Exam Code: Google-PCE Practice test 2023 by Killexams.com team
Professional Collaboration Engineer
Google Collaboration approach
Killexams : Google Collaboration approach - BingNews https://killexams.com/pass4sure/exam-detail/Google-PCE Search results Killexams : Google Collaboration approach - BingNews https://killexams.com/pass4sure/exam-detail/Google-PCE https://killexams.com/exam_list/Google Killexams : Zoho wants to take on Microsoft and Google with its own collaboration platform null © Zoho null

Zoho has launched a new online collaboration and communication software suite designed to take on the likes of Microsoft Teams and Google Meet.

The launch includes Trident, which combines email, messages, audio and video calls, calendar, and tasks in a package that’s worryingly (for Microsoft at least) similar to Teams.

Power users will also likely enjoy making use of a number of integrations and widgets from Zoho’s own catalog (like CRM, Desk, and Projects), as well as third-party tools (like Asana and HubSpot). 

The company says Trident will appeal to the growing number of workers who find themselves fed up with having to open several different apps to communicate with colleagues and external clients, with a more unified approach.

The beta version is available for customers to test out, but they’ll need a fairly up-to-date OS to handle the software. Trident operates on newer builds of Windows 10 and Windows 11, and macOS High Sierra 10.13 and above. TechRadar Pro has asked Zoho for more information about its full general availability.

Alongside Trident, the company also announced details of a handful of other new products, including the self-explanatory Webinar, the expansion of its Zoho Voice platform across more apps, an AI-powered grammar tool called BluePencil, a universal drag-and-drop experience, and a handful of other refinements. 

The entire Zoho Workplace package is available in two tiers: Standard ($3/£2.40 per month), and Professional ($6/£4.80 per month).

Zoho says it client base has now reached 16 million, representing a 30% year-on-year growth. Going on the offensive, the company claims that Google, Microsoft, and GoDaddy migrations to Zoho Workplace almost doubled last year.

Tue, 07 Feb 2023 21:43:00 -0600 en-US text/html https://www.msn.com/en-us/money/other/zoho-wants-to-take-on-microsoft-and-google-with-its-own-collaboration-platform/ar-AA17fn3f
Killexams : Unity and Google Deepen Collaboration to Accelerate Game Developer Success

Renewed and expanded Google Cloud Partnership brings Unity Gaming Services to Google Cloud Marketplace, giving developers more access to foundational multiplayer tools

Unity LevelPlay partners with Google to supply creators better access to quality ads

SAN FRANCISCO and SUNNYVALE, Calif., Jan. 26, 2023 /PRNewswire/ -- Unity, the world's leading platform for creating and growing real-time 3D (RT3D) content, and Google today announced that the companies are expanding their partnership and deepening collaboration across their ecosystems to help studios accelerate the growth and development of their live games.

Together, Unity and Google are making it easier for all developers to create multiplayer experiences by offering two solutions from Unity Gaming Services (UGS), Game Server Hosting (Multiplay) and Voice and Text Chat (Vivox), on Google Cloud Marketplace. Additionally, the companies today announced that Google Ads and Display & Video 360 will soon bid into Unity LevelPlay, Unity's mediation offering, as part of Google's partner bidding program. This will enable mobile developers to integrate Google's quality advertisers into their real-time auction for their ad inventory, helping them Boost monetization opportunities and increase auction competitiveness, while providing app advertisers with another avenue to reach their audiences. More information on availability will be coming soon.

"Unity and Google are working together to provide developers with the most robust tools and infrastructure to build, launch, and grow games seamlessly at a global scale," said Jeff Collins, General Manager, Unity Gaming Services. "The integration of Google demand into Unity LevelPlay and the expansion of our UGS solutions, Game Server Hosting and Voice and Text Chat to Google Cloud Marketplace serve as important milestones in this deepening partnership that aims to enable game creators to deliver on their creative vision and to achieve business success."

Unity and Google Cloud are making it easier for all developers to deliver multiplayer games. Game Server Hosting (Multiplay) and Unity's Voice and Text Chat (Vivox) are the first products from Unity Gaming Services to be available on Google Cloud Marketplace. Game Server Hosting is a dedicated game server hosting service that helps creators effectively scale their game to millions of players in minutes. Voice and Text Chat enable in-game player communications, which, according to the Unity 2022 Multiplayer Report, is the primary way players want to communicate. Self-serve features were also recently added to both solutions, giving developers immediate access to foundational management tools that will accelerate multiplayer operations and deliver the best connected gaming experiences. To learn more about the availability of Unity Game Server Hosting and Unity Voice and Text Chat on Google Cloud Marketplace, visit https://cloud.google.com/marketplace.

"Unity and Google Cloud have a long history of partnership in supporting developers by providing access to Google Cloud's infrastructure, cloud compute technologies, and expertise in data, artificial intelligence, and machine learning," said Thomas Kurian, CEO, Google Cloud. "Our expanded partnership with Unity enables us to more easily deliver products like Game Server Hosting and Voice and Text Chat at scale, making building games with Unity even more seamless."

For more information on this expanded partnership between Unity and Google, visit Unity's blog here.

About Unity
Unity is the world's leading end-to-end platform for content creators of all sizes to successfully realize their vision. Unity provides a comprehensive set of software solutions that support them through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. We serve customers of all sizes, at every stage of maturity, from individual creators to large enterprises. For more information, visit unity.com.

About Google
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

About Google Cloud
Google Cloud accelerates every organization's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.


View original content:https://www.prnewswire.com/news-releases/unity-and-google-deepen-collaboration-to-accelerate-game-developer-success-301730942.html

SOURCE Google Cloud

Wed, 25 Jan 2023 23:03:00 -0600 en-US text/html https://finance.yahoo.com/news/unity-google-deepen-collaboration-accelerate-130000123.html Killexams : Could ChatGPT REALLY slay Google? MailOnline looks at whether the trendy bot can put an end to internet giant's £120 billion dominance by revamping how we search the net

So far, there doesn't seem to be an awful lot that ChatGPT – the chatbot powered by artificial intelligence (AI) – can't do.

It has been used to pass examsdeliver a sermon, write software and give relationship advice — to name just a handful of its functions.

The bot is currently free for anyone to use, meaning that lots of users have been asking it questions to get the information they need in their daily lives.

Since the turn of the millennium, this job has been primarily reserved for Google — the world's most popular search engine and its $149 billion (£120 billion) business.

But could AI tools actually revolutionise the likes of Google, Bing and Baidu? And, if so, which of the warring tech giants will get there first? MailOnline takes a look at the race, and whether ChatGPT really can be the 'Google killer' that some believe.

Microsoft unveiled its new Bing search engine which incorporates ChatGPT - the chatbot powered by artificial intelligence - on Tuesday

Since the turn of the millennium, the job of finding internet users information has been primarily reserved for Google, the world's most popular search engine

When ChatGPT was released by start-up OpenAI in December, it opened the eyes of the public to just how powerful AI technology has become in latest years.


ChatGPT is a large language model that has been trained on a massive amount of text data, allowing it to generate eerily human-like text in response to a given prompt 

OpenAI says its ChatGPT model has been trained using a machine learning technique called Reinforcement Learning from Human Feedback (RLHF).

This can simulate dialogue, answer follow-up questions, admit mistakes, challenge incorrect premises and reject inappropriate requests.

It responds to text prompts from users and can be asked to write essays, lyrics for songs, stories, marketing pitches, scripts, complaint letters and even poetry. 


The tool was trained on a gigantic trial of text from the internet in order to be able to understand human language.

Its human-like responses to any prompt have given people new ways to think about how to query information online.

Ever since, experts have been weighing in on what this means for different industries, including within Silicon Valley itself.

In December, Gmail developer Paul Buchheit predicted that 'AI will eliminate the search engine result page' and cause 'total disruption' for Google.

A New York Times report also said that Google executives sounded a code red within the company amid mounting pressure from ChatGPT.

Evidence does point to this being the case, as this week the internet search giant announced its own rival AI algorithm, Bard.

Google billed the software as an 'experimental conversational AI service' which answers users' queries and participates in conversations. 

