Internal communications (IC) is the function responsible for effective communication or trade among participants within an organization, including states. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations, marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
When communicating about science, one main challenge is to respect the intelligence of the audience without overestimating its knowledge of the Topic or field. For fear of being insultingly simple, conference speakers often make their presentations too complicated. Many attendees may wish the presentation were aimed at a lower level, although their pride may prevent them from admitting this to the speaker. In contrast, few attendees will complain that a presentation was "too simple" for them. Still, attendees react negatively to speakers who address them as if they are stupid. Perhaps the one thing an audience never forgives is a lack of respect.
Respect is about how you say things (your tone) more than about what you say. In general, dare to say things the way they are. If you need something from your supervisor, go ahead and ask for it. If your experiments failed, say so. If you receive an off-topic question, feel free to flag it as such. As you do so, however, strive to help (not offend) your audience. Politely ask your supervisor (state why you need what you need). Present useful lessons from your failures. Finally, offer to discuss the off-topic question in private.
Respect and tone are hard to define, but they have more to do with intent than with set rules. For example, if you are a Ph.D. student, it might be appropriate to address your supervisor by his or her first name; it depends on him or her and on the institutional culture (a question of rules). Still, starting an e-mail as Dear Leilah or as Dear Dr. Delmont indicates distance rather than respect per se. You could very well call your supervisor Dr. Delmont and at the same time show disrespect in the way you phrase your e-mail, such as by demanding something instead of asking for it (a question of intent).
Given that your intent when communicating about science is to make the audience understand, make it a habit to write and speak in a simple, straightforward way. Instead of striving to imitate the intricate style of many papers, explain things as simply as you would to a colleague, face to face. Show respect to your audience by avoiding undue informality and by crafting and proofreading your text carefully, but do not believe that you have to write or speak in a special way to "sound scientific." Above all, focus on your purpose: Get your message across.
I am the Vice President of Global Communications at Pure Storage, a Silicon Valley based technology company.
It’s that time of year again. As we near the end of 2022, we have the chance to reflect on what has happened in the last 12 months and prepare for what the coming year will bring. For those of us who work in communications and PR, this means analyzing data, identifying lessons from past experiences and getting ahead of future trends. Here are four important developments that communications professionals should get ready for in 2023.
Customers value environmental sustainability more than ever, and they have increasingly high standards for the companies they buy from. In a 2021 global survey, 85% of respondents reported that they have shifted their buying behavior to be more sustainable in the past five years. Half of consumers ranked sustainability among their top five value drivers, and 34% indicated they would pay more for sustainable products or services.
In 2023, I believe the expectations and stakes will be higher for companies that push a sustainability angle. People are becoming savvier about spotting “greenwashing,” when a company’s PR spin doesn’t match its genuine business decisions. Sustainability claims will need to be backed by concrete data. Look for opportunities to incorporate numbers and narratives to demonstrate the impact of your company’s sustainability efforts. Real customer success stories will lend credibility to your message.
For example, at my company, we supported our sustainability claims with both third-party lifecycle analysis of our products and real customer results. We produced specific data points and developed stories about how the data was connected to relatable, everyday examples.
Many companies have crisis communications plans, but they are often tucked away “just in case” or used in a reactive fashion. Good reputation management strategies are proactive, ongoing, refined and forward-thinking companies will prioritize them in 2023.
Building a positive and memorable reputation for your company now will help you if a crisis strikes in the future. Take the initiative to develop a long-term reputation management plan before your reputation is called into question. What steps will you take to cultivate your ideal brand image? How can you grow a database of “friendlies” who have positive perceptions of your company and would be willing to share those positive views publicly through social media and quotes in news articles? What are your contingency plans if something happens to tarnish this image?
In years past, PR teams would get a pass on quantitative metrics because certain aspects of awareness cannot be concretely measured. I wrote about finding the balance of quantitative and qualitative measures last year, but I think that even more data-driven metrics will become part of the communications measurement stack in 2023.
If you haven’t revisited your measurement strategy recently, make it a priority in the new year. With sophisticated new AI and analytics tools at your fingertips, it’s possible to track granular
numbers on readership by article and multimedia viewership, measure the success of your communications and look beyond just share of voice.
