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PEGACPMC84V1 Certified Pega Marketing Consultant (CPMC) 74V1 84V1 subjects |

PEGACPMC84V1 subjects - Certified Pega Marketing Consultant (CPMC) 74V1 84V1 Updated: 2024

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Exam Code: PEGACPMC84V1 Certified Pega Marketing Consultant (CPMC) 74V1 84V1 subjects January 2024 by team

PEGACPMC84V1 Certified Pega Marketing Consultant (CPMC) 74V1 84V1

Exam Specification:

- test Name: Certified Pega Marketing Consultant (CPMC) 74V1 84V1
- test Code: CPMC 74V1, CPMC 84V1
- test Duration: Varies (typically around 90-120 minutes)
- test Format: Multiple-choice questions

Course Outline:

1. Pega Marketing Fundamentals
- Understanding the key concepts and principles of Pega Marketing
- Exploring the Pega Marketing architecture and components
- Configuring channels and touchpoints for marketing campaigns

2. Customer Segmentation and Targeting
- Defining customer segments based on various criteria
- Designing and implementing targeting strategies
- Leveraging predictive analytics for personalized marketing campaigns

3. Marketing Campaign Design and Execution
- Creating marketing campaigns using Pega Marketing tools and features
- Configuring decision strategies and Next-Best-Action recommendations
- Monitoring and measuring the effectiveness of marketing campaigns

4. Omni-channel Marketing and Personalization
- Designing omni-channel marketing experiences
- Implementing personalization techniques for targeted marketing
- Integrating Pega Marketing with other systems and data sources

5. Marketing Analytics and Reporting
- Analyzing marketing data and generating actionable insights
- Creating reports and dashboards to track marketing performance
- Utilizing AI and machine learning for advanced marketing analytics

Exam Objectives:

1. Demonstrate a comprehensive understanding of Pega Marketing concepts, principles, and architecture.
2. Design and implement effective customer segmentation and targeting strategies.
3. Create and execute marketing campaigns using Pega Marketing tools and features.
4. Design omni-channel marketing experiences and implement personalization techniques.
5. Utilize marketing analytics and reporting to measure and optimize marketing performance.

Exam Syllabus:

The test syllabus covers the following subjects (but is not limited to):

- Pega Marketing Fundamentals
- Customer Segmentation and Targeting
- Marketing Campaign Design and Execution
- Omni-channel Marketing and Personalization
- Marketing Analytics and Reporting
Certified Pega Marketing Consultant (CPMC) 74V1 84V1
Pegasystems Consultant Topics

