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Exam Code: CRT-271 Certification Preparation For Community Cloud Consultants plan November 2023 by team

CRT-271 Certification Preparation For Community Cloud Consultants

Exam Details for CRT-271 Certification Preparation For Community Cloud Consultants:

Number of Questions: The exam consists of approximately 60 multiple-choice and multiple-select questions.

Time Limit: The total time allocated for the exam is 90 minutes (1 hour and 30 minutes).

Passing Score: To pass the exam, you must achieve a minimum score of 68%.

Exam Format: The exam is conducted online and is proctored. You will be required to answer the questions within the allocated time frame.

Course Outline:

1. Introduction to Salesforce Community Cloud:
- Overview of Salesforce Community Cloud
- Key features and benefits of Community Cloud
- Understanding community member roles and access

2. Community Setup and Configuration:
- Creating and configuring community templates
- Customizing community branding and layout
- Managing community users and access permissions

3. Community Builder and Lightning Components:
- Building and designing community pages using Community Builder
- Utilizing Lightning components for enhanced functionality
- Implementing custom Lightning components in communities

4. Community Engagement and Collaboration:
- Enabling collaboration features in communities
- Implementing community engagement strategies
- Configuring and managing community content and discussions

5. Community Security and Sharing:
- Implementing community security and access controls
- Managing data sharing settings in communities
- Configuring authentication and login policies for community users

6. Community Analytics and Reporting:
- Utilizing community analytics to measure engagement and performance
- Creating custom reports and dashboards for community data
- Monitoring and optimizing community usage and adoption

Exam Objectives:

1. Understand the key concepts and features of Salesforce Community Cloud.
2. Configure and customize communities in Salesforce.
3. Build community pages using Community Builder and Lightning components.
4. Foster engagement and collaboration within communities.
5. Implement security measures and data sharing controls in communities.
6. Utilize analytics and reporting to measure community performance.

Exam Syllabus:

The exam syllabus covers the following topics:

1. Introduction to Salesforce Community Cloud
- Salesforce Community Cloud overview
- Community member roles and access

2. Community Setup and Configuration
- Community templates creation and configuration
- Customizing community branding and layout
- User management and access permissions in communities

3. Community Builder and Lightning Components
- Building and designing community pages with Community Builder
- Utilizing Lightning components in communities
- Implementing custom Lightning components

4. Community Engagement and Collaboration
- Enabling collaboration features in communities
- Strategies for community engagement
- Configuring and managing community content and discussions

5. Community Security and Sharing
- Implementing security controls in communities
- Data sharing settings in communities
- Authentication and login policies for community users

