PDDM resources - Professional Diploma in Digital Marketing Updated: 2023
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PDDM Professional Diploma in Digital Marketing
This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.
How is digital marketing defined in the current market? Whats the best way to get in front of potential customers? How can you create a campaign that combines the best of traditional and digital marketing? How do you distinguish from inbound and outbound marketing?
In this module, youll master the fundamentals. You will learn how to navigate the buyers journey. And you will acquire actionable, practical information.
- Principles of Digital Marketing
- Developing Objectives
- Connecting with the Customer
- Digital Research
- Cultural Research
Digital media is fascinating and powerful because its super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance
Search Engine Optimization (SEO)
Module Info & Overview
You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimize Organic Search Ranking
Display and Video Advertising
Module Info & Overview
YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where its at.
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimization
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, lets get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.
- Web Design and Website Optimization
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimization
- Website Metrics and Developing Insight
Digital Marketing Strategy
Module Info & Overview
We provide you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. Thats why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Digital Marketing Institute courses are white hot,
created with insight from those who are already
out there doing it. We bring you expert thought and
practice. Were about getting you in the game.
But its a game of perpetual motion, ever-changing,
always new. So we are also about keeping you in
the game. Right from the moment you sign up for
a course, you also become a DMI Power Member
which means you get access to our Continuing
Professional Development (CPD). Learn and
upskill as your needs and ambitions change. Stay
tuned into the hive mind of new insight. Stay
connected to the industrys best opportunities.
DMI Certification is not just recognized all over
the globe – its setting the global standard. It also
helps that we have Certified more professionals to
a single digital marketing standard than any other
certification body. We know what were doing - and
key industry players know that we know what were
And it works. Fact is 95% of our Certified
Members are currently employed and 81% were
promoted after earning their Certification
Because it helps you look better,
travel better and play the long game.
Once upon a time digital marketing was a wild
space, filled with great innovative people and some
who simply talked a good game. But now, weve
built a Certification Framework which helps real
skills get recognized and rewarded. Its meaningful
and its working. Bluechip global brands, innovators,
training companies and even universities in over
90 countries recognise and use Digital Marketing
Institutes Certification Framework.
Your DMI Certification:
Ɉ Gives you the skills you need to speak
loud and clear to the right audiences
Ɉ Tells the world what you know
and what you can do - your DMI
Certification acts like a magic key.
Ɉ Means you travel well between
different opportunities and countries.
Its your oyster
Ɉ Aligns with other qualification
frameworks across the globe. Take
that ball and run with it
Ɉ Gives you powers you may not
yet even understand, yet whose
awesome potential will reveal itself in
new and startling ways throughout
Principles of Digital Marketing
↗ Inbound and Outbound Strategies
↗ Digital Media Examples
↗ Traditional vs. Digital Marketing
↗ Principles of DMIs 3i Methodology
↗ Digital Channels
↗ SMART Objectives
↗ Audience Research
↗ Social Listening Platforms
↗ Social Listening and Audience Research Tools
↗ Competitive Research Platforms and Tools
↗ Industry Trend Research
↗ Digital Research
Connecting with the Customer
↗ The Buyers Journey
↗ Five Marketing Functions
↗ 360 Digital Marketing Campaign
↗ Marketing Functions and Buyer Journey Stages