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Certified Pega Marketing Consultant (CPMC) 84V1
Question: 45
A real-time container is a .
A. dynamic section used in an email treatment
B. UI container that contains the real-time events payload
C. reusable UI element of an Inbound Call-Center treatment
D. representation of a space in an external real-time channel
Answer: D
Question: 46
In a Real-time Event driven campaign,
A. contact policy restrictions are not applied
B. volume constraint restrictions are applied
C. the audience is always ignored
D. campaign schedule options cannot be set
Answer: C
Question: 47
In a real-time container, when Impression capture is set to Captured by channel, then .
A. the channel records the impression in its own system
B. Pega Marketing asks the channel to record an impression
C. Pega Marketing records an impression anyway
D. the channel can explicitly request to record an impression
Answer: D
Question: 48
In the context of real-time containers, how do you control what happens when a
customer clicks on the offer?
A. By configuring the click through connector in an offer flow
B. By defining a real-time event
C. By specifying the click through URL
D. By specifying the call to action
Answer: A
Question: 49
In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m.
and the request is raised at 3:00 p.m., then .
A. the request is captured in the interaction history
B. an offer expired message is displayed
C. the request is stored for later processing
D. the request is ignored
Answer: D
Question: 50
In the Event Payload, which parameter is mandatory when triggering a Real-time Event?
A. Customer Type
B. Offer Name
C. Customer ID
D. Channel
Answer: B
Question: 51
In a real time container, if the Click through behavior is set to Capture click through
only, then the .
A. click through URL is not returned
B. offer flow is not initiated
C. channel only records the click through
D. click through is not recorded in the interaction history
Answer: A
Question: 52
A campaign status changes to "Wrap-up" when .
A. the strategy has been run for all the customers in the segment
B. the segment is processed
C. the user changes the status via the Action menu
D. all offers have reached their "End Shape"
Answer: B
Question: 53
In web marketing, the click through metric indicates the number of customers who have
A. deferred responding to the offer
B. clicked the offer
C. reacted positively to the offer
D. viewed the offer
Answer: A
Question: 54
Which flow shape launches an external process?
A. External shape
B. End shape
C. Hand Off shape
D. Process shape
Answer: D
Question: 55
In order to measure success of a web campaign, you capture .
A. total page visits
B. total impressions
C. total number of products
D. total number of visitors
Answer: C
Question: 56
In the context of real-time containers, when Pega Marketing receives a click through .
A. both the impression and a click through are recorded
B. a click through is only recorded if it is enabled
C. the offer flow is always initiated
D. a click through is always recorded
Answer: B
Question: 57
When does the campaign validation occur?
A. When a seed test is invoked
B. When it is updated
C. Every time it is saved
D. When the campaign moves to the "Test" state
Answer: A
Question: 58
In a campaign that uses a channel constraint, which strategy parameter must be set?
A. pyConstraint
B. pyTreatment
C. pyOutbound
D. pyChannel
Answer: C
Question: 59
A Real-time Event can be associated with a .
A. strategy rule
B. segment rule
C. customer
D. geo-fence rule
Answer: B
Question: 60
On the File landing page, the status of output file template shows "In Progress". What
action is required to see the data?
A. Downloading
B. Finalizing and downloading
C. Waiting until the status changes to "Completed"
D. Checking in the file output template
Answer: A
Question: 61
To add an additional property to an Event Payload, you must .
A. declare a new event sub type
B. create a new property in the event strategy
C. add a new strategy property
D. create a new property in the PegaMKT-Data-Event class
Answer: A
Question: 62
To test the strategy changes, we make use of a .
A. data report
B. test strategy
C. data transform
D. test user
Answer: D
Question: 63
What is the relationship between items in a proposition hierarchy?
A. Issues have multiple propositions, and propositions can be in the multiple groups.
B. Issues have multiple groups, and groups have multiple propositions.
C. Groups contains multiple issues, and issues have multiple propositions.
D. Propositions must belong to a group or be top level.
Answer: C
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Big four consultants

November 2023

Big four billing rates leaked by federal government

Highly confidential details about how much 400 consulting firms charge the federal government were accidentally leaked this month, sparking outrage and calls for a full investigation.

  • Ronald Mizen and Edmund Tadros

EY cuts 232 jobs as big four job losses widen

The consulting firms have now all cut local staff numbers, bringing the total reduction to roughly 900, or about 2 per cent of their collective workforce.

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Consultants go from rock stars to targets of jest

A succession of scandals and a business slump has reduced the rock stars of the business world – as well as accountants, lawyers and PR spinners – to the butt of jokes.

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October 2023

Incoming PwC global chairman Mohamed Kande.

PwC picks Mohamed Kande as global chairman

PwC its international advisory business head, Mohamed Kande, as chairman, putting the big four firm in the hands of a consulting partner for the first time.

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Home of the big players

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A competitive market

The majority of the larger consulting and auditing firms operate on a global scale and have workforces the size of small cities, with offices located in dozens of countries worldwide. In 2022, for example, PwC had almost 120,000 employees in the Asia Pacific region alone. Despite this, other markets often bring in a smaller revenue than in the United States. Regardless of the market sizes, the consulting services industry is expected to grow steadily in the near future, with many companies already thinking about future business challenges that include the need for new skills, an apparent lack of top talent, and increased competition in the sector.

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