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Salesforce-Consumer-Goods-Cloud Salesforce Certified Consumer Goods Cloud Accredited Professional

Exam Specification: Salesforce Certified Consumer Goods Cloud Accredited Professional

Exam Name: Salesforce Certified Consumer Goods Cloud Accredited Professional
Exam Code: Not specified
Exam Duration: Not specified
Passing Score: Not specified
Exam Format: Multiple-choice, multiple-answer

Course Outline:

1. Introduction to Consumer Goods Cloud
- Understanding the role of the Consumer Goods Cloud Accredited Professional
- Overview of the Consumer Goods Cloud solution and its capabilities
- Exploring the unique requirements and challenges in the consumer goods industry

2. Consumer Goods Cloud Implementation and Configuration
- Understanding the implementation process of Consumer Goods Cloud
- Configuring Consumer Goods Cloud objects, fields, and relationships
- Setting up data models to support consumer goods management

3. Account and Contact Management
- Configuring account and contact management processes
- Setting up customer hierarchies and relationships
- Implementing account segmentation and targeting strategies

4. Order and Inventory Management
- Designing order management processes and workflows
- Managing product catalog and pricing information
- Implementing inventory tracking and fulfillment processes

5. Retail Execution and Visit Planning
- Configuring retail execution processes for field sales teams
- Setting up visit planning and route optimization
- Enabling real-time collaboration and communication with retail partners

6. Trade Promotion Management
- Implementing trade promotion planning and budgeting processes
- Configuring trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

7. Analytics and Reporting
- Designing and creating custom reports and dashboards
- Analyzing sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

8. Integration and Data Management
- Integrating Consumer Goods Cloud with other systems and data sources
- Managing data migration and data integration processes
- Ensuring data security and privacy compliance

Exam Objectives:

1. Understand the role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional.
2. Configure and customize Consumer Goods Cloud to meet specific consumer goods industry requirements.
3. Manage account and contact information effectively.
4. Implement order and inventory management processes.
5. Set up and manage retail execution and visit planning processes.
6. Manage trade promotion planning and execution.
7. Design and create reports and analytics to track sales and performance.
8. Integrate Consumer Goods Cloud with external systems and manage data migration.

Exam Syllabus:

Section 1: Introduction to Consumer Goods Cloud (10%)
- Role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional
- Overview of Consumer Goods Cloud and its capabilities
- Understanding the unique requirements and challenges in the consumer goods industry

Section 2: Consumer Goods Cloud Implementation and Configuration (15%)
- Implementation process for Consumer Goods Cloud
- Configuration of Consumer Goods Cloud objects, fields, and relationships
- Data modeling for consumer goods management

Section 3: Account and Contact Management (15%)
- Configuration of account and contact management processes
- Customer hierarchies and relationship management
- Account segmentation and targeting strategies

Section 4: Order and Inventory Management (15%)
- Designing order management processes and workflows
- Product catalog and pricing management
- Inventory tracking and fulfillment processes

Section 5: Retail Execution and Visit Planning (15%)
- Configuration of retail execution processes for field sales teams
- Visit planning and route optimization
- Real-time collaboration and communication with retail partners

Section 6: Trade Promotion Management (15%)
- Trade promotion planning and budgeting processes
- Configuration of trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

Section 7: Analytics and Reporting (10%)
- Designing and creating custom reports and dashboards
- Analysis of

sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

Section 8: Integration and Data Management (15%)
- Integration of Consumer Goods Cloud with other systems and data sources
- Data migration and data integration processes
- Data security and privacy compliance
Salesforce Certified Consumer Goods Cloud Accredited Professional
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Salesforce Certified Consumer Goods Cloud Accredited
Question: 42
Anything referenced from the Retail Store object that is outside of that object, for example the parent account or the
Location (both standard salesforce objects) are considered to be Foreign Key References, true or false?
Answer: B
Question: 43
What are Shapes in Layers?
A. They define specific layers based on geographical locations of business significance, like adding the midCwestern
states together in a single territory in a layer.
B. Shapes define which standard or custom sf objects can be plotted in a SF Map.
C. It is a custom object in Maps that regulates how data is presented in SF Maps and cna gather information from up to
6 objects
D. They are filtered representations of the plotted records that Maps can present in a Map.
Answer: A
Question: 44
Can the Assortment of products be related at higher levels than a single Retail Store? For example to Retail Location
Groups or even the Account?
A. No
B. Yes
Answer: B
Question: 45
What object can be used in CG cloud to sort products in categories?
A. The Product Category object
B. The Product2 object
Answer: A
Question: 46
Is every Order Product (junction object between Order and Product2) related to a Price Book via a price book entry
that determines their price?
A. Yes
B. No
Answer: A
Yes, it is not inherited from the Product2s pricebook entries. Each Order Product has a price book entry to a given
Pricebook, (this can be automatize to say, inherit the PB from the one used in the Account).
Question: 47
What can be used to limit the amount of records that are plotted in a Layer in Salesforce Maps?
A. SOQL queries
B. Filters
C. Other Base Objects
Answer: B
Filters, like in Reports, only the records that satisfy those filters and are stored in Base Objects will be displayed on
that layer.
Question: 48
Can the SF Maps style be customized?
A. Yes
B. No
Answer: A
Yes, in the Display Options section of the Marker Layer creation process, different Marker styles can be selected.
Question: 49
Name the 6 standard predefined assessment task definition types.
A. Inventory check Promotion check InCstore survey Planogram Check Order Creation Other
B. Inventory check Promotion check InCstore survey Planogram Check Order Creation KPI review
C. Inventory check Order review InCstore survey Planogram Check Order Creation Other
D. Inventory check Promotion check InCstore survey Realogram Log Order Creation Other
Answer: A
Question: 50
What does the Check in/ out feature allow users to do?
A. Allows Field Service Reps to check into meetings online beforehand
B. To create tasks directly from the Maps mobile interface.
Answer: B
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how much does salesforce cost for small business?

