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Exam Code: QAWI201V3-0 Practice exam 2022 by Killexams.com team
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  • Database technology is crucial in multiple applications and computing tasks, and certifications help demonstrate job readiness and core competencies. 
  • Before pursuing a database platform certification, you should have a solid background in relational database management systems and the SQL language. 
  • Valuable certifications are typically tied to specific technology companies and their platforms, such as IBM, Microsoft, Oracle and SAP.
  • This article is for IT professionals considering database certifications to further their careers. 

While database platforms have come and gone through the decades, database technology is still critical for multiple applications and computing tasks. IT professionals often seek database certifications to demonstrate their knowledge and expertise as they navigate their career paths and pursue professional growth. 

While database certifications may not be as bleeding edge as Google cloud certifications, cybersecurity certifications, storage certifications or digital forensics certifications, database professionals at all levels possess in-demand career skills — and a plethora of database-related jobs are waiting to be filled.

We’ll look at some of the most in-demand certifications for database administrators, database developers and anyone else who works with databases.

What to know about database roles and certifications

To get a better grasp of available database certifications, it’s helpful to group these certs around job responsibilities. This reflects the maturity of database technology and its integration into most aspects of commercial, scientific and academic computing. As you read about the various database certification programs, keep these job roles in mind: 

  • Database administrator (DBA). A DBA is responsible for installing, configuring and maintaining a database management system (DBMS). The job is often tied to a specific platform, such as Oracle, MySQL, DB2 or SQL Server.
  • Database developer. A database developer works with generic and proprietary application programming interfaces (APIs) to build applications that interact with a DBMS. Like DBA roles, database developer positions are also often platform-specific.
  • Database designer or database architect. A database designer or architect researches data requirements for specific applications or users and designs database structures and application capabilities to match.
  • Data analyst or data scientist. A data analyst or scientist is responsible for analyzing data from multiple disparate sources to discover previously hidden insights, determine the meaning behind data, and make business-specific recommendations.
  • Data mining or business intelligence (BI) specialist. A data mining or BI specialist focuses on dissecting, analyzing and reporting important data streams, such as customer, supply chain and transaction data and histories.
  • Data warehousing specialist. A data warehousing specialist assembles and analyzes data from multiple operational systems (such as orders, transactions, supply chain information and customer data) to establish data history, analyze trends, generate reports and forecasts, and support general ad hoc queries. 

These database job roles highlight two critical issues to consider if you want to be a database professional:

  1. You need a solid general background. First, a background in relational database management systems, including an understanding of Structured Query Language (SQL), is a fundamental prerequisite for database professionals of all stripes. 
  2. There’s a focus on proprietary technologies. Second, although various efforts to standardize database technology exist, much of the whiz-bang capability that databases and database applications deliver comes from proprietary, vendor-specific technologies. Serious, heavy-duty database skills and knowledge are tied to specific platforms, including various Oracle products (such as the open-source MySQL environment and Oracle itself,) Microsoft SQL Server and IBM DB2. Most of these certifications relate directly to those enormously popular platforms. 

Did you know?Did you know? NoSQL databases — called “not only SQL” or “non-relational” databases — are increasingly used in big data applications associated with some of the best big data certifications for data scientists, data mining and warehousing, and business intelligence.

Best database certifications

Here are details on our five best database certification picks for 2022.

1. IBM Certified Database Administrator — DB2 12

IBM is one of the leaders in the worldwide database market by any objective measure. The company’s database portfolio includes industry-standard DB2, as well as the following:

  • IBM Compose
  • Information Management System (IMS)
  • Informix
  • Cloudant
  • IBM Open Platform with Apache Hadoop

IBM also has a long-standing and well-populated IT certification program that has been around for more than 30 years and encompasses hundreds of individual credentials. 

After redesigning its certification programs and categories, IBM now has a primary data-centric certification category called IBM Data and AI. It includes a range of database credentials: 

  • Database Associate
  • Database Administrator
  • System Administrator
  • Application Developer 

IBM’s is a big and complex certification space, but one where particular platform allegiances are likely to guide readers toward the handful of items most relevant to their interests and needs. 

Database professionals who support DB2 (or aspire to) on IBM’s z/OS should check out the IBM Associate Certified DBA — Db2 12 certification. It’s an entry-level exam that addresses routine planning, working with SQL and XML, security, operations, data concurrency, application design, and concepts around database objects.

This certification requires candidates to pass one exam. Pre-exam training and familiarity with concepts, or hands-on experience, are recommended but not required. 

IBM Certified Database Administrator — DB2 facts and figures

Certification name

IBM Certified Database Administrator — Db2 12 (z/OS)

Prerequisites and required courses

None required; recommended courses are available.

Number of exams

One: C1000-122: Db2 12 for z/OS DBA Fundamentals (63 questions, 90 minutes)

Cost per exam

$200 (or local currency equivalent) per exam. Sign up for exams at Pearson VUE.



Self-study materials

The certification page includes self-study materials, including a study guide and a learning path. 

Did you know? IBM’s certification offerings are among the best system administrator certifications IT professionals can achieve.

2. Microsoft Azure

Microsoft Azure offers a broad range of tools and add-ons for business intelligence. Azure is a cloud computing platform for application management and Microsoft-managed data centers. Microsoft certifications include various Azure offerings based on job role and experience level.

Microsoft’s certification program is role-centric, centered on the skills you need to succeed in specific technology jobs. Because Azure has such a broad scope, Azure certifications span multiple job roles. However, specific certifications exist for the following positions:

  • Data Analysts
  • Data Engineers
  • Data Scientists
  • Database Administrators 

There are also certifications for learners at different experience levels. 

For those looking to take their Azure knowledge to the next level, the Microsoft Certified: Azure Data Fundamentals certification is the perfect place to start. This certification is for beginner database administrators interested in using Azure and mastering data in the cloud. It offers foundational knowledge of core concepts while reinforcing concepts for later use in other Azure role-based certifications, such as those listed below: 

  • Azure Database Administrator Associate
  • Azure Data Engineer Associate
  • Data Analyst Associate 

Azure Data Fundamentals certification facts and figures

Certification name

Microsoft Certified: Azure Data Fundamentals

Prerequisites and required courses 

This certification does not have any prerequisites. However, for absolute beginners, Microsoft offers an Azure Fundamentals certification. 

Number of exams

One exam, DP-900, which is administered via Pearson VUE or Certiport.

Cost per exam

The exam costs $99 in the United States, though the cost changes based on where it is proctored. 



Self-study materials

Microsoft offers one of the world’s largest and best-known IT certification programs, so the exam is well supported with books, study guides, study groups, practice questions and other materials. Microsoft also offers a free online learning path.

3. Oracle Certified Professional, MySQL 5.7 Database Administrator 

Oracle runs its certifications under the auspices of Oracle University. The Oracle Database Certifications page lists separate tracks depending on job role and product. MySQL is perhaps the leading open-source relational database management system (RDBMS). Since acquiring Sun Microsystems in 2010 (which had previously acquired MySQL AB), Oracle has rolled out a paid version of MySQL and developed certifications to support the product. 

If you’re interested in pursuing an Oracle MySQL certification, you can choose between MySQL Database Administration and MySQL Developer. 

The Oracle Certified Professional, MySQL 5.7 Database Administrator (OCP) credential recognizes professionals who can accomplish the following tasks:

  • Install, optimize and monitor MySQL Server.
  • Configure replication.
  • Apply security.
  • Schedule and validate database backups. 

The certification requires candidates to pass a single exam (the same exam can be taken to upgrade a prior certification). Oracle recommends training and on-the-job experience before taking the exam.

Oracle Certified Professional, MySQL 5.7 Database Administrator facts and figures

Did you know? According to Oracle, approximately 1.8 million Oracle Certified professionals globally hold certifications to advance their networking careers and professions to validate their IT expertise. 

4. Oracle Database SQL Certified Associate Certification

For individuals interested in working in the Oracle environment who have the necessary experience to become a database administrator, Oracle’s Database SQL Certified Associate Certification is another top Oracle certification and an excellent starting point. This exam encompasses an understanding of fundamental SQL concepts that individuals must grasp for database projects. 

By earning the certification, individuals demonstrate that they have a range of knowledge in core SQL concepts:

  • Familiarity with queries, data modeling, and normalization
  • Strong base understanding of the underlying SQL language
  • An ability to create and manipulate Oracle Database tables 

This certification also requires candidates to pass a single exam. While Oracle does not specify any prerequisites, the company does state candidates should have familiarity working with the command line. 

Oracle Database SQL Certified Associate Certification facts and figures

5. SAP HANA: SAP Certified Technology Associate — SAP HANA 2.0 SPS05

SAP SE has an extensive portfolio of business applications and analytics software, including cloud infrastructure, applications and storage. The SAP HANA platform’s foundation is an enterprise-grade relational database management system that can be run as an appliance on-premises or in the cloud. The cloud platform lets customers build and run applications and services based on SAP HANA. 

