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Google has a long history of famous algorithm updates, search index changes and refreshes. Below is a history of the major Google search algorithm updates.

Want to read our latest coverage of algorithm updates and changes? Jump to the latest algorithm update news and guides.

How many times does Google update its search algorithms?

Google search is changing all the time. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.

The history of Google algorithm updates: 2003-today

Here is a complete history of Google algorithm updates that you need to know about, in reverse chronological order.

2022 Google Algorithm Updates

Google helpful content system update

Dec. 6

This update added new signals to its classifier and also brought the helpful content update globally for all languages. Google said the rollout would take up to two weeks.

October 2022 spam update

Oct. 19

Google rolled out the latest improvements to its systems that detect search spam. Google did not specifically say whether this update was focused on links, content or other forms of spam. This update was global, affecting all languages. The October 2022 spam update took less than 48 hours to fully roll out.

September 2022 Product Reviews Update

Sept. 20

This was the second Product Reviews Update of the year and fifth overall. While Google typically doesn’t like to overlap algorithm updates, this update was launched before the September 2022 Core Update was complete. It was meant to reward English-language product reviews that are helpful and useful to searchers. Rollout completed Sept. 26.

September 2022 Core Update

Sept. 12

This was the second core update of the year and launched three days after the helpful content update finished rolling out. Overall, it seemed less significant than previous core updates, including the May 2022 core update. Rollout of completed Sept. 26.

Learn more about Core updates in our guide, Google Broad Core Algorithm Updates: Everything you need to know.

Helpful content update

Aug. 25

On Aug. 18, Google revealed details about its new helpful content update, a sitewide signal that is meant to reward content that helps or informs people, rather than content that is created primarily to rank well in search results. It began rolling out Aug. 25 and completed 15 days later on Sept. 9.

Google provided a list of 15 questions to ask about your content reviews to ensure you are building human-first content. It also said that the types of content that could be most impacted would be online education materials, arts and entertainment, shopping and tech-related. However, the impact was mostly felt in a few website categories (e.g., ringtones, coding, lyrics). Its overall impact was relatively small.

July 2022 Product Reviews Update

July 27

Google said the fourth release of the product reviews update would take 2-3 weeks to roll out but later announced it had fully rolled out after six days. This was more of a refresh than anything new, and is meant to reward high-quality product reviews. As a whole, this update was not as widespread and had little ranking volatility compared to prior product review updates.

May 2022 Core Update

May 25

This was the first broad core algorithm update of 2022 and the first in more than 6 months. Google said it would take up to two weeks to fully roll out. As with all other past core updates, Google has made broad changes to how its ranking systems assess content.

March 2022 Product Reviews Update

March 23

Google said the third release of the product reviews update, which will take a “few weeks” to fully roll out, builds on the work of the two prior product review updates. Like those, this update is meant to help Google to identify high-quality product reviews and reward them with better rankings.

There were three new bits of advice from Google around ranked lists, recommendations of “best” products and creating reviews for multiple vs. individual products.

Page Experience Update (desktop)

Feb. 22

This update included all the signals from the mobile version of the page experience update, except for the page needing to be mobile-friendly. It took 9 days to fully roll out.

2021 Google Algorithm Updates

December 2021 Product Reviews Update

Dec. 1

The goal of the Google product reviews update, like the April Product Reviews Update, was to reward outstanding product reviews in search results. Google wanted to show users content with insightful analysis and original search, written by topical experts or enthusiasts. It took about three weeks for this update to fully roll out.

Google’s new advice for this update: provide more multimedia “evidence” around your product reviews and include links to multiple sellers.

November 2021 Local Search Update

Nov. 30

Google said this global update was a “rebalancing of various factors we consider in generating local search results.” It ran between Nov. 30 and Dec. 8, overlapping with the December 2021 Core Update and December 2021 Product Reviews Update. However, Google didn’t confirm this update happened until Dec. 16.

November 2021 Core Update

Nov. 17

This was the third and final Core Update of 2022. Like all of Google’s core updates, the November 2021 core update was wide-reaching, impacting websites and SEO across all languages and took about two weeks to fully roll out.

November 2021 spam update

Nov. 3

Google announced an update to its search spam detection systems. Google’s guidance: follow Google’s best practices for search (a.k.a., Google’s Webmaster Guidelines).

