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MB-240 test - Microsoft Dynamics 365 for Field Service Updated: 2023

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Exam Code: MB-240 Microsoft Dynamics 365 for Field Service test June 2023 by Killexams.com team

MB-240 Microsoft Dynamics 365 for Field Service

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with Field Service expertise. Candidates are responsible for implementing solutions that manage resources that complete the field service lifecycle.

Candidates implement the field service processes designed in collaboration with internal and external teams. This collaboration includes configuring the default administration areas of the Field Service application, deploying the Connected Field Service (IoT) solution and the mobile application, and implementing any additional needed customizations. Candidates are responsible for the configuration and deployment of the Field Service application in conjunction with the core customer service application.

Candidates must have knowledge of how to configure and customize components of the Field Service application, including configuring services, resources, characteristics, incidents, inventory integration, service agreements, resource scheduling, work orders, service tasks, field service user roles, field service settings, the Connected Field Service (IoT) solution, and configuration of the Field Service Mobile app.

Configure field service applications (20-25%)
Manage work orders (15-20%)
Schedule and dispatch work orders (20-25%)
Manage field service mobility (10-15%)
Manage inventory and purchasing (10-15%)
Manage assets and agreements (10-15%)

Configure field service applications (20-25%)
Configure general settings
 determine and configure field service security roles
 determine and configure resource scheduling options
 identify and configure field service entities
 determine and configure product and service categories
 configure territories, postal codes and organizational units
 determine and configure skill types
 configure characteristics and skills
 configure proficiency models
 implement resource roles and categories
 set defaults for work orders, bookings, the schedule board, and agreements
Configure product and service pricing
 create a product or service
 configure minimum charge amount and duration
 add products and services to incidents
 determine when a product has a default list price and a work order price list
 associate products and services with price lists
 define tax codes
 set up price list validity dates
Configure bookable resources
 manage bookable resources
 enable mapping functionality
 configure geocoding
 define start and end locations for resources
 define work hours for resources
 set up bookable resource categories, characteristics, and resource pay types
 set up bookable resource territories
 set up resource pools and crews
Integrate other tools with Field Service
 determine uses for Remote Assist
 benefits of using Resource Scheduling Optimization
 benefits of Connected Field Service
 using Push Notifications on the mobile app

Manage work orders (15-20%)
Describe the work order lifecycle
 configure work orders, work order types, and priority
 configure work order lifecycle stages
 configure booking status and work order status values
 configure uses and capabilities for billing accounts, service accounts, and sub-accounts
Create and manage work orders
 create a work order from an incident or an opportunity
 add status and sub-status information to a work order
 organize work orders and resources by geography
 associate a work order and a price list
 identify processes to close a work order
Manage incidents
 configure incident types
 configure service task types
 add service tasks, products, and services
 configure Requirement Groups
 attach Guides to Service Tasks

Schedule and dispatch work orders (20-25%)
Manage scheduling options
 schedule work orders using Schedule Board and Schedule Assistant
 determine when to use each scheduling option
 enable scheduling board geocoding
 manually schedule work orders
 reassign and reschedule work orders
 move incomplete work orders
 understand resource utilization
Implement the Schedule Board
 identify features and uses for Booking Requirements view
 implement the integrated map feature
 create additional schedule boards
 configure schedule boards
 customize the schedule board
 define booking rules
 facility Scheduling
Implement the Schedule Assistant
 apply constraints to resource queries
 filter data
 specify a search radius
Configure Resource Scheduling Optimization (RSO)
 create optimizing profiles
 define objectives and constraints
 configure optimization of resources
 geocoding for travel time
Configure Universal Resource Scheduling
 determine Universal Resource Scheduling use scenarios
 components of Universal Resource Scheduling
 configure URS for field service
 fields passed from work order to requirements
 create requirement views
 configure an entity to be schedulable

Manage field service mobility (10-15%)
Install and configure the mobile app
 configure actions that field agents can perform
 configure the mobile app
 configure display customizations
 assign security roles
 administer connected devices
 integrate with Dynamics 365 Guides
 add Guides to HoloLens app
Manage mobile projects
 identify project artifacts that can be modified or edited
 modify configuration settings
 publish a mobile project
 Mobile Device Management, security and synchronization

Manage inventory and purchasing (10-15%)
Manage inventory
 set up inventory and warehouses
 view product inventory
 adjust inventory levels
 transfer inventory
 determine when to integrate inventory with Enterprise Resource Planning application
Manage purchasing and product returns
 determine the purchase order process
 create purchase orders
 create a list of receivable products for a purchase order
 determine product return options
 create return merchandise authorizations (RMAs) and return to vendor (RTV)
 finalize returns

