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Salesforce-Certified-Community-Cloud-Consultant Certified Community Cloud Consultant

The Salesforce Community Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Community Cloud application and demonstrate knowledge and expertise in each of the areas below.



Implementation: 22%

Given a scenario including Community member Persona information, recommend the appropriate license type to meet the requirement.
Evaluate the infrastructure of a Community.

Describe capabilities of different deployment types.

Determine the mobility requirements for a Community.

Evaluate integration strategies for a given use case.

Outline the considerations required for a successful Community rollout.

Given a scenario, determine which limits will influence a Community (for example, Community user limits).
Explain how to set up a custom domain for a Community.

Sharing and Security: 20%

Determine security requirements given a scenario that includes collaboration, business process, and/or document requirements.

Determine the appropriate security model for a given use case (for example, Sharing & Users, Person Accounts, Profiles, Objects).

Determine the steps to build a public Community.

Given a scenario, determine the steps to provision Community users.

Community Setup: 18%

Determine steps to configure and set up topics, and map to associated knowledge articles.

Identify the Community user login requirements.

Determine how to set up email for Community users.

Explain the multilingual capabilities in Communities.

Identify when to integrate Salesforce products into a Community.

Experience Builder: 12%

Determine how to customize a Community to match a company’s branding using Experience Builder.

Determine how to customize navigation for given requirements in a template-based Community.

Determine the steps to create and configure Lightning pages.

Explain how to configure template components for given requirements.

Determine the steps to install and set up Lightning components.

Determine how to optimize Community performance.

Community Management: 11%

Identify how to grant users access to the Community.

Determine the steps to set up Community dashboards and insights.

Explain Community moderation features.

Given a scenario, determine the steps to create recommendations in a Community.

Given a scenario, determine the steps to set up reputation levels in a Community.

Content: 9%

Explain the capabilities of CMS Connect.

Identify the methods to personalize content for users.

Explain the capabilities of Chatter questions and Chatter groups.

Describe the capabilities of Communities Search.

Describe the process for translating a Community.

Templates and Use Cases: 8%

Explain the capabilities and use of Lightning templates and Lightning Bolt.
Certified Community Cloud Consultant
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Question: 98
Universal Containers needs to create a Support Community with the following requirements:
Customer and partner users will be members of this community and use the Customer Community and Partner
Community License, respectively.
A customer user should be able to see all cases opened for their account, including cases opened by their colleagues.
Customer users must be able to collaborate with all Community users.
What two things should a Salesforce Admin do to accomplish this? (Choose two.)
A . Create a Sharing Set on the Case object.
B . Enable Super User access for customer users.
C . Set up Delegated Admin access for customer users.
D . Select the Community User Visibility checkbox.
Answer: BD
Question: 99
Universal Containers Community Manager wants to better measure the Community adoption and engagement.
Which approach should the manager use?
A . Use Google Analytics to generate the adoption report.
B . Use Data Loader to get the user data to generate a pivot table in Excel.
C . Install the Salesforce Community Management AppExchange package.
D . Install the Wave dashboards for Communities.
Answer: C
Question: 100
Universal Containers is building a Customer Community.
What can the Administrator add to the Navigation Menu?
A . Salesforce Objects, Topics, Community Pages, External URL, Forecast
B . Salesforce Objects, Community Pages, App Launcher, External URL
C . Salesforce Objects, Topics, External URL, Lightning Component, Community Pages
D . Salesforce Objects, Global Actions Community Pages, External URL
Answer: C
Question: 101
Universal Containers has built a Partner Community for its users. Users must accept an agreement when logging into
the Community for the first time.
What are three ways for a Salesforce Administrator to meet this requirement? (Choose three.)
A . Leverage audiences and page variations to hide content in the Community until the user agreement has been
accepted.
B . Use login flows to show the user agreement when Community users log in for the first time.
C . Build a Site.com page with a user agreement and replace the login page with complete registration on
acknowledgment.
D . Redirect users to a custom page displaying a user agreement before users log in for the first time.
E . Customize the user registration page to include the user agreement and complete registration on acknowledgment.
Answer: AE
Question: 102
A coffee company is launching a public brand worldwide. Consumers need to see all relevant information about the
brand in one place. Brand advisors can also submit applications to become Partners.
How should the coffee companys Administrator meet these requirements?
A . Create a Private Community and let brand advisors and consumers register themselves.
B . Create a Public Community for consumers and brand advisors.
C . Create a Public Community for consumers and a separate Private Community for brand advisors.
D . Create a Public Community and let brand advisors and consumers register themselves.
Answer: D
Question: 103
Universal Containers (UC) is migrating from a legacy portal to a new Community. UC needs to stand up the new
Community immediately where users can ask questions and provide answers.
Which Community template should the Community Cloud consultant recommend?
A . Customer Account Portal
B . Customer Service
C . Salesforce Tabs + Visualforce
D . Partner Central
Answer: B
Question: 104
A healthcare company wants to create a Community for its patients and providers. The Community needs to be
optimized for healthcare use cases and follow industry best practices.
What should the Community Cloud consultant consider first to meet the requirements?
A . Lightning Community templates
B . Custom solutions
C . Business Value Map and ROI
D . Lightning Bolt solutions
Answer: A
Question: 105
Universal Containers launched a Lightning Customer Community that lists store locations through a custom object,
Store Locations. Users searching for locations are unable to see any Store Locations records.
Which three actions should the Community Cloud consultant take to solve this issue? (Choose three.)
A . Add an HTML component with a link to the Store Locations Community page.
B . Enable Read access on the user profile to the Store Locations object.
C . Add the Store Locations object pages to the Community navigation.
D . Associate a tab to the Store Locations object.
E . Define the Store Locations object in the Global Search Results component.
Answer: DE
Question: 106
Universal Containers (UC) recently built a Community for its customers. UC stores customer invoices outside of
Salesforce. UC wants to allow customers to be able to search for and view their invoices immediately after creation.
Which Salesforce feature should the Community Cloud consultant recommend?
A . Chatter and Files
B . External Services
C . Files Connect
D . Files Sync
Answer: C
Question: 107
Universal Containers has created a new Lightning Community in the sandbox using the Partner Central template. The
Partner Community is built using standard Lightning Components, custom Lightning Components, and object pages.
What should the Administrator use to migrate changes from sandbox to production?
A . Change sets
B . Force.com IDE
C . Metadata API
D . Template export
Answer: A
Question: 108
Universal Containers uses a third-party billing system for storing invoice records and wants to show these records on
its Salesforce Partner Community.
What should a Community Cloud consultant suggest as a method of implementation?
A . Configure Files Connect and include the external object in the global search.
B . Configure Salesforce Connect and define the required External Objects.
C . Create a custom Lightning Component to display the information in an iframe.
D . Use the standard Files component and define the third-party billing system as a source.
Answer: A
Question: 109
A company uses CMS (Content Management System) to store and manage public content. The VP of Advertising
wants to run marketing and advertising campaigns in the Community using that content.
How should the Administrator render advertising content in the Community?
A . get and install the Community Content package from the AppExchange.
B . Use Process Builder to import content from the CMS on a periodic basis.
C . Configure CMS Connect to pull content from the CM
E . Build a custom integration point between the CMS and the Community.
Answer: C
Question: 110
Universal Containers (UC) is implementing a self-service Community. UC has a high volume of customers with
complex hierarchies. The majority of UC customers have multiple Accounts and frequently add new Accounts.
Universal Containers wants customers to be able to create new Accounts and Contacts on their own.
Which two license types should UCs Salesforce Administrator recommend? (Choose two.)
A . Customer Community Login
B . Customer Community
C . Customer Community Plus Login
D . Customer Community Plus
Answer: CD
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In today’s business world, using a top CRM software is no longer optional; it’s critical for success. A good customer relationship management (CRM) software will help you expedite your business growth by streamlining your workflows, boosting sales and improving customer engagement.

However, given the plethora of options available, choosing the right tool can be hard. In this article, we will dive into a detailed comparison of two popular CRM platforms, which we’ve covered extensively in our Salesforce CRM review and monday Sales CRM review. This guide offers helpful insights so you can make an informed choice that best suits your business needs.

Let’s now dive into a detailed comparison of the two platforms.

Features 

Both Salesforce and monday Sales CRM  have a vast range of features. However, Salesforce is richer in more advanced CRM features compared to monday.

Salesforce

Salesforce is a comprehensive CRM platform that offers a vast range of features, including sales automation, customer service, marketing automation and analytics. It offers lead management, opportunity management, customer service and contact management features. It also comes with a high degree of customization and integration features. This makes it suitable for businesses with complex sales and marketing operations.

monday 

monday is mainly focused on project management. As such, it’s not as heavy as Salesforce in terms of CRM features. However, monday also includes extensive project and team management, human resources, and software development features. This makes it fit for businesses that need an all-inclusive tool for improving sales and customer experience as well as team management.

Winner: Salesforce

Salesforce offers a wider range of features and functionalities to manage customer relationships and support sales and marketing efforts. This makes it the winner in terms of CRM features. However, if you are interested in more than just CRM features, monday is a better option.

Pricing 

Both Salesforce and monday offer a range of pricing options to suit businesses of different sizes.  They also come with a free trial, which allows users to try the tools’ features before committing to them. 

Salesforce

The pricing model for Salesforce is a bit complex and can be confusing. The pricing plans are based on the size of the business. Generally, the pricing plans for Salesforce are much more expensive than those of monday. The following are the four pricing plans that Salesforce offers:

  • Essentials: This goes for $25 per user per month paid annually.
  • Professional: It costs $80 per user per month paid annually.
  • Enterprise: This costs $165 per user per month paid annually.
  • Unlimited: It costs $330 per user per month

monday

monday’s pricing plans are considered more affordable than those of Salesforce. These pricing plans are based on the number of features and users. In addition to the free plan, which accommodates up to two users, monday offers the following pricing options:

  • Basic: This costs $10 per user per month billed annually.
  • Standard: It goes for $14 per user per month billed annually.
  • Pro: It costs $27 per user per month billed annually.
  • Enterprise: This plan requires a custom quote.

Winner: monday

monday beats Salesforce hands down, as it offers more affordable and simple pricing plans, with the cheapest plan costing $10 per user per month. Although Salesforce has more comprehensive and robust features, monday also offers similar features at more friendly rates.

Customization and scalability

Both sales platforms come with excellent customization capabilities.

Salesforce

Salesforce offers a high level of customizability. It comes with a broad range of customization options allowing businesses to tailor the platform to suit their unique needs. With Salesforce customization options, you can change the platform’s interface, including the colors, logo and graphics, to reflect your company’s identity. You can also alter the dashboards to display important business information as well as create personalized applications using AppExchange. This platform also offers flexible plans to accommodate businesses of different sizes, making it appropriate for both small and large enterprises. This means that it will be able to adapt and cater to your business needs for performance and reliability as it grows.

monday

While monday also provides pretty good customization capabilities, its options are not as extensive and advanced as those of Salesforce. The app comes with a wide range of fully customizable templates designed to suit specific activities. With Salesforce, you can modify the dashboards to suit your specific needs. Generally, monday’s customization options are easy and straightforward, which makes it a good fit for beginners and small companies.

Winner: Salesforce

Salesforce outshines monday, as it offers more advanced customization options. The downside to this, however, is that you may need a highly tech-savvy team to create custom applications and make optimal use of all the features the platform has to offer.

Integrations

Both platforms have impressive integration capabilities, which allow you to connect different tools to enhance your team’s productivity and boost performance.

Salesforce

Thanks to its AppExchange, Salesforce integrates with over 3,000 other business apps. Salesforce integrates seamlessly with apps such as Slack, Stipe, Shopify and Google Drive, among many others.

monday 

While monday’s integration capabilities are not as extensive as Salesforce’s, the platform also has smooth integration with other apps, including project management, marketing and team collaboration tools. It integrates seamlessly with more than 30 apps, including Shopify, Gmail, Outlook, DocuSign, Microsoft Teams and Slack. It also has an Apps Marketplace that allows smooth integration with a range of other apps, for a total of 200 integrations.

Winner: Salesforce

Salesforce wins over monday in terms of integration capabilities, thanks to its AppExchange, which gives access to a wide range of apps.

Ease of use

Salesforce

Due to its vast collection of advanced features, Salesforce has a complicated user interface with various buttons to click, which can be overwhelming, especially to new users. It will thus require some time for users to fully master and use its features optimally. As such, Salesforce is most suited for large enterprises with complex CRM processes.

monday

Compared to Salesforce, monday has a more friendly and straightforward user interface, which makes it favorable for new users. Its vibrant and colorful dashboard allows you to quickly locate all the functions you require. In addition, the platform offers extensive resources to help you get started easily. 