Link Spam Update

July 26

Google said the purpose of this update was to “nullify” spammy links across the web and multiple languages. Websites with spammy links were more likely to see an impact on their rankings. Google’s advice: follow best practices for all incoming and outgoing links.

July 2021 Core Update

July 1

This was the second of two back-to-back Core Updates that Google rolled out. As is typical of Core updates, the July 2021 core update was a comprehensive update that changed the whole algorithm slightly, but not any single function specifically. This update rolled out over 12 days, from July 1 to 12.

Spam Update (Part 2)

June 28

The promised sequel of its Spam Update. We learned that both parts of the Spam Update were “global” updates that targeted both web results and image results

Spam Update (Part 1)

June 23

Google announced the release of a Spam Update to their systems and said a second was coming the following week. There was no additional guidance or details. As part of the Twitter announcement, Google referred to its Webmaster Guidelines.

Page Experience Update

June 15

Google began using a new set of metrics – Core Web Vitals – to understand how users perceive the experience of a specific web page. The three Core Web Vitals metrics are Largest Contentful Paint (LCP) (measures loading performance); First Input Delay (FID) (measures interactivity); Cumulative Layout Shift (CLS): (measures visual stability).

Part of the Page Experience Update includes existing ranking signals, such as page load speed, mobile-friendliness, HTTPS and lack of intrusive ads. This new ranking algorithm was announced in May 2020. The rollout began slowly, finishing at the end of August.

Multitask Unified Model (MUM) Update

June

Previewed at Google I/O in May 2021, Google’s Multitask Unified Model (MUM) is built on a transformer architecture, like BERT, but 1,000 times more powerful and capable of multitasking to connect information for users in new ways. In our first glimpse of MUM, it helped the search engine identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds. In September, Google announced additional applications of MUM technology.

June 2021 Core Update

June 2

This was the first of two back-to-back Core Updates that Google rolled out. Google decided to release these updates separately because some of the core updates they planned to roll out weren’t ready in June.

Like other Google core updates, the June 2021 update was comprehensive and wide-reaching. It’s likely many sites felt the impact of this update.

April 2021 Product Reviews Update

April 8

The Product Reviews Update is meant to better reward product reviews that go above and beyond (e.g., by including in-depth and original research, insightful analysis). Google said it will promote these types of product reviews in its search results rankings.

Google provided a list of nine questions to ask about your product reviews to make sure they are insightful, include original research and are written by experts or enthusiasts who know the Topic well.

Passage Ranking

Feb. 10

Google began rolling out a change to how it ranks specific passages from a web page in search results. This update was meant to help searchers find specific “needle-in-a-haystack” information. Google said this update would impact 7% of search queries across all languages.

Because this update was more about how Google understands your content, there was no specific advice on things to address or change, according to Google.

2020 Google Algorithm Updates

December 2020 Core Update

Dec. 3

The 2020 Core Update was the last major update of 2020 and the first major update since May of that year. Like all of Google’s core updates, the December 2020 core update was wide-reaching, impacting websites and SEO across all languages.

BERT Expands

Oct. 15

Google announced that BERT was powering nearly all English-based search queries, a big leap from 10% it powered the year prior. You cannot optimize for BERT per se, as BERT is designed to Improve the relevancy of search results by better understanding the content on webpages.

May 2020 Core Update

May 4

Google rolled out its relatively strong May 2020 broad core algorithm update over a few weeks in early May of 2020.

This update was broad and comprehensive. Like other core updates, it was not targeted at any specific aspect of the algorithm.

January 2020 Core Update

Jan. 13

A relatively weak core update, the January 2020 Core Update wasn’t felt strongly by SEO experts. It was followed up just four months later by the much more robust May 2020 core update.

2019 Google Algorithm Updates

BERT Natural Language Processing Update

Oct. 25

Google announced its Bidirectional Encoder Representations from Transformers (BERT) update, which impacted 10% of searches. In short, BERT was created to help Google understand queries and webpage content more like how humans do.

September 2019 Core Update

Sept. 24

The September 2019 Core Update was another broad core algorithm update of the kind that Google rolls out every few months.

June 2019 Core Update

June 3

The June 2019 core update covered broad aspects of Google’s algorithm and was intended to Improve user experience in multiple areas.

March 2019 Core Update

March 15

The March 2019 Core Update was somewhat confusing, briefly disrupting the usual equilibrium of the SEO world. The March 2019 Core Update was released without a name, giving users all across Twitter to speculate about the update and why it wasn’t named.

Google, catching wind of the confusion, quickly jumped on social media to right the wrong. On Twitter, they wrote, “Our name of this update is March 2019 Core Update.”

2018 Google Algorithm Updates

August 2018 Core Update (aka Medic Update)

Aug. 1

The August 2018 broad core algorithm update was a core update that shook up the SEO world. In this update, Google made major fixes to their algorithm that rewarded previously under-rewarded pages on the web.

Google said there was “no fix” to any observed drop in the rankings. The ranking drops were simply due to other under-rewarded sites finally making gains.

Google’s advice to webmasters with a ranking drop? Keep making excellent content, and you may very well see your site rise back in the rankings.

April 2018 Core Update

April 20

The April 2018 core update, like other updates, was aimed at improving the end-user experience by delivering the most relevant content for search queries.

Google didn’t announce this update and only came out with its announcement after speculation that there may have been a core update.

March 2018 Core Update

March 12

The March 2018 Core Update, quickly followed by 2018’s April Core Update, was a broad and far-reaching core update meant to Improve Google’s query results.

The March 2018 Core Update had a significant impact on some sites, and webmasters who witnessed a drop in rankings were advised to continue to develop excellent content and not to try to game the system. As always, only through excellent content are durable ratings attained.

January 2018 Core Update

Jan. 18

The January 2018 Update was a comprehensive core update aimed at all aspects of the site’s SERPs. It was followed by the March and April core updates of that year.

2017 Google Algorithm Updates

Mid-December Updates

~Dec. 14-19

Google confirmed releasing several minor changes that were meant to Improve relevancy. It seemed to negatively affect sites that were targeting huge numbers of keyword variants.

Local Update

Aug. 22

This update made corrections to the Possum update, which had inadvertently unfairly impacted local rankings.

The Possum Update of 2016, which we’ll get into a little more detail further down, was intended to Improve SERP relevancy by eliminating redundant search results from the SERPs. To summarize, some local business owners were being eliminated by Google’s filters because their businesses were too close to other similar businesses that already ranked on Google’s SERPs.

The Hawk Update slightly corrected the Possum update, making local businesses that competed with others that already ranked on the SERPs more likely to be seen in a relevant search query.

Fred Update

March 9

An unconfirmed Google ranking update seemed to target more of the link quality aspects of the overall algorithm. This SEO community dubbed this update “Fred” based on a joke by Google’s Gary Illyes, who suggested that all future Google updates be called “Fred.”

2016 Google Algorithm Updates

Penguin Update 4.0

Sept. 23

After nearly two years, Google updated its Penguin algorithm – and it was for the last time. Google announced Penguin became part of its core search algorithm, which meant data was refreshed in real-time. It also became more granular, which essentially meant Penguin might impact ranking for individual pages on a site, parts of a site, or the entire site.

Possum Update (Sept. 1)

This update affected local listings. In brief, the Possum Update was a change to the way Google’s filters work.

What are filters? Filters for local results on Google eliminate websites that seem to be redundant. For local businesses, this can mean, for example, that if you have two websites for your service, only one of them will appear for a given local search term.

The Possum update was intended to Improve the user experience of Google, but it may have gone too far. Certain businesses that were nearby to other businesses that already ranked on Google’s SERPs saw their website drop off significantly.

Mobile-Friendly Update 2 (April 21)

This update was more of a boost to the original Mobile-Friendly Update of 2015, a real-time, page-by-page signal that only impacts mobile search results. This update was meant to “increase the effect of the [mobile-friendly] ranking signal.”

January 2016 Core Update (Jan. 17)

Major fluctuations were being observed in the search results. Google’s Gary Illyes confirmed it was a core ranking algorithm update.

January 2016 Core Update (Jan. 10)

Following a weekend filled with ranking changes and fluctuations, Google on Jan. 12 confirmed it was due to a core ranking algorithm update.

2015 Google Algorithm Updates

RankBrain (Oct. 25)

The RankBrain algorithm is powered by machine learning, processing what people search for and sorting through billions of webpages to rank the ones believed to be best first. Initially used on a “very large fraction” of search results, it was later rolled out and used on all Google searches.

