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DAS-C01
AWS Certified Data Analytics - Specialty (DAS-C01)
http://killexams.com/pass4sure/exam-detail/DAS-C01 Question: 93
A company wants to provide its data analysts with uninterrupted access to the data in its Amazon Redshift cluster.
All data is streamed to an Amazon S3 bucket with Amazon Kinesis Data Firehose. An AWS Glue job that is
scheduled to run every 5 minutes issues a COPY command to move the data into Amazon Redshift.
The amount of data delivered is uneven throughout then day, and cluster utilization is high during certain periods.
The COPY command usually completes within a couple of seconds. However, when load spike occurs, locks can
exist and data can be missed. Currently, the AWS Glue job is configured to run without retries, with timeout at 5
minutes and concurrency at 1.
How should a data analytics specialist configure the AWS Glue job to optimize fault tolerance and Strengthen data
availability in the Amazon Redshift cluster?
A. Increase the number of retries. Decrease the timeout value. Increase the job concurrency.
B. Keep the number of retries at 0. Decrease the timeout value. Increase the job concurrency.
C. Keep the number of retries at 0. Decrease the timeout value. Keep the job concurrency at 1.
D. Keep the number of retries at 0. Increase the timeout value. Keep the job concurrency at 1. Answer: B Question: 94
A retail company leverages Amazon Athena for ad-hoc queries against an AWS Glue Data Catalog. The data
analytics team manages the data catalog and data access for the company. The data analytics team wants to separate
queries and manage the cost of running those queries by different workloads and teams.
Ideally, the data analysts want to group the queries run by different users within a team, store the query results in
individual Amazon S3 buckets specific to each team, and enforce cost constraints on the queries run against the
Data Catalog.
Which solution meets these requirements?
A. Create IAM groups and resource tags for each team within the company. Set up IAM policies that control
user access and actions on the Data Catalog resources.
B. Create Athena resource groups for each team within the company and assign users to these groups. Add
S3 bucket names and other query configurations to the properties list for the resource groups.
C. Create Athena workgroups for each team within the company. Set up IAM workgroup policies that control
user access and actions on the workgroup resources.
D. Create Athena query groups for each team within the company and assign users to the groups. Answer: A Question: 95
A manufacturing company uses Amazon S3 to store its data. The company wants to use AWS Lake Formation to
provide granular-level security on those data assets. The data is in Apache Parquet format. The company has set a
deadline for a consultant to build a data lake.
How should the consultant create the MOST cost-effective solution that meets these requirements?
A. Run Lake Formation blueprints to move the data to Lake Formation. Once Lake Formation has the data,
apply permissions on Lake Formation.
B. To create the data catalog, run an AWS Glue crawler on the existing Parquet data. Register the Amazon
S3 path and then apply permissions through Lake Formation to provide granular-level security.
C. Install Apache Ranger on an Amazon EC2 instance and integrate with Amazon EMR. Using Ranger
policies, create role-based access control for the existing data assets in Amazon S3.
D. Create multiple IAM roles for different users and groups. Assign IAM roles to different data assets in
Amazon S3 to create table-based and column-based access controls. Answer: C Question: 96
A company has an application that uses the Amazon Kinesis Client Library (KCL) to read records from a Kinesis
data stream.
After a successful marketing campaign, the application experienced a significant increase in usage. As a result, a
data analyst had to split some shards in the data stream. When the shards were split, the application started
throwing an ExpiredIteratorExceptions error sporadically.
What should the data analyst do to resolve this?
A. Increase the number of threads that process the stream records.
B. Increase the provisioned read capacity units assigned to the streams Amazon DynamoDB table.
C. Increase the provisioned write capacity units assigned to the streams Amazon DynamoDB table.
D. Decrease the provisioned write capacity units assigned to the streams Amazon DynamoDB table. Answer: C Question: 97
A company is building a service to monitor fleets of vehicles. The company collects IoT data from a device in each
vehicle and loads the data into Amazon
Redshift in near-real time. Fleet owners upload .csv files containing vehicle reference data into Amazon S3 at
different times throughout the day. A nightly process loads the vehicle reference data from Amazon S3 into
Amazon Redshift. The company joins the IoT data from the device and the vehicle reference data to power
reporting and dashboards. Fleet owners are frustrated by waiting a day for the dashboards to update.
Which solution would provide the SHORTEST delay between uploading reference data to Amazon S3 and the
change showing up in the owners dashboards?
A. Use S3 event notifications to trigger an AWS Lambda function to copy the vehicle reference data into
Amazon Redshift immediately when the reference data is uploaded to Amazon S3.
B. Create and schedule an AWS Glue Spark job to run every 5 minutes. The job inserts reference data into
Amazon Redshift.
