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Nonprofit-Cloud-Consultant Salesforce Certified Nonprofit Cloud Consultant pdf | http://babelouedstory.com/
Nonprofit-Cloud-Consultant pdf - Salesforce Certified Nonprofit Cloud Consultant Updated: 2024
Exactly same Nonprofit-Cloud-Consultant dumps questions as in real test, WTF!
Exam Details for Nonprofit-Cloud-Consultant Salesforce Certified Nonprofit Cloud Consultant:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 105 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 68% or higher.
- exam Format: The exam is usually conducted in a proctored environment, either in-person or online.
The Salesforce Certified Nonprofit Cloud Consultant course covers the following key areas:
1. Nonprofit Sector Overview:
- Understanding the nonprofit sector and its unique challenges
- Nonprofit industry trends and best practices
- Nonprofit technology solutions and their impact
2. Nonprofit Cloud Basics:
- Introduction to Salesforce Nonprofit Cloud
- Nonprofit Cloud features and capabilities
- Nonprofit data model and architecture
- Nonprofit Cloud integration with other Salesforce products
3. Nonprofit Cloud Implementation:
- Needs assessment and solution design for nonprofits
- Nonprofit data management and migration strategies
- Configuration and customization of Nonprofit Cloud
- Fundraising and donor management in Nonprofit Cloud
4. Program Management and Impact Measurement:
- Program management and constituent engagement
- Volunteer management and engagement
- Outcome measurement and impact reporting
- Grant management and reporting
5. Nonprofit Cloud Administration and Support:
- Nonprofit Cloud administration best practices
- User and permission management in Nonprofit Cloud
- Nonprofit Cloud security and data privacy
- Nonprofit Cloud reporting and analytics
The objectives of the Nonprofit-Cloud-Consultant exam are to assess the candidate's understanding of the following:
1. Nonprofit sector overview and challenges.
2. Nonprofit Cloud features and capabilities.
3. Nonprofit Cloud implementation and customization.
4. Program management and impact measurement in Nonprofit Cloud.
5. Nonprofit Cloud administration and support.
The exam syllabus for Nonprofit-Cloud-Consultant includes the following topics:
1. Nonprofit Sector Overview
2. Nonprofit Cloud Basics
3. Nonprofit Cloud Implementation
4. Program Management and Impact Measurement
5. Nonprofit Cloud Administration and Support
Salesforce Certified Nonprofit Cloud Consultant SalesForce Salesforce pdf
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Salesforce Certified Nonprofit Cloud Consultant (WI21)
https://killexams.com/pass4sure/exam-detail/Nonprofit-Cloud-Consultant Question: 128
The system administrator accidentally deletes the NPSP 00 – Error Processing job.
What should the consultant recommend?
A. Go to NPSP Settings | Bulk Data Processes | Batch Process Settings to automatically recreate it.
B. Go to the NPSP Data Imports | Bulk Data Processes | Batch Process Settings to automatically recreate it.
C. Go to the Recycle Bin and undelete the job.
D. Go to help and create a case amd ask Salesforce Support to reschedule this job. Answer: A Question: 129
A family foundation wants to use Salesforce to track its funding of dozens of projects using a Campaign for each
project. The foundation has a goal of funds to disperse, and it is important that the foundation can track year over year
goals for each project.
What should a consultant recommend for the foundation to track progress?
A. Create a custom object for year and a custom object for project to track.
B. Create a Campaign hierarchy for project and year.
C. Create reports with bucketing and filters.
D. Create a process that populates custom fields for each year and project on Opportunities. Answer: B Question: 130
A major donor officer needs to capture wealth scoring to support individual cultivations.
How is this best represented in the NPSP?
A. Using an AppExchange application, collect and rank other nonprofits’ wealth information to understand how best to
cultivate individual donations.
B. Report on the total amount of donations received by the nonprofit in the past year, and rank it against peer
institutions to best cultivate individual donations.
C. Report on the total amount of an individual’s donations summarized on their Contact record and rank it against
donations to the nonprofit by other individual donors to best cultivate individual donations.
D. Using an AppExchange application, collect and rank donor prospects’ wealth information to understand how to best
cultivate individual donations. Answer: D Question: 131
A nonprofit organization has a new system administrator who has just taken over managing its existing Salesforce
organization and wants to know which data maintenance practices should be used.
Which two data hygiene practices should a consultant recommend? Choose 2 answers
A. Organize reports into appropriate folders.
B. Create a new custom object to store legacy data.
C. Run Health Check.
D. Delete all past activities. Answer: A,C Question: 132
A nonprofit organization wants the 15th of the month listed as the Close Date for all recurring donations and has
selected the 15th in the Day of the Month picklist. In reviewing Recurring Donation Opportunities it is found that some
of the Opportunities have close dates at the end of the month.