Why is Salesforce expensive?

As part of the Salesforce subscription, a limited amount of storage is provided. There are complex limitations on storage, and many organizations will need to increase their storage, which will result in higher costs.

How many small businesses use Salesforce?

Small businesses will be convinced to throw out their spreadsheets and switch to a platform relied on by 83 percent of Fortune 500 companies by using Salesforce Essentials. The small business community shouldn't be disadvantaged any longer.

Can small companies afford Salesforce?

Salesforce Essentials is a low-cost option. Salesforce Essentials CRM is available for $25 per user/month for businesses with five or fewer employees. The cost of moving more employees over to SF CRM is $75/user/month, a price that many small businesses are willing to pay.

Can small businesses use Salesforce?

Small businesses make up a large portion of Salesforce's customer base. Salesforce started out as a small business that catered to the needs of other businesses. Some of the world's most recognizable brands rely on Salesforce, but many of its clients are small businesses and startups.

How much do companies spend on Salesforce?

ProfessionalSalesforce Sales CloudSalesforce Service CloudSalesforce Marketing Cloud$25 per user, per mo$25 per user, per mo$400 per mo$75 per user, per mo$75 per user, per mo$1,250 per mo$150 per user, per mo$150 per user, per mo$3,750 per mo

Is Salesforce affordable for small business?

For many small businesses, the Salesforce small business edition is a cost-effective solution. Annual plans cost $25 per month per user, with month-to-month plans costing a little more. It enables smaller businesses to function in the same way as larger corporations without incurring the costs of an enterprise-level solution.

What is the cheapest Salesforce license?

Can you tell me where I can get a cheap t Salesforce license? Salesforce's Sales Cloud and Service Cloud each cost $25 per user per month, making them the cheapest Salesforce licenses.

Is there a free version of Salesforce?

The CRM software provided by Salesforce does not have a free version, so it has three pricing plans users must choose from.

What percentage of companies use Salesforce?

The Salesforce platform is used by over 150,000 companies. The revenue from Salesforce was 21. In the fiscal year 2021, the budget will be $25 billion. Salesforce is ranked number 19 in the world. a market share of CRM of 8 of the CRM market of 8 of the%

What top companies use Salesforce?

  • Spotify.
  • Web services offered by Amazon.
  • It is nationalized by the USA bank.
  • Toyota.
  • Macy's.
  • T-Mobile.
  • Aldo.
  • I read The New York Post daily.
  • Who are Salesforce biggest clients?

    Walmart Inc. is among the companies that use Salesforce CRM for Customer Relationship Management. With 2200000 employees and $559 million in revenue, is a retail company based in the United States. UnitedHealth Group Incorporated, a healthcare company based in the United States with 330000 employees and $255 billion in revenue, has a market capitalization of $15 billion. 64 .

    What company did Salesforce buy?

    In August 2019, Salesforce completed the acquisition of Tableau Software, bringing together the #1 CRM in the world with the #1 analytics platform in the world.

    Is Salesforce expensive?

    Salesforce isn't overly expensive when compared to other top CRM providers, but it's also not dirt cheap. Salesforce is about average for the industry, with prices ranging from $25 per user per month to $300 per user per month, depending on the plan.

    Why Salesforce is bad?

    The Bad. It is expensive to use Salesforce as a comparison to other products, and small businesses will experience this the most. Too much for small teams and businesses: Smaller teams and businesses that don't require all of Salesforce's features may find the software to be overwhelming or too large to fully utilize.

    Is Salesforce actually good?

    The Salesforce CRM software finishes as our No. 1 pick for our Best CRM Software of 2021 list. CRM is a well known product on the market, so it makes sense that many customers, particularly those in large businesses, are attracted to it. It's best for companies that are willing to put in the effort and spend the money to get the most out of their CRM software.

    Can small businesses use Salesforce?

    For small businesses, Salesforce is an excellent platform for managing existing customers. With the tools provided by Salesforce, finding new customers is easy. Salesforce makes it easy for marketers to manage online and social media marketing. In addition to managing sales, Salesforce also aids small businesses with customer support.

    What size companies use Salesforce?