SAP offers a comprehensive certification program built to support its various platforms and products. We’re featuring the SAP Certified Technology Associate — SAP HANA cert because it aligns closely with other certifications we’ve highlighted and is in high demand among employers, according to job board surveys. 

This certification ensures database professionals can install, manage, monitor, migrate and troubleshoot SAP HANA systems. It covers the following skills:

  • Managing users and authorizations
  • Applying security
  • Ensuring high availability 
  • Effective disaster-recovery techniques 

SAP recommends that certification candidates get hands-on practice through formal training or on-the-job experience before attempting this exam. The SAP Learning Hub is a subscription service that gives certification candidates access to a library of learning materials, including e-learning courses and course handbooks. 

The annual subscription rate for individual users on the Professional certification track is $2,760. This online training program is designed for those who run, support, or implement SAP software solutions. Though this may seem like a steep price for online training, you will likely be able to pass any SAP certification exams you put your mind to by leveraging all the learning resources available to SAP Learning Hub Professional subscribers. 

Typically, SAP certifications achieved on one of the two most exact SAP solutions are considered current and valid. SAP contacts professionals whose certifications are nearing end-of-life status and provides information on maintaining their credentials.

SAP Certified Technology Associate facts and figures

Certification name

SAP Certified Technology Associate — SAP HANA 2.0 SPS05

Prerequisites and required courses    

None required.

Recommended: Hands-on experience and the following courses: 

  • SAP HANA Installation & Operations SPS12 (HA200) 
  • High Availability and Disaster Tolerance Administration SPS05 (HA201)
  • Monitoring and Performance Tools SPS05 (HA215)
  • Database Migration using DMO SPS05 (HA250)

Number of exams

One exam: SAP Certified Technology Associate — SAP HANA 2.0 SPS05, exam code C_HANATEC_17 (80 questions, 180 minutes)

Cost per exam




Self-study materials

The certification web page includes a link to sample questions. SAP HANA trade books and certification guides are available on Amazon. The SAP Help Center offers product documentation and a training and certification FAQs page. The SAP Learning Hub (available on a subscription basis) provides access to online learning content.

Tip: To broaden your skill set, consider pursuing the best sales certifications to better sell and implement various IT solutions, including databases.

Beyond the top 5 database certifications

Additional database certification programs can further the careers of IT professionals who work with database management systems. 

While most colleges with computer science programs offer database tracks at the undergraduate, master and Ph.D. levels, well-known vendor-neutral database certifications exist, including the following: 

  • ICCP certifications. The Institute for the Certification of Computing Professionals (ICCP) offers its unique Certified Data Professional and Certified Data Scientist credentials. Learn more about ICCP certifications from the ICCP website.
  • Enterprise DB certifications. EnterpriseDB administers a small but effective certification program with two primary certs: the EDB Certified Associate and the EDB Certified Professional

These are some additional certifications: 

These credentials represent opportunities for database professionals to expand their skill sets — and salaries. However, such niches in the database certification arena are generally only worth pursuing if you already work with these platforms or plan to work for an organization that uses them.

Key takeaway: Pursuing additional database certifications can be helpful for professional development if you already work with these platforms or plan to work with them in the future. 

Job board search results

Before pursuing certifications, consider their popularity with employers to gain a helpful perspective on current database certification demand. Here’s a job board snapshot to deliver you an idea of what’s trending.




 LinkedIn Jobs 



IBM Certified Database Administrator — DB2






Azure Data Fundamentals






Oracle Certified Professional, MySQL Database Administrator






Oracle Database SQL Certified Associate Certification












If the sheer number of available database-related positions isn’t enough motivation to pursue a certification, consider average salaries for database administrators. SimplyHired reports $91,949 as the national average in the U.S., ranging from $64,171 to over $131,753. Glassdoor’s reported average is somewhat lower at $84,161, with a top rung for experienced senior DBAs right around $134,000.

Choosing the right certification

Choosing the best IT certifications to enhance your skills and boost your career can be overwhelming, especially as many available certifications are for proprietary technologies. While picking a database certification can feel like locking yourself into a single technology family, it is worth remembering that many database skills are transferable. Additionally, pursuing any certification shows your willingness to learn and demonstrates competence to current and future employers. 

Ultimately, choosing which certification to pursue depends on the technologies you use at work or would like to use at a future employer.

Jeremy Bender contributed to the reporting and writing in this article. 

Mon, 05 Dec 2022 10:00:00 -0600 en text/html https://www.businessnewsdaily.com/10734-database-certifications.html
Killexams : How to Build a Better Business with Outsourcing

Opinions expressed by Entrepreneur contributors are their own.

When Laura Lee Sparks left her job as a law firm manager to launch her own business, she knew from the beginning that there were certain tasks she didn't want to handle. The owner of Legal Marketing Maven--a firm that helps law firms streamline their practices through outsourcing--Sparks practiced what she preached from the start, hiring an outside bookkeeper and slowly adding to her virtual team of contractors. Within months, her business revenues reached six figures.

"Most entrepreneurs have great talents but many times they think they can do it all," Sparks says. "That can really stall the growth of the business. By outsourcing the day to day back-office tasks, the business owner has more time to focus on generating income."

Entrepreneurs have long seen outsourcing as a strategy reserved for big business, but technology has made it a more accessible tool for small businesses--and for some small firms, outsourcing has made a powerful impact on their growth, productivity and bottom lines.

"More small businesses are outsourcing tasks these days because technology has advanced to the point of professionals being able to work from anywhere in the world, coupled with the availability and accessibility of extremely qualified professionals who have decided or been forced to leave the corporate world, [such as] virtual executive assistants, marketing directors, graphic designers, transcriptionists, paralegals, web designers, HR consultants, bookkeepers, PR directors, IT specialists, and the list goes on," Sparks says. "These freelancers come on board as subcontractors and save the small business owner the burden of paying overhead associated with payroll taxes and expenses such as health insurance and worker's compensation, as well as the space constrictions that growing a company in-house can present."

Taking the first steps toward outsourcing can be time-consuming, but figuring out how to build your business with help from outside professionals can offer increased efficiencies and economies of scale. "Progressive entrepreneurs realize the unstoppable power of outsourcing to handle aspects of their business that are essential but simply don't make sense for them to deal with personally," says David Walsh, entrepreneur and author of Source Control, an e-book on effective small business outsourcing. "Small business, augmented by a global pool of human capital, can compete directly with the biggest players in their space, and win."

When to Outsource
For every company, the right time to outsource is different. Some businesses have in-house staff to handle daily activities, but may need outside help to undertake new projects that don't warrant another full-time employee. When you and your current employees are unable to manage the day-to-day business of your company and build the business satisfactorily, it may be time to consider outsourcing. For Tonya Thomas, president of The Small Office Assistant, the right time was when she realized that although she wanted her business to grow, she had no time left in her day to pursue that growth.

"At first I felt like I was the only person who could do the work efficiently; I wanted control over everything," Thomas says. "But I wanted my business to grow and in order to do that I had to let go and start delegating." Letting go paid off: The first year she began using contractors to help carry her workload, Thomas doubled her company's revenue.

For very small businesses, Sparks recommends outsourcing from the very beginning. She suggests starting out with a bookkeeper and a virtual assistant, and growing the team from there. In her own business, Sparks now contracts with a virtual bookkeeper, a web designer, a ghost writer, a graphic designer, an executive assistant and a project manager.

What to Outsource
Chances are you're already outsourcing some business tasks, such as payroll administration or background and criminal checks for employment. And these days, almost any task can be outsourced, with so many qualified professionals leaving the corporate world to work as freelancers or contractors. However, just because you can outsource a task doesn't mean you should.

"Don't outsource something just because you don't want to do it," says Jim Lanzalotto, principal at Scanlon Louis, a marketing and strategic outsourcing company. "Sometimes there are things you don't want to do but they are important to your core business."

Before choosing which tasks you can farm out, take a hard look at your business and determine your strengths and values. "Small businesses must identify their core competencies and capabilities and focus their own R&D, talent management and resources on being the best in their industry at these," says Marc Resnick, Ph.D., a small business consultant and director of the Institute for Technology Innovation at Florida International University. "Outsourcing any aspect of [these tasks] would be a big mistake because they would cease to offer anything that their own customers couldn't get elsewhere. So a small business that focuses on product design should not outsource anything related to developing its internal design talent or their design activities. But they should investigate all opportunities for outsourcing tangential processes like payroll services, IT and so on."

The types of tasks that are best outsourced fall into three general categories, according to Gregg Landers, director of growth management at CBIZ MHM, the nation's eighth largest accounting and business services provider. They include:

  • Highly skilled, or executive, expertise. For example, you may not need to pay a CFO's salary, but you could have a CFO-level person to come in a few times each month to provide financial analysis and ensure that the bookkeeper is handling the books well, Landers says.
  • Highly repetitive tasks. Accounts payable, data entry and shipping inventory could fall into this category.
  • Specialized knowledge. "An example might be the IT support for your accounting system or your network," Landers says. "You may not be able to afford or need a full-time IT person, and it is easier to change to an outsourced provider with the right skill set as your IT needs change."