Manage assets and agreements (10-15%)
Create and manage agreements
 determine when to use agreements
 define and configure agreement preferences and settings
 configure automatic generation of bookings
 configure automatic generation of invoices
 define Service Level Agreements (SLAs)
 enable SLAs
 add an SLA to a Work Order
 using Entitlements
Manage customer assets
 create and register customer assets
 configure products to auto-create customer assets
 associate work orders with customer assets
 create child assets
 determine opportunities for Internet of Things (IoT)
 configure Connected Field Service
 manage IoT devices
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Microsoft Dynamics 365 for Field Service (beta)
Question: 52
Your companys inventory clerk has received a truck shipment of parts for repair of
equipment on such a rush order. The order needs to be completed as soon as possible.
Which three steps, in sequence, are needed to receive the products to the existing rush
order in Field Service? To answer, move the appropriate actions from the list of actions
to the answer area and arrange them in the correct order.
Question: 53
Your company uses Dynamics 365 for Field Service. The companys inventory clerk
goes to the bin location for electrical switches and discovers there are none in stock.
However, the Field Service Inventory shows a quantity of one. In which order should the
required fields be entered to adjust the inventory to the correct amount? To answer,
move the three appropriate actions from the list of actions to the answer area and arrange
them in the correct order.
Question: 54
Your companys inventory clerk is using the Returning to Vendor feature in Dynamics
365 for Field Service to process a customer's request to return a wheel that is the wrong
size. The clerk needs to understand the different tracking options for returning to the
vendor. Which actions correspond with track the return and which actions correspond
with another return to vendor option? To answer, drag the type of return to the action.
Each type or return may be used once, more than once, or not at all. You may need to
drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Question: 55
There are certain steps a Field Service Manager must take for RMA approval, and then
for creating an RMA receipt. Which steps pertain to RMA Approval and which steps
pertain to RMA Receipts? To answer, drag RMA Approval or RMA Receipts to the
appropriate steps. RMA Approval and RMA Receipts may be used once, more than
once, or not at an. You may need to drag the split bar between panes or scroll to view
the content.
NOTE: Each correct selection is worth one point.
Question: 56
You are a Dynamics 365 for Field Service Billing Administrator. Your customer wants
to purchase a series of quarterly preventative maintenance visits as well as bi-weekly
site visits. The customer wants to be billed for the preventative maintenance quarterly
but billed for the site visits monthly.What are two ways that this can be completed
against a single Agreement? Each correct answer presents a complete solution.
A. Create Invoice Setup for preventative maintenance, with Invoice Products tied to
Quarterly Price List.
B. Create Invoice Setup for preventative maintenance with Invoice Recurrence of every
three months.
C. Create Invoice Setup for site visits, with Invoice Recurrence of each month.
D. Create Invoice Setup for site visits, with Invoice Products tied to Monthly Price List.
Answer: B, C
Question: 57
You are a Dynamics 365 for Field Service Administrator. All Products have the Convert
to Customer Asset field set to Yes. Some users indicate products on a customer asset are
not always becoming a customer asset. Users provide you with three scenarios. You
need to review the scenarios and provide the answers. What happens to the product for
each user scenario? To answer, drag the appropriate solution to satisfy each
listed requirements. Each solution may be used once, more than once, or not at all. You
may need to drag the split bar between panes or scroll to view the content. NOTE: Each
correct selection is worth one point.
Question: 58
You are a Dynamics 365 for Field Service Administrator. You need to add two
compressor sub-components to one of the refrigerator customer assets, in the
environment and set up the sub-components for the customer asset. What must you do to
properly set up the assets?
A. Add the compressor sub-components as sub-assets on the refrigerator customer asset
B. Click View Hierarchy on the refrigerator customer asset record.
C. Set the Master Asset on the sub-components to the refrigerator Customer Asset
D. Add the compressor sub-components as customer asset records.
Answer: A
Question: 59
You work for a recycling company that provides customers with large compactor units
to collect their recyclable materials. The compactor units are comprised of two separate
components: a container to collect the recyclable materials and a separate component
that compacts the recyclable materials to make them easier to transport. These containers
are expensive, and the components tend to break down frequently, requiring ongoing
maintenance and repairs. You need to easily track the containers that your company has
at each client location and maintain a service history for each of the sub-components.
A. Configure the customer asset records hierarchically, and maintain service history at
the subQuestions & Answers PDF P-48 component level.
B. Configure the customer inventory records individually, in order to maintain the
service history at the parent component level.
C. Configure the customer inventory records in a hierarchy, and maintain service history
at the subcomponent level.
D. Configure the customer asset records hierarchically, and maintain service history at
the service account level.
Answer: A
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Microsoft Microsoft test - BingNews https://killexams.com/pass4sure/exam-detail/MB-240 Search results Microsoft Microsoft test - BingNews https://killexams.com/pass4sure/exam-detail/MB-240 https://killexams.com/exam_list/Microsoft Microsoft’s Bing AI chatbot spotted in Safari and Chrome, with new features inbound

A laptop screen showing the new ChatGPT-powered Bing search engine

Microsoft’s Bing AI is about to appear in all major web browsers according to a new report.

This comes from Windows Latest, which tells us that according to sources, the Bing chatbot will no longer be exclusive to Edge, but will be available in Chrome, Safari, and Firefox – all the main browsers – at some point this week (in a few days apparently).

Take that with a pinch of seasoning, naturally, but we already heard from Mikhail Parakhin, Microsoft’s head of Advertising and Web Services, last week, who informed us that “hopefully” the first experiments in enabling third-party browsers would be happening soon.

So, it seems that hope is now a reality, or is about to become one, with Windows Latest further reporting that Microsoft actually tested Bing AI in Apple’s Safari browser over the past weekend.

If you blinked, you’d have missed this, though, as the test was a brief one.

Windows Latest also received an email through, apparently sent to some Bing AI mobile users, which mentions new features inbound for the AI. That includes the idea of “characters with personalities in Bing AI”, meaning a more in-depth choice than the simple creative, precise, or balanced personalities that currently grace the chatbot.

Microsoft is also planning to lift some restrictions, we’re told, so that could mean longer chat sessions with Bing AI are on the way, perhaps.

Windows Latest actually got to use Bing AI in the Safari test, and reports that it’s much the same experience as using the chatbot in Microsoft’s Edge browser. That’s pretty much what we’d expect, of course – there’s no reason it would be meaningfully different.

As we’ve discussed previously, it makes more sense for Microsoft to focus on driving usage of the Bing chatbot, than it does to use the bot as a lure to get people to switch to the Edge browser.

Yes, Edge is doubtless very important to Microsoft, but having its AI outgun Google’s Bard is surely a far more important consideration. And so having Bing AI in all the big browsers will help to that end, though we weren’t expecting this to happen quite as soon as this week. That would clearly indicate this is a real priority for Microsoft.

As for the idea of more varied personalities, this was something hinted at before in the very early days of Bing AI. Windows Latest points to leaked personalities that include ‘friendly’ and ‘sarcastic’ modes, though in the latter case, we’re skeptical as to whether this might be in the works.

Granted, sarcastic mode would be entertaining, certainly. But when folks have tried to get entertainment out of Bing AI in the past, pushing its buttons and boundaries, Microsoft has done its best to limit the chatbot’s more off-the-wall responses, and we’re not sure we see that changing anytime soon.

Mon, 05 Jun 2023 00:57:00 -0500 en-US text/html https://news.yahoo.com/microsoft-bing-ai-chatbot-spotted-125714278.html
Microsoft Is Charging Some Office 365 Customers 40% Extra to Test AI Features
By  |  June 2, 2023 6:00 AM PDT

Photo: Microsoft CEO Satya Nadella. Photo: Getty.

Microsoft and other software companies that recently launched artificial intelligence features now face the hard part: getting customers to pay for the features, which are costly to operate.

More than 600 of Microsoft’s largest customers, including Bank of America, Walmart, Ford and Accenture, are expected to test the AI features in its Microsoft Office 365 productivity apps, and at least 100 customers are already paying a flat fee of $100,000 for up to 1,000 users for one year, according to a person with direct knowledge of the pilot program. That means the customers with 1,000-seat subscriptions are paying at least 40% more versus the classic version for productivity software that automates tasks such as writing text in Word documents and creating PowerPoint slides.

Fri, 02 Jun 2023 01:00:00 -0500 text/html https://www.theinformation.com/articles/microsoft-is-charging-some-office-365-customers-40-extra-to-test-ai-features
Microsoft Tests Sticking Ads in Windows 11 Settings Menu

Microsoft is treating Windows 11 more and more like a billboard bus, finding ways to stick advertisements for its services along every surface and armpit of its operating system. In addition to ads in the Start menu, the latest test build for Windows 11 includes notices for a Microsoft 365 trial and more in the Settings menu.

On Friday, Windows beta user and routine leaker Albacore shared several screenshots of the latest Insider Preview build 23451. These shots come from the ultra-early Canary test build, and show a new “Home” tab in Settings that includes a notice to “Try Microsoft 365.” This appears to link to a free trial of the company’s office apps suite. There’s also a notice for OneDrive and another to ask users to finish setting up a Microsoft account, advertising users can use the 365 apps and its cloud storage on desktop. Another notice in the Accounts tab also blasts users with a request to sign in to their Microsoft account.

These ads are very similar to other preview builds with so-called “badging” that shows up when users click on the Start menu. In that menu, the ads are more subtle and ask users to “Sign in to your Microsoft account” or advertise to users that they can “Use Microsoft 365 for free,” of course ignoring that users have to input their credit card information to access their free month of office apps.

Microsoft declined to offer additional comment beyond what was mentioned in its Build 23451 blog post. It’s clear the Redmond, Washington company is seeing how far it can get with ads for its own services inside its OS. Albacore wrote the test Settings page has been hidden “for a few weeks,” though it’s received more of these cards, AKA ads, over the last few builds.

Based solely on the screenshots, it’s unclear if users will be able to disable these ads like they can for the Start menu (by navigating to the Settings menu). This version of the Home tab on the Settings page doesn’t seem to include anything but the ads themselves.

Microsoft has been trying to push its 365 apps recently, with updates that add AI features to apps like Word, Excel, and PowerPoint. The company retired the old Office monicker late last year in a rebranding and consolidation effort to fight off Google’s own suite of cloud-based workspace apps.

Windows 11 can already be a hard sell over Windows 10, especially considering how it took Microsoft quite a while to add new features like File Explorer tabs and a native video editor. The problem for Windows 10 holdouts is that Microsoft said it is no longer providing any new feature updates to its earlier OS. In addition, the company won’t provide any new security updates for Home, Pro, Enterprise, and Education versions of Windows 10 starting in October, 2025. Announcing the new client roadmap, product manager Jason Leznek said the company “highly encourage[s]” users transition to Windows 11.