6. Community Analytics and Reporting
- Community analytics for measuring engagement and performance
- Creating custom reports and dashboards for community data
- Monitoring and optimizing community usage and adoption
Certification Preparation For Community Cloud Consultants
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CRT-271 Certification Preparation For Community Cloud Consultants
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Certification Preparation For Community Cloud Consultants
Question: 91
Which three actions should the Salesforce Admin take before the Community launches? A Salesforce Admin is
launching a new Community in the Napili template for approximately one million members. The Community is built
with native Community template features and is within published member limits.
A. Prepare for cases logged by Community members and automation around auto response, case assignment, and
escalation rules.
B. Make sure customers are not members of other Salesforce Communities.
C. Test the Community for member activity, including cases and articles.
D. Formalize the member registration process, including automating the account assignment orperson account creation.
E. Performance test the Community with a large number of members with increased activity.
Answer: A,B
Question: 92
As a part of your Partner Community Roll-out strategy you plan to engage with stakeholder(s) within the business to
understand what they are hoping to get out of the community being implemented.
Who do you meet with?
A. Partner Relationship Manager and Sales Managers
B. Executives and the Partner Relationship Manager
C. Partner Relationship Manager and Marketing Managers
D. Sales Team, Marketing Team, Service Team and Executives
E. #AskForce on Twitter and the Success Community
Answer: D
Question: 93
When architecting a community strategy it is important to consider portal role count limitations .
What is the maximum number of portal roles that can existing in an organization?
A. 10,000
B. 2,500
C. 1,000
D. 4,000
E. 5,000
Answer: E
Question: 94
Which three Lightning Components are available in Builder when customizing a home page? Choose 3 answers
A. Related syllabus List
B. Feed Publisher
C. Headline
D. Search Results
E. Home Page Tabs
Answer: A,B,D
Question: 95
What features are you able to take advantage of in the syllabu Management section of the Community Manager?
A. Create, Merge, Rename and Delete Topics
B. Define Knowledge Articles that will be displayed against each topic
C. Assign Featured and Navigational Topics
D. Assign Featured syllabus Only
E. Assign Navigational syllabus Only
Answer: A
Question: 96
Universal Containers (UC) is building a Community to drive channel sales. UC has 2,000 partner accounts. The high-
level capabilities for UC Partners are:
Partner users should only see Accounts and Cases that they have access to
A Partner user must be able to create Cases for all Accounts in their account hierarchy, regardless of whether they
are a parent or child Account
Partner users myst be able to collaborate within the private Groups of which they are
What are two ways the Salesforce Admin should fulfil these requirements? Choose 2 answers
Universal Containers (UC) is building a Community to drive channel sales. UC has 2,000 partner accounts.
The high-level capabilities for UC Partners are:
Partner users should only see Accounts and Cases that they have access to
A Partner user must be able to create Cases for all Accounts in their account hierarchy, regardless of whether they
are a parent or child Account
Partner users myst be able to collaborate within the private Groups of which they are members
What are two ways the Salesforce Admin should fulfil these requirements? Choose 2 answers
A. Use Apex managed sharing on the Account and Case Object
B. Set External User Organisation-wide Defaults to Private on the Account and Case Object
C. Configure an Owner-based Sharing Rule on the Account and Case Object
D. Create a Criteria-based Sharing Rule with read/write access on the Account and Case Object
Answer: A,B
Question: 97
Universal Containers is experiencing an increase in spam in their Community. The Community Manager needs to put
in some pre -moderation rules to be alerted when multiple posts occur from the same user over a short period of time .
What should the Community Manager do to meet this requirement?
A. Create a rate rule and apply it to posts with newly registered members as the criteria
B. Activate a content rule to flag member -generated content with a Review Moderation action
C. Grant the Community Moderator permission to allow access to view engagement reports
D. Grant the Moderate Communities Feed permission to Community members so they can
flag content
Answer: D
Question: 98
niversal Containers (UC) is implementing a Customer Community which will have thousands of Accounts with tens of
thousands of Community users (Contacts). UC wants to ensure that all Customer Community licensed users are able to
access the assets tied to their Accounts .
Which action should the Salesforce administrator take when setting up asset sharing to ensure that Community users
can see their account assets?
Select one or more of the following:
A. Create a sharing rule for each accounts
B. Use Apex managed sharing to grant access to the Community users
C. Implement the role hierarchy on the Customer Community
D. Set up a sharing set that references the Account ID on the asset
Answer: D
Question: 99
Universal Containers builds their customer Community on Napili templates. They create several recommendations that
are visible on the home page, including one for their annual conference event. After the event, the Salesforce Admin
needs to remove the event recommendation.
Where should the Salesforce Admin delete the recommendation?
A. From the All Communities setup page
B. From the Community Workspace
C. From the Community site
D. From the Community Builder
Answer: A
Question: 100
Salesforce releases an enhanced feed publisher component in the latest release of the Napili template. Universal
Containers org is now on the latest version, but the collaboration component is NOT available in the Napili template .
What should the Salesforce Admin do to resolve this issue?
A. Refresh the Salesforce component list In Community Builder
B. Upgrade the template to like latest version
C. Enable Chatter for the one
D. Un publish and republish the Napili template
Answer: C
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SalesForce Certification plan - BingNews Search results SalesForce Certification plan - BingNews Salesforce Pricing Guide (November 2023)

Salesforce offers a full suite of add-ons available mainly on the SalesForce AppExchange. These optional Salesforce programs include tools to support different needs and industries. Depending on the complexity of those needs, you’ll pay anywhere from nothing to hundreds of dollars for one (or multiple) apps. You can also find add-ons under the “products” tab on the Salesforce website.

