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SVC-16A Apple Service Fundamentals

Apple Service Fundamentals is a 2-day course that teaches students the skills they need to handle face-to-face customer interactions involving all Apple devices. Successful completion of the Apple Service Fundamentals test (SVC-16A) fulfills the prerequisite for Apple Certified Mac Technician (ACMT) 2016 and Apple Certified iOS Technician (ACiT) 2016 certification. Interactive discussions and hands-on exercises guide students through the best way to manage customer interactions, the required safety precautions, and basic troubleshooting skills. Students knowledge and skills are tested and reinforced by working through real-world scenarios and role-playing.

Course Objectives:
Upon completion of the Apple Service Fundamentals course, students will be able to:
• Identify and validate customer engagement skills such as empathy, setting expectations, positioning a refusal of service, and conflict resolution
• Position a repair, upgrade, or attachment so its clear that the recommendation helps to solve the customers issue
• Identify and validate strategies for setting realistic resolution expectations
• Identify and practice ESD precautions
• Identify the customer statements that generate a Safety First case
• Demonstrate the proper and safe handling of batteries and portable computer case assemblies with a built-in battery, and respond to events that involve these batteries
• Explain why documentation is important to the service workflow.
Understand the components of clear, concise, and complete case notes and the negative impact of poor case notes.
• Find and use any Apple products serial number to determine its level of coverage
• Describe the importance of accurate troubleshooting to the business and the customer
• Demonstrate basic troubleshooting and deductive reasoning skills, including the use of smart questioning techniques and first-level
evaluation and isolation skills
• List the tools and resources that are available to help troubleshoot

Course Outline:
• Customer Experience Skills and Managing Customer Expectations
• Determining Service Levels
• Documenting Customer Interactions
• ESD Precautions
• Recognizing Safety Issues
• Embedded Battery Safety
• Basic Troubleshooting

Apple Service Fundamentals
Apple Fundamentals Questions and Answers
Killexams : Apple Fundamentals Q&A - BingNews https://killexams.com/pass4sure/exam-detail/SVC-16A Search results Killexams : Apple Fundamentals Q&A - BingNews https://killexams.com/pass4sure/exam-detail/SVC-16A https://killexams.com/exam_list/Apple Killexams : The craziest and most interesting questions Apple asks during job interviews

Working at Apple is incredibly fast-paced and challenging, and if you happen to be an engineer or designer at Apple, this dynamic is undoubtedly amplified. With Apple continuously serving up products meant to be used by hundreds of millions of consumers across the globe, the pressure to deliver hardware and software that “just works” – in a compressed time-frame, no less – is immense.

DON’T MISS: Pyro mini is a new $150 gadget that lets you shoot fireballs from your hands like a superhero

Not surprisingly, landing a job at Apple is no small feat, and the company’s interview process ensures that only the best and brightest are able to walk through the doors at 1 Infinite Loop. While many of the questions Apple asks prospective employees naturally center on standard engineering, math, physics, and Computer Science concepts — data structures, algorithms, materials, sorting etc. — Apple, much like Microsoft, also asks questions that aim to gauge an interviewee’s creativity, communication skills, and problem solving ability.

It’s worth noting that Microsoft was the first major tech corporation to start implementing outside the box questions during interviews, an approach that was eventually copied by many other tech companies. As a quick illustration, two interview questions Microsoft has been known to ask include: How would you design an ATM for children? and I am your grandmother. Describe what MATLAB is to me.

Recently, we pored over a whole lot of interview data from Glassdoor to come up with some of the more interesting, puzzling, and at times wacky questions prospective Apple employees have been asked during job interviews.

Software QA Engineer

The first example is something of a brain teaser.

There are three boxes, one contains only apples, one contains only oranges, and one contains both apples and oranges. The boxes have been incorrectly labeled such that no label identifies the genuine contents of the box it labels. Opening just one box, and without looking in the box, you take out one piece of fruit. By looking at the fruit, how can you immediately label all of the boxes correctly?

The next example is a bit more interesting and requires a dash of creativity (question has been abridged for clarity).

How do you test a prototype of a vending machine… if it doesn’t supply back any change? How do you analyze what has gone wrong? You don’t have any access to internals of the vending machine.

Product Manager

The three examples we found for Product Manager interviews are rather interesting.

The first reads:

How would you write the business requirements for a toaster

And the second:

Sequence the following four items in order of importance: Cost, Design, Quality, Time

And the third:

How would you solve an issue if you didn’t know exactly what the problem was?

Product Design Engineer

Product design engineers at Apple need to be well versed in a number of disciplines, including design, engineering, materials science and more. As a result, the questions asked of prospective product design engineers are a bit more pointed.

Some of the more interesting interview questions we found for this position include:

  • The interviewer set their iPhone on the table and asked me how I would design the Sound On/Silent toggle switch on the side of the phone. Why?
  • Please name 20 different ways to remove balloons from an apartment.
  • The interviewer set the rear cover of an old iPod Touch on the table and asked me to identify the materials. If you had designed this rear cover, what are 5 tests that you would conduct on the completed iPod Touch assembly to ensure that your rear cover design met all applicable requirements? Why?
  • If you are in a boat in the middle of the pond and drop an anchor, how does the water level vary with respect to shore?
  • What material property is related to the bendability of a given metal?
  • Describe the how you would test what material is made from the remote control of the Apply TV?
  • Do you do personal design work as a hobby?
  • The interviewer drew a picture of an adjustable Crescent wrench on the white board. Is there an optimal orientation or direction when using the wrench to torque a hex head bolt? Why?
  • Tosses an old Apple iPhone shell on the table. What materials do you see?
  • What are the different ways you can you tell if this part is steel or aluminium?
  • A cube (1-1-1m) of ice in a room (50C) sitting on a wooden table. the ice is 1m away from the walls around it’s 4 sides, except for 1 side is 30cm away. You’re given 2 insulating blankets (1m by 1m) that can be used to cover the ice block. The goal is to keep the ice in solid form as long as possible. Where would you put the blankets?

