTML and other coding languages to customize specific elements within Salesforce.
  • Salesforce's pricing model can be confusing; there's a lack of clarity around add-ons, which can drive up costs.

Businesses must successfully convert leads and manage and grow customer relationships to succeed. Salesforce CRM features myriad customization options to achieve these goals, empowering businesses of all sizes – and across various industries – to better understand and support prospects and customers. You can adapt nearly every aspect of the software’s interface and performance to help sales, marketing, customer service and technical support teams succeed. Salesforce CRM features thousands of fully integrated apps, plug-in scripts, and a superior API interface to help businesses create a flexible, customized solution. Once implemented, you’ll enjoy a beautifully designed product that’s speedy, powerful, and perfectly tailored to your company’s specific needs and processes.

Salesforce CRM Editor's Rating:

9.5 / 10

Customization, add-ons and integrations
9.8/10

Why We Chose Salesforce as the Best CRM for Customization

Salesforce is arguably the best-known CRM provider on the market. It has an established community and a well-earned reputation for being a leader in the customer relationship management field. While it was created to meet the needs of enterprises and large businesses, Salesforce has expanded its scope and now actively targets businesses of all sizes.

Unlike more rigid competitors, Salesforce CRM provides countless personalization and customization options, giving businesses a high level of control over how the system looks and acts. We were particularly impressed by how Salesforce handles workflow automation and by its pioneering integration of AI in CRM customization.

Notably, Salesforce was one of the first CRM platforms to open itself up to third-party developers, giving it more apps and customization options than any other provider. If Salesforce doesn’t have a built-in function you need, there’s almost certainly an app to compensate. If not, a developer can create and deploy a specific solution. 

Salesforce CRM’s initial setup requires time and IT skills. Its learning curve is far steeper than those of many other CRM providers we reviewed. However, you’ll enjoy flexible CRM software guaranteed to accommodate all custom processes and meet the changing needs of your business. For all these reasons and more, Salesforce is our top CRM choice for customization.

Salesforce CRM’s pipeline management feature gives an overview of your sales opportunities. Source: Salesforce

Salesforce may not be the best choice for businesses with less complex operational needs. If your SMB’s CRM needs are straightforward, check out our review of monday.com CRM and monday.com comparison to learn about a well-executed system designed for SMBs.

Ease of Use

Despite its complexities, Salesforce is surprisingly easy to implement and use. Here are some notable ease-of-use factors we discovered. 

  • Salesforce’s navigation process is straightforward. We like that Salesforce keeps the navigation process simple. The upper tab-style layout is typical across business and personal software, making it easy to grasp; categories like “Home,” “Contacts,” “Accounts,” “Leads,” “Tasks,” “Reports” and “Opportunities” need no explanation. You can get instant help from the question mark icon in one of the corners of the screen – a handy feature we’ve seen on many other CRM packages.
  • You can use Salesforce at a limited level out of the box. Because of its numerous features and customizations, setting up the Salesforce CRM takes more time and expertise than other solutions we reviewed. However, we appreciate that Salesforce’s smart default setup options help businesses use the CRM out of the box. You can gradually modify contact, opportunity, account, task and workflow elements as you explore the software’s full scope over time.
  • Salesforce doesn’t provide practice data. Note that you’ll need data to practice on during onboarding; Salesforce doesn’t supply this. To get practice data, you can duplicate and isolate existing data or use a service like Mockaroo to create dummy data.
  • Salesforce’s onboarding and support resources are robust. We were pleased to see that Salesforce offers a wealth of support materials, webinars and guides to facilitate the CRM implementation process and resolve usability issues. Its global Trailblazer community is also an excellent resource. Additionally, the vendor promises a two-day query response time.
  • Onboarding users and updating permissions is straightforward. While in-house administrators may need specific training, we appreciate that Salesforce provides excellent admin controls. Setting up various permissions based on groups or individual users is simple. This is notable because some CRMs allow only admin settings by group. Creating different displays and workflows for various departments and employees is also straightforward. If you have even moderate technical expertise and admin experience, you should have no trouble onboarding users, updating permissions or managing this CRM daily.

Salesforce visual dashboard

Salesforce’s visual dashboards help your team pinpoint problems and work on solutions. Source: Salesforce

Salesforce’s upper-tier plans deliver business owners access to live support, coaching sessions and adoption guidance for an additional fee. This may be useful if you’re considering switching CRM systems to Salesforce.

Salesforce Features

The Salesforce product boasts an impressive array of CRM features that make it one of the best on the market. Here are some of the most notable features that provide excellent CRM software benefits.