Unfortunately, with all these proposed additions, Microsoft is making that transition a much harder pill to swallow.

Want more of Gizmodo’s consumer electronics picks? Check out our guides to the best phones, best laptops, best cameras, best televisions, best printers, and best tablets. If you want to learn about the next big thing, see our guide to everything we know about the iPhone 15. Click here to save on the best deals of the day, courtesy of our friends at The Inventory.

Update 05/08/23 at 4:11 p.m. ET: This post was updated to include that Microsoft declined to comment further.

Mon, 08 May 2023 15:41:00 -0500 en text/html https://gizmodo.com/microsoft-ads-badging-office-365-onedrive-windows-11-1850414970
Microsoft releases new free Windows 11 evaluation virtual machines0 0

An image with a colorful Windows 11 logo and dimmed background

Developers and enthusiasts who want to test Windows 11 and its dev tools can download the latest Windows 11 Development Environment (WDE) release, also known as "free Windows 11 virtual machines from Microsoft," from the official website. Microsoft has bumped its virtual machines to version 2304 and set the expiry date to July 18, 2023.

Windows 11 Development Environment includes everything a developer may need to start creating apps for Microsoft's latest operating system. The virtual machines come prebuilt for four virtualization services: VMWare, second-gen Hyper-V, VirtualBox, and Parallels (the official method to run Windows on ARM-powered Macs), and they include the following:

  • Windows 11 Enterprise edition build 22621.1555 (Moment 2 Update)
  • Visual Studio 2022 Community Edition with UWP, .NET Desktop, Azure, and Windows App SDK for C# workloads enabled

  • Windows Subsystem for Linux 2 enabled with Ubuntu installed

  • Windows Terminal installed

  • Developer mode enabled

Microsoft's virtual machines are free during the evaluation period. On July 18, 2023, the operating system will prompt you to enter a valid Enterprise license key to continue using it. The desktop background will turn black, and the OS will power off every hour.

You can download the latest Windows 11 Development Environment from the official website. Make sure you have at least 23GB of free disk space, and your PC can allocate 8GB of RAM to run the WDE.

Thu, 27 Apr 2023 21:18:00 -0500 en text/html https://www.neowin.net/news/microsoft-releases-new-free-windows-11-evaluation-virtual-machines/
Microsoft's AR Headset Was a Complete Disaster During a Military Test

"The devices would have gotten us killed."

Bad Marks

The US military finally tried out Microsoft's much-delayed, very expensive augmented reality goggles during a recent Army test — and per an Insider report, the company's tech failed pretty spectacularly.

According to the report, the Army's Integrated Visual Augmented System (IVAS) device failed four out of six "evaluation events" in its recent "operational demo," according to a source at Microsoft.

For a contract worth nearly $22 billion dollars, those are some dismal results.

Glowing Immobile Ducks

Soldiers allegedly found the goggles to have some fatal flaws.

"The devices would have gotten us killed," one of the headset's testers said in an excerpt of an Army report dictated to Insider, referring to the fact that the goggles generate light that's visible from thousands of feet away — essentially turning wearers into glowing enemy targets.

Beyond giving away the positions of soldiers, the report also found that soldiers complained that the device was uncomfortable and heavy, limiting their movement and even cutting off their peripheral vision.

It's Fine, Actually

Surprisingly, despite these damning claims, the Army is maintaining that the devices were actually a success.

"The emerging results indicate that the program achieved success in most of the Army evaluation criteria," brigadier general Christopher Schneider told Insider in a statement, very much contradicting the results revealed by the leaked report.

"However," he continued, "the results also identified areas where IVAS fell short and needs additional improvements, which the Army will address."

We get it — most of us have had bad cases of buyer's remorse, too. Most impulse buys, however, don't come with a multibillion-dollar price tag.

Hopefully, Microsoft and the military can figure it out — although with the Microsoft mixed reality division's recent history in mind, we won't hold our breath.

READ MORE: 'The devices would have gotten us killed.' Microsoft's military smart goggles failed four of six elements during a recent test, internal Army report says

Sat, 15 Oct 2022 03:18:00 -0500 text/html https://futurism.com/the-byte/microsoft-headset-disaster-military-test
After 37 years, Microsoft Paint is FINALLY getting dark mode support on Windows 11 null © Microsoft null
  • Microsoft has announced a preview version of Windows Paint that supports dark mode.
  • The new Paint will be coming in an update to all users later this year.
  • Insiders in the Canary and Dev Channels can test it starting today.

FINALLY! After being announced alongside the original version of Windows 11 in 2021, Microsoft is finally making available a preview version of the Windows Paint app that supports dark mode, 37 long years after the app first debuted in Windows 1.0 in 1985.

The new Paint app with dark mode is rolling out in preview today for Insiders in the Canary and Dev Channels, and will roll out to all users later this year. In addition to the new dark mode, Paint is also getting some nice quality of life improvements in the "zoom" department, with finer granular increments now available via a new drop-down menu.

Windows Paint received its first major overhaul in years alongside the original launch version of Windows 11. At the time, Microsoft had promised more features coming to the Paint app soon, including dark mode and a centered canvas. While we're still waiting for the centered canvas, it's good to see dark mode finally show up two years on.

Microsoft just announced a bunch of new features coming soon to Windows 11, including a new AI Copilot, 7zip and .RAR support in File Explorer, ungrouping Taskbar items, and the ability to customize RGB devices among many others. These features are expected to ship as part of the version 23H2 feature update coming in the fall, and it looks like we can add dark mode in Paint to the mix.

Windows 11 is getting more features as soon as this month too, with updates to the Widgets Board, seconds in the system tray clock, and an updated Photos app rolling out this month.

Thu, 01 Jun 2023 09:35:00 -0500 en-GB text/html https://www.msn.com/en-gb/money/technology/after-37-years-microsoft-paint-is-finally-getting-dark-mode-support-on-windows-11/ar-AA1c0aFx
The $69 Billion Microsoft-Activision Deal Faces a Big E.U. Test

European antitrust regulators are set to weigh in Monday on Microsoft’s $69 billion takeover of Activision Blizzard. In a twist, the European Commission is reportedly set to approve a video game megadeal that its American and British counterparts have already rejected.

If that happens, tech giants will be left with an even more confusing regulatory landscape to contend with, as three of the world’s most powerful antitrust regulators take different policy tacks.

The E.U. is expected to be satisfied with Microsoft’s concessions on the deal, namely pledges to make sure top titles like Call of Duty and World of Warcraft are available to rival video game platforms like Sony’s and Nintendo’s.

That would be a very different conclusion than that reached last month by Britain’s Competition and Markets Authority, which argued that Microsoft could end up dominating the nascent business of cloud gaming — and that no solution apart from selling off big chunks of Activision would be acceptable.

It would be a striking show of leniency by a notoriously tough regulator. The E.U. has been among the most aggressive in policing Big Tech, having fined companies like Google billions and forced changes in their business practices. But in recent years, American regulators like the F.T.C., under Lina Khan, have gone even further, pushing back against takeovers by tech giants, and openly questioning whether they should get even bigger.

Microsoft and others are left trying to navigate an increasingly complicated thicket of global rules, where regulators are coming to very different conclusions about the same issues. And given the size and importance of the British, European and U.S. markets, simply ignoring any one of them is impossible.

The deal’s future is clearer, and bleaker, if the E.U. rejects it. Microsoft and Activision are already appealing the decisions by the F.T.C. and the C.M.A.; overturning the British regulator’s decision is expected to be especially tough. (The body that will weigh the C.M.A. appeal could take months, and will review only whether the regulator’s decision followed proper procedures.)

Fighting a third battle — especially against a regulator that overwhelmingly tends to succeed in appeals — would only make an especially difficult fight that much harder.

Twitter gets heat for silencing Turkey-related tweets. Critics accused the social network of kowtowing to Turkey’s hard-line leader, Recep Tayyip Erdogan, by blocking some politically themed posts in the country ahead of its election; the company said it was responding to “legal process.” As for the results: A runoff is set for May 28 after Mr. Erdogan failed to win a majority of the vote.

Prepare for round two of debt-ceiling talks. President Biden said he planned to meet with congressional leaders on Tuesday as both parties remain deadlocked on how to avoid a default. Compounding the urgency: Tax revenues have plunged, pushing the U.S. government closer to the point where it won’t have the funds to pay its bills.

American technologies are still finding their way to Russia. Illicit trade networks are facilitating the flow of aircraft parts made by Boeing and Honeywell to sanctioned Russian airlines, bolstering the country’s economy, The Times reports. Meanwhile, the Group of 7 and the E.U. this week plan to announce new bans on Russian gas imports.

An activist investor is reportedly set to take on Shake Shack. Engaged Capital plans to seek three board seats at the struggling burger chain, The Wall Street Journal reports. Shares in Shake Shack have plunged by nearly half as consumers begin to pull back on spending.

Two big mergers aim to reshape the commodities market. The pipeline operator Oneok has agreed to buy Magellan Midstream Partners for $18.8 billion in cash and stock to create one of America’s biggest providers of natural gas storage and transportation. Meanwhile, the Australian gold miner Newcrest Mining plans to acquire a top rival, Newmont, for $17.8 billion.

Vice, the once-highflying digital media outlet, filed for bankruptcy overnight, as the punishing economics of online publishing took their toll.

The company has received at least one rescue bid to acquire it out of Chapter 11, potentially sparing it a drawn-out and disruptive trip through bankruptcy. But the $225 million offer price is a reminder of how far Vice has fallen, taking some of the top names in media and finance with it.

It was just six years ago that Vice was valued at $5.7 billion, as the upstart drew in investors like TPG, Disney, Rupert Murdoch’s 21st Century Fox and the advertising giant WPP.

All those companies expected Vice — along with rivals like BuzzFeed and Vox — to reinvent the media business through a focus on youthful content and an ability to draw in reader eyeballs from social media platforms. At the time, Vice and its backers dreamed of going public or selling at an even higher valuation.

Now those investors are set to be wiped out. Vice, like its peers, failed to wring profits from its audience, losing most of that revenue to the social networks that funneled readers to them. BuzzFeed has shut its news division and is at risk of being delisted from the Nasdaq, while Vox has slashed its valuation in half.

Vice could soon be taken over by major creditors, led by Fortress and Soros Fund Management, who first lent the publisher $250 million in 2019. The two have offered to essentially convert what Vice owes them into equity, to the tune of $225 million, as well as assume other “significant liabilities.” (They would also likely keep on Shane Smith, the publisher’s outspoken co-founder and most prominent personality.)

It’s unclear whether others will make offers, especially given the economic uncertainty around the online publishing business. For their part, Vice’s current leaders said the bankruptcy filing and subsequent sale would ultimately “strengthen the company.”

Morgan Stanley is testing whether chat tools powered by artificial intelligence will give its wealth management clients an investment edge. Wendy’s hopes A.I. will speed up burger orders at the drive-through. And Samsung has reportedly banned workers from using chatbots, citing security risks.

Business leaders are increasingly wrestling with how to use A.I. as ChatGPT and its rivals seize more and more of the public’s attention, and as customers, employees and investors ask where companies stand on the technology, Kevin Delaney writes for DealBook.

Here’s what’s at stake:

Moving too slowly may mean losing out on gains in productivity, customer service and — ultimately — competitiveness, similar to what happened to businesses that didn’t embrace the internet fully or fast enough. But at the same time, leaders must guard against the mistakes and biases A.I. often perpetuates and be thoughtful about what it means for employees.

“Almost no matter which sector you are in, you need to be thinking about your company as becoming an A.I.-first company,” said Alexandra Mousavizadeh, chief executive at Evident, a start-up that analyzes finance companies’ A.I. capabilities.

Total family wealth in the United States in 2022, a more than threefold increase since 1989. More than half of that sum ($84 trillion) will be passed down from baby boomers to their heirs over the next 20 years, part of a massive intergenerational transfer of wealth, The Times calculates.

With the clock ticking down to the X-date — when the U.S. government runs out of money to pay its bills — this could be a pivotal week in the debt-ceiling talks. Also, the regional banking crisis will be in focus at a series of hearings. And the spending power of consumers will be a big focal point of earnings and of data releases.

Here’s what to watch:

Tuesday: Greg Becker, Silicon Valley Bank’s former C.E.O., and two former top executives of Signature Bank are expected to testify before the Senate Banking Committee about why the lenders collapsed. Expect similar questions of Michael Barr, the Fed’s vice chair for supervision, who is set to appear before the House Financial Services Committee.

Meanwhile, Home Depot and Baidu report earnings. And retail sales data is set for release.

Wednesday: Cisco, Target and Tencent headline the day’s earnings reports.

Thursday: Walmart and Alibaba report results.

Friday: Foot Locker caps the flurry of retailer earnings results. Also, Deere reports.


  • The investment giant TPG agreed to buy Angelo Gordon, an asset manager focused on private credit and real estate, for $2.7 billion. (TPG)

  • Shares in John Wood Group, a British engineering services provider, plunged after Apollo Global said it would no longer bid to buy the company. (Reuters)

  • Tiger Global, the tech-focused hedge fund, is reportedly weighing sales of some of its stakes in start-ups to raise cash. (FT)

  • Howard Marks of the investment group Oaktree warned that the boom in private credit faces its biggest test yet. (FT)


Best of the rest

We’d like your feedback! Please email thoughts and suggestions to dealbook@nytimes.com.

Sun, 14 May 2023 23:57:00 -0500 en text/html https://www.nytimes.com/2023/05/15/business/dealbook/microsoft-activision-antitrust-eu.html
Microsoft tests students’ digital skills as six represent Nigeria in US for MOS championship

Determined to build students’ capacity in the use of Microsoft Offices such as Word, Excel, and PowerPoint, Microsoft is putting together the 2023 Microsoft Office Specialist World Championship for students (MOSWC) scheduled to hold in Disneyworld, Orlando, Florida in the USA.

The competition, which is designed to test students’ capabilities in the use of Microsoft, has six students from schools across Nigeria who will be representing the country in the competition.

The six students include Fenna Nwokeji, Victor Omoyajowo, Adesuwa Igbinedion, Daniel Uzugbo, Aderinsola Adeegbe and Bolurinwa Fabuyi.

They were selected to represent Nigeria after emerging as winners of the 2023 MOS Nigeria Competition conducted by ReadManna in Nigeria between October 1, 2022, and March 31, 2023.

Speaking on the competition, Edna Agusto, founder of ReadManna Empowerment Initiative, said Nigeria has come 2nd and 3rd in the World Championship in the past 14 years and had finished in the top 10 places nearly every year.

Agusto said the Nigeria version of the championship is sponsored annually by Zenith Bank PLC, Agusto Consulting Limited and Airtel PLC and it challenges students to demonstrate their proficiency in the use of Microsoft Word, PowerPoint and Excel.

According to Agusto, these Microsoft Office Specialist programmes are the most commonly used productivity tools by businesses worldwide and the official MOS certification programme assesses and demonstrates proficiency in these programmes.

She further said the winners of the 2023 Microsoft Office Specialist in Nigeria and their school’s ICT teachers will be representing Nigeria at the World Championship in the USA.