CEO Sundar Pichai said the soft launch would be made available to 'trusted testers' to get feedback on the chatbot before a public release in the coming weeks.

However, the roll out turned sour when Bard got a question wrong in a promotional video later posted to Twitter — a mistake which wiped £100 billion off the value of Google's parent company Alphabet.

Experts were quick to suggest that the embarrassing gaffe was in part caused by the firm's decision to 'rush' out Bard ahead of schedule amid growing competition from ChatGPT and Microsoft.

The latter announced a new version of its Bing software – which features ChatGPT powers – just 24 hours after Bard was unveiled.

When the new Bing-ChatGPT collaboration is rolled out, the search engine will be able to supply clear answers in plain language that have been drawn from web results and its own data vaults 

This week, Google released its own AI technology, Bard. This advert for it showed the tool giving a wrong answer to a prompt about the James Webb Space Telescope

When ChatGPT was released by start-up OpenAI in December, it opened the eyes of the public to just how powerful the technology has become in latest years


The first is knowing how best to incorporate an internet search with an AI tool.

This may manifest as multiple results from different viewpoints, which is what Google says its search engine will do.

Another is bias, as it is picked up from the data they are trained from.

The use of these algorithms has been controversial in the past because they can perpetuate societal biases like those around race, gender and culture

The final major roadblock when it comes to the AI-powered search engines is with user trust, as it has been known to supply factually inaccurate responses.

OpenAI has acknowledged ChatGPT's tendency to respond with 'plausible-sounding but incorrect or nonsensical answers', an issue it considers challenging to fix.


When Bing is fully rolled out, the search engine will be able to supply clear answers in plain language that have been drawn from web results and its own data vaults.

Users will be able to make their queries more concise by chatting with the bot, if they don't initially get the results they are looking for.

It is informed by real-time web data so it will be able to brief users on current events, unlike ChatGPT which is currently limited to data from 2021 for its answers.

A preview of the new Bing is currently available on desktop computers and will be made available for mobile devices in coming weeks.

But it's not all over for Google yet, as, alongside Bard, the company is planning to release its own 'generative' AI with search results.

Generative AI tools create completely new text, images, video or audio by drawing on the data it was trained on as well as new prompts.

'They might help a local baker collaborate on a cake design with a client, or a toymaker dream up a new creation,' said Google executive Prabhakar Raghavan at a launch event in Paris on Wednesday.

'As we continue to bring generative AI technologies into our products, the only limit to search will be your imagination.'

These multi-sentence responses will appear in a separate box at the top of the search, similar to where definitions, calculations and trading charts appear currently.

Alongside Bard, Google is planning to release its own 'generative' AI in search results. Generative AI tools create completely new text, images, video or audio by drawing on the data it was trained on as well as new prompts

While developments towards the ultimate AI-powered search engine is under way, Dr Mark Lee, a Professor of Artificial Intelligence at the University of Birmingham, says there are still problems to overcome.

The first is knowing how best to incorporate the humble internet search with a personal assistant tool.

'The obvious approach is to provide both as answers to any query, but I'm not convinced this is the best way,' he told MailOnline.

'A better integration might be to use the AI curate and comment on the search results.'

This may manifest as multiple results from different viewpoints, which is what Google says its search engine will do.

A company blog post reads: 'Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web.

'Whether that's seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner.'

Dr Lee also says that bias is another issue developers are facing with their AI search engines, as this is picked up from the data they are trained from.

The use of these algorithms has been controversial in the past because they can perpetuate societal biases like those around race, gender and culture

In 2016, Microsoft was forced to apologise after an experimental AI Twitter bot called 'Tay' said offensive things on the platform.

It was aimed at 18 to-24-year-olds and designed to Boost the firm's understanding of conversational language among young people online.

But within hours of it going live, Twitter users took advantage of flaws in Tay's algorithm that meant the AI chatbot responded to certain questions with racist answers.

These included the bot using racial slurs, defending white supremacist propaganda, and supporting genocide.

Ever since ChatGPT's launch, experts have been weighing in on what this means for different industries. In December, Gmail developer Paul Buchheit predicted that 'AI will eliminate the search engine result page' and cause 'total disruption' for Google

Another roadblock when it comes to the AI-powered search engines is with building user trust in its responses.

'ChatGPT, at least the open research version, is quite happy to make up facts or invent references to support its arguments,' said Dr Lee.

OpenAI has acknowledged ChatGPT's tendency to respond with 'plausible-sounding but incorrect or nonsensical answers', an issue it considers challenging to fix. 

Indeed, Microsoft hopes user feedback will Boost the AI-assisted Bing, which officials said may still produce factually inaccurate information. 

Their camp is not the only one having a problem with inaccuracies, as an advert for Google's Bard that was released this week showed the tool giving a wrong answer to a prompt about the James Webb Space Telescope

It said that 'JWST took the very first pictures of a planet outside of our own solar system', but actually the Very Large Telescope array in Chile did this in 2004.

The error caused shares in Alphabet, Google's parent company, to fall by as much as nine per cent. 

ChatGPT is a large language model that has been trained on a massive amount of text data, allowing it to generate eerily human-like text in response to a given prompt

A ChatGPT response after it was asked to write an essay about how important it is for the UK and Switzerland to be part of the EU's research program Horizon Europe

ChatGPT accused of being 'woke' after refusing to praise Donald Trump 

Popular chatbot ChatGPT has been accused of being 'woke' after a string of responses displaying a heavy left-wing bias, according to a computer science professor at the University of Washington. 

Among them, it said praising former Donald Trump was 'not appropriate' despite complimenting President Joe Biden's 'knowledge, experience and vision'. 

It also said advocating fossil fuels is against its programming while going on to recommend renewable energy sources including solar and wind. ChatGPT also wouldn't tell a joke about women as doing so would be 'offensive or inappropriate', but happily told a joke about men.

Read more here 


Some industry experts have claimed that this was gaffe made because Bard has been 'rushed' out before it's ready, thanks to pressure from Microsoft and ChatGPT.

Edward Coram James, CEO and co-founder of search engine marketing agency Go Up, said that Google's 'hand has clearly been forced'.

He told MailOnline: 'Google already has a form of AI (LaMDA) that, in the industry, is considered to be more sophisticated than ChatGPT.

'They have withheld releasing it due to monetisation and accuracy concerns, but, with ChatGPT, their hand has clearly been forced, and they are rolling out Bard, presumably ahead of schedule.'

LaMDA is the tech giant's most advanced AI chatbot, that can understand and create text that mimics a conversation.

The initial release of Bard uses a lightweight model version of LaMDA which requires significantly less computing power, allowing for more users.

Dr Lee, however, does not think that Google has been swayed too much by latest releases from Microsoft and OpenAI.

He told MailOnline: 'I'm not sure it's correct that Google is rushing its version out.

'Microsoft owning the commercial licence for ChatGPT was always going to disrupt the internet search engine space. 

'All of these chatbots rely on Large Language Models which are used to train deep neural networks.'

Neural networks try to simulate the way the brain works in order to learn, and are also used in smart assistants like Siri and Cortana.

They can be trained to recognise patterns in information – including speech, text data, or visual images – and are the basis for a large number of the developments in AI over latest years.

In 2016, Microsoft launched its latest artificial intelligence bot aimed at 18 to 24-year-olds to Boost their understanding of conversational language among young people online. Within hours of it going live, Twitter users took advantage of flaws that meant the bot responded to questions with offensive answers (picutred)

The use of these algorithms has been controversial in the past because they can perpetuate societal biases like those around race, gender and culture. Pictured: An AI machine showing bias towards white people over people of colour during tests by scientists (shown)

Google's new AI made a gaffe because it was 'rushed' out, experts say 

Google's new AI chatbot made an embarrassing gaffe because it was 'rushed' out ahead of schedule amid growing competition from ChatGPT and Microsoft, tech industry experts claimed today.

The mistake – which saw Google's Bard get a question wrong in a video posted to Twitter – wiped off £100 billion from the firm's value.

Gil Luria, a senior software analyst at DA Davidson, said Google had been 'scrambling' to catch up in the arms race to make search engines more human-like with the help of artificial intelligence.