Winner: monday

In terms of ease of use, monday takes the crown. The platform boasts a simple interface and hence has a shallow learning curve. Further, given the platform’s rich resources, you’ll get running in no time.

Customer support

Customer support is a crucial consideration when choosing a CRM platform.

Salesforce

In addition to the various learning resources, Salesforce offers a range of options to businesses to efficiently deal with customer service inquiries, including a 24/7 phone support and an online forum. However, the level of support depends on your plan, with more support avenues available in the higher tiers.

monday

monday offers customer support through various channels, including videos, webinars, articles, a knowledge base and a community forum. It also offers 24/7 support phone support plus a ticketing system and a dedicated customer success manager for enterprise plan users.

Winner: monday

monday is the winner in terms of customer support, as its 24/7 support is available across all its packages, including the free version.

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Salesforce skills and certifications are in high demand in the information technology industry and you’ll be positioned to take your career to the next level with a few certifications under your belt. 

But what’s the best way to prepare for the exam? An online Salesforce certification course is an ideal place to start. Whether you’re new to Salesforce or need to brush up on your skills, we’ll go over several options for you to choose from that go beyond an exam guide.

The Best Salesforce Certification Courses

We explored over 100 Salesforce certification courses on the web and come up with our top picks. The featured courses are from LinkedIn Learning, PluralSight, Trailhead and Udemy. While this CRM platform is popular and these names are well-known, you should the platform that make the most sense for your needs.

Here’s a description of each course, who it’s for and the price point. We’ve also categorized the courses by skill level: beginners, intermediate students and advanced students.  

Salesforce Certification Courses for Beginners

These Salesforce Certification Courses are great for if you’re just learning the ropes.

1. The Complete Salesforce Classic Administrator by Udemy

  • Who it’s for: Beginners
  • Price: $19.99

Just $19.99 gets you a seat in this bestselling course from Udemy — it’ll teach you everything you need to know to pass the Salesforce Administrator Certification Exam.

When you enroll, you’ll have instant access to 10.5 hours of on-demand video, 17 articles, 2 downloadable resources and 1 practice test. The class begins with a lesson on how to create your own free account. You’ll also learn core concepts of the platform along with the mechanics of deploying the Lightning Experience in Salesforce.

The class is instructed by Mike Wheeler, Salesforce trainer, and Aaron Wheeler, Adobe certified expert. It’s designed for beginners and those who are a bit more experienced who want to take the Salesforce Administrator Exam. 

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

  • Who it’s for: Beginners
  • Price: Free 

It’s fun to prepare for your Salesforce Administrator Certification exam through Trailhead’s course. 

This 53-hour class begins with an overview of the exam so you’ll know what to expect when it’s time to test. It’s followed by an organization setup task in Salesforce. Once you’ve got the foundational work out of the way, you’ll jump right into the first Salesforce Platform Basics module. 

As the course progresses, you’ll be required to complete a series of assignments and projects to demonstrate your proficiency in the subject. The class wraps up with helpful study tools and a practice test. 

Enrollment is free, but you’ll need to sign up for a Trailhead account to get started. 

3. Formula Fundamentals in Salesforce by PluralSight 

  • Who it’s for: Beginners
  • Price: Included with a monthly subscription 

You might want to gain a better understanding of how Salesforce formulas work if you want to enhance your user experience. This 5-star course is worth exploring. The class is a little over 1.5 hours and includes 6 modules. 

Instructor and software developer Dan Appleman covers formulas, data, operators and functions. He also shares real-life examples and testing formulas that can significantly assist you when as you use the platform. 

The enrollment fee for Formula Fundamentals in Salesforce is included in the $29 PluralSight monthly subscription. You can also grab a seat for free by signing up for a 10-day trial. 

Have you mastered Salesforce mechanics? If not, these intermediate-level courses may be a good fit.

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

  • Who it’s for: Intermediate students
  • Price: Included with a monthly membership

Taught by Christopher Matthew Spencer, a Salesforce certified administrator, this course is best for those who are ready to start preparing for the qualification exam. 

The 1-hour class touches on the benefits of certification, what’s included in the exam and how to register. You’ll also learn which study materials are most useful and the tips you should implement to increase your odds of earning a passing score on the first attempt. 

It’s free to enroll with a $29.99 LinkedIn Learning monthly membership. But if you’re not yet a member, sign up for a free 1-month subscription to access the course for free.

5. Salesforce Platform App Builder Certification Course by Udemy

  • Who it’s for: Intermediate students 
  • Price: $19.99

Learn what it takes to pass the Salesforce Platform App Builder Certification Exam in this bestselling course from Udemy. You’ll also learn how to set up security and access permissions, configure a role hierarchy, build apps on the platform and a host of other useful skills. 

This class includes 19 hours of on-demand video, 11 articles and 6 downloadable resources to supplement your learning. Once you’ve reached the finish line, you’ll receive a Certificate of Completion. 

Enrollment is only $19.99 and it’s best to have a working knowledge of Salesforce before you sign up for the class.

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

  • Who it’s for: Intermediate students
  • Price: Free 

You’ll be able to review key concepts that appear on the Salesforce Platform App Builder exam. This class begins with a primer on Salesforce fundamentals and dives into more complex concepts related to app building. 

The material is delivered through interactive modules that include hands-on tasks and projects designed to enhance your experience. After the course, you can work through real-life simulations that apply to concepts featured in the certification exam. Expect to spend approximately 55 hours working through the course.

Make sure you know design, building and implementation of custom application basics before you enroll in the course. 

Advanced Salesforce Certification Courses

Do you have extensive knowledge of the platform or are you a Salesforce certified administrator? You may be interested in these advanced courses.

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

  • Who it’s for: Advanced students
  • Price: $19.99

Do you want to take your career to the next level as a Salesforce Certified Advanced Administrator? This course, the first of a 3-part series, will give you a sneak peek into what the process entails. You can proceed with the other 2 classes in Udemy if you enjoyed the first.

Test drive this 5-hour course for only $19.99. You can receive your money back within 30 days of enrollment if you’re not satisfied for any reason.

The Salesforce Administrator Certification Credential is a prerequisite for this course and you’ll also need it to sit for the exam. 

