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Question: 1
The Member Services team wants to view the information of a members exact transactions and manual adjustments
on the Contact record.
What are the two recommendations that an IT Administrator should suggest?
A. Embed the Member Summary Embedded Dashboard on the Contact record
B. Embed the Member Service Manager Home Dashboard on the Contact record
C. Add the Transaction Journals related list to the Contact record
D. Add the View Member Profile component on the Contact record
Answer: A,D
Question: 2
What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A. Send Loyalty Promotion Segments to marketing Cloud
B. Automatically Add a New Individual Relationship
C. Activating and Publishing the Segment
D. Enable Connector Settings on all the Loyalty Objects
E. Enable Service Connector for Promotion Escalations.
Answer: A,C,D
Question: 3
Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company
wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
A. Contact, Account, and Opportunity
B. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
C. Voucher Definition, products, and Loyalty Member Tier
D. Contact Loyalty Program Member, and Loyalty Member Tier
Answer: D
Question: 4
Which two features below are supported in the reference integration between Loyalty and Commerce Cloud?
A. Loyalty membership merge
B. Loyalty member profile
C. Loyalty member enrollment
D. Resetting tier points
Answer: A,B,C
Question: 5
$13$10
Universal Container sells sports shoes through on eCommerce system. The Loyalty Program Members earn points in
real-time with every purchase made.
How can this be built into Salesforce?
A. get an app from the AppExchange to connect Salesforce and the external system.
B. Create customer web service with Order Object
C. Create an schedule process to call the external system.
D. Create with the external system to create Transaction Journals.
Answer: D
Question: 6
What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?
A. To enable the purchasing of products and take payment.
B. To create unified profile from multiple source of truth and build a golden record.
C. To be able to send personalized marketing emails in batches.
D. To offer promotions in real-time to customers.
Answer: D
Question: 7
What two fields are attributed to a Loyalty Program entity in the Salesforce Customer Data Platform?
A. Created Date
B. Last Modified Date
C. Current Member Count
D. Reporting Enabled (Boolean)
Answer: A,B
Question: 8
Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
A. Create custom objects in Loyalty
B. Create a Connected App in Platform
C. Create customer integration code
D. Create Data Processing jobs
Answer: B
Question: 9
A loyalty Program would like to set up a new process where a push notification or email will be sent to the client
immediately after a voucher is added to their member account within Salesforce Marketing Cloud.
$13$10
The notification message will require the first name and the membership number to personalize the message and, a
custom object named voucher issued with the necessary data attributes.
Which option for the entry event should be selected as the preferred implementation approach that can meet the
requirements with the least amount of development effort?
A)
B)
C)
D)
A. Option A
B. Option B
C. Option C
D. Option D
Answer: A
$13$10
Question: 10
A Customer Support Manager noticed that the customers support teams performance decreased since the company
rolled out the Loyalty Program. The customer Support Agents complain that finding information about the Loyalty
Program Member takes a lot of the time.
What is the standard solution to display the information regarding the Loyalty?
Program Member on the case detail page?
A. Create formula fields on Case Object
B. Create a Screen Flow
C. Embed Loyalty Member Profile Cards
D. Develop a custom component
Answer: C
Question: 11
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built
with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the
every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction
on the Loyalty Management app.
What does the Salesforce Administrator have to do?
A. Use standard Order Lookup on the Loyalty Ledger object
B. Create a custom text field in Transaction Journal object to save the order purchased by the client.
C. Use the standard Order Lookup of the Transaction Journal Object
D. Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member.
Answer: C
Question: 12
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
A. The reset period is defined at the Tier Group level; Loyalty Management will automatically process it every night to
ensure efficient point calculation
B. Use the out-of-the-box Reset Qualifying Points data processing engine and trigger its execution using, for
instance, a Schedule-Triggered Flow.
C. Create Schedule-Triggered Flow that to be executed every night This flow will scan the expired reset Period at the
Group Level and rese the points using the out-of-the-box Reset point flow action
D. Develop an Apex Time Trigger to scan all Member Currencies and reset Qualifying points every time a reset period
has expire
Answer: B
Question: 13
Universal container launched a Loyalty Program. The salesforce Administrator to.. to create a private portal for the
Loyalty Program.
$13$10
What is the last step the Salesforce Administrator must complete?
A. Associate the Loyalty Program with the site
B. Activate the Experience Cloud site
C. Add the relevant Experience Cloud components to the pages
D. Create the Experience Cloud site
Answer: B
Question: 14
A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the
requirements.
A total of two vouchers will be issued to the member.
The first voucher has a face value of $100, and the second voucher has a face value of $200.
Both vouchers must be used within three months after the first vouchers disbursement date.
The first voucher will be issued to the members over a period of a month.
Which voucher definition settings will fulfill the new vouchers requirements?
A. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value:
$300, Partial Redeemable: Checked
B. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300,
Partial Redeemable: Unchecked
C. Type: Fixed valued, Expiration Type: Period, Expiration Period: 90, expiration Period Unit Month, Face Value:
$300, Partial Redeemable: Checked
D. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value:
$300, Partial Redeemable: Unchecked
Answer: A
Question: 15
The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups-Status Tier Group
with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier)
Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on
March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
A. December 31, 2024
B. March 31 2024
C. December 31, 2023
$13$10
D. March 16, 2020.
Answer: B
$13$10

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Salesforce skills and certifications are in high demand in the information technology industry and you’ll be positioned to take your career to the next level with a few certifications under your belt. 

But what’s the best way to prepare for the exam? An online Salesforce certification course is an ideal place to start. Whether you’re new to Salesforce or need to brush up on your skills, we’ll go over several options for you to choose from that go beyond an exam guide.

The Best Salesforce Certification Courses

We explored over 100 Salesforce certification courses on the web and come up with our top picks. The featured courses are from LinkedIn Learning, PluralSight, Trailhead and Udemy. While this CRM platform is popular and these names are well-known, you should the platform that make the most sense for your needs.

Here’s a description of each course, who it’s for and the price point. We’ve also categorized the courses by skill level: beginners, intermediate students and advanced students.  

Salesforce Certification Courses for Beginners

These Salesforce Certification Courses are great for if you’re just learning the ropes.

1. The Complete Salesforce Classic Administrator by Udemy

  • Who it’s for: Beginners
  • Price: $19.99

Just $19.99 gets you a seat in this bestselling course from Udemy — it’ll teach you everything you need to know to pass the Salesforce Administrator Certification Exam.

When you enroll, you’ll have instant access to 10.5 hours of on-demand video, 17 articles, 2 downloadable resources and 1 practice test. The class begins with a lesson on how to create your own free account. You’ll also learn core concepts of the platform along with the mechanics of deploying the Lightning Experience in Salesforce.

The class is instructed by Mike Wheeler, Salesforce trainer, and Aaron Wheeler, Adobe certified expert. It’s designed for beginners and those who are a bit more experienced who want to take the Salesforce Administrator Exam. 

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

  • Who it’s for: Beginners
  • Price: Free 

It’s fun to prepare for your Salesforce Administrator Certification exam through Trailhead’s course. 

This 53-hour class begins with an overview of the exam so you’ll know what to expect when it’s time to test. It’s followed by an organization setup task in Salesforce. Once you’ve got the foundational work out of the way, you’ll jump right into the first Salesforce Platform Basics module. 

As the course progresses, you’ll be required to complete a series of assignments and projects to demonstrate your proficiency in the subject. The class wraps up with helpful study tools and a practice test. 

Enrollment is free, but you’ll need to sign up for a Trailhead account to get started. 

3. Formula Fundamentals in Salesforce by PluralSight 

  • Who it’s for: Beginners
  • Price: Included with a monthly subscription 

You might want to gain a better understanding of how Salesforce formulas work if you want to enhance your user experience. This 5-star course is worth exploring. The class is a little over 1.5 hours and includes 6 modules. 