Salesforce’s apps come from both first- and third-party providers. They also vary in pricing, often including new tiers that differ from what Salesforce offers. Simple apps, like 360 SMS, start at $7 per month but might cost more depending on how many texts you send. Other apps, like the Salesforce Adoption Dashboard, are entirely free. You also have freemium apps, like JotForm, which are free for the first five forms. 

Each app is different, requiring another knowledge base to learn this optional system. Much like shopping for CRM systems, you must go through testing and adoption phases. Thankfully, Salesforce is a cloud-based SaaS system, meaning you can easily customize it according to your needs. Below, you’ll learn more about some of the most popular add-ons you might consider. 

Pardot Pricing

Salesforce Pardot is a popular marketing automation platform that comes in four tiers. Here’s a breakdown of what those tiers provide:

  • Growth: $1,250/mo; focuses on marketing automation 
  • Plus: $2,750/mo; provides deeper analytics and personalization features
  • Advanced: $4,400/mo; AI support and developer sandbox features
  • Premium: $15,000/mo; offers predictive analytics and personalized product support

Pardot supports up to 10,000 contacts, with its higher tier supporting 75,000.

Service Cloud

Service Cloud focuses on the customer support side of Salesforce. It also has identical pricing compared to Sales Cloud (Salesforce’s primary offering). Here’s a breakdown of pricing:

  • Starter: $25/user/mo; provides a simple customer case management dashboard
  • Professional: $80/user/mo; provides case swarming and computer telephony integration (CTI)
  • Enterprise: $165/user/mo; provides AI features and a self-service system for your customer support staff
  • Unlimited: $330/user/mo; 24/7 support alongside AI-powered chatbots
  • Unlimited+: $500/user/mo; advanced AI support and the ability to better integrate data across Tableau Analytics and Data Cloud

Sales Cloud does not come with Service Cloud. However, you can discuss discounts for integrating both when talking with an account executive. 

CPQ and Billing

Both CPQ and Billing are features you can find under Salesforce’s Revenue Cloud service. 

CPQ (Configuration, Pricing and Quoting) is a flexible pricing system that changes price depending on usage level or optional features. When selling software with add-ons, it can help you simplify billing customers. It comes in two forms:

  • CPQ: $75/user/mo; provides limited customization options
  • CPQ Plus: $150/user/mo; provides more process control and automated features

Billing is another feature of Revenue Cloud which comes in two forms, although the pricing requires you to call in:

  • Growth: Has a built-in invoicing system for scheduling and merging multiple invoices
  • Plus: Advanced billing systems based on usage ratings; supports automatic payments

If purchasing the complete sales CRM, some of these features are integrated with advanced plans, meaning you don’t need to pay extra. 

Einstein Analytics

Einstein Analytics is the AI-driven analytics software from Salesforce that comes with the Unlimited plan. Enterprise customers might choose to pay separately, selecting one of the four plans below:

  • Einstein Predictions: $75/user/mo; provides simple, automated insights
  • CRM Analytics Growth: $140/user/mo; more advanced analytics platform without AI features
  • CRM Analytics Plus: $165/user/mo; combines features from Predictions and Analytics Growth
  • Revenue Intelligence: $220/user/mo; provides revenue insights as well other features


MuleSoft is an integration-based platform that connects multiple apps, helps integrate numerous APIs and provides automated systems between those softwares. Another way to look at it: it’s a complex version of Zapier with way more power for programmers. 

MuleSoft’s pricing varies heavily but can cost up to $250,000 per year. You’ll need to call and discuss your unique needs for a quote. 

Mon, 13 Nov 2023 02:07:00 -0600 en-US text/html
CRM Certification and Training

Customer relationship management (CRM) takes customer service to a whole new level. Modern CRM software uses technology and automation to find and interact with leads and customers. Leveraging CRM software can help a company engage with its customers to build trust and provide necessary products and services.

Editor’s note: Looking for the right CRM solution for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Current CRM certification courses are available through academic institutions, professional affiliates and massive open online courses. syllabus can include CