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PDII Salesforce Certified Platform Developer II (PDII)

The Salesforce Certified Platform Developer II program is designed for individuals who would like to demonstrate their skills and knowledge in advanced programmatic capabilities of the Lightning Platform and data modeling to develop complex business logic and interfaces. The candidate can design, develop, test, and deploy programmatic solutions that are maintainable and re-usable and follow design patterns and object-oriented programming best practices.
The Salesforce Platform Developer I credential is a prerequisite for the program. The Salesforce Certified Platform Developer II (PDII) certification will consist of two parts: a proctored multiple-choice exam and four Trailhead Superbadges which replace the Programming Assignment. Similar to the Programming Assignment, superbadges show that you can apply what you've learned to advanced, real-world business requirements covering features, concepts, and scenarios that are essential for a Platform Developer II to know, including Apex programming, data integration and more.

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Platform Developer II program. This guide provides information about the target audience for the certification program, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
The Salesforce Certified Platform Developer II Multiple Choice exam measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience developing custom applications on the Lightning Platform and have demonstrated the application of each of the features/functions below.
SALESFORCE FUNDAMENTALS
 Describe the capabilities of base-system objects such as sharing objects, history objects, metadata objects, multi-currency, and Chatter objects.
 Describe the different capabilities of and use cases for the various Salesforce development platforms (Heroku, Fuel, Lightning Platform).
DATA MODELING AND MANAGEMENT
 Describe how to design code that accommodates multi-language, multicurrency, multi-locale considerations.
 Describe the implications of compound data types in Apex programming.
 Describe the use cases for and benefits of external IDs.
 Identify use cases for different types of custom metadata and custom settings, and describe how to implement solutions for those use cases.
LOGIC AND PROCESS AUTOMATION
 Given a scenario, describe the implications of the order of execution of a record save.
 Describe the interactions between Visualforce/Apex with Flow/Process Builder.
 Given a scenario, identify the optimal programmatic or declarative solution.
 Given a scenario, debug unexpected behavior due to save execution order.
 Describe the Apex features available for error handling and maintaining transactional integrity.
 Identify potential issues with inefficient code and mitigation techniques to avoid exceeding governor limits.
 Describe the data return types for SOQL and SOSL queries and their impact on variable assignment.
 Describe the options, best practices, and use cases for asynchronous execution.
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SALESFORCE CERTIFIED PLATFORM DEVELOPER I I
 Given a scenario, identify the appropriate dynamic Apex feature.
 Given a scenario, describe when and how to use Apex managed sharing.
 Describe the use cases for the various authentication techniques.
USER INTERFACE
 Given a scenario, describe how to use a standard set controller.
 Describe the considerations when creating custom controllers and controller extensions.
 Describe the techniques for using Visualforce to perform actions and partial page refresh.
 Describe the messaging techniques and best practices when displaying errors in user interfaces.
 Describe techniques to maximize code re-use with Visualforce.
 Describe use cases for JavaScript in a Visualforce page.
 Given a set of requirements, describe the process for designing Lightning components.
PERFORMANCE
 Describe the common performance issues for user interfaces and the techniques to mitigate them.
 Describe the considerations for query performance. INTEGRATION
 Describe how to expose Apex classes as SOAP and REST web services.
 Describe how to use system classes to integrate with SOAP- or RESTbased web services.
 Describe when and how to use metadata, streaming, and Analytics API to enhance Apex and Visualforce solutions.
TESTING
 Describe the best practices for unit testing in Apex.
 Describe how to apply different techniques to create test data and responses.
 Describe the implications of testing Visualforce controllers and controller extensions.
 Describe various ways to execute tests and specify test execution options.
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SALESFORCE CERTIFIED PLATFORM DEVELOPER II DEBUG AND DEPLOYMENT TOOLS
 Given a scenario, identify the appropriate tool to analyze application performance profiles and troubleshoot data and performance issues.
 Given a scenario, identify the appropriate deployment tool.