Software Engineer

Software engineers at Apple make a lot of money, but are tasked with ensuring that Apple products remain best in class. Naturally, most questions thrown at potential software engineers are, well, hardcore engineering problems. Still, we did manage to find a few notable outliers that are worth highlighting.

The first one reads:

If you have 2 eggs, and you want to figure out what’s the highest floor from which you can drop the egg without breaking it, how would you do it? What’s the optimal solution?

The second is a head scratcher but does have an answer:

You have a 100 coins laying flat on a table, each with a head side and a tail side. 10 of them are heads up, 90 are tails up. You can’t feel, see or in any other way find out which side is up. Split the coins into two piles such that there are the same number of heads in each pile.

This next one is as straight forward as they come:

Can you work long hours on a short deadline?

A few more goodies worth highlighting include:

  • If I put you in a sealed room with a phone that had no dial tone, how would you fix it?
  • Given a deck of cards, write a method to determine if it is “flush”.
  • There is a mission-critical (i.e. cannot be rebooted) server that is lagging, hard. You only have a terminal/shell prompt. How do you debug it?
  • Given an iTunes type of app that pulls down lots of images that get stale over time, what strategy would you use to flush disused images over time?”
  • The iPhone has a feature for when a user begins to enter a contacts name or email address a list of possible matches is built. How would you implement this in order for the search to perform quickly and change each time a user inputs a character?

Mechanical Engineer

Interestingly enough, one user on Glassdoor notes that he was asked this same question at both Apple and Lab126 (Amazon).

You put a glass of water on a record turntable and begin slowly increasing the speed. What happens first — does the glass slide off, tip over, or does the water splash out?

Global Supply Manager

A question in the Microsoft mold:

How many children are born every day?

And one more for good measure:

How would you breakdown the cost of this pen?

All good stuff, but by far, the two best answers about Apple interview questions we saw on Glassdoor read as follows:

“I was asked to no share them” and  “Signed an NDA to not disclose.”

Oh, Apple. You and your secrets.

Sat, 19 Nov 2022 09:59:00 -0600 en-US text/html https://bgr.com/business/apple-interview-questions/
Killexams : Apple CEO torched for dodging questions about China protests: 'Shame on him'

Apple CEO Tim Cook is taking heat after refusing to answer questions from a FOX Business reporter on the protests in China.

"Shame on him," former NBA player Enes Kanter Freedom said Friday, calling out Apple for making "billions of dollars off of slave labor from China every year"

On "Fox & Friends First," the outspoken critic of China's abuses and corporations who do business in the country responded to Apple's stance on the protests.

"It is just so sad to me when these CEOs are picking money and business over their morals, values and principles," Kanter Freedom told Carley Shimkus and Todd Piro. 

BIDEN SPOKESMAN PRESSED ON APPLE-CHINA, MUSK-TWITTER DISPARATE TREATMENT AS BIDEN MUTED ON PROTESTS

While on Capitol Hill for a meeting with House GOP lawmakers, Cook was pressed by FOX Business' Hillary Vaughn on the nature of Apple's business in China. 

"Mr. Cook, do you support the Chinese people's right to protest?" Vaughn asked with no response from Cook. 

"Do you have any reaction to the factory workers that were beaten and detained for protesting COVID lockdowns? Do you regret restricting AirDrop access that protesters used to evade surveillance from the Chinese government? Do you think it's problematic to do business with the Communist Chinese Party when they suppress human rights?" she followed up. 

A man is arrested while people gather on a street Sunday in Shanghai, where protests against China's zero-Covid policy took place the night before following a deadly fire in Urumqi, the capital of the Xinjiang region.  (Hector Retamal/AFP via Getty Images)

Cook did not respond to any questions. 

Cook was pressed on the company's App Store rules, as well as changes in the AirDrop feature for Chinese devices, which "Fox & Friends" host Brian Kilmeade argued could "eliminate the footprint of communication."

WHITE HOUSE CRITICIZED FOR 'PATHETIC' REACTION TO CHINA PROTESTS: 'PURE COWARDICE'

"You can't do business in China without doing the bidding of the Chinese Communist Party," "Fox & Friends" host Pete Hegseth said Friday. " So he's willing to tinker with the idea of taking conservative apps off in our country. But when it comes to the dictators in China, they say jump, he says how high?"

Rep. Jim Jordan, R-Ohio, joined "Hannity" on Thursday night to recap his meeting with Tim Cook.

"I felt was a productive conversation, but I'm still very nervous about the impact and influence China has in so many areas of our economy and in our culture," he said.

With Republicans sealing control of the House, key leaders have vowed to further investigate China's creeping influence in America among other probes, including Hunter Biden's business dealings.

Regardless of future findings, Kanter Freedom has expressed his support for people protesting regimes in both Iran and China.

"Whenever some of my teammates are criticizing America, I really want to take you to these dictatorships. I say, listen, while you can sit in America on the other side of the world, this is what people are going through," Kanter Freedom said. "People are sick of these brutal dictatorships because people want their freedom.

CLICK HERE TO GET THE FOX NEWS APP

"The last few weeks is unbelievable. You see these unshakable regimes are now being shaken to their core."

