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Exam Code: Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist PDF obtain January 2024 by team

Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist

Content: 60 multiple-choice/multiple-select questions

Time allotted to complete the exam: 90 minutes

Passing score: 65%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).

The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%

Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

Given a customer scenario, apply best practices of communicating with a population.

Email Message Design: 13%

Given a customer scenario, recommend email design best practices to implement.

Given the desired output functionality, recommend methods for creating responsive emails.

Given the desired output requirements, recommend strategies to A/B test email elements.

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

Given an email message design, determine the correct use of Approvals.

Content Creation and Delivery: 18%

Given a scenario, create and customize an email message to meet a customer's need.

Given a scenario, send and deploy an email campaign to meet the customer requirement.

Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

Describe various send capabilities in the Email application.

Marketing Automation: 19%

Given a customer scenario, recommend the appropriate marketing automation solution.

Given a scenario to manage customer data, configure the appropriate marketing automation tools.

Subscriber and Data Management: 28%

Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

Tracking and Reporting: 7%

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

Given an email campaign, describe the steps involved to analyze the performance results.

Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Certified Marketing Cloud Email Specialist
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Certified Marketing Cloud Email Specialist
Question: 90
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available
to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
A. Shared Data Extension Permissions
B. Date/Time Range for Access
C. Data Extension Sharing Rules
D. Manage Data Extension Policies
Answer: A
Question: 91
Which tactic will Improve deliverability for a new sender?
A. Send email during the holiday season when new senders are less likely to be detected
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email to ISPs that have been notified of the new sender
D. Send email to the most active and engaged customers
Answer: D
Question: 92
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their
Which tool would the marketer use in this scenario?
A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect
Answer: D
Question: 93
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send
A. Save the data extension in the Test Folder.
B. Create the data extension as Is Testable.
C. Associate the data extension to the Campaign.
Answer: B
Question: 94
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
A. Change the URL Expiration in Email Administration
B. Update the link using AMPscript
C. Resend the email with the correct link
D. Change the link in Job Links under Tracking
Answer: D
Question: 95
How are the test audiences for an A/B test selected? (Choose 2)
A. The test administrator chooses which subscribers to place in each audience
B. The system automatically uses 15% of the population for each audience
C. The system randomly places target subscribers into the selected audiences
D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
Answer: C,D
Question: 96
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple
marketing platform these files contain only the previous days opt-out updates. If a run fails, it must be manually rerun
to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. Configured Alert Manger Settings
Answer: C
Question: 97
A customer wants to automate nightly imports and also have the ability to manually import files via the Import
What needs to be configured in the Marketing Cloud account?
A. File Transfer
B. Data Loader
C. Enhanced SFTP
D. Encrypted SFTP
Answer: C
Question: 98
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
A. Buy email lists
B. Permission is specific to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, dont share with other brands.
E. In store loyalty programs
Answer: B,C,D
Question: 99
Which combination of audiences can be selected in the recipient section for a specific Send?
A. Lists and Audiences
B. Contacts or Audiences
C. Lists or Data Extensions
D. Lists and Data Extensions
Answer: C
Question: 100
Following a batch email send. Northern Trail Outfitters wants to update an email links URL.
Which action should be recommended?
A. Navigate to the email in Content Builder and update the URL.
B. Navigate to the Job Links tab In My Tracking and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.
Answer: B
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IGNOU Previous Year Question Papers: obtain PDF

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Maximum Marks


General Studies

Objective type Multiple Choice

150 marks

2 hours

Also Check,

Wed, 03 Jan 2024 04:24:00 -0600 en text/html
Cognizant Acquisition Spree Continues With Deal For Salesforce Specialist Advanced Technology Group

Cognizant plans to acquire its fourth company over the past five months with the move Tuesday to buy Salesforce consulting specialist Advanced Technology Group.

Founded in 2000, ATG provides revenue management consulting and implementation services focused on the Salesforce platform. The Overland Park, Kan.-based solution provider has large specialized teams around configure, price, quote (CPQ), contract life-cycle management and billing for multiple technology platforms, as well as expertise in automated cloud-based quote-to-cash solutions.