Comprehensive Business Ecosystem

We like that Salesforce’s business products seamlessly integrate. Businesses can grow with the Salesforce CRM and gradually adopt new features as needed. Additional Salesforce product categories include:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • Commerce Cloud
  • Safety Cloud
  • Heroku (Heroku is an app development platform.)
  • Quip (a collaboration tool)
  • Salesforce Platform (with high-level development, customization, analytics and built-in AI)

You can use Salesforce’s impressive range of third-party apps to run many aspects of your company, from marketing to fulfillment. HR, data analytics, workforce collaboration and finance apps plug directly into Salesforce CRM. You can even add ERP apps to Salesforce to build a system close in function to the ERP platform described in our review of Oracle NetSuite CRM. 

We also like how Salesforce’s AppExchange breaks down apps by industry. There are 12 sector-specific areas on AppExchange, including communications, financial services, manufacturing and professional services.

Salesforce is a capable solution for companies that want to Boost customer service performance. Read our review of Salesforce Service Cloud to discover how it helps supervisors and teams manage ongoing customer relationships.

Customization

We were impressed by Salesforce CRM’s vast customization capabilities – an area where it truly stands out among the competition. While many CRMs we reviewed offer options for customizing deal and contact fields, email templates, and dashboards, Salesforce lets you do much more. 

Here are some of our favorite customization options: 

  • Change how pages look and function. You can change how pages look and function to suit your specific needs. Use the CSS settings to adjust the spacing between page elements, colors and fonts. You can modify customer records to show just the lists, sections and fields you want particular co-workers to see, improving employee collaboration. 
  • Use object control to customize the system. The Salesforce CRM’s object control is superior to that of other CRMs we tested. Objects are “fields” within databases (like name, address, email, etc.). Salesforce makes it easy to add objects so you can record exactly the information you want on accounts, contacts and leads. You can set permissions on records and fields to determine who else can view and edit fields. You can even make objects actionable by adding buttons, actions, triggers and links to create processes for adding a new customer, provider or co-worker to the database.
  • Use the developer console to create custom apps. We really liked Salesforce’s developer console. Many businesses, particularly SMBs, won’t have in-house programmers but may use freelance developers to develop specific functions within Salesforce. Salesforce gives these developers a dev console where they can write, test and debug code for your custom applications. We found the inclusion of Apex triggers within the dev environment particularly helpful because it will shorten the development cycle in most instances. A developer sandbox and an app builder are included with every plan. 

Salesforce custom dashboard

Sales managers can customize their dashboards with specific objects. Source: Salesforce

Integrations and Add-ons

We like that CRM users can build customizable systems and integrate their favorite business apps via the Salesforce AppExchange store. Other CRM software companies we reviewed have similar online stores for add-ons, but Salesforce’s is far more comprehensive, with thousands of available integrations. 

The company makes it easy to search for add-ons based on the product name and view industry-specific product bundles. Because Salesforce is such a huge company, its industry-specific add-ons are expansive. There’s even a separate section for small business-specific add-ons, many of which are free.

On the AppExchange, you’ll find five different solution categories:

  • Apps: Similar to mobile apps on Apple’s App Store or Google Play, AppExchange apps are direct, preprogrammed plug-ins that interact with Salesforce. You can customize most apps via their settings. Apps add new functions or Boost and augment existing functions on your platform.
  • Lightning Bolts: Lightning Bolts are prebuilt templates providing extra features to employees, partners, suppliers and anyone accessing your Salesforce CRM. Hundreds of Lightning Bolts have various use cases. For example, there are supply chain management bolts for suppliers, project management tools for employees and tools to access client account information. 
  • Flow solutions: Salesforce incorporates Flow Builder, a tool that simplifies workflow automation via a simple drag-and-drop approach. Flow solutions are prebuilt workflows or processes you can import directly into the Salesforce Flow development tool. 
  • Lightning data: These are customer tracking tools that can enrich customer and prospect data and keep them updated regularly. We saw four such tools during our review process.
  • Components: Components are reusable features you can deploy to build your own apps within Salesforce. There are nearly 300 free components and around 30 paid ones.

Salesforce is embracing the “low code” and “no code” trends with its Lightning App Builder and Salesforce Flow drag-and-drop tools. Read our HubSpot review to learn about another CRM with drag-and-drop functionality.

Salesforce CRM AppExchange

New apps are added to the AppExchange daily, further enhancing its appeal. Source: Salesforce

Intuitive Productivity Tools

We were pleased to see Salesforce’s intuitive productivity-boosting tools, particularly its built-in project management features. (Freshworks has similar tools; read our Freshworks CRM review to learn more.) Once implemented, sales and marketing departments – as well as managers – will find it easy to manage and build workflows, assign and follow tasks, and check off permissions. 

Salesforce’s visual dashboards allow sales reps to check KPIs and track their progress toward quotas, facilitating productivity and accountability. We like that you can add meetings straight from the calendar tab and see an instant overview of your schedule. 

Additional add-on productivity tools are available through the AppExchange.

Artificial Intelligence

Salesforce’s artificial intelligence (AI) strides impressed us with capabilities beyond those of the competitors we reviewed. Salesforce was a CRM-AI pioneer, launching its high-profile AI tool, Einstein, in 2016. Today, the company has picked up the pace amid breakthroughs in the generative large language model AIs (like ChatGPT and Bard) that power tools like Einstein. Einstein is available on Salesforce’s upper-tier plans or as a paid add-on.

Einstein can do the following after gathering data from system use and user input: 

  • Help salespeople with call prompts
  • Handle web chats via the Service Bot chatbot
  • Recommend products to clients to facilitate upselling and cross-selling
  • Create excellent product presentations
  • Generate workflows to make companies more efficient 
  • Predict with a high degree of accuracy which deals will close
  • Deep dive into social media and present you with sentiment analysis about your brand
  • Help CEO decision-making with decision support systems that deliver advice based on live analytics 

Einstein, in its current form, is amazing, and we look forward to seeing its next iterations. We expect AI (and the solutions other CRM providers develop) to be integral to corporate life and CRM adoption in the coming years. We’re not awarding best use of AI in this round of CRM reviews; however, if we were, Salesforce would win.

Einstein can flag emails in which leads express critical concerns that could prevent a deal from moving forward, allowing a sales rep to prioritize those messages and act fast to grow and sustain customer relationships.

Salesforce Einstein tool

Salesforce’s Einstein tool can help with sentiment analysis so you understand how your brand is perceived. Source: Salesforce

Trailblazer Community

Nearly every CRM vendor we reviewed has some form of an online community. However, Salesforce’s Trailblazer community is particularly impressive, replete with documentation invaluable for admins. You can find step-by-step guides on everything from creating custom CRM reports to turning on user notifications. 

There’s also an extensive user-only forum for direct communication with other admins and CRM users and a comprehensive Trailhead learning platform with various product-related courses, upskilling opportunities and official certifications. 

Salesforce Pricing

You can purchase Salesforce’s Sales Cloud CRM via one of four subscription tiers:

  • Essentials
  • Professional
  • Enterprise
  • Unlimited

Unlike Salesforce competitors monday and HubSpot, there’s no free plan.

Only Essentials is available on a month-to-month basis; all other plans require an annual contract. Bear in mind that annual contracts often require you to pay for the whole year upfront, which may not be ideal for some businesses.

All costs below are applied when billed annually. All plans allow you to send 5,000 email marketing messages daily from the platform, which is much more generous than many other providers we reviewed. 

Essentials

Price: $25 per user per month; available for up to 10 users

Features: Account, contact, lead, task and opportunity management; lead auto-assignment; prevention of duplicates; automatic capture of a  lead’s available web information; mass email; marketing campaigns; customizable reports and dashboards; email integration with Gmail and Outlook; and Salesforce mobile app

Professional

Price: $75 per user per month

Features: Everything in the Essentials plan, plus pipeline management, lead registration, rules-based lead scoring, collaborative forecasting, a forecasting mobile app, quote and order management, roles and permissions, and a developer sandbox

Enterprise

Price: $150 per user per month

Features: Everything in the Professional plan, plus workflow and approval automation, sales teams and territories, opportunity scoring, and advanced reporting

Unlimited

Price: $300 per user per month

Features: Everything in the Enterprise plan, plus a sales engagement hub, AI-powered sales insights with Einstein, sales cadences and 24/7 support

Other Charges

Salesforce is pricey compared to other CRM solutions we reviewed. It’s a massive product with many add-ons and customizations; the subscription costs listed here should be considered jumping-off points. 

You can spend considerably more on Salesforce. For example, CPQ &amp; Billing, which allows you to quickly configure, price and quote complex solutions, costs $75 per user per month. Other add-ons include Pardot, Quip, Einstein AI and Sales Dialer – all sold separately. There are additional costs if you opt for training or help with implementation.

Many other SaaS products offer free versions and low-cost, entry-level subscriptions that can be used indefinitely. While $25 per user per month isn’t exorbitant, it’s not a realistic long-term option for most small businesses because only 10 users are supported at that level. The next plan jumps to $75 per user per month – significantly more expensive than the competition. 

We recommend taking advantage of Salesforce’s 14-day free trial to ensure this CRM is worth the investment.

Onboarding and Implementation

Implementing CRM software always takes care and patience. But due to its breadth of customization options, Salesforce CRM’s implementation process can vary drastically, taking anywhere from a few days to several weeks. While that may seem alarming, users will quickly see that this CRM is worth the effort once it is set up.

Salesforce and third-party agencies can manage your initial implementation and launch for you. Still, this help comes at a cost, depending on your company size, number of employees, data volume and complexity, third-party integrations, and customization level.

Fortunately, you don’t necessarily have to create a complex solution immediately. You can use the software out of the box and modify it as your business needs evolve. Thanks to the Salesforce CRM’s intuitive design and overall sophistication, the learning curve isn’t steep for non-admin users after implementation.

In addition to a vast library of training materials, Salesforce offers adoption guidance and coaching services for an extra cost. That may be worth it for business owners concerned about setting up the CRM and onboarding users.

Use the Data Import Wizard from the Setup menu to import up to 50,000 standard objects – like contact, lead and account information – from a CSV file.

Customer Service

While Salesforce is a market leader in CRM technology, integrations and capabilities, we found that it falls short in the customer service department. When we reached out for information about the company’s services, the response was delayed.

When we did communicate with customer support reps, they were very helpful and used real-life situations to explain the product’s features and answer questions about the program. They were very clear and offered several solutions to help further our understanding. However, compared to other providers we called, their answers could have been more detailed.

Unfortunately, Salesforce has a C-minus rating with the Better Business Bureau (BBB) and isn’t an accredited BBB business. It earned 1 out of 5 stars and closed 55 complaints within the last three years. That’s disappointing and surprising for a company that’s so well regarded in the industry. 

On the plus side, Salesforce provides an extensive selection of self-guided resources, access to the Trailblazer community and basic technical support. Additionally, its Unlimited package comes with 24/7 assistance. 

For an additional fee of 30 percent of your total monthly service fees, users can access 24/7 phone support, expert coaching and a dedicated account manager.

Limitations 

Salesforce CRM is an excellent solution; however, we did identify some limitations: 

  • Customizations can be complex. Salesforce’s biggest strength – its customization capabilities – is also a potential downside. Setting up a fully customized CRM tailored to your business’s specific sales funnel, structure and workflows requires time and, ideally, a dedicated IT team. Entrepreneurs and smaller companies might be better off with an easy-to-use yet still customizable solution like Zoho. (Learn more in our detailed Zoho CRM review and Zoho comparison.)
  • Salesforce requires technical knowledge. Most of the Salesforce CRM’s customizable elements require some basic technical knowledge of CSS and HTML. This is slowly improving since the introduction of the Lightning App Builder and Salesforce Flow tools. For example, the Lightning Email Templates use a more interactive drag-and-drop functionality, similar to some rival CRMs we reviewed. Salesforce is getting simpler and more intuitive over time. However, it’s not there yet. 
  • Pricing can be challenging to understand. Due to the number of available add-ons and platforms, it can be difficult to estimate the final price of your desired CRM solution. However, Salesforce’s sales and support teams are happy to provide a unique quote for your business.

Methodology

When evaluating the best CRM software, we conducted extensive comparative research of dozens of software solutions in the category. Our product review process was designed to help you find the right CRM for your business. It included customer support team communication, trials to evaluate product functionality, and an evaluation of each provider’s tutorials, webinars and support materials. We also took pricing into consideration. When looking for the best CRM for customizability specifically, we examined customization options, available integrations, reporting and analytics, and sales automation.

Salesforce FAQ

Though the Salesforce system has an extensive collection of CRM features and add-ons, its intuitive design and standard CRM lingo make it easy to learn. The vendor also provides various training materials and courses on Trailhead, the company’s free online learning platform, to get you started.

Salesforce doesn’t have a free plan; its pricing starts at $25 per user per month. However, the company offers a 14-day free trial so you can assess whether it’s a good fit for your business. 

Bottom Line

We recommend Salesforce CRM for …

  • Businesses that need a flexible and highly customizable CRM solution.
  • Companies that want access to a large collection of integrations and add-ons to suit their processes and industries.
  • Businesses looking for a CRM that can expand with their evolving needs.

We don’t recommend Salesforce CRM for …

  • Businesses that want a free CRM solution or advanced CRM functionality at an affordable price.
  • Entrepreneurs and small businesses with limited IT resources.
  • Companies that need a straightforward CRM system that works right out of the box and is easy to customize with no technical skills required.

Nadia Reckmann contributed to this article. 

Tue, 07 Nov 2023 10:00:00 -0600 en text/html https://www.business.com/reviews/salesforce-crm-software/
Veeam Announces Updates to Backup for Salesforce on Salesforce AppExchange

Veeam Software, the leader in Data Protection and Ransomware Recovery, today announced it has launched Veeam Backup for Salesforce v2, available on Salesforce AppExchange Veeam Backup for Salesforce eliminates the risks of Salesforce data and metadata loss from human, integration, and corruption errors. This newest version from Veeam — the #1 data protection provider — extends support for multiple clouds, provides greater security with single sign-on (SSO) and multifactor authentication (MFA), and provides a safe environment for testing and developing via sandbox seeding. Organizations can deploy on-premises or in the cloud, recover exactly what they need when they need it, and experience backup that is custom-engineered for Salesforce data and metadata.

Alice Steinglass, Executive Vice President of and General Manager, Platform at Salesforce, said, “Veeam Backup for Salesforce is a welcome addition to AppExchange, as they accelerate business transformation for customers by backing up and quickly recovering Salesforce data and metadata in the cloud and on-premises. AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Veeam Backup for Salesforce  

Data loss is inevitable within an organization, so it’s important for organizations to protect themselves at all costs. This newest version builds on the success of Veeam Backup for Salesforce with its already powerful, rapid-recovery capabilities for IT departments and Salesforce administrators. It underlines why Salesforce data backup is critical to prevent data loss, ensures compliance and enables fast recovery by providing a comprehensive, purpose-built Salesforce backup solution that gives organizations the ability to recover from Salesforce data loss with speed and confidence.

New capabilities of Veeam Backup for Salesforce include: 

  • Salesforce business applications: Extended support of the Salesforce platform, including Salesforce Government and Education Clouds, Field Service, CPQ, Person Accounts, and managed packages, is now part of data backup offerings to ensure critical field service data meets compliance and is protected when off-site.
  • Salesforce SSO and MFA: Enable role-based access for backup and restore operators via Salesforce to simplify and Boost the security of your systems. Audit trail will keep track of all the sensitive operations.
  • Sandbox seeding and enhanced restores: Restore to your sandbox with data from production or from another sandbox. Set alternate keys and get better controls over hierarchy restores. Enhance your company’s ability to test, develop and troubleshoot with the option to restore production data to your sandbox.

Danny Allan, CTO at Veeam, said, “Reliability and consistency of protecting SaaS data is a key driver for improving data protection in 2023, according to the Veeam Data Protection Trends Report 2023. However, many organizations still don’t believe that Salesforce needs to be protected and that their data and metadata are safe in a cloud somewhere. We disagree – and so does Salesforce. Veeam Backup for Salesforce bookings grew 195% quarter-over-quarter for Q3’23. With V2, we’re excited to continue to support our customers and partners in this shared responsibility to ensure that their business is kept running and critical data is both protected and quickly recoverable in case of human error, integration error or data breaches.”

Veeam Backup for Salesforce is a separate standalone paid product that is new to Veeam Data Platform. Available today from Veeam technology partners, Veeam Backup for Salesforce is sold in one- to five-year annual subscriptions, priced per user license. Veeam is currently offering promotional packages through December 31, 2023 for current customers.

Veeam Backup for Salesforce Community Edition is currently available. Community Edition provides fully functional free backup and recovery of Salesforce data for organizations with 50 Salesforce user licenses or less.

Enterprise Strategy Group Practice Director Christophe Bertrand, said, “Our accurate study on the disconnect in SaaS data protection reveals that while most end-users recognize the importance of Salesforce environments and data, they find it challenging to safeguard these assets from the threat of data loss. Veeam for Salesforce V2 provides essential features to mitigate this risk and enhance data and metadata protection at scale, making it an ideal solution for many organizations in need.”

Wed, 15 Nov 2023 17:40:00 -0600 technuter en-US text/html https://technuter.com/breaking-news/veeam-announces-updates-to-backup-for-salesforce-on-salesforce-appexchange.html
Salesforce Pricing Guide (November 2023)

Salesforce offers a full suite of add-ons available mainly on the SalesForce AppExchange. These optional Salesforce programs include tools to support different needs and industries. Depending on the complexity of those needs, you’ll pay anywhere from nothing to hundreds of dollars for one (or multiple) apps. You can also find add-ons under the “products” tab on the Salesforce website.

