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Exam Code: Salesforce-Certified-Marketing-Cloud-Email-Specialist Practice test 2022 by Killexams.com team
Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist

Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored test delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist test measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario, apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario, recommend email design best practices to implement.
Given the desired output functionality, recommend methods for creating responsive emails.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design, determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, send and deploy an email campaign to meet the customer requirement.
Given a scenario, know how to manage content needed to deploy a customer’s email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Tracking and Reporting: 7%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.
Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

Certified Marketing Cloud Email Specialist
Salesforce Specialist thinking
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Thu, 08 Dec 2022 02:04:00 -0600 BRUCE KAMICH en text/html https://realmoney.thestreet.com/investing/the-charts-of-salesforce-continue-to-struggle-to-find-a-durable-low-16110669
Killexams : We understand why Salesforce's Benioff went to such great lengths to keep co-CEO Taylor

Salesforce's (CRM) Marc Benioff tried "everything he could" to convince Bret Taylor to remain at the enterprise software maker as co-CEO, Jim Cramer said Thursday, but those efforts were unsuccessful. The roughly 10% decline in shares can be largely attributed to the potential risk around such a key player leaving the organization, but it does not change our long-term view on the company.

Thu, 01 Dec 2022 04:03:00 -0600 en text/html https://www.cnbc.com/2022/12/01/cramer-on-benioffs-efforts-keep-salesforce-co-ceo-taylor-from-leaving.html
Killexams : What the heck happened to Salesforce?

New York CNN Business  — 

Tech stocks have taken a nasty tumble this year, but some are doing even worse than others. Exhibit A: software giant Salesforce.

Shares of Salesforce (CRM) have plunged about 40% so far in 2022. That makes it the second-worst performer in the Dow, trailing only chip leader Intel (INTC). Salesforce (CRM) has lagged the performance of top cloud software rivals such as Microsoft (MSFT), Germany’s SAP (SAP) and Oracle (ORCL).

Salesforce isn’t really doing all that badly. In fact, the company reported sales growth of 22% from a year ago back in August, but it also cut its revenue and profit forecasts at the time.

Salesforce said it now expects earnings per share of about $1.20 to $1.21 for this quarter and sales of $7.82 billion to $7.83 billion. Analysts had been expecting earnings of $1.29 a share and revenue of nearly $8.1 billion.

So is Salesforce, led by co-CEOs Marc Benioff and Bret Taylor, due for a comeback in 2023? Or will the company remain in Wall Street’s penalty box as it absorbs and integrates a series of expensive acquisitions over the past few years?

Salesforce has spent nearly $50 billion since 2018 to buy application software company MuleSoft, data visualization software leader Tableau and workplace productivity suite Slack. The Slack deal cost Salesforce about $28 billion.

Investors will get an update on how all these deals are panning out when Salesforce reports its latest earnings after the closing bell Wednesday. Analysts are predicting that sales will be up 14% from a year ago but profits will fall slightly.

Salesforce president and chief financial officer Amy Weaver conceded during an analyst meeting in September that “we have seen increased risks and uncertainties” in exact months. But she stressed that demand for the company’s software remains strong.

A majority of Wall Street analysts remain bullish on Salesforce. According to data from Refinitiv, 40 of the 50 analysts that cover the company have a “buy” rating on the stock. (The remaining 10 have a “hold.” There are no “sell” recommendations.)

And the consensus price target for the stock is nearly $216 a share, 40% higher than current levels.

Still, analysts are likely to have questions about what’s next for Slack under Salesforce’s ownership. Microsoft has stepped up its own competitive efforts versus Slack with its Teams product.

“Microsoft Teams continues to be the gorilla in the room, indicating that existing customers of Salesforce have been less responsive to picking up Slack,” said Daniel Morgan, senior portfolio manager with Synovus Trust Company, in a report. “Mounting competition from Teams and increasing pricing pressure create some headwinds.”

Tue, 29 Nov 2022 02:24:00 -0600 en text/html https://www.cnn.com/2022/11/29/investing/salesforce-stock-earnings/index.html
Killexams : Why Salesforce Smacked Down the Dow Thursday

The stock market has done well over the past several weeks, as investors have grown more comfortable with the prospects for long-term growth even as inflation has remained obstinately high. The Dow Jones Industrial Average (^DJI -0.90%) has performed the best of the major stock market indexes, and Wednesday's big Fed-spurred jump brought the Dow to within 7% of its all-time high in a colossal bounce from its bear market declines earlier in the year.

Yet the Dow isn't moving higher on Thursday, and it largely has Salesforce (CRM 0.75%) to blame. A steep drop in the share price of the customer relationship management software pioneer is weighing on the price-weighted value of the Dow, and it's just the latest example of the challenges that have faced software companies that rely on subscription-based revenue  for a large portion of their overall sales.

Salesforce's impact on the Dow

As of early Thursday afternoon, shares of Salesforce were down almost 10%. The roughly $15 drop in the CRM software provider's stock price represented more than 100 points of downward pressure on the Dow, making it responsible for the majority of the average's 170-point drop as of 1 p.m. ET.

The sharp move in Salesforce stock came after the software company announced its results for its fiscal third quarter, which ended Oct. 31. Although the numbers showed some signs of strength, investors were more concerned with the possibility that its growth could slow.

Salesforce did deliver robust sales growth. Revenue of $7.84 billion was up 14% year over year, even as adverse foreign currency impacts put 5 percentage points worth of downward pressure on its top line. Professional services revenue rose by 25%, while its larger subscription and support segment's revenue climbed at a 13% year-over-year pace. Remaining performance obligations climbed by 10% to $40 billion, with just over half of that amount representing current obligations due for completion in the near future.

In addition, Salesforce was able to shore up its bottom line. Although a large income tax provision pushed its unadjusted net income down by more than half from year-earlier levels, adjusted earnings of $1.40 per share compared favorably to the $1.27 per share Salesforce posted at this time last year. That was also a welcome departure from weakness earlier in the year, as even with this solid quarter in the books, Salesforce's adjusted earnings for the first nine months of the current fiscal year are 10% below where they were over the same period last year.

Another leadership transition for Salesforce

Also of concern to Salesforce shareholders was the announcement that it's about to go through another leadership transition. Co-CEO and board Vice Chairman Bret Taylor will step down from those positions as of Jan. 31. That will leave Chairman and co-CEO Marc Benioff as the sole chief executive officer.

Taylor joined Salesforce when it acquired his collaboration software platform, Quip, in 2016. Before that, he had an illustrious career that included formative work as chief technology officer of Meta Platforms following its acquisition of his FriendFeed business. He also worked with Alphabet as a co-creator of Google Maps.

Nevertheless, news of that leadership transition likely isn't the major factor driving Salesforce's stock price down Thursday. In the current market environment, software companies have seen their shares hit hard even after they release promising quarterly reports. Given investors' uncertainty about whether tech spending will come under greater pressure if macroeconomic conditions deteriorate, it's possible that Salesforce could keep dragging on the Dow in 2023 -- even if its long-term prospects eventually lead to a sizable turnaround for patient shareholders.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Dan Caplinger has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet, Meta Platforms, and Salesforce. The Motley Fool has a disclosure policy.

Thu, 01 Dec 2022 06:15:00 -0600 Dan Caplinger en text/html https://www.fool.com/investing/2022/12/01/why-salesforce-smacked-down-the-dow-thursday/
Killexams : Salesforce Isn’t on Cloud Nine

Thu, 01 Dec 2022 06:49:00 -0600 en-US text/html https://www.wsj.com/articles/salesforce-isnt-on-cloud-nine-11669911988
Killexams : Could C3.ai Become the Next Salesforce?

On Dec. 22 , C3.ai's (AI -5.43%) stock closed at an all-time high of $177.47, boosting its market cap to $17 billion. At the time, many investors were dazzled by C3's stellar revenue growth and the disruptive potential of its enterprise artificial intelligence (AI) algorithms -- which can be integrated into an organization's existing software infrastructure to cut costs, optimize workflows, Improve employee safety standards, and detect fraud.

But today, C3's stock trades at about $12.50 a share with a market cap of $1.4 billion. Investors fled as its growth cooled off and its losses widened, while other red flags -- including its customer concentration issues, the hiring of three CFOs in just two years, and an abrupt shift from subscriptions to usage-based fees -- hinted at an existential crisis.

Robots working on laptops in an office.

Image source: Getty Images.

Those issues also cast doubts on the notion that C3.ai could disrupt entrenched tech giants like Salesforce (CRM 0.75%), the world's top provider of cloud-based customer relationship management (CRM) services.

C3's founder and CEO, Tom Siebel, has frequently compared his company to Salesforce, and he once even dismissed the CRM leader's integrated AI tools as "all marketing and very little technology." Yet Salesforce remains much larger than C3. It has a market cap of about $150 billion, and it's expected to generate nearly 120 times as much annual revenue as its tiny industry peer this year. So could C3 still evolve into the next Salesforce over the long term?

The differences between C3.ai and Salesforce

Siebel's previous company, Siebel Systems -- which was acquired by Oracle in 2006 -- notably created the first digital CRM platform in 1995, long before Salesforce launched its first cloud-based CRM services. However, C3 is a very different type of company and approaches the enterprise software market in a more flexible manner than Salesforce.