Which action should the consultant take to troubleshoot this issue?
A. Check the Recurring Donation batch size.
B. Check the Error Log.
C. Check if the "Always use last day of the month" field is selected.
D. Check if the Custom Installment record was modified Answer: B Question: 133
A nonprofit organization is using NPSP to manage its contacts and their families.
What should the consultant recommend about adding other common connections such as siblings and deceased and
A. Add them as Relationship entries manually
B. Add them as Relationship record types
C. Add them as Affiliation entries manually
D. Add them as Affiliation record types Answer: A Question: 134
A consultant is setting up a governance framework as part of a nonprofit organization implementation.
Which three elements should be included in a Salesforce-recommended governance structure? Choose 3 answers
A. Agile Methodology
B. Release Management
C. Rules of Engagement
D. Center of Excellence
E. Design Standards Answer: A,B,D Question: 135
A nonprofit organization receives a lot of grants, many of which are renewals of previous grants from the same funder.
The organization wants to be able to easily access the previous grant information.
What should the consultant advise to capture this in Salesforce?
A. Create a Campaign for the funder and add all Opportunities including the original grant and any renewal grants to
B. Create a child Opportunity for the renewal grant from the original grant using the Renewal Grant Opportunity
C. Fill in the "Previous Grant/Gift Opportunity" lookup field on the Opportunity for the new grant and check the "Is
Grant Renewal" field.
D. Ensure that when naming the Opportunity for the renewal grant, "Renewal" is included in the name as well as the
name of the funder. Answer: C Question: 136
A nonprofit organization has a large volume of contacts, organizations, and address records. The organization wants to
migrate all of its data into its NPSP org.
What are two considerations? Choose 2 answers
A. Address verification only works with the one-to-one and individual ("Bucket") Account models.
B. Tracking addresses with the Address object may introduce more complexity.
C. Migrating all historical address information impacts system data storage.
D. There is a limit of three addresses per contact or organization that can be migrated into NPS Answer: B,C Question: 137
A volunteer manager at a nonprofit organization needs to be able to search for volunteers with landscaping skills who
are available at a given time. The organization is using Volunteers for Salesforce.
What should the consultant advise?
A. Create a list view on Contacts using a filter for those who have skills that include landscaping. Add the field for
Volunteer Availability on the list view and sort by it to find those with landscaping skills who are available at the given
B. Click on the Find Volunteers tab and fill in the Volunteer Status, Volunteer Availability, and Volunteer Skills tabs
with the values you’re looking for and hit search
C. Use the Volunteers Wizard to look for volunteers with landscaping skills and Volunteer Availability and choose
those available at the given time
D. Create a report with the report type Contacts with Volunteer Hours and Volunteer Jobs. Filter the report by the
Volunteer Job for landscaping and Volunteer Availability at the time the Volunteer Manager needs them Answer: B Question: 138
A fundraising associate needs to print mailing labels for the latest direct mail campaign to families who deliver to the
nonprofit organization. The organization uses the Household Account model with Address Management.
Which object and address field should the associate use when building the report?
A. Account; Billing Address
B. Contact; Other Address
C. Account; Shipping Address
D. Contact; Mailing Address Answer: D Question: 139
An international nonprofit organization added a translated relationship picklist value, however the reciprocal
relationship record is not displaying correctly.
What is the cause of this error?
A. The system administrator did not enable the Translation Workbench.
B. The language is not supported in NPS
D. The current user does not have the correct locale.
E. The system administrator did not add the reciprocal relationship value in the NPSP Settings tab. Answer: D Question: 140
How often are updates to the NPSP pushed to production orgs?
A. Three times per year
B. Four times per year
C. Once every two weeks
D. Once every month Answer: C Question: 141
A nonprofit organization wants to manage its social media presence by being able to listen to what constituents are
saying about the organization on social media, measure its impact, and manage it from a mobile app.
What should the consultant recommend?
A. Social Studio
B. Live Message
D. Google Analytics Answer: A Question: 142
A nonprofit organization has a large number of duplicate contacts the consultant needs to clean up.
What should the consultant recommend to handle duplicate clean up in bulk?
A. Salesforce Duplicate Management
B. NPSP Contact Merge
C. Third party app from the AppExhange
D. Salesforce Data Loader Answer: B Question: 143
A consultant is installing NPSP in an existing Salesforce org for a nonprofit organization that plans to use the
memberships feature in NPSP.
Which action should a consultant take?
A. Create a Membership Opportunity record type.
B. Add a value in the Type field on Opportunity for Membership.
C. Create a Membership Affiliation record type.
D. Add a checkbox field on the Opportunity called "Membership". Answer: A Question: 144
A donor donates $500 to a nonprofit that is matched by his employer.