Salesforce’s apps come from both first- and third-party providers. They also vary in pricing, often including new tiers that differ from what Salesforce offers. Simple apps, like 360 SMS, start at $7 per month but might cost more depending on how many texts you send. Other apps, like the Salesforce Adoption Dashboard, are entirely free. You also have freemium apps, like JotForm, which are free for the first five forms. 

Each app is different, requiring another knowledge base to learn this optional system. Much like shopping for CRM systems, you must go through testing and adoption phases. Thankfully, Salesforce is a cloud-based SaaS system, meaning you can easily customize it according to your needs. Below, you’ll learn more about some of the most popular add-ons you might consider. 

Pardot Pricing

Salesforce Pardot is a popular marketing automation platform that comes in four tiers. Here’s a breakdown of what those tiers provide:

  • Growth: $1,250/mo; focuses on marketing automation 
  • Plus: $2,750/mo; provides deeper analytics and personalization features
  • Advanced: $4,400/mo; AI support and developer sandbox features
  • Premium: $15,000/mo; offers predictive analytics and personalized product support

Pardot supports up to 10,000 contacts, with its higher tier supporting 75,000.

Service Cloud

Service Cloud focuses on the customer support side of Salesforce. It also has identical pricing compared to Sales Cloud (Salesforce’s primary offering). Here’s a breakdown of pricing:

  • Starter: $25/user/mo; provides a simple customer case management dashboard
  • Professional: $80/user/mo; provides case swarming and computer telephony integration (CTI)
  • Enterprise: $165/user/mo; provides AI features and a self-service system for your customer support staff
  • Unlimited: $330/user/mo; 24/7 support alongside AI-powered chatbots
  • Unlimited+: $500/user/mo; advanced AI support and the ability to better integrate data across Tableau Analytics and Data Cloud

Sales Cloud does not come with Service Cloud. However, you can discuss discounts for integrating both when talking with an account executive. 

CPQ and Billing

Both CPQ and Billing are features you can find under Salesforce’s Revenue Cloud service. 

CPQ (Configuration, Pricing and Quoting) is a flexible pricing system that changes price depending on usage level or optional features. When selling software with add-ons, it can help you simplify billing customers. It comes in two forms:

  • CPQ: $75/user/mo; provides limited customization options
  • CPQ Plus: $150/user/mo; provides more process control and automated features

Billing is another feature of Revenue Cloud which comes in two forms, although the pricing requires you to call in:

  • Growth: Has a built-in invoicing system for scheduling and merging multiple invoices
  • Plus: Advanced billing systems based on usage ratings; supports automatic payments

If purchasing the complete sales CRM, some of these features are integrated with advanced plans, meaning you don’t need to pay extra. 

Einstein Analytics

Einstein Analytics is the AI-driven analytics software from Salesforce that comes with the Unlimited plan. Enterprise customers might choose to pay separately, selecting one of the four plans below:

  • Einstein Predictions: $75/user/mo; provides simple, automated insights
  • CRM Analytics Growth: $140/user/mo; more advanced analytics platform without AI features
  • CRM Analytics Plus: $165/user/mo; combines features from Predictions and Analytics Growth
  • Revenue Intelligence: $220/user/mo; provides revenue insights as well other features

MuleSoft

MuleSoft is an integration-based platform that connects multiple apps, helps integrate numerous APIs and provides automated systems between those softwares. Another way to look at it: it’s a complex version of Zapier with way more power for programmers. 

MuleSoft’s pricing varies heavily but can cost up to $250,000 per year. You’ll need to call and discuss your unique needs for a quote. 


Mon, 13 Nov 2023 02:07:00 -0600 en-US text/html https://www.marketwatch.com/guides/business/salesforce-pricing/
Top 10 Salesforce Competitors & Alternatives 2023

With so many companies out there, it can be tough to nail down the best Salesforce alternative for your business. To find the right one for you, consider your goals, budget and must-have features. Additionally, consider user reviews and review articles to get a fuller picture of what the CRM software is like. We also suggest asking friends or colleagues from other companies to see what they use for their business and if they recommend it.

Essential Features

You may have certain CRM features or integrations in mind that are necessary for your business to run smoothly. If so, be sure to write them out and reference them during your search. Consult your team and other relevant stakeholders to review the list and add to it, if applicable.