    The sales force. Companies with 10-50 employees and a revenue of $1 million to $10 million are the most common users of com CRM.

    Do a lot of companies use Salesforce?

    According to reports, Salesforce's software was used by 150,000 companies as of 2017, including Amazon (AMZN) - Get Amazon. com, Inc. Automatic Data Processing, Inc. Report: Adidas (ADDYY) , ADP (ADP) - Get The Latest News. The American Express Company Report - Get all the details for American Express (AXP).

    How much is Salesforce per month for a small business?

    Salesforce Essentials lets you grow revenue, engage leads, and provide outstanding service - all from one platform - for just $25 per month*.

    How much does Salesforce cost for a business?

    Name Price
    Sales Essentials Edition $25/user/month*
    Professional Edition $75/user/month*
    Enterprise Edition $150/user/month*
    Unlimited Edition $300/user/month*

    How much do companies pay for Salesforce?

    Salesforce Sales Cloud Salesforce Service Cloud Salesforce Marketing Cloud
    $25 per user, per mo $25 per user, per mo $400 per mo
    $75 per user, per mo $75 per user, per mo $1,250 per mo
    $150 per user, per mo $150 per user, per mo $3,750 per mo

    How many small businesses use Salesforce?

    Over 150,000 Salesforce customers thrive on our secure, scalable cloud platform, ranging from small businesses to FORTUNE 500** companies.

    How many organizations use Salesforce?

    Its cloud-based solutions are used by more than 150,000 organizations worldwide.

    Is Salesforce for large companies?

    Salesforce is a secure, scalable cloud platform used by 150,000 companies ranging from small corporations to FORTUNE 500** entities. We're the leading enterprise software company when it comes to managing customer relationships, because we do this well.

Tue, 09 Nov 2021 18:55:00 -0600 en-US text/html
Salesforce Channel Chief Tyler Prince Has 11 Tips For Channel Partners

‘Without our partners pushing us, without our partners contributing to us, without our partners building services and software around what we do, I’m not sure we’d be in the position we’re in,” Tyler Prince tells CRN in an interview. ‘And we welcome and appreciate that.’

The way Salesforce’s vice president of alliances and channels sees it, the global COVID-19 pandemic has not only been a time to prove his company’s technology for remote work and the safe return to offices. It’s also been a time to prove the strength of Salesforce’s channel partner relationships.

“Without our partners pushing us, without our partners contributing to us, without our partners building services and software around what we do, I’m not sure we’d be in the position we’re in,” Tyler Prince told CRN in an interview. “And we welcome and appreciate that.”

The San Francisco-based vendor likes to say that 90 percent of deal wins include Salesforce partners, and the vendor has seen impressive growth despite global uncertainty. For its fourth quarter, the company reported its revenue rose to more than $5.8 billion, up 20 percent year over year. For the 2021 fiscal year — which ended Jan. 31 — revenue was $21.25 billion, up 24 percent year over year. Salesforce predicts fiscal 2022 revenue of $25.75 billion, 21 percent projected growth year over year.

Some Salesforce channel partners have reported growth alongside the vendor. Kai Yu Hsiung, chief growth officer at New York-based Silverline, told CRN he sees increased momentum around Salesforce Industries, formerly Vlocity, plus the Marketing and Experience clouds.

“Our early investment in these areas of focus by Salesforce will allow us to sustain our growth projections in the quarters ahead,” Hsiung said. “We are seeing considerable momentum around Customer 360 and looking to build capacity to meet that demand.”

Hsiung applauded several latest moves by Salesforce to give channel partners a leg up. One move last year was to drop program tiering to describe partners outside of the company — with tiers including Base, Crest, Ridge and Summit. The renewed focus on capabilities and specializations gives partners like Silverline the chance to show differentiators in a more meaningful way through Salesforce cloud marketplace AppExchange, Hsiung said.

“We are also excited about the increased support and offerings from the Partner Marketing Center,” he said.

Salesforce’s “Better Together” initiative to collaborate with partners on complex digital transformation jobs is also a positive, as is the latest hiring of Eric Berridge as an executive vice president to help partners and customers get the most out of the Salesforce platform. Berridge, co-founder of IBM-acquired Bluewolf, started his Salesforce job in December, according to his LinkedIn.

Hsiung said he’d like to see more investment from Salesforce in creating a larger pool of potential job candidates. “There is limited supply in the ecosystem and the growth in capacity is far exceeded by demand,” he said. “The only viable strategy continues to be poaching from our competitors while at the same time seeing our competitors poach from us. This is not a sustainable framework for growth and we look forward to innovative solutions from Salesforce.”

Prince tackled some of these changes in his CRN interview. Here’s what you need to know.

How can channel partners take advantage of Salesforce’s growth?

I would say it largely falls into two categories. One is to take advantage of the growth opportunity. We’re growing as a company. We’re excited about the trajectory that we’re on. We’re very fortunate to be in a position where we’re creating incredible opportunities for consulting partners, digital agencies, our ISVs (independent software vendors) and our resellers. Prepare for that growth, invest in training.

The other element of that is this journey to help our customers be successful. When our customers are successful, they will do more with our software solutions and with our partners. As they get value out of their investments in Salesforce, they’ll continue to do more. And that’s been consistent in our 21-year history.

That’s not only good for our business, but it’s also good for partners as well.

How is Salesforce growing the partner ecosystem?

We’re always looking to bring incredible new solutions and software companies and consulting partners, digital agencies into the ecosystem. We think there is that much opportunity available.

I’ll give you one example where we recognize the opportunity to help the ecosystem generally grow, and it’s something called the Talent Alliance.

We have an opportunity, maybe even an obligation to invite and include more professionals into the Salesforce ecosystem. All of our partners are hiring aggressively and they’re looking for talent.

We need to figure out ways to train more people and invite more people into the ecosystem that haven’t been here before. We need to grow the number of professionals in our ecosystem.

I recognize we can grow the ecosystem with an eye toward diversity and inclusion. So we created this thing called Talent Alliance where we want to marry up all these incredible partners in our ecosystem that are hiring aggressively with net new talent and welcome them into the ecosystem.

I’ve heard it quoted a number of places that the talent is equally distributed but the access to opportunity is not. So this is a way of bridging that gap.

We originally had a goal of onboarding 250 companies to the Talent Alliance. We actually got 480 companies to take the pledge.

That really required them to hire with inclusion principles in your hiring process. At big companies, that’s pretty natural, they’ve invested in making sure that they have the right hiring principles. Smaller companies maybe haven’t had the time or the opportunity to do that. So we offer up the way that we’ve done it, and we ask them to follow some principles of their own or leverage ours.

No. 2 is, we ask for a commitment that they will hire at least 20 percent of their net new staff into their firms that are new to our ecosystem — they’ve never been part of the Salesforce ecosystem before. That’s a way we can get new talent into the ecosystem.

And the third is we’ve started to work with some workforce development groups and highlight those among the partners. We actually structured it where these partners will certain interviews for people that have come out of a couple of these workforce development programs. Salesforce military is a perfect example. Because of the confidence we have in our partners, the amount of people they’re going to hire, we will certain with our partners that every person that comes through the Salesforce Military program builds their capabilities, earns some of their credentials and certifications. Every one of them will get a guaranteed interview from at least one of our partners. You multiply that by 480 firms, you multiply that by dozens of workforce development programs.

We really just got it to go toward the end of last year. I think we’ve already placed 2,000 professionals that maybe hadn’t even heard of Salesforce before, who certainly weren’t part of the ecosystem.

Why are more people in the ecosystem important?

It really is to satisfy the growth and the demand in the marketplace. Imagine if you weren’t adding new professionals, new Salesforce talent into consulting firms or into software companies. Essentially, those resources are probably going to move from firm to firm with the same skills. We’re going to break that. We are going to double the company in the next four years, which means we’re going to need to double the number of consultants in the marketplace. I expect the number of ISV solutions to double or triple in that time as well.

You can’t do that from simply who the current group of professionals are today. You have to get creative in coming up with new ways to introduce new talent.

The other reason I’ve had a tremendous amount of confidence to lean in is because we’ve got this amazing learning platform already in place called Trailhead.

Think about the journey when you find someone that wants to get a new job and wants to redefine what their skill sets are. One way to start is through Trailhead. It’s a fun way to learn about our technology, learn about how to implement our technology, learn how to build on it, be a developer, be a consultant. And that becomes your journey into the ecosystem. If we didn’t have that, this might be tougher.

Are there still opportunities for Salesforce partners to grow in the midmarket?

Customers, particularly as they’re on this digital transformation journey, oftentimes need help. Certainly from Salesforce — but beyond. That help might come in the form of a digital agency that’s helping them reimagine their digital marketing approach. It may come in the form of consultants who help in deployment of maybe Service Cloud, or it may come in the form of them looking to third party ISVs.

We feel that Salesforce and other SaaS providers have democratized software for all sizes of customers because what the biggest customer in the world of Salesforce deploys around sales, service, marketing, whatever, it is the exact same functionality that the smaller customer can get as well. Similarly, we’re trying to democratize the way we engage and support our partners as well. We actually have a version of Trailhead called Partner Learning Camp. It is not Trailhead, but it is a highly curated set of assets that help consulting firms build their capabilities. That’s accessible to our biggest partners all the way through to our smallest partners. There are over 600 courses in Partner Learning Camp. We’ll add another 200 this year. And again, it doesn’t matter what size partner you are, you have access to the content to build your capabilities. And then similarly my team is working to help introduce and engage and support them at opportunities of all sides, whether it’s in our enterprise space or whether it’s in our small- and medium-sized business space.

How important is certification in growing the channel partner ecosystem?

It’s a very important part of management of our partner ecosystem because it is important to not only leverage something like Trailhead or Partner Learning Camp to begin their learning journey. We also need a way of capturing the knowledge.

We have what I would consider a fairly robust way of credentialing. We do this in connection with our Trailhead group because customers, they may earn certifications as well. It’s so that’s an important way in which we measure the ecosystem. And it’s important for our customers to have confidence that the consultants that are part of their projects have gone through some sort of rigorous training and demonstrated their capabilities.

Do you think your channel partners are better off specializing or mastering as many products and services as they can?

It is a fair question when you think about how to architect. You kind of need both. But in zero cases can a customer be successful if they also don’t bring some architectural capabilities on ’How does that integrate to other legacy systems?’

It’s perfectly fine to specialize in a very unique, specific Salesforce product. But then there also needs to be other capabilities. Most deployments also come with a promise of better data and insights. I think the answer is it really depends on the strategy of the firm or the partner themselves. They may differentiate themselves on being a world’s foremost expert in one of our products or one of our clouds. There may be others that come in and represent themselves as digital transformation experts, at which point you need to know a variety of products, need to understand integration and understand data and security.

Do you see a lot of Salesforce channel partners adopting multiple expertise?

Years ago, a consulting firm would simply show up and bill consultants.

We are seeing partners that are traditional consulting partners that are innovating on our platform and making that innovation available to customers. And software companies, increasingly, regardless of the size of software companies, not only are building their applications on our platform and integrating to our Salesforce set of functionality, but they also need to show up with their expertise as well. I think there is a bit of a convergence. And in a blending of the types of partners in the value they bring the customers around expertise, technical capabilities and solution orientation.

What do channel partners need to know about where Salesforce is investing its time and money?

That’s what my team and I do every day — help partners understand how to take advantage of this opportunity and make our customers successful together. One way that I think partners can be wildly successful is to build an industry orientation. Many of them already have it. But when you think about the innovation that’s come from Salesforce, in the amount of product that we built, and acquired, and the amount of industry specific functionality, showing up and understanding that the specific needs of a customer in their industry is key, and being able to deliver value based on Salesforce to that customer is going to be key.

So my first question typically is, ’Help me understand your industry orientation. Where are you focused? What are your priority industries?’ And then from that we can start to really help them hone in on what their skills are.

The No. 2 opportunity is probably around, tell me where you started, because we have a large number of Salesforce partners that have been with us for many years. In those cases what I do is help them understand the evolution that we’ve gone through in terms of other acquisitions. In addition to Salesforce, how much more value can you deliver to your customers. If you consider what MuleSoft integration means to your Salesforce deployments or Tableau. Imagine getting these rich, incredible insights out of your deployment. It may be historically that you had to custom build, you went to a third party, you did a take off of those technologies. Imagine the power now of Tableau being part of that. And then, while we can’t really can’t go into any details, I suspect they’ll be similar opportunities that relate to Slack.

What’s your pitch for companies that are interested in becoming a Salesforce channel partner?

Look at the growth trajectory. We expect to double the company over the next four years. And imagine the match and the opportunity that is going to spit out. It’s quite remarkable. And then if there were still a question, I would say look at our track record of growth that we’ve delivered on and the opportunity we’ve created for our ecosystem as well.

This opportunity is available for partners of all types, ISVs, consulting partners, digital agencies of all sizes in virtually every corner of the world as well. You simply just need to follow the success that we’ve enjoyed.

How has AppExchange helped partners?

AppExchange is the destination for solutions from our ecosystem. Whether those are our consulting partners or whether it’s software partners. That’s been a big, big, big benefit to our customers and a benefit to our partners as we see increased traffic of our customers to the AppExchange. We are clearly seeing more uptake and click through and opportunities arise for our partners, both consulting partners and software partners as well. I think that’s a differentiator because we can point customers. We may not always know exactly what third-party solutions or services advice our customers are looking for. Which means we have this always on.

It allows these partners to market themselves within it. Partners have started reinventing their listings in there and then link into their own digital domain as well. We’ve been thrilled with the growth there.

Has your partner ecosystem been an asset during the pandemic?

What’s also been critical to our company’s success is the amount of innovation coming out of our ecosystem. Without our partners pushing us, without our partners contributing to us, without our partners building services and software around what we do, I’m not sure we’d be in the position we’re in. And we welcome and appreciate that.

The thing that we’ve all been dealing with over the last 14 months, it’s around, ‘How do we leverage technology for good, to really help people power through the pandemic?’

Get back to work safely, open up offices in a way that’s appropriate and healthy. That has evolved into things like contact tracing with lots of government entities. It also then evolved into what we launched as a Vaccine Cloud — there’s over 150 government health agencies that are using the Salesforce platform to manage the vaccine supply, scheduling patient or citizen engagement. Analytics around it as well. And by the way, every single one of those had a partner involved. We work with third parties to help in some of the other ancillary products around it.

Tue, 04 May 2021 04:00:00 -0500 text/html
Dreamforce 2019: Salesforce Outlines Initiatives To Ignite Ecosystem Growth

Co-founder and CTO Parker Harris wanted to shun consultants 20 years ago. Now he tells them they are essential to Salesforce's growth strategy and delivering successful customer engagements


Soon after founding Salesforce, CTO Parker Harris forcefully argued to CEO Marc Benioff that the new company should avoid building a channel.

"Marc, whatever you do, we do not want consultants," Harris said he told his co-founder twenty years ago.

Harris wanted the innovative cloud-based CRM to be a no-code platform, and systems integrators and consultants would ruin that vision, "because people are going to write code."

Thankfully, Benioff rejected his bad advice, Salesforce's CTO told thousands of ecosystem partners attending a keynote Tuesday at the Dreamforce conference in San Francisco.

[Related: Salesforce Dreamforce Keynote: AI, Integration, Alicia Keys And Protestors]

"We need you," Harris told those consultants he once hoped to shun.

Harris now sees partners who "speak the language of the customer" as vital to the company's strategy of extending into industry verticals. And Salesforce especially needs SIs as it leverages its MuleSoft platform to bring in data from Oracle and SAP ERPs, enabling implementation of a "single source of truth" concept presented through the Customer Truth 360 tooling unveiled earlier that day.

As the CRM leader chases Benioff's ambitious goal to double the business over the next few years, recruiting new partners, enabling existing ones to scale, and encouraging startups to form is a larger priority than ever before. The company has previously said it's aiming to build a channel of 250,000 services partners.

To that end, Salesforce channel leaders outlined specific initiatives Tuesday around enhanced advisory services, a new Architect Certification Program, expanded partner learning, and new resources to help customers identify implementation partners best-suited to their aims.

Tyler Prince, Salesforce's executive vice president of industries, innovation and partners, told representatives of the consultancies, digital agencies and ISVs attending the partner keynote that Salesforce is focused on helping them meet the increasing demands of customers in an era of rapid disruption.

"Salesforce is a different kind of company. I hope we're a different kind of partner to you as well," Prince said.

The opportunity for Salesforce's channel is massive, Prince noted, citing an IDC report that predicts by 2024 the Salesforce ecosystem will generate six times more revenue than Salesforce itself.

"Most of that is represented by solutions and services you provide," Prince told partners.

Kai Hsiung, chief growth officer at Silverline, was one of those in attendance, as he's been for every Dreamforce partner keynote.

To eventually enable the 250,000 partners needed to support Benioff's $28 billion revenue target, "the partner program will have to grow and adjust based on the different partner types out there," Hsiung told CRN.

Salesforce is making a valiant effort to that, Hsiung said.

"The next step is to figure out how to rightsize the enablement based on partner size, industry focus, product focus, geographic focus," Hsiung said. And "they are very much in tune with the feedback partners like Silverline are providing them."

That's why this year Salesforce has introduced so many new partner programs and initiatives, while also ending programs that became less relevant, he added.

Lori Steele, Salesforce's executive vice president for global customer success and professional services, earned a round of applause when telling the keynote's attendees: "our purpose as an organization is not to compete with the partner ecosystem, but to work together, to collaborate and bring the best of Salesforce to our customers."

Currently, half of Salesforce professional services are delivered through partners. "That's good, but it's not good enough," Steele said.

Customers are "really looking for us to come together with shared goals, shared measures," she said.

To deliver more value through its channel, Salesforce is implementing a new engagement model through which Salesforce's advisory services arm looks to collaborate closer with the channel. Salesforce will bring partners into engagements at critical junctures in the customer lifecycle and work closely with them to ensure challenging integration projects are successful, Steele said.

Salesforce wants to leverage the capabilities of partners and complement their skills, while "doing the right thing for customers at the right time," she told Dreamforce attendees.

Enablement is another important component of that vision, she said, and the company is doing "brilliant things with Trailhead."

That Salesforce learning platform isn't just about training, but also bringing best practices to partners and offering them opportunities to shadow Salesforce engineers in the field.

Randy Davis, a partner at Chicago-based Salesforce consultancy Sikich, said Salesforce execs delivered "an inspiring message to the whole partner community" at the keynote.

That message is reflected in an increased investment in partner programs, Davis told CRN.

"As they grow, they need to rely on partners more," Davis said. "It's extremely important partners are enabled with the right training and resources to make customers successful."

Earlier this year, Salesforce launched Trailhead for Partners, a learning system aiming to help consultants develop the talent they need to fuel their growth. Building upon that, a Partner Learning Camp was introduced at this year's Dreamforce, powered by the customized myTrailhead platform.

Prince also suggested to partners they familiarize themselves with innovations on the AppExchange marketplace.

"At a rapid rate, customers are going on the AppExchange not only to find cool apps, but to find a consultant," Prince said. "Use this to your advantage."

Wed, 20 Nov 2019 10:10:00 -0600 text/html
Tips on how to make a professional comeback

(InvestigateTV) — About half of women take time away from the workforce at some point in their career, according to a new Merrill study, with the average break lasting four years.

Gardy Bloemers, a Merrill wealth advisor, said her biggest piece of advice to those looking to reenter the workforce is to really develop a clear focus as to what they would like to do.

Bloemers said the job people may go after now may be very different from the work or field they left.

“I also believe that it’s really critical to reengage your networks, your professional networks,” Bloemers said. “You could do that via social media, but I think in-person is also a great way to do that.”