↗ Digital Marketing Concepts, Principles, Procedures and Tools
Content Marketing Concepts and Strategy
↗ Benefits of Content Marketing
↗ Qualities of Effective Content
↗ Types of Content
↗ Content Alignment with the Buyers Journey
↗ Community Management
↗ Content Marketing Strategy
Using Content Research to Find Opportunities
↗ Social Listening
↗ Competitor Content Analysis
↗ Content Audit
Developing a Content Marketing Plan
↗ Content Marketing Goals
↗ Content/Business Goal Alignment
↗ Customer Personas
↗ Content Topics
↗ Content Calendar
↗ Content Management Systems
Creating and Curating Content
↗ Content Stakeholders
↗ Content Types and Formats
↗ Content Tools
↗ Content Creation and Curation
↗ Content Creation Best Practice
↗ Brand Components
↗ Content Personalization
Publishing and Distributing Content
↗ Content Platforms
↗ Benefits and Challenges of Content Seeding
↗ Content Scheduling Techniques and Tools
↗ Content Promotion Strategies
Metrics and Performance
↗ Content Marketing ROI
↗ Content Marketing Metrics
↗ Metrics and Content Marketing Strategy
Key Social Platforms for Digital Marketing
↗ Benefits of Social Media Marketing
↗ Social Media Marketer Responsibilities
↗ The Buyers Journey Stages
↗ Influential Social Media Platforms
↗ Key Terminology
Setting up a Social Media Experience for a Business
↗ Best Social Media Account Practices
↗ Facebook for a Business
↗ Twitter for a Business
↗ LinkedIn for a Business
↗ Instagram for a Business
↗ Snapchat for a Business
Growing and Engaging an Audience
↗ Community Techniques and Best Practices
↗ Content Sharing Best Practices
↗ Sharing Stories Best Practices
↗ Video Content Best Practices
↗ Hashtag Usage Best Practices
↗ Twitter Content Best Practices
↗ LinkedIn Content Best Practices
↗ Instagram Content Best Practices
↗ Snapchat Content Best Practices
Creating and Optimizing Social Media Campaigns
↗ Campaign Set-up
↗ Facebook and Instagram Business Manager
↗ Twitter Ads Manager
↗ LinkedIn Campaign Manager
↗ Snapchat Ad Manager
Developing Data-Driven Audience and Campaign Insights
↗ Campaign Tools Analysis
↗ Facebook Tools and Analytics
↗ Twitter Tools and Analytics
↗ LinkedIn Tools and Analytics
↗ Instagram Tools and Analytics
↗ Snapchat Analytics and Campaigns
↗ Paid and Organic Search
↗ Key SEO Components
↗ Search Engine Introduction
↗ Common Search Query Types
↗ SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
↗ SEO Objective Types
↗ Create and Implement SEO Objectives
Keywords and SEO Content Plan
↗ Keyword Research Benefits
↗ Short and Long Tail Keywords
↗ Conduct Keyword Research
↗ Convert Keywords into SEO Content
Optimize Organic Search Ranking
↗ Technical Components for Visibility
↗ On-page Optimization
↗ Off-page Optimization
↗ SEO Audit
Measuring SEO Performance
↗ Traffic Sources
↗ SEO Metric Types
↗ Success Measurement
Fundamentals of Paid Search
↗ Paid vs. Organic Search
↗ Customer Use of Search Engines
↗ Paid Search Benefits
↗ Elements of Paid Search Campaigns
↗ Paid Search Campaign Creation with Google Ads
↗ Google Ads Manager Account vs. Child Account
↗ Google Ads Best Practice
↗ Google Ads Account Elements
↗ Paid Search and SEO Keyword Research
↗ Google Ads and Paid Search Campaigns
Search Campaign Management
↗ Advertising Budget Management
↗ Google Ads Bidding
↗ Google Ads Bid Simulator Tool
↗ Optimize Paid Search Campaigns
↗ Google Ads Editor
Paid Search Campaign Measurement
↗ Paid Search KPIs
↗ Conversion Tracking
↗ Success Metrics
↗ Google Analytics Measurement
↗ Google Analytics and Search Console Reporting
Fundamentals of Display and Video Advertising
↗ Key Concepts, Benefits and Value
↗ Key Advertising Platforms
↗ Advertising Buying Mechanisms
↗ Strategy Objectives
Creating and Managing a YouTube Channel
↗ YouTube Channel Setup
↗ Video Best Practices
↗ Content Management Best Practices
↗ YouTube Analytics and Reporting
Google Display Network and Video Ad Formats
↗ Google Display Network Campaign Types
↗ Ad Formats and Sizes
Creating Display and Video Campaigns
↗ Google Ads Display Ad Campaign
↗ Responsive and Non-responsive Ads
↗ YouTube Channel and Google Ads Linking
↗ Standard Video Ad Campaigns
↗ YouTube Ads
Targeting Display and Video Campaigns
↗ Targeting Types
↗ Audience Targeting