Panda Update 4.2 (July 18)

This was a refresh of the existing Panda algorithm. It impacted about 2% to 3% of English language queries.

Quality Update (May)

Mobile-Friendly Update (April 21)

2014 Google Algorithm Updates

Pigeon Expansion (Dec. 22)

Penguin Everflux (Dec. 10)

Penguin Update 3.1 (Nov. 27)

Pirate Update 2 (Oct. 21)

Penguin Update 3.0 (Oct. 17)

Panda Update 4.1 (Sept. 25)

Google said this Panda update was supposed to be more precise and allow more high-quality small and medium-sized sites to rank better. It impacted about 3% to 5% of English language queries.

Pigeon Update (July 24)

This algorithm update was designed to provide more useful, relevant and accurate local search results that were tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.

Payday Loan Update 3.0 (June 12)

Panda Update 4.0 (May 20)

The 27th update of Panda was supposed to be “gentler” for some websites and lay the groundwork for future changes in that direction. It impacted 7.5% of English queries.

Payday Loan Update 2.0 (May 16)

Page Layout 3 (aka Top Heavy 3) (Feb. 6)

2013 Google Algorithm Updates

Penguin Update 2.1 (Oct. 4)

Hummingbird (Sept. 26)

Panda Update 26 (July 18)

Google confirmed that it was pushing out a new Panda update that incorporated new signals to make it more finely targeted.

Multi-week Update (June 21)

Payday Loan Update (June 11)

Penguin Update 2.0 (May 22)

Panda Update 25 (March 14)

On March 11 at SMX, Google’s Matt Cutts said a Panda update was coming. It seemed to roll out on time as promised. However, Google never officially confirmed the rollout happened.

Panda Update 24 (Jan. 22)

This Panda refresh impacted 1.2% of English queries.

2012 Google Algorithm Updates

Panda Update 23 (Dec. 21)

This Panda refresh impacted 1.3% of English queries.

Panda Update 22 (Nov. 21)

Panda Update 21 (Nov. 5)

Page Layout Algorithm 2 (aka Top Heavy 2) (Oct. 9)

Penguin Update 3 (Oct. 5)

Panda Update 20 (Sept. 27)

Exact-Match Domain (EMD) Update (Sept. 27)

Google launched this algorithm change to prevent low-quality sites from ranking well simply because they had words that matched search terms in their domain names.

Panda Update 3.9.2 (Sept. 18)

Panda Update 3.9.1 (Aug. 20)

Pirate Update (Aug. 10)

This update demoted the rankings of sites that received too many DMCA takedown requests. It wouldn’t be until 2022 that we learned Pirate can cause up to, on average, an 89% drop in search traffic.

Panda Update 3.9 (July 24)

Panda Update 3.8 (June 25)

Panda Update 3.7 (June 8)

Penguin Update 2 (May 25)

Panda Update 3.6 (April 27)

Penguin Update (April 24)

The goal of this update was to decrease rankings for sites that Google believed were violating Google’s quality guidelines. In particular, websites that were buying links or obtaining them through link networks that were primarily designed to boost Google rankings.

Panda Update 3.5 (April 19)

Panda Update 3.4 (March 23)

Venice (Feb. 27)

Panda Update 3.3 (Feb. 27)

Page Layout Algorithm (aka Top Heavy) (Jan. 19)

2011 Google Algorithm Updates

Panda Update 3.1 (Nov. 18)

Freshness Update (Nov. 3)

Panda Update 3.0 (Oct. 19)

Panda Update 2.5 (Sept. 28)

Panda Update 2.4 (Aug. 12)

Panda Update 2.3 (July 23)

Panda Update 2.2 (June 21)

Panda Update 2.1 (May 9)

Panda Update 2.0 (April 11)

Panda Update (Feb. 23)

Scraper filter

2010 Google Algorithm Updates

Merchant Reviews (December)

Brand Update (August)

Caffeine (June)

May Day (May)

2009 Google Algorithm Updates

Vince Update

Feb. 20

In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding that Google’s ranking algorithm may be factoring trust, quality, PageRank, and other metrics for more generic queries. Cutts said it did not impact long-tail queries. A Googler named Vince created this change, which is how the update got its name.