Instructor and software developer Dan Appleman covers formulas, data, operators and functions. He also shares real-life examples and testing formulas that can significantly assist you when as you use the platform. 

The enrollment fee for Formula Fundamentals in Salesforce is included in the $29 PluralSight monthly subscription. You can also grab a seat for free by signing up for a 10-day trial. 

Have you mastered Salesforce mechanics? If not, these intermediate-level courses may be a good fit.

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

  • Who it’s for: Intermediate students
  • Price: Included with a monthly membership

Taught by Christopher Matthew Spencer, a Salesforce certified administrator, this course is best for those who are ready to start preparing for the qualification exam. 

The 1-hour class touches on the benefits of certification, what’s included in the exam and how to register. You’ll also learn which study materials are most useful and the tips you should implement to increase your odds of earning a passing score on the first attempt. 

It’s free to enroll with a $29.99 LinkedIn Learning monthly membership. But if you’re not yet a member, sign up for a free 1-month subscription to access the course for free.

5. Salesforce Platform App Builder Certification Course by Udemy

  • Who it’s for: Intermediate students 
  • Price: $19.99

Learn what it takes to pass the Salesforce Platform App Builder Certification Exam in this bestselling course from Udemy. You’ll also learn how to set up security and access permissions, configure a role hierarchy, build apps on the platform and a host of other useful skills. 

This class includes 19 hours of on-demand video, 11 articles and 6 downloadable resources to supplement your learning. Once you’ve reached the finish line, you’ll receive a Certificate of Completion. 

Enrollment is only $19.99 and it’s best to have a working knowledge of Salesforce before you sign up for the class.

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

  • Who it’s for: Intermediate students
  • Price: Free 

You’ll be able to review key concepts that appear on the Salesforce Platform App Builder exam. This class begins with a primer on Salesforce fundamentals and dives into more complex concepts related to app building. 

The material is delivered through interactive modules that include hands-on tasks and projects designed to enhance your experience. After the course, you can work through real-life simulations that apply to concepts featured in the certification exam. Expect to spend approximately 55 hours working through the course.

Make sure you know design, building and implementation of custom application basics before you enroll in the course. 

Advanced Salesforce Certification Courses

Do you have extensive knowledge of the platform or are you a Salesforce certified administrator? You may be interested in these advanced courses.

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

  • Who it’s for: Advanced students
  • Price: $19.99

Do you want to take your career to the next level as a Salesforce Certified Advanced Administrator? This course, the first of a 3-part series, will deliver you a sneak peek into what the process entails. You can proceed with the other 2 classes in Udemy if you enjoyed the first.

Test drive this 5-hour course for only $19.99. You can receive your money back within 30 days of enrollment if you’re not satisfied for any reason.

The Salesforce Administrator Certification Credential is a prerequisite for this course and you’ll also need it to sit for the exam. 

8. Salesforce Sales Cloud Consultant Certification by Udemy

  • Who it’s for: Advanced students
  • Price: $19.99

Are you interested in the Cloud Consultant Certification? If so, you might want to consider taking this class. This Udemy bestseller will equip you with the knowledge needed to pass the exam. Over 1,700 students have enrolled in this comprehensive course to date. 

You’ll be able to access a thorough discussion of the components of the exam. Instructor Mike Wheeler also covers implementation strategies, sales cloud solution design, marketing and leads, opportunity management, sales productivity and a host of other integral concepts. 

You can enroll for $19.99 and have instant access to 11 hours of on-demand video, 13 articles and 7 downloadable resources. 

9. Salesforce Service Cloud Consultant Certification Course by Udemy

  • Who it’s for: Advanced students 
  • Price: $19.99

This bestselling course will prepare you to pass the Salesforce Service Cloud Consultant Certification Exam. It includes 115 lectures condensed into 11 hours of video. You will also have access to 9 articles when you enroll. 

Instructors Mike and Aaron Wheeler offer 11 modules to deliver you access to essential industry knowledge. You’ll also earn the mechanics of implementation strategies, service cloud solution design, building custom service apps, knowledge management and interaction channels. 