Read more here 


Dr Lee added: 'Bing has trailed behind Google for a number of years despite its integration in Microsoft Windows, and the integration of AI-powered chatbots is a very smart move.

'Most internet searches are looking for quick information or, nowadays more likely, videos and blogs rather than documents.

'Google was always going to follow this with its own AI. The other competitor is Baidu in China that is launching Ernie, which is similar.'

Mr Coram Jones agrees that the beta version of Bing shouldn't rattle Google too much, largely because of ChatGPT's continual inaccuracies.

He told MailOnline: 'With Google's search results pages, searchers can cross check different results to get a multitude of answers to the same question, thus coming to a consensus about what is correct and what is not.

'ChatGPT offers one answer, but puts this forward with the confidence of accuracy, however it has been shown to be inaccurate much of the time. 

'Until this accuracy issue is sorted - no mean feat - Google’s presentation of diversity in answers will always be preferred.'

The search engine expert also thinks that providing a single answer to those searching online actually goes against what they are looking for.

A list of results to skim through 'keeps scattered minds busy' and fulfils 'our need to be actively "doing" something', he said.

Providing multiple sources also goes some way to build user confidence in the results, and therefore also the search engine.

Mr Coram Jones told MailOnline: 'It allows the searcher to believe that they have come to a conclusion on their own, after doing their own research.

'By providing only one source and one answer, ChatGPT, as an isolated engine, is unlikely to build that confidence.'

Tech industry experts say that Google was 'rushed' into announcing Bard, its chatbot powered by artificial intelligence (AI), to rival the revolutionary ChatGPT

Shares in Alphabet fell as much as nine per cent after its new artificial intelligence bot, Bard, showed inaccurate information on the advertisement

While Silicon Valley is currently locked in an AI civil war, it is not just the tech giants looking to incorporate the technology into their businesses.

Greetings card retailer Moonpig has revealed it is looking into integrating ChatGPT into its online platform.

This means that customers will be able to use the large language model to write a personalised message for inside their card. 

Chinese e-commerce companies Alibaba and JD.com have both announced they are developing ChatGPT-style technologies of their own too.

With OpenAI's original software freely available to the public, and businesses tacking it onto their online products wherever possible, it may not be long until we are completely surrounded by AI-generated text.

'It's common now for AIs to write blogs for social influencers and celebs,' said Dr Lee.

'I wonder if this is going to leave the fans seeking more human generated content – if they can tell that is.

'I suspect the next leading search engine will be one with the best AI and far more like a personal assistant than a search engine.'

Sun, 12 Feb 2023 02:36:00 -0600 text/html https://www.dailymail.co.uk/sciencetech/article-11723499/Could-ChatGPT-replace-Google-Experts-weigh-win-race-AI-search-engine.html
Killexams : Google Workspace, Cloud Services Price Changes: 5 Big Shifts

Cloud News

Mark Haranas

‘We’re announcing a few updates to our pricing to reflect the value in our products, alongside expanded commitment options to lock in the lowest pricing, providing our customers with more choice,’ says Google Workspace executive Steve Holt.

Google is changing its pricing, commitment plans and term options for Workspace and Google Cloud services in a move to offer more cost flexibility and choice for customers. However, some of these changes include an increase in costs, such as to Google Workspace’s Flexible Plan subscriptions for Business Starter, Business Standard and Business Plus editions.

“We’re announcing a few updates to our pricing to reflect the value in our products, alongside expanded commitment options to lock in the lowest pricing, providing our customers with more choice,” said Steve Holt, vice president of strategy for Google Workspace, in a blog post today.

Google Workspace is the company’s suite of collaboration and productivity apps that include tools like Gmail, Meet, Docs and Calendar, to name a few.

The Mountain View, Calif.-based company is also changing up-front commitments needed from Google Cloud customers.

[Related: Cloud Market Share Q4 2022: Microsoft Gains On AWS As Google Grows]

Google Cloud executives say some organizations find it challenging to predict what cloud resources they’ll need in months or years ahead.

“To help, we’re developing new ways for customers to consume and pay for Google Cloud services. We’re doing this by removing barriers to entry, aligning cost to consumption and rewarding longer-term commitments,” said Google Cloud’s Kelly Ducourty, vice president, go-to-market Strategy and Operations; and Joe Matz, vice president of Business Planning and Pricing, blog post today.

Google Cloud is the world’s No. 3 market share leader in cloud services, according to new cloud market data from IT research firm Synergy Research Group. Google Cloud won 11 percent share of the global cloud market in fourth quarter 2022, trailing Microsoft at 23 percent share and Amazon Web Services at 33 percent share.

However, Google Cloud grew cloud sales at a higher rate in fourth quarter 2022 compared to Microsoft and AWS by generating sales of $7.3 billion during the quarter, representing a growth rate of 32 percent year over year. Google Cloud is looking to continue this type of customer growth by launching new pricing tiers for its cloud services as well as Google Workspace.

Here are the five big changes around pricing, spending commitment as well as completely new options for Google Workspace and Google Cloud solutions that all Google partners need to know about.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

Wed, 15 Feb 2023 02:59:00 -0600 en text/html https://www.crn.com/news/cloud/google-workspace-cloud-services-price-changes-5-big-shifts
Killexams : Google Report Reveals Russia's Elaborate Cyber Strategy in Ukraine

In 2022, Russia-backed cyber-attacks targeting Ukraine rose 250% compared to 2020 and those targeting NATO countries, 300%.

This staggering surge is one of the findings from Google Threat Analysis Group (TAG) in a February 16 report, Fog of War: How the Ukraine Conflict Transformed the Cyber Threat Landscape, published in collaboration with Google Trust & Safety and threat intelligence firm Mandiant, now part of Google Cloud.

In the report, Google found that Russia’s aggressive, multi-faceted strategy to “gain a decisive wartime advantage in cyberspace” could actually date back to 2019.

Five Phases of Cyber Operations

During the first phase highlighted by Google, which spanned between 2019 and early 2022, Russia ran cyber espionage campaigns against Ukraine and NATO member-states, as well as what the American tech giant calls “pre-positioning” operations.

From April 2021, one month after Russian troops started to mass on the Ukraine border, the Russian Advanced Persistent Threat (APT) group UNC2589 (aka Frozenvista), “a new, probable GRU actor,” started deploying phishing attacks against Ukrainian organizations, the report claims. The GRU is the common acronym given to the Russian Armed Forces’ Main Directorate of the General Staff, a military intelligence agency.

Several other Russian-sponsored followed suit throughout 2021, including Fancy Bear (APT28, aka Frozenlake).

In mid-January 2022, a wave of disruptive and destructive cyber-attacks started, with wiper attacks such as WhisperGate (aka PayWipe) and its affiliate, WhisperKill (aka ShadyLook).

These were a taste of what was to come in the second phase when Russian troops began their kinetic invasion of Ukraine. The land-advance in February was accompanied by many more disruptive and destructive wiper attacks. This phase lasted until April, with the emergence of several new malware families, including the PartyTicket ransomware, the wiper CaddyWiper and Industroyer 2, an updated version of Industroyer, a destructive malware targeting industrial control systems (ICS), which is considered to have been used in the cyber-attack on Ukraine’s power grid in December 2016.

In May, Russian-backed threat actors entered a third phase where they started to reuse the same malware, primarily CaddyWiper, to attack entities in Ukraine and NATO countries.

According to the report, this phase lasted until July, followed by a lull in activity during August and September. Cyber-attacks resumed in October, in a fifth phase that saw Russian threat actors use CaddyWiper along with other new malware.

“From its incident response work, Mandiant observed more destructive cyberattacks in Ukraine during the first four months of 2022 than in the previous eight years, with attacks peaking around the start of the invasion. […] Many operations indicated an attempt by the GRU to balance competing priorities of access, collection, and disruption throughout each phase of activity,” the report reads.