2008 Google Algorithm Updates

Dewey Update (March 31)

Some major shuffling in search results was being reported at the end of March and into early April. Google’s Matt Cutts asked webmasters for feedback on the changes via a form and to include the word “dewey” in their feedback, giving this update a name.

2007 Google Algorithm Updates

PageRank Update (Oct. 7)

Google confirmed they were lowering PageRank scores for some sites that were selling links. Google also said that some of those sites could be removed from its search results or be given penalties that prevent them from ranking well. Google’s PageRank Update Goes After Paid Links? (Oct. 24) documented multiple sites that were impacted.

2005 Google Algorithm Updates

Big Daddy

December

Jagger

October

Bourbon

May

2004 Google Algorithm Updates

Austin

~Jan. 23

This is considered to be a continuation of the work Google started with Florida, aimed at producing more relevant search results. Websites impacted by this update were using on-page SEO tactics that, at the time, had worked quite well (but today are considered spammy, outdated practices).

2003 Google Algorithm Updates

Florida

Nov. 15

Florida was the first major Google algorithm update and it caused a huge outcry. Google’s goal was to make it harder for websites to rank well using manipulative SEO techniques.

Unfortunately, this update drove many websites out of business (including some “false positives”) right before the lucrative holiday season. After this update, Google promised it would try to avoid rolling out major changes around the holidays (a promise that remained unbroken until 2011).

Fritz

July

This is the update when Google switched to indexing pages every day (or more often) instead of doing one large monthly algorithmic update (called the “Google Dance “), where everyone’s rankings would increase or decrease over a period of six to eight days. From this point onward, Google made many (typically minor) changes every day, which came to be known as “everflux.”

Google Algorithm Updates: the latest news and guides

Mon, 29 Mar 2021 07:22:00 -0500 Tadeusz Szewczyk en text/html https://searchengineland.com/library/platforms/google/google-algorithm-updates
Killexams : Google Assistant won't help pay for your gas anymore No result found, try new keyword!Readers like you help support Android Police. When you make a purchase using links on our site, we may earn an affiliate commission. Read More. Google is reportedly shifting its emphasis away from ... Wed, 07 Dec 2022 02:03:00 -0600 https://www.androidpolice.com/google-assistant-help-pay-for-gas-anymore/ Killexams : 9 ways Google Assistant can help with Thanksgiving

Google Assistant is available on all sorts of devices around your home. From a basic smartphone to smart speakers, smart displays like the Nest Hub Max, Google Chromecast, and lots more, the assistant is often only a “Hey Google” away from helping. That feature comes in really handy around Thanksgiving, when there’s a whole lot to do and not a lot of time to do it. Here’s how Google Assistant can help make your holiday gathering a little easier.

Look up recipes and ingredient conversions

Google nest hub in kitchen.

If you have a Nest smart display or an Android phone, you can tap any recipe you find and say, “Hey Google, add to my cookbook.” Then, when you’re ready in the kitchen, you can simply ask to see your cookbook. With compatible recipes and devices, you can even say, “Hey Google, start cooking,” in a recipe, and Google will walk you through the steps (this trick is primarily for smart displays).

When you actually start cooking, you can use Google Assistant to set important timers, which is really handy when you’re juggling multiple timers simultaneously. Or you can ask any kind of recipe questions, like, “What’s a substitute for zucchini?” or “How many ounces are in a cup?” You can even ask Thanksgiving questions like, “How do I brine a turkey?” or “How long do I thaw a turkey?”

Set important reminders

Drawing of a family with a Nest Hub.

If there’s a lot on your Thanksgiving plate, you can avoid forgetting things with Google Assistant. Ask it to set reminders for important events. That could be anything from “get ready to get the turkey out of the oven” to “remind Uncle Kevin to take his medication.” Remember to specify a time for Google Assistant to send you an alert about the message it saved for you.

Let Google Assistant wait for you when your phone calls are put on hold

Pixel Hold for Me screen message.

Does your Thanksgiving involve tons of booking rooms or making reservations? That can mean a lot of wait time on the phone: If you have a Pixel phone, you should look into Hold for Me, a special Google Assistant capability that will keep the line open and monitor it for a real person. When someone shows up, Google Assistant will send you a notification. You can even monitor recorded messages from afar as Google Assistant will display their text on-screen.