Enrollment is $19.99 and you should have experience working in Salesforce before you register for this class. 

What Makes a Great Salesforce Certification Course?

Going beyond a practice exam, you need a certificate course that meets you where you are. The best Salesforce certification programs meet the following criteria

Taught by an Experienced Salesforce Trainer

Are you an IT employee? If so, you’re well aware that Salesforce is a sophisticated customer relationship management platform. Make sure you get an instructor who can break down terms, concepts and methodology. Look for a Salesforce trainer who’s well-versed in the platform and understands how to get you through the online certificate program. A Salesforce consultant may know the platform, but make sure they teach in a manner that speaks to you.

Interactive and Includes Resources 

You can’t expect to become skilled in Salesforce by memorizing a multi-page document. For this reason, the course should be interactive and include tasks or projects that allow you to apply the knowledge you’ve learned in the modules. It’s also a bonus if the instructor provides demonstrations for you to reference at a later date if needed. 

Most importantly, the course should include at least 1 practice exam to test your proficiency in the material. Otherwise, you won’t know whether you’re prepared to take the salesforce certification exam or if you need more time to study. 

Self-Paced

Some classes may force you to rush through the material to meet deadlines. As you explore sales Certification courses, confirm that you’re allowed to work at your own pace prior to the Salesforce exam. That way, you can take your time and deliver yourself the best chance at passing the applicable exam on the first attempt. 

Choose the Right Salesforce Certification Course

Enrolling in a reputable Salesforce certification course is the best way to set yourself up for success. You’ll take the guesswork out of trying to figure out what concepts to focus on and you’ll increase the odds of passing on the first try. 

New to Salesforce? Consider a free course to get acclimated with the platform. Once you’ve mastered the basics, move on to more complex material — enroll in intermediate and advanced courses. 

Confirm that the course is taught by a Salesforce trainer with a stellar track record. The course should also be self-paced so you have an ample amount of time to understand, retain and apply the information shared in the class. 

Frequently Asked Questions

A

Benzinga recommends The Complete Salesforce Classic Administrator and Prepare for Your Salesforce Administrator Credentials.

A

It takes 6 weeks to complete the certification, depending on your experience.

A

Depending on the industry in which you work and your role, you may or may not need Salesforce certification to obtain gainful employment. However, it is wise to receive as much training as you can to make yourself more marketable over the long-term.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html https://www.benzinga.com/money/best-salesforce-certification-courses
What is Salesforce and What Does It Do? No result found, try new keyword!Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. Salesforce is a cloud-based ... Wed, 03 Jan 2024 10:00:00 -0600 text/html https://www.thestreet.com/technology/what-is-salesforce-14796378 This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the exact three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
Building Skills: Deep Dive into Salesforce Admin and Developer Courses No result found, try new keyword!In the ever-evolving landscape of proactive technology, professionals often find themselves with a strong desire for significant growth. Salesforce administration is an area that presents an internal ... Mon, 11 Dec 2023 16:38:23 -0600 en-us text/html https://www.msn.com/ Top 10 Salesforce Competitors & Alternatives 2024

With so many companies out there, it can be tough to nail down the best Salesforce alternative for your business. To find the right one for you, consider your goals, budget and must-have features. Additionally, consider user reviews and review articles to get a fuller picture of what the CRM software is like. We also suggest asking friends or colleagues from other companies to see what they use for their business and if they recommend it.

Essential Features

You may have certain CRM features or integrations in mind that are necessary for your business to run smoothly. If so, be sure to write them out and reference them during your search. Consult your team and other relevant stakeholders to review the list and add to it, if applicable.