8. Salesforce Sales Cloud Consultant Certification by Udemy

  • Who it’s for: Advanced students
  • Price: $19.99

Are you interested in the Cloud Consultant Certification? If so, you might want to consider taking this class. This Udemy bestseller will equip you with the knowledge needed to pass the exam. Over 1,700 students have enrolled in this comprehensive course to date. 

You’ll be able to access a thorough discussion of the components of the exam. Instructor Mike Wheeler also covers implementation strategies, sales cloud solution design, marketing and leads, opportunity management, sales productivity and a host of other integral concepts. 

You can enroll for $19.99 and have instant access to 11 hours of on-demand video, 13 articles and 7 downloadable resources. 

9. Salesforce Service Cloud Consultant Certification Course by Udemy

  • Who it’s for: Advanced students 
  • Price: $19.99

This bestselling course will prepare you to pass the Salesforce Service Cloud Consultant Certification Exam. It includes 115 lectures condensed into 11 hours of video. You will also have access to 9 articles when you enroll. 

Instructors Mike and Aaron Wheeler offer 11 modules to give you access to essential industry knowledge. You’ll also earn the mechanics of implementation strategies, service cloud solution design, building custom service apps, knowledge management and interaction channels. 

Enrollment is $19.99 and you should have experience working in Salesforce before you register for this class. 

What Makes a Great Salesforce Certification Course?

Going beyond a practice exam, you need a certificate course that meets you where you are. The best Salesforce certification programs meet the following criteria

Taught by an Experienced Salesforce Trainer

Are you an IT employee? If so, you’re well aware that Salesforce is a sophisticated customer relationship management platform. Make sure you get an instructor who can break down terms, concepts and methodology. Look for a Salesforce trainer who’s well-versed in the platform and understands how to get you through the online certificate program. A Salesforce consultant may know the platform, but make sure they teach in a manner that speaks to you.

Interactive and Includes Resources 

You can’t expect to become skilled in Salesforce by studying a multi-page document. For this reason, the course should be interactive and include tasks or projects that allow you to apply the knowledge you’ve learned in the modules. It’s also a bonus if the instructor provides demonstrations for you to reference at a later date if needed. 

Most importantly, the course should include at least 1 practice exam to test your proficiency in the material. Otherwise, you won’t know whether you’re prepared to take the salesforce certification exam or if you need more time to study. 

Self-Paced

Some classes may force you to rush through the material to meet deadlines. As you explore sales Certification courses, confirm that you’re allowed to work at your own pace prior to the Salesforce exam. That way, you can take your time and give yourself the best chance at passing the applicable exam on the first attempt. 

Choose the Right Salesforce Certification Course

Enrolling in a reputable Salesforce certification course is the best way to set yourself up for success. You’ll take the guesswork out of trying to figure out what concepts to focus on and you’ll increase the odds of passing on the first try. 

New to Salesforce? Consider a free course to get acclimated with the platform. Once you’ve mastered the basics, move on to more complex material — enroll in intermediate and advanced courses. 

Confirm that the course is taught by a Salesforce trainer with a stellar track record. The course should also be self-paced so you have an ample amount of time to understand, retain and apply the information shared in the class. 

Frequently Asked Questions

A

Benzinga recommends The Complete Salesforce Classic Administrator and Prepare for Your Salesforce Administrator Credentials.

A

It takes 6 weeks to complete the certification, depending on your experience.

A

Depending on the industry in which you work and your role, you may or may not need Salesforce certification to obtain gainful employment. However, it is wise to receive as much training as you can to make yourself more marketable over the long-term.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html https://www.benzinga.com/money/best-salesforce-certification-courses
Top 10 Salesforce Consulting Companies In India 2023 No result found, try new keyword!Cyntexa provided Salesforce consulting services to a leading social ... offering the excellent customer value and enormous business benefits to its clients globally. They provide end-to-end ... Thu, 06 Oct 2022 05:18:00 -0500 en-US text/html https://www.outlookindia.com/outlook-spotlight/top-10-salesforce-consulting-companies-in-india-2023-news-228016 2023: The Year Generative AI Transformed Enterprise Data Management

As we transition from one year to the next, it's a season of reflection and looking forward. As an analyst, the end of the year is a time to learn from past work, analyze its outcomes and consider its potential impact on the future.

In 2023, enterprise data management (EDT) solutions underwent significant changes due to the influx of generative AI technologies. These technologies have fundamentally altered how businesses approach data management, analysis and usage. In this post, I’ll review some of 2023’s highlights in this field.

How Different Areas Of EDT Are Evolving

Over the past year, there have been promising developments in EDT across several key areas. These include data management itself, where the focus has been on using AI to Boost how data is organized and accessed. The data cloud sector has also experienced growth, with more businesses adopting cloud-based solutions because of their flexibility, scalability and facility for integrating tools that handle unstructured data.

In data protection and governance, there has been a continuous effort to enhance security measures to safeguard sensitive information. Database technologies have also improved, particularly in handling and processing large data volumes more efficiently by incorporating generative AI.

Recent advancements in data integration and intelligent platforms have been geared towards better aggregating data from multiple sources, allowing for more comprehensive data analysis. The integration of AI and ML has further enhanced the capabilities of these platforms, improving data analysis interpretation and offering more profound and insightful analytical outcomes.

Full disclosure: Amazon Web Services, Cisco Systems, Cloudera, Cohesity, Commvault, Google Cloud, IBM, LogicMonitor, Microsoft, MongoDB, Oracle, Rubrik, Salesforce, Software AG, Splunk, and Veeam are clients of Moor Insights & Strategy, but this article reflects my independent viewpoint, and no one at any client company has been given editorial input on this piece.

Bringing AI To Data Management—And Vice Versa

“In a way, this AI revolution is actually a data revolution,” Salesforce cofounder and CTO Parker Harris said during his part of this year’s Dreamforce keynote, “because the AI revolution wouldn't exist without the power of all that data.” Harris's statement emphasizes the vital role of data in businesses and points to the increasing necessity for effective data management strategies in 2024.

As data becomes more central, the demand for scalable and secure EDT solutions is rising. My accurate series of articles focusing on EDT began with an introductory piece outlining its fundamental aspects and implications for business operations. This was followed by a more in-depth exploration of EDT, particularly highlighting how it can benefit businesses in data utilization. These articles elaborated on the practical uses and benefits of EDT and its importance in guiding the strategies and operations of modern businesses.