Fri, 02 Dec 2022 04:20:00 -0600 Fox News en text/html https://www.foxnews.com/media/apple-ceo-torched-dodging-questions-china-protests-shame
Killexams : Senator attacks Apple's 'unconscionable' Chinese policy, demands answers

Senator Hawley | Image Credit: Aaron P. Bernstein/Reuters

AppleInsider may earn an affiliate commission on purchases made through links on our site.

Senator Josh Hawley has written an open letter to Apple's Tim Cook, and amongst other topics, is accusing the company of helping China suppress free speech.

Hawley has previously said that Cook, and Google's Sundar Pichai, be held personally accountable over privacy issues to do with coronavirus contact tracing. Now he says that Apple should cut its dependency on China, bring work back to the US — and also should not ban Twitter.

"[U]nder your leadership, Apple has time and again assisted the Chinese Communist Party in surveilling and suppressing the basic human rights of the Chinese people," he wrote. "At the same time, it appears that Apple might be importing this model of speech control to the United States: reports indicate that your company might deplatform Twitter from the App Store as a consequence of the free speech policies implemented by new ownership."

The Republican Missouri senator has presented Apple with a list of questions, and a deadline of December 6, 2022, to respond. The questions cover:

  • When will Apple condemn the treatment of workers in Zhengzhou?
  • Why has it not already condemned this treatment?
  • What are the "material risks" in Apple's continued dependency on China?
  • If China invaded Taiwan, what impact would this have on Apple?
  • Why did Apple limit AirDrop in China?

As far as Zhengzhou's factory goes, after the rioting started, Apple sent a team to assess the situation. It's not clear what else Hawley wants from Apple in this regard other than perhaps a more vociferous statement.

Apple has also been clear over the years about "material risks" in China, as detailed by SEC filings from the last decade.

It's not clear why Hawley believes that should Apple decide to remove Twitter from the app store for violating terms of service likely related to moderation, that would be "deplatforming." Effective good-faith moderation by all online services is required to qualify for Section 230 protections against user-generated content in the US. A lack of moderation in a hosted app is not a major legal liability for the hosting App Store in the US, but exposes Apple to giant liabilities internationally, given that Twitter is a global service.

Additionally, even if pulled from the App Store, the service would still be available to all previous app downloaders, and on Safari as well.

Senator Hawley also repeatedly asks how Apple communicates information about these issues to its stakeholders. Other than routine SEC filings where it does address these problems, it holds an annual shareholders' meeting,

He also wants Apple to detail its "plan to diversify its supply chain and production networks, including any plans to expand manufacturing of its products in the United States with American workers."

He further asks that the company "provide all communication between Apple and Chinese Communist Party officials concerning the AirDrop feature in the iOS 16.1.1 update."

AirDrop was limited in China for what Apple called testing, before the recent protests. Apple says that it is a world-wide change coming soon, to prevent a setting set by a user perhaps long ago, from allowing the unwilling receipt of nudes or other objectionable content while in public.

Apple has not yet responded publicly, nor are we expecting it to. It's not clear if Apple will respond to Hawley's letter at all.

Wed, 30 Nov 2022 23:14:00 -0600 en text/html https://appleinsider.com/articles/22/11/30/senator-attacks-apples-unconscionable-chinese-policy-demands-answers
Killexams : Why Morgan Stanley is bullish on Apple, despite what it said two days ago

"While we acknowledge near-term supply disruptions remain a headwind to growth... we believe investors continue to under-appreciate the strength of Apple's ecosystem." -- Analyst Eric Woodring

From "Addressing the Top Five Investor Questions About Apple," a note to clients that landed on my desktop Friday:

While most investors are focused on near-term supply disruption, we believe this overlooks the strength and health Apple's ecosystem, where we remain bullish. (emphasis his)

Apple has captured a number of headlines in recent weeks, ranging from iPhone production shortfalls in China, supply chain geographical diversification, a pivot in the Apple Car strategy, new App Store pricing tiers, and updated security and data privacy features, amongst other topics, resulting in an influx of investor questions. iPhone production disruption in Zhengzhou, China, and the impact it'll have on the December quarter has been the Topic capturing the majority of investor attention.

While we acknowledge near-term supply disruptions remain a headwind to growth, and recently cut our Dec Q iPhone estimates (again) by 3M units (to 75.5M), we believe investors continue to under-appreciate the strength of Apple's ecosystem.

In our view, the core drivers of Apple's business - 1) growing Product spend per user, 2) increasing Services spend per user, and 3) installed base growth - remain intact, as Apple continues to reduce churn and Excellerate installed base monetization.

While innovation is key to the Apple story, we also believe the company has a long runway for growth in the core business through increased penetration of emerging markets and growing monetization of under-penetrated Services offerings.

Net, while we understand why investors are focused on units * price and the Dec Q disruption, we believe any stock dislocation on the back of supply-related disruptions presents an opportunity to own one of the highest quality tech platforms featuring a first-rate management team and consistent execution that is trading in-line with its trailing 5 year average P/E. (See Exhibit 1, below.)

Maintains Overweight rating and $177 price target.

My take: Woodring in that last paragraph may be trying to smooth some ruffled feathers in Cupertino.

Cue Exhibit 1:

See also: Morgan Stanley sees no iPhone demand destruction, cuts estimates anyway

Fri, 09 Dec 2022 01:17:00 -0600 Philip Elmer-DeWitt en-US text/html https://www.ped30.com/2022/12/09/apple-bullish-morgan-stanley-nevermind/
Killexams : Apple CEO Tim Cook ignores questions on whether he supports protests in China

The CEO of tech giant Apple refused to comment on the ongoing protests in China, a political development with serious implications for his company.