  • Automation tools: Your CRM software should be a central hub for finding leads, turning leads into customers, and relating with them to build customer retention. That means you need a CRM with automation features for lead management, contact management, sales forecasting, sales completion, project management, pipeline management and even email marketing.
  • Reporting and analytics: Your business requires a CRM that provides in-depth and easy-to-understand CRM analytics. The data and reports you’ll get will guide your teams to develop and maintain the marketing and customer relationship strategies they need to achieve better and faster results.
  • Integration capability: Ensure the CRM you’re considering enables integration with third-party apps. That’s because you’ll need CRM integration with customer data platforms, marketing software, VoIP services, email marketing software, scheduling tools such as Calendly and Doodle, and others to relate with your customers appropriately and from one place.
  • Mobile accessibility: You need a CRM that provides access to CRM features even when you’re away from your desktop. That means accessing essential customer data and insights, staying on top of relevant information and initiating or completing necessary customer relationship tasks—on your Android or iOS devices with easy navigation.
  • Customization options: Choose a CRM platform that allows you to customize the app to suit your business operations. You should be able to select dashboard elements, customize workflows, personalize communications and customize your package via multiple pricing plan options or add-on availability. Even better is a CRM that enables application programming interfaces (APIs) for enhanced CRM software configuration.
  • Robust data security: Ensure your chosen CRM can secure customer data. Security features to look out for are encryption, two-factor authentication and advanced user permissions.

Goals

Aligning with your team is the first step you should take when looking for a Salesforce alternative. Understand what they need or don’t need in a CRM and ask if there are any pain points with Salesforce in particular.

Measure these against your business’s priorities. Review past reports to identify gaps or areas of improvement, and make sure that a CRM can help you reach your goals. For example, if you find that your customer satisfaction score (CSAT) numbers were lower than expected, a CRM can help you streamline your customer support management to provide better service.

Pricing and Budget

CRM providers vary in price. Companies such as Freshsales CRM and monday.com offer free versions, but you’ll need to pay something per month or year to get their premium features or add as many users as required. Generally, CRM pricing ranges from a few dollars per user to hundreds per month. It all depends on your needs. However, consider factors such as a CRM’s per-user per-month rates and whether discounts are available for bulk subscriptions.

Also, check for the need for specific contracts, add-ons or integration capabilities. For instance, Microsoft Dynamics 365 enables software integration only when you pay for its add-on feature. So, consider each CRM’s pricing peculiarity and nail down your budget ahead of time to make your search easier.

Ease of Use and Support

You need a CRM that is easy to set up and navigate. So, choose one with user-friendly layouts that allow you to create tasks, import and export data and update information. Also, ensure the CRM supports its users via various channels, including phone, live chat and email. Other popular support channels to look out for are tickets, user forums and resources such as webinars, tutorials, live demos and a rich knowledge base of answers to FAQs, infographics and videos. A CRM software that is easy to use will help you enjoy CRM benefits, and a reliable support team will make sure you don’t miss out on those benefits due to glitches.

Wed, 27 Dec 2023 21:07:00 -0600 Mimi Polner en-US text/html https://www.forbes.com/advisor/business/software/salesforce-competitors/
Salesforce Services Market Set to Surge with a 14.4% CAGR, Aiming for a Whopping US$ 33.5 Billion by 2029

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

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Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

  • Planning
    • Advisory Services
    • Change Management
  • Implementation
    • Integrated Services
    • Custom Application Development
    • Application Modernisation and Data Migration
    • Testing Services
  • Manage
    • Monitoring
    • Upgrade
    • Governance
    • Helpdesk
    • Training
    • BPO

By Application:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • App Cloud
  • Commerce Cloud
  • Analytics

By Vertical:

  • Salesforce Services in BFSI
  • Salesforce Services in Healthcare and Life Sciences
  • Salesforce Services in Media and Telecom
  • Salesforce Services in Retail and CPG
  • Salesforce Services in Government
  • Salesforce Services in Manufacturing
  • Salesforce Services in High Technology
  • Salesforce Services in Energy & Utilities

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

About Future Market Insights (FMI):

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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Sun, 31 Dec 2023 20:05:00 -0600 en-US text/html https://www.fmiblog.com/2024/01/01/salesforce-services-market-set-to-surge-with-a-14-4-cagr-aiming-for-a-whopping-us-33-5-billion-by-2029/
Salesforce Inc (CRM): A Technical Analysis

Salesforce Inc (NYSE: CRM) has a higher price-to-earnings ratio of 97.22x compared to its average ratio. compared to its average ratio and a 36-month beta value of 1.28. Analysts have mixed views on the stock, with 30 analysts rating it as a “buy,” 3 as “overweight,” 14 as “hold,” and 0 as “sell.”

The average price point forecasted by analysts for Salesforce Inc (CRM) is $277.46, which is $21.02 above the current market price. The public float for CRM is 936.67M, and currently, short sellers hold a 1.01% ratio of that float. The average trading volume of CRM on January 03, 2024 was 5.21M shares.

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CRM) stock’s latest price update

Salesforce Inc (NYSE: CRM) has experienced a decline in its stock price by -2.66 compared to its previous closing price of 263.14. However, the company has seen a fall of -3.83% in its stock price over the last five trading days. CNBC Television reported 2024-01-02 that ‘Mad Money’ host Jim Cramer looks back at the top stocks in the Dow for 2023, what’s behind their success and how they are positioned for 2024.

CRM’s Market Performance

Salesforce Inc (CRM) has seen a -3.83% fall in stock performance for the week, with a 1.68% gain in the past month and a 25.73% surge in the past quarter. The volatility ratio for the week is 1.15%, and the volatility levels for the past 30 days are at 1.82% for CRM. The simple moving average for the last 20 days is -1.08% for CRM’s stock, with a simple moving average of 19.65% for the last 200 days.

Analysts’ Opinion of CRM

Many brokerage firms have already submitted their reports for CRM stocks, with Morgan Stanley repeating the rating for CRM by listing it as a “Overweight.” The predicted price for CRM in the upcoming period, according to Morgan Stanley is $350 based on the research report published on December 21, 2023 of the previous year 2023.

CRM Trading at 10.51% from the 50-Day Moving Average

After a stumble in the market that brought CRM to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -4.56% of loss for the given period.

Volatility was left at 1.82%, however, over the last 30 days, the volatility rate increased by 1.15%, as shares sank -1.49% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +22.95% upper at present.

During the last 5 trading sessions, CRM fell by -3.83%, which changed the moving average for the period of 200-days by +36.75% in comparison to the 20-day moving average, which settled at $258.74. In addition, Salesforce Inc saw -2.66% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at CRM starting from Benioff Marc, who sale 265,000 shares at the price of $263.55 back on Dec 29. After this action, Benioff Marc now owns 13,941,166 shares of Salesforce Inc, valued at $69,840,201 using the latest closing price.

Weaver Amy E, the President and CFO of Salesforce Inc, sale 12,249 shares at $264.94 during a trade that took place back on Dec 29, which means that Weaver Amy E is holding 37,979 shares at $3,245,213 based on the most exact closing price.

Stock Fundamentals for CRM

Current profitability levels for the company are sitting at:

  • +5.93 for the present operating margin
  • +65.09 for the gross margin

The net margin for Salesforce Inc stands at +0.66. The total capital return value is set at 2.55, while invested capital returns managed to touch 0.29. Equity return is now at value 4.41, with 2.83 for asset returns.

Based on Salesforce Inc (CRM), the company’s capital structure generated 25.50 points at debt to equity in total, while total debt to capital is 20.32. Total debt to assets is 14.50, with long-term debt to equity ratio resting at 22.02. Finally, the long-term debt to capital ratio is 17.55.

When we switch over and look at the enterprise to sales, we see a ratio of 7.57, with the company’s debt to enterprise value settled at 0.09. The receivables turnover for the company is 2.89 and the total asset turnover is 0.31. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.95.

Conclusion

To put it simply, Salesforce Inc (CRM) has had a mixed performance in exact times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others as a “hold”. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.

Tue, 02 Jan 2024 22:51:00 -0600 en-US text/html https://newsheater.com/2024/01/03/salesforce-inc-crm-a-technical-analysis/
Salesforce: Developers YouTube Trust Campaign

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

Campaign details

Agency: JellyfishClient: SalesforceCampaign Name: Salesforce Developers YouTube Trust Campaign

Salesforce Developer Relations needed to deepen connections and become a trusted resource, serving expert content when users sought solutions to overcome coding challenges.