How are the hard credits and soft credits listed in NPSP?
A. The donor has a hard credit of $500 and a soft credit of $500, and the employer has a hard credit of $500
B. The donor has a soft credit of $500 and the employer has a hard credit of $500
C. The donor has a hard credit of $500, the employer has a hard credit of $500, and there are no soft credits
D. The donor has a hard credit of $500 and the employer has a soft credit of $500 Answer: B Question: 145
The executive director at a nonprofit needs to understand the overall summary of individuals engaged with the
organization across multiple channels, including donations, volunteer shifts, and event attendance.
What can the consultant deliver to help them achieve this summary by channel?
A. Create a Role Hierarchy to summarize the number of Opportunity records associated with each user, and the
Campaign Memberships associated with the Primary Contact on the Opportunity by channel.
B. Create an Account Hierarchy to see the number of people related to each household, and their associated Contact
records with Campaign Memberships and Opportunities by channel.
C. Create a User Hierarchy to report by user with the Opportunity, Contact, and Campaign records owned representing
donation, volunteer, and event channels and their Campaign Memberships.
D. Create a Campaign Hierarchy to see the number of people associated with each donation, shift, and event, by
channel with Campaign Memberships. Answer: D Question: 146
A nonprofit organization is currently using Person Accounts in Salesforce. The organization now wants to use the
NPSP Household Account model instead and does not want system administrators to interact with anything related to
the Person Account model.
What should the consultant advise?
A. Export all Person Account data, then create a help ticket asking Salesforce to uninstall Person Accounts, then install
NPSP and reimport the data
B. Install NPSP in its Salesforce org and set the account model to Household Accounts and the record type to Person
C. Apply for a new Salesforce NPSP org and request a license transfer, then migrate existing data from the current
system to the new Salesforce instance
D. Extract the Person Account data, uninstall Person Accounts, install NPSP and reimport the data. Answer: C
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https://killexams.com/exam_list/SalesForceSalesforce vs. monday: Definitive Comparison
In todayâ€™s business world, using a top CRM software is no longer optional; itâ€™s critical for success. A good customer relationship management (CRM) software will help you expedite your business growth by streamlining your workflows, boosting sales and improving customer engagement.
However, given the plethora of options available, choosing the right tool can be hard. In this article, we will dive into a detailed comparison of two popular CRM platforms, which weâ€™ve covered extensively in our Salesforce CRM review and monday Sales CRM review. This guide offers helpful insights so you can make an informed choice that best suits your business needs.
Letâ€™s now dive into a detailed comparison of the two platforms.
Both Salesforce and monday Sales CRMÂ have a vast range of features. However, Salesforce is richer in more advanced CRM features compared to monday.
Salesforce is a comprehensive CRM platform that offers a vast range of features, including sales automation, customer service, marketing automation and analytics. It offers lead management, opportunity management, customer service and contact management features. It also comes with a high degree of customization and integration features. This makes it suitable for businesses with complex sales and marketing operations.
monday is mainly focused on project management. As such, itâ€™s not as heavy as Salesforce in terms of CRM features. However, monday also includes extensive project and team management, human resources, and software development features. This makes it fit for businesses that need an all-inclusive tool for improving sales and customer experience as well as team management.
Salesforce offers a wider range of features and functionalities to manage customer relationships and support sales and marketing efforts. This makes it the winner in terms of CRM features. However, if you are interested in more than just CRM features, monday is a better option.
Both Salesforce and monday offer a range of pricing options to suit businesses of different sizes.Â They also come with a free trial, which allows users to try the toolsâ€™ features before committing to them.Â
The pricing model for Salesforce is a bit complex and can be confusing. The pricing plans are based on the size of the business. Generally, the pricing plans for Salesforce are much more expensive than those of monday. The following are the four pricing plans that Salesforce offers:
Essentials: This goes for $25 per user per month paid annually.
Professional: It costs $80 per user per month paid annually.
Enterprise: This costs $165 per user per month paid annually.
Unlimited: It costs $330 per user per month
mondayâ€™s pricing plans are considered more affordable than those of Salesforce. These pricing plans are based on the number of features and users. In addition to the free plan, which accommodates up to two users, monday offers the following pricing options:
Basic: This costs $10 per user per month billed annually.
Standard: It goes for $14 per user per month billed annually.
Pro: It costs $27 per user per month billed annually.
Enterprise: This plan requires a custom quote.
monday beats Salesforce hands down, as it offers more affordable and simple pricing plans, with the cheapest plan costing $10 per user per month. Although Salesforce has more comprehensive and robust features, monday also offers similar features at more friendly rates.
Customization and scalability
Both sales platforms come with excellent customization capabilities.
Salesforce offers a high level of customizability. It comes with a broad range of customization options allowing businesses to tailor the platform to suit their unique needs. With Salesforce customization options, you can change the platformâ€™s interface, including the colors, logo and graphics, to reflect your companyâ€™s identity. You can also alter the dashboards to display important business information as well as create personalized applications using AppExchange. This platform also offers flexible plans to accommodate businesses of different sizes, making it appropriate for both small and large enterprises. This means that it will be able to adapt and cater to your business needs for performance and reliability as it grows.
While monday also provides pretty good customization capabilities, its options are not as extensive and advanced as those of Salesforce. The app comes with a wide range of fully customizable templates designed to suit specific activities. With Salesforce, you can modify the dashboards to suit your specific needs. Generally, mondayâ€™s customization options are easy and straightforward, which makes it a good fit for beginners and small companies.
Salesforce outshines monday, as it offers more advanced customization options. The downside to this, however, is that you may need a highly tech-savvy team to create custom applications and make optimal use of all the features the platform has to offer.
Both platforms have impressive integration capabilities, which allow you to connect different tools to enhance your teamâ€™s productivity and boost performance.
Thanks to its AppExchange, Salesforce integrates with over 3,000 other business apps. Salesforce integrates seamlessly with apps such as Slack, Stipe, Shopify and Google Drive, among many others.
While mondayâ€™s integration capabilities are not as extensive as Salesforceâ€™s, the platform also has smooth integration with other apps, including project management, marketing and team collaboration tools. It integrates seamlessly with more than 30 apps, including Shopify, Gmail, Outlook, DocuSign, Microsoft Teams and Slack. It also has an Apps Marketplace that allows smooth integration with a range of other apps, for a total of 200 integrations.
Salesforce wins over monday in terms of integration capabilities, thanks to its AppExchange, which gives access to a wide range of apps.
Ease of use
Due to its vast collection of advanced features, Salesforce has a complicated user interface with various buttons to click, which can be overwhelming, especially to new users. It will thus require some time for users to fully master and use its features optimally. As such, Salesforce is most suited for large enterprises with complex CRM processes.
Compared to Salesforce, monday has a more friendly and straightforward user interface, which makes it favorable for new users. Its vibrant and colorful dashboard allows you to quickly locate all the functions you require. In addition, the platform offers extensive resources to help you get started easily.Â
In terms of ease of use, monday takes the crown. The platform boasts a simple interface and hence has a shallow learning curve. Further, given the platformâ€™s rich resources, youâ€™ll get running in no time.
In addition to the various learning resources, Salesforce offers a range of options to businesses to efficiently deal with customer service inquiries, including a 24/7 phone support and an online forum. However, the level of support depends on your plan, with more support avenues available in the higher tiers.
monday offers customer support through various channels, including videos, webinars, articles, a knowledge base and a community forum. It also offers 24/7 support phone support plus a ticketing system and a dedicated customer success manager for enterprise plan users.
monday is the winner in terms of customer support, as its 24/7 support is available across all its packages, including the free version.
Thu, 04 Jan 2024 10:00:00 -0600entext/htmlhttps://www.businessnewsdaily.com/salesforce-vs-mondayWhat is Salesforce and What Does It Do?No result found, try new keyword!Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. Salesforce is a cloud-based ...Wed, 03 Jan 2024 10:00:00 -0600text/htmlhttps://www.thestreet.com/technology/what-is-salesforce-14796378This Is What Whales Are Betting On Salesforce
Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.
What's The Price Target?
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the recent three months.
Insights into Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.
Salesforce Option Volume And Open Interest Over Last 30 Days
Largest Options Trades Observed:
Total Trade Price
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Current Position of Salesforce
Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
RSI readings suggest the stock is currently may be approaching overbought.
Anticipated earnings release is in 56 days.
What Analysts Are Saying About Salesforce
In the last month, 4 experts released ratings on this stock with an average target price of $307.5.
An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.
Wed, 03 Jan 2024 03:15:00 -0600entext/htmlhttps://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforceSalesforce escaped from the jaws of activists to find stability in 2023
This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.
The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.
As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to â€śfixâ€ť a company, and this would be no different.
First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists â€” especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.
Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.
Sun, 24 Dec 2023 01:59:00 -0600en-UStext/htmlhttps://techcrunch.com/2023/12/24/salesforce-lookback-2023/Salesforce Pricing 2024: Everything You Need To Know
While Salesforce has many different products with pricing structures that often require a quote from the company, weâ€™ve compiled the basic pricing for their sales CRM only.