↗ Contextual Targeting
↗ Advanced Google Ads Features
↗ Configure Ad Exclusions
↗ Remarketing Options
↗ Bidding Strategy
Measurement and Optimization
↗ Key Display Campaign Metrics
↗ Video Campaign Metrics
↗ Performance Analysis of Display Campaigns
↗ Performance Analysis of Video Campaigns
↗ Impact Performance Analysis
↗ Campaign Optimization
Email Marketing Fundamentals
↗ Key Concepts
↗ Inbound Email Marketing
↗ Legislation and Regulations e.g. Permissions
and Data Protection
Tools and Strategy
↗ Key Strategy Principles
↗ Email Service Providers
↗ Recipient Sources
↗ Contact Databases
↗ Email Writing and Design
↗ The Buyers Journey Alignment
↗ Subject Lines
↗ Copy Essentials
↗ Design Best Practices
↗ Call-to-Actions (CTAs)
↗ Image Best Practices
Creating an Effective Email Campaign
↗ Email Campaign Creation
↗ Delivery Factors
↗ Delivery and Placement Challenges
↗ Campaign Management Best Practices
Testing and Optimizing an Email Campaign
↗ Test Components
↗ A/B Testing
↗ Key Campaign Measurement Metrics
↗ Optimize Open and Click Through Rates
↗ Mobile Optimization
↗ Bounce Rates and Unsubscribes
↗ Benefits of Automation Tools
↗ Key Process Building Blocks
Web Design and Website Optimization
↗ Website Optimization and SEO
↗ Optimization and Digital Marketing Strategy
↗ Design, Construction, Maintenance and
Optimization in a Marketing Context
↗ Key Components of Web Design
Publishing a Basic Website
↗ Website Hosting Options
↗ WordPress.org Setup
↗ WordPress Themes
Design Principles and Website Copy
↗ Web Design Principles
↗ Mobile-First Design and SEO
↗ Copy Best Practice
↗ A/B Best Practice Testing
User-Centered Design and Website Optimization
↗ UX and UI Design, Benefits and Principles
↗ UX Assessment
↗ User Experience Improvement and UserCentered Design Methods
↗ Key Optimization Performance Factors
Website Metrics and Developing Insight
↗ Website Monitoring
↗ Evaluation Tools
↗ Implement Monitoring and Optimization Best
Web Analytics Fundamentals
↗ Insight Types for Digital Marketers
↗ Analytics Tools for Data Collection,
Measurement and Analysis
↗ Google Analytics Benefits and Limitations
↗ Analytics Reporting Terminology
↗ Legal Requirements, Responsibilities and Best
Creating and Configuring a Google Analytics
↗ Account Setup
↗ Tracking Code Installment
↗ Key Settings and Navigational Functions
↗ Account Settings and Filters
↗ Benefits and Risks of Sharing Access
↗ Linking Google Analytics and Other Tools
Setting Goals with Google Analytics
↗ Setup Goals
↗ Match Website Activity to Goals
↗ Use Goal Funnels to Analyze Customer
Monitoring Campaigns with Google Analytics
↗ Campaign Types
↗ Audience, Acquisition, Google Ads, Behavior,
Events and Conversion Reports
↗ Multichannel Funnels Reporting
Analyzing and Recording Google Analytics Data
↗ Track Traffic Changes in Real-Time
↗ Custom reporting, Annotations and Custom
↗ Standardized Data Process
Digital Strategy Fundamentals
↗ Core Digital Marketing Strategy Components
↗ Strategy Purpose
↗ Strategy for plan communication
↗ Digital Marketing and Digital Media
↗ Resource Mapping
↗ Budget Planning
↗ ROI and Success Metrics
Setting Strategy Objectives and KPIs
↗ Common Business Objectives and Campaign
↗ Identify and Distinguish KPIs
↗ Past Performance and Industry Benchmarks for
↗ Regular Performance Reviews
Digital Strategy Research
↗ Key Research Activities
↗ Research Mapping
↗ Strong Research vs. Potentially False Reports
↗ Owned, Accessed and Desk Research
↗ Audit Factors
↗ Audience and Competitor Research
↗ Social Listening Study
↗ Creative vs. Media Brief
Developing a Creative Strategy
↗ Key Creative Strategy Ingredients
↗ Maximize and Repurpose Creative Output
↗ Content Strategy Elements
↗ Creative Format Specifications
Executing a Digital Marketing Strategy
↗ Strategy Objectives
↗ Optimize Channel and Budget Mix
↗ Media Planning for Paid Channels
↗ Key Campaign Components
Communicating a Digital Marketing Strategy
↗ Stakeholder Communication Tools
↗ Digital Marketing Strategy Best Practice
|Professional Diploma in Digital Marketing|
DMI Professional resources
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Professional Diploma in Digital Marketing
Which one of the following would be considered as a traditional marketing channel?
A. Billboard Advertising
B. Email marketing
C. Social media marketing
D. Mobile marketing
Digital Marketing campaigns are often based on a process sequence from Launch to Review
to Adjustment and finally to Re-Launch. What is this process known as?
Traditional marketing is sometimes characterized as a broadcast approach. What does this
mean? Choose one of the following:
B. Message driven
C. Interruption model
Digital marketing channels often __________ consumers from schedules and constraints
associated with standard broadcasting channels. Fill in the blank to complete the sentence by
choosing one of the following:
"Digital Marketing heralds a new departure for marketing today. To really engage with
consumers in the online world you need to be ________ and ________ " Choose one of the
following to fill in the blanks and complete the sentence:
A. Open and transparent
B. Strategic and calculating
C. Radical and original
D. Transparent and apologetic
Emergent digital technologies have been characterized as disruptive. What does this mean?
Choose the correct explanation of the following:
A. Shift in power to the consumer
B. Strengthening of power for the business
C. Share of power between consumer and business
D. Share of power between consumers only
Which digital marketing tactic develops engagement with the target audience across a range
of different networks, forums and devices? Choose the appropriate digital marketing tactic
from the Digital Marketing Institute Framework using the numbered options given.
It has been said that effective digital marketing is concerned with market reality, and not just
market research because every user action online is . Fill in the blank to complete the
sentence by choosing one of the following:
Which one of the following is NOT considered as a primary digital marketing channel?
Choose one of the following:
A. Direct mail shots
B. Social media marketing
C. Mobile marketing
D. Search Engine Optimization
Section 6: Sec Six (104 to 109)
Details:Topic 10, Strategy and Planning
Your CEO has asked you to set out some concrete business objectives for the upcoming
social media marketing campaign. Choose TWO such objectives from the list below:
D. Social mentions
Answer: A, B
Recently there has been significant mentions about one of your products on Twitter. Which
tool will help you measure and manage this? Choose one of the following
B. Google Media Planner
D. Google AdWords Keyword Planner
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the
options shown below:
A. Situation Analysis
E. Information Gathering
Answer: A, E
You want to adopt an appropriate communication style and tone. Match the style of
communication with the target group below:
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will
help? Choose one of the following:
A. Google Analytics
B. Google Alerts
C. Google AdWords Keyword Planner
D. Google Webmaster Tools
You have been attempting to build an audience persona and have taken into account factors
such as: age, gender, social background. What is the general term used to describe this?
Choose one of the following:
D. Profile Graphics
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The Importance of Advising
National research has shown that consistent and effective advising can lead to improvements in retention, graduation and overall satisfaction with the college experience. Resources on this webpage are made available to assist UW faculty, staff and professional advisors alike in providing a uniform and consistent advising experience across campus. Obviously, there will be variations within each college and department in how they provide specific advising to their students; however, it is important to have as much uniformity as possible to ensure each student at UW has a positive advising experience.