Strategy

Salesforce needs developers to build on its platform, creating scalable, flexible and efficient solutions for organisations.

It also knew their opinions were critical to the C-suite for making purchasing decisions. Become a trusted resource, providing developers with inspirational content to ensure they stayed up to speed with three releases per year - enabling them to extend and develop the platform...

Tue, 29 Mar 2022 21:19:00 -0500 en-GB text/html https://www.warc.com/content/paywall/article/dmauk/salesforce-developers-youtube-trust-campaign/en-gb/142504
Can Technology Simplify Federal Education Aid?

In 1965, when the government first introduced a federal financial aid program for post-secondary education, the majority of learners in the U.S. were white. Black citizens were effectively barred from attending universities, via systemic discrimination and state-sanctioned violence, unless those schools were built and led by Black scholars. And while students who attended Historically Black Colleges and Universities (HBCUs) were legally allowed to apply for financial assistance prior to 1965, they often faced strong resistance from both state and federal officials. At the time, Black people had a better chance of being drafted for war than receiving federal aid.

Some positive changes have been made to the federal aid program over the years—including the Middle Income Student Assistance Act of 1978 and the addition of PLUS Loans in the early 1990s, which made it possible for parents to take out loans on their children’s behalf—but the need for simplified, equitable access to financial aid for learners with nontraditional backgrounds remains abundantly clear.

One of the more promising innovations to enter this space is a technological solution: a chatbot designed specifically with vulnerable students in mind and with a goal of demystifying and democratizing the FAFSA process. The brainchild of Salesforce.org, Impact Labs—a community-rooted collective to collaborate on technology solutions that can potentially assist in addressing the most urgent social inequities—has been developing the chatbot app for the past nine months, and it is being masterminded by experts in education policy, technology, and design. A lack of urgency regarding FAFSA accessibility, and the limits of existing programs to properly assist “nontraditional learners,” was the driving force behind its development.

The app developers cite a heightened conversation design as critical to the chatbot’s promise. Leveraging a type of communication that replicates and predicts human conversation via artificial intelligence, the chatbot can help simplify terminology that may be confusing, like the difference between a bursary and a loan, or the definition of a promissory note. Giving applicants a clear understanding of key FAFSA terms helps ensure that they don’t miss application deadlines, and students can receive much-needed financial assistance at a faster rate.

“For us, today’s students are not your 18- to 21-year-old whose parents pay their way and they finish on time,” says Dominique Raymond, an Impact Lab expert and strategy director at Lumina Foundation. “They’ve got kids, they’ve got jobs. And so the chatbot questions really focused on who are actually today’s students.”

The project experts consulted students throughout the development process, and lived experiences played a fundamental role in informing the way in which the chatbot will function. To account for the diversity in learners’ school-life balance, the questions inputted were more reflective of students’ realities:

”How far do you live from campus?”

“Are you working?”

“Do you need childcare?”

Paired with the real-world prompts, the bot is also designed to be especially helpful for learners whose parents don’t speak English as a first language.

“In sociolinguistics, they are called ‘language brokers,’” Greg Bennett, a sociolinguist and the director of conversation design at Salesforce, says of this feature. “How could we make the content that shows up in that chatbot accessible and easier to translate and easier to communicate from party to party?”

Fri, 29 Oct 2021 01:41:00 -0500 en text/html https://www.theatlantic.com/sponsored/salesforceorg-2021/can-technology-simplify-federal-education-aid/3696/
10 Unbelievable Ways ChatGPT Shook Up The World In 2023 No result found, try new keyword!ChatGPT kicked off an AI revolution that has been felt around the world. Here are the biggest ways that ChatGPT impacted everyday life in 2023. Thu, 28 Dec 2023 12:39:16 -0600 en-us text/html https://www.msn.com/




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