C. Send reference data to Amazon Kinesis Data Streams. Configure the Kinesis data stream to directly load
the reference data into Amazon Redshift in real time.
D. Send the reference data to an Amazon Kinesis Data Firehose delivery stream. Configure Kinesis with a
buffer interval of 60 seconds and to directly load the data into Amazon Redshift. Answer: A Question: 98
A company is migrating from an on-premises Apache Hadoop cluster to an Amazon EMR cluster. The cluster runs
only during business hours. Due to a company requirement to avoid intraday cluster failures, the EMR cluster must
be highly available. When the cluster is terminated at the end of each business day, the data must persist.
Which configurations would enable the EMR cluster to meet these requirements? (Choose three.)
A. EMR File System (EMRFS) for storage
B. Hadoop Distributed File System (HDFS) for storage
C. AWS Glue Data Catalog as the metastore for Apache Hive
D. MySQL database on the master node as the metastore for Apache Hive
E. Multiple master nodes in a single Availability Zone
F. Multiple master nodes in multiple Availability Zones Answer: BCF Question: 99
A retail company wants to use Amazon QuickSight to generate dashboards for web and in-store sales. A group of
50 business intelligence professionals will develop and use the dashboards. Once ready, the dashboards will be
shared with a group of 1,000 users.
The sales data comes from different stores and is uploaded to Amazon S3 every 24 hours. The data is partitioned
by year and month, and is stored in Apache
Parquet format. The company is using the AWS Glue Data Catalog as its main data catalog and Amazon Athena
for querying. The total size of the uncompressed data that the dashboards query from at any point is 200 GB.
Which configuration will provide the MOST cost-effective solution that meets these requirements?
A. Load the data into an Amazon Redshift cluster by using the COPY command. Configure 50 author users
and 1,000 reader users. Use QuickSight Enterprise edition. Configure an Amazon Redshift data source with a
direct query option.
B. Use QuickSight Standard edition. Configure 50 author users and 1,000 reader users. Configure an Athena
data source with a direct query option.
C. Use QuickSight Enterprise edition. Configure 50 author users and 1,000 reader users. Configure an Athena
data source and import the data into SPICE. Automatically refresh every 24 hours.
D. Use QuickSight Enterprise edition. Configure 1 administrator and 1,000 reader users. Configure an S3 data
source and import the data into SPICE. Automatically refresh every 24 hours. Answer: C Question: 100
A central government organization is collecting events from various internal applications using Amazon Managed
Streaming for Apache Kafka (Amazon MSK).
The organization has configured a separate Kafka course for each application to separate the data. For security
reasons, the Kafka cluster has been configured to only allow TLS encrypted data and it encrypts the data at rest.
A accurate application update showed that one of the applications was configured incorrectly, resulting in writing
data to a Kafka course that belongs to another application. This resulted in multiple errors in the analytics pipeline as
data from different applications appeared on the same topic. After this incident, the organization wants to prevent
applications from writing to a course different than the one they should write to.
Which solution meets these requirements with the least amount of effort?
A. Create a different Amazon EC2 security group for each application. Configure each security group to
have access to a specific course in the Amazon MSK cluster. Attach the security group to each application
based on the course that the applications should read and write to.
B. Install Kafka Connect on each application instance and configure each Kafka Connect instance to write to
a specific course only.
C. Use Kafka ACLs and configure read and write permissions for each topic. Use the distinguished name of
the clients TLS certificates as the principal of the ACL.
D. Create a different Amazon EC2 security group for each application. Create an Amazon MSK cluster and
Kafka course for each application. Configure each security group to have access to the specific cluster. Answer: B Question: 101
A company wants to collect and process events data from different departments in near-real time. Before storing
the data in Amazon S3, the company needs to clean the data by standardizing the format of the address and
timestamp columns. The data varies in size based on the overall load at each particular point in time. A single data
record can be 100 KB-10 MB.
How should a data analytics specialist design the solution for data ingestion?
A. Use Amazon Kinesis Data Streams. Configure a stream for the raw data. Use a Kinesis Agent to write
data to the stream. Create an Amazon Kinesis Data Analytics application that reads data from the raw stream,
cleanses it, and stores the output to Amazon S3.
B. Use Amazon Kinesis Data Firehose. Configure a Firehose delivery stream with a preprocessing AWS
Lambda function for data cleansing. Use a Kinesis Agent to write data to the delivery stream. Configure
Kinesis Data Firehose to deliver the data to Amazon S3.
C. Use Amazon Managed Streaming for Apache Kafka. Configure a course for the raw data. Use a Kafka
producer to write data to the topic. Create an application on Amazon EC2 that reads data from the course by
using the Apache Kafka consumer API, cleanses the data, and writes to Amazon S3.