She advised job seekers to tell people they’re looking to get back to work and get the word out to their network. Many possibilities could pop up from conversations like this.

“One of the biggest things is to make sure that you understand what your worth might be out there as a future employee,” Bloemers explained. “There are many places where you can get access to sort of salary ranges, total benefits packages.”

Bloemers said when meeting with future employers make sure to negotiate a great place to start and think about the future. For example, negotiate now for a six-month review, which could lead to an increase in pay.

She also reminded people to put away as much money as they can for future needs and eventual retirement.

Mon, 18 Dec 2023 05:44:00 -0600 en text/html
Study Abroad Study Abroad

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ESF Education Abroad is devoted to making transformational international experiences accessible to all ESF students regardless of major, cost, identity, or other defining factors. We do this by working with students on an individual basis to find the opportunities that best fit their personal needs and goals.

ESF students have hundreds of education abroad programs to choose from! Programs vary in length from one week up to a full academic year and are located all over the world, so there is something for everyone! Start to browse programs below, and please reach out to with any questions or to start planning your experience abroad.


Program Details
ESF Short-Term Programs Travel abroad with an ESF faculty member and your classmates! Most short-term courses are between one to three weeks in length and take place over spring or summer break.
ESF Exchange Programs Spend a semester or summer abroad with one of ESF's university partners.
ESF Partner Study Abroad Study abroad for a winter, summer, or semester with one of ESF's recommended study abroad providers, any other SUNY institution or through another study abroad program provider. Many of these programs are immersive or field-based opportunities. Short-term, summer, and semester programs are all available!


Quick Tips

Before researching programs, think about your goals for education abroad. What type of experience are you hoping to have and what are you most interested in learning? What type of opportunities do you have limited access to in Syracuse and how might you gain those abroad? Use these questions to help guide you to better understand what it is you want out of your international experience and how you might be able to find a program that fits those criteria.

In addition to thinking about what is important to you, take some time to recognize what is not important to you. When choosing a education abroad program, it can be easier to find a "perfect" match if you understand what you are willing to compromise. Are financials the most the important piece to you? Specific classes for your major? Perhaps a research course in a specific field? Rank the things that are most important to you so we can help you find that "perfect" opportunity.

You never know where you might find recommendations, advice or input. Ask your classmates, professors, advisors, parents, guardians, coaches, etc. You never know what you might discover. Don't forget to visit OIE as well – we serve as the repository for all of the different opportunities in front of you and can help guide you when you're not sure where to even start.

Fri, 14 Aug 2020 12:08:00 -0500 en text/html
Graduate Certificate in Professional Study

Give Your Teaching Career a Boost with a Professional Study Graduate Certificate

If you would like to advance your professional career by pursuing additional coursework beyond your degree, a Graduate Certificate of Professional Study within the field of education from Southern New Hampshire University can provide you with the opportunity to engage with a broad range of topics. Earning your graduate certificate is a great way to add to your teaching résumé while enhancing your understanding of important educational concepts and strategies.

This field-based certificate program, available through the SNHU Vermont Campus, is ideal for practicing educators seeking applied learning and professional development opportunities within the course areas of curriculum, assessment and evaluation, education technology, learning and development, and teacher leadership.

Although this program is currently available in a limited number of districts within the state of Vermont, we encourage you to reach out to the SNHU Vermont Campus at if you are interested in participating or learning more.

See Yourself Succeed with a Professional Study Graduate Certificate from SNHU

The field-based Professional Study Graduate Certificate program in education at SNHU allows you to choose from the following five subject areas: Curriculum, Assessment and Evaluation, Education Technology, Learning and Development, and Teacher Leadership. This is a 15-credit program, and you will select five three-credit courses to complete in accordance with your chosen topic.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of enrolling in a field-based graduate program at SNHU include:

  • Convenience. Pursue your graduate degree or certificate where you work, and complete international field studies around your teaching schedule.
  • Supportive community. We have a deep understanding of how adults learn best, and we know all of our students personally. Our cohort model allows you to learn with colleagues.
  • Relevance. All course material and assignments apply directly to your classroom practice.
  • Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire. 
  • Constructivist classrooms. Our instructors design the classroom experience so that it begins with your experiences and builds toward exceptional practice in a collaborative manner.

Careers & Outcomes

The Professional Study program is designed to help educators advance their careers without committing to a full master’s degree program. The goal of this program is to produce teachers who are prepared to impact their schools and their students in meaningful ways, both inside and outside of the classroom. Whether your goal is to develop new curriculum, become familiar with new teaching technology, or learn new leadership skills, SNHU can help you take the next step in your career.

Professional Study (Post-Master's Graduate Certificate)

In addition to the standard Professional Study Graduate Certificate in education program, SNHU also offers a Professional Study Post-Master's Graduate Certificate option. This program is similar to the standard graduate certificate version, but is designed for educators who have already earned their Master of Education. This program also features Curriculum, Assessment and Evaluation, Education Technology, Learning and Development, and Teacher Leadership as subject areas; however, many of the courses within the post-master's program cover more advanced topics.