It should be noted that the pricing is the same no matter how large your business is, but Salesforce markets a small business plan for each of its three main products of Sales, Service and Pardot. The prices are listed by Salesforce as being the same as they are listed for larger businesses. Their small business offering is more of a summary of what they recommend for businesses with smaller teams and less-needed accounts.
As you can see in the table above, as you scale up your pricing plan youâ€™ll be able to get access to more rich features meant for larger or scaling businesses. The Starter Suite plan should be great for most small businesses with fewer than five sales team members, unless you are looking for something with accurate sales forecasting.
Features of Salesforce CRM
As you grow your business, youâ€™ll be able to take advantage of the more advanced features like workflow automation. All businesses will have sales team members with a lot to juggle who can benefit from this. But more importantly, the larger your team is, the more automation youâ€™ll need to make sure all processes are the same and tie back into your analytics correctly.
Your team will get access to the Salesforce mobile app no matter what plan you choose, which allows you to input data on any lead right from your phone. Youâ€™ll also be able to check any information you need as youâ€™re on the go attempting to sell in person. Itâ€™s a great time-saver to help your sales team take their customer relationships to the next level.
If youâ€™re looking for advanced developer tools, such as a sandbox or the ability to add custom applications, then youâ€™ll want to check with your dev team for their specific needs. Some of these tools are unlocked with the Professional plan but most do not become available until you pay for Enterprise.
Finally, no matter what plan you choose, you can use Salesforce with any major email provider as youâ€™ll be able to integrate your Gmail or Outlook service directly into the platform. This is a huge time-saver as youâ€™re communicating either via cold reach out or a back-and-forth with your leads.
Salesforce offers a full suite of add-ons available mainly on theSalesForce AppExchange. These optional Salesforce programs include tools to support different needs and industries. Depending on the complexity of those needs, youâ€™ll pay anywhere from nothing to hundreds of dollars for one (or multiple) apps. You can also find add-ons under the â€śproductsâ€ť tab on the Salesforce website.
Salesforceâ€™s apps come from both first- and third-party providers. They also vary in pricing, often including new tiers that differ from what Salesforce offers. Simple apps, like360 SMS, start at $7 per month but might cost more depending on how many texts you send. Other apps, like theSalesforce Adoption Dashboard, are entirely free. You also have freemium apps, likeJotForm, which are free for the first five forms.Â
Each app is different, requiring another knowledge base to learn this optional system. Much like shopping for CRM systems, you must go through testing and adoption phases. Thankfully, Salesforce is a cloud-based SaaS system, meaning you can easily customize it according to your needs. Below, youâ€™ll learn more about some of the most popular add-ons you might consider.Â
Salesforce Pardotis a popular marketing automation platform that comes in four tiers. Hereâ€™s a breakdown of what those tiers provide:
Growth: $1,250/mo; focuses on marketing automationÂ
Plus: $2,750/mo; provides deeper analytics and personalization features
Advanced: $4,400/mo; AI support and developer sandbox features
Premium: $15,000/mo; offers predictive analytics and personalized product support
Pardot supports up to 10,000 contacts, with its higher tier supporting 75,000.
Service Cloud focuses on the customer support side of Salesforce. It also has identical pricing compared to Sales Cloud (Salesforceâ€™s primary offering). Hereâ€™s a breakdown of pricing:
Starter: $25/user/mo; provides a simple customer case management dashboard
Professional: $80/user/mo; provides case swarming and computer telephony integration (CTI)
Enterprise: $165/user/mo; provides AI features and a self-service system for your customer support staff
Unlimited: $330/user/mo; 24/7 support alongside AI-powered chatbots
Unlimited+: $500/user/mo; advanced AI support and the ability to better integrate data across Tableau Analytics and Data Cloud
Sales Cloud does not come with Service Cloud. However, you can discuss discounts for integrating both when talking with an account executive.Â
CPQ and Billing
Both CPQ and Billing are features you can find under Salesforceâ€™s Revenue Cloud service.Â
CPQ(Configuration, Pricing and Quoting) is a flexible pricing system that changes price depending on usage level or optional features. When selling software with add-ons, it can help you simplify billing customers. It comes in two forms:
CPQ Plus: $150/user/mo; provides more process control and automated features
Billing is another feature of Revenue Cloud which comes in two forms, although thepricingrequires you to call in:
Growth: Has a built-in invoicing system for scheduling and merging multiple invoices
Plus: Advanced billing systems based on usage ratings; supports automatic payments
If purchasing the complete sales CRM, some of these features are integrated with advanced plans, meaning you donâ€™t need to pay extra.Â