D. Use Amazon Simple Queue Service (Amazon SQS). Configure an AWS Lambda function to read events
from the SQS queue and upload the events to Amazon S3. Answer: B Question: 102
An operations team notices that a few AWS Glue jobs for a given ETL application are failing. The AWS Glue jobs
read a large number of small JOSN files from an
Amazon S3 bucket and write the data to a different S3 bucket in Apache Parquet format with no major
transformations. Upon initial investigation, a data engineer notices the following error message in the History tab
on the AWS Glue console: Command Failed with Exit Code 1.
Upon further investigation, the data engineer notices that the driver memory profile of the failed jobs crosses the
safe threshold of 50% usage quickly and reaches
90"95% soon after. The average memory usage across all executors continues to be less than 4%.
The data engineer also notices the following error while examining the related Amazon CloudWatch Logs.
What should the data engineer do to solve the failure in the MOST cost-effective way?
A. Change the worker type from Standard to G.2X.
B. Modify the AWS Glue ETL code to use the groupFiles: inPartition feature.
C. Increase the fetch size setting by using AWS Glue dynamics frame.
D. Modify maximum capacity to increase the total maximum data processing units (DPUs) used. Answer: D Question: 103
A transport company wants to track vehicular movements by capturing geolocation records. The records are 10 B in
size and up to 10,000 records are captured each second. Data transmission delays of a few minutes are acceptable,
considering unreliable network conditions. The transport company decided to use
Amazon Kinesis Data Streams to ingest the data. The company is looking for a reliable mechanism to send data to
Kinesis Data Streams while maximizing the throughput efficiency of the Kinesis shards.
Which solution will meet the companys requirements?
A. Kinesis Agent
B. Kinesis Producer Library (KPL)
C. Kinesis Data Firehose
D. Kinesis SDK Answer: B
Reference:
https://docs.aws.amazon.com/streams/latest/dev/developing-producers-with-sdk.htmls
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https://killexams.com/exam_list/AmazonUnlocking Success: Passing Amazon AWS Certification with Training Courses and exam Dumps
Passing Amazon AWS Certification Training Courses
In today's rapidly evolving technology landscape, cloud computing has become an essential component for businesses to thrive and remain competitive. Amazon Web Services (AWS), the leading cloud service provider, offers a wide range of certifications to validate individuals' knowledge and skills in utilizing their cloud platform effectively. To pass these certifications and enhance your career prospects, it is crucial to undergo comprehensive training courses that cover all the necessary concepts and exam objectives.
Amazon AWS Certified Cloud Practitioner
The Amazon AWS Certified Cloud Practitioner certification serves as an entry-level credential for individuals who want to demonstrate their understanding of AWS Cloud and its basic architectural principles. This certification validates your knowledge of AWS services, security, pricing models, and the core concepts of cloud computing. By enrolling in an Amazon AWS Certified Cloud Practitioner training course, you can gain a solid foundation and develop the skills needed to excel in this certification exam.
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The Amazon AWS Solutions Architect Professional certification is an advanced-level credential that demonstrates your ability to design and deploy complex applications on AWS. This certification is intended for experienced solutions architects who have a deep understanding of architectural best practices and can design multi-tiered, fault-tolerant, and scalable applications on the AWS platform. To successfully pass the Amazon AWS Solutions Architect Professional certification exam, comprehensive training through an authorized Amazon AWS Solutions Architect Professional training course is highly recommended. This course will enable you to master advanced AWS architectural concepts and develop the expertise required to excel in this challenging certification.
Amazon AWS Solutions Architect Associate Training Course
To prepare for the Amazon AWS Solutions Architect Associate certification, enrolling in a specialized training course is crucial. These training courses provide a comprehensive overview of AWS services and architectural best practices, equipping you with the knowledge needed to design and deploy scalable solutions on the AWS platform. By enrolling in an Amazon AWS Solutions Architect Associate training course, you can gain hands-on experience with AWS tools and technologies, understand cost optimization strategies, and build a strong foundation for your certification journey.
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The Amazon AWS Solutions Architect Professional training course is tailored for experienced solutions architects aiming to earn the prestigious professional-level certification. This training course dives deep into advanced architectural concepts, including multi-tier application architecture, hybrid environments, security and compliance, and data migration strategies. By participating in an Amazon AWS Solutions Architect Professional training course, you can develop a comprehensive understanding of complex AWS solutions and gain the skills needed to design and implement them effectively.
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Thu, 25 May 2023 18:58:00 -0500estext/htmlhttps://elperiodicodevillena.com/unlocking-success-passing-amazon-aws-certification-with-training-courses-and-exam-dumps/Amazon tips and tricks: Best shopping hacks to knowNo result found, try new keyword!There are loads of secret tips and tricks we've found that could save you money and totally change how you use Amazon. Everyone shops on Amazon. But not everyone actually digs around and plays ...Thu, 25 May 2023 01:33:00 -0500https://www.pocket-lint.com/amazon-tips-and-tricks/Do You Need an Amazon Account to Use Alexa?