As businesses continue to leverage generative AI for deeper insights, the greater accessibility of data is set to revolutionize how they manage information. This development means enterprises can now utilize data that was previously inaccessible—a move that highlights the importance of data integration for both business operations and strategic decision-making. For instance, untapped social media data could offer valuable customer sentiment insights, while neglected sensor data from manufacturing processes might reveal efficiency improvements. In both cases, not using this data equates to a missed opportunity to use an asset, similar to unsold inventory that takes up space and resources without providing any return.

Revolutionizing Data Cloud Platforms

Incorporating AI into data cloud platforms has revolutionized processing and analyzing data. These AI models can handle vast datasets more efficiently, extracting previously unattainable insights due to the limitations of traditional data analysis methods.

Over the year, my own collaborations with multiple companies suggested the range of technological progressions. As I highlighted in a few of my articles, Google notably improved its data cloud platform and focused on generative AI with projects including Gemini, Duet AI and Vertex AI, reflecting its solid commitment to AI innovation. Salesforce introduced the Einstein 1 Platform and later expanded its offerings with the Data Cloud Vector Database, providing users with access to their unstructured enterprise data, thus broadening the scope of their data intelligence. IBM also launched watsonx, a platform dedicated to AI development and data management. These moves from major tech firms reflect a trend towards advanced AI applications and more sophisticated data management solutions.

At the AWS re:Invent conference, I observed several notable launches. Amazon Q is a new AI assistant designed for business customization. Amazon DataZone was enhanced with AI features to Boost the handling of organizational data. The AWS Supply Chain service received updates to help with forecasting, inventory management and provider communications. Amazon Bedrock, released earlier in the year, now includes access to advanced AI models from leading AI companies. A new storage class, Amazon S3 Express One Zone, was introduced for rapid data access needs. Additionally, Amazon Redshift received upgrades to Boost query performance. These developments reflect AWS's focus on integrating AI and optimizing data management and storage capabilities.

Recent articles have highlighted Microsoft's role in the AI renaissance, one focusing on the launch of Copilot as covered by my colleagues at Moor Insights & Strategy, and another analyzing the competitive dynamics in the AI industry. Additionally, Microsoft has expanded its data platform capabilities by integrating AI into Fabric, a comprehensive analytics solution. This suite includes a range of services including a data lake, data engineering and data integration, all conveniently centralized in one location. In collaboration, Oracle and Microsoft have partnered to make Oracle Database available on the Azure platform, showcasing a strategic move in cloud computing and database management.

Automating Data Protection And Governance

With the growing importance of data privacy and security, AI increasingly enables the automation of data governance, compliance and cybersecurity processes, reducing the need for manual oversight and intervention. This trend comes in response to the rise in incidents of data breaches and cyberattacks. AI-driven systems have become more proficient at monitoring data usage, ensuring adherence to legal standards and identifying potential security or compliance issues. This makes them a better option than traditional manual approaches for ensuring data safety and compliance.

Security is not only about protecting data but also about ensuring it can recover quickly from any disruptions, a quality known as data resilience. This resilience has become a key part of security strategies for forward-thinking businesses. Veeam emphasized “Radical Resilience” when it rolled out a new data protection initiative focused on better products, improved service and testing, continuous releases and greater accountability. Meanwhile, Rubrik introduced its security cloud, which focuses on data protection, threat analytics, security posture and cyber recovery. Cohesity, which specializes in AI-powered data security and management, is now offering features such as immutable backup snapshots and AI-driven threat detection; in 2023, it also unveiled a top-flight CEO advisory council to influence strategic decisions. Commvault has incorporated AI into its services, offering a new product that combines its SaaS and software data protection into one platform.

LogicMonitor upgraded its platform for monitoring and observability to include support for hybrid IT infrastructures. This enhancement allows for better monitoring across an organization's diverse IT environments. Additionally, Cisco has announced its intention to acquire Splunk. This acquisition will integrate Splunk's expertise in areas such as security information and event management, ransomware tools, industrial IoT vulnerability alerting, user behavior analytics and orchestration and digital experience monitoring that includes visibility into the performance of the underlying infrastructure.

Key Changes for Database Technology

Advancements in AI and ML integration are making database technology more intuitive and efficient. Oracle Database 23c features AI Vector Search, which simplifies interactions with data by using ML to identify similar objects in datasets. Oracle also introduced the Fusion Data Intelligence Platform, which combines data, analytics, AI models and apps to provide a comprehensive view of various business aspects. The platform also employs AI/ML models to automate tasks including data categorization, anomaly detection, predictive analytics for forecasting and customer segmentation, workflow optimization and robotic process automation.

In my previous discussion about IBM's partnership with AWS, a major highlight is the integration of Amazon Relational Database Service with IBM Db2. This collaboration brings a fully managed Db2 database engine to AWS's infrastructure, offering scalability and various storage options. The partnership between AWS and IBM will likely grow as the trend of companies forming more integrated and significant ecosystems continues.

Database technology also evolved with MongoDB queryable encryption features for continuous data content concealment. MongoDB Atlas Vector Search now also integrates with Amazon Bedrock, which enables developers to deploy generative AI applications on AWS more effectively. It’s also notable that Couchbase announced Capella iQ, which integrates generative AI technologies that exploit natural language processing to automatically create demo code, data sets and even unit tests. By doing this, the tool is streamlining the development process, enabling developers to focus more on high-level tasks rather than the nitty-gritty of code writing.

Leveraging Data Integration Platforms

Generative AI technologies have also improved data integration capabilities by using historical data, analyses of trends, customer behaviors and market dynamics. This advancement is particularly influential in the finance, retail and healthcare sectors, where predictive insights are critical for strategic and operational decisions. There's been a shift towards adopting data lake house architectures, which combine the features of data lakes and data warehouses to help meet the challenges of handling large, varied data types and formats, providing both scalability and efficient management. This evolution in data architecture caters to the growing complexity and volume of data in various industries.

Integrating various data sources is crucial for many companies to enhance their business operations. Software AG has introduced Super iPaaS, an evolution of the traditional integration platform as a service (iPaaS). This advanced platform is AI-enabled and designed to integrate hybrid environments, offering expansive integration capabilities. Cloudera has also made strides with new data management features that incorporate generative AI, enabling the use of unstructured data both on-premises and in cloud environments. Its hybrid approach effectively consolidates client data for better management. Informatica's intelligent data management cloud platform integrates AI and automation tools, streamlining the process of collecting, integrating, cleaning and analyzing data from diverse sources and formats. This creates an accessible data repository that benefits business intelligence and analytics.