Each advisor develops his or her personal style for conducting appointments with students. The National Academic Advising Association (NACADA) has many resources related to advising that may be useful for faculty, staff and professional advisors to review. The Advising • Career • Exploratory Studies Center (ACES) recommends developing a professional relationship with a clear understanding of the responsibilities of both student and advisor in the advising process. In the words of NACADA “I Advise…You Decide!”
UW Training Courses
To facilitate access, usage, and overall publication of the UW Advisor Training modules we have all the information you need to get started right here! To access the Advisor Training Course follow the below instructions:
Other helpful UW resources:
UW Advising Manual: Last updated October 2019
Other Helpful Links:
Employees and Supervisors should collaboratively identify the most relevant and applicable learning for an employee’s role with the University. The following learning opportunity resources can be used as an idea starter to assist in determining appropriate learning as it pertains to professional development and job growth. This is not intended to be an exhaustive list of resources. The guidelines have been updated with a JEP Learning Plan Process.
Academic courses offered by Miami University as well as other educational institutions may be eligible for Job Enrichment credit.
Access: Follow the application/registration process specific to the institution offering the course.
Testing: Obtain a passing grade if taken for credit.
Cost: All costs associated with academic courses are the responsibility of the employee (tuition fee waiver benefit may apply for Miami University courses).
Chefcertification.com is an online learning portal providing access to online training courses specific to nutrition, cooking, and the culinary fields. Chefcertification.com provides user-friendly online courses that help aspiring chefs reach their ACF Chef Certification goals. By taking courses using our self-paced online service, staff earns the required credit hours for initial certification or certification renewal, all from the comforts of home or the confines of work. There are no term schedules; students may register online at any time.
Access: Contact your JEP Administrator
Cost: Campus Services centrally covers the cost for courses listed on a Professional Development Plan for a Food and Beverage Team Member and approved by the area Director. Average cost for a preliminary course is $150. Average Cost range for a refresher course is $25 - $65.
American Management Association (AMA) courses are self-study books designed to enhance your professional development skills.
Access: Department approval required prior to ordering. Ordering and payment process
Cost: All costs associated with AMA books are paid for by the employee's department budget and retained by the department. The current retail price averages $159; Miami University receives a 50% discount off retail prices.
CE Direct provides online learning opportunities for allied health professionals and nutrition professionals. ContinuingEducation.com/cedirect is an online learning portal providing access to online training courses specific to nutrition, dietetics and the restaurant field.
Access: Contact your JEP Administrator
Testing: Obtain a grade of 75% or greater on the overall assessment.
Cost: Campus Services centrally covers the cost for courses listed on a Professional Development Plan for a Food and Beverage Team Member. Average cost for one person to have unlimited access is $12.25 per year.
Cleaning Management Institute (CMI) is a Custodial Technician self-study book that is split into two levels, Basic and Advanced. The Basic Level includes six modules, and the Advanced Level contains three modules. Each module covers a different cleaning subject and each has a corresponding proctored, certification exam.
Access:Contact your JEP Administrator
Cost: Campus Services and Physical Facilities centrally cover the cost for courses listed on a Professional Development Plan for staff within their respective department and approved by the area Director. Cost for a Basic or Advanced CMI test is $54.99. Cost for a Basic or Advanced retest is $24.99 per module. Cost for a study guide is $54.99 for Basic, and $99.99 for Advanced.
The American Hotel and Lodging Educational Institute (AHLEI) offers more than 30 hospitality management courses, available through traditional home study (correspondence courses called “Distance Learning” Opportunities) or online through our “CourseLine®” program. Take individual courses or work toward earning Areas of Specialization certificates, a Hospitality Fundamentals certificate, a Hospitality Operations certificate, a Hospitality Management Diploma or a Food and Beverage Management Diploma.
Access: Contact your JEP Administrator
Submission Requirements:Cost: Campus Services centrally covers the cost for certifications listed on a Professional Development Plan for a Campus Services Team Member and approved by the area Director.Average cost range for a certification is $125 - $180.