Alexa is a virtual assistant technology developed by Amazon, which has revolutionized the way people interact with their homes. However, many people are still wondering whether they need an Amazon account to use Alexa. In this article, we will explore this question and provide an answer.
First of all, it is important to understand that Alexa is an Amazon product. To use Alexa, you need a device such as an Amazon Echo or a third-party device that supports Alexa. However, you can use Alexa without an Amazon account, but it will limit the features.
Without an Amazon account, you can ask Alexa to read you the news, play music from your connected device, and set reminders. However, you will not be able to access Amazon’s services like Amazon Music, Amazon Prime, or use Alexa to make purchases on Amazon.
If you want to use Alexa to its full potential, you will need to create an Amazon account. With an Amazon account, you can use Alexa to play music from Amazon Music or Spotify, make purchases, control smart home devices, and access other Amazon services.
Creating an Amazon account is free, simple, and easy. All you need is an email address, phone number, and credit card information. Once you create your Amazon account, you can link it to your Alexa device or app to gain access to all of its features.
Another reason why having an Amazon account is beneficial is because of the ability to set up multiple profiles. This feature is especially helpful for families or roommates who share an Alexa device. Each user can create their own profile, which will allow them to access their personal music, shopping lists, and other personalized settings.
In conclusion, while it is possible to use Alexa without an Amazon account, it is highly recommended to create one to access all of its features. With a few simple steps, you can create an Amazon account and link it to your Alexa device, allowing you to enjoy all of its benefits.
Mon, 05 Jun 2023 13:38:00 -0500entext/htmlhttps://www.thetechedvocate.org/do-you-need-an-amazon-account-to-use-alexa/Amazon pays college tuition for front-line employees – About Amazon
Amazon expanded the education and skills training benefits it offers to its U.S. employees with a total investment of $1.2 billion by 2025. Through its popular Career Choice program, the company now funds full college tuition, as well as high school diplomas, GEDs, and English as a Second Language (ESL) proficiency certifications for its front-line employees—including those who have been at the company for as little as three months. Amazon also offers three education programs to provide employees with the opportunity to learn skills within data center maintenance and technology, IT, and user experience and research design. “Amazon is now the largest job creator in the U.S., and we know that investing in free skills training for our teams can have a huge impact for hundreds of thousands of families across the country,” said Dave Clark, former CEO of Worldwide Consumer at Amazon. “We launched Career Choice 10 years ago to help remove the biggest barriers to continuing education—time and money—and we are now expanding it even further to pay full tuition and add several new fields of study. “This investment builds on years of experience supporting employees in growing their careers, including some unique initiatives like building more than 145 on-site classrooms for our employees in Amazon fulfillment centers across more than 35 states. Today, over 80,000 Amazon employees around the world have already participated in Career Choice and we’ve seen first-hand how it can transform their lives.” Amazon front-line employees now have access to even more education benefits through Career Choice: “I worked in a warehouse setting for years but knew I wanted to help people and had been curious about healthcare. In just nine months, I became a certified clinical medical assistant while working at Amazon in Tracy, California, thanks to Career Choice,” said former Amazon operations employee and Career Choice graduate Patricia Soto. “A career in healthcare would have been difficult to obtain without tuition support from Amazon and an internship opportunity to apply my new skills.” In addition to the expanded Career Choice benefits, Amazon also launched three upskilling programs—all tuition-free for participants—to provide even more career advancement opportunities for its employees: AWS Grow Our Own Talent offers on-the-job training and job placement opportunities to Amazon employees and entry-level candidates with nontraditional backgrounds. The training helps them pursue roles to innovate within Amazon Web Services (AWS) data centers and safely deliver high-quality cloud computing services to customers. Participating employees are hired into roles like data center technicians and operations technicians, and complete in-person, on-the-job training for up to six months. Surge2IT is designed to help entry-level IT employees across Amazon’s operations network pursue careers in higher-paying technical roles through self-paced learning resources. The course helps employees develop the skills necessary to advance their career in the IT field, such as supporting the Amazon Robotics picking and stowing technology. Participants who complete the course and move up at Amazon can make an additional $10,000 a year.
The UXDR Apprenticeship program combines instructor-led training and real-world experience in a one-year program that offers employees the opportunity to learn and develop skills in research and design on teams across Amazon, including Prime Video, Alexa, AWS, and Amazon Fashion. Graduates are ready for jobs that help Strengthen the experience of Amazon customers, from making payments easier on Amazon sites to designing features that make devices more accessible. “Today, there are not enough workers to fill every open job in the United States, which means that businesses are struggling to hire—especially for roles that require specific or technical skill sets,” said Cheryl Oldham, U.S. Chamber of Commerce Foundation senior vice president. “When large employers like Amazon commit to investing in their people through upskilling programs, especially in technical fields, it helps to ensure that the business community has access to a workforce pipeline that meets their needs today and in the future. At the Chamber Foundation, we work with employers across the country to pursue solutions that ensure American workers have the right skills to best support and grow our economy and we applaud Amazon for the investment they’re making in the workforce.”