"ATG's deep quote-to-cash domain expertise and extensive Salesforce CPQ and billing implementation offerings strengthen Cognizant's cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings," said Rajesh Balaji, global delivery head, Enterprise Application Services for Cognizant, in a statement.

[Related: Cognizant Agrees To Buy Salesforce Specialist SaaSfocus]

Terms of the deal were not disclosed. Cognizant did not respond for comment by press time.

Cognizant in April closed its $500 million purchase of Louisville, Ky.-based Bolder Healthcare Solutions, which specializes in delivering revenue cycle management solutions in the health-care industry and employs more than 1,500 people in the U.S. and India.

In May the company acquired privately held Hedera Consulting, which specializes in business advisory and data analytics services across a number of industry sectors. The purchase expanded Cognizant’s consulting, business insight and digital transformation capabilities for customers in Belgium and the Netherlands. Terms of the Hedera deal were not disclosed.

On Aug. 23, Cognizant signed an agreement to purchase Salesforce Platinum consulting partner SaaSfocus. The Noida, India-based solution provider has roughly 350 employees in Australia, India and New Jersey who specialize in Salesforce consulting. Terms of the SaaSfocus deal were not disclosed.

Cognizant is a Salesforce Global Strategic Partner with a large team of Salesforce-certified consultants around the world. The Teaneck, N.J.-based company is ranked 195 on the Fortune 500.

Don Lynch, senior vice president of worldwide strategic alliances at Salesforce, said in a statement that Cognizant and ATG are "key" Salesforce partners. "The combined expertise and capabilities of Cognizant and ATG will further enhance the value provided to customers by utilizing the world's leading CRM platform," he said.

ATG will become part of Cognizant's Enterprise Application Services practice, which has one of the largest number of Salesforce-trained experts in the world. The acquisition is expected to close in the fourth quarter of 2018.

Tue, 18 Sep 2018 02:03:00 -0500 text/html
IBM’s Acquisition Spree Continues With Salesforce Star Waeg

IBM’s planned acquisition of Waeg will mark the company’s sixth purchase over the past several months in strategic moves to boost its Salesforce, hybrid cloud and AI capabilities.


IBM is deepening its expertise across the Salesforce platform in Europe with plans to acquire Salesforce consulting partner star Waeg as it continues to spend millions on beefing up its capabilities around Salesforce, hybrid cloud and artificial intelligence.

IBM’s planned acquisition of Waeg follows the company’s purchase this year of leading U.S. Salesforce consultancy specialist 7Summits. Over the past several months, IBM has also acquired Nordcloud, Taos, Expertus and SAP solution provider standout Truqua.

With the purchase of Waeg and 7Sumimts, IBM is targeting the worldwide CRM consulting and systems integration services market, which is expected to reach $21 billion by 2024, according to IT research firm IDC.

“Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic,” said Mark Foster, senior vice president of IBM Services and Global Business Services, in a statement. “Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship. Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

[Related: Here Are Dell’s Top 5 Most Highly Compensated Executives]

The news of the upcoming Waeg acquisition did not boost IBM’s stock, which sits at $144.81 per share Tuesday morning.

Founded in 2014, Waeg has offices across Europe including Belgium, Denmark, France, Ireland, the Netherlands, Poland and Portugal—providing a full spectrum of Salesforce consulting services from marketing automation and customer experience design to implementation to digital strategy advisory services. Waeg has over 400 Salesforce certifications and is a Salesforce specialist in manufacturing, health care, life sciences, B2B commerce and across all clouds.

Financial terms of the Waeg deal were not disclosed. The acquisition is expected to close this quarter.

Once the Waeg deal is closed, IBM is not only looking to deepen its capabilities in Salesforce, but in hybrid cloud and AI to help manage complex integrations and unify people, process and technology. The combination of IBM and Waeg’s Salesforce consulting capabilities and assets will help give IBM customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform.

“Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg,” said Tyler Prince, Salesforce’s executive vice president of worldwide alliances and channels, in a statement.

Waeg will become part of IBM’s Salesforce business within IBM Global Business Services.

Tue, 18 May 2021 02:04:00 -0500 text/html
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Ryan Mclane The Growth Matrix Program – Availability

The program is a digital program but is available for a limited period only. It is only available for purchase on its official website. You can’t get it from any other platform.

