Salesforce-Certified-Marketing-Cloud-Email-Specialist history - Certified Marketing Cloud Email Specialist Updated: 2023

Renowned architect Mark Cavagnero shares his picks for the city's greatest design landmarks – and how travellers can best experience them.

The Palace Hotel's glass skylight is a stop-in-your-tracks stunner (Credit: Stefano Politi Markovina/Alamy)

Cavagnero especially loves the rotunda of the city's City Hall (Credit: Sean Xu/Alamy)

The Osher Rainforest inside the California Academy of Sciences is a sight to behold (Credit: Nancy Hoyt Belcher/Alamy)

The courtyard of the Legion of Honor offers visitors a quiet, contemplative space (Credit: B&Y Photography/Alamy)

The Frank Lloyd Wright Building's simple brick-wall exterior belies its masterfully rendered interior (Credit: Charles O Cecil/Alamy)

I n 2009, Rue Mapp started a blog to share her experience participating in outdoor recreation activities as a Black woman in America. That blog grew into Outdoor Afro, a nationwide leadership network helping Black people engage with the outdoors, learn about the Black history of public spaces, and support conservation efforts. Salesforce.org spoke with Mapp about the inspiration behind Outdoor Afro, how technology has shaped its growth, and what’s next for the organization.

What inspired you to start Outdoor Afro and grow it from a blog into a leadership network?

I didn’t start with the intention of growing a national network. I started out sharing my experiences with the outdoors through my love of writing. The first post I wrote in 2009 was about a perspective-shifting trip I had taken with a local bike group of people who mostly looked like me.

I was inspired to share the possibility of groups of people who can recreate around a common background and outdoor enthusiasm. People started commenting, suggesting meetups, and asking for recommendations. I connected with people across the country who shared their outdoor dreams of connection. Our participants were hungry for leadership experiences, so we formalized a network to train people to become welcoming outdoor leaders in their own community. Welcoming and hospitality are values that sit at the heart of Outdoor Afro.

What role does unearthing and celebrating Black history play in Outdoor Afro’s mission and work?

It’s a huge part of what we do. Beyond the hike or the challenge of a paddleboard, we connect Black people with the part of them that’s deep in our ancestry that we may have forgotten. We educate participants on the historical significance of public lands, unearthing long-omitted perspectives. It enriches our experiences, giving participants a deeper connection and a sense of belonging.

How have you scaled the organization to encompass more than 100 leaders in 56 cities across the U.S.?

We started with a dozen leaders who responded to the call to join our first Outdoor Afro Leadership Team in 2012. I wanted to reconnect people to nature and share with others all I was learning about how to do it. Nature experiences can vary greatly around the country, from towering redwoods in the west, to the Rockies of Colorado, to the Florida Everglades. I knew that local relevance mattered. There is just no singular Black experience in America.

I also discovered that more people than I imagined wanted to be connected to nature and one another. Social media enabled us to broaden our reach substantially. When we are looking for opportunities in a region that is not currently served with one of our networks, we have volunteers and connections to create that organic growth.

What role has technology played in that growth, while allowing your leadership network to stay meaningfully connected?

Technology has been instrumental in our growth. Something as simple as a hashtag can ignite growth as participants seek out similar communities and experiences. Comments provide critical feedback, help solve barriers to engagement and let us know what we are doing right. The ability to share our experiences across digital mediums has been key to our growth and visibility and also an important way to reach people who may be on the sidelines to see images and stories that they can connect with, and perhaps say, “Hey, I could see myself outside too!”

Salesforce.org enabled us to unify disparate systems into one, which was critical to streamline our operations. We want to keep participant and donor engagement high; having this information centralized ensures we can be more effective stewards of the relationships that are key to our growth and success.

How is Outdoor Afro “changing the face of conservation” and what does that look like?

We are changing expectations about who cares about policies that protect public lands. Sometimes, when people imagine a conservationist, they don’t readily imagine someone who looks like me or my dad, who cared deeply about wild places.

Through our network of over 50,000 participants in 33 states, we have conducted our own version of civics class, and by educating our leaders, who weave conservation ethics into their events, we’ve been able to spotlight that Black people care about the protection of our environment. We also contribute our perspective to inform policies that impact the connection of Black people to nature and the stewardship of our natural resources.

When you look back on what you have achieved so far with this organization, what brings you the most joy?

The authenticity of the growth. When I founded Outdoor Afro, I didn’t create spreadsheets, conduct market research, or set quarterly goals. I simply wanted to connect people with nature. I didn’t have to force growth; it was led by curiosity and the raising of hands across regions, then the country. It was miraculous. It was obvious there was a need to be fulfilled and the organization has grown from my own vision to that of others who have found their own personal and professional summits. Today, I feel I am an evangelist of creating connection, community, and transformation through nature.

What are your big dreams, hopes, and goals for the future of Outdoor Afro?

I dream that Outdoor Afro continues to grow and be of service to our community for the next 100 years. I hope we can continue to deepen our community engagement while facilitating high-quality experiences. Salesforce.org will help eliminate redundancy and automate some essential operations, freeing up our team to lean further into building authentic relationships and focus on what’s most important: folks joyously getting outside and connecting with the healing power of nature. You don’t have to have fancy gear or equipment. Just go and experience nature!

Learn more about how organizations across sectors are taking meaningful climate action on the Salesforce.org blog.

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Insider Monkey

In this article, we will look at the 15 most advanced countries in engineering. We will also discuss the integration of AI in engineering. If you want to skip our detailed analysis, head straight to the 5 Most Advanced Countries in Engineering. In today’s digital age, we have witnessed several industries being revolutionized by AI […]

Wed, 19 Oct 2022 11:06:00 -0500 en-US text/html https://finance.yahoo.com/quote/CRM.VI/summary/

Development opportunity for Scottish producers

We are co-funding a development opportunity with BBC Scotland and Screen Scotland for premium history series and or/singles from a production companies with a substantive base in Scotland.

History commissioning

History programmes with two distinct attributes have done particularly well for us recently and it’s worth bearing these styles and forms in mind for any new idea you bring to us. We want to build on the impact and audience reach of these exact successes:

Exclusive unseen or unheard archive

Over 10 million viewers have seen Elizabeth: The Unseen Queen, showing the appeal of uncovering previously unseen archive, in this case shedding new light on an extremely well-known story using home movie footage to provide a fresh perspective inside the Royal Family.

Aids: The Unheard Tapes, a retrospective series from science, also uses previously unseen or unheard archive to deliver penetrating insight. If you find or get privileged access to troves of archive we are actively looking for new ideas in this space with similarly inventive thoughts about how to creatively use that archive to tell the story.

Revelatory testimony

The huge success of 9/11: Inside the President’s War Room demonstrates the appeal of eye-witness accounts reliving key historical moments through an unfolding present tense narrative structure that allows viewers to feel more actively engaged. By exploring the day through the narrow prism of the US government, with access to an unparalleled and definitive range of interviewees, this film is a source for historians to refer to in decades to come.

Perspectives from the top tables of power will always be of interest, but we are also seeking grass-roots history such as the two-parter Gazza, which unpicks the pressures of life in the media spotlight for one of England’s most controversial and gifted footballers during the 90s, with a new and revelatory understanding of Paul Gascoigne’s perspective emerging through the use of archive and interviews. Insights come from family and friends, and also team-mates and newspaper insiders, with Gascoigne’s personal and emotional story shining a light on the nature of fame and media attention in the 90s.

These testimony-driven series must get ‘inside the room’ to gain a privileged perspective, as exemplified by our three-part series The Elon Musk Show which profiled Musk’s rise to prominence over the course of the last two decades through interviews and testimony from those closest to him, giving a unique, fresh perspective on a character that has made his own headlines. What other precincts or moments in the history of the last century could we revisit with this approach in mind? This could be grass-roots history, testimony from the front-lines, or perspectives from the top tables of power.

Our commissioning needs

Premium returnable history formats remain a cornerstone of our success, with Who Do You Think You Are?, Digging For Britain and A House Through Time.

We’re always interested in the next returnable history hit which can turn into a brand. Ideas must appeal to a broad audience, have a real clarity of proposition to attract viewers on linear and be instantly graspable for iPlayer, with a strong story engine or format so it can keep returning at volume.

We’re also looking to commission programmes in a number of other areas.

It’s always worth thinking about what co-production finance your ideas might attract. This is not simply about adding value, but attracting big ideas that resonate with national and international audiences. They don’t have to come to us with money already attached. There are also opportunities to co-commission series together with BBC teams in the Nations. Are there subjects which will appeal to a local audience that also have the breadth and interest to attract a UK-wide audience as well?

1. Boxset factual

We want factual series that the audience can consume multiple episodes of back to back on iPlayer. As well as iconic subject matter this is about a depth of story-telling detail. Tight character driven narratives, in-depth psychological examinations and new points of view drive successful ideas in this space – and each episode must leave audiences wanting to come back for more. Think about how the story arc unfolds so they feel as though they can be consumed in one sitting on iPlayer.

Rise of the Nazis - which grew to four series of three episodes each - is a perfect example of this type of idea. Additionally, in pre-20th century history, the new series Julius Caesar: The Making of a Dictator tackles the ancient world in a boxset way.

2. Big singles

Ambitious single films can have a huge impact on both iPlayer and the channels, but they have to work hard to gain the traction we need. Ideas for singles must be best-in-class or certain to grab media headlines so they can create word of mouth buzz to draw in audiences. Subjects have to feel big and hit the schedules with as much noise as possible and stand out on the iPlayer homepage. They can’t be lost in the crowd.

We’ve had success with access-driven singles like the award-winning 9/11: Inside the President’s War Room, the rare archive of Elizabeth: The Unseen Queen, or the new discoveries in How the Holocaust Began. These ideas had exactly the kind of impact we are looking for.

3. Landmark

We are actively looking for the next evolution in landmark programming. The four part series Union with David Olusoga was a huge critical and ratings success. It examined the history of the whole UK over the last 500 years in a way that felt both timely and fresh, bringing ambition and scale to our national story. We want more ideas that promise this sort of definitive approach to a subject.

Landmark series are often presenter-led, but we also want to explore new ideas that challenge this form or modernise the genre. How can we innovate in the way we cover landmark style series, while tackling history that the whole nation can embrace?

4. New talent

We are also looking to commission single films that break-out the next generation of expert presenting talent. These will need two vital ingredients: standout talent working professionally in the field and a standout idea that will bring in a big audience. To be successful, we need both. These commissions might reveal new journalism, or tackle urgent subjects that only the BBC would cover, or they could mark key anniversaries.

Creating impact - video brief

Watch Jack Bootle, Head of Specialist Factual Commissioning, discuss how to create impact in ideas for science, history, religion and ethics and natural history.

Unscripted on iPlayer

Read about how we commission unscripted content in an iPlayer first-world, along with advice and further resources to maximise the impact of your programme on the platform.

Sat, 27 May 2023 05:33:00 -0500 en text/html https://www.bbc.co.uk/commissioning/history No result found, try new keyword!The Dogs of the Dow beat the market in 2022 S&P 500 (SNPINDEX: ^GSPC) ... Tue, 07 Nov 2023 05:21:00 -0600 en-us text/html https://www.msn.com/

Insider Monkey

In this article, we will look at the 15 most advanced countries in engineering. We will also discuss the integration of AI in engineering. If you want to skip our detailed analysis, head straight to the 5 Most Advanced Countries in Engineering. In today’s digital age, we have witnessed several industries being revolutionized by AI […]

Thu, 16 Dec 2021 03:36:00 -0600 en-GB text/html https://uk.finance.yahoo.com/quote/CRM/

Insider Monkey

In this article, we will look at the 15 most advanced countries in engineering. We will also discuss the integration of AI in engineering. If you want to skip our detailed analysis, head straight to the 5 Most Advanced Countries in Engineering. In today’s digital age, we have witnessed several industries being revolutionized by AI […]

Tue, 30 Nov 2021 05:22:00 -0600 en-CA text/html https://ca.finance.yahoo.com/quote/CRM.NE