Target audiences and their behaviors are not static. I believe that in 2023, many communications and PR pros will take a close look at their target audiences and the sources of information they rely on for decision making. This is an opportunity to re-evaluate your audiences and see if they still align with your current company strategy and direction. Spend time assessing the watering holes where your audiences gather, and ask: “Who/what/where is truly influencing our customers and potential buyers?”
For instance, my company recently re-assessed the way we prioritize media, influencers and analysts based on their level of influence across three buckets: our core buyers, CIOs and business leaders (CEOs, CFOs, Chief Sustainability Officers, etc). While it may seem like these are obvious personas, we examined them closely and aligned our messaging with their interests. We sought to balance standard channels with those that push boundaries, then we aligned the content for each medium to the interests of the audiences they serve.
The last few years have brought more than their fair share of communications challenges and opened our eyes to new ways of thinking. We don’t yet know exactly what highs and lows 2023 will hold, but we can prepare for these likely scenarios.
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
The communications sector includes companies that sell phone and internet services via traditional landline, broadband, or wireless. The communications sector also includes companies that create and produce of movies, television shows, and other content. Well-known companies include Meta Platforms Inc. (formerly Facebook), Comcast Corp., and T-Mobile US Inc.
Communications stocks, represented by a benchmark exchange-traded fund (ETF)—the Communication Services Select Sector SPDR ETF (XLC)—have provided a total return of -38.4% over the past 12 months compared to -18.2% for the benchmark Russell 1000 Index. The market performance figures and all statistics in the tables below are as of Oct. 21, 2022.
Here are the top three communications stocks with the best value, the fastest growth, and the most momentum.
These are the communications stocks with the lowest 12-month trailing price-to-earnings (P/E) ratio. Because profits can be returned to shareholders in the form of dividends and buybacks, a low P/E ratio shows that you’re paying less for each dollar of profit generated.
These are the top communications stocks as ranked by a growth model that scores companies based on a 50/50 weighting of their most recent quarterly year-over-year (YOY) percentage revenue growth and most recent quarterly YOY earnings-per-share (EPS) growth. Both sales and earnings are critical factors in the success of a company. Therefore, ranking companies by only one growth metric makes a ranking susceptible to the accounting anomalies of that quarter (such as changes in tax law or restructuring costs) that may make one figure or the other unrepresentative of the business in general. Companies with quarterly EPS or revenue growth of more than 2,500% were excluded as outliers.
These are the communications stocks that had the highest total return over the past 12 months.
|Communications Stocks With the Most Momentum|
|Price ($)||Market Cap ($B)||12-Month Trailing Total Return (%)|
|World Wrestling Entertainment Inc. (WWE)||78.11||5.8||30.7|
|Nexstar Media Group Inc. (NXST)||184.18||7.4||24.9|
|T-Mobile US Inc. (TMUS)||136.46||171.1||16.8|
|Russell 1000 Index||N/A||N/A||-18.2|
|The Communication Services Select Sector SPDR ETF (XLC)||N/A||N/A||-38.4|
Essential Services: Communication services play a critical role in people's day-to-day lives and help shape the digital economy. Many companies in the sector provide services that helped people connect during the COVID-19 pandemic. For instance, video conferencing platform Zoom Video Communications, Inc.’s (ZM) software became a tool for employers to collaborate with their staff amid border closures and shutdowns. As a result of Zoom’s popularity during the health crisis, investors speculated on its future growth, driving its share price up more than 800% over nine months in 2020. As trends such as telehealth and working remotely continue to grow in popularity, communication stocks that provide services in these areas offer investors tremendous upside potential.
Infrastructure Spending: As part of the $1.2 billion infrastructure bill passed by lawmakers in 2021, $65 billion has been allocated toward expanding broadband access and 5G connectivity nationwide. National spending on communication infrastructure benefits companies that build, service, and lease such equipment. For example, cell tower operators, such as American Tower Corporation (AMT), Crown Castle Inc. (CCI), and SBA Communications Corporation (SBAC), stand to benefit from the expanding telecommunications rollout.