In 2020, Amazon announced Upskilling 2025, a $700 million commitment to train 100,000 U.S. employees by 2025 to help them transition into in-demand, higher-paying jobs. Since the launch of Upskilling 2025 in 2019, more than 70,000 employees have participated in one of Amazon’s nine upskilling programs. With the additional investment and expanded education benefits for employees, the company is more than tripling its original pledge—with plans to invest $1.2 billion in these programs and provide free skills training to 300,000 employees by 2025. Amazon has seen a surge in applications to participate in education programs since the start of the pandemic, reflecting increased interest from employees to fortify their skillsets. Amazon Technical Academy, an upskilling program that helps Amazon employees from all backgrounds become software engineers in nine months, received thousands of applications, with interest increasing 798% over the past 12 months. To accommodate a surge in demand, Amazon scaled all of its upskilling programs, adapting to work-from-home schedules, and welcomed more participants by pivoting from in-person to virtual training. In addition to the new and expanded programs outlined above, Amazon employees have free access to the following skills training programs: Amazon Technical Academy trains employees from across the company to become Amazon software engineers. The nine-month-long internal training program does not require a computer science background or a degree. Amazon Technical Academy has placed over 95% of its graduates into software development engineer roles within Amazon, with their salary and compensation packages increasing an average of 93% as a result. This year more than 52% of Amazon Technical Academy graduates came from Amazon’s operations network.
This program creates paths to technical jobs, primarily for veterans and military spouses looking to transition into technical professions. Amazon currently employs nearly 50,000 U.S. veterans and military spouses across multiple businesses and recently announced plans to hire 100,000 U.S. veterans and military spouses by 2024. The AWS Training and Certifications program offers Amazon employees access to more than 500 free digital courses to build cloud computing knowledge. As part of this program, AWS TechU offers an accelerated 48-week career-development program that blends project-based learning and on-the-job training to help early-career employees in technical fields advance their skills. A state-of-the-art training program curated and delivered by Amazon employees. It helps employees with a background in technology and coding gain graduate-level skills in machine learning and AI to solve customer problems. Program participants learn the skills and technical knowledge needed to pursue a technical maintenance role supporting Amazon’s robotics technology. Hundreds of Amazon apprentices have earned over 5,000 certifications to date. Upon completion of their apprenticeship, participants could make an additional $16,000 on average each year in their new roles at Amazon. Explore Amazon’s full roster of education and skills training programs. Amazon’s investment in free access to education programs for employees comes as the first-ever Amazon-Gallup American Upskilling Study shows how access to skills training can help companies recruit more workers and help workers build skills for rewarding careers. The analysis found that U.S. workers who completed upskilling programs over the past year have seen an average salary increase of 8.6%—the equivalent of an additional $8,000 in their annual earnings. The expectation of this salary boost, along with new skills that will help employees move into more technical and resilient industries, have made access to upskilling opportunities one of the most sought-after employee benefits by American workers right now. Currently, 70% of workers interested in upskilling say they would switch to a new job if offered free skills training. For young adults entering the labor market, employer-funded upskilling is more important than paid vacation time. Access the full findings of the new Amazon-Gallup study.
Mon, 29 May 2023 17:28:00 -0500Josh Dursoen-UStext/htmlhttps://www.inferse.com/525509/amazon-pays-college-tuition-for-front-line-employees-about-amazon/A leaked Amazon generative AI sales playbook shows how the company is going after ChatGPT-maker OpenAI, Microsoft and Google
Amazon has drawn up internal guidelines for salespeople in the generative AI space.
The playbook shares talking points, email templates for salespeople reaching out to customers.
It shows Amazon highlighting the company's long history in AI, while dunking on OpenAI.
Amazon is rushing to capitalize on generative AI, and the company is tapping into its long history in machine learning and an array of related cloud products as key selling points when approaching business customers interested in this new technology.
The strategy is revealed in a detailed internal sales guideline, titled "Generative AI Sales Playbook," obtained by Insider. The 12-page document, which is "an active work in progress," comes with email templates for customer outreach, demo conversation starters for different audiences, and tips on how to position the company against competitors like OpenAI.
The main goal of the sales playbook, it explains, is to "inspire customers to leverage Generative AI technology within their products, content and customer experiences," instead of selling one specific product. Amazon has so far taken a neutral approach to AI, avoiding being tied to one specific startup or launching its own consumer app like OpenAI's ChatGPT or Google's Bard.