Related: 8 Great Time-Tracking Apps for Freelancers

Finding the Right Contractors
Before handing over the reins, be sure you're working with the right partner. While technology makes it much easier than it once was to find capable, reliable outsource providers, the selection process is still vitally important. A good starting place is your own network; ask other business owners or your accountant, lawyer, or banker if they can recommend a provider offering the services you need. Online networks like LinkedIn and Twitter make it easy to expand your personal networks and to ask for recommendations.

In the absence of a good recommendation from a friend or acquaintance, there are other options. Thomas located outsource providers by placing ads on a work-at-home website and by submitting requests for proposals to professional trade organizations. Lanzalotto says that while local Chambers of Commerce usually can't recommend one provider over another, a professional association or trade group will often recommend the right partner for your needs.

A number of online services such as oDesk, BidModo and eLance serve as virtual marketplaces for contractors and business owners to connect and begin working relationships. Jack Groetzinger, co-founder of SeatGeek.com, a Manhattan-based company that forecasts ticket prices for sports and music events, works regularly with contractors through oDesk to gather photographs and collect ticket price data. Along with a full-time staff of seven, SeatGeek now works with contractors scattered from the Philippines to Pine Bluff, Ark., and Aurora, Colo. When hiring freelancers, Groetzinger says he pays most attention to the feedback they've received from other employers.

"Finding the right vendor means having access to the right information about the prospective contractors," says Zack Fuentes, CEO of BidModo. Outsourcing sites usually allow you to see how previous clients rated prospective vendors' work, as well as detailed profiles of the vendors.

Whether you use a web-based marketplace, a personal referral, or a personalized matchmaking consultant, the key to identifying the right contractor is to know exactly what you're looking for.

"First identify exactly what performance metrics are important for each task [you] want to outsource," Resnick says. "Some outsourcing providers focus on speed at the expense of quality or vice versa. This is fine as long as there is a good match between what the small business wants and what the [provider] specializes in. But many small businesses don't realize that there are large differences among outsourcing providers and select the wrong ones. An open and clear conversation with potential contractors regarding these key performance metrics is essential."

Related: 10 Online Invoicing Services for Small-Business Owners

Making it Work
After you've found a provider, your work isn't over yet. Even after you've checked references, "don't be afraid to put a little extra time creating a specific contract that outlines exactly what performance is expected," Resnick says. "Use incentives to motivate the outsourcer to focus on what is most important to you rather than their own preferences or their assumptions about what you want."

Communicate your expectations and the steps included in the job clearly; never assume that contractors are thinking what you're thinking. "When there is a problem [with the work], I am often the one to blame, as my instructions may not have been clear enough," says Jeremy Belcher, owner of FoxyMelody.com, who has hired numerous contractors through eLance. "It is very important that the requirements and expectations are laid out in the beginning, and that nothing is left to assumption."

Even when you clearly state your expectations, "there will be a learning curve on the provider's side," Belcher adds. "Hang in there. The provider will get better, and you will have the freedom to focus on more important tasks."

Your final responsibility as a successful outsourcer is to step back, relinquish control, and allow your new team members to do the job you've hired them to do. "You need some measure of trust," Resnick says. "If you are going to micromanage all of your outsourcing, the savings in management attention and time that is the whole point of outsourcing is lost."

If you're used to doing everything yourself, consider delegating the management of outsourcing relationships to another member of your management team, a move that may help you let go, according to Resnick.

"It's less about logistics and entirely about mindset," Walsh adds. "Many owners take pride in having the world on their shoulders and their entire organization buried in their mind. Knowing your business is critical, but keeping yourself indispensable is reckless and un-scalable. Realize that removing yourself from low-level operations is the smartest investment you can make in the long-term success of your business."

Counting the Cost
So what can you expect to pay a contractor for allowing you to rise above day-to-day tasks and build a better business? It depends on the type of work you're buying, the skill level and location of your provider, and your own preferences.

For instance, SeatGeek's Groetzinger says that through online hiring sites, you can find contractors in developing countries who will work for less than $1 per hour. While U.S.-based contractors will likely require higher fees, they may be lower in rural areas than in metropolitan cities where the cost of living is greater.

"'You get what you pay for' is true, wherever you go in the world," Walsh says. "Always pay someone what they're worth, regardless of location but accounting for and leveraging currency differences that often work in your favor. [Place] value [on] outcomes over hours. If you don't get the outcome you need, it doesn't matter how much time your contractor spent along the way. Consider distinct task-based agreements while you're evaluating new providers, and transition to a fixed-cost retainer once you're confident in their ability to consistently deliver."

Facing the Challenges
While outsourcing can yield great advantages for a small company, it's not without challenges. If you choose to work with offshore providers, language barriers and time zones can be difficult to deal with. However, Walsh says that focusing on making your own communications clear can help overcome confusion for those who are not native English speakers. And "time zones create more opportunity than inconvenience, as you can extend your productive hours by handing tasks over to someone during their workday," Walsh says. "Assign a task at night, and awake to find it complete and waiting for you."

Just as when you hire a new employee, there are security risks involved when handing tasks over to an outsourced provider. "The challenge is to outsource functionality securely, in a manner that does not put employee personal information or customer data at risk," says Jonathan Gossels, president of SystemExperts, a security and compliance consulting firm.

If contractors are handling credit card data, Gossels recommends reviewing their Payment Card Industry Data Security Standard compliance statement; if they are handling health or benefits information, review their HIPAA compliance statement. For a general sense of the contractor's security policy and practices, review their ISO 27002 compliance statement.

"The most important step a business owner can take to protect his data is to only provide the outsourced service provider with the absolute minimum data necessary for the provider to do its work," Gossels says.

The Small Office Assistant's Thomas discovered the importance of protecting client data when one of her contracted virtual assistants stole a client from Thomas for her own virtual assistant business. Now, rather than working directly with clients, Thomas' contractors communicate with them anonymously through the company's online system and Thomas herself serves as the sole client contact.

Reaping the Benefits
Although there are risks, outsourcing ultimately offers business owners great advantages. The process allows you to build a team of skilled professionals without adding the expense of full-time employees, and to avoid getting bogged down with tasks that can be completed without your attention, Sparks says. It's an affordable, proven strategy for growing your business without letting it take over your life.

"Handing off work forces you to objectively, ruthlessly and systematically consider your activities and the steps taken to perform them," Walsh says. "Defining a process flushes out inefficiency."

When you outsource, you can focus your time, attention and resources on your company's core competencies--and spend your time setting new goals and finding ways to achieve them.

Sat, 09 Jul 2022 19:22:00 -0500 Nancy Mann Jackson en text/html https://www.entrepreneur.com/growing-a-business/build-a-better-business-with-outsourcing-how-to-outsource/204652
Killexams : How to Start a Business: A Step-by-Step Guide
  • You want to ensure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.
  • Conducting in-depth market research on your field and the demographics of your potential clientele is an important part of crafting a business plan. This involves running surveys, holding focus groups, and researching SEO and public data.
  • Before you start selling your product or service, you need to build up your brand and get a following of people who are ready to jump when you open your doors for business.
  • This article is for entrepreneurs who want to learn the basic steps of starting a new business.

Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it’s determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up. Rather than spinning your wheels and guessing at where to start, follow this 10-step checklist to transform your business from a lightbulb above your head to a real entity.

How to start a small business

  1. Refine your idea
  2. Write a business plan
  3. Assess your finances
  4. Determine your legal business structure
  5. Register with the government and IRS
  6. Purchase an insurance policy
  7. Build your team
  8. Choose your vendors
  9. Brand yourself and advertise
  10. Grow your business

1. Refine your idea.

refine your business idea

If you’re thinking about starting a business, you likely already know an idea of what you want to sell online, or at least the market you want to enter. Do a quick search for existing companies in your chosen industry. Learn what current brand leaders are doing and figure out how you can do it better. If you think your business can deliver something other companies don’t (or deliver the same thing, only faster and cheaper), or you’ve got a solid idea and are ready to create a business plan. 

Define your “why.”

“In the words of Simon Sinek, ‘always start with why,'” Glenn Gutek, CEO of Awake Consulting and Coaching, told Business News Daily. “It is good to know why you are launching your business. In this process, it may be wise to differentiate between [whether] the business serves a personal why or a marketplace why. When your why is focused on meeting a need in the marketplace, the scope of your business will always be larger than a business that is designed to serve a personal need.” 

Consider franchising.

Another option is to open a franchise of an established company. The concept, brand following and business model are already in place; you need a good location and the means to fund your operation.

Brainstorm your business name.

Regardless of which option you choose, it’s vital to understand the reasoning behind your idea. Stephanie Desaulniers, owner of Business by Dezign and former director of operations and women’s business programs at Covation Center, cautions entrepreneurs against writing a business plan or brainstorming a business name before nailing down the idea’s value.

Clarify your target customers.

Desaulniers said too often, people jump into launching their business without spending time to think about who their customers will be and why would want to buy from them or hire them.

“You need to clarify why you want to work with these customers – do you have a passion for making people’s lives easier?” Desaulniers said. “Or enjoy creating art to bring color to their world? Identifying these answers helps clarify your mission. Third, you want to define how you will provide this value to your customers and how to communicate that value in a way that they are willing to pay.” 

TipTIP: To refine your business idea, identify your “why,” your target customers and your business name.

During the ideation phase, you need to iron out the major details. If the idea isn’t something you’re passionate about or if there’s no market for your creation, it might be time to brainstorm other ideas.

2. Write a business plan.

write a business plan

Once you have your idea in place, you need to ask yourself a few important questions: What is the purpose of your business? Who are you selling to? What are your end goals? How will you finance your startup costs? These questions can be answered in a well-written business plan

A lot of mistakes are made by new businesses rushing into things without pondering these aspects of the business. You need to find your target customer base. Who is going to buy your product or service? What would be the point if you can’t find evidence of a demand for your idea? 

TipFree download: Here is our business plan template you can use to plan and grow your business.

Conduct market research.

Conducting thorough market research on your field and demographics of potential clientele is an important part of crafting a business plan. This involves conducting surveys, holding focus groups, and researching SEO and public data. 

Market research helps you understand your target customer – their needs, preferences and behavior – as well as your industry and competitors. Many small business professionals recommend gathering demographic information and conducting a competitive analysis to better understand opportunities and limitations within your market. 

The best small businesses have differentiated products or services from the competition. This significantly impacts your competitive landscape and allows you to convey unique value to potential customers.

Consider an exit strategy.

It’s also a good idea to consider an exit strategy as you compile your business plan. Generating some idea of how you’ll eventually exit the business forces you to look to the future. 

“Too often, new entrepreneurs are so excited about their business and so sure everyone everywhere will be a customer that they deliver very little, if any, time to show the plan on leaving the business,” said Josh Tolley, CEO of both Shyft Capital and Kavana. 

“When you board an airplane, what is the first thing they show you? How to get off of it. When you go to a movie, what do they point out before the feature begins to play? Where the exits are. During your first week of kindergarten, they line up all the kids and teach them fire drills to exit the building. Too many times I have witnessed business leaders that don’t have three or four predetermined exit routes. This has led to lower company value and even destroyed family relationships.” 

A business plan helps you figure out where your company is going, how it will overcome any potential difficulties and what you need to sustain it. When you’re ready to put pen to paper, these free templates can help.

3. Assess your finances.

Assess your finances

Starting any business has a price, so you need to determine how you will cover those costs. Do you have the means to fund your startup, or will you need to borrow money? If you’re planning to leave your current job to focus on your business, do you have money put away to support yourself until you make a profit? It’s best to find out how much your startup costs will be. 

Many startups fail because they run out of money before turning a profit. It’s never a bad idea to overestimate the amount of startup capital you need, as it can be a while before the business begins to bring in sustainable revenue. 

Perform a break-even analysis.

One way you can determine how much money you need is to perform a break-even analysis. This essential element of financial planning helps business owners determine when their company, product or service will be profitable. 

The formula is simple:

  • Fixed Costs ÷ (Average Price – Variable Costs) = Break-Even Point

Every entrepreneur should use this formula as a tool because it informs you about the minimum performance your business must achieve to avoid losing money. Furthermore, it helps you understand exactly where your profits come from, so you can set production goals accordingly. 

Here are the three most common reasons to conduct a break-even analysis: 

  1. Determine profitability. This is generally every business owner’s highest interest.

    Ask yourself: How much revenue do I need to generate to cover all my expenses? Which products or services turn a profit, and which ones are sold at a loss?

  2. Price a product or service. When most people think about pricing, they consider how much their product costs to create and how competitors are pricing their products.

    Ask yourself: What are the fixed rates, what are the variable costs, and what is the total cost? What is the cost of any physical goods? What is the cost of labor?

  3. Analyze the data. What volumes of goods or services do you have to sell to be profitable?

    Ask yourself: How can I reduce my overall fixed costs? How can I reduce the variable costs per unit? How can I Improve sales? 

Watch your expenses.

Don’t overspend when starting a business. Understand the types of purchases that make sense for your business and avoid overspending on fancy new equipment that won’t help you reach your business goals. Monitor your business expenses to ensure you are staying on track.

“A lot of startups tend to spend money on unnecessary things,” said Jean Paldan, founder and CEO of Rare Form New Media. “We worked with a startup with two employees but spent a huge amount on office space that would fit 20 people. They also leased a professional high-end printer that was more suited for a team of 100; it had key cards to track who was printing what and when. Spend as little as possible when you start, and only on the things essential for the business to grow and succeed. Luxuries can come when you’re established.”   

Consider your funding options.

Startup capital for your business can come from various means. The best way to acquire funding for your business depends on several factors, including creditworthiness, the amount needed and available options.

  1. Business loans. If you need financial assistance, a commercial loan through a bank is a good starting point, although these are often difficult to secure. If you cannot take out a bank loan, you can apply for a small business loan through the U.S. Small Business Administration (SBA) or an alternative lender. [Read related article: Best Alternative Small Business Loans]
  2. Business grants. Business grants are similar to loans; however, they do not need to be paid back. Business grants are typically very competitive, and come with stipulations that the business must meet to be considered. When securing a small business grant, look for ones uniquely specific to your situation. Options include minority-owned business grants, grants for women-owned businesses and government grants.
  3. Investors. Startups requiring significant funding up front may want to bring on an investor. Investors can provide several million dollars or more to a fledgling company, expecting the backers to have a hands-on role in running your business.
  4. Crowdfunding. Alternatively, you could launch an equity crowdfunding campaign to raise smaller amounts of money from multiple backers. Crowdfunding has helped numerous companies in exact years, and dozens of reliable crowdfunding platforms are designed for different types of businesses. 

You can learn more about each of these capital sources and more in our guide to startup finance options

Choose the right business bank.

When you’re choosing a business bank, size matters. Marcus Anwar, co-founder of OhMy Canada, recommends smaller community banks because they are in tune with the local market conditions and will work with you based on your overall business profile and character. 

“They’re unlike big banks that look at your credit score and will be more selective to loan money to small businesses,” Anwar said. “Not only that, but small banks want to build a personal relationship with you and ultimately help you if you run into problems and miss a payment. Another good thing about smaller banks is that decisions are made at the branch level, which can be much quicker than big banks, where decisions are made at a higher level.” 

Anwar believes that you should ask yourself these questions when choosing a bank for your business: 

  • What is important to me?
  • Do I want to build a close relationship with a bank that’s willing to help me in any way possible?
  • Do I want to be just another bank account, like big banks will view me as? 

Ultimately, the right bank for your business comes down to your needs. Writing down your banking needs can help narrow your focus to what you should be looking for. Schedule meetings with various banks and ask questions about how they work with small businesses to find the best bank for your business. [Read related article: Business Bank Account Checklist: Documents You’ll Need]

Key takeawayKey takeaway: Financially, you will want to perform a break-even analysis, consider your expenses and funding options, and choose the right bank for your business.

legal business structure

Before registering your company, you need to decide what kind of entity it is. Your business structure legally affects everything from how you file your taxes to your personal liability if something goes wrong. 

  • Sole proprietorship. You can register for a sole proprietorship if you own the business independently and plan to be responsible for all debts and obligations. Be warned that this route can directly affect your personal credit.
  • Partnership. Alternatively, as its name implies, a business partnership means that two or more people are held personally liable as business owners. You don’t have to go it alone if you can find a business partner with complementary skills to your own. It’s usually a good idea to add someone into the mix to help your business flourish. 
  • Corporation. If you want to separate your personal liability from your company’s liability, you may want to consider forming one of several types of corporations (e.g., S corporationC corporation or B corporation). Although each type of corporation is subject to different guidelines, this legal structure generally makes a business a separate entity from its owners, and, therefore, corporations can own property, assume liability, pay taxes, enter contracts, sue and be sued like any other individual. “Corporations, especially C corporations, are especially suitable for new businesses that plan on ‘going public’ or seeking funding from venture capitalists in the near future,” said Deryck Jordan, managing attorney at Jordan Counsel.
  • Limited liability company. One of the most common structures for small businesses is the limited liability company (LLC). This hybrid structure has the legal protections of a corporation while allowing for the tax benefits of a partnership. 

Ultimately, it is up to you to determine which type of entity is best for your current needs and future business goals. It’s important to learn about the various legal business structures available. If you’re struggling to make up your mind, discussing the decision with a business or legal advisor is not a bad idea.

Did you KnowDid You Know: You need to choose a legal structure for your business, such as a sole proprietorship, partnership, corporation or LLC.

5. Register with the government and IRS.

register your business

You will need to acquire a variety of business licenses before you can legally operate your business. For example, you must register your business with federal, state and local governments. There are several documents you must prepare before registering.

Articles of incorporation and operating agreements

To become an officially recognized business entity, you must register with the government. Corporations need an “articles of incorporation” document, which includes your business name, business purpose, corporate structure, stock details and other information about your company. Similarly, some LLCs will need to create an operating agreement.

Doing business as (DBA)

If you don’t have articles of incorporation or an operating agreement, you will need to register your business name, which can be your legal name, a fictitious DBA name (if you are the sole proprietor), or the name you’ve come up with for your company. You may also want to take steps to trademark your business name for extra legal protection. 

Most states require you to get a DBA. You may need to apply for a DBA certificate if you’re in a general partnership or a proprietorship operating under a fictitious name. It’s best to contact or visit your local county clerk’s office and ask about specific requirements and fees. Generally, there is a registration fee involved. 

Employer identification number (EIN)

After you register your business, you may need to get an employer identification number from the IRS. While this is not required for sole proprietorships with no employees, you may want to apply for one anyway to keep your personal and business taxes separate, or simply to save yourself the trouble later if you decide to hire someone. The IRS has provided a checklist to determine whether you will require an EIN to run your business. If you do need an EIN, you can register online for free. 

Income tax forms

You must also file certain forms to fulfill your federal and state income tax obligations. Your business structure determines the forms you need. You will need to check your state’s website for information on state-specific and local tax obligations. 

“You might be tempted to wing it with a PayPal account and social media platform, but if you start with a proper foundation, your business will have fewer hiccups to worry about in the long run,” said Natalie Pierre-Louis, licensed attorney and owner of NPL Consulting. 

Federal, state, and local licenses and permits

Some businesses may also require federal, state or local licenses and permits to operate. Your local city hall is the best place to obtain a business license. You can then use the SBA’s database to search for state and business type licensing requirements. 

Businesses and independent contractors in certain trades are required to carry professional licenses. A commercial driver’s license (CDL) is one example of a professional business license. Individuals with a CDL can operate certain types of vehicles, such as buses, tank trucks and tractor-trailers. A CDL is divided into three classes: Class A, Class B and Class C. 

You should also check with your city and state to find out if you need a seller’s permit that authorizes your business to collect sales tax from your customers. A seller’s permit goes by numerous names, including resale permit, resell permit, permit license, reseller permit, resale ID, state tax ID number, reseller number, reseller license permit or certificate of authority. 

It’s important to note that these requirements and names vary from state to state. You can register for a seller’s permit through the state government website of the state(s) you’re doing business in. 

Jordan says that not all businesses need to collect sales tax (or obtain a seller’s permit).

“For example, New York sales tax generally is not required for the sale of most services (such as professional services, education, and capital improvements to real estate), medicine or food for home consumption,” Jordan said. “So, for example, if your business only sells medicine, you do not need a New York seller’s permit. But New York sales tax must be collected in conjunction with the sale of new tangible personal goods, utilities, telephone service, hotel stays, and food and beverages (in restaurants).”

Key takeawayKey takeaway: Register key documents like articles of incorporation or an operating agreement, a DBA, an EIN, income tax forms, and other applicable licenses and permits.

6. Purchase an insurance policy.

purchase business insurance

It might slip your mind as something you’ll “get around to” eventually, but purchasing the right insurance for your business is an important step to take before you officially launch. Dealing with incidents such as property damage, theft or even a customer lawsuit can be costly, and you need to be sure that you’re properly protected. 

Although you should consider several types of business insurance, there are a few basic insurance plans that most small businesses can benefit from. For example, if your business will have employees, you will at least need to purchase workers’ compensation and unemployment insurance.

You may also need other types of coverage, depending on your location and industry, but most small businesses are advised to purchase general liability (GL) insurance, or a business owner’s policy. GL covers property damage, bodily injury, and personal injury to yourself or a third party.

If your business provides a service, you may also want to consider professional liability insurance. It covers you if you do something wrong or neglect to do something you should have done while operating your business.

7. Build your team.

build your team

Unless you’re planning to be your only employee, you’re going to need to recruit and hire a great team to get your company off the ground. Joe Zawadzki, CEO and founder of MediaMath, said entrepreneurs need to deliver the “people” element of their businesses the same attention they deliver their products. 

“People build your product,” Zawadzki said. “Identifying your founding team, understanding what gaps exist, and [determining] how and when you will address them should be top priority. Figuring out how the team will work together … is equally important. Defining roles and responsibilities, division of labor, how to deliver feedback, or how to work together when not everyone is in the same room will save you a lot of headaches down the line.”

8. Choose your vendors.

choose your vendors

Running a business can be overwhelming, and you and your team probably aren’t going to be able to do it all on your own. That’s where third-party vendors come in. Companies in every industry, from HR to business phone systems exist to partner with you and help you run your business better. 

When you’re searching for B2B partners, you’ll have to choose carefully. These companies will have access to vital and potentially sensitive business data, so finding someone you can trust is critical. In our guide to choosing business partners, our expert sources recommended asking potential vendors about their experience in your industry, their track record with existing clients and what kind of growth they’ve helped other clients achieve. 

Not every business will need the same type of vendors, but there are common products and services that almost every business will need. Consider the following functions that are a necessity for any type of business.

Taking payments from customers: Offering multiple payment options will ensure you can make a sale in whatever format is easiest for the target customer. You’ll need to compare options to find the right credit card processing provider to ensure you’re getting the best rate for your business.

Managing finances: Many business owners can manage their own accounting functions when starting their business, but as your business grows, you can save time by hiring an accountant, or comparing accounting software providers.

9. Brand yourself and advertise.

brand yourself

Before you start selling your product or service, you need to build up your brand and get a following of people ready to jump when you open your literal or figurative doors for business.

  • Company website. Take your reputation online and build a company website. Many customers turn to the internet to learn about a business, and a website is a digital proof that your small business exists. It is also a great way to interact with current and potential customers.
  • Social media. Use social media to spread the word about your new business, perhaps as a promotional tool to offer coupons and discounts to followers once you launch. The best social media platforms to utilize will depend on your target audience.
  • CRM. The best CRM software solutions allow you to store customer data to Improve how you market to them. A well-thought-out email marketing campaign can do wonders for reaching customers and communicating with your audience. To be successful, you will want to strategically build your email marketing contact list.
  • Logo. Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms.

Also, keep these digital assets up to date with relevant, interesting content about your business and industry. According to Ruthann Bowen, chief marketing officer at EastCamp Creative, too many startups have the wrong mindset about their websites. 

“The issue is they see their website as a cost, not an investment,” Bowen said. “In today’s digital age, that’s a huge mistake. The small business owners who understand how critical it is to have a great online presence will have a leg up on starting out strong.”  

Creating a marketing plan that goes beyond your launch is essential to building a clientele by continually getting the word out about your business. This process is just as important as providing a quality product or service, especially in the beginning. 

Ask customers to opt into your marketing communications.  

As you build your brand, ask your customers and potential customers for permission to communicate with them. The easiest way to do this is by using opt-in forms. These are “forms of consent” given by web users, authorizing you to contact them with further information about your business, according to Dan Edmonson, founder and CEO of Dronegenuity. 

“These types of forms usually pertain to email communication and are often used in e-commerce to request permission to send newsletters, marketing material, product sales, etc. to customers,” Edmonson said. “Folks get so many throwaway emails and other messages these days that, by getting them to opt in to your services transparently, you begin to build trust with your customers.” 

Opt-in forms are a great starting point for building trust and respect with potential customers. Even more importantly, these forms are required by law. The CAN-SPAM Act of 2003 sets requirements for commercial email by the Federal Trade Commission. This law doesn’t just apply to bulk email; it covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Each email violating this law is subject to fines of more than $40,000.

TipTIP: Create a strategic marketing campaign that combines various marketing channels, like a company website, social media, email newsletters and opt-in forms.

10. Grow your business.

grow your business

Your launch and first sales are only the beginning of your task as an entrepreneur. To make a profit and stay afloat, you always need to work on growing your business. It’s going to take time and effort, but you’ll get out of your business what you put into it. 

Collaborating with more established brands in your industry is a great way to achieve growth. Reach out to other companies and ask for some promotion in exchange for a free product sample or service. Partner with a charity organization, and volunteer some of your time or products to get your name out there. 

While these tips will help launch your business and get you set to grow, there’s never a perfect plan. You want to ensure you prepare thoroughly for starting a business, but things will almost certainly go awry. To run a successful business, you must adapt to changing situations. 

TipFree download: We’ve created a sales plan template you can use to scale customer acquisition.

“Be prepared to adjust,” said Stephanie Murray, founder of Fiddlestix Party + Supply. “There’s a saying in the military that ‘no plan survives the first contact,’ meaning that you can have the best plan in the world, but as soon as it’s in action, things change, and you have to be ready and willing to adapt and problem-solve quickly. As an entrepreneur, your value lies in solving problems, whether that is your product or service solving problems for other people or you solving problems within your organization.” 

FAQs about starting a business

How can I start my own business with no money?

You can launch a successful business without any startup funds. Work on a business idea that builds on your skill set to offer something new and innovative to the market. While developing a new business, keep working in your current position (or “day job”) to reduce the financial risk.

Once you’ve developed your business idea and are ready to start on a business plan, you’ll need to get creative with funding. You can raise money through investments by pitching your idea to financial backers. You could also gather funding through crowdsourcing platforms like Kickstarter, or set aside a certain amount of money from your weekly earnings to put toward a new business. Finally, you can seek loan options from banks and other financial institutions to get your company up and running.

What is the easiest business to start?

The easiest business to start is one that requires little to no financial investment upfront, nor should it require extensive training to learn the business. A drop shipping company is one of the easiest types of new business to launch. Dropshipping requires no inventory management, saving you the hassle of buying, storing and tracking stock. Instead, another company will fulfill your customer orders at your behest. This company will manage the inventory, package goods, and ship out your business orders. To start, you can create an online store by selecting curated products from the catalog available through partners.

When is the best time to start a business?

Each person’s ideal timeline for starting a new business will be different. First and foremost, you should start a business when you have enough time to devote your attention to the launch. If you have a seasonal product or service, then you want to start your business a quarter before your predicted busy time of the year. Spring and fall are popular times of year to launch for nonseasonal companies. Winter is the least popular launch season because many new owners prefer to have their LLC or corporation approved for a new fiscal year.

Skye Schooley contributed to the reporting and writing in this article. Source interviews were conducted for a previous version of this article.

Sun, 04 Dec 2022 10:00:00 -0600 en text/html https://www.businessnewsdaily.com/4686-how-to-start-a-business.html
Killexams : Suppressing Object Printing in InDesign

Whether you're a professional graphic designer or a business owner who uses Adobe InDesign to produce in-house documents, you may use InDesign objects to add notes or experiment with alternative approaches to a design problem. When you're ready to print your document, you can suppress the output of your private editing notes or layout experiments without deleting them. Likewise, you can print a quick proofreader's copy of your layout when all you want to examine is its text.

Individual Objects

  1. Open the Window menu, locate its Output submenu and choose "Attributes" to reveal the Attributes panel if it isn't already visible. The panel's short height makes it easy to hide behind other taller panels, so if you see a check mark in front of its menu item but don't see the panel on your screen, hide it and bring it up again to locate it.

  2. Activate the Selection tool in the Adobe InDesign toolbox. Click on an item you want to designate as a non-printing object. Shift-click to select other items, or draw a marquee around several objects to select more than one at a time.

  3. Turn on the "Nonprinting" option in the Attributes panel. This suppresses the item's output when you print.


  1. Open the Window menu and choose "Layers" to reveal the Layers panel. Double-click on the listing for the layer whose objects you want to suppress at print time. You also can open the fly-out menu at the top-right corner of the panel and choose "Layer Options for [Layer name]," where "Layer name" represents the name of your layer.

  2. Uncheck "Print Layer" in the Layer Options dialog box. Once you deselect this option, nothing on the layer prints.

  3. Open the File menu and choose "Print" to bring up the Print dialog box. Enter the page range and number of copies you want to print. Click on the "Print" button to send your output to a printing device. If you're directing your output to a PDF file, you'll see a "Save" button instead of a "Print" button.


  1. Open the File menu and choose "Print" to bring up the Print dialog box. Click on the "Graphics" category in the list of print settings at the left side of the dialog box.

  2. Click on the "Send Data" drop-down menu and choose "None." This setting temporarily treats all your images as nonprinting.

  3. Select the "General" category in the list of print settings. Enter your desired page range and number of copies, then click on the "Print" button to generate your printout.

  4. Examine your output. You'll see frames with crossbar symbols instead of your images, but the frames accurately represent the size of your graphics and preserve their clipping paths, so their effect on your text appears.

Tue, 31 Jul 2018 08:55:00 -0500 en-US text/html https://smallbusiness.chron.com/suppressing-object-printing-indesign-43655.html
Killexams : How to Apply a Gradient Across a Group of Objects in Illustrator

Erin McManaway holds a B.A. in professional writing from Francis Marion University, where she earned the Richard B. Larsen Memorial Award for Business and Technical Writing. She has worked in materials development, media and information technology in the nonprofit sector since 2006. McManaway has also been a writer and editor since 2008.

Sat, 15 Aug 2020 23:33:00 -0500 en-US text/html https://smallbusiness.chron.com/apply-gradient-across-group-objects-illustrator-35368.html
Killexams : Transformation Of Vista And FCF Growth Make Cimpress Quite Attractive
Earth worth more than money

Henrik5000/E+ via Getty Images

Cimpress plc (NASDAQ:CMPR), specialized in the mass production of printing products, is currently undertaking a transformation of business segment Vista. Besides, the company announced a more decentralized structure and larger presence of online orders. Considering CMPR's FCF expectations, I wouldn't be panic about the company's financial debt. Yes, there are risks from failed acquisitions and lack of innovation. However, my financial models indicate that the stock appears undervalued.


With a business model perfected through experience with its clients, Cimpress focuses on the design and mass production of printing products, such as business cards, books, magazines, packaging design for product packaging, invitations, and announcements among others.

The business expansion in the last 17 years is impressive. According to statistics provided by management, Cimpress obtained revenue of 0.2 billion towards the year 2006, reaching 2.9 million in sales in 2022. In my view, growth was supported by the company's current customer base, which appears to exceed 17 million throughout the world.

With that about the past, the future appears sweet too. In a exact presentation given to investors, management noted beneficial expectations thanks to data-driven experimentation, data products, full-funnel marketing, and full-spectrum design.

Source: Investors Day

Source: Investors Day

Cimpress' focus is on its mass customization program, which means the mass customization of a certain number of products. In technical terms, this is the production of a small number of objects that have the same reliability, quality, and affordability as a traditional product in the market. Based on its motto of personal expression as the maximum reference of our era, Cimpress offers its clients the possibility of commissioning the small-scale production of design objects that feel like an expansion of the business owner himself.

In a exact quarterly report, the company noted that mass customization could receive significant demand in the coming years. Management noted a total market opportunity of close to $100 million. The target market includes $35 billion from signage, $25 billion from small format and marketing materials, $25 billion from promotional products, and $15 billion from packaging and labels.

Source: Investors Day

Source: Investors Day

Balance Sheet

As of September 30, 2022, Cimpress reported cash of $132.100 million with marketable securities worth $101.726 million and an inventory of $153.504 million. Prepaid expenses stand at $121.428 million with total current assets worth $579.291 million. Total current assets are lower than total current liabilities, however Cimpress delivers constant free cash flow generation. So, many investors would not worry about the company's liquidity risks.

Long-term liabilities include property, plant and equipment worth $272.625 million, deferred tax assets worth $114.020 million, and goodwill of $748 million. The total amount of assets is equal to $2.098 billion, which is lower than the total amount of liabilities, which does not seem ideal even taking into account the company's FCF.

Source: 10-Q

Source: 10-Q

Cimpress reports accounts payable of $285.226 million with accrued expenses of $266.196 million and total current liabilities of $671.625 million. Long-term debt stands at $1.65 billion million, and total liabilities are equal to $2.47 million.

Source: 10-Q

Source: 10-Q

The level of debt may affect the company's EV/EBITDA multiple. With that, in my view, if the net income and FCF continue to grow as expected by analysts, Cimpress would look appealing to certain investors.

Expectations From Management Include Cash Flow Growth And EBITDA Margin Expansion

Further growth in revenues, EBITDA, and cash flow is expected in the coming years. Cimpress expects to break record levels in adjusted EBITDA in 2025 with continued strong free cash flow generation. For those readers who don't want to go through all the slides of the exact quarterly report, the following slide is what matters the most.

Source: Investors Day

Source: Investors Day

Expectations from analysts are also quite impressive. 2025 net sales is expected to be $3.698 billion. 2025 Net sales growth could stay close to 10.16% with an EBITDA of $425 million and an EBITDA margin of 11.49%. Operating profit would stand at $210 million with an operating margin of 5.67% and a net income of $97.1 million.

Source: Marketscreener.com

Source: Marketscreener.com

My DCF Model Implied A Valuation Of $79.9 Per Share

Under normal conditions, I expect an increase in online distribution, which will likely enhance the company's FCF margin in the future. In 2022, Cimpress expects online signage to account for 34% of total signage revenue. Other product categories also expect a significant contribution to the company's online business.

Source: Investors Day

Source: Investors Day

I am optimistic about the new structure that was presented recently. It is a decentralized structure, which allows faster and more effective decision-making with a greater focus on customer needs. By having different action capacities available depending on the work area, they have been able to link the production of design objects with ease and determination, taking into account the restrictions of each geographical area, thus taking care of their employees. In my view, these initiatives will likely bring cost efficiencies and revenue growth.

Besides, I would expect an increase in Cimpress's EBITDA margins thanks to the new centers outside the United States. Cimpress offers training courses and various in-house career development opportunities for its employees based in India.

We make it easy, low cost, and efficient for Cimpress businesses to set up and grow teams in India via a central infrastructure that provides all the local recruiting, onboarding, day-to-day administration, HR, and facilities management to support these teams, whether for technology, graphic services, or other business functions. Most of our businesses have established teams in India leveraging this central capability, with those teams working directly for the respective Cimpress business. Source: 10-k

Under the previous assumptions, I included 2032 net sales of $6.106 million with a net sales growth of 7%. I also assumed 2032 EBITDA of $672 million with an EBITDA margin of 11%, operating profit of $366.3 million, and an operating margin of 6%. The results would include 2032 FCF of $238 million with a FCF margin of 3.9%.