FOX Business caught up with Apple CEO Tim Cook on Thursday as he arrived for meetings with lawmakers on Capitol Hill in Washington. 

APPLE CEO TIM COOK'S TRIP TO WASHINGTON IS THE FIRST TEST OF TECH-HOSTILE HOUSE GOP

An Apple logo adorns the facade of the downtown Brooklyn Apple store in New York. (AP Photo/Kathy Willens, File / AP Newsroom)

Cook – asked by FOX Business whether he supported the Chinese people's right to protest and his thoughts on the factory workers beaten by authorities – remained silent.

Cook further remained silent when asked if he regretted Apple reportedly restricting AirDrop access that protesters used to evade surveillance of the Chinese government.

Ticker Security Last Change Change %
AAPL APPLE INC. 142.16 -0.49 -0.34%

Cook also refused to comment on whether he stood by his company's business dealings with the Chinese Communist Party.

CHINA'S COVID-19 RESTRICTIONS SLOWING IPHONE 14 PRODUCTION, APPLE SAYS

A protester reacts as he is arrested by policemen during a protest in Shanghai, China, on Sunday, Nov. 27, 2022. (AP Photo / AP Images)

Cook is the first major tech leader to take the temperature of the incoming tech-hostile GOP House, meeting with several Republican leaders in Washington this week.

The quiet meetings will provide the first indication of how lawmakers plan to handle tech giants. At center stage is Rep. Jim Jordan, R-Ohio, who will chair the House Judiciary Committee and could oversee critical antitrust debates regarding Apple's app store and Amazon, among other things.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Apple CEO Tim Cook poses with a new MacBook Pro in Cupertino, California, Oct. 18, 2021. (Apple Inc/Handout via Reuters / Reuters Photos)

Cook would have no doubt faced a grilling on the issue in his meeting with Jordan this week, as the Judiciary Committee has played an extensive role in antitrust issues relating to the app store, and Jordan is among the most vocal lawmakers in the country when it comes to Big Tech bias against conservatives.

Cook is no stranger to stepping into the breach of GOP criticism, however.

He made a similar move in 2016 when former President Donald Trump raged against Apple for shipping its manufacturing overseas.

FOX Business' Anders Hagstrom contributed to this report.

Thu, 01 Dec 2022 11:48:00 -0600 en-US text/html https://www.foxbusiness.com/technology/apple-ceo-tim-cook-ignores-questions-whether-he-supports-protests-china
Killexams : A doctor answers your questions about RSV, flu and COVID

For the best listening experience and to never miss an episode, subscribe to The Decibel on your favourite podcast app or platform: Apple Podcasts, Spotify, Amazon Music, Stitcher, Google Podcasts, iHeartRadio, Pocket Casts and Youtube.


As RSV, influenza and COVID circulate, health care systems that were already strained are struggling even more. Children’s hospitals in particular are seeing a surge of patients with RSV, and departments are overloaded. As doctors expect this season of respiratory viruses to continue, many are asking provincial health officials to bring back mask mandates – which so far hasn’t happened.

You – our listeners – have questions about this respiratory virus season. Dr. Leighanne Parkes, an infectious disease specialist and microbiologist with the Jewish General Hospital in Montreal, is here to answer them.

Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

Wed, 16 Nov 2022 20:27:00 -0600 en-CA text/html https://www.theglobeandmail.com/podcasts/the-decibel/article-a-doctor-answers-your-questions-about-rsv-flu-and-covid/
Killexams : Apple's 2013 and 2014 iMacs Now Obsolete, Apple Watch Series 2 Marked as Vintage

Apple today updated its vintage and obsolete product list to designate several 2013 and 2014 iMac models as obsolete. These Macs were previously on the vintage list, but are now considered obsolete and are no longer eligible for repair.

mid 2017 iMac
Obsoleted Macs include the late 2013 21.5 and 27-inch iMacs, the mid-2014 21.5-inch ‌iMac‌, and the late 2014 27-inch Retina 5K ‌iMac‌. The late 2014 27-inch ‌iMac‌ was the first iMac with a 5K Retina display. At the time, Apple's Phil Schiller said it was the "most insanely great Mac we have ever made."

Apple designates products as obsolete seven years after they were last on sale. All hardware service is discontinued for obsolete products, and service providers are not able to order parts for obsolete devices. The 2013 and 2014 iMacs will no longer be able to be repaired with components from Apple.

Apple today also marked the Apple Watch Series 2 as vintage. The vintage products list features devices that Apple stopped distributing for sale more than five years ago and less than seven years ago. Apple provides service and parts for vintage devices for up to 7 years, or as required by law, but repairs are subject to parts availability.

Both the original Apple Watch and the ‌Apple Watch Series 2‌ are considered vintage, with the Series 2 having come out in 2016.

Wed, 30 Nov 2022 15:24:00 -0600 en text/html https://www.macrumors.com/2022/11/30/apple-2013-2014-imacs-obsolete/
Killexams : Apple and Elon Musk's Twitter are on a collision course

SpaceX Chief Engineer Elon Musk takes part in a joint news conference with T-Mobile CEO Mike Sievert (not pictured) at the SpaceX Starbase, in Brownsville, Texas, U.S., August 25, 2022.

Adrees Latif | Reuters

Elon Musk has announced big, albeit confusing, plans for Twitter since he took over the social network last month.

Musk wants to increase the revenue the company makes through subscriptions while opening up the site to more "free speech," which in some cases seems to mean restoring previously banned accounts like the one owned by former president Donald Trump.

But Musk's plans for Twitter could put it in conflict with two of the biggest tech companies: Apple and Google.