Whereas Salesforce locks users into its walled garden of cloud-based CRM, sales, marketing, and analytics services, C3 provides AI algorithms that can be plugged in to a wide range of software. For example, C3's CRM platform integrates its AI algorithms into Microsoft's Dynamics CRM platform and Adobe's Experience Cloud (marketing, analytics, advertising, and commerce tools) to create an AI-powered alternative to Salesforce. Alphabet's Google Cloud also integrates C3's AI algorithms into its own services. C3 even provides its AI algorithms as pre-built stand-alone applications.

C3 initially charged recurring subscriptions like Salesforce, but it pivoted to a usage-based model earlier this year. Salesforce's subscriptions are sticky, but C3's approach is more flexible and gives customers more options if they aren't willing to commit to subscription-based contracts.

Salesforce generates more stable growth than C3.ai

Salesforce went public in 2004. Between fiscal 2005 and fiscal 2022 (which ended this January), its annual revenue soared from $176 million to $26.49 billion, representing a compound annual growth rate (CAGR) of 34.3%. It grew so rapidly for four reasons: It established a first-mover's advantage in the cloud-based CRM market, it benefited from the long-term digitization of businesses, it expanded through acquisitions, and it locked in its users with sticky services and subscriptions.

C3 doesn't boast those same strengths. It's carving out a niche market instead of establishing a mainstream one, it's building open software solutions instead of walled gardens, and it doesn't have enough cash to make big ecosystem-building acquisitions yet. It also has a customer concentration issue: It generated 30% of its revenue from a joint venture with the energy giant Baker Hughes last year -- and that crucial deal will expire in fiscal 2025.

To make matters worse, C3's growth is already cooling off. Its revenue surged 71% in fiscal 2020 (which ended in April 2020), but rose just 17% in fiscal 2021 as the pandemic disrupted the energy and industrial markets.

Its revenue grew 38% to $253 million in fiscal 2022 as those headwinds dissipated, but it anticipates just 1% to 7% growth this year as the macro headwinds prompt enterprise customers to curb their spending. By comparison, Salesforce -- which faces many of those same headwinds -- still expects its revenue to rise 17% to about $31 billion this year.

Siebel believes C3's annual revenue growth will "revert to historical annual growth rates" of over 30% in fiscal 2024 "and beyond," but that's a tall order for a company that has repeatedly missed and reduced its own guidance over the past year.

C3.ai won't become the next Salesforce

It's highly doubtful that C3 will evolve into a tech titan like Salesforce. Instead, it will likely remain a niche provider of AI algorithms that is tightly tethered to the macro-sensitive energy and industrial markets. Investors who are looking for a long-term play on the digitization and automation of businesses should simply stick with Salesforce instead of betting on a poorly diversified AI software developer like C3.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Leo Sun has positions in Adobe Inc., Alphabet (A shares), and Salesforce, Inc. The Motley Fool has positions in and recommends Adobe Inc., Alphabet (A shares), Alphabet (C shares), Microsoft, and Salesforce, Inc. The Motley Fool recommends C3.ai, Inc. and recommends the following options: long January 2024 $420 calls on Adobe Inc. and short January 2024 $430 calls on Adobe Inc. The Motley Fool has a disclosure policy.

Tue, 29 Nov 2022 12:36:00 -0600 Leo Sun en text/html https://www.fool.com/investing/2022/11/29/could-c3ai-become-the-next-salesforce/
Killexams : Salesforce stock falls over 5% on earnings and sudden departure of co-CEO Bret Taylor

Salesforce cofounder and co-CEO Marc Benioff speaks during the grand opening of the Salesforce Tower, the tallest building in San Francisco, Calif., Tuesday, May 22, 2018.

Karl Mondon | Bay Area News Group | Getty Images

Salesforce reported earnings and revenue on Wednesday that beat analyst expectations. It also announced that co-CEO Bret Taylor is stepping down. CEO and Salesforce co-founder Marc Benioff will the be sole person in charge of the company.

Salesforce stock fell over 6% in extended trading.

Here's how the company did versus Refinitiv consensus estimates for the quarter ending in October:

  • EPS: $1.40, adjusted, versus $1.21 expected by analysts
  • Revenue: $7.84 billion versus $7.82 billion expected by analysts

Salesforce said it expected between $7.9 billion to $8.03 billion in revenue in the company's fourth fiscal quarter, lower at the midpoint than analyst expectations of $8.02 billion in sales in the fourth quarter. The company also said it would take a $900 million hit in sales because of foreign currency effects.