That’s a Wrap!

In my collaborations throughout the year with various companies, one key theme has emerged in this AI-driven era – data has become even more fundamentally important for businesses. It's clear that the success of AI heavily relies on the quality of the data it uses, and AI models are effective only when the data they process is accurate, relevant and unbiased.

For example, in applications such as CRM or supply chain optimization, outcomes are directly influenced by the data’s integrity. Instances where AI failed to meet expectations could often be traced to poor data quality, whether it was incomplete, outdated or biased. This year has highlighted the necessity of not just collecting large amounts of data but ensuring its quality and relevance. Real-world experience underscores the need for strict data governance and the implementation of systems that guarantee data accuracy and fairness, all of which are essential for the effective use of AI in business.

As AI technology advances and data quality improves, the use of generative AI in understanding and engaging with customers is becoming ever more prominent. Backed by good data management, this enhances the customer experience by making the customer journey more personalized and informative. It allows businesses to gain valuable insights from customer interactions, helping them continuously refine and Boost their offerings and customer relations. I expect this trend to grow, further emphasizing the role of AI in customer engagement and shaping business strategies. In fact, this symbiotic relationship between AI-driven personalization and customer engagement is becoming a cornerstone of not only data management strategy but modern business strategy overall, significantly impacting how companies connect with their customers.

Wrapping up, it's evident that the emphasis on data quality is critical for improving AI's performance. Data management, cloud services, data protection and governance, databases, data integration and intelligent platforms have all significantly contributed to the advancement of AI. In 2024, I expect we’ll see even more emphasis on ensuring the accuracy and relevance of data so that AI can provide dependable insights.

Sun, 31 Dec 2023 09:37:00 -0600 Robert Kramer en text/html https://www.forbes.com/sites/moorinsights/2023/12/31/2023-the-year-generative-ai-transformed-enterprise-data-management/
‘Thrifting’ Extends to Holiday Shopping Too

A new kind of present is gaining acceptance this holiday season. More consumers are picking secondhand items to gift each other, finding it to be an environmentally and budget-friendly option. 

Thrift stores that sell used clothes and goods are springing up online and on street corners. Goodwill Industries International, the nonprofit behind the familiar chain of thrift stores, is ramping up its online efforts.

Fashion brands are developing their own resale offering to keep up with clothing-reseller sites such as Depop and Poshmark. Roughly 17% of gifts this holiday season will be a resold item, according to software firm Salesforce.

“Consumers are choosing resale first because of the incredible value, the unique merchandise, and the incredible sustainability benefit,” said Matt Kaness, chief executive of GoodwillFinds, the nonprofit’s online e-commerce platform run in partnership with Salesforce.

Secondhand clothes, once seen as frumpy and embarrassing, are now keenly sought out by the fashion conscious. A popular vintage aesthetic dovetails with consumer calls for goods that do less harm to the world. About 85% of American shoppers have bought or sold preowned items over the past year, nearly a third for the first time, according to online marketplace OfferUp’s Recommerce report. In apparel alone, some 10% of the global market will be secondhand by next year.

GoodwillFinds’ online platform allows a smarter operation than the traditional bricks-and-mortar store, said Kaness, formerly an executive with retailers including Walmart and Urban Outfitters. The platform uses artificial intelligence and large data sets to more accurately price and categorize items, creating a much more efficient system, Kaness said.

“In a store, it’s a human looking at the item. They have paper sticker tickets for the price and they have to process such a volume that it is somewhat random,” he said. In contrast, the company’s online system uses computer vision to take a picture, identify the item, create a listing and price it. 

Moving online is the logical choice for secondhand sellers, said 25-year-old Brooke Bowlin, who runs lifestyle blog Nuance Required. “Secondhand stores just can’t sell enough,” said Bowlin, who started her own thrift store in Siloam Springs, Ark. “By moving online and expanding the audience, there is an opportunity to re-home more clothes,” she said.

Major fashion brands are also increasingly recognizing that secondhand is as much a necessity as it is an opportunity. The fashion industry is responsible for up to 8% of global emissions, relying on resource-intensive raw materials and fast-moving trends that have contributed large amounts of waste. Around 11.3 million tons of textile waste go to landfills in the U.S. every year, according to environmental organization Earth.Org. 

Outdoor-clothing retailer Patagonia established its Worn Wear platform in 2017, one of the first resale channels by a major brand. 

As much as adapting to trends, Patagonia Worn Wear aims to change consumer behavior, said Asha Agrawal, managing director of the Patagonia venture fund that runs the platform. 

“A lot of our messaging is around—‘you don’t need to buy something new,’” she said.

Worn Wear buys back used brand gear from consumers by paying higher prices than peer-to-peer apps or other marketplaces, Agrawal said. This strategy contributes to the bulk of the platform’s costs but also boosted its inventory fourfold this year alone, she said, adding Worn Wear has been profitable for the last two years.

Worn Wear is now integrated into the Patagonia brand. “You can now do your main shopping with Patagonia with our resale business in the U.S.,” she said. “That’s a huge evolution for us.”

Resale by brands and third parties is expected to outpace traditional thrift sales and donations in the U.S., rising to 60% of a $70 billion total by 2027 from 15% of the $20 billion secondhand market in 2017, according to online thrift store ThredUp’s accurate resale report. 

Other fashion players have their versions. Sweden’s Hennes & Mauritz launched H&M Pre-Loved in the U.S. this year, in partnership with ThredUp. Inditex-owned Zara has launched a preowned platform that offers repair services, customer-to-customer sales and donations of used garments in the U.K. and France, with plans for a U.S. rollout by 2025. 

Resale remains an imperative for fashion brands as a way to control distribution and retain the trust of shoppers increasingly alert to the fate of their old clothes. However, scaling up resale generates a raft of operational challenges such as authentication, returns and ensuring that secondhand doesn’t look like an afterthought, said Anita Balchandani, fashion lead at consultant firm McKinsey & Co. 

Unlike nonprofits, such as Goodwill, that get their inventory from donations and don’t have to be accountable to shareholders, retailers are struggling to make business sense of resales, Balchandani said. 

“No one has proven the path to scaling this up profitably,” she said. “You almost have to create a whole new end-to-end supply chain…. The retailer who cracks that journey is going to make a real difference in this space.”