A Multi-Faceted Strategy

In summary, Russia’s multi-pronged offensive approach in cyberspace included the following:

  • A dramatic increase in the use of destructive attacks on the Ukrainian government, military and civilian infrastructure
  • A spike in spear-phishing activity targeting NATO countries
  • An uptick in cyber operations designed to further multiple Russian objectives, such as hack-and-leak attacks targeting sensitive information

The report showed that some actors focused on specific types of attacks, such as Frozenlake/Fancy Bear, Frozenvista and Belarusian actor Puschcha (UNC1151) with phishing campaigns against Ukraine and NATO countries, and Coldriver (aka Gossamer Bear) with hack-and-leak campaigns against Ukraine and the UK.

One group, however, Frozenbarents (aka Sandworm, Voodoo Bear), dubbed “the GRU’s most versatile operator” by Google, ran all kinds of cyber-attacks against Ukraine and NATO countries.

“While we see these attackers focus heavily on the Ukrainian government and military entities, the campaigns we disrupted also show a strong focus on critical infrastructure, utilities and public services, and the media and information space,” the report reads.

However, the report also noted that many of these operations led to “mixed results.”

A good example is the Industroyer 2 attempted attack on the Ukrainian energy sector, which seemed to have failed.

Overt and Covert Disinformation Campaigns

Along with these straightforward cyber-attacks, the report showed that Russia has been running all types of information operations (IO) campaigns, from the most overt state-sponsored disinformation campaigns run by the infamous St-Petersburg-based ‘troll farm,’ the Internet Research Agency (IRA), to more covert campaigns run by affiliates like the Russian consulting firm Krymskybridge or groups linked with Russian intelligence.

Google claimed it “disrupted over 1950 instances of Russian IO activity in 2022,” targeting both Russian and foreign audiences.

The report also showed that “the war has split the loyalties of financially motivated attackers, [which has increased] the overlap between [them] and government-backed threat actors.”

This phenomenon is best represented by the fate of the Conti gang, which counted both Russian and Ukrainian members and exploded after some of its alleged leaders publicly supported the invasion.

“This shift in the Eastern European cyber-criminal ecosystem will likely have long-term implications for coordination between criminal groups and the scale of cybercrime worldwide,” notes the report.

Looking ahead, Google believes “with high confidence that Russian government-backed attackers will continue to conduct cyber-attacks against Ukraine and NATO partners, increase disruptive and destructive attacks in response to developments on the battlefield [and] increasingly expand to include NATO partners.

The researchers also think “with moderate confidence, that Russia will continue to increase the pace and scope of IO, particularly as we approach key moments like international funding, military aid, domestic referendums, and more.

Fri, 17 Feb 2023 02:10:00 -0600 Kevin Poireault text/html https://www.infosecurity-magazine.com/news/google-report-russia-elaborate/
Killexams : The Best Shared Calendar Apps for Your Business
  • A shared calendar app should be user-friendly and include straightforward scheduling and collaboration tools, sharing features, auto-sync, and cross-platform functionality.
  • Excellent shared calendar apps include Asana, Calendly, Google Calendar, Microsoft Outlook, Teamup, iCloud and Thunderbird.
  • Shared calendars can organize your team’s meeting presence and attendance, encourage transparency, streamline task management, and Boost work-life balance.
  • This article is for small business owners and managers who are looking for shared calendar apps.

Business owners constantly seek technology that boosts productivity, improves organization, and gets teams working together. Calendar apps are an excellent tech addition that can enhance communication and get your team on the same page. Though computers and smartphones often have built-in calendars, third-party calendar apps offer enhanced features that facilitate task management, automation, scheduling and more. We’ll share which features to look for in a calendar app and highlight seven excellent calendar app options. 

What features should you look for in a shared calendar app? 

When you’re considering shared business calendar apps, look for the following features: 

  • Ease of use. Shared calendar apps should be user-friendly and intuitive, with minimal navigation and maintenance required. They should also make the collaboration process smooth and straightforward. 
  • Simple scheduling tools. A shared calendar’s primary function is to organize everyone’s schedules, so scheduling should be easy. For example, look for functionality that lets you check co-workers’ availability at a glance. Other helpful tools include customization features, multiple-calendar availability, and time- and location-based reminders.
  • Collaboration and sharing features. Look for the ability to share availability, event invitations and calendars with your team. You’ll also want to collaborate on events, calendars, and documents or projects shared within the app.
  • Automatic syncing. Auto-syncing is an excellent time-saving tool. Ideally, any shared calendar updates will sync with your account and the accounts of anyone else involved. Many calendar apps feature automatic syncing and integration with other apps.
  • Cross-platform availability. Not everyone has the same platform, so cross-platform availability is a huge plus. It eliminates the need for multiple apps across platforms while keeping everyone on the same page regardless of the device they use. 

TipTip: If your team needs help working together in a hybrid office-remote setup, consider implementing collaboration tools such as Zoho Meeting, ClickMeeting, Fuze and Microsoft Teams.

7 best shared calendar apps

If you need a calendar app to use across your entire company, consider these seven options. All of these apps have helpful features, and business owners across different industries highly recommend them.


Asana is more than a shared calendar app; it also makes it effortless to manage team projects and tasks. The Timeline feature shows all project segments and how they fit together, and tracks changes as you go. Asana also features a mobile app and more than 100 integrations. There is a free plan, as well as paid plans that unlock additional features. 

“Asana isn’t just a calendar. … It’s an enterprise resource planner that includes a shared calendar function, but it also provides other collaboration tools we require,” said David Alexander, a designer, developer and digital marketer at Mazepress. “The pro of this approach includes having task management, communication and reporting tools all within a single interface. … Put simply, it’s one of the tools I couldn’t live without.”


Credit: Asana

TipTip: If project management is your team’s priority, learn how to choose the right project management software, and explore our reviews of the best online project management software.


Calendly is an automated scheduling platform that works with your calendar to check your availability automatically. It helps to schedule meetings without endless back-and-forth emails. Other features include buffer time between meetings, time zone detection, and compatibility with apps such as Salesforce and GoTo Meeting. [Find out more about these apps by reading our review of Salesforce and our GoTo Meeting review.]

“I use Calendly. I like to set up my podcast interviews,” said Michelle Ngome, a fractional diversity marketing consultant. “There is a free and a paid version. The free version allows you to use one category, while [with] the paid version, you can set up multiple categories. Plus, you can customize the URL.” 

Ngome said her favorite feature is that Calendly syncs with Google Calendar, allowing her to schedule personal appointments in Google without updating her Calendly schedule. The app also integrates with Outlook, Office 365 and Apple’s iCloud calendar.


Credit: Calendly

Google Calendar

Google Calendar is an integrated online calendar designed for teams. This calendar integrates seamlessly with other Google products, including Gmail, Drive, Contacts and Meet. You can access this app on computers, tablets and phones. 

“I use the Google Calendar app to book all my appointments with clients,” said Ana Santos, senior design program manager at Talkdesk. “It’s also handy for video meetings because it syncs with Google [Meet] if we assign a video conferencing option to the event.” 

Santos’ favorite feature is Google Calendar’s ability to sync your calendar across all devices and browsers if you’re logged in with your Google account.

Google Calendar

Credit: Google Play Store

Did you know?Did you know?: Google Calendar has even more functionality when you use Google Calendar hidden tips and tricks, such as hiding your inactive hours, working with keyboard shortcuts and managing your tasks.

Microsoft Outlook

Microsoft Outlook is a well-known personal information manager app that includes email, calendar functions, scheduling, task management and more. If you have a Microsoft Exchange, Office 365 or Outlook account, you can share your calendar with others. You can also create additional calendars for specific projects and share them with co-workers.

Outlook calendar

Credit: Microsoft


Teamup offers shared calendars for groups to simplify organization, scheduling and communication. Businesses can choose from free and paid plans. Teamup also offers a live demo and a three-day trial, so you can see for yourself if this app is a good fit for your team.

This program was built specifically for groups. The calendars are easy to use; they’re organized by color and can easily and securely be shared with other team members through a secure URL. 

“I spent ages looking for a good shared calendar to manage events and holidays for a spread-out team of people,” said Ben Taylor, founder of homeworkingclub.com. “I eventually opted for … Teamup. It gave me the ability to set up lots of different event categories, [it] allowed staff to pull their choice of calendars into their own software using ICS feeds, and [it] even comes with an app for iOS and Android.”