SECTION 2. AUDIENCE DESCRIPTION: SALESFORCE CERTIFIED PLATFORM DEVELOPER II
The Salesforce Certified Platform Developer II program is intended for an individual who has experience developing custom applications on the Lightning Platform, including practical application of the skills and concepts noted in the exam objectives below.
The Salesforce Certified Platform Developer II generally has two to four years of experience as a developer, including at least one year of design, implementation, and deployment experience on the Lightning Platform.
The Salesforce Certified Platform Developer II candidate has the experience, skills, and knowledge outlined below:
 Understands the principles and best practices of Salesforce data modeling, interface design, code development, and testing, and can apply these principles in real-world development environments.
 Is capable of defining appropriate solutions to meet specific business challenges/process requirements to extend/customize the platform by applying knowledge of declarative and programmatic features of the Lightning Platform.
 Is competent developing Apex code that will scale to large data sets; has a good understanding of platform behaviors, limits, and performance considerations.
 Can build custom user interfaces to display and interact with Salesforce data using the Lightning Component Framework, advanced Visualforce, CSS, and JavaScript.
 Is competent tuning Visualforce pages and understands performance implications of the controller design.
 Understands and applies best practices for general web and Salesforce-specific security concerns.
 Can design and implement complex sharing models using declarative and programmatic methods.
 Can design and implement a test plan that ensures adequate quality (e.g., code coverage, application behaviors, scalability, environment independence, security) across application components.
 Can deploy custom applications, has a broad understanding of the Salesforce development lifecycle, and understands deployment tools and knows when to apply each tool.
 Understands and uses Apex SOAP and REST web services and how to call out from Apex using SOAP and REST.
 Understands and uses asynchronous programming – queueable, batchable, schedulable, @future, etc.
 Understands and applies appropriate techniques for error and exception handling in various programmatic contexts.
Implements best practices for trigger development and design patterns, other business logic development, and reuse.
 Knows how to surface Lightning Components on a Lightning page and with Quick Actions.
A candidate for this exam is not expected to:
 Administer any standard Salesforce application.
 Design a technical architecture solution that spans multiple platforms and includes integration and authentication across systems.
 Develop and publish managed products on the App Exchange that require a security review.
 Create a Quick Action.
 Surface Lightning Components in all possible locations.
 Use all Salesforce APIs (i.e. metadata).

Salesforce Certified Platform Developer II (PDII)
Salesforce Salesforce techniques
Killexams : Salesforce Salesforce techniques - BingNews https://killexams.com/pass4sure/exam-detail/PDII Search results Killexams : Salesforce Salesforce techniques - BingNews https://killexams.com/pass4sure/exam-detail/PDII https://killexams.com/exam_list/Salesforce Killexams : Salesforce deepens integration between Slack, Sales Cloud No result found, try new keyword!Salesforce is offering new Slack and Sales Cloud integration capabilities, designed to help sales teams drive productivity and efficiency while providing cost savings. The new offerings, announced ... Sun, 11 Dec 2022 21:54:00 -0600 en text/html https://www.computerworld.com/ Killexams : Salesforce: Pressure To Deliver Is Rising
The new Salesforce corporate headquarters together with Salesforce East and West towers visible in the background

Sundry Photography

December 1 was quite painful for Salesforce (NYSE:CRM) shareholders as shares fell by more than 8% during the trading session. Usually, quarterly figures contain a large amount of noise, and such an event would make the share price of any company far more attractive for long-term investors. Unfortunately, this was not the case for Salesforce.

Salesforce's share price has already been in a freefall due to its exceptionally high momentum exposure. However, the more important issue with the company has been its strategy and the major red flags I highlighted back in 2020. All these combined resulted in the company losing more than 35% of its value, during a period when the broader market and the technology sector returned roughly 13% and 8%, respectively.

Chart
Data by YCharts

For anyone who has been aware of these red flags, the accurate announcement that the co-CEO Bret Taylor will leave the company after only a bit more than a year on the job should not come as a surprise to Wall Street analysts.

Bret Taylor leaving Salesforce

Seeking Alpha

One major pillar of attracting and retaining talent for tech companies has been the amount of share-based compensation. As we will see below, CRM's management has taken this to extreme levels and as I previously warned, it poses significant risks for one of the company's key assets - its workforce.

Although it was largely left unnoticed, on the December 1 conference call the management spent a significant amount of time talking about the challenging economic environment and the 'tectonic shifts' happening within it.

And we're not assuming that this economy gets any better anytime soon. We're just reporting what we see with our customers, the kind of changes they make, when they start to feel these headwinds. We're following our playbook to make sure we're well positioned to gain market share, to increase our profitability, to focus on our operating margin, to focus on the growth of our revenue and be able to continue to invest, especially when the economy recovers.

Marc Benioff - Chair & Co-Chief Executive Officer

Source: Salesforce Q3 2023 Earnings Transcript

It was a rather unusual experience for anyone following CRM as the management usually focuses on the strategy itself as opposed to outside factors related to the broader economy. In combination with the sudden departure of the co-CEO and all other issues that I will highlight below, I believe this change of language is a bad omen.

Pressure Is Rising

The accurate downturn in both equity and fixed income markets has the potential to make Salesforce's growth strategy obsolete. The reason why I am saying that is because CRM relies heavily on growing through ever-larger acquisitions, and it needs this topline growth to support its sky-high valuation, which in turn is key for the company's stock-based compensation.

This has created a circular relationship between these processes that has worked well during periods of extreme liquidity being provided. However, the risk of a more permanent shift in the monetary policy has now made Salesforce vulnerable.

Although topline growth remains high, without the boost of a new large acquisition, CRM's growth story begins to fade.

Salesforce performance obligaiton

Salesforce Investor Presentation

Even more worrisome is the pressure for the company to finally achieve acceptable levels of profitability. Unfortunately for shareholders, though, Salesforce remains barely profitable on a GAAP basis and there are solid reasons to not fully rely on non-GAAP figures as a measure of long-term profitability (more on that here).

Salesforce operating margin

Prepared by the author, using data from SEC Filings

The management seems to be focused on achieving that, however, the currently provided guidance for non-GAAP margins was not enough to appease investors.

We're raising our fiscal year 2023 non-GAAP operating margin guidance from 20.4% to 20.7%, an expansion of 200 basis points year-over-year, and I expect a lot more, especially with this increased focus we have on expanding our operating margin.

Marc Benioff - Chair & Co-Chief Executive Officer

Source: Salesforce Q3 2023 Earnings Transcript

The strategy to Strengthen profitability also seems rather generic, with most of the talk gravitating around achieving efficiencies through higher growth. At the same time, gross margin has been declining consistently, which will put enormous pressure on cutting fixed costs over the coming years.

Salesforce gross margin

Prepared by the author, using data from SEC Filings

The Unhealthy Cash Flow Statement

The cash flow statement of Salesforce is also full of red flags for such a large enterprise that is currently a leader in the highly attractive software space.

To begin with, the already low operating profitability results in a razor-thin net income figure due to fading gains on strategic investments. The cash flow from operations figure then relies on the accounting treatment of depreciation and amortization as well as stock-based compensation expenses.

Salesforce cash flow

Salesforce 10-Q SEC Filing

Needless to say that this development is unsustainable over the long term and the pressure on it changing is already high, Salesforce's management has also been focused on improving its receivables turnover in order to Strengthen its cash flow position.

The bigger issue, however, is the skyrocketing amount of stock-based compensation, which is already more than half of the company's cash flow from operations for the past 12 months.

Salesforce stock based compensation

Prepared by the author, using data from SEC Filings

This in combination with the aggressive M&A strategy resulted in a massive shareholder dilution over the past decade and even the $1,677m spend on share repurchases over the past fiscal year was not enough to fully offset dilution.

Salesforce number of shares

Prepared by the author, using data from SEC Filings

Conclusion

Even though Salesforce has created a very strong ecosystem of services, the means to achieve that are flawed. Too aggressive M&A approach and a sole focus on topline growth have now put the company in a tough spot to Strengthen profitability at a time when the outside environment is turning into a headwind and competitive pressures are rising. The heavy reliance on stock-based compensation also puts Salesforce's ability to attract and retain talent at risk. Investors looking for a low entry point should be careful of further downside, even as valuation has already cooled off in 2022.

Fri, 02 Dec 2022 08:18:00 -0600 en text/html https://seekingalpha.com/article/4562077-salesforce-pressure-to-deliver-rising
Killexams : Is Salesforce Stock a Buy Now?

Salesforce (CRM 1.89%) posted its latest quarterly report on Nov. 30. For the third quarter of fiscal 2023, which ended on Oct. 31, the cloud-based software company's revenue rose 14% year over year (and grew 19% in constant currency terms) to $7.84 billion and surpassed analysts' estimates by $10 million. Its adjusted earnings increased 10% to $1.40 per share and also cleared the consensus forecast by $0.18.

Salesforce's growth rates seemed stable, but they didn't impress the bulls. Its stock remains down nearly 40% this year and continues to trade at a discount to many of its cloud-based peers. Is it finally time for investors to take the contrarian view?

People in street outside building at Salesforce's Dreamforce 2022 event.

Image source: Salesforce.

Why is Salesforce's growth cooling off?

Salesforce operates the world's largest cloud-based customer relationship management (CRM) platform. It also provides additional cloud-based marketing, commerce, analytics, and data visualization services.

For many years, Salesforce benefited from the digitization of large businesses. It locked in its customers with sticky subscriptions and its own proprietary apps, and it repeatedly expanded by gobbling up smaller companies. Its business model remained resilient during the pandemic, which drove companies to accelerate their digital transformations and accommodate the shift toward hybrid and remote work.

That's why Salesforce's revenue and adjusted earnings per share (EPS) rose 24% and 65%, respectively, in fiscal 2021 (which ended on Jan. 31, 2021). In fiscal 2022, its revenue grew another 25%, but its adjusted EPS dipped 3% against its bigger investment-related gains in the previous year.

However, Salesforce's year-over-year revenue growth decelerated throughout the first three quarters of fiscal 2023 as it faced two major challenges.

First, macro headwinds caused large companies to rein in their spending and postpone big software deals. Second, the rising dollar -- which was bolstered by higher interest rates -- generated tough currency headwinds.

As a result, Salesforce expects its reported revenue to only rise 17% for the full year, as its adjusted EPS grows 3%. That slowdown isn't disastrous, but it raises some questions regarding the company's long-term goal of generating $50 billion in annual revenue in fiscal 2026. To achieve that goal, it would need to grow its top line at a compound annual growth rate (CAGR) of 17% between fiscal 2023 and 2026 -- which assumes its deceleration this year won't lead to a deeper slowdown.

Why aren't investors excited about Salesforce?

But analysts aren't as optimistic. They expect Salesforce's revenue to rise 17% in fiscal 2023, 14% in fiscal 2024, and 16% in fiscal 2025. We should be skeptical of those expectations, but that slowdown could certainly occur if the current macro headwinds lead to a full-blown recession.

The bears will also point out that Salesforce still faces lots of competition from Microsoft's (MSFT 1.75%) Dynamics CRM, as well as Adobe's (ADBE 1.27%) e-commerce and marketing tools. They'll also claim that Salesforce's heavy dependence on acquisitions could "diworsify" its business and squeeze its margins. Co-CEO Bret Taylor's accurate decision to leave Salesforce, which will leave founder Marc Benioff as the only CEO, raises additional questions regarding its future.

However, the bulls will argue that Salesforce's accurate acquisitions -- including Tableau, Mulesoft, and Slack -- have increased the overall stickiness of its cloud-based ecosystem. They'll also claim that economies of scale are boosting its margins as it expands: Salesforce expects its adjusted operating margin to expand 200 basis points to 20.7% for the full year, and to exceed 25% by fiscal 2026.

Lastly, Salesforce's stock looks fairly cheap at 31 times next year's earnings and four times next year's sales. Its smaller healthcare-oriented CRM peer Veeva (VEEV 3.12%), which is growing at a similar rate, trades at 40 times forward earnings and 12 times next year's sales. ServiceNow (NOW 3.62%), the cloud-based digital workflow company which is growing slightly faster than Salesforce, trades at 43 times forward earnings and 10 times next year's sales. That's probably why the value-oriented activist hedge fund Starboard Value acquired a significant stake in Salesforce this October.

So is Salesforce worth buying right now?

Salesforce will likely remain in the penalty box until the macro situation improves and its revenue growth accelerates again. That said, I'm still optimistic about Salesforce's long-term prospects as large companies continue to digitally optimize their operations.

Therefore, I believe Salesforce is still a good long-term investment at these levels -- but investors shouldn't expect the bulls to rush back until some of these near-term headwinds dissipate.

Leo Sun has positions in Adobe, Salesforce, and Veeva Systems. The Motley Fool has positions in and recommends Adobe, Microsoft, Salesforce, ServiceNow, and Veeva Systems. The Motley Fool recommends the following options: long January 2024 $420 calls on Adobe and short January 2024 $430 calls on Adobe. The Motley Fool has a disclosure policy.

Sun, 04 Dec 2022 00:28:00 -0600 Leo Sun en text/html https://www.fool.com/investing/2022/12/04/is-salesforce-stock-a-buy-now/
Killexams : Salesforce is losing the key execs behind some of its biggest and most expensive bets at a critical moment

Slack CEO Stewart Butterfield, Salesforce co-CEO Bret TaylorNOAH BERGER/AFP via Getty Images, Salesforce

  • Salesforce is losing a number of key execs in the wake of Bret Taylor's departure.

  • Slack CEO Stewart Butterfield is also departing, along with some other product-focused execs.

  • The departures come as Salesforce's growth has slowed and it's facing tough questions.

Salesforce is in the midst of a serious brain drain at the highest levels. Last week, co-CEO Bret Taylor made the surprise announcement that he'd be departing the company.

Shortly afterwards came the news that Mark Nelson, the CEO of Salesforce subsidiary Tableau, and Steven Tamm, a CTO at the cloud tech giant, are also departing. In November, the company also said Gavin Patterson, the company's chief strategy officer who had previously been its chief revenue officer will depart at the end of January.

Then, earlier this week, Insider reported that Stewart Butterfield, CEO of Slack — the workplace chat app that Salesforce acquired in 2021 for $27.7 billion —will be leaving the company in the new year. Tamar Yehoshua, Slack's chief product officer, is also resigning, as is Slack senior VP of communications Jonathan Prince.

It's not clear if the timing of all these departures is anything more than coincidence: In a memo to employees, Butterfield wrote that his plans to depart have nothing to do with Taylor's, as Insider earlier reported.

Still, it comes at a critical moment for Salesforce and its now-sole CEO Marc Benioff. The company's stock is down some 48% from the beginning of the year, as the larger tech downturn takes its toll on the markets. Salesforce has warned investors that a slowing economy is making it more difficult to close deals as IT spending stalls out, even as investors push Benioff to demonstrate a commitment to improving its profit margins.