Tensions are brewing

One of the biggest risks to Musk's vision for "Twitter 2.0" is the possibility that his changes violate Apple or Google's app rules in a way that slows down the company or even gets its software booted from app stores.

Tensions are already brewing. Musk complained in a tweet just last week about app store fees that Google and Apple charge companies like Twitter.

"App store fees are obviously too high due to the iOS/Android duopoly," Musk tweeted. "It is a hidden 30% tax on the Internet." In a follow-up post, he tagged the Department of Justice's antitrust division, which is reportedly investigating app store rules.

His complaint is over the 15% to 30% cut Apple and Google take from purchases made inside apps, which could eat into the desperately-needed revenue from Musk's plans for $8 per month from Twitter Blue subscriptions.

Over the weekend, Phil Schiller, the former head Apple marketing executive who still oversees the App Store, apparently deleted his widely-followed Twitter account with hundreds of thousands of followers.

Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks at an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California.

Justin Sullivan | Getty Images

There are signs Twitter has already seen an increase in harmful content since Musk has taken over, putting the company's apps at risk. In October, shortly after Musk became "chief Twit," a wave of online trolls and bigots flooded the site with hate speech and racist epithets.

The trolls organized on 4chan, then barreled into Twitter with anti-Black and Jewish epithets. Twitter suspended many of the accounts, according to the nonprofit Network Contagion Research Institute.

Musk's plan to offer paid blue verification badges have also led to chaos and accounts impersonating major corporations and figures, which have caused some advertisers to shy away from the social network, in particular, Eli Lilly after a fake Verified tweet erroneously said insulin would be provided for free.

The app stores noticed.

"And as I departed the company, the calls from the app review teams had already begun," former Twitter head of trust and safety Yoel Roth wrote this month in the New York Times.

Fees and subscription revenue

Twitter and Apple have been partners for years. In 2011, Apple deeply integrated tweets into its iOS operating system. Tweets that function as official company communications are regularly posted under Apple CEO Tim Cook's account. Apple has advertised new iPhones and its big launch events on Twitter.

But the relationship appears poised to change as Musk moves to generate a larger bulk of income from subscriptions.

Twitter reported $5.08 billion in revenue in 2021. If half of that comes from subscriptions in the future, as Musk has said is the goal, hundreds of millions of dollars would end up going to Apple and Google — a small amount for them, but a potentially massive hit for Twitter.

Read more about tech and crypto from CNBC Pro

One of Apple's main rules is that digital content — game coins, or an avatar's outfit, or a premium subscription— that's purchased inside an iPhone app, has to use Apple's in-app purchasing mechanism, in which Apple bills the user directly. Apple takes 30% of sales, decreasing to 15% after a year for subscriptions, and pays the remainder to the developer.

Companies such as Epic Games, Spotify, and Match Group lobby against Apple and Google's rules as part of the Coalition for App Fairness. Microsoft and Meta have also filed briefs in court criticizing the system and made public remarks aimed at app stores.

One option for Musk is to take an approach similar to what Spotify has done: Offer a lower $9.99 price on the web, where it doesn't pay Apple a cut, and then users simply log in to their existing account inside the app. Users subscribing to a Premium subscription inside the iPhone app pay $12.99, effectively covering Apple's fees.

Or Twitter could go further, like Netflix, which stopped offering subscriptions through Apple entirely in 2018.

Musk could sell Twitter Blue on the company's website at a cheaper price and tweet to his over 118 million followers that Blue is only available on Twitter.com. It might work and could help cut Apple out of any fees.

But that also means Twitter would have to remove many options for informing users about the subscription inside the app, where they're most likely to make a purchasing decision. And Apple has detailed rules about what apps can link to when telling users about alternative ways to pay.

As Netflix's app says: "You can't sign up for Netflix in the app. We know it's a hassle."

A power struggle over content moderation

Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 4, 2018. 

David Paul Morris | Bloomberg | Getty Images

Musk faces the power of Apple and Google and their ability to decline to approve or even pull apps that violate their rules over content moderation and harmful content.

It's happened before. Apple said in a letter to Congress last year that it had removed over 30,000 apps from its store over objectionable content in 2020.

If app store-related problems strike Twitter, it could be "catastrophic," according to the former Twitter head of trust and safety Roth. Twitter lists app review as a risk factor in filings with the SEC, he noted.

Apple and Google can remove apps for various reasons, like issues with an app's security and whether it complies with the platform billing rules. And app reviews can delay release schedules and cause havoc whenever Musk wants to launch new features.

In the past few years, the app stores have started more closely scrutinizing user-generated content that starts shading into violent speech or social networks that lack content moderation.

There's precedent for a complete ban. Apple and Google banned Parler, a much smaller and conservative-leaning site, in 2020 after posts on the site promoted the U.S. Capitol riot on Jan. 6 and included calls for violence. In Apple's case, the decision to ban high-profile apps is made by a group called the Executive Review Board, which is led by Schiller — the Apple executive who deleted his Twitter account over the weekend.

Although Apple approved Truth Social, Trump's social networking app, in February, it took longer for Google Play to approve it. The company told CNBC in August that the social network lacked "effective systems for moderating user-generated content" and therefore violated Google's Play Store terms of service. Google eventually approved the app in October, saying that apps need to "remove objectionable posts such as those that incite violence."

Musk reportedly fired many of Twitter's contact content moderators this month.

Apple and Google have been careful while banning apps like Parler, pointing to specific guideline violations like screenshots of the offending posts, instead of citing broad political reasons or pressure from lawmakers. On a social network as large as Twitter, it's often possible to find content that hasn't been flagged yet.