Einstein Analytics is the AI-driven analytics software from Salesforce that comes with the Unlimited plan. Enterprise customers might choose to pay separately, selecting one of the four plans below:
Einstein Predictions:$75/user/mo; provides simple, automated insights
CRM Analytics Growth:$140/user/mo; more advanced analytics platform without AI features
CRM Analytics Plus:$165/user/mo; combines features from Predictions and Analytics Growth
Revenue Intelligence:$220/user/mo; provides revenue insights as well other features
MuleSoft is an integration-based platform that connects multiple apps, helps integrate numerous APIs and provides automated systems between those softwares. Another way to look at it: itâ€™s a complex version of Zapier with way more power for programmers.Â
MuleSoftâ€™s pricing varies heavily but can cost up to $250,000 per year. Youâ€™ll need to call and discuss your unique needs for a quote.Â
Wed, 20 Dec 2023 10:00:00 -0600en-UStext/htmlhttps://www.marketwatch.com/guides/business/salesforce-pricing/Here's Why Salesforce Is Poised For Another $0.20 EPS Beat
Salesforce, Inc. (NYSE:CRM) stock has maintained gains from its latest post-earnings surge following delivery of an impressive cost-cutting campaign without compromising significantly on its business growth prospects. The consistent fundamental improvements observed in recent quarters imply that Salesforce is establishing a value proposition to its AI strategy. While we had previously feared that AI democratization would dilute Salesforceâ€™s market share in customer relationship management (â€śCRMâ€ť) software, the company has instead continued to reinforce its grip in the industry by ramping deployment of newly introduced value-add features. These include theEinstein Trust Layerand an integratedData Cloudto better facilitate customersâ€™ existing CRM needs in the AI era. The effectiveness of Salesforceâ€™s emerging AI strategy is corroborated by stabilizing growth in the low double-digit percentage range during recent quarters following a period of steep deceleration last year due to the cyclical downturn in enterprise IT spending.
The companyâ€™s increasing utilization of self-service sales channels where application, as observed through its recent partnership with Amazon Web Services Marketplace (AMZN), also marks a key approach for reducing marketing and sales costs â€“ the largest portion of its operating expenses. This permits the reallocation of resources to funding growth investments, particularly Salesforceâ€™s AI CRM strategy, which management views as the priority to stay economically and technologically competitive.
Looking ahead, we would expect further cost improvements at Salesforce heading into fiscal 2025, as new developments introduced in the current year â€“ including Einstein GPT, Einstein Trust Layer, and other features/bundles associated with the ramp of Data Cloud offerings â€“ continues to scale. And this will likely become the key compensating factor to Salesforceâ€™s new normal of maturing growth in its core Sales and Service Cloud offerings.
Value Proposition in AI CRM
The deceleration in Salesforceâ€™s core Sales and Service Cloud sales have stabilized in recent quarters, which corroborates increasing uptake in recently introduced AI CRM features, including Einstein. The incremental advancements made to the Data Cloud in recent quarters is likely bolstering adjacent demand as well by addressing customersâ€™ increasing need for an integrated data strategy supportive of their respective AI strategies.
As discussed in our previous coverage, Salesforceâ€™s newly introduced slate of Einstein GPT solutions integrated across its key analytics, productivity, and PaaS offerings have been key to its AI CRM strategy. While Einstein GPT-enabled applications offered by Salesforce primarily relies on third-party technology (i.e., OpenAIâ€™s GPT model), the company has sought to boast its unique value proposition through the Einstein GPT Trust Layer. The Trust Layer effectively addresses enterprise data security needs in the process of adopting emerging generative AI technologies, while also catering to industryâ€™s ongoing cost and performance optimization demands.
Specifically, the companyâ€™s proprietary Einstein Trust Layer allows customers to build their respective generative AI-enabled CRM solutions on Salesforceâ€™s platforms without the need to move or store their data within the model, thus enabling a â€śsecure and trustedâ€ť experience critical to the enterprise environment. With the Einstein Trust Layer having only recently entered general availability (â€śGAâ€ť) in October, we expect ensuing demand to have an improved impact in sustaining the companyâ€™s overall sales growth heading into fiscal 2025.
And to better Boost user experience and cost effectiveness in customersâ€™ transition to AI CRM software, Salesforce has introduced a slate of advancements to its Data Cloud and Einstein offerings, including the latest â€śEinstein 1 Platform.â€ť The Einstein 1 Platform essentially takes Data Cloud integration to AI-enabled CRM solutions offered through Sales and Service Cloud to the next mile by allowing integration of customersâ€™ data into models for building generative AI applications via a simplified low-code process. This feature is realized through the unification of disparate data sources within the Data Cloud for customers, enabling a â€ścommon languageâ€ť that allows different applications built on Salesforce Platforms to communicate and interact with one another, and create value for customers.