And the specific executives who are hitting the exits represent some of Salesforce's biggest bets on the future. Taylor himself was seen as a product visionary who would help Salesforce break into new markets, as seen when he masterminded the Slack acquisition. Indeed, Slack and Tableau represented Salesforce's two largest acquisitions in its history, as it invested in new lines of business.

The departures of Taylor, Butterfield, and Nelson come as Salesforce's strategy comes under the microscope on Wall Street.

With Slack and Tableau, Salesforce already had a lot to prove. Wall Street thought that the $27.7 billion it paid for Slack and the $15 billion for Tableau was far too steep given the company's financial situation. The scrutiny hasn't stopped.

"Growth has been slowing for years," Bernstein analysts wrote in a accurate note to clients. "But that has not been readily apparent due to the cadence of large acquisitions which generate a multiyear tailwind to growth due to acquisition accounting."

Taylor, who had been COO of Salesforce before becoming co-CEO in 2021, championed the two as key to a strategy of building the company's platform into an all-in-one tool for sales, to service, to marketing and commerce, to data analysis. Slack would be the "digital HQ" where work gets done, while Tableau helps customers crunch the massive amounts of data stored in the Salesforce platform and turn it into useful insights.

Neither Slack nor Tableau is going anywhere. Salesforce has already said that Lidiane Jones, an executive VP, will take over for Butterfield as Slack CEO. She'll be working with Cal Henderson, Slack's CTO and cofounder, who remains in his role. And Salesforce has said that in the wake of Nelson's departure, Tableau will be rolled more closely into Salesforce's engineering organization.

What it does mean, however, is that Salesforce, Slack, and Tableau are all losing the biggest champions of the integrated product strategy right as the company faces hard questions.

Amid the chaos, however, some on Wall Street thinks there may be an opportunity.

While some of Salesforce's most experienced execs remain on Benioff's leadership team, including CFO Amy Weaver and COO Brian Millham, analysts think Benioff needs to recruit new leadership

Now could be a good time to recruit talent from a smaller rival or startup, Jaluria told Insider. The relative stability of Salesforce compared to a smaller startup during an uncertain economic environment would be a major draw.

"You need leadership that's focused on the next chapter of Salesforce and the way things should be done, not necessarily the way things have been done from the get go," RBC analyst Rishi Jaluria said last week at the time of Taylor's announcement.

Read the original article on Business Insider

Tue, 06 Dec 2022 16:48:00 -0600 en-US text/html https://finance.yahoo.com/news/salesforce-losing-key-execs-behind-172135199.html
Killexams : 'People come and people go,' says a defiant Benioff. And we're sticking with the Salesforce CEO despite the smoke

Salesforce cofounder and co-CEO Marc Benioff speaks during the grand opening of the Salesforce Tower, the tallest building in San Francisco, Calif., Tuesday, May 22, 2018.

Karl Mondon | Bay Area News Group | Getty Images

A series of executive departures at Salesforce (CRM) has spooked investors in accurate days, but we're sticking with the Club holding through the turnover and broader economic uncertainty because its enterprise software products remain integral to business in the digital age.

Thu, 08 Dec 2022 09:38:00 -0600 en text/html https://www.cnbc.com/2022/12/08/were-sticking-with-salesforce-and-benioff-despite-the-smoke-.html
Killexams : Salesforce to expand Sustainability Cloud into full ESG reporting tool

Salesforce has always fashioned itself as a socially responsible company, and that includes working on a Net Zero carbon emissions goal. In fact, it launched Sustainability Cloud (now called Net Zero Cloud) in 2019, a product for tracking customer Net Zero goals. This year, they are taking that idea a step further with a new product that incorporates not only the environmental pieces, but also social and governance goals, all of which fall under the ESG umbrella.

Ari Alexander, GM for Salesforce Net Zero Cloud and Net Zero Marketplace, says the idea is to take advantage of the range of Salesforce tooling from MuleSoft for connecting to data sources to Tableau for data visualization to help companies better understand their progress towards ESG goals.

“ESG is a broad and very important trend where our customers are looking for help, direction and solutions, and increasingly we started hearing that they needed help with reporting, both voluntary and regulatory,” he said.

The amount of information required to build such reports can be a daunting task for those charged with the reporting requirements. “The solution needed to reach across their business to bring in data from many different sources and streamline their reporting. And so we decided it was time to kind of bring the full power of Salesforce to that problem and extend our Net Zero Cloud to broaden into a full ESG solution.”

ESG reporting is challenging in its current state, particularly because there is no common regulatory reporting framework for all of this data, other than for greenhouse gas reporting. “Whereas the E part of ESG has the Greenhouse Gas Protocol to guide it, that's fairly well aligned as a global standard; when it comes to ESG reporting, that is very much still an alphabet soup of voluntary frameworks,” Alexander said.

What’s more, the regulatory bodies that are there are changing their requirements frequently, and it is expected that there will be in-country requirements in the not-too-distant future.