Still, Apple and Google are unlikely to want to wade into a difficult battle over what constitutes harmful information and what doesn't. That could end up inviting public scrutiny and political debate. It's possible that app stores simply delay approving new versions instead of threatening to remove apps entirely.

Future features could also irk Apple and Google and prompt a closer look at the platform's current operations.

Musk has reportedly talked about allowing users to paywall user-generated videos — something that former employees think would lead to the feature being used for adult content, according to the Washington Post.

Apple's App Store has never allowed pornography, a policy that dates back to the company's founder, Steve Jobs, and Google also bans apps centered around sexual content.

Anything that isn't safe for work needs to be hidden by default. Twitter currently allows adult content, which could put it even more directly into reviewer sights.

"Apps with user-generated content or services that end up being used primarily for pornographic content ... do not belong on the App Store and may be removed without notice," Apple's guidelines say.

But Musk often runs towards battles, not away from them. Now he has to decide whether it's worth taking on two of the most valuable and powerful companies in Silicon Valley over 30% fees and Twitter's ability to host edgy tweets.

An Apple representative didn't respond to a request for comment. A Google representative declined to comment. Twitter didn't respond to an email and the company no longer has a communications department. Musk didn't respond to a tweet.

Mon, 28 Nov 2022 02:52:00 -0600 en text/html https://www.cnbc.com/2022/11/23/apple-and-elon-musks-twitter-are-on-a-collision-course.html
Killexams : Apple’s iPhone Woes Ease but Questions Remain Around Future Production in China

Finally, some welcome news for Apple (AAPL) on the iPhone production front. On Tuesday, the Chinese authorities called an end to the Covid lockdown in Zhengzhou – also referred to as iPhone city - home to Foxconns major Apple production hub.

This is no doubt a positive development in what Wedbush’s Daniel Ives says has been a “horror show” for Apple’s iPhone production.

The analyst reckons that over the past month, production has been operating at around 20%-30% of capacity, the result of which has been a “massive, unprecedented iPhone shortage globally,” which heading into the Christmas holidays is obviously far from ideal.

While the disruptions hit around 3% of the iPhone 14’s production initially, the shortages rose to ~5% last week and now account for around 10%+ of total units, and depending on Foxconn improving production, could potentially rise further over the coming month.

On the plus side, Apple does not lack demand for its flagship product and Ives estimates consumer demand is currently outpacing supply by a ratio of 3:1, yet he notes that a plethora of Apple stores, retailers, and online channels are “looking empty handed for most iPhone 14 Pro models until at least early to mid January.”

The big problem for Apple here, is that it is merely a spectator, watching the “China train wreck with minimal options on the table for now.”

While a heavy penalty from the Street for the production woes is unlikely, the saga nevertheless raises “major strategic questions” around the future of Apples production in China.

“What happens next Christmas?” asks the analyst. “Does Apple start to look more to India and Vietnam for iPhone production?”

Ives believes there’s a real possibility Apple will have to put forth major strategic changes, the zero Covid policy and the events of the last month having been the “straw that broke the camels back for Apple in China.”

“Our bullish thesis on Apple is demand driven which is very firm,” Ives summed up, “although these brutal supply shortages in the near-term remain a clear overhang for the stock to navigate.”

All in all, Ives rates AAPL shares an Outperform (i.e., Buy), while his $200 price target suggests shares will add 36% over the coming year. (To watch Ives’ track record, click here)

Ives’ thesis gets robust backing from his colleagues; with 24 Buys vs. 4 Holds, the analyst consensus rates the stock a Strong Buy. The shares are expected to generate 12-month returns of ~22%, given the average target currently stands at $180.48. (See Apple stock forecast on TipRanks)

To find good ideas for stocks trading at attractive valuations, visit TipRanks’ Best Stocks to Buy, a newly launched tool that unites all of TipRanks’ equity insights.

Disclaimer: The opinions expressed in this article are solely those of the featured analyst. The content is intended to be used for informational purposes only. It is very important to do your own analysis before making any investment.

Fri, 02 Dec 2022 07:19:00 -0600 en text/html https://markets.businessinsider.com/news/stocks/apple-s-iphone-woes-ease-but-questions-remain-around-future-production-in-china-1031951150
Killexams : The best deals on Apple AirPods, the Apple Watch, Apple MacBook and more Apple products ahead of the holidays
Apple AirPods Pro 2
Apple

Looking for the best holiday deals on Apple tech ahead of the holidays? Forget the Apple Store. The best deals on Apple products are at Walmart and Amazon.

We've spotted some truly great deals on the most-wanted Apple products. You can snag a pair of Apple AirPods Pro 2 for $230 at Amazon and the Apple Watch SE GPS (1st generation) for $199.

Keep reading to shop the best Apple product deals ahead of Christmas and Hanukkah.

Best deals on Apple AirPods

These beloved Apple AirPods are great holiday gifts -- they're one of the best stocking stuffers to supply this Christmas. Check out the brand new AirPods Pro 2, now on discount at Amazon, or save big on the other top-rated models.

Apple AirPods Pro 2: $230

airpods-pro-2.png
Apple

The latest Apple AirPods Pro 2 earbuds offer 30 hours of listening time with the included charging case. They have an upgraded wireless chip for improved audio functionality, a new low distortion driver for clearer audio and improved active noise cancellation. The Apple AirPods Pro 2 provide truly custom sound: You can use your iPhone's camera to analyze your unique ear anatomy and find the perfect audio settings for you.

The design of the AirPods Pro 2 is fairly similar to the previous generation, but Apple has introduced touch control to the AirPods Pro 2 to help users more seamlessly control their AirPods. Users will also get a new extra-small tip with their AirPods. The case did get a notable design upgrade with a new lanyard loop and a built-in speaker to help track the location of your AirPods case.