Write to Joshua Kirby at joshua.kirby@wsj.com

Corrections & Amplifications
An earlier version of this article incorrectly said GoodwillFinds is the only major nonprofit player in resale. (Corrected on Dec. 21)

Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Mon, 18 Dec 2023 17:00:00 -0600 en-US text/html https://www.wsj.com/articles/thrifting-extends-to-holiday-shopping-too-785bb5a3
Salesforce Partner NexGen Consultants Acquired By Chicago Firm

The professional services firm, which fields an IT division focused on emerging technologies and industry expertise, looks to stand out in the CRM leader's ecosystem by delivering artificial intelligence and multivendor integration.

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Sikich, a large professional services firm, Tuesday completed its purchase of Salesforce partner NexGen Consultants as it looks to boost a CRM practice powered by advanced analytics and artificial intelligence.

The Chicago-based company's tech practice (it also has a large accounting division) focuses on bringing to the upper midmarket a diverse array of digital transformation technologies, including Oracle NetSuite and Microsoft Dynamics, Jim Drumm, leader of the Sikich technology team, told CRN.

"We use a lot of the extended solutions out there, so that's why we wanted to get in the lanes with Salesforce," Drumm said. Financial terms of the deal were not disclosed.

[Related: Salesforce Wants 250,000 Channel Partners To Realize Benioff's Growth Vision]

NexGen was a great fit, he told CRN.

The Salesforce Gold partner, based in Cincinnati, has only remote workers who serve about a thousand customers across the U.S. NexGen's roughly $6 million annual Salesforce practice is focused on financial services, manufacturing and supply chain.

Sikich only had a nominal Salesforce practice before the acquisition and saw benefit in moving fast to become a player in that ecosystem.

"Within the next couple years, Salesforce will probably become one of our largest practice areas," Drumm said.

The CRM leader is an increasingly attractive partner because of its ambitious strategy and integration capabilities, he said.

"I think with [Salesforce CEO Marc] Benioff's aggressive acquisition mentality and where he's looking to go, you can't help but be excited about Salesforce," Drumm said. "We see them in our existing client base all the time, so the synergies we will pick up there will be incredible."

While negotiations with NexGen began before Salesforce revealed plans to acquire Tableau, that nearly $16 billion mega-deal sweetened the pot, as Sikich was already a Tableau partner.

The data visualization giant, coupled with Salesforce's emerging AI and integration capabilities, create new opportunities in the market, he said.

"You lay Tableau on top of [Salesforce] Einstein and you've got this very innovative way to extend the enterprise solution to any back office," Drumm said, including environments powered by SAP, Microsoft Dynamics and Oracle NetSuite.

Sikich's technology division remains focused on subject-matter and industry expertise, not specific vendors or solutions. That approach has led the company to embrace and bring to market emerging technologies, from artificial intelligence to blockchain to robotic process automation.

The industry is veering back toward best-of-breed solutions, Drumm said, after an era where heterogenous environments dominated due to the lack of good integration tools.

Wed, 02 Oct 2019 08:14:00 -0500 text/html https://www.crn.com/news/cloud/sikich-acquires-salesforce-partner-nexgen-consultants
Salesforce Services Market Set to Surge with a 14.4% CAGR, Aiming for a Whopping US$ 33.5 Billion by 2029

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

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Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

  • Planning
    • Advisory Services
    • Change Management
  • Implementation
    • Integrated Services
    • Custom Application Development
    • Application Modernisation and Data Migration
    • Testing Services
  • Manage
    • Monitoring
    • Upgrade
    • Governance
    • Helpdesk
    • Training
    • BPO

By Application:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • App Cloud
  • Commerce Cloud
  • Analytics

By Vertical:

  • Salesforce Services in BFSI
  • Salesforce Services in Healthcare and Life Sciences
  • Salesforce Services in Media and Telecom
  • Salesforce Services in Retail and CPG
  • Salesforce Services in Government
  • Salesforce Services in Manufacturing
  • Salesforce Services in High Technology
  • Salesforce Services in Energy & Utilities

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

About Future Market Insights (FMI):

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Dreamforce 2022: The 14 Coolest Exhibitors

Slalom, Deloitte, Gerent, PagerDuty and Provus were among the exhibitors at Salesforce Dreamforce 2022 in San Francisco.

Plenty of services partners joined an incident response platform provider, a deal construction automation software maker and other vendors on site for Salesforce’s annual Dreamforce 2022 conference.

Representatives with Slalom, Deloitte, Gerent, PagerDuty and Provus were among the 40,000 people in attendance for the conference, held in San Francisco, where Salesforce is based. Attendance reached around 150,000 counting online viewers, according to Salesforce.

[RELATED: Salesforce Co-CEO Bret Taylor At Dreamforce 2022: Genie ‘Changes The Game For CRM’ ]

The big news from Dreamforce 2022 included Salesforce’s new Genie feature, which co-CEO Bret Taylor labeled “the most significant shift to the Salesforce platform” in 20-plus years.

Salesforce-owned Slack announced a preview of its canvas feature and open beta of its rebuilt collaboration application.

Here are some of the standout vendors and services partners who shared photos and videos online of their booths and presence at Dreamforce 2022.

PagerDuty

San Francisco-based PagerDuty didn’t have to travel far to make an impression on the Salesforce Dreamforce expo floor.

The publicly traded incident response platform provider announced this week that more than 2,000 customer service teams are using PagerDuty. And the company offers an integrated product called PagerDuty Application for Service Cloud for Salesforce users, which also builds on PagerDuty’s Slack integration with an intelligent swarming capability.

In June, PagerDuty for Customer Service Operations announced a deeper integration with Salesforce Service Cloud and Slack, including a single Slack connection management page, according to PagerDuty.

The company also offers a partner program for resellers, integrators and other partner types.

Aisera

Fresh off a $90 million Series D round of funding, Aisera was among the startups to stand out at Dreamforce 2022. The company provides automation software for IT, sales and customer service teams.

Palo Alto, Calif.-based Aisera announced the Series D round on Aug. 3. The Growth Equity business within Goldman Sachs Asset Management and Thoma Bravo led the round.

Its IT service desk offering aims to help incident handling, service requests and changes for IT, human resources, cybersecurity and operations teams using Salesforce Service Cloud, according to the company.

Provus

Provus offers services meant to shorten the deal construction process, with artificial intelligence-powered technology meant to automate configuring, pricing and quoting for sales teams.