Read also: Sunshine Stars will perform creditably well in NPFL super — Ondo Govt

Giving the details of the students, Agusto said Fenna Nwokeji is an Excel 2019 winner from Aduvie International School, Abuja who scored 1,000/1,000 at the competition; Victor Omoyajowo, a Word 2019 winner is from Faith Academy, Canaanland, Ota in Ogun State scored 976/1,000; Adesuwa Igbinedion, a PowerPoint 2019 winner is from Faith Academy, Canaanland, Ota, Ogun State scored 1,000/1,000.

Others are Daniel Uzugbo, an Excel 2016 winner from Faith Academy, Canaanland, Ota, Ogun State scored 980/1,000; Aderinsola Adeegbe, a Word 2016 winner, Faith Academy, Canaanland, Ota, Ogun State scored 1,000/1,000; Bolurinwa Fabuyi, a PowerPoint 2016 winner, from City of Knowledge Academy, IjebuOde, Ogun State scored 925/1,000.

On the benefits of being a Certified MOS user, Agusto said through the MOS certification, users will become proficient in the use of Microsoft Office programmes, thereby improving their chances of becoming gainfully employed in today’s digital world.

“It is globally recognised and gives certified users the opportunity to apply for jobs anywhere in the World. MOS certification also provides a solid foundation for advanced ICT training and certified users will be able to pursue training in advanced computer technologies,” she said.

She further said ReadManna Empowerment Initiative, as a not-for-profit organisation drives current, practical and relevant digital literacy skills aligned to global standards among students, youths and teachers in Nigeria through competitions and conferences.

The MOSWC competition scheduled for July 30 to August 2, 2023, is an annual event contested by students from over 150 countries.

Fri, 02 Jun 2023 02:47:00 -0500 Amaka Anagor en-US text/html https://businessday.ng/news/article/microsoft-tests-students-digital-skills-as-six-represent-nigeria-in-us-for-mos-championship/
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples

As a marketer, you want to Excellerate your website’s performance and drive more conversions. In many cases, A/B testing could be the answer.

By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals.

In this article, we’ll walk you through the steps to set up A/B testing using Microsoft Clarity and GA4.

Microsoft Clarity is a free heatmap analytics tool that has all the necessary segmentation functionalities to set up A/B testing, especially when Google Optimize is sunsetting as a marketer; you need alternative ways to run your tests.

The easiest and most straightforward way to set up A/B testing is to set up two versions of the webpage and direct traffic to each.

By using a URL filter of Microsoft Clarity, you can segment data and analyze them for different versions of your webpage.

But what if you want to test different layouts of the page on the live traffic without different URLs?

Fortunately, Clarity has custom tags (and GA4 custom dimensions), so you can tag your users and filter them in reports.

What Are Microsoft Clarity Custom Tags?

Clarity’s custom tags are arbitrary alphanumeric custom labels you can assign to the visitor and later use to segment data and analyze recordings and heatmaps for different testing groups.

Are There Limits To Custom Tags In Microsoft Clarity?

There are no limits. You can add as many tags as you want to your project without any restrictions or limitations.

How To Tag A Visitor Using Microsoft Clarity

Tagging is as simple as running a small snippet of JavaScript code:

clarity("set", "experiment", "group_name");

But I would like to guide you through a specific, real-life example of how this can be used from our experience.

At SEJ, we conduct various tests on different types of ads and webpage layouts to gain insights into how user behavior is impacted by factors such as the type of banner ad or webpage layout.

Examples of A/B tests we are running:

  • Static banner ads vs. animated banner ads.
  • Left sidebar vs. right sidebar.
  • Changing menu labels.

The goal is to understand in what case users scroll deeper into the article and thus engage in studying – or whether changing menu labels can help drive more clicks.

1. A/B Testing Static Banner Ads Vs. Animated Banner Ads

We use Google Ad Manager to load ads on our webpage, and thus we can use Google Publisher Tag API to pass key values to our ad server.

We evenly distribute traffic by utilizing the Math.random() function in JavaScript, which returns 1 or 2.

To get the experiment running, copy and paste the below.

We use key “ads_type” with predefined values “static_ads” and “animated_ads” in GAM to be able to run reports of ads on the GAM side as well, such as CTR for each group.

Then in your webpage <head> section, copy and paste the JS code, or you can use GTM custom HTML tag on every pageview where you have ads.

   window.group_name = "animated_ads";
   let randomNumber = Math.floor(Math.random() * 2) + 1; // either 1 or 2
   if( randomNumber == 2 ){
      group_name = "static_ads";
document.addEventListener('DOMContentLoaded', function() {   
   //make sure publisher tag has loaded   
   if( typeof googletag != 'undefined' ){   
      googletag.pubads().setTargeting("ads_type", group_name );
   //check if clarity has loaded and set tag "experiment" with values "static_ads" or "animated_ads"
   if( typeof window.clarity != 'undefined' ){
      window.clarity("set", "experiment", window.group_name );

When “DOMContentLoaded” event fires, publisher tag and Clarity are usually loaded. If not, you may consider wrapping JS inside into a setTimeout() function with a small delay.

With the ads_type key in GAM, it is possible to configure different banner types to be served to each group. As we have that key set up as a tag value for “experiment” key in Clarity, we can analyze data for each group and run your reports.

If you need a specific setup that requires advanced coding you may try using ChatGPT to write for you a code.