Apple AirPods Pro 2, $230 (reduced from $249)


Apple AirPods (2nd generation): $120

Apple AirPods (2nd Generation)
Apple

Just about anyone will love these budget-minded Apple AirPods. They're not the latest model, but they're still one of the most sought-after earbud models on the market.  

Retailing for $159 at Apple, they're on sale at Walmart for $120. These AirPods boast more than 24 hours total listening time (with the wireless charging case), a foolproof, one-tap setup for Apple device owners and a low-latency wireless connection (for full immersion when consuming movies and music). 

Apple AirPods (2nd generation), $120 (reduced from $159)


Best Apple Watch deals

 These smartwatches make excellent holiday gifts.

Apple Watch SE (1st generation): $199

Apple Watch SE
Amazon

The Apple Watch SE, the most affordable model in the Apple Watch lineup, is even more affordable now with this deal at Walmart. The smartwatch offers a 40mm screen and boasts a wide range of health and fitness features. It can also be used to play music, check your tests and make calls when paired with your iPhone.

Apple Watch SE GPS (1st generation), $199 (reduced from $279)


Apple Watch Series 7: $305

blue-apple-watch.jpg
Apple Store via Amazon

Right now, you can save on the GPS version of the 41mm Apple Watch Series 7. At Apple, the model lists for $399 -- and up. You'll find a better deal at Amazon and Walmart. Pricing varies by color.

Apple Watch Series 7 GPS (41mm), $305 (reduced from $399)


Best Apple iPad deals

Find these iPads at Amazon and Walmart right now.

Apple iPad 9: $269 and up

apple-ipad-9.png
Apple via Amazon

The 10.2-inch iPad 9, released in 2021, is the most affordable of Apple's iPad offerings. It offers a 8 MP wide-angle back camera, and a 12 MP ultra-wide-angle front camera. It boasts stereo speakers, too. This iPad is powered by a A13 Bionic chip. It boasts up to 10 hours of battery life, and is compatible with the Apple Pencil ($99) for drawing or note-taking.

Available in two colors; prices vary.    

Apple iPad 9 (64 GB) (silver), $269 (reduced from $329)

Want to protect your new tablet investment? Get the 64 GB Apple iPad 9 bundled with a two-year subscription to Apple's protection plan, Apple Care+. That bundle's on sale on Amazon, too.

Apple iPad 9 (64 GB) (silver) bundled with Apple Care+, $339 (reduced from $398) 


10.9" Apple iPad 10th generation: $399 and up

ipad-10.png
Amazon

The latest edition in Apple's classic iPad lineup is the iPad 10th generation. This 10.9-inch tablet features a Liquid Retina display with Apple's True Tone technology. It has Apple's A14 Bionic chip, an upgrade from the iPad 9's A13 chip. The iPad 10 is compatible with Wi-Fi 6 and 5G internet for fast performance. It also offers all-day battery life, so that you can easily take it to school, work or on your holiday travels without having to worry about plugging it in mid-day.

The new iPad 10 comes in four vibrant colors: yellow, pink, blue and silver. You can also choose between 5G cellular and WiFi-only models. The iPad 10 starts at $399.

Apple iPad 10th generation (Wi-Fi, 64GB), $399 (reduced from $449) 

Apple iPad 10th generation (Wi-Fi and cellular, 64GB), $549 (reduced from $599) 

Apple iPad 10th generation (Wi-Fi and cellular, 256GB), $739 (reduced from $749)


11" Apple iPad Pro 4 (2022): $749 and up

ipad-pro-11.png
Amazon

The latest iPad Pro comes with several major upgrades. One of the most notable changes is that the 2022 iPad Pros are equipped with the M2 chip, the same fast and powerful chip included in the latest MacBooks. The M2 chip makes this the fastest iPad yet -- and an excellent choice for video editing, streaming or gaming.

Apple made some improvements to the writing and drawing experience on the new iPad Pros as well. When used with the Apple Pencil 2, the iPad Pro provides a more effortless experience. The Apple Pencil can now be detected up to 12 mm above the iPad Pro display, which allows users to draw with more precision and preview marks before they make them. It also makes it more efficient for the iPad to register handwriting and convert it to text with the Scribble app.

The new 11-inch iPad Pro comes in silver and space gray. It starts at $739. Pricing increases based on storage and connectivity selections.

11" Apple iPad Pro 4th generation (WiFi, 64 GB), $749 (reduced from $799)

11" Apple iPad Pro 4th generation (Wi-Fi, 512 GB), $1,039 (reduced from $1,099) 

11" Apple iPad Pro 4th generation (cellular, 64GB), $990 (reduced from $999)


12.9" Apple iPad Pro 6 (2022): $1,039 and up

ipad-pro-12-9.png
Amazon

Want a bigger screen? No problem. Apple also released a 12.9-inch model of the new iPad Pro. The larger model includes all of the same updates as the 11-inch iPad Pro, including the M2 chip.

The 12.9-inch iPad Pro comes in silver and space gray. You can choose from four storage options and can select either the cellular or Wi-Fi connectivity options.

12.9" Apple iPad Pro 6th generation (Wi-Fi, 128 GB), $1,039 (reduced from $1,099)

12.9" Apple iPad Pro 6th generation (cellular, 128 GB), $1,292 (reduced from $1,299)

12.9" Apple iPad Pro 6th generation (cellular, 256 GB), $1,397 (reduced from $1,399)


Apple iPad Air 5: $559

apple-ipad-air.jpg
Apple via Walmart

Walmart is rolling back the price of the 4.8-star-rated Apple iPad Air 5.