“So the specific kinds of data that we're talking about, whether it's emissions data, whether it's diversity, equity and inclusion data, whether it's data about suppliers and whether there are any kind of human rights flags or abuses anywhere deep in your supply chain, the kinds of things that companies are collecting or looking to put in one place and one single source of truth and report out on. There isn't yet a clean and easy way to say this is good data or this is bad data on an unstructured dataset [like this],” he said.

He says the data can be reported to third-party auditors, however, and the tool is set up to allow that. “There is increasingly pressure on companies to take the data they're reporting out more seriously, to provide some of the kinds of audit trails, so the Big Four audit firms can come in and look at enterprise data and have a point of view on whether the data that's being shown to them is up to a certain standard when it comes to workflows and processes, transparency and being able to explain how you get to the kinds of numbers you report out on,” he said.

The full ESG reporting product is expected to be publicly available in the next couple of months.

Wed, 07 Dec 2022 23:23:00 -0600 en-US text/html https://www.yahoo.com/lifestyle/salesforce-expand-sustainability-cloud-full-132314074.html
Killexams : Odaseva Launches MSP Program For Salesforce Data Protection

Managed services News

Joseph F. Kovar

‘MSPs are where the real rubber hits the road. MSPs working with Salesforce already understand customer need and the gaps in the coverage. MSPs are still a small part of the overall Salesforce channel ecosystem, but it is the fastest-growing part. Salesforce has an MSP program to support that motion. We felt we should take advantage of the MSP wave,’ says Matt Morris, Odaseva’s vice president of alliances.

 ARTICLE TITLE HERE
Matt Morris

Odaseva, a developer of enterprise data protection technology for the Salesforce ecosystem, recently launched its first MSP partner program aimed at helping channel partners provide new services for their Salesforce customers.

Odaseva is an ISV partner in the Salesforce ecosystem with a focus on data lifecycles, backups, and business continuity filling what has become a big gap when it comes to customers working with Salesforce, said Matt Morris, vice president of alliances for San Francisco-based Odaseva.

“Salesforce customers assume their data is protected in the cloud, and it is,” Morris told CRN. “But there’s no backstop if an administrator deletes a file. Also, Salesforce is often set up outside a customer’s corporate IT infrastructure. And the Salesforce platform is unique with idiosyncrasies that we understand.”

[Related: CDI Bets Big On Salesforce, ServiceNow With Candoris Buy ]

The move to build an MSP partner program is important for Odaseva and its channel, Morris said.

“We recognize that every company we go to has channel partners embedded in them,” he said. “The partners understand those customers well. We built our platform as a way for MSPs to add to their toolbox. We know partners are the way to go. We want to make it easier for them.”

While up to 60 percent of Odaseva’s business is touched by or influenced by, the company previously had no formal channel program, and realized that it really does need one, Morris said.

“MSPs are where the real rubber hits the road,” he said. “MSPs working with Salesforce already understand customer need and the gaps in the coverage. MSPs are still a small part of the overall Salesforce channel ecosystem, but it is the fastest-growing part. Salesforce has an MSP program to support that motion. We felt we should take advantage of the MSP wave.”

Odaseva, whose name combines “oda” from the French word “audace,” or bold and daring, with “seva,” a Sanskrit word meaning “selfless service,” reflects the French-Cambodian ancestry of the company‘s CEO and founder, Sovan Bin. The company, founded about 10 years ago, in early 2019 received an $11.7 million investment from Salesforce.

Salesforce, and protecting data in the Salesforce ecosystem, is by no means a niche market, said Scott Richmond, Salesforce alliance and relationship lead at UST, a $2.5-billion Aliso Viejo, Calif.-based solution integrator and ISV with a focus on the vendor.

“Salesforce customers are their own data repositories,” Richmond told CRN. “Salesforce doesn’t keep their data. We specialize in healthcare, where there’s almost a breach a week, according to Becker’s Hospital Review. And healthcare companies pay a lot for ransomware or clean-up.”

Salesforce offers a data protection technology called Salesforce Shield, but Odaseva goes far above and beyond the Salesforce offering, Richmond said. “Odaseva is much more comprehensive,” he said.

While Odaseva has the product, it is looking for implementation partners, Richmond said.

“We have strong expertise in this area, and have the necessary resources on-shore and off-shore,” he said. “I can put a team together in three to four weeks to implement a project for a client.”

Odaseva is focused 100 percent on the Salesforce market, Morris said.

“There’s a lot of room for growth in this space,” he said. “Salesforce is a nuanced platform, and so requires a degree of expertise. And it’s hard to find a company of significant size that doesn’t have Salesforce.”

Odaseva’s new MSP program is a global program with no cost for MSPs to enter, Morris said. The company is offering MSPs a straightforward learning path.

“We’re not teaching partners how to do specific things,” he said. “We’re offering a string or processes to help partners support specific use cases for their customers.”

Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

Thu, 01 Dec 2022 14:23:00 -0600 en text/html https://www.crn.com/news/managed-services/odaseva-launches-msp-program-for-salesforce-data-protection
Killexams : Salesforce Stock Is Falling After Hours: What's Going On?

Salesforce Inc CRM shares are trading lower in Wednesday's after-hours session after the company reported third-quarter results and announced that Bret Taylor will step down as vice chair and co-CEO.

What Happened: Salesforce said third-quarter revenue increased 14% year-over-year to $7.84 billion, which beat average analyst estimates of $7.82 billion, according to Benzinga Pro. The company reported quarterly earnings of $1.40 per share, which beat estimates of $1.21 per share. 

"In this time of economic uncertainty, we remain committed to profitable growth and consistent operating margin expansion," said Amy Weaver, president and CFO of Salesforce.

Salesforce expects fourth-quarter adjusted earnings to be between $1.35 and $1.37 per share versus average estimates of $1.34 per share. The company sees full-year adjusted earnings between $4.92 and $4.94 per share versus estimates of $4.73 per share. 

What Else: Taylor will step down as vice chair and co-CEO of Salesforce, effective Jan. 31, 2023. Marc Benioff will remain in his role as chair and transition from co-CEO to the sole chief of the company at that time. 

"After a lot of reflection, I've decided to return to my entrepreneurial roots. Salesforce has never been more relevant to customers, and with its best-in-class management team and the company executing on all cylinders, now is the right time for me to step away," Taylor said.

The stock appears to be largely reacting to Taylor's impending departure. 

CRM Price Action: Salesforce shares are down 6.45% in after hours at $149.91 at time of publication, according to Benzinga Pro.

Photo: courtesy of Salesforce.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 30 Nov 2022 09:12:00 -0600 text/html https://www.benzinga.com/trading-ideas/movers/22/11/29915089/salesforce-stock-is-falling-after-hours-whats-going-on
Killexams : Veeam Announces Veeam Backup for Salesforce on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Veeam’s customers can now benefit from a NEW Veeam solution which offers access and control of Salesforce data and metadata, enabling quick recovery from data loss scenarios

COLUMBUS, Ohio, November 30, 2022--(BUSINESS WIRE)--Veeam® Software, the leader in Modern Data Protection, today announced it has launched the NEW Veeam Backup for Salesforce on Salesforce AppExchange which eliminates the risk of losing Salesforce data and metadata due to human error, integration issues and other data loss scenarios.

Integrated directly with Salesforce, Veeam Backup for Salesforce is currently available on AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3u00000PuyFpEAJ&tab=e.

Veeam Backup for Salesforce

This new solution from Veeam — a market leader in Modern Data Protection — enables organizations to deploy a backup environment either on-premises or in the cloud, providing access and control of Salesforce data and metadata. It also provides powerful, rapid-recovery capabilities for IT departments and Salesforce administrators, including granular and bulk data recovery of Salesforce records, hierarchies, fields, files and metadata. This new offering builds on the success of Veeam Backup for Microsoft 365, extending Veeam’s enterprise-grade platform to another industry-leading SaaS environment.

Whether a mistake with a script, data loader or an integration issue, the simple and easy-to-use user interface (UI) of Veeam Backup for Salesforce helps users resolve issues and retrieve data in just a few clicks — without executing additional backups, running long, full-backup comparisons or causing duplicates.

Key capabilities of Veeam Backup for Salesforce include:

  • Salesforce native: Purpose-built to create backups and restore Salesforce data and metadata

  • Fast and flexible recovery: Restore Salesforce records, hierarchies, fields, files and metadata

  • Secure data: Run a backup environment anywhere — on-premises or in the cloud (AWS, Azure, etc.)

  • Custom scheduling: Set granular backup schedules and retention settings at the object level

  • Simplified management: Manage several Salesforce instances from one console

  • Incremental changes: Continuously create backups with incremental sync and flexible scheduling for Salesforce data

  • Simple and easy-to-use UI: Run backup policies and restore jobs in minutes

  • See and compare: See versions of records and metadata and quickly compare with production

  • Restore hierarchy: Granularly restore linked objects to any record, including parent/child records

Conducted on Veeam’s behalf by an independent research firm, the Veeam Salesforce Protection Trends Report 2022 surveyed 800 unbiased IT leaders and implementers around the world. This report found that the majority of IT professionals acknowledge that the most important reason to protect Salesforce data is the potential for a bad import or ingest of data. The remaining reasons are consistent with the same breadth of risks that face other IT platforms, including: best practices and regulatory mandates, cyber security concerns and errors caused by users, the application(s) or the data repositories (corruption).

Veeam is also releasing a FREE version of this solution: Veeam Backup for Salesforce Community Edition. Community Edition provides fully functional FREE backup and recovery of Salesforce data for organizations with 50 Salesforce user licenses or less.