Continuing Education in Global Initiatives, in collaboration with ed2go, offers a wide range of interactive online courses. The online courses are affordable, convenient, and may qualify for Miami’s Job Enrichment Program. These classes are not for college credit and may require additional supplies, computer software, and texts. The Professional Development Online Instruction Center offers a wide range of courses from computer applications such as Microsoft Word and Excel, to website development, and language courses to name just a few. The Career Training Online Instruction Center provides a robust learning center where you can learn specific trades such as computer science, construction & trades, and computer applications. Most of these courses provide the required education needed in order to take certification exams in the specific field.
For the professional development courses, you must pass the final exam with a 65% or higher in order to receive a certificate of completion. Each career training course has its own final exam policy.
Cost: Professional development courses range from $105–$129. Career training courses range from $499 to $5,495. Since these are non-credit bearing, the Miami tuition fee waiver does not apply. However, some departments have covered the cost of the courses when they pertain directly to the staff’s job duties, some departments have not. Be sure to speak with your supervisor regarding payment prior to enrolling.
HR Staff Development offers a wide array of learning opportunities, programs and other resources that support employees in their efforts to develop professionally and enhance their skills. These workshops are designed for faculty and staff at all levels within the University who are interested in developing skills for professional growth. Learn more about Staff Development current offerings.
Access: Miami Learn
Testing: Courses may include prework, in-class participation, postwork and course evaluation.
Cost: All costs associated with HR Staff Development workshops are paid centrally through Staff Development.
Innovation Educators provides access to over 300 professional development training courses, as well as access to unlimited webinars for faculty, administrators and staff. This valuable resource is available at no cost to members of the Southwestern Ohio Council For Higher Education (SOCHE) and Miami University is a member!
Testing: All course content must be viewed.
Cost: Innovation Educators webinars are available at no cost to Miami University employees using the SOCHE17 coupon code.
Linkedin Learning has more than 6,600 courses, ranging from computer programming to project management including instruction on various computer software, programming languages, and business topics.
Cost: Linkedin Learning is offered through Lane Library at no cost to users.
The training programs offered by NCCER meet national industry standards. Individual modules may be completed at home and at the participant’s pace. Course completion timeframe may vary for each module. Points do not expire for participants in the Apprenticeship Program.
Access: Contact your JEP Administrator
Cost: Physical Facilities centrally covers the cost for courses listed on a Professional Development Plan for staff within their department and approved by the area Director. Average cost range for a course is $79 - $122.
Percipio is a digital learning platform that engages and inspires staff to learn. It's micro-learning videos provide quick, targeted learning focusing on specific tasks delivered in real-time. It will create new ways of thinking about improving performance and skills.
Cost: All costs associated with Percipio are paid centrally through Staff Development.
Develop your skills with accredited, trade-specific training from Penn Foster. This program provides hands-on training and practical exercises that will allow you to receive a career diploma. The coursework may be completed at home, and at a pace that’s right for you. The completion timeframe varies for each program. Points do not expire for participants in the Apprenticeship Program.
Access: Contact your JEP Administrator
Testing: Obtain a passing grade for the course.
Cost: Physical Facilities centrally covers the cost for courses listed on a Professional Development Plan for staff within their department and approved by the area Director. Average cost to complete coursework for a career diploma varies by trade.
TPC Training consists of self-study books designed to enhance industrial, maintenance, and business skills for service and maintenance professionals. Each course consists of multiple lessons, programmed exercises, and self-check quizzes for optimal learning. All courses include a final exam proctored by the appropriate Job Enrichment Administrator.
Access: Contact your JEP Administrator
Cost: Campus Services and Physical Facilities centrally cover the cost for courses listed on a Professional Development Plan for staff within their respective department and approved by the area Director. Average cost range for a course is $57 - $85.
Universal Class is an online learning program offered through local public libraries that provides a diverse offering of intellectually stimulating courses for people interested in the lifelong pursuit of knowledge for either personal or professional reasons.