Antitrust Legislation: Leading big tech communication stocks, such as Meta Platforms, Inc. (META) and Alphabet Inc. (GOOGL), face potential challenges from antitrust legislation that could weaken their grip on digital communication. The proposed American Innovation and Choice Act, which has bipartisan support in the House and Senate, would lay down laws prohibiting advantages these companies have in marketing their products and make it easier for competitors to communicate with customers and collect information about their users. The legislation, if passed through Congress, would lead to a significant shift in how communication services are offered in the United States and create heightened volatility in the sector.
Semiconductor Shortage: Communication companies heavily rely on semiconductors to build their products and infrastructure. Therefore, the global chip shortage caused by pandemic-induced supply chain disruptions, labor issues, and unprecedented demand may cause ongoing headwinds to the sector for the foreseeable future.
The comments, opinions, and analyses expressed herein are for informational purposes only and should not be considered individual investment advice or recommendations to invest in any security or adopt any investment strategy. While we believe the information provided herein is reliable, we do not warrant its accuracy or completeness. The views and strategies described in our content may not be suitable for all investors. Because market and economic conditions are subject to rapid change, all comments, opinions, and analyses contained within our content are rendered as of the date of the posting and may change without notice. The material is not intended as a complete analysis of every material fact regarding any country, region, market, industry, investment, or strategy.
Communicating with others is an essential skill in business dealings, family affairs, and romantic relationships. Do you often find yourself misunderstanding others? Do you have difficulty getting your point across clearly? When it comes to communication, what you say and what you don't say are equally important. Being a good listener is quite crucial. Find out how your interpersonal skills rate by taking this Communication Skills Test.
Examine the following statements and indicate the degree to which they apply to you. In order to receive the most accurate results, please answer each question as honestly as possible.
After finishing this test you will receive a FREE snapshot report with a summary evaluation and graph. You will then have the option to purchase the full results for $4.95
This test is intended for informational and entertainment purposes only. It is not a substitute for professional diagnosis or for the treatment of any health condition. If you would like to seek the advice of a licensed mental health professional you can search Psychology Today's directory here.
Charter Communications was founded in St. Louis, Missouri in 1993. The company is a communications and mass media company that offers services in 41 states as Spectrum. Their services include broadbrand and cable to more than 32 million customers, including television, phone and internet to both residential and commercial customers.
More than 400 million devices connect to the internet through Charter’s network. The company has over 30 million broadband internet customers and almost 4 million mobile customers, with more than 800,000 miles of network infrastructure. More than 93,000 people work at Charter Communications nationally.
Charter focuses on sustainability, diversity and inclusion as part of their core goals, and the company commits to improving the communities where their employees and customers live through their Spectrum Community Assist, Spectrum Digital Education, Spectrum Employee Grants, and others.
The graduate program in Communication Studies at Sacramento State is a rigorous, methods-driven program designed to increase theoretical and applied understanding of human communication.
We are excited to foster an inclusive learning environment with students and faculty from all walks of life. In particular, we welcome students of all identities and cultural backgrounds, including international and first generation students.
Our courses are taught by award-winning faculty with expertise across communication studies, including Mass Media, Organizational, International, Intercultural, Interpersonal, Rhetorical, Political and Instructional Communication.
The 30-unit program has an excellent track record of preparing students for doctoral study as well as entering communication professions. We offer:
With full-time coursework (six units per semester), students usually finish the program in two to three years, depending on their culminating experience option.
To learn more, please review the Catalog, which outlines admissions and program requirements; the Graduate Document; the FAQs below, and this interview about the program. For additional questions, contact Shawna Malvini Redden, Graduate Program Coordinator.
Please note: If you are interested in applying for our Spring 2023 cohort, the application deadline is September 15, 2022. For Fall 2023, the priority deadline is January 15, 2023. Applications will be accepted, as space allows, until March 1, 2023.
Dr. Kimberly Aguilar, Assistant Professor
Dr. Diego Bonilla, Professor
Dr. Carlos Flores, Assistant Professor
Dr. Michele Foss-Snowden, Professor
Dr. Elaine Gale, Associate Professor
Dr. Cheng Hong, Assistant Professor
Dr. Jacqueline A. Irwin, Professor
Dr. Mark Ludwig, Professor
Dr. Christine Miller, Professor
Dr. Shawna Malvini Redden, Associate Professor
Dr. Morgan Morley, Assistant Professor
Dr. Kiko Omori, Assistant Professor
Dr. Gerri Smith, Professor Emeritus
Dr. Carmen Stitt, Professor
Dr. Andrea Terry, Assistant Professor
Dr. John Williams, Professor Emeritus
Dr. Mark Williams, Professor (on sabbatical until Fall 2023)
Dr. Nate Woo, Assistant Professor
Dr. David Zuckerman, Professor
Q: Don’t I need straight As to get into grad school?
A: No. We require a 3.0 cumulative GPA, or a 3.25 in the last 60 units. If you don’t meet the GPA minimum, we recommend that you successfully complete some additional courses, preferably upper division communication courses, to raise it.
Q: What about pre-reqs?
A: There aren’t any, per se, although you might be asked to take extra undergraduate methods courses in rhetorical and/or quantitative methods if you earned less than a B- in your methods courses or did not complete any during your undergraduate program. These classes would count toward your M.A.
Q: Any advice for the academic writing samples?
A: Yes. Submit examples of your best academic writing that show your ability to critique and analyze ideas. Get feedback from peers and professors, and revise old class papers or create something new.
Q: What type of GRE scores are you looking for?
A: None. We have removed the GRE as an admissions requirement due to evidence that it is biased against people of color, women, and those of lower socio-economic status, in addition to not being very useful in predicting success in graduate school according to several research studies. You are welcome to submit GRE scores, but they are not required.
Q: Is the program compatible with working professionals?
A: Absolutely. Most of our students work full time during the day and take classes in the afternoon or evening. Our courses are almost exclusively offered in the late afternoon or evening.
Q: How many classes do grad students usually take per semester?
A: Usually two three-unit classes. Full time graduate study is considered six units, in terms of workload. (Full time for financial aid purposes is 8 units)
Q: How much does the grad program cost?
A: For in-state students, tuition is $5,814 per year, including fees (taking six units per semester). For non-residents, there is an extra fee of $396 per unit. (Current as of August 2021)
Q: Are grad students eligible for financial aid and grants?
A: Yes. Turn in your FAFSA early!
Q: Is there funding available?
A: Yes. We offer funding in the form of the Graduate Assistant and Teaching Associate programs. The GA salary is approximately $1,815 per semester, per lab section taught (spread over five months). The TA salary is approximately $7,524 per semester for two courses (spread over six months). [Salary information current as of August 2022]
Q: Advice for the application materials?
A: Proofread carefully, customize materials to our program, and get everything submitted on time.
Unique among many master’s-level graduate programs, the Communication Studies department at Sacramento State offers the opportunity for paid graduate student teaching. Typically, new graduate students will start out as Graduate Assistants, and after gaining experience in the classroom, become Teaching Associates who design and lead their own classes. GAs and TAs work closely with faculty mentors to hone their teaching abilities. Likewise, we offer two courses to support teaching, Instructional Communication Theory and Practicum.
Graduate students who participate in the GA/TA program leave well prepared to teach in the community college system, as part-time faculty at Sacramento State or other CSUs, and in doctoral programs. Indeed, our alumni work in our department, as well as at universities and community colleges across the country.
The GA salary is $1,815 per semester, per lab section taught (spread over five months). GAs may teach up to three lab sections per semester. The TA salary is $7,524 per semester for two courses (spread over six months). (Salary information as of August 2022)
For more details about the positions, requriements, and application process, please see the application forms:
While our curriculum varies and includes “special problems” courses that feature various contemporary communication topics, below is a list of our regular course offerings. The three required core classes must be completed as soon as possible when students enter the program.
In addition, students can take up to six units of advanced undergraduate classes or graduate courses in other departments with advisor and Graduate Committee approval to develop a customized course schedule.
Core Required Courses (New as of Fall 2021)
Graduate Courses (3 units each)
Variable Content Courses
Psychologists Dr. Friederike Hendriks and Prof Rainer Bromme surveyed scientists at the University of Münster about their involvement in the public outreach activities of two interdisciplinary research networks. The study demonstrates how communication with groups beyond the scientific community can have positive retroactive effects on the scientific collaboration of researchers from different disciplines.
Scientists who communicate their research to non-scientific audiences experience positive retroactive effects on their scientific work, according to a newly published study.
"As a result of their involvement in public outreach, the scientists we surveyed not only perceived an increase in their personal motivation and competence for public communication, but they also saw benefits related to networking and knowledge exchange with colleagues from other disciplines within interdisciplinary research networks," explains psychologist Dr. Friederike Hendriks from the Technische Universität Braunschweig.
Together with psychologist Prof Rainer Bromme from the University of Münster, she collected assessments from scientists at Münster University on their involvement in the public communication activities of two interdisciplinary research networks in the field of cell dynamics and imaging.
The basic premise, she says, is that scientists who engage in communication with non-scientific audiences need to broaden their own specialized views of their research in order to make complex courses understandable. As the same principle is true for interactions with fellow researchers from other disciplines, communication with people beyond the scientific community can also promote communication between different disciplines within science.
The interviewees reported almost no negative effects related to their community outreach. However, they agreed that they had limited time and resources for such tasks. Furthermore, doctoral students were more hesitant in their assessment of their role in public communications and its benefits than postdocs, who are more advanced in their careers, and professors.
"As a scientist, you have to weigh priorities in the face of multiple tasks," says Rainer Bromme. He emphasizes that their study "helps make clear that science communication is not just an effort that you make for other people on top of your many other tasks, that it can also be beneficial for your work," adding that public communication both demands and promotes reflection on one's own research and the relationship between science and society.
Crossing boundaries facilitates learning on multiple levels
The positive side effects that the scientists associated with their public outreach activities included finding a "common language" between different disciplines, getting an overview of research projects, and developing a better understanding of the research of their colleagues in other disciplines. In one case, two research groups who collaborated on public outreach activities even went on to undertake a joint scientific project.
The majority of interviewees also reported that they enjoyed the activities, perceived an improvement in their public communication skills and were motivated, by their positive experiences, to pursue further engagement. Individuals also reported that interacting with non-expert audiences had encouraged them to reflect on their own work on a more abstract level.
These diverse potentials were identified and explored by the researchers who produced this study based on the theory of "boundary crossing". "When boundaries come up or are even crossed in communication with other people, this opens up avenues for learning about yourself and your conversation partners," explains Friederike Hendriks.
Science communication as a beneficial joint task
When compared to postdocs and professors, doctoral students rated their own research as less interesting to the public. They were also more likely to think that their careers would not benefit from science communication and that it should be done by experienced people. "As a doctoral student, you usually work on smaller research questions and, only as your expertise develops in your career, can you place them in larger contexts so that they also become interesting for people beyond the scientific community," explains Friederike Hendriks.
She emphasizes that it is, therefore, important to design science communication formats and opportunities that are appropriate for doctoral students in terms of content and time. She explains how, in the research networks involved in the survey, this was achieved through, for example, lab workshops for high-school students and contributions to picture exhibitions.
She also highlights that the high level of outreach the scientists interviewed had engaged in shows that research networks can help establish a culture in which communication is seen as a valuable joint task rather than a burdensome additional task. Friederike Hendriks herself is currently working with her junior research group to develop communication training for early career researchers which teaches research-based strategies and skills to support researchers to engage in comprehensible and counterpart-involving conversations about science.
Sample and communication activities in the focus of the study
The team surveyed 75 scientists from various career stages and disciplines—including doctoral students, postdocs and professors from medicine, biology, chemistry, physics, mathematics and computer science—who collaborate in research networks across disciplinary boundaries. The participating networks included the Collaborative Research Centre 656 "Molecular Cardiovascular Imaging" and the "Cells in Motion" Cluster of Excellence at the University of Münster.
The focus of the study was on activities initiated by these networks. They ranged from laboratory tours, workshops and lectures for children, young people and adults to exhibitions with interactive exhibits and scientific images, to information media such as websites, brochures, audio and video formats, and press relations.
The study was conducted in 2016 and 2017 and has now been published in Science Communication.
More information: Friederike Hendriks et al, Researchers' Public Engagement in the Context of Interdisciplinary Research Programs: Learning and Reflection from Boundary Crossing, Science Communication (2022). DOI: 10.1177/10755470221137052
Provided by Westfälische Wilhelms-Universität Münster
Citation: What do scientists gain from engaging in public communications? (2022, December 5) retrieved 9 December 2022 from https://phys.org/news/2022-12-scientists-gain-engaging-communications.html
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Get your message out to the world. Accelerate your career in communications and marketing.
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Students in the Media and Communication program (formerly Media and Culture) examine how media products, practices, institutions, and technologies allow us to communicate and connect with others and shape how we experience the world.
Media are diverse and integrated into every dimension of human life. That variety is reflected in the MAC program’s attention to a wide range of media, including television, film, podcasting, popular music, video games, and social media. It is also reflected in an interdisciplinary curriculum that prepares students to successfully navigate professional and personal lives defined by rapidly changing media. The program allows students to focus on areas they are most interested in. Students can learn how to make a short film or podcast; critique media messages that contribute to social inequalities or social change; examine the role algorithms and data play in the world of advertising and our wider culture; investigate the ways media technologies shape our everyday lives; or go behind the scenes of various media industries. By graduation, MAC students will gain the cultural competencies and media skills required to be successful media producers, ethical media consumers, and responsible media citizens.
MAC majors will develop expertise in up to three areas:
The program's interdepartmental framework brings together insights and applications from various disciplines while providing access to resources across several departments.
Writing and production classes are limited to 18 students in order to facilitate an effective learning environment.
Students have obtained internships in television and film production, broadcast management, social media communication, broadcast news, public relations, and political messaging and analysis, among others. Miami’s Inside Hollywood and Inside Washington programs also provide first-hand experience in the entertainment industry and political media. There are also a number of Miami student organizations such as Miami Television News that provide practical experience.
Our graduates have had successful careers in a wide range of areas including film and television production; media sales and management; media promotion; public relations; corporate communications; law; public policy and broadcast journalism.
Ron Becker, Area Coordinator
230 Williams Hall
Oxford, OH 45056
Students who entered Miami in the Fall of 2021 or later must complete the Media and Communication curriculum.
Students who entered Miami before Fall 2021 will complete the Media and Culture curriculum.
If they choose, students who entered Miami before Fall 2021 can switch to the Media and Communication curriculum. To make that switch, they must also officially change their catalogue year to 2021-22 (which means they must adhere to all requirements inside and outside the major that appear in the 2021-22 General Bulletin). To explore the possibility of doing so, students must meet with their MAC faculty advisor or an advisor in the CAS advising office.
MJF 105 - Introduction to Media and Culture (3 credit hours). Designed to be the first class for Media & Communication majors, this course also fulfills the General Miami Plan Humanities requirement. Students learn to think about the media in new ways through an introduction to the history of various media technologies and industries, and by applying various theories to the media-saturated culture in which students live. Course readings and short writing assignments encourage students to reflect on their roles as media consumers, media producers and media-age citizens.MJF 146 - Foundations of Production (3 credit hours) This course introduces concepts and practices central to video production work across MJF areas. Students learn the basics of graphic design, sound, image composition, editing, and story through lectures, hands-on workshops, and assignments in which students make short films.
MAC 202 The Smartphone and Society (3 credit hours) Explores the impact of media and communication technologies on our individual lives as well as wider political, economic, and cultural practices. This course will help students to think critically about the tools they use in their everyday lives and the ways in which technology and society mutually shape each other.
MJF 205 - Introduction to Communication and Society (3 credit hours) This course introduces students to the critical study of informational media and persuasion-oriented communication technologies such as newspapers, magazines, books, advertising, broadcast media, and social media. Students will learn to think critically about the relationship between technology, information, and communication in their daily lives and future careers, using lenses such as affordances and constraints, the political economy of media; framing, bias, and objectivity; materiality and infrastructure; privacy and surveillance; technology and inequality; and the public sphere. Tracing the historical and contemporary development of communication and information technologies in and outside the United States, students will explore how media operate as forms of power, meaning-making, and influence through their production, interpretation, and use.
MAC 211 - Intermediate Video Production (4). Students become acquainted with the fundamentals and techniques of sound production, and with the elements involved in the design and production of video messages. Prerequisite: major status and MAC 146.
MAC 212 – Media, Representation, and Society (3). A survey of the place of electronic media in society. The courses covered in the course will include media and culture; media economics, industries, and institutions; the politics of media content; media and social representation. Prerequisite: major status or permission of instructor.
MAC 213 - Writing for Film and TV (3). Basic course in writing for radio and television, with emphasis on documentary, dramatic, and specialized formats for film and video. Prerequisite: major status and MAC 146; cross-listed with ENG 257.
MAC 258 Copywriting for Digital Media (3 credit hours) Basic course in writing for radio and television, and new media with emphasis on commercial, noncommercial, and promotional copywriting.
MAC 267 – Practicum in Electronic Media Production II (3). Exposes majors to the video and television production process. Students participate in production work and are involved in pre- and post- production sessions. Offered credit/no-credit only. Prerequisite: Major status, MAC 146, and MAC 211.
FST 282—Sexualities and Film (3). An exploration of film representations of diverse sexualities (e.g. gay, lesbian, bisexual and transgendered) from the silent era to the present. Cross-listed with FST 282.MJF 301 Media Law and Ethics (3). Focuses on statutory and common law limitations on freedom of the press in America, and the legislative and judicial rationales for them. Considers ethical theories and their applications to situations that journalists commonly encounter. Prerequisite: major status. Cross-listed with JRN 301.
MAC 310 courses in Media History (3 credit hours) Through specific case studies in media history, students will gain a deeper understanding of the importance of historical context for understanding media practices and institutions and the process of communication. They will also acquire skills in historical research methods.
MAC 311 – Digital Film Production (3). Experience in the production and direction of television formats with emphasis on applied media aesthetics. Field production theories and exercises. Prerequisite: Major status, MAC 146, and MAC 211.
MAC 312 - TV Studio Production (3). Experience in the production and direction of television formats with emphasis on applied media aesthetics. Studio production theories and exercises. Prerequisite: Major status, MAC 146, and MAC 211.
JRN 314 - Digital Video Reporting (3). Advanced-level coursework emphasizing digital video writing, reporting and editing. Students will learn to produce video news stories across broadcast television and mobile platforms. Prerequisite: MAC 211 and JRN 202, major status, or permission of instructor.
MAC 325 – Social Media Cultures (3). Research and study of the relationship between social human interaction and media. Students consider both analog and digital forms of social media, comparing the two. They then apply theories from cultural studies, mass communication, and communication studies to both online and offline social media, yielding an understanding of the interaction between social practices and contemporary media cultures.MAC 344 Sound and Music in Media Cultures (3 credit hours) Students develop skills in audio production while analyzing the roles of sound and music in media and culture.
MAC 343 – Advanced Audio Production (3). Introduces students to theory, practice and criticism in advanced electronic media production, focusing on music recording, narrative and journalism. Includes practical work in studio methods, microphone techniques and control room operations. Students learn sound aesthetics and values while getting an overview of traditional sound production equipment and software.
MAC 351 Media Ethnography (3 credit hours) Introduction to media ethnography, a qualitative research method used by academics and market researchers to observe and analyze people’s real-world media use.
MAC 353 - Audience Studies (3). Introduction to audience analysis, including review of services provided by media research organizations and procedures of applied survey research for the media. Prerequisite: major status or permission of instructor.
MAC 355 - Media Technology & Culture (3). Focuses on the relationships among technology, society, and communications (the mass media and information systems), exploring the key historical, cultural, and political/economic issues raised by new communication technologies. Prerequisite: major status or permission of instructor.