Credit: Teamup Solutions AG


iCloud isn’t just for storage; it also features an easy-to-use calendar that integrates with any Apple device. The iCloud calendar app allows your team to schedule meetings, share information and communicate with ease. You can also toggle your calendar view to “Today” to view your daily tasks and projects at a glance. The functionality is straightforward and very similar to Google’s calendar, making it a popular choice. 

But there’s one downside to this app: Like most Apple products, it loses a lot of functionality on non-Apple devices. Overall, this calendar app is a good choice if your entire team uses Apple products.

Source: Apple Inc.

Did you know?Did you know?: If you’re debating between iOS vs. Android for your business apps and devices, keep in mind that if you’re already enmeshed in one company’s products, it makes sense to stick with that operating system.

Thunderbird Lightning Calendar

Thunderbird Lightning Calendar is one of the most powerful calendar apps for Linux users, though it also features Windows and Mac capabilities. Thunderbird’s display includes tabs for your email, calendar and tasks, and users can easily navigate between these tabs to communicate and stay organized throughout the day. 

The calendar offers several views, including a summary of everything on your schedule for a single day and a search function with time filters and preset event categories. Lightning Calendar integrates seamlessly with Thunderbird and SeaMonkey email services. 

While it’s not the fanciest shared calendar app on the list, Thunderbird Lightning Calendar is a helpful all-in-one tool to keep you and your team on track.

Source: Thunderbird

Benefits of using shared calendar apps

Here are some of the top advantages of using shared calendar apps:

  • Improved meeting organization. Your shared calendar view can show you whether team members have RSVP’d to any business meetings to which you’ve invited them. If not, you can follow up – often directly from the app – to get a final answer. This way, if you’re meeting with clients, you can present a more unified front with a larger group and hold a more productive video conference or in-person meeting.
  • Transparency. Knowing when your team members are available or unavailable can help you hold everyone accountable while respecting boundaries. Task-based calendars can tell your employees what they should work on and when, and remind you how you’ve divided everyone’s work. Employees can make themselves available during their most productive work times so managers can schedule crucial tasks for when they’re most likely to be accomplished.
  • Better work-life balance. Employees can mark themselves as out of the office on the calendar app when they’re not working. This way, you or other employees don’t contact them while they’re trying to maintain their work-life balance.
  • Task management and delegation. If you see that a specific employee’s calendar is full, you’ll know to delegate responsibility to others. If everyone’s calendar is packed and all tasks are assigned, you’ll know you’ve been using your calendar correctly.

Boost workplace collaboration and time management

Shared calendar apps Boost collaboration and time management within teams and across your company. Most devices and email accounts come with these calendars, so it’s incredibly easy to start and continue using them. All of the apps we’ve listed above are great options with excellent reviews from business leaders.

Max Freedman and Saige Driver contributed to the reporting and writing in this article. Some source interviews were conducted for a previous version of this article.

Sun, 22 Jan 2023 10:00:00 -0600 en text/html https://www.businessnewsdaily.com/11084-best-shared-calendar-apps-business.html
Killexams : Eric Schmidt Is Building the Perfect AI War-Fighting Machine

Schmidt became CEO of Google in 2001, when the search engine had a few hundred employees and was barely making money. He stepped away from Alphabet in 2017 after building a sprawling, highly profitable company with a stacked portfolio of projects, including cutting-edge artificial intelligenceself-driving cars, and quantum computers.

Schmidt now sees another opportunity for technological reinvention to lead to domination, this time for the US government in competition with other world powers. He may be uniquely well positioned to understand what the Pentagon needs to reach its technological goals and to help the agency obtain it. But his ties to industry raise questions about how the US should aim to align the government and the private sector. And while US military power has long depended on advances in technology, some fear that military AI can create new risks.

Good People, Bad System

Speaking over Zoom from his office in New York, Schmidt lays out a grand vision for a more advanced DOD that can nimbly harness technology from companies like Istari. In a cheery orange sweater that looks like it’s made of exquisite wool, he casually imagines a wholesale reboot of the US armed forces.

“Let's imagine we’re going to build a better war-fighting system,” Schmidt says, outlining what would amount to an enormous overhaul of the most powerful military operation on earth. “We would just create a tech company.” He goes on to sketch out a vision of the internet of things with a deadly twist. “It would build a large number of inexpensive devices that were highly mobile, that were attritable, and those devices—or drones—would have sensors or weapons, and they would be networked together.”

The problem with today’s Pentagon is hardly money, talent, or determination, in Schmidt’s opinion. He describes the US military as “great human beings inside a bad system”—one that evolved to serve a previous era dominated by large, slow, expensive projects like aircraft carriers and a bureaucratic system that prevents people from moving too quickly. Independent studies and congressional hearings have found that it can take years for the DOD to select and buy software, which may be outdated by the time it is installed. Schmidt says this is a huge problem for the US, because computerization, software, and networking are poised to revolutionize warfare.

Ukraine’s response to Russia’s invasion, Schmidt believes, offers pointers for how the Pentagon might improve. The Ukrainian military has managed to resist a much larger power in part by moving quickly and adapting technology from the private sector—hacking commercial drones into weapons, repurposing defunct battlefield connectivity systems, 3D printing spare parts, and developing useful new software for tasks like military payroll management in months, not years.

Schmidt offers another thought experiment to illustrate the bind he’s trying to get the US military out of. “Imagine you and I decide to solve the Ukrainian problem, and the DOD gives us $100 million, and we have a six-month contest,” he says. “And after six months somebody actually comes up with some new device or new tool or new method that lets the Ukrainians win.” Problem solved? Not so fast. “Everything I just said is illegal,” Schmidt says, because of procurement rules that forbid the Pentagon from handing out money without going through careful but overly lengthy review processes.

A New Weapon

The Pentagon’s tech problem is most pressing, Schmidt says, when it comes to AI. “Every once in a while, a new weapon, a new technology comes along that changes things,” he says. “Einstein wrote a letter to Roosevelt in the 1930s saying that there is this new technology—nuclear weapons—that could change war, which it clearly did. I would argue that [AI-powered] autonomy and decentralized, distributed systems are that powerful.”

With Schmidt’s help, a similar view has taken root inside the DOD over the past decade, where leaders believe AI will revolutionize military hardware, intelligence gathering, and backend software. In the early 2010s the Pentagon began assessing technology that could help it maintain an edge over an ascendant Chinese military. The Defense Science Board, the agency’s top technical advisory body, concluded that AI-powered autonomy would shape the future of military competition and conflict.

But AI technology is mostly being invented in the private sector. The best tools that could prove critical to the military, such as algorithms capable of identifying enemy hardware or specific individuals in video, or that can learn superhuman strategies, are built at companies like Google, Amazon, and Apple or inside startups.

Sun, 12 Feb 2023 22:00:00 -0600 en-US text/html https://www.wired.com/story/eric-schmidt-is-building-the-perfect-ai-war-fighting-machine/
Killexams : Charles Todd Directs Ludacris and Flo Milli for Google’s ‘Black-Owned Friday’ in Collaboration with BBH USA

LBB> Tell us a little bit about how you first started working with Google on this - when did they come to you and what was the brief like?

Charles> Our first conversations began about two months prior to production and, from the beginning, I was really impressed with the brief. You could feel the fun and excitement in its presentation. For someone like myself who likes to experiment with format, tone and genre, it was kind of a director’s dream. There was that special balance of having a clearly thought out idea with plenty of room for imagination and interpretation in my mind.

Kasia & Estefanio> This is our third year bringing to life Google Black-Owned Friday, and this year’s challenge was, “how can we make the initiative still feel fresh, surprising, and different from past years?” While the momentum keeps rising, there’s always more work to be done to show people how Google makes it easier to support Black-owned businesses with their search tools and Black-owned business badge. When challenged to make Black-Owned Friday feel fresh, we decided to make it bigger than one day, using a ‘choose your own adventure’ style music video - with a mix of film styles with everything from hyper-stylised realism to animation - to show how people could use Google tools to support Black-owned businesses in their everyday lives, 365 days a year.

LBB> What was it about Charles’ style that made him the ideal director for this year’s spot?