Access: Universal Class (new users must register to create an account)
Cost: Universal Class is offered through Lane Library at no cost to users.
University Sponsored Non-Academic Learning Opportunities can change from year to year. As a result, the points you can earn from completing them may vary. Please contact your Job Enrichment Administrator for eligible points.
Access: Responsibility of employee and/or supervisor
Testing: Varies per learning opportunity
Cost: Costs associated for these events are the responsibility of the employee and/or department.
It is recommended that JE participants seek out learning resources that would be most relevant for their role and provide the best opportunity to develop skills and grow professionally. Collaborate with your supervisor to list the areas you want to focus on for your development and then identify relevant and applicable learning opportunities to achieve your goals. These learning opportunities might include webinars, conferences, specialized training, certifications, and product/vendor training.
Feel free to explore these professional organization sites to discover other learning opportunities!
Access: Responsibility of employee and/or supervisor
Testing: Varies per learning opportunity resource
Cost: Costs associated for these learning opportunities are the responsibility of the employee and/or department.
LESSON 5: COMPENSATION AND BENEFITS
Understand all the things that must be considered when designing a compensation and benefits package.
LESSON 6: EMPLOYEE HEALTH AND SAFETY
Learn the ins and outs of complying with OSHA, protecting against workplace hazards, and investigating, recording, and preventing accidents and employee illnesses.
LESSON 7: THE LEGAL ENVIRONMENT
Gain knowledge of employment law as well as an understanding of equal employment opportunity, avoiding discrimination, and what happens when an employee files an EEOC claim.
LESSON 8: MAKING HR DECISIONS
Learn how to make decisions based on various company growth strategies and how to use HRIS Software as well as job analysis as a tool for decision-making.
LESSON 9: AFFIRMATIVE ACTION
Learn the full spectrum of affirmative action, how to create an affirmative action plan, and information on the AAP you will need to know.
LESSON 10: DIVERSITY
Understand what diversity is and why it is a good thing in an organization as you learn to manage it and handle conflict.
LESSON 11: EMPLOYEE RIGHTS AND DISCIPLINE
Learn the laws that protect employee rights and privacy and how to properly monitor and document behavior and discipline employees.
LESSON 12: TERMINATION
Understand the alternatives to firing as well as how to prepare for termination including proper separation agreements as well as what to do in the event of wrongful discharge.
LESSON 13: INVESTIGATIONS
Learn why it is so important to investigate problems as well as the steps of an effective investigation including preparing, conducting, and wrapping it up.
LESSON 14: MANAGING LABOR RELATIONS
Get a quick overview of the history of unions as you learn how they work and why employees join them.
LESSON 15: CREATING A HIGH-PERFORMANCE WORKPLACE
Learn how to ask employees for input and act on it, delegate authority, keep communication open, and continuously ask for feedback as you strive to develop a high-performance workplace.
LESSON 16: GLOBAL HUMAN RESOURCES
Understand the basics of staffing strategy, cultural differences, HR in other countries, choosing global employees, and issues faced by expatriates.
LESSON 17: RETENTION
Learn the top reasons employees leave a company and how you can encourage them to stay as well as the importance of succession planning.
LESSON 18: MOTIVATION, REWARDS, AND RECOGNITION
Find out fun ways to motivate workers and gain nine strategies for creating a great rewards program.
LESSON 19: PREPARING FOR THE PHR EXAM
Gain information on externships and internships as you review the basics of the PHR exam and begin to study.
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Lupus and School Toolkit — This toolkit provides tips for parents on communicating with schools about lupus, a template to customize a letter to discuss adjustments, assistance, and any other issues. This information is available as a PDF in English, Spanish and Chinese (simplified).
School Survival Guide for Kids — This guide is for kids and provides ideas on things they can do to make sure school is as productive and fun as possible.
School Survival Guide for Teens with Lupus — Lupus can be a lot to deal with on top of the demands of middle and high school. This guide provides tips to help teens take charge of their health and manage their symptoms at school. This information is available as a PDF in English, Spanish and Chinese (simplified).