  • Automation tools: Your CRM software should be a central hub for finding leads, turning leads into customers, and relating with them to build customer retention. That means you need a CRM with automation features for lead management, contact management, sales forecasting, sales completion, project management, pipeline management and even email marketing.
  • Reporting and analytics: Your business requires a CRM that provides in-depth and easy-to-understand CRM analytics. The data and reports you’ll get will guide your teams to develop and maintain the marketing and customer relationship strategies they need to achieve better and faster results.
  • Integration capability: Ensure the CRM you’re considering enables integration with third-party apps. That’s because you’ll need CRM integration with customer data platforms, marketing software, VoIP services, email marketing software, scheduling tools such as Calendly and Doodle, and others to relate with your customers appropriately and from one place.
  • Mobile accessibility: You need a CRM that provides access to CRM features even when you’re away from your desktop. That means accessing essential customer data and insights, staying on top of relevant information and initiating or completing necessary customer relationship tasks—on your Android or iOS devices with easy navigation.
  • Customization options: Choose a CRM platform that allows you to customize the app to suit your business operations. You should be able to select dashboard elements, customize workflows, personalize communications and customize your package via multiple pricing plan options or add-on availability. Even better is a CRM that enables application programming interfaces (APIs) for enhanced CRM software configuration.
  • Robust data security: Ensure your chosen CRM can secure customer data. Security features to look out for are encryption, two-factor authentication and advanced user permissions.

Goals

Aligning with your team is the first step you should take when looking for a Salesforce alternative. Understand what they need or don’t need in a CRM and ask if there are any pain points with Salesforce in particular.

Measure these against your business’s priorities. Review past reports to identify gaps or areas of improvement, and make sure that a CRM can help you reach your goals. For example, if you find that your customer satisfaction score (CSAT) numbers were lower than expected, a CRM can help you streamline your customer support management to provide better service.

Pricing and Budget

CRM providers vary in price. Companies such as Freshsales CRM and monday.com offer free versions, but you’ll need to pay something per month or year to get their premium features or add as many users as required. Generally, CRM pricing ranges from a few dollars per user to hundreds per month. It all depends on your needs. However, consider factors such as a CRM’s per-user per-month rates and whether discounts are available for bulk subscriptions.

Also, check for the need for specific contracts, add-ons or integration capabilities. For instance, Microsoft Dynamics 365 enables software integration only when you pay for its add-on feature. So, consider each CRM’s pricing peculiarity and nail down your budget ahead of time to make your search easier.

Ease of Use and Support

You need a CRM that is easy to set up and navigate. So, choose one with user-friendly layouts that allow you to create tasks, import and export data and update information. Also, ensure the CRM supports its users via various channels, including phone, live chat and email. Other popular support channels to look out for are tickets, user forums and resources such as webinars, tutorials, live demos and a rich knowledge base of answers to FAQs, infographics and videos. A CRM software that is easy to use will help you enjoy CRM benefits, and a reliable support team will make sure you don’t miss out on those benefits due to glitches.

Wed, 08 Nov 2023 21:47:00 -0600 Mimi Polner en-US text/html https://www.forbes.com/advisor/business/software/salesforce-competitors/
Veeam launches Backup for Salesforce v2: focus on security and recovery

Veeam has introduced version 2 of Veeam Backup for Salesforce, bringing new security features and secure testing and development environments to the solution.

Veeam has offered a backup solution for Salesforce environments for some time. With it, users can secure their Salesforce data and metadata and prevent problems. These include countering and recovering from human, integration and corruption errors.

New functionality

In the second version of Veeam Backup for Salesforce, functionality has been expanded to support multiple Salesforce Cloud environments. Among others, the Salesforce Government and Education Cloud are now also covered by the data protection and recovery solution. Field Service, COQ, Person Accounts and managed packages are also now supported by the dedicated Veeam backup solution.

In addition, more security functionality has been added with Salesforce Single Sign On (SSO) and multi-factor authentication (MFA).

Furthermore, Veeam Backup for Salesforce v2 now has restore functionality from a production or sandbox environment to a separate sandbox environment. This allows developers to better test, solve or develop projects with the ability to restore production to a sandbox environment.

Different versions

Veeam Backup for Salesforce v2 is a standalone addition for the Veeam platform. The solution can be purchased through Veeam partners, but also, for example, from Salesforce’s own marketplace, the AppExchange.

In addition, a Veeam Backup for Salesforce Community Edition is available. This version provides fully functional free backup and recovery of Salesforce data for organizations with 50 Salesforce licenses or less.

Also read: Veeam 23H2 update adds malware detection and Sophos partnership

Tue, 14 Nov 2023 23:43:00 -0600 en text/html https://www.techzine.eu/news/data-management/113320/veeam-launches-backup-for-salesforce-v2-focus-on-security-and-recovery/
Salesforce names Denise Dresser to succeed Lidiane Jones as CEO of Slack No result found, try new keyword!Salesforce announced the replacement today for Slack CEO Lidiane Jones, who stepped down last week after 10 months on the job to become CEO at dating app Bumble. In a post on X (the social platform ... Mon, 13 Nov 2023 02:15:00 -0600 en-us text/html https://www.yahoo.com/news/salesforce-names-denise-dresser-succeed-161526398.html Accenture joins Salesforce to build out AI-powered cloud service for life sciences companies No result found, try new keyword!According to an announcement this week, consulting giant Accenture will add its own expertise both in the biomedical research industry and in artificial intelligence technologies to the Salesforce ... Tue, 07 Nov 2023 04:22:00 -0600 en-US text/html https://www.fiercebiotech.com/medtech/accenture-joins-salesforce-build-out-ai-powered-cloud-service-life-sciences-companies Salesforce Announces Timing of its Third Quarter Fiscal 2024 Results Conference Call

Results to be released on November 30, 2023, after market close

Salesforce CRM, the global leader in CRM, today announced that its third quarter fiscal year 2024 results will be released on Thursday, November 30, 2023, after the close of the market. The company will host a conference call at 2:00 p.m. (PT) / 5:00 p.m. (ET) to discuss its financial results with the investment community. A live webcast and replay of the event will be available on the Salesforce Investor Relations website at www.salesforce.com/investor.

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers through the power of data + AI + CRM + trust. For more information about Salesforce, visit: www.salesforce.com.

© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Thu, 09 Nov 2023 02:30:00 -0600 en text/html https://www.benzinga.com/pressreleases/23/11/b35713972/salesforce-announces-timing-of-its-third-quarter-fiscal-2024-results-conference-call
Insiders At Salesforce Sold US$106m In Stock, Alluding To Potential Weakness

In the last year, many Salesforce, Inc. (NYSE:CRM) insiders sold a substantial stake in the company which may have sparked shareholders' attention. When evaluating insider transactions, knowing whether insiders are buying versus if they selling is usually more beneficial, as the latter can be open to many interpretations. However, if numerous insiders are selling, shareholders should investigate more.

While insider transactions are not the most important thing when it comes to long-term investing, we do think it is perfectly logical to keep tabs on what insiders are doing.

See our latest analysis for Salesforce

The Last 12 Months Of Insider Transactions At Salesforce

The Co-Founder, Marc Benioff, made the biggest insider sale in the last 12 months. That single transaction was for US$105m worth of shares at a price of US$211 each. That means that even when the share price was slightly below the current price of US$214, an insider wanted to cash in some shares. We generally consider it a negative if insiders have been selling, especially if they did so below the current price, because it implies that they considered a lower price to be reasonable. Please do note, however, that sellers may have a variety of reasons for selling, so we don't know for sure what they think of the stock price. We note that the biggest single sale was only 1.8% of Marc Benioff's holding.

In the last year Salesforce insiders didn't buy any company stock. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

insider-trading-volume

If you like to buy stocks that insiders are buying, rather than selling, then you might just love this free list of companies. (Hint: insiders have been buying them).

Insider Ownership Of Salesforce

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. Salesforce insiders own about US$6.1b worth of shares (which is 2.9% of the company). Most shareholders would be happy to see this sort of insider ownership, since it suggests that management incentives are well aligned with other shareholders.

So What Do The Salesforce Insider Transactions Indicate?

It doesn't really mean much that no insider has traded Salesforce shares in the last quarter. While we feel good about high insider ownership of Salesforce, we can't say the same about the selling of shares. So these insider transactions can help us build a thesis about the stock, but it's also worthwhile knowing the risks facing this company. For example - Salesforce has 1 warning sign we think you should be aware of.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Sun, 12 Nov 2023 22:59:00 -0600 en-US text/html https://finance.yahoo.com/news/insiders-salesforce-sold-us-106m-130024150.html




Salesforce-Marketing-Cloud-Developer helper | Salesforce-Marketing-Cloud-Developer test syllabus | Salesforce-Marketing-Cloud-Developer pdf | Salesforce-Marketing-Cloud-Developer PDF Download | Salesforce-Marketing-Cloud-Developer information search | Salesforce-Marketing-Cloud-Developer test | Salesforce-Marketing-Cloud-Developer plan | Salesforce-Marketing-Cloud-Developer study help | Salesforce-Marketing-Cloud-Developer plan | Salesforce-Marketing-Cloud-Developer pdf |


Killexams test Simulator
Killexams Questions and Answers
Killexams Exams List
Search Exams
Salesforce-Marketing-Cloud-Developer exam dump and training guide direct download
Training Exams List