Veeam Backup for Salesforce is a separate standalone product that is a new addition to the Veeam Platform. Available today from our 35,000+ technology partners, it’s sold in one- to five-year annual subscriptions per user. Veeam is currently offering two 12-month introductory packages:

  • Up to 300 users for $2,000 USD

  • Unlimited users for $10,000 USD

Comments on the News

  • "With so many companies’ employees now working in a hybrid model, protecting cloud and SaaS data is more important than ever," said Danny Allan, CTO and senior vice president of Product Strategy at Veeam. "In fact, the Veeam Salesforce Protection Trends Report 2022 showed that 97% of respondents understand the criticality and need to protect top SaaS applications like Salesforce and Microsoft 365 data, yet backup of these applications has historically been the most overlooked by IT, resulting in vulnerabilities, security risks, data loss and corruption. In truth, there is a shared responsibility between any cloud application and the business using SaaS applications — but it is the company’s responsibility to be in control of their data. With our NEW Veeam Backup for Salesforce, we’re ready to support our customers and partners to ensure their business is reliably protected with intelligent backup powered by Salesforce APIs."

  • "Veeam Backup for Salesforce is a welcome addition to AppExchange, as they power Digital Transformation for customers by providing the ability to back up and recover Salesforce data and metadata in the cloud and on-premises," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs."

  • "Our research clearly shows that there are many ways to lose mission-critical SaaS data. Due to a SaaS application backup ‘disconnect’ among end users, many organizations are not in a position to reliably and consistently recover this data. An innovative product offering that provides a reliable SaaS backup and recovery for Salesforce is critical to allow organizations to be in control of stringent data protection service-level agreements across the business." – Christophe Bertrand, Program Director, ESG

  • "There is no denying the fact that there is no state of absolute data protection. Salesforce backup is another superlative initiative from Veeam. If critical information is safe, the better it is for any organization. I am personally immensely excited, as Veeam Backup for Salesforce will allow smooth integration scenarios and integrity of metadata." – Aleh Sadaunichy, Infrastructure Solutions Architect, Lyreco

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

About Veeam Software

Veeam® is the leader in Modern Data Protection. The company provides backup, recovery and data management solutions through a single platform for Cloud, Virtual, Physical, SaaS and Kubernetes environments. Veeam customers are confident their apps and data are protected from ransomware, disaster and harmful actors and always available with the most simple, flexible, reliable and powerful platform in the industry. Veeam protects 450,000 customers worldwide, including 81% of the Fortune 500 and 70% of the Global 2,000. Headquartered in Columbus, Ohio, with offices in more than 30 countries, Veeam’s global ecosystem includes 35,000+ technology partners, resellers and service providers and alliance partners. To learn more, visit https://www.veeam.com or follow Veeam on LinkedIn @veeam-software and Twitter @veeam.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221130005054/en/

Contacts

Veeam Software
Director, Global Public Relations
Heidi Monroe Kroft, 614-339-8200 x8309

Wed, 30 Nov 2022 12:17:00 -0600 en-US text/html https://finance.yahoo.com/news/veeam-announces-veeam-backup-salesforce-141000750.html
Killexams : Salesforce employees are bracing for more layoffs amid the company's major executive exodus

Salesforce's Marc Benioff.NICHOLAS KAMM/AFP via Getty Images

Amid Salesforce's leadership shakeups, increasing pressure to make sales goals, and the influence of an activist investor, employees told Insider they're bracing for another round of layoffs.

"People are afraid it could come at any point," one employee told Insider.

Salesforce declined Insider's request for comment.

The company laid off hundreds of employees in November and has since enacted what some insiders called unrealistic new mandates primarily for salespeople, like making daily in-person meetings throughout the holiday season and returning to working in the office despite Marc Benioff's public statements saying workers were just as productive at home.

Rumors are swirling inside the company that more layoffs could come as soon as this month.

Some employees who spoke to Insider speculated much of these internal pressures might be related to the activist investor Starboard Value, which disclosed a significant stake in Salesforce in October, just before the layoffs. A person familiar with the matter told Insider the firm has pushed for cost-cutting measures since first approaching the company this summer.

Employees said these changes were indicative of a larger cultural shift at Salesforce. Where once the company was rated one of the best firms to work for, they said, its welcoming "Ohana" culture is being replaced by a ruthless prioritization of metrics and sales targets. Perhaps fittingly, even its most accurate layoffs were referred to internally as a "performance management event."

Are you a Salesforce employee or do you have insight to share? Contact Ashley Stewart via email (astewart@insider.com) or send a secure message from a nonwork device via Signal (+1-425-344-8242).

Read the original article on Business Insider

Thu, 08 Dec 2022 05:39:00 -0600 en-US text/html https://www.yahoo.com/now/salesforce-employees-bracing-more-layoffs-193952103.html
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