The guidelines are also intended to help initiate conversations with senior leaders at other companies, and get customers to host their new AI software on AWS services, such as SageMaker, a platform launched in late 2017 that helps build and deploy machine-learning models.
"Help your customers get started on a technical path towards integrating Generative AI capabilities within their software and operations, all powered by custom ML models they host using AWS managed ML services (SageMaker)," the playbook states.
The guidelines may help Amazon make a stronger push in the generative AI space, where companies including Microsoft, OpenAI, Anthropic, and Google have taken an early lead. To pull this off, Amazon is leaning pretty hard right now on its successful AWS cloud business, in the absence of a hit consumer AI application like ChatGPT.
In an email to Insider, an Amazon spokesperson said the company has over 20 years of experience in machine learning and AI, with many products already being powered by those technologies.
"We have large teams innovating, experimenting, and prototyping generative AI technology. AWS and Amazon have been delivering meaningful innovation in AI and ML for decades, which is why more than 100,000 customers use AWS for their AI applications," the spokesperson said in a statement.
'ChatGPT is a brand new, experimental offering'
The guidelines focus on SageMaker's appeal to companies looking to build their own generative AI services. For example, it says SageMaker gives access to some of the top foundation models, which are the huge general-purpose AI models that underpin many of the most successful generative applications so far.
"Many of the world's leading foundation models (including ones provided by Stability AI, AI21 Labs, Amazon Alexa, LightOn, Hugging Face, etc.) are available through SageMaker, and customers can get started with these easily through SageMaker JumpStart," it said. JumpStart provides quick access to pre-trained AI models and tools that enable certain tasks, such as image generation.
OpenAI CEO Sam AltmanDrew Angerer/Getty Images
The guidelines also encourage Amazon salespeople to position AWS as a more seasoned vendor than competitors, such as OpenAI, which launched its first mainstream app ChatGPT last year. While acknowledging ChatGPT's massive popularity and ability to provide sophisticated answers, as well as its parent company OpenAI's large language models that are fast and affordable, Amazon's guidelines downplay OpenAI as a less experienced startup.
"ChatGPT is a brand new, experimental offering released in late '22. In comparison, AWS has had hundreds of thousands of customers hosting mission-critical ML workloads on Amazon SageMaker for years," it said.
Amazon also lists Microsoft Azure, Google AI unit DeepMind, and the Google Cloud Platform as competitors. The document mentions Sparrow, a potential rival to ChatGPT that DeepMind is working on, along with accolades for AlphaFold, a groundbreaking DeepMind technology that can predict the structure of proteins.
Besides SageMaker, Amazon has recently released a new AI building platform Bedrock and its own foundational model called Titan. It's also working on a slew of consumer apps with ChatGPT-like features, including an updated Alexa voice-assistant and a new home robot project called Burnham, as Insider previously reported.
Conversation starters
The guidelines also contain demo conversation starters for different audiences.
For example, for c-suite executives, Amazon salespeople are told to focus on how generative AI can "improve efficiency by automating operations," the document said. For the more technical executives, it suggests steering the conversation towards "personalized, media-rich content" and quicker deployment of ML models.
For companies that are unfamiliar with AI concepts, Amazon salespeople are told to start with "art of the possible" conversations, which can inspire c-level executives with "generative AI success stories."
For those with a bit more experience in AI, Amazon salespeople are advised to recommend new generative AI capabilities and AWS offerings to accelerate their development process. It also suggests hosting "bi-directional roadmap transparency meetings (RTMs)" to learn about the customer's upcoming AI projects. If the customer is already at the stage of building their own generative AI app, Amazon salespeople should host technical training workshops that showcase AWS services, it said.
It also shares two different email templates salespeople can use for introductions. The first one is for opening a first conversation, while the second one is for a potential customer that's more experienced in the generative AI field.
Here are the email templates:
Scenario 1: Emailing a new executive, with the goal of opening a door for your first conversation with them
Subject: Meeting to discuss how Generative AI can impact your [business/product/technology/marketing /digital] strategy
Hi [Customer Name],
I'm reaching out from the [Team Name] here at AWS. Our team focuses on helping organizations in the [space/industry/sector] with their core digital strategies and AI/ML journeys.
Although we haven't met before, I have some ideas on how [Company Name] can potentially leverage Generative AI to [specific outcome idea, tailored for the role you are emailing]. I was recently personally inspired by [refer to relevant examples provided above], and thought that there are some interesting parallels between your two companies.
Would you be available to connect over a brief call, perhaps sometime next week, to become more formally introduced and discuss how my team can partner with you on your journey towards adopting Generative AI?