Source: Bersit's DCF Model

Source: Bersit's DCF Model

If we use an EV/EBITDA multiple of 7x, the implied enterprise value would stand at $3.6 billion. Adding the cash in hand of $133 million, and subtracting the debt of $1.6 billion, the results include an equity valuation of $2.09 million and an implied price of $79 per share

Risks From The Transformation Of Vista, Failed Acquisitions, Failed JVs, Or Lack Of Innovation Could Lead To A Valuation Of $23 Per Share

Cimpress is currently undertaking a reorganization of the Vista business segment, which grows at only 7% per year. Let's note that Vista is one of the largest business segments. In my view, if Vista's transformation fails, revenue growth may decline, which will likely lead to a decrease in future revenue growth and perhaps increase in costs.

Source: 10-Q

Source: 10-Q

The Vista business is undertaking a multi-year transformation, and we are investing heavily to rebuild Vista's technology infrastructure, Source: 10-k

If our investments do not have the effects we expect, the new technology infrastructure does not perform well or is not as transformational as we expect, we fail to execute well on the evolution of our customer value proposition and brand, or the transformation is otherwise unsuccessful, then the number of new and repeat customers we attract may not grow or could decline, Vista's reputation and brand could be damaged, and our revenue and earnings could fail to grow or could decline. Source: 10-k

Cimpress may also suffer from failed acquisitions attempts, or may sign joint ventures with partners that don't offer innovative technological solutions. The company's total amount of goodwill is not small. If management decreases its expectations about the future of businesses acquired, the book value per share may decline. In sum, the company may see a decline in free cash flow expectations, and the fair value would diminish.

An important way in which we pursue our strategy is to selectively acquire businesses, technologies, and services and make minority investments in businesses and joint ventures. The time and expense associated with finding suitable businesses, technologies, or services to acquire or invest in can be disruptive to our ongoing business and divert our management's attention. Source: 10-k

Under the previous conditions, I included 2032 net sales of $6 billion with net sales growth of 7%. Also, with 2032 EBITDA of $611.5 billion and an EBITDA margin of 10%, the operating profit would stand at $305 million. Finally, 2032 FCF would stand at close to -$305 million with a FCF margin of -5%.

Source: Bersit's DCF Model

Source: Bersit's DCF Model

Putting everything together, Cimpress' enterprise value would stand at $2.15 million, and the equity valuation would be around $623.5 million. Finally, with a share count of 26 million, the implied price would be $23.8 per share.

My Takeaway

Currently trading with a market capitalization of $751-851 million, Cimpress plc will likely benefit from the ongoing transformation of Vista, and more online activities. Considering the company's cash flow, the guidance of management, and expectations of analysts, debt may not represent such a problem. Even considering risks from failed acquisitions, joint ventures, or lack of innovation, in my view, the fair valuation is higher than the current market valuation.

Mon, 05 Dec 2022 21:54:00 -0600 en text/html https://seekingalpha.com/article/4562609-transformation-vista-fcf-growth-cimpress-attractive
Killexams : Mobile Connected Smart Objects Market 2022 Opportunity Analysis, Comprehensive Insights, CAGR Status and Future Opportunity Assessment by 2028

The MarketWatch News Department was not involved in the creation of this content.

Dec 06, 2022 (CDN Newswire via Comtex) -- The Global Mobile Connected Smart Objects Market Outlook 2022-2028 research study from MarketsandResearch.biz focuses on outlining projected market sizes and describing existing market trends. The research intends to deliver the purchasers the tools they need to create and implement growth strategies for the Mobile Connected Smart Objects market. The study also includes analyses of the product, the location, and the competition. The most exact research approaches are used to process the raw data from diverse sources. The processed information is validated using reliable data validation technology to accurately forecast the future market possibilities of the Mobile Connected Smart Objects industry.

To better comprehend market competition, the current position of significant market players is also investigated and assessed in the Mobile Connected Smart Objects market. They are examined on their past performance, financial investments, and product portfolios. Factors such as an economy's regulatory environment, the adaptability of adopting new technology, sustainable parameters, and other socio-political circumstances are also analyzed to understand the growth prospects of the Mobile Connected Smart Objects market during the forecast period. To deliver a thorough and valuable study of the Mobile Connected Smart Objects market, the research experts gather first-hand information from business and industry professionals.

DOWNLOAD FREE sample REPORT: https://www.marketsandresearch.biz/sample-request/292640

The research aims to deliver decision-makers the market knowledge and strategic insights they need to make wise investment choices and spot potential gaps and growth opportunities. The market analysis and size by nation and region are both provided in the country and regional breakdowns section. Additionally, it examines the development over time of the Mobile Connected Smart Objects market globally, as well as major trends and practical marketing tactics.

The research provides a comprehensive analysis of the worldwide Mobile Connected Smart Objects market in addition to illuminating anticipated future trends that may be crucial to the market's growth. Comparing top-down and bottom-up statistics is shown together with historical revenue and sales volume. The Mobile Connected Smart Objects market is divided into the following segments:

Segmentation depending on type:

  • Direct Connectivity
  • Indirect Connectivity

Segmentation based on applications:

  • Media And Entertainment
  • Healthcare
  • Transportation
  • Manufacturing
  • Retail
  • IT & Telecom
  • Energy & Utilities
  • Other

Major regions or countries covered in this report:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
  • South America (Brazil, Argentina, Colombia, and Rest of South America)
  • Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

Major players in the market are:

  • Google
  • Samsung
  • General Electric
  • Bosch
  • Belkin
  • Insteon
  • Honeywell
  • Sony Corporation
  • Xiaom
  • Philips

ACCESS FULL REPORT: https://www.marketsandresearch.biz/report/292640/global-mobile-connected-smart-objects-market-2022-by-company-regions-type-and-application-forecast-to-2028

Moreover, the report pays attention to the production, revenue, price, and gross margin in markets of diverse regions. The analysis of production, revenue, price, and gross margin of the worldwide Mobile Connected Smart Objects market is covered in this part. Business chain analysis, raw material sources, and downstream purchasers are analyzed further.

Customization of the Report:

This report can be customized to meet the client's requirements. Please connect with our sales team (sales@marketsandresearch.biz), who will ensure that you get a report that suits your needs. You can also get in touch with our executives on +1-201-465-4211 to share your research requirements.

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The MarketWatch News Department was not involved in the creation of this content.

Tue, 06 Dec 2022 08:08:00 -0600 en-US text/html https://www.marketwatch.com/press-release/mobile-connected-smart-objects-market-2022-opportunity-analysis-comprehensive-insights-cagr-status-and-future-opportunity-assessment-by-2028-2022-12-06
Killexams : Why Employers Check Credit — and What They See

Employers sometimes check credit to get insight into a potential hire, including signs of financial distress that might indicate risk of theft or fraud. They don’t get your credit score, but instead see a modified version of your credit report.

Employer credit checks are more likely for jobs that involve a security clearance or access to money, sensitive consumer data or confidential company information. Such checks may also be done by your current employer before a promotion.

Here’s what you need to know about employer credit checks, including what information prospective employers can see, your rights, why the practice is controversial and how to present the best possible face.

Get score change notifications

See your free score anytime, get notified when it changes, and build it with personalized insights.

Why would an employer look at your credit?

An applicant's credit history can flag potential problems an employer would want to avoid:

  • Lots of late payments could indicate you’re not very organized and responsible, or don’t live up to agreements.

  • Using lots of available credit or having excessive debt are markers of financial distress, which may be viewed as increasing the likelihood of theft or fraud.

  • Any evidence of mishandling your own finances could indicate a poor fit for a job that involves being responsible for company money or consumer information.

The Professional Background Screeners and HR.com's survey of human resources professionals in 2021 found that credit or financial checks are included in 51% of employer background screenings in the U.S.

What do employers see when checking your credit?

Potential employers see a modified version of your credit report, says Rod Griffin, senior director of public education and advocacy for Experian.

Here's what employers will see:

  • Identifying information like your full name and address.

  • Your credit accounts and your available credit.

  • The parts of your employment or work history that you have self-reported on credit applications.

Here's what employers won't see:

  • Account numbers on your credit accounts.

  • Any identifying information that could be used to discriminate, including your birth year, marital status, or race and ethnicity.

Does an employer credit check hurt your score?

Businesses may get an employer credit report from one of the three major credit reporting bureaus — Equifax, Experian and TransUnion — or may use a specialty screening company.

The credit check counts as a soft inquiry on your credit, so it won’t take points off your credit score, the way a credit card application might.

The credit report also won’t show other soft inquiries on your credit, so potential employers won’t be able to see if other employers have checked on you. But you will be able to see the soft inquiries if you request your own credit report.

What are your legal rights?