Toolkit for Caregivers — This toolkit is designed to provide caregivers with guidance, support and advice. It covers syllabus such as self-care and setting limits, managing finances and legal matters for your loved one. It includes a daily care plan template, problem-solving tips, helpful forms, templates for tracking vital information and more.
Support Beyond the Office Visit
Our national network of health educators can provide your patients with non-medical counseling, disease education, information and helpful resources.
We also have a number of online resources that can be accessed at any time:
Resources for Health Care Professionals
Professional Education: We have medical education activities available for both lupus specialists, primary care providers and nurses.
Researcher Funding Opportunities: We have research and grant opportunities available.
Lupus Science & Medicine Journal: A peer-reviewed, open access, online journal that provides a central point for publication of basic, clinical, translational, and epidemiological studies of all aspects of lupus and related diseases.
For new, first-time students interested in pre-med or pre- PT/OT professional tracks.
These one-hour pre-professional webinars will provide you essential information regarding coursework and other activities that you should complete in order to be considered a competitive student in your pre-professional track. Presentation discusses medical school requirements and admissions information relevant to programs nationwide (not just UNR Med). You must complete a webinar to be able to schedule appointments with the pre-professional staff.
Note: Students who have attended an in-person information session, or are enrolled in/have completed ACE 101, do not need to complete a webinar.
An overview of our free and evidence-based information, including useful tools and resources, to support GPs to deliver best practice in prevention and early diagnosis.
If you’d like to access more resources, visit our Publications website
Find resources, plans and documents related to the School for Professional Studies.
Plan for Enhancing Diversity 2017-2020
The School for Professional Studies (SPS) supports Saint Louis University’s strong commitment to creating a vibrant and welcoming culture that expects and respects diversity. We support and enhance diversity as defined in the University’s diversity plan. The School’s mission of offering globally accessible, academic, professional and continuing education programs makes a Saint Louis University education accessible to a diverse audience of learners, those located in the region as well as around the world. In fact, SPS is among the most diverse schools/colleges at Saint Louis University.
2019-2020 SPS Goals
The School for Professional Studies is your lifetime partner for education providing quality, relevant, values-based courses, certificates and programs to prepare you for success.
SPS Faculty Workload Policy
The basic standard teaching load at the School for Professional Studies begins at a base of 12 workload units per semester and, per the University policy, includes "basic service obligations, such as participating in faculty meetings, academic ceremonies and convocations."
SPS Research Plan
At the School for Professional Studies, research plays an important role in the successful implementation of the school's strategic direction. Research is primarily leveraged for two interrelated purposes: to enhance school and program performance and to engage in scholarship and scholarly pursuits.
SPS Faculty Qualifications
This policy describes the qualifications necessary to serve as an instructor for courses offered by the School for Professional Studies. This policy applies to all individuals seeking to teach a courses offered by the School for Professional Studies who are not Saint Louis University faculty members.
The School of Energy Resources prepares students for today and beyond. Our future energy leaders will learn in diverse fields to meet the needs of the industry while gaining an understanding of business, natural resources, law and policy, project management, geospatial information science and technology, and economics.
The educational experience at the School of Energy Resources combines hands-on learning, internships and professional engagement. Explore the Energy Resource Management and Development Bachelor of Science to choose your specialized concentrations based on your interest and career goals.
A bachelor of science in energy resource management and development allows you to match your degree to your individual interests. We offer 2 concentrations from which to choose:
The School of Energy Resources is also excited to be able to offer students a minor in Energy Resource Management, where you can gain knowledge in diverse energy syllabus and interdisciplinary training to expand your career opportunities.
Here are a few examples of courses you will take as an energy resource management and development major:
View the full Bachelor of Science in Energy Resource Management and Development degree program curriculum (Energy & Environmental Systems Concentration).
View the full Bachelor of Science in Energy Resource Management and Development degree program curriculum (Professional Land Management Concentration).
Numerous job opportunities are available to energy graduates, depending on the concentration you select.
Energy Resource Management and Development Careers
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