With multiple pathways to choose from, the program will help you develop a deeper understanding of responsive, responsible teaching methods. Participants will plan and deliver purposeful learning opportunities that incorporate current research and best practices to engage students in meaningful ways. SNHU will help you learn to create strengths-based, inclusive, and collaborative learning communities in classrooms and schools. The program will also help you understand the need for professional analysis, innovation, and continually evolving professional strategies while evaluating your own personal growth, teaching practice development, and personal leadership.

Graduate Tuition

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.

Beyond low tuition rates, we help our students save through transfer credits, credit for prior learning, grants and scholarships, tuition assistance and more.

This certificate is not eligible for federal financial aid. Students seeking alternatives to federal financial aid can explore tuition assistance, grants and scholarships, as well as private loans. To learn more about private loans, visit our Funding Your Education with Student Loans page.

Tue, 19 Dec 2023 09:59:00 -0600 en text/html
Financial Tips for Study Abroad

The cost of living abroad will inevitably vary from student to student, based upon individual living styles, budgetary habits, personal resources, and the fluctuating currency exchange rates. Taking these factors into account, students may find it difficult to actually estimate expenditures in preparation for a program. Students should be prepared to adapt their standards of living to their surroundings, and approach the experience with a sense of financial responsibility.

Here are some financial tips to remember, in preparation for your time abroad:

Before You Go

Credit/Debit Cards
Contact your bank and credit/debit card companies to let them know you will be abroad (when and where you will be going), so that your withdrawals are not denied or your credit card cancelled. The credit card and/or debit card you plan to use while abroad must be in your name, not your parents'. (Most major lenders will, at the request of the cardholder, provide an additional card in the name of a dependent authorized to use the account.)

ATM Fees
Check with your bank for information about daily/weekly limits on withdrawals, and about fees charged for the use of foreign ATM's. When withdrawing money from an ATM abroad, you will likely be charged a fee at the foreign bank, in addition to your own bank's fee. Ask your bank before you go if they have a partnership bank in the country where you will be living; if so, you might be able to avoid ATM fees.

Foreign Currency
Some places you may be traveling do not always accept credit card as readily as in the U.S. Buy some currency to have when you arrive. You may need money to get from the airport to your accommodation or school, and changing money in airports is often more expensive than at a bank.  Communication with your bank prior to departure is important.  Check with your financial institution regarding the exchange of currency.  It is also helpful to inform your bank of your travel days for leaving and returning to the United States.  

Traveler's Checks
Be aware that traveler's checks are becoming increasingly difficult to cash, especially in Europe.  They are not highly recommended as a primary or secondary source of cash on most programs. 

Look for student rate flights through companies such as STA and Student Universe. These companies tend to offer cheaper rates for students and other companies may offer cheaper rates for anyone under the age of 26.

 While Abroad

Be careful with purses, wallets, and backpacks, as they are easier targets for pickpockets.  Do not carry all of your money in one place, and if possible, have a secure place to store these items in your dormitory or host family, while you are not intending to use them.

Always carry your student ID and International Student Identity Card with you, as many places offer students discounts or even free admission. Keep an eye out for student rates, and remember it never hurts to ask! Try to avoid eating out during the week; cooking for yourself and/or eating with your host family will save a lot of money for weekends, travel, souvenirs, etc. 

When you arrive, consider buying a long-term bus or train pass; a monthly or multiple trip pass is likely a better value than daily passes. Make a budget for travel in addition to your weekly expense budget. Be aware of the current exchange rates in the countries you plan to travel to- this can greatly affect your travel budget.

Wed, 09 Sep 2020 21:48:00 -0500 en text/html
New study finds ChatGPT gives better advice than professional columnists No result found, try new keyword!Our findings suggest later versions of ChatGPT give better personal advice than professional columnists ... For the first time, our study investigated whether ChatGPT’s responses are perceived ... Sat, 25 Nov 2023 10:00:00 -0600 en-us text/html Tips on how to make a professional comeback

(InvestigateTV) — About half of women take time away from the workforce at some point in their career, according to a new Merrill study, with the average break lasting four years.

Gardy Bloemers, a Merrill wealth advisor, said her biggest piece of advice to those looking to reenter the workforce is to really develop a clear focus as to what they would like to do.

Bloemers said the job people may go after now may be very different from the work or field they left.

“I also believe that it’s really critical to reengage your networks, your professional networks,” Bloemers said. “You could do that via social media, but I think in-person is also a great way to do that.”

She advised job seekers to tell people they’re looking to get back to work and get the word out to their network. Many possibilities could pop up from conversations like this.

“One of the biggest things is to make sure that you understand what your worth might be out there as a future employee,” Bloemers explained. “There are many places where you can get access to sort of salary ranges, total benefits packages.”

Bloemers said when meeting with future employers make sure to negotiate a great place to start and think about the future. For example, negotiate now for a six-month review, which could lead to an increase in pay.

She also reminded people to put away as much money as they can for future needs and eventual retirement.

Mon, 18 Dec 2023 05:44:00 -0600 en text/html

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