Get cooking with the right meat thermometer

Fireboard Thermometer.

A meat thermometer monitors the internal temperature of large meat dishes (among other things), and smart versions can send alerts to your phone or allow you remote control. Some models work directly with Google Home and Google Assistant, so you can use tools that you are already familiar with and ask questions about the progress of your meat. One of the most popular is FireBoard, but other smart thermometers are compatible, too.

Order your last-minute groceries

Vegetable prep on a countertop.

Are there some last-minute ingredients, utensils, or other important purchases you forgot to make before you started cooking your Thanksgiving meal? Don’t worry – Google Assistant can help you shop right from your kitchen — as long as you are willing to use the Walmart grocery service like this. It even makes suggestions for particular types of food if you aren’t sure what you want! Then just have someone swing by for a quick pickup.

If you’re a few days out, make sure you have a payment method connected to Google Assistant, and then you can use voice commands to order products from a variety of stores, including Walmart, Target, Costco, PetSmart, Walgreens, and others.

Raise and lower the temperature

The Google Nest Audio.

Nest thermostats allow you to easily set a new thermostat temperature with a word to Google Assistant, and a number of other smart thermostats from brands like Honeywell and Emerson also work with Google Assistant. That targeted control comes in pretty handy during Thanksgiving. When the kitchen is going full steam and the house is crowded, you may be glad to have the option to turn the temperature down a few degrees. Or when it’s getting late and grandma is starting to complain about being cold, you can turn up the heat a notch with a word.

Turn on the big games

People watching sports on the 50-inch Vizio V-Series 4K TV.

Sure, Google Assistant can give you the latest scores for any Thanksgiving game. But why stop there? If you have a Google Chromecast or a TV that supports Google TV or Android TV, you can control it with Google Assistant commands, including finding the right sports channel, turning up the volume, and more. If you have a connected speaker that supports Google Assistant, like a Sonos soundbar, even better! That way, you don’t need to find the remote to switch between games or get the channel you want.

Get in touch with distant family members

Nest Hub Max Hands-On Review.
Julian Chokkattu/Digital Trends

Google Assistant can also start a voice chat with anyone in your contacts, including via a Nest Audio speaker — or even a video chat if you have something like the Nest Hub. That feature makes it really easy to connect with family members who may not be able to be present (they’ll need Google Assistant too, but that’s fairly easy to arrange). Don’t let Thanksgiving go by without making sure you make contact with all of your loved ones.

Entertain the kids

Kid and dad looking at Google Max.

Remember, Google Assistant is always on hand to entertain the kids for a while. Just ask it to play a game, or pick something specific like Mad Libs. You can even ask for a Thanksgiving game — Google often adds seasonal activities to Google Assistant. This feature works best with a Nest smart speaker if you have one!

Editors' Recommendations

Fri, 18 Nov 2022 21:30:00 -0600 Tyler Lacoma en text/html https://www.digitaltrends.com/home/ways-google-assistant-can-help-with-thanksgiving/ Killexams : New Google Feature May Help You Find More Relevant Results

Google is rolling out a new feature in search results that may help people find more relevant content.

The quality of Google’s search results is a hotly debated topic, with many saying it’s getting worse.

Young internet users are even turning to unconventional alternatives, like TikTok, to find the information they need.

Is it possible that people find it challenging to discover relevant content in Google because they’re not entering the correct queries?

That’s a question that Google’s new search feature will answer.

Search Refinements In Google

Google is making it easy to instantly turn short search terms into more specific, long-tail keywords.

With the amount of content available on the web today, it can be difficult for Google to return what you’re looking for if you don’t provide enough details.

A query like “dinner ideas,” for example, will return a much more generic set of results compared to a query like “healthy dinner ideas for kids.”

Now, Google will suggest ways to narrow down your results by modifying the initial query.

In the example above, suggestions appear underneath the search bar.

Tap on one or more of Google’s search refinements to adjust your query.

Topics are dynamic and will change as you tap, allowing you to explore new content selections.

In a blog post, Google explains how it chooses topics:

“When you conduct a search, our systems automatically display relevant syllabus for you based on what we understand about how people search and from analyzing content across the web.

Both syllabus and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”

Google previewed this feature at its annual Search On conference in September. It is now rolling out to English language queries in mobile search results in the US.