If you want to track how users’ conversion rates change in GA4 you can add a custom dimension with the key “experiment” in GA4 and populate it when the configuration tag loads by using datalayer.push method.

dataLayer.push({ 'experiment': group_name });

Alternatively, you can use GTM JavaScript variable to get window.group_name global variable value we set above as a testing parameter.

And in the configuration tag, set up a custom dimension to pass that variable value as shown below:

Populate custom dimension “experiment” from the global JS variable window.group_name, and voila!

Now your experiment custom dimension is passed to GA4, and you can filter reports using the custom dimension “experiment.”

(Quick tip: When naming your custom dimensions, make sure you don’t use any of the reserved parameter names to function it properly.)

2. Left Sidebar Vs. Right Sidebar

The principle is the same. Use Math.random() function in JavaScript in order to split test.

/*when adding this class to the content div it swaps sidebar position */
flex-direction: row-reverse;
   // since we have no any css under .main_content_left class it will do nothing i.e. sidebar will be the default right;   
   window.group_name = "main_content_left" 
   let randomNumber = Math.floor(Math.random() * 2) + 1; // either 1 or 2. 
   //let randomNumber = Math.floor(Math.random() * 5) + 1; // random number from 1-5. use this if you want to run test on the  demo of your traffic e.g. on the 25%.
   if( randomNumber == 2 ){
      group_name = "main_content_right" // we will use group_name as a class name and a custom tag at the same time;
//If DOMContentLoaded has loaded run the code, otherwise attach an event listener   
if (document.readyState === 'complete') {
     move_sidebar( group_name )      
   } else {
   // DOMContentLoaded event has not yet fired
   document.addEventListener('DOMContentLoaded', function() {
       move_sidebar( group_name );
function move_sidebar( class_name ){   
   document.querySelector('.sej-sect>div').classList.add(class_name);// add class 
   //check if clarity has loaded and set tag "experiment" with values "right_sidebar" or "left_sidebar"
   if( typeof window.clarity != 'undefined' ){
      window.clarity("set", "experiment", class_name );
   console.log('sidebar position', class_name );

In this case, we are manipulating DOM in order to change the layout.

In your specific case, you may need to apply different CSS for layout adjustments. You can use ChatGPT as a handy tool to help you with your custom coding.

After a certain time, when you have enough demo data for your split testing, you can use Microsoft Clarity’s tag filter “experiment=main_content_left” or “experiment=main_content_right” to segment your data.

3. A/B Test Menu Labels

Again we will be using Math.random() function and manipulating DOM via JavaScript.

We want to test the menu label “Latest” vs. “News”  in our website’s navigation bar.

For that, let’s get the JS path using browser DevTools as shown below.

We will be using JS path to access elements in the DOM and change the label.

   //We want to test the menu label for the Latest section in our website's navigation bar
   window.group_name = "Latest" 
   let randomNumber = Math.floor(Math.random() * 2) + 1; // either 1 or 2. 
   //let randomNumber = Math.floor(Math.random() * 5) + 1; // random number from 1-5. use this if you want to run test on the  demo of your traffic e.g. on the 25%.
   if( randomNumber == 2 ){
      group_name = "News" // we will use group_name as a label and a custom tag at the same time;
//If DOMContentLoaded has loaded run the code, otherwise attach an event listener   
if (document.readyState === 'complete') {
     change_label( menu_label )      
   } else {
   // DOMContentLoaded event has not yet fired
   document.addEventListener('DOMContentLoaded', function() {
       change_label( menu_label );
function change_label( menu_label ){   
   document.querySelector("#main-navigation > li:nth-child(1) > a").textContent=menu_label;//set label, in your case it will be different
   //check if clarity has loaded and set tag "experiment" with values "right_sidebar" or "left_sidebar"
   if( typeof window.clarity != 'undefined' ){
      window.clarity("set", "experiment", menu_label );
   console.log('menu label', menu_label );

To add your code, you can either insert it into the <head> section of your webpage or use GTM, as explained earlier.

Note that if you’re tracking with GA4, you’ll also need to use a custom dimension.

To pull reports in GA4 you would need to use “Explorer Reports” and filter your metric by custom dimension “experiment”.


Buying A/B testing tools can be expensive, and they may not always offer the specific features you need for your goals.

For instance, none of the A/B testing tools we tried could provide a user-friendly interface for testing different types of ads without custom coding.

However, the methods described here may require some effort to learn custom coding.

With ChatGPT available to help you write code, however, the process shouldn’t be too hard.

More resources:

Featured Image: Burdun Iliya/Shutterstock

Mon, 15 May 2023 03:19:00 -0500 en text/html https://www.searchenginejournal.com/microsoft-clarity-ab-test/486432/
Microsoft could cram more ads into Windows 11 – this time in the Settings app

Windows 11’s Settings panel has been seen with a number of adverts in test builds of the OS, in what’s becoming a sadly familiar theme for preview builds of late.

As spotted by German tech site Deskmodder, this was flagged up by a respected source for Microsoft leaks, Albacore, on Twitter. 

Sun, 07 May 2023 23:03:00 -0500 en text/html https://www.techradar.com/news/microsoft-could-cram-more-ads-into-windows-11-this-time-in-the-settings-app

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