Kasia & Estefanio> Because this year’s work focused on creating so many unique journeys, we were drawn to Charles’ wide range of visual language. His experience with everything from documentaries to highly-stylised music videos showed us he could help build a whirlwind of crazy, eye-catching worlds. And his contagious positive energy won us over from the start. 

LBB> The spot is getting attention again during Black History Month - what does Black History Month mean to you?

Charles> Our history is a reminder of our brilliance. Understanding that I am all that came before me is equally heavy and empowering. I try not to lose myself in the details and instead focus on the simple actions that uplift my community. Our set was predominantly black. Those in front of the camera were predominantly black. I hope I’m doing my part.

LBB> This spot is to mark ‘Black-Owned Friday’ - how did you feel when asked to create a celebratory film for the occasion? Why was it important for you to collaborate with Google on this particular project?

Charles> This past year was one of transition for me.  From a commercial perspective, I wanted to close the gap between my existing portfolio and who I felt I was as a storyteller (a process that required searching for my own voice amongst the inundation of external noise). What I found was an interest in telling uplifting stories with an unexpected tone. This project felt like the culmination of that search – an opportunity to create something special that embodied who I am as a director. I’m very protective of how my community is portrayed on-screen. The collaboration with Google was really special in that they supported my vision at every step of the way. This was one of my favourite projects to date.

Kasia & Estefanio> Even though this is year three and our momentum keeps building, there’s still more work to be done to keep changing the shopping landscape, and making it more instinctual for people to support Black-owned businesses. With resources like the Black-owned business badge on Google, it’s easier than ever for shoppers to search and shop Black-owned. Every year becomes a new challenge but also a new opportunity to bring to light more businesses and show off their amazing offerings. 

LBB> How much creative freedom did you have with the brief and what was your initial response to it?

Charles> I loved the brief. Because of the interactive element (you can choose your own adventure), there was a detailed framework for how the scenes would begin and end; however, the look and feel, the progression and the tone was open to interpretation. So I started embedding my personality and voice into the creative until we found something that we all loved.

LBB> What kind of mood did you want to set with the spot? What did you want viewers to take away after watching it?

Kasia & Estefanio> Our ambition is always to go triumphant. This isn’t about getting people to support a brand out of pity - it’s about celebrating these amazing business owners and their incredible products, to show people what they might be missing out on. 

LBB> The video features Ludacris and Flo Milli - you have quite a lot of experience working with big names. What was it like to have Ludacris and Flo Milli on set?

Charles> They are both so magnetic on camera, you can’t help but feel inspired watching them express themselves on-screen. After the first-take of Flo Milli’s performance the entire mood on-set shifted. You could feel her energy vocally, but to see it play out in front of the camera was incredible. I grew up performing Ludacris songs at talent shows, so needless to say, I’m a huge fan of his artistry. His music videos alone belong in their own hall of fame! But, more memorable than his talent (which is mind-blowing) was how supportive and encouraging he was throughout the entire process.  The first time we hopped on a call he said, “I love the treatment. My only note is to make it more ludicrous.”  He really wanted to go for it and put a lot of trust in me to make that happen.

LBB> The spot is part music video, part commercial. Charles, how did you balance the two elements while ideating and shooting?

Charles> I’m a strong believer that commercials don’t have to look or feel any one particular way, so I was eager to blur those lines and focus first and foremost on making an enjoyable video to watch. The task was to make this feel like the unique collaboration that it was between Ludacris, Flo Milli, BBH USA, Google and myself. Our time on-set was the culmination of a well thought through pre-production process. By the time the camera started rolling, the only thing left to do was have fun.

LBB> Why did you choose a mixed-media approach to the spot?

Charles> The mixed-media approach was centred on the belief that buying black could transform the world around you, inspiring your expression in ways you never thought possible. In a video that celebrates the diversity of the buying black experience, it felt appropriate to have a diverse visual language that embodied that idea.

LBB> How did you work with the spot’s song to create the visuals - which came first (song or visuals)?

Charles> We received the track early on in the pre-production process, after the framework was set but before anything was set in stone. It was actually a nice collaboration process of tailoring/tweaking the song to the visuals and then vice-versa. Once we found a nice groove of what needed to happen sonically and visually (due to the interactive element), we started exploring how to tie the two components together in a cohesive way, incorporating lighting cues, set dressing and camera techniques to emphasise our favourite lines from each verse and chorus.

LBB> The scale of the spot is pretty epic - tell us about the sets and making all the elements come together in the final film.

Charles> The key was an early and consistent collaboration between our production designer, cinematographer and VFX specialist, all of whom were equally talented and technically sound. We auditioned and reworked ideas and concepts for the sets until we found a unique universe for the video to live in. I’m very pleased with the result.

LBB> Did you run into challenges while filming? If so, how did you get past them?

Charles> Our challenges were mostly in pre-production, balancing the technical requirements of an interactive video with the cadence of an actual song. After a decision has been made by the viewer, the backend requires a bit of time to load the next scene, but obviously you can’t pause the song while that’s happening. So we had to find a way to make the choice visually engaging on-screen. That’s what led to Ludacris as a human metronome bouncing back and forth between two possible routes and incorporating two amazing dancers at another inflection point.

Kasia & Estefanio> It’s always a challenge to coordinate products on set, and this year we had items from well over 70 different Black-owned businesses. Every item was curated to match a specific scene, and either shipped from around the country or shopped locally in Atlanta, then captured on film and later photographed to become shoppable in the film.  A huge challenge this year was just juggling all the different options in the film, making sure we had a wide diversity of products and brands featured in each scene, that they were visually distinct, that they each had something special that would make you want to go back and see all the different possibilities. And our shoppable end credits are actually customised based on your unique journey - so you only see photos of products that appeared in your version of the film, based on the choices you made. This meant that any time we made a change to a scene or to a product photo/title, we had to go back and update each end sequence accordingly. 

LBB> What was your favourite part of working on the spot?

Charles> I really cherish the fun we have on-set.  It’s a chance to be a kid and play with the world you’ve been dreaming about. It’s really important to me that people have a good time while we’re filming – I like to think that the energy from the set flows on-screen and into post-production.  

Kasia & Estefanio> The best thing about working on Black-owned Friday is the opportunity to reinvent it every year. While the core of the idea has stayed the same since 2020, we’ve been able to use new insights to keep creating unique executions that engage viewers, celebrate Black-owned businesses, drive positive business results, and just get people excited about discovering cool new things to shop.

Thu, 16 Feb 2023 19:56:00 -0600 en text/html https://lbbonline.com/news/charles-todd-directs-ludacris-and-flo-milli-for-googles-black-owned-friday-in-collaboration-with-bbh-usa
Killexams : Collaborative efforts, equitable access crucial to bridging gaps between digital and global health: Prof Ilona Kickbusch
Collaborative efforts, equitable access crucial to bridging gaps between digital and global health: Prof Ilona Kickbusch
New Delhi: Healthcare advancements across the world are being spearheaded by digital transformations as artificial intelligence (AI), machine learning (ML), and digital data are revolutionising the industry at a rapid scale. Effective IT deployment is at the forefront of this new-age healthcare revolution, informed health industry experts at the tenth International Conference on ‘Transforming Healthcare with IT.’

At the inaugural session of the conference, Prof Ilona Kickbusch, Founding Director and Chair, Global Health Centre, Graduate Institute of International & Development Studies, Geneva elucidated on the subject ‘Digital Health and Global Health - Synonyms?’

Prof Kickbusch addressed the conference to highlight that with the increasing challenges posed by communicable diseases due to new obstacles such as antimicrobial resistance, in light of the bygone COVID-19 pandemic, the health industry is in evermore need of digital health solutions that align with global health priorities. She informed the audience and panel members, “In my experience, these are still two distinct fields. Those working in digital health are not automatically thinking of the global health impact or the potential of digital solutions, particularly for the world. Similarly, people in global health do not consider how digital technology can advance or undermine their work. Nearly three billion people, almost one-third of the population are not connected to the internet, and even more, people do not have access to universal health coverage. Therefore they are excluded from digitalised health systems, online sources of health information, and the growing number of digital tools that are accessible through mobile phones and digital devices. That is why we need to work with diligence and speed, to increase the convergence between digital and global health.”