MAC 358 Working in Media (3 credit hours) Exploration of issues related to working inside media industries that produce and distribute creative media content, including video games, television, film, radio, podcasting, and music. courses covered include dynamics of creative content production; social power in workplace cultures; and employment trends and labor practices.
MAC 362 Media and the Data Society (3 credit hours) Examines the relationships among communication technology platforms, media systems, and consumer data. Analysis of organizational, political, economic, and cultural dimensions of data collection and use.
MAC 414 Capstone Pictures: Project in Digital Narrative Film Production (4 credit hours) In-depth production of a digital narrative film. This may involve conceptualizing, researching and writing; comprehensive budgeting and planning; creative design of visual and aural elements; management of a production team. Students meet regularly with other students to discuss progress, problems, issues and integrate ideas. Students work together to produce the film and present it to the Miami University community.
MAC 415 - Practicum in Television News (3). Students report, write and produce a regularly scheduled television newscast aired on Oxford's cable television system. Students participate in and evaluate all aspects of television news gathering and reporting process. Prerequisite: major status, MAC 146, MAC 211 or JRN 202, and either MAC 314 or applied journalism experience. Crosslisted with JRN 415.
MAC 421 - Advanced Workshop in Feature Film Screenwriting (3). Analysis of examples of contemporary screenplays, with emphasis on the craft of writing screenplays. Class discussion and sharing of student-written screenplays. Prerequisites: Two of the following: MAC 213, ENG 320, ENG 420. Course is crosslisted with ENG 422.
MAC 426 – Inside Washington Summer Program (8 credit hours). Intensive study of the contemporary Washington, D.C., community–government institutions, public officials, journalists, consultants, staff, and interest groups through reading, lecture, on-site observations, expert presentations, discussion, research, writing and internships. Program conducted in Washington. Prerequisite(s): Permission of instructor, crosslisted with JRN426/526 and POL426/526.
MAC 427 – Inside Washington Semester Experience (4 credit hours). Intensive study of the contemporary Washington, D.C., community–government institutions, public officials, journalists, consultants, staff, and interest groups through reading, lecture, on-site observations, expert presentations, discussion, research, writing and internships. Program conducted in Washington. Prerequisite: Permission of instructor. Concurrent course(s): MAC/JRN/POL 453, MAC/JRN/POL 377 or 477, CON/JRN/POL 340.
MAC 443 – Media Industries and Economics (3). Intensive study of the management process as applied to mass media industries Prerequisite: major status or permission of instructor.
MAC 445 - Senior Seminar in Media Policy (3). Explores key concepts and processes related to media policy and policymaking. Students will produce a culminating capstone project that explores a media and communication Topic as it intersects with questions of policy and regulation.
MAC 446 – Media Globalization (3). Survey of international communication systems, with emphasis on comparative analysis based on current typologies, and economic, social, political, and regulatory variables. Prerequisites: major status or permission of instructor.
MAC 447 Senior Seminar in Applied Media Analysis (3). Students will produce a culminating capstone project that applies the methods and concepts gained during their coursework to the analysis of a real world Topic related to the texts, institutions, practices or technologies that form our media and communication environments.
MAC 450 - courses in Media & Film Studies (3). Study or research of issues and problems associated with media and culture under the guidance of a faculty member of the Media & Culture Program. Prerequisite: senior standing or written approval of the instructor.
MAC 454 – The Washington Community (3). Focuses on the Washington, D.C., as a complex political-social system that is both the seat of American democracy and a metropolis plagued with typical urban problems. Students complement their study of the formal political and media systems in the main Inside Washington course, MAC 426 or 427, by focusing on the development and behavior of constituent communities within the city of Washington.
MAC 461 - Gender, Sexuality & Media (3). Examines how media help to shape notions of gender in society, how gender ideologies influence mass media perspectives and practices, and how mediated representations may reinforce or challenge social hierarchies based indifference of gender, race, ethnicity, class and sexual orientation. Prerequisite: major status or permission of instructor. Cross-listed with WMS 461.