Salesforce stock drop a knee-jerk reaction on leadership change, says Wedbush's Dan Ives

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Salesforce's total revenue increased 14% year-over-year. Last quarter, Salesforce trimmed its year-end estimates for both revenue and earnings, citing a weaker economic cycle. It reaffirmed those estimates on Wednesday.

Salesforce said that its operating cash flow came in at $313 million for the quarter, which was a decrease of 23% year-over-year.

Subscription and support revenue, which includes the company's flagship Sales Cloud software and comprises the majority of the company's sales, came in at $7.23 billion, which was up 13% year-over-year.

The Platform and Other category that includes Slack reported $1.51 billion in sales, an 18% increase year-over-year.

Salesforce spent $1.7 billion on share repurchases during the quarter, the company said.

Wed, 30 Nov 2022 10:03:00 -0600 en text/html https://www.cnbc.com/2022/11/30/salesforce-crm-earnings-q3-2023.html
Killexams : Salesforce Co-CEO Bret Taylor steps down, leaving Marc Benioff alone at the top

New York CNN Business  — 

Enterprise tech giant Salesforce said Wednesday that its co-CEO and Vice Chair Bret Taylor will step down from his roles. Salesforce co-founder Marc Benioff, who had been co-CEO alongside Taylor, will continue running the company and serving as board chair, the company said in a news release.

Taylor had worked at Salesforce (CRM) for six years, most recently as president and COO before being elevated to co-CEO last November. He will officially exit his position on January 31, 2023. Benioff, in a statement, called Taylor’s decision to step down “bittersweet.”

“After a lot of reflection, I’ve decided to return to my entrepreneurial roots,” Taylor said in a statement. “Salesforce has never been more relevant to customers, and with its best-in-class management team and the company executing on all cylinders, now is the right time for me to step away.”

Prior to Salesforce, Taylor founded and led collaboration platform Quip, which Salesforce acquired for $750 million in 2016. Taylor also worked as chief technology officer at Facebook during the company’s IPO.

Taylor’s move comes at a rocky time for Salesforce, whose shares have fallen around 40% since the start of this year amid the economic downturn. The announcement coincided with Salesforce’s third quarter earnings report, in which the company said it expected fourth quarter revenue at the low-end of analysts’ expectations.

Salesforce’s stock fell more than 6% in after-hours trading following the earnings and leadership change announcements.

Taylor also had a busy year outside Salesforce. As the former chair of Twitter’s board of directors, he was in charge of leading the company through Elon Musk’s tumultuous takeover deal and litigation. Musk officially closed his $44-billion deal to buy the company last month and quickly dissolved the board of directors.

Wed, 30 Nov 2022 09:20:00 -0600 en text/html https://www.cnn.com/2022/11/30/tech/salesforce-bret-taylor-stepping-down/index.html
Killexams : Salesforce may eliminate more downtown San Francisco office space in the future

The city’s largest private employer could continue to downsize its office footprint, executives said in a exact earnings call.

Salesforce CEO Marc Benioff said there will continue to be flexibility for employees who want to work from home, while Chief Financial Officer Amy Weaver said the software company is continuing to evaluate its real estate holdings. Salesforce did not respond to a request for comment as of publication.

"Over the past two years, we have continued to re-imagine our real estate strategy,” Weaver said on the call. “That is not only to optimize for scale but also continue hybrid work environment and how people are working and how they're using their space. And this has included reducing our footprint fairly significant right now."

Salesforce has already begun eliminating some office space in San Francisco. The company listed nearly half of its office space at 50 Fremont St., the 43-story Salesforce West tower, in July 2022. It will maintain ownership of the building and may reoccupy the space in the future, a Salesforce spokesperson told SFGATE at the time. It also canceled a 325,000-square-foot lease at the unbuilt Parcel F tower in San Francisco’s Transbay neighborhood in March 2021.

“We are subleasing floors in Salesforce West to make the most efficient use of our real estate footprint,” the statement said at the time. “As the largest private employer in San Francisco, we are deeply committed to the city and are actively welcoming employees back to Salesforce Tower."

Salesforce laid off hundreds of employees in November 2022, just a month after eliminating around 90 people in October. It has also frozen hiring until January 2023.

The company has over 10,000 employees in the Bay Area. Despite downsizing in San Francisco, it announced in a March blog post its plans to open Salesforce Towers in Tokyo, Dublin, Sydney and Chicago over the next two years.

San Francisco recently hit a record high in office space vacancy.

Fri, 02 Dec 2022 06:28:00 -0600 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-could-downsize-sf-offices-17627089.php
Killexams : Thinking about trading options or stock in Anheuser-Busch, Okta, Five Below, Salesforce, or Apple? Thinking about trading options or stock in Anheuser-Busch, Okta, Five Below, Salesforce, or Apple?

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