During the COVID-19 pandemic, when the entire world was shut down, the only way for people to transcend geopolitical borders was through digital connectivity. Moreover, the advancements that helped the world tackle the pandemic were also aided by the power of technology. This showcased the power of digital transformations and highlighted its significance as a global priority as it enabled a change in our very notion of health and wellbeing. However, such exponential growth also brought along with it many significant challenges.

Relaying this sentiment, Prof Kickbusch said, “The boundaries of digital transformations of health are being pushed forward at an accelerating pace often without the concern of health equity and human rights. And that for us is the focus of global health. We see that government regulations often can’t keep up with the enormous speed of change. Digital transformations should be driven by public purpose and support the mission of public health and universal health coverage.”

She notified the members of the conference that so far, digital and global health are not synonymous, but in the future, they could be. She said, “The effect of digital transformation is becoming so pervasive that it will soon become the dominant prism through which we think about the future of health and healthcare. We can not think about prevention and health promotion without thinking digitally. So digital health and global health can not only mean care, they mean creating health. Therefore we must recognise that digital transformation itself is the determinant of health. They can decide over life or death, they can lead to specific health impacts, they interface with political, societal, and economic climates and we need to address them accordingly.”

“We believe that digital transformation holds great promise to Boost health and wellbeing but this potential will remain theoretical and limited to certain pockets of the globe unless some important steps are taken and that is why the priorities of the G20 presidency are so critical. It will help address the enormous divides we see today in both health and connectivity. It will help us take up the challenge to make the health system digital-first and make health services and prevention available through digital tools and platforms,” she added.

Diving deeper into the issue of digital transformations associated with global health, Prof Kickbusch laid special focus on the crucial aspect of health data governance. Anyone even slightly familiar with today’s digital space must know the massive amount of data that is generated per second online. However, there is yet to be any responsible ethical governance of that data. She made the conference members aware of the fact that in February, hundreds of organisations called on WHO and its member states to start working on a global framework for health data governance that will allow the value of data to be used for public good whilst protecting individual rights and promoting equity. She also applauded India for prioritising digital health data governance to assume a prominent space in all global health policies under its G20 presidency.

Prof Kickbusch then highlighted the importance of data solidarity to increase collective control over data use, enabling equitable participation of all communities. She said, “A solidarity-based approach can ensure that data collection can prevent harmful data use. Data solidarity also entails that people that are harmed by data use, have access to support. We rarely take that into account. And finally, data solidarity aims to find ways to share profits emerging from commercial data for global health and other public purposes.”

Shining a light on the importance of equitable access through a collaborative approach to effectively bridge the gap between digital and global health, she said, “Expanding the benefits of data, global partnership, and coordinating investments are needed to scale up access to open source digital public goods that can help especially in low-income contexts. Through our pandemic treaty and other global partnership we can ensure that innovations are equitably applied in support of global health goals leaving no one behind.”

She added, “We need to identify the best buys in digital health so private investors can direct their resources towards the tools and approaches with the greatest potential to accelerate universal health coverage. So, global partnerships are critical for generating knowledge for identifying best practices, to foster collaborative scientific cutting edge research into digital health solutions that will benefit everyone.”

Highlighting the urgency to prevent those aspects that undermine health and wellbeing by laying special focus on the importance of building trust between all stakeholders of the digital health ecosystem, Prof Kickbusch suggested that digital transformation, although essential for taking the next leap in healthcare, poses a new set of ethical and human rights challenges, such as the concerns about privacy, safety, and rights violations contributing to a lack of trust. She said, “We have neglected what we call the soft issues during the COVID-19 pandemic. What made the difference, if we compare the countries that had successful responses to COVID-19 was trust. Lack of trust can arise from the fact that the design and the governance of digital solutions consistently fail to include key groups. Young people are often excluded from decision-making spaces on the digital and they are the ones that are practising the digital world, and will live and benefit from the digital systems of the future the most.”

Prof Kickbusch concluded her address by urging the conference members that all stakeholders of digital transformations and solutions to shape global health design and responses, must act in a precautionary, ethical, mission-oriented, and value-based approach. She stated that the health of all, values of democracy, equity, solidarity, inclusion, and human rights must be upheld at all stages of the digital development and implementation cycle. Our leaders must view digital transformation through the lens of universal health coverage to truly realise the potential of digitalisation; only then, digital health and global health becoming one will not just be a dream but a reality of our health future declared Prof Kickbusch.

Mon, 13 Feb 2023 00:05:00 -0600 en text/html https://health.economictimes.indiatimes.com/news/health-it/collaborative-efforts-equitable-access-crucial-to-bridging-gaps-between-digital-and-global-health-prof-ilona-kickbush/97878008
Killexams : Collaboration Display Market Growth and Status Explored in a New Research Report 2028

The MarketWatch News Department was not involved in the creation of this content.

Feb 08, 2023 (The Expresswire) -- "Collaboration Display Market" Size, Share and Trends Analysis Report 2023 - By Applications (Corporate Offices, Government Organizations, Educational Institutes), By Types (Hardware, Software and Services), By Segmentation analysis, Regions and Forecast to 2028. The Global Collaboration Display market Report provides In-depth analysis on the market status of the Collaboration Display Top manufacturers with best facts and figures, meaning, Definition, SWOT analysis, PESTAL analysis, expert opinions and the latest developments across the globe, the Collaboration Display Market Report contains Full TOC, Tables and Figures, and Chart with Key Analysis, Pre and Post COVID-19 Market Outbreak Impact Analysis and Situation by Regions.

What is the Collaboration Display market growth?

Collaboration Display Market Size is projected to Reach Multimillion USD by 2028, In comparison to 2022, at unexpected CAGR during the forecast Period 2023-2028.

Browse Detailed TOC, Tables and Figures with Charts which is spread across 93 Pages that provides exclusive data, information, vital statistics, trends, and competitive landscape details in this niche sector.

Client Focus

1. Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the Collaboration Display market?

Yes. As the COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationship and raw material price system, we have definitely taken them into consideration throughout the research, and in Chapters, we elaborate at full length on the impact of the pandemic and the war on the Collaboration Display Industry

Final Report will add the analysis of the impact of Russia-Ukraine War and COVID-19 on this Collaboration Display Industry.


This research report is the result of an extensive primary and secondary research effort into the Collaboration Display market. It provides a thorough overview of the market's current and future objectives, along with a competitive analysis of the industry, broken down by application, type and regional trends. It also provides a dashboard overview of the past and present performance of leading companies. A variety of methodologies and analyses are used in the research to ensure accurate and comprehensive information about the Collaboration Display Market.

Which are the major market drivers for Collaboration Display Market?

The Rise in demand for these Corporate Offices, Government Organizations, Educational Institutes applications will assist in the expansion of the market.

Get a trial PDF of report -https://precisionreports.co/enquiry/request-sample/21462219

Collaboration Display Market - Competitive and Segmentation Analysis:

2. How do you determine the list of the key players included in the report?

With the aim of clearly revealing the competitive situation of the industry, we concretely analyze not only the leading enterprises that have a voice on a global scale, but also the regional small and medium-sized companies that play key roles and have plenty of potential growth.

Which are leading players in the Collaboration Display market?

● Sharp Corporation
● Viewsonic
● Cisco
● Microsoft Corporation
● Google
● LG Electronics
● Samsung Electronics
● Avocor
● Panasonic
● Sony Professionals

Short Description About Collaboration Display Market:

The Global Collaboration Display market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028. In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Market Analysis and Insights: Global Collaboration Display Market

The global Collaboration Display market size is projected to reach USD million by 2028, from USD million in 2021, at a Impressive CAGR during 2022-2028.

Fully considering the economic change by this health crisis, Hardware accounting for Percent of the Collaboration Display global market in 2021, is projected to value USD million by 2028, growing at a revised Percent CAGR from 2022 to 2028. While Corporate Offices segment is altered to an Percent CAGR throughout this forecast period.