What Does This Change Mean For Publishers & Marketers?

Google’s search refinements can potentially increase search volume for detailed queries.

That means you may start seeing an increase in traffic and impressions for pages targeting long-tail keywords.

Longer keywords with low monthly search volume may become more attractive to go after, leading to more competition.

From now on, if you’re targeting long-tail queries, it will be helpful to monitor them in the following ways:

Changes in traffic and rankings starting around December 5 may also result from the December 2022 helpful content update.


Source: Google

Featured Image: Koshiro K/Shutterstock

Tue, 06 Dec 2022 13:07:00 -0600 en text/html https://www.searchenginejournal.com/new-google-feature-may-help-you-find-more-relevant-results/473414/ Killexams : Google Assistant can now help bored drivers easily get to their favorite podcast episode No result found, try new keyword!Play the Android Police podcast about Andor' Readers like you help support Android Police ... That is, until now. Google Assistant has just gained the ability to recognize commands around specific ... Sat, 19 Nov 2022 03:46:00 -0600 https://www.androidpolice.com/google-assistant-new-favorite-podcast-commands/ Killexams : Google Search Adds Topic Buttons to Help You Sharpen Queries

Google wants to make it easier for users of its search engine to get more-specific results, by letting them easily attach additional filters to their queries, the company said in a blog post Tuesday. The new filters feature is rolling out "over the coming days" in English in the US on the Google app for iOS and Android and on mobile web, the post said.

When people type in a search term, new plus-sign icons appear below the search field, along with suggestions for narrowing a search by adding specific words. When searching for "dinner ideas," for instance, suggestions might include "plus healthy" or "plus vegetarian." Users can tap a suggestion to add the term to their query.

The feature is dynamic, Google said, so if you added "healthy" to "dinner ideas," the results would update (for "healthy dinner ideas") and you'd see further suggestions, letting you continue the process to get ever-more specific. You can also tap on the icons for the terms you've added to remove those terms and backtrack to an earlier search.

Google

Google said it figures out what to suggest "based on what we understand about how people search and from analyzing content across the web." People can side-scroll through the icons to get more suggestions, and they can also use an "all filters" option to see what's available, once they've scrolled all the way through a row.

Search remains Google's most popular product, with 40,000 queries being processed every second. That's 3.5 billion searches per day. Google monetizes search by serving people ads, its most lucrative revenue arm.

As competition from TikTok increases, Google engineers are constantly looking at ways to make search better and deliver answers faster. Google will soon add short-form videos in search so people can quickly get a sense of a specific place or topic.

Tue, 06 Dec 2022 19:10:00 -0600 See full bio en text/html https://www.cnet.com/tech/services-and-software/google-search-adds-topic-buttons-to-help-you-sharpen-queries/
Killexams : Google Ads

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Sun, 21 Mar 2021 13:40:00 -0500 Nicole Farley en text/html https://searchengineland.com/library/platforms/google/google-ads
Killexams : How Google wants to help early and accurate detection of breast cancer More than two million people across the globe are diagnosed with breast cancer every year. It is one of the world’s most common form of cancer but early detection can certainly go a long way in helping patients fight it. Google has announced that it is partnering with iCad, a healthcare provider that is known for innovative cancer detection and therapy solutions. “At Google Health we’re developing AI to Improve the accuracy and expand the availability of breast cancer screenings. Over time, better screenings will Improve health outcomes and reduce disparities for people around the world,” said Greg Corrado, head of Health AI, Google. Corrado also said that Google Health’s AI tech could be used to make healthcare more available, more accessible, more accurate.
Using AI and Cloud to help detect breast cancer
Google has licensed its AI technology for breast cancer and personalised risk assessment to iCAD. As part of the agreement, iCAD will apply the licensed technology to further Improve its 3D and 2D AI algorithms and will commercialise developed products.
Corrado said that the entire ecosystem needs to work together to advance healthcare solutions that truly better serve patients, doctors, and health systems. Google believes that in screening programs today, there are challenges related to access, accuracy, patient experience, and clinician workload. "iCAD’s breast imaging portfolio of tools and Google Health’s mammography AI technology give radiologists the opportunity to focus on their patients,” said Corrado in a blog post. iCAD will also use Google Cloud’s scalable infrastructure, giving them the ability to rapidly expand cloud-hosted solutions into new regions. “By doing so, iCAD can scale access to AI-based tools in underserved regions where infrastructure challenges may constrain their ability to offer breast cancer screenings,” noted Corrado.
Google is also working with partners to design studies where AI was used to support real screening systems to understand whether the technology can help in a clinical workflow. For instance, the tech giant has a partnership with Northwester Medicine, where it is researching how its technology can help prioritise high-risk cases and shorten the time to diagnosis for screened individuals. Google has similar partnerships for early detection in the UK with healthcare providers.
Mon, 28 Nov 2022 18:16:00 -0600 en text/html https://timesofindia.indiatimes.com/gadgets-news/how-google-wants-to-help-early-and-accurate-detection-of-breast-cancer/articleshow/95842444.cms
Killexams : Google enhances AR search tools to help harried holiday shoppers