The introduction of Einstein 1 Platform and its integration with Data Cloud effectively enhances workplace productivity, while also improving costs and reducing time to deployment for customers. The value proposition directly addresses the ongoing call for cloud spend optimization in the industry, while also catering to customersâ€™ increasingly urgent need for the scalable adoption of AI solutions to maintain economic and technical competence, thus reinforcing demand for Salesforceâ€™s CRM solutions.
In addition to the Einstein 1 Platform, the recently introduced Einstein Copilot AI assistant and Einstein Copilot Studio AI app builder offerings currently in pilot phase are also experiencing strong uptake amongst customers, which is corroborative of growing momentum in Salesforceâ€™s AI CRM strategy. In the latest earnings call, management has reported a 17% adoption rate for Einstein Copilot amongst the Fortune 100 during the current pilot go-to-market phase, which underscores significant headroom for incremental adoption. Both features are also reliant on integration with Data Cloud, underscoring the critical role of the platformâ€™s advancements in supporting CRM experiences in the AI-first environment.
More importantly, the Data Cloud is now offered at no additional charge for all Enterprise Edition+ customers, which helps to Boost the exposure of Salesforceâ€™s growing slate of AI CRM offerings to customers, and reinforces its prospects in capturing related opportunities. This is consistent with progress made in Salesforceâ€™s improved product bundling strategy in recent quarters following the announcement of price increases during the summer, which management expects to impact new and upcoming contract renewals that will have a gradual impact on growth over the next three years.
In addition to Data Cloudâ€™s availability through Enterprise Edition+ (â€śEE+â€ť), Salesforce has also included its Einstein GPT-enabled CRM apps through its priciest Unlimited Enterprise+ (â€śUE+â€ť) premium tier. With the rolling GA of recently introduced Einstein GPT apps, management has specified improved adoption rates on the UE+ tier during the fiscal third quarter. This effectively reinforces prospects of growth in multi-cloud deals and longer-term pricing gains at Salesforce, as up-tiered UE+ customers have already been observed to increase their spend on the platform by more than 70%. Taken together, Salesforceâ€™s AI CRM strategy continues to deliver consistent positive progress supportive of sustaining normalized growth in the double-digit percentage range over the longer term, even as cost-cutting efforts continue.
Cutting Where it Matters Most
Meanwhile, Salesforce has also continued to deliver on its commitment to reducing costs and enabling a sustained pace of profitable growth. Managementâ€™s raised guidance for full year operating margins â€“ even after an 800 bps y/y improvement â€“ and cash flows, while maintaining a stabilizing pace of growth in recent quarters, effectively assuages investorsâ€™ concerns that ongoing cost-cutting efforts will â€ścome at the expense of revenue growth.â€ť The nimble balance between cost reductions and sustained growth is further observed through Salesforceâ€™s revamped go-to-market strategy. In addition to significant headcount reductions across the board this year, Salesforce is further drilling into reducing marketing and sales expenses â€“ its largest operating cost center â€“ through the reliance on channel sales partners.
This includes the companyâ€™s recently announced availability of its CRM applications, as well as data analytics and productivity solutions like Tableau and MuleSoft on AWS Marketplace. Salesforceâ€™s newly announced go-to-market strategy through AWS Marketplace will be key to further reducing its marketing and sales costs, as it encourages a greater volume of self-serve deployments of its offerings across customers. It will also help to address customersâ€™ cost and time to deployment optimization needs by allowing seamless integration of AWS data into Salesforce products purchased through Marketplace.
Meanwhile, the partnership is expected to reinforce Salesforceâ€™s exposure to AI CRM opportunities by leveraging AWSâ€™ massive reach into the enterprise segment. Specifically, AWS is currently the leading primary cloud service provider, commanding about a third of the market share. Approximately 30% of large enterprises generating annual revenue of more than $5 billion, and about 60% of cloud needs across medium-sized enterprises with annual revenue between $1 billion and $5 billion uses AWS as their primary cloud service provider, which complements Salesforceâ€™s aspirations to further its reach into AI CRM opportunities.
The combination of reduced sales and marketing outlays and expanded market reach enabled by the partnership with AWS Marketplace underscores an effective strategy for Salesforce to further Boost profit margins without compromising on revenue growth. It also paves way for additional channel sales partnerships with other major hyperscalers, including Microsoft Azure (MSFT) and Google Cloud Platform (GOOG, GOOGL), in the future, which would reinforce Salesforceâ€™s market share gains in AI CRM opportunities ahead.