Thank you,
[Your signature]
Scenario 2: Emailing a customer champion who is alreadyleveraging AI& machine learning within their business
Subject: AWS + [Company Name] | Strategy for Generative AI
Hi [Customer Name],
It's been incredible to see the results that [Company Name] has achieved with AI and machine learning recently. From [achieved result example 1] to [achieved result example 2], the results have been impressive. As I am sure you've heard quite a bit about recently, there are new trends emerging in the field of AI that I am interested in talking with you about. Although [Company Name] is already leveraging AI for use cases such as [achieved use case], have you and your team thought about how you might also leverage Generative AI capabilities for creating more media-rich user experiences and automating some of your content generation? I was personally inspired by Canva's accurate case study, and how they released text-to-image capabilities to over 100 million users in just a few short weeks. There has been so much customer demand recently for these foundational ML capabilities (e.g. technology being provided by ML companies such as Stability AI, AI21, etc.) that AWS is now making them available through services such as SageMaker.
Would you be available to connect [sometime next week] to talk more about how you and your team are planning on leveraging Generative AI, and ways in which AWS can be a stronger partner in your journey ahead?
Best,
[Your signature]
Do you work at Amazon? Got a tip?
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Thu, 25 May 2023 08:07:00 -0500en-UStext/htmlhttps://www.businessinsider.com/amazon-generative-ai-sales-playbook-going-after-openai-microsoft-google-2023-5Seller Who Makes Up To $73K A Month Shares Top Tips To Land Your Product On First Page Of Amazon
Selling products on Amazon.com, Inc.AMZN and getting them listed on the front page involves a combination of strategies and skills. At the same time, a definitive formula for achieving front-page placement is also essential for the key considerations to maximize your profitability.
Meet Kevin Pak, who explored Amazon as a platform to make online money for selling his products through the Fulfillment By Amazon (FBA) in 2018.
After initial hiccups and mistakes, which cost him about $15,000, Pak learned from his early attempts on making money online, is that no matter how great your product is, if it's not landing on Amazon's first page, then it'll be challenging to reach to the target audience, the Insider reported.
According to the report, most of Pak's products are toys for dogs and kids. He made $289,000 in revenue and $127,000 in profit in 2022. December was his biggest month when he sold $73,000 worth of products on Amazon.
His lowest earning month was in September 2022, when he made nearly $13,000.
Here are the top vital tips that helped Pak rank his products on the front page of Amazon listings.
The first step would be to use great images for the products showing their unique qualities.
"Being as detailed as possible is essential because you want your product to land in front of the customers looking for the exact thing you're offering. This increases the chances of a click converting into a sale, the Insider quoted Pak saying.
The second-best practice to show your product on the front page is using specific search-engine-optimized descriptors keywords.
"You'll probably turn up with a long list of keywords. Therefore, you still want to filter it further by only picking the particular keywords for your product. Also, avoid the words with the highest search volumes, Pak advised.
He also advised to avoid adjusting the title and images on the product's page after it has launched. He said the changes could prompt Amazon to reshuffle the listing, dropping its ranking.
Pak said that once the product has a good landing page, you should consider running a paid-per-click advertising campaign for better mileage.
Running a product-targeting campaign with a conservative starting budget is also a pro tip to get good rankings for the products. For example, the report said Pak runs a product-targeting campaign, which puts his products under other competitors' listings.
Pak also noted that tracking how high each keyword ranks throughout your ad campaign is a good trick for your online products. "This will allow you to allocate your budget where it's needed," he said.
Finally, he said the product's pricing is essential when starting to sell the product on Amazon.
"Products that generate high sales in the first few days receive a new release badge on Amazon. That's going to be huge to help boost your ranking. And usually, you can get those high sales if you price your product low enough," Pak added.
Tue, 23 May 2023 00:49:00 -0500text/htmlhttps://www.benzinga.com/news/23/05/32513743/seller-who-makes-up-to-73k-a-month-shares-top-tips-to-land-your-product-on-first-page-of-amazonAmazon failing on promise to deploy 100% zero-emission deliveries, study says
SEATTLE — A joint investigation by Clean Mobility Collective (CMC) and Stand.earth Research Group (SRG) discovered that delivery companies such as Amazon are failing to deploy 100% zero-emission vehicles.
The report also shows that they are avoiding disclosing data related to last-mile emissions, which threatens clean air progress worldwide and amplifies a variety of health risks and disparities.
The report predicts that global annual parcel volume could more than double from over 315 billion parcels in 2022 to up to 800 billion parcels per year in 2030. This growth would increase greenhouse gas emissions exponentially.
Amazon and global e-commerce companies are also on track to emit the annual carbon equivalent of up to 44 coal plants, according to CMC and SRG.
To put in context, over 1 billion trees every year – and allowing them to grow for 10 years – would be needed to isolate the carbon emissions of a single year of last-mile parcel deliveries.