Dive Brief:

  • Google showcased a number of new augmented reality search features at an event in New York City Wednesday evening. The tech was positioned as a way to enhance holiday shopping as consumers do more of their gift planning online.
  • A photo library helps people match makeup foundation to their skin tone. The AR capability draws on shots of 148 models encompassing a range of ages, genders, face shapes and ethnicities and lets users apply 2,000 shades from various brands.
  • Also rolling out is an AR try-on for sneakers that lets shoppers fiddle with a 3D rendering of specific shoe models overlaid in real space. Saucony, Vans and Merrell are early partners, but Google said that any company with 3D assets of their products can participate.  

Dive Insight:

Google is making AR-powered search a bigger priority during a holiday season that’s expected to see altered browsing and spending habits. Brick-and-mortar retail has rebounded this year while e-commerce growth has slowed, but many people still intensively research products online before they buy. Meanwhile, consumers could be choosier with the number of gifts they purchase as inflationary pressures weigh on wallets, making personalization more important for brands. 

“There's no replacing the feeling of visiting your favorite store,” said Danielle Buckley, director of product management at Google, in a blog post detailing the holiday news. “But for the days you just can’t make it there, these features can help bring that experience to you.”

Google’s virtual tools are aimed at giving people a better sense of what a product looks like beyond static image and text, aligning with the tech giant’s broader attempt to reinvent its search engine to be more oriented around visuals and mobile phone cameras. For instance, someone who submits a “Shop blue Vans sneakers” query will now see a 3D visualization of the shoe they can spin and zoom in on at the tap of a finger. Pushing a “View in my space” prompt places the model in a real-world setting where it can be examined using a 360-degree view. 

Google previewed the capability at its Search On event in September, building off of a similar tool focused on the home goods category that went live last spring. Pushing the AR shoe product wide during the busy holiday period speaks to how Google is trying to wed its search backbone closer to online retail, driving traffic to customers like Saucony, Vans and Merrell in the key sales window. A diversification of formats on search comes as more young consumers turn to rival platforms like TikTok when looking for goods

Google is working to make 3D modeling simpler than it’s been in the past, which could attract more merchants to the concept. The company is training machine learning to be able to assemble interactive virtual assets from just a few images versus relying on hundreds of photos. Google cited research that suggests consumers engage with 3D imagery 50% more than static photography, potentially reflective of that experience being more novel. 

Beyond sneakers, Google is making bigger overtures to the cosmetics vertical, leveraging AR to recognize inclusivity needs. The firm found that 60% of surveyed consumers have skipped purchasing a beauty product online because they don’t feel confident in the color choice, a barrier for the industry as it makes the jump to e-commerce. About 41% of people have returned an item because it was the wrong shade. 

The new photo library is positioned to address these gaps, letting people who query for a foundation to select from a range of models that match their skin tone and see before-and-after shots of the makeup applied. They can then pick from a list of retailers to complete their purchase.   

Thu, 17 Nov 2022 10:00:00 -0600 Peter Adams en-US text/html https://www.retaildive.com/news/google-holiday-marketing-search-AR-beauty/636843/
Killexams : Google Shopping wants to help you find your perfect foundation match No result found, try new keyword!Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature ... Thu, 17 Nov 2022 18:24:00 -0600 text/html https://www.fastcompany.com/90811185/google-shopping-wants-to-help-you-find-your-perfect-foundation-match
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