Introduced in 2022, the 10.9-inch Apple iPad Air 5 is the latest in the lightweight iPad Air line. The iPad Air 5 offers performance up to 60% faster than the prior model, thanks to Apple's turbo-charged M1 chip. The device boasts a 12 MP wide-angle back camera that supports 4K video. It also offers touch ID, and Apple's Liquid Retina display.

Choose from five colors. 

Apple iPad Air 5 (64 GB), $559 (regularly $599)


Apple iPad Mini 6: $399 and up

ipad-mini.png
Apple via Walmart

The iPad Mini 6 is a compact tablet with an 8.3-inch Liquid Retina display screen. Released in 2021, the Apple tablet is powered by an A15 Bionic chip. It features a 12 MP wide-angle back camera, and a 12 MP ultra-wide-angle front camera. It boasts landscape stereo speakers. Available in four colors. 

Note that the Apple iPad Mini is not compatible with Apple's external Magic Keyboard. It can, however, be used with other Bluetooth-enabled external keyboards.

Apple iPad Mini (64 GB), $399 (reduced from $499) 

Amazon also has a good deal on the Wi-Fi and cellular model with 64 GB of storage. Choose from four colors. 

Apple iPad Mini 6 with cellular connectivity (64 GB), $549 (reduced from $649)


Best deals on Apple MacBook

A new laptop makes quite an impressive holiday gift. If you want to splurge on a new MacBook, consider these highly-rated options.

Apple MacBook Air (2020): $799

202-macbook-air.png
Amazon

This is one of the best deals you're going to be able to find on a MacBook this weekend. As part of the Amazon sale, the 2020 MacBook Air with the M1 chip is only $799. This lightweight MacBook features Retina display, an impressive 18-hour battery life and fast performance. There is a 2022 edition out, so this is a slightly older model -- however, it is unbeatable deal for a new MacBook. 

13" MacBook Air (2020, space gray), $799 (reduced from $999) 

13" MacBook Air (2020, gold), $799 (reduced from $999)


14" MacBook Pro: $1,600

macbook-pro-14.png
Amazon

A step up from the MacBook Air, the slightly weightier (three pounds) 14-inch MacBook Pro boasts a powerful active cooling system, which helps keep the 8-core CPU running fast. It delivers up to 21 hours of battery life on a single charge, and features a Retina display that's brighter than the MacBook Air. 

14" Apple MacBook Pro (Apple M1 Chip, 16 GB RAM, 512 GB SSD), $1,600 (regularly $1,999)

14" Apple MacBook Pro (Apple M1 chip, 16 GB RAM, 1 TB SSD), $2,000 (regularly $2,499)


16" MacBook Pro: $2,378

MacBook Pro 16"
Apple

Is the 14-inch MacBook Pro not powerful, or big enough for you? Then try its sibling, the 16-inch MacBook Pro. On Amazon, you can get a deal on the 16-inch MacBook Pro with a 10-core CPU, as well as 16GB of unified memory, and 512GB of storage. All of that is more than enough for you to be able to edit 8K videos on the machine. You also get four Thunderbolt ports, an HDMI port and a SDXC card slot.

With its size and more powerful guts, the 16-inch MacBook Pro is aimed at professionals who need a seriously powerful laptop for graphics-intensive applications, such as video-rendering and design. Just keep in mind, this is a machine that comes with a professional-level price tag.

16" Apple MacBook Pro (Apple M1 Pro, 16 GB RAM, 512 GB SSD), $2,378 (regularly $2,499)


13.6" MacBook Air (2022): $1,049

apple-macbook-air-2022.jpg
Apple via Amazon

Save on the new-for-2022 Apple MacBook Air at Amazon. The laptop features a 13.6-inch Retina display, 8GB of RAM, 256GB of storage and a backlit keyboard. Designed for portability, it weighs just 2.7 pounds and lasts for up to 18 hours on a single charge thanks to the Apple M2 chip.

13.6" MacBook Air (2022 model, 8GB), $1,049 (reduced from $1,199)


More Apple deals

These deals may not last through the holidays, so shop now.

Apple AirTags (4 pack): $80

Apple AirTag
Apple via Amazon

Your friend or family member who is constantly losing their keys, wallet or Apple AirPods could really use some Apple AirTags this Christmas. These tiny trackers work by sending out a Bluetooth signal that can be anonymously detected by nearby devices. Then, even if your own phone isn't handy, you (and only you) can locate these trackers on an Apple "Find My" map. 

If your iPhone is handy, then it can lead you straight to the AirTag via the phone's "Precision Finding" feature (found on the Apple iPhone 11 and newer models).

Apple AirTags are water-resistant, and designed to last for up to one year on a standard, replaceable battery. 

Apple AirTags (4 pack), $95 (reduced from $99)

You'll get the best per-AirTag price when you buy a four pack. But if you only need one, single Apple AirTags are available at Amazon.

Apple AirTag, $28 (reduced from $30)


Apple MagSafe Battery Pack: $85

Apple MagSafe Battery Pack
Apple via Amazon

This year, give the gift of extended iPhone battery life. The Apple MagSafe Battery Pack magnetically attaches to your iPhone (iPhone 12 models and newer), providing a portable, wireless phone charge. If need be, your MagSafe Battery Pack and iPhone can be charged at the same time. 

Apple MagSafe Battery Pack, $85 (regularly $99)


Holiday gift guides

As always, check back to CBS Essentials for holiday gift guides for every special someone in your life. Check back for more throughout the season.

Wed, 30 Nov 2022 01:27:00 -0600 en-US text/html https://www.cbsnews.com/essentials/best-holiday-deals-on-apple-2022-12-6/
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