Fundamental and Valuation Considerations
The combination of a unique value proposition in enterprise CRM software through Salesforceâ€™s proprietary Einstein AI offerings, alongside seamless integration of Data Cloud continues to reinforce the companyâ€™s moat in the industry. Meanwhile, increasing reliance on a self-serve go-to-market strategy via hyperscaler partnerships where applicable also mitigates Salesforceâ€™s exposure to both macroeconomic and optimization headwinds by addressing customersâ€™ efficiency needs, while also optimizing its marketing and sales efforts. The combination will be key to sustaining Salesforceâ€™s current pace of likely normalized, albeit slower, growth going forward, and complement the growing impact of recent price hikes on services provided over the next three-year horizon as expected by management.
Meanwhile, the stabilizing growth set-up will likely compel a continued market focus on Salesforceâ€™s margin expansion and cash flow prospects. We believe there is incremental room for further reduction in Salesforceâ€™s marketing and sales costs, particularly as management expects greater reliance on channel sales. The newly introduced AI CRM offerings are also expected to scale and Boost overall operating leverage.
However, we remain cautious of execution risks over the longer term â€“ specifically, Salesforceâ€™s aggressive cost-cutting efforts need to be a balanced endeavor to prevent erosion of its future growth prospects. Despite secular tailwinds to its AI CRM strategy, and Salesforceâ€™s increasing role as the standardized enterprise CRM solution provider, the company has yet to demonstrate an ability in driving value accretive gains supportive of growth reacceleration, nor structural advantages in preserving its market share leadership against disruption from competitors â€“ including Microsoftâ€™s recent deployment of generative AI-enabled Sales Copilot software aimed at taking share from the CRM market.
Taken together, our forecast expects Salesforceâ€™s growth prospects to stabilize at a 12% five-year CAGR, with limited room for significant growth reacceleration in subscription and support revenues. Specifically, anticipated momentum in Data Cloud uptake is expected to complement demand for AI CRM solutions offered across the Sales and Service Clouds, and offset maturing growth in legacy solutions within Salesforceâ€™s â€śhighest grossingâ€ť segments.
Meanwhile, our forecast estimates further expansion of GAAP operating margin over the next five years. In the upcoming quarter alone, even based on Salesforce's lower range revenue guidance, the company is well-positioned for another EPS beat of as much as $0.20 like it did in Q3. This is expected to be primarily driven by the continued scale of rolling GA on recently introduced AI CRM solutions, as well as incremental cost reductions stemming from greater reliance on self-service purchases and other sales optimizing efforts. The undertakes are expected to at least maintain the cost structure and profit margins observed in Q3 and potentially take Salesforce's EPS beyond $1.40 in the current quarter, compared to management's guide at the $1.20-level.
As a result of our latest adjustments to Salesforceâ€™s fundamental forecast based on its recent performance and forward prospects as discussed in the foregoing analysis, we are upping our price target for the stock to $249.
The price target is derived using the discounted cash flow (â€śDCFâ€ť) approach, which considers cash flow projections taken in conjunction with the foregoing fundamental analysis on Salesforce. The upward revised price target is primarily the result of Salesforceâ€™s continued cash flow growth outperformance realized through its sustained pace of profitable growth observed in recent quarters, which offsets conservatism over the forward normalized risk-free rate environment.
Specifically, our analysis applies an estimated perpetual growth rate of 7% on projected fiscal 2028 EBITDA. The perpetual growth assumption applied is equivalent to 2% on projected fiscal 2033 EBITDA when Salesforceâ€™s growth profile is expected to normalize in line with the pace of estimated economic expansion across its core operating regions.
Our analysis also assumes an 11% WACC in line with Salesforceâ€™s risk profile and capital structure relative to the anticipated normalized risk-free rate of 4.5% considering the â€śhigher for longerâ€ť monetary policy stance. Despite our optimism for another round of earnings beat in Q4, we remain cautious of the uncertain interest rate backdrop in the near-term, which continues to serve as a key roadblock to unlocking pent-up value in the Salesforce stock.
Salesforceâ€™s continued realization of cost-savings without compromising on its recent growth trajectory remains a bright spot. The achievement continues to bolster returning market confidence in Salesforceâ€™s ability to sustain a normalized pace of growth at current levels, supported by improving demand for its proprietary AI CRM offerings. The results have also demonstrated Salesforceâ€™s ability to effectively mitigate against market share dilution risks given the increasing democratization of AI access across the broader software industry, which helps to preserve its moat as the standard enterprise CRM solution provider.
Despite significant growth deceleration from its heyday, Salesforceâ€™s continued margin expansion and cash flow growth efforts will remain a key focus area for investors and upside driver for the stock. However, from a valuation perspective, we believe the stock's fundamental-driven upsides continue to be impacted from broader market risks in the near-term. We believe this could potentially harbinger a compelling buy opportunity in the next 12 months to optimize participation in Salesforce's longer-term upside potential realizable through its improving cash flows.
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