China Collaboration Display market size is valued at USD million in 2021, while the North America and Europe Collaboration Display are USD million and USD million, severally. The proportion of the North America is Percent in 2021, while China and Europe are Percent and respectively, and it is predicted that China proportion will reach Percent in 2028, trailing a CAGR of Percent through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR percent, percent, and Percent respectively for the next 6-year period. As for the Europe Collaboration Display landscape, Germany is projected to reach USD million by 2028 trailing a CAGR of Percent over the forecast period 2022-2028.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Collaboration Display market to help players in achieving a strong market position. Buyers of the report can access Verified and reliable market forecasts, including those for the overall size of the global Collaboration Display market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Collaboration Display market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Collaboration Display market.

Global Collaboration Display Scope and Market Size

Collaboration Display market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Collaboration Display market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Get a trial Copy of the Collaboration Display Report 2023

3. What are your main data sources?

Both Primary and Secondary data sources are being used while compiling the report.

Primary sources include extensive interviews of key opinion leaders and industry experts (such as experienced front-line staff, directors, CEOs, and marketing executives), downstream distributors, as well as end-users.Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. We also cooperate with some third-party databases.

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historical data and forecast (2017-2028) of the following regions are covered in Chapter 4 and Chapter 7:

● North America (United States, Canada and Mexico) ● Europe (Germany, UK, France, Italy, Russia and Turkey etc.) ● Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam) ● South America (Brazil, Argentina, Columbia etc.) ● Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

This Collaboration Display Market Research/Analysis Report Contains Answers to your following Questions

● What are the global trends in the Collaboration Display market? Would the market witness an increase or decline in the demand in the coming years? ● What is the estimated demand for different types of products in Collaboration Display? What are the upcoming industry applications and trends for Collaboration Display market? ● What Are Projections of Global Collaboration Display Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export? ● Where will the strategic developments take the industry in the mid to long-term? ● What are the factors contributing to the final price of Collaboration Display? What are the raw materials used for Collaboration Display manufacturing? ● How big is the opportunity for the Collaboration Display market? How will the increasing adoption of Collaboration Display for mining impact the growth rate of the overall market? ● How much is the global Collaboration Display market worth? What was the value of the market In 2020? ● Who are the major players operating in the Collaboration Display market? Which companies are the front runners? ● Which are the latest industry trends that can be implemented to generate additional revenue streams? ● What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Collaboration Display Industry?

Customization of the Report

4. Can I modify the scope of the report and customize it to suit my requirements?

Yes. Customized requirements of multi-dimensional, deep-level and high-quality can help our customers precisely grasp market opportunities, effortlessly confront market challenges, properly formulate market strategies and act promptly, thus to win them sufficient time and space for market competition.

Inquire more and share questions if any before the purchase on this report at -https://precisionreports.co/enquiry/pre-order-enquiry/21462219

Detailed TOC of Global Collaboration Display Market Insights and Forecast to 2028

1 Collaboration Display Market Overview
1.1 Product Overview and Scope of Collaboration Display
1.2 Collaboration Display Segment by Type
1.2.1 Global Collaboration Display Sales Growth Rate Comparison by Type (2022-2028)
1.3 Collaboration Display Segment by Application
1.3.1 Global Collaboration Display Sales Comparison by Application: (2022-2028)
1.4 Global Collaboration Display Market Size Estimates and Forecasts
1.4.1 Global Collaboration Display Revenue 2017-2028
1.4.2 Global Collaboration Display Sales 2017-2028
1.4.3 Collaboration Display Market Size by Region: 2017 Versus 2021 Versus 2028

2 Collaboration Display Market Competition by Manufacturers
2.1 Global Collaboration Display Sales Market Share by Manufacturers (2017-2022)
2.2 Global Collaboration Display Revenue Market Share by Manufacturers (2017-2022)
2.3 Global Collaboration Display Average Price by Manufacturers (2017-2022)
2.4 Manufacturers Collaboration Display Manufacturing Sites, Area Served, Product Type
2.5 Collaboration Display Market Competitive Situation and Trends
2.5.1 Collaboration Display Market Concentration Rate
2.5.2 The Global Top 5 and Top 10 Largest Collaboration Display Players Market Share by Revenue
2.5.3 Global Collaboration Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.6 Manufacturers Mergers and Acquisitions, Expansion Plans

3 Collaboration Display Retrospective Market Scenario by Region
3.1 Global Collaboration Display Retrospective Market Scenario in Sales by Region: 2017-2022
3.2 Global Collaboration Display Retrospective Market Scenario in Revenue by Region: 2017-2022
3.3 North America Collaboration Display Market Facts and Figures by Country
3.3.1 North America Collaboration Display Sales by Country
3.3.2 North America Collaboration Display Revenue by Country
3.3.3 United States
3.3.4 Canada
3.4 Europe Collaboration Display Market Facts and Figures by Country
3.4.1 Europe Collaboration Display Sales by Country
3.4.2 Europe Collaboration Display Revenue by Country
3.4.3 Germany
3.4.4 France
3.4.5 U.K.
3.4.6 Italy
3.4.7 Russia
3.5 Asia Pacific Collaboration Display Market Facts and Figures by Region
3.5.1 Asia Pacific Collaboration Display Sales by Region
3.5.2 Asia Pacific Collaboration Display Revenue by Region
3.5.3 China
3.5.4 Japan
3.5.5 South Korea
3.5.6 India
3.5.7 Australia
3.5.8 China Taiwan
3.5.9 Indonesia
3.5.10 Thailand
3.5.11 Malaysia
3.6 Latin America Collaboration Display Market Facts and Figures by Country
3.6.1 Latin America Collaboration Display Sales by Country
3.6.2 Latin America Collaboration Display Revenue by Country
3.6.3 Mexico
3.6.4 Brazil
3.6.5 Argentina
3.7 Middle East and Africa Collaboration Display Market Facts and Figures by Country
3.7.1 Middle East and Africa Collaboration Display Sales by Country
3.7.2 Middle East and Africa Collaboration Display Revenue by Country
3.7.3 Turkey
3.7.4 Saudi Arabia
3.7.5 UAE

4 Global Collaboration Display Historic Market Analysis by Type
4.1 Global Collaboration Display Sales Market Share by Type (2017-2022)
4.2 Global Collaboration Display Revenue Market Share by Type (2017-2022)
4.3 Global Collaboration Display Price by Type (2017-2022)
5 Global Collaboration Display Historic Market Analysis by Application
5.1 Global Collaboration Display Sales Market Share by Application (2017-2022)
5.2 Global Collaboration Display Revenue Market Share by Application (2017-2022)
5.3 Global Collaboration Display Price by Application (2017-2022)

6 Key Companies Profiled
6.1 Company 1
6.1.1 Corporation Information
6.1.2 Description and Business Overview
6.1.3 Collaboration Display Sales, Revenue and Gross Margin (2017-2022)
6.1.4 Collaboration Display Product Portfolio
6.1.5 latest Developments/Updates

7 Collaboration Display Manufacturing Cost Analysis
7.1 Collaboration Display Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.3 Manufacturing Process Analysis of Collaboration Display
7.4 Collaboration Display Industrial Chain Analysis

8 Marketing Channel, Distributors and Customers
8.1 Marketing Channel
8.2 Collaboration Display Distributors List
8.3 Collaboration Display Customers

9 Collaboration Display Market Dynamics
9.1 Collaboration Display Industry Trends
9.2 Collaboration Display Market Drivers
9.3 Collaboration Display Market Challenges
9.4 Collaboration Display Market Restraints

10 Global Market Forecast
10.1 Collaboration Display Market Estimates and Projections by Type
10.1.1 Global Forecasted Sales of Collaboration Display by Type (2023-2028)
10.1.2 Global Forecasted Revenue of Collaboration Display by Type (2023-2028)
10.2 Collaboration Display Market Estimates and Projections by Application
10.2.1 Global Forecasted Sales of Collaboration Display by Application (2023-2028)
10.2.2 Global Forecasted Revenue of Collaboration Display by Application (2023-2028)
10.3 Collaboration Display Market Estimates and Projections by Region
10.3.1 Global Forecasted Sales of Collaboration Display by Region (2023-2028)
10.3.2 Global Forecasted Revenue of Collaboration Display by Region (2023-2028)

11 Research Finding and Conclusion

12 Methodology and Data Source
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Author List
12.4 Disclaimer

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