Notification and permission: An employer must notify you if it intends to check your credit and must get your written permission. The Fair Credit Reporting Act requires the notice to be “clear and conspicuous” and not mixed in with other language.

Warning before rejection: If an employer might reject you based somewhat or totally on your credit report, it must tell you before the decision is made. It has to send you a “pre-adverse action notice,” including a copy of the report used and a summary of your rights.

Time to respond: The employer must wait a reasonable period — usually three to five business days — before it proceeds. The goal is to let you explain the red flags on the report, or, if the negative information is incorrect, let you fix the mistakes with the reporting company.

Final notice, right to free copy: After it acts, the employer must follow up with a post-adverse action notice, giving the name of the credit report agency, its contact information and explaining your right to get a free copy of the report within 60 days.

Controversy around employer credit checks

Some states have limited the use of employer credit checks, including California, Colorado, Connecticut, Delaware, Hawaii, Illinois, Maryland, Nevada, Oregon, Vermont and Washington.

Those who object to employer credit checks say that a worker's credit report has no bearing on their ability to perform most jobs. Moreover, critics say the practice harms workers — especially minority job seekers — because it can be an obstacle on the path toward economic stability.

"There are some significant racial disparities in credit history and credit scores," says Chi Chi Wu, a staff attorney at the National Consumer Law Center. "Studies show that Black and Latino consumers have lower credit scores as a group," she notes, citing reasons like the racial wealth gap and other forms of discrimination that make debt harder to pay off and easier to accrue.

"So, when you use credit history in employment [background checks], you are sort of baking that racial disparity into your decision process for job seekers," Wu says.

Those in favor say that credit checks offer employers information into a potential job candidate's judgment and decision-making that could impact their business in the future.

You can check with your state labor department or your city government to learn whether employer credit checks are restricted in your area.

How can you prepare for a credit check?

Checking your own credit proactively lets you see what an employer would — and potentially fix any erroneous negative marks in advance.

Once you’ve done that, keeping your credit report in good condition is a smart financial move — and it will protect your credit score, too. Here’s how:

  • Pay all bills on time. Payment history has the single biggest influence on your credit scores, so making on-time payments helps your scores while also keeping delinquent marks off your report.

  • Use available credit lightly. Experts say it’s best to use less than 30% of your available credit on any card at any time — and lower is better. That shows you’re not overextended financially and also helps your scores because credit usage has the second-biggest influence on them.

  • Monitor your credit report regularly. Some personal finance websites, such as NerdWallet, offer a free credit report and score that you can check whenever you like — giving you a way to regularly watch for negative marks.

Thu, 30 Sep 2021 01:32:00 -0500 en-US text/html https://www.nerdwallet.com/article/finance/credit-score-employer-checking
Killexams : Worth Start Aims To Assist Businesses By Providing Professional And Unique Naming Services Making Them Stand Out

The MarketWatch News Department was not involved in the creation of this content.

Nov 28, 2022 (AB Digital via COMTEX) -- The company provides professional naming services to businesses, along with sharing creative business ideas.

Worth Start has gained credibility and a reputation for assisting companies in suggesting them a unique and professional name to define the business while creating an identity among the competitors. Considering that the business name plays a significant role in the trademark design and holds significant value, a poorly chosen name can result in a lack of confidence and make or break a business. Worth Start has taken the initiative to assist companies in developing a trendy, catchy, yet sensible brand name that improves the perception and growth of their brands. 

Since naming a company is crucial in making or breaking a business' credibility, Worth Start aims to provide the best and most professional naming services. Besides helping the company find the right and most suitable name for the ventures, Worth Start also assists in getting the desired name faster without delaying the process. The company's team of proficient experts is dedicated to helping ventures find the perfect business name ideas while offering a wide range of resources, including databases of names and trademarks. Since there is no set formula for naming a business, Worth Start provides some tips on naming a business venture, including considering the company's focus, target audience, and brand.

The owner of Worth Start states, "We know that naming services are important. Not only do they help you find the right name for your business, but they can also help you get the name you want fast. That's why we offer the best naming services in the business. We have a team of experts dedicated to helping you find the perfect name for your business."

Over the years, Worth Start has gained experience and has a wide range of shared business name ideas and suggestions for every type of business out there. Being one of the renowned business naming consultants, Worth Start offers free consultation and 24/7 customer support to establish good relationships with customers and build a loyal customer base. The company aims to provide futuristic and anomalous names to help create brand awareness and protect businesses' names from infringement.

Furthermore, besides providing a professional naming service, Worth Start also creates a unique slogan for the companies, helping them to stand out among their competitors. In addition, Worth Start also helps people to generate business ideas by sharing corporate experiences and knowledge with interested people to help them come up with a unique and innovative venture.

The owner adds, "We have a wide range of resources, including databases of names and trademarks, and we can help you find the perfect name for your business fast. Finding the right name can be difficult, so we offer free consultation and 24/7 customer support. If you have any questions or problems, don't hesitate to contact us. We want to ensure you get the name you need for your business."

For more information, click on the website https://worthstart.com/.

About The Company:

Worth Start is known for suggesting unique business ideas, professional names, and slogans for startup ventures. The company aims to provide catchy and innovative business names to help ventures attract new customers and build brand awareness.

Media Contact
Company Name: Worth Start
Contact Person: Mubashir Khattak
Email: Send Email
Country: United States
Website: https://worthstart.com/


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Mon, 28 Nov 2022 08:22:00 -0600 en-US text/html https://www.marketwatch.com/press-release/worth-start-aims-to-assist-businesses-by-providing-professional-and-unique-naming-services-making-them-stand-out-2022-11-28
Killexams : Read the Republican Response to the Report Page 2 of 26

frequent. Congress should not use its tools to go after private actors simply for political gain or purposes. In the letter to NFL announcing their investigation, Chairwoman Maloney stated: "The Committee is seeking to fully understand this [the Team's] workplace conduct and the league's response."¹ Yet, this investigation has not in any way sought to "fully” understand the Team's workplace conduct. Rather, this investigation has relied on uncorroborated allegations while ignoring, and even actively trying to avoid learning the inconvenient truths. 
 Committee Democrats' investigation has had one goal since its inception: force Team owner Dan Snyder to deliver up the Team. In the last month, as news organizations reported that the Snyder family was working with a financial institution to consider possible financial transactions related to the Team, including its possible sale, a long-running theory about what could have prompted Committee Democrats' investigation was given more credence.² Within hours of the news breaking of a possible future sale, Amazon founder Jeff Bezos was reported to be interested in purchasing the team; Bezos has long been rumored to be interested in purchasing the team.³ Bezos is also the owner of The Washington Post, whose negative coverage of Dan Snyder has been a key driver of Committee Democrats' investigation. Given the targeted, predetermined nature of Committee Democrats' investigation of the Team and its owner, it appears that the entire effort may have had as its goal the removal of an unfavored owner and the installation of the owner of a left-leaning newspaper sympathetic to the Democratic party. 
 Committee Democrats have leaned on unsubstantiated allegations as fact to propel their investigation. 
 Committee Democrats have relied on unsubstantiated allegations as evidence of wrongdoing. For example, on March 14, 2022, the Committee interviewed a former disgruntled employee, Jason Friedman, who levied many baseless accusations. Among those accusations were the Team hid revenue owed to the NFL in the revenue sharing agreement and the Commanders maintained two sets of books to conceal profits. At no point did Committee Democrats further investigate these serious claims. They did not send a document request to the Team. They did not ask former or current Team executives for more information on the allegations. Committee Democrats chose to rely on a single source one who did not work in the Team's accounting department and did not have access to the financial books. Instead, Committee Democrats sent his claims to the Federal Trade Commission (FTC), copying several states' Attorneys General.5 In other words, Committee Democrats used the words of a single disgruntled employee, who had a history of his own workplace misconduct related to 
 Letter from Carolyn B. Maloney, Chairwoman, H. Comm. on Oversight & Reform, and Raja Krishnamoorthi, Member, H. Comm. on Oversight & Reform, to Roger Goodell, Commissioner, Nat'l Football League (Oct. 21, 2022). 
 Mike Fisher, 'Save Us Jeff Bezos!' A Dan Snyder Sale of Washington Commanders to Amazon Billionaire - Easy Fix?, FAN NATION (Nov. 2, 2022). 
 3 Mark Maske, Niki Jhabvala & Liz Clark, Jeff Bezos interested in bidding on Commanders, possibly with Jay-Z, THE WASH. POST (Nov. 3, 2022). 
 4 Letter from Carolyn B. Maloney, Chairwoman, H. Comm. On Oversight & Reform, to Lisa M. Khan, Chair, Fed. Trade Commission (Apr. 12, 2022). 
 5 Id. At the time of this report, the Commanders have entered into a settlement with the MD AG's office related to the accusation that the team inappropriately withheld security deposits. The specifics of the settlement are not known. 
 Page 2 of 5

Thu, 08 Dec 2022 04:00:00 -0600 en text/html https://www.nytimes.com/interactive/2022/12/08/us/republican-response-washington-commanders.html
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