This not only affects the Earth but also affects health, as several accurate studies confirm the harmful health effects caused by fossil fuel-derived air pollution, according to CMC and SRG.
A Harvard University study revealed that one in five deaths globally is linked to air pollution caused by the burning of fossil fuels.
CMC and SRG report that less than 1% of reported deliveries by Amazon in the U.S. are made using EVs or other clean mobility modes. Amazon pledged to deploy 100,000 electric delivery vans, however, approximately 3,000 are currently being used.
The CMC and SRG rallied in front of Amazon headquarters Tuesday morning and revealed the study, along with guest speakers.
KOMO News contacted Amazon for comment and is still awaiting a response.
Wed, 24 May 2023 01:22:00 -0500entext/htmlhttps://kutv.com/news/nation-world/amazon-emissions-carbon-parcel-delivery-gas-investigation-fossil-fuels-greenhouse-threat-clean-mobility-collective-standearth-electric-report-study-coal-plants-electric-vehicles-harvard-universityAmazon failing on promise to deploy 100% zero-emission deliveries, study says
SEATTLE — A joint investigation by Clean Mobility Collective (CMC) and Stand.earth Research Group (SRG) discovered that delivery companies such as Amazon are failing to deploy 100% zero-emission vehicles.
The report also shows that they are avoiding disclosing data related to last-mile emissions, which threatens clean air progress worldwide and amplifies a variety of health risks and disparities.
The report predicts that global annual parcel volume could more than double from over 315 billion parcels in 2022 to up to 800 billion parcels per year in 2030. This growth would increase greenhouse gas emissions exponentially.
Amazon and global e-commerce companies are also on track to emit the annual carbon equivalent of up to 44 coal plants, according to CMC and SRG.
To put in context, over 1 billion trees every year – and allowing them to grow for 10 years – would be needed to isolate the carbon emissions of a single year of last-mile parcel deliveries.
This not only affects the Earth but also affects health, as several accurate studies confirm the harmful health effects caused by fossil fuel-derived air pollution, according to CMC and SRG.
A Harvard University study revealed that one in five deaths globally is linked to air pollution caused by the burning of fossil fuels.
CMC and SRG report that less than 1% of reported deliveries by Amazon in the U.S. are made using EVs or other clean mobility modes. Amazon pledged to deploy 100,000 electric delivery vans, however, approximately 3,000 are currently being used.
The CMC and SRG rallied in front of Amazon headquarters Tuesday morning and revealed the study, along with guest speakers.
KOMO News contacted Amazon for comment and is still awaiting a response.
Wed, 24 May 2023 01:25:00 -0500entext/htmlhttps://local12.com/news/nation-world/amazon-emissions-carbon-parcel-delivery-gas-investigation-fossil-fuels-greenhouse-threat-clean-mobility-collective-standearth-electric-report-study-coal-plants-electric-vehicles-harvard-universityAmazon failing on promise to deploy 100% zero-emission deliveries, study says
SEATTLE — A joint investigation by Clean Mobility Collective (CMC) and Stand.earth Research Group (SRG) discovered that delivery companies such as Amazon are failing to deploy 100% zero-emission vehicles.
The report also shows that they are avoiding disclosing data related to last-mile emissions, which threatens clean air progress worldwide and amplifies a variety of health risks and disparities.
The report predicts that global annual parcel volume could more than double from over 315 billion parcels in 2022 to up to 800 billion parcels per year in 2030. This growth would increase greenhouse gas emissions exponentially.
Amazon and global e-commerce companies are also on track to emit the annual carbon equivalent of up to 44 coal plants, according to CMC and SRG.
To put in context, over 1 billion trees every year – and allowing them to grow for 10 years – would be needed to isolate the carbon emissions of a single year of last-mile parcel deliveries.
This not only affects the Earth but also affects health, as several accurate studies confirm the harmful health effects caused by fossil fuel-derived air pollution, according to CMC and SRG.
A Harvard University study revealed that one in five deaths globally is linked to air pollution caused by the burning of fossil fuels.
CMC and SRG report that less than 1% of reported deliveries by Amazon in the U.S. are made using EVs or other clean mobility modes. Amazon pledged to deploy 100,000 electric delivery vans, however, approximately 3,000 are currently being used.
The CMC and SRG rallied in front of Amazon headquarters Tuesday morning and revealed the study, along with guest speakers.
KOMO News contacted Amazon for comment and is still awaiting a response.
Wed, 24 May 2023 01:33:00 -0500entext/htmlhttps://wwmt.com/news/nation-world/amazon-emissions-carbon-parcel-delivery-gas-investigation-fossil-fuels-greenhouse-threat-clean-mobility-collective-standearth-electric-report-study-coal-plants-electric-vehicles-harvard-university