The Saratoga, Calif.-based startup’s service is built on the Salesforce platform, according to Provus. Its EPQ platform is on Salesforce’s AppExchange Marketplace.

In July, Provus announced a $12 million Series A round of funding for boosting its product, engineering, sales and marketing efforts. Norwest Venture Partners led the round. Accel Partners, Storm Ventures and Firebolt Ventures participated.

Provus was founded in 2021, according to Crunchbase.

Cherry Bekaert

Accounting firm and digital consultancy Cherry Bekaert was among the exhibitors at Salesforce’s Dreamforce 2022 event.

The Raleigh, N.C.-based firm counts among its technology partners Salesforce-owend Tableau, Microsoft and Nintex, according to Cherry Bekaert’s website. Its digital consulting services include strategy, transformation, business intelligence, data analytics, managed IT security and workflow automation.

The firm was founded in 1947, according to Cherry Bekaert.

Slalom

Slalom, a consultancy of more than 11,000 employees, has been investing in its Salesforce practice.

The Seattle-based company was among the Salesforce partners who introduced to market industry-focused services that feature Slack.

The partners include Accenture, Atrium, Capgemini, Deloitte, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom, according to Salesforce. Their industry-focused services are meant to appeal to financial services, manufacturing, communications, retail, media, technology and other verticals.

In August, Slalom announced that it had achieved the Amazon Web Services (AWS) Supply Chain Competency, its 15th AWS competency. In July, Slalom launched the Showcase platform as a centralized hub for its entire engineering community to share best practices, lessons learned and reusable code in serverless development, business intelligence and other areas.

Cloud Coach

Cloud Coach representatives were among the about 40,000 attendees of Salesforce’s Dreamforce 2022 this week in San Francisco.

The Fort Collins, Colo.-based company offers a project management service built on Salesforce, with use cases including professional services automation, customer onboarding and improved project portfolio management, according to Cloud Coach’s website.

Cloud Coach was founded in 2005, according to the company. Customers include Twinkies and Ding Dongs maker Hostess Brands and Athenahealth health care technology provider.

The company also has a partner program, accepting implementation businesses and other partner types, according to Cloud Coach.

CGI

Canada-based systems integrator CGI was on site at Dreamforce 2022 to show off sustainability efforts and its partnership with Salesforce, which dates back to 2010.

CGI – No. 14 on CRN’s 2022 Solution Provider 500 – is among the Salesforce partners delivering its Net Zero Cloud for enterprise sustainability, according to CGI.

The integrator also offers Salesforce services for government agencies and Salesforce services for energy and utilities customers, according to CGI.

Prodly

Prodly offers development operations (DevOps) tools for Salesforce users to release software changes faster and with the promise of fewer bugs.

Palo Alto, Calif.-based Prodly promises streamlined data seeding, automated testing and other features that are meant to remove bottlenecks and Boost collaboration, according to the company.

Earlier this month, the startup pushed out its latest release, with a new environment access control feature, access to the standard Salesforce sharing model for managed instances and other updates. Prodly was founded in 2014, according to the company.

Prodly also has a partner program for consultants, implementation businesses and other partner types, according to the company.

Deloitte Digital

The digital wing of British consultancy Deloitte used Dreamforce 2022 to promote Wave, an expansion of its Salesforce Bootcamp, providing a free way for workers to gain skills related to the marketing and sales software vendor.

Deloitte debuted the program first in the U.S., followed by the U.K. and other regions, according to the company. The program is meant to bring new opportunities to people of color and those underrepresented in technology.

Participants can work with colleagues from similar backgrounds, including military veterans, mothers returning to work, people with disabilities and refugees, according to the company. Participants can also work on demo projects and scenarios encountered during an average consulting engagement.

Gerent

On site at Dreamforce 2022 was Salesforce implementation and consulting partner Gerent.

The Herndon, Va.-based partner business focuses on industries including education, manufacturing and insurance, according to Gerent. The company offers managed services customer digital experience designing.

Gerent was founded in 2008, according to the company.

Spiff

Representatives of this Sandy, Utah-based startup chatted with Dreamforce 2022 attendees about their commission management platform.

The company, founded in 2017, connects to customer relationship management software, enterprise resource planning software, human capital management software and payroll platforms, according to Spiff.

Spiff’s aim is better accuracy in commission statements and visibility into commission data in real time for sales representatives, according to the company.

Earlier this month, Spiff unveiled a table-based spreadsheet-interface for administrative users. In August, Spiff put its commission estimator tool on Salesforce’s AppExchange marketplace, according to the company.

NTT Data Services

During Dreamforce 2022, NTT Data Services – No. 3 on CRN’s 2022 Solution Provider 500 – announced a definitive agreement to buy Arizona-based Apisero, a partner of Salesforce-owned MuleSoft.

The acquisition adds 1,500 certified MuleSoft consultants and 500 Salesforce consultants to NTT, according to the Plano, Texas-based company.

As a MuleSoft partner, Apisero aims to help customers bring together siloed data and merge fragmented business applications, according to the company.

NTT expects to close the acquisition within the next 30 days, according to the company.

Flextrack

Flextrack offers a vendor management system built on Salesforce and aimed at managed services providers (MSPs) as well as internal program managers.

The Raleigh, N.C.-based company promises a unified view to analyze, manage and adapt workforce ecosystems, according to Flextrack.

In August, Flextrack announced a partnership with workforce intelligence platform Brightfield. The partnership promises to supply Flextrack users with real-time, region-specific market rates and skill sets. Flextrack delivers data to 40 countries, according to the company.

NeuraFlash

NeuraFlash was among the Salesforce services partners to exhibit at Dreamforce 2022 this week.

The Burlington, Mass.-based consultant builds services on Salesforce and Amazon Web Service, with an emphasis on point-of-sale and point-of-service, according to NeuraFlash.

NeuraFlash was among the Salesforce partners who introduced to market industry-focused services that feature Slack.

The partners include Accenture, Atrium, Capgemini, Deloitte, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom, according to the company. Their industry-focused services are meant to appeal to financial services, manufacturing, communications, retail, media, technology and other verticals.

NeuraFlash was founded in 2016, according to the company.

Fri, 23 Sep 2022 05:40:00 -0500 text/html https://www.crn.com/news/cloud/dreamforce-2022-the-14-coolest-exhibitors




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