The Growth Matrix program is available as a limited edition for men who truly want to succeed in their personal growth and development.

Since the program has helped so many men Improve their muscle strength, reproductive health, hormonal balance, energy, and vigour, it is evident that the industry is jealous of the makers.

Hence, they may conspire to take this down. If you’re interested in improving your overall health, you should definitely get your access right away.

Price and Discount:

The retail price of The Growth Matrix Program is $499 as it contains 7 important components that value way more.

However, to help everyone benefit from this program, there’s a huge discount available with free bonuses only on the official website of The Growth Matrix program.

The discounted price of The Growth Matrix Program is just $67 today. This includes:

  • The Growth Matrix Full Program
  • The Immediate Inches QuickStart Guide
  • The Platinum Video Series
  • The 6 Minutes To A Monster Strength Exercise Guide
  • The Digital Growth Tracking System
  • The Adult Star PlayBook
  • All Access Support

✅ Click to Check for Discounts…


  • The Magic Beanstalk Length Routine: The first bonus helps you Improve your muscle strength and tone naturally. It is an add-on to the original guide and helps men understand their bodies better.
  • Release The Beast Girth Routine: This helps supercharge your manhood and overcome all barriers to the reproductive system in men. This guide helps gain confidence and sustain life-long motivation to Improve male health.
  • Man Star Activation System: This system is many men’s favourite bonus as it makes you very strong and attractive, like one of those adult stars. This system activates amazing strength and muscle growth in your body.
  • The WTS Magazine: This magazine’s access is given to you for 14 days. You can read, gain information, and work to implement its details in your daily life to Improve your physique and internal health naturally.

Guarantee Period for The Growth Matrix Program:

All purchases of the program from the official website are backed by a 365-day 100% money-back guarantee.

This means you can enjoy the bonuses and the entire program risk-free for 365 days and see how it works for you.

If you’re unhappy with your purchase for any reason, you can ask for a full refund within 365 days of buying the program from its official website.


The Growth Matrix is a superior-quality digital program meant to help men grow in terms of their manhood.

The program comes with several guides and video series, some bonuses, and tracking systems to help men keep track of their achievements and progress. 

The program helps men understand how they can increase their blood circulation to the reproductive system and reduce problems.

It has helped thousands of men gain more confidence, energy, better digestion, improved muscle mass and many other health benefits naturally.

The program contains easy exercises and movements that can be done by all men.

✅ Click to Get Instant Access to the Growth Matrix Program…


Can The Growth Matrix be used by men over the age of 40 or 50?
Yes, The Growth Matrix is for every man on this planet. It works for men in their 20s, 30s, 40s, 50s, 60s and 70s as well.

All you need is the will to perform the workouts, movements, exercises, track improvement, and implement everything mentioned in the program’s guides.

Does The Growth Matrix promote supplements or cause side effects?
No, The Growth Matrix does not promote taking any supplements. It is based on exercising and using specific scientific techniques that are proven to boost blood flow to the reproductive organs in men.

The program advises men on the correct ways of eating, living, and exercising. Hence, there are no side effects. The movements are very easy to perform and any man can do these movements at any time of the day.

How much time does one have to give to The Growth Matrix program?
The program requires 6-10 minutes a day to start the exercises, and you must dedicate a few more minutes every day for the best results. It is suggested that you continue using the program for a year or at least six months to get the best out of it.

Is The Growth Matrix only for the male reproductive system?
No, the program supports blood circulation and regulation. This benefits the reproductive organs and system.

However, it benefits many other areas of the body. The program improves your energy levels, mood, hormones, and so much more than just reproductive system health.

✅ Get the Growth Matrix at the Lowest Price..

Disclaimer: We might receive compensation when you buy through our website, and we may earn a small affiliate commission.

The news and editorial staff of the Times Standard had no role in this post’s preparation. This is a paid advertisement and does not necessarily reflect the official policy or position of the Times Standard, its employees, or subsidiaries.

Wed, 20 Dec 2023 18:28:00 -0600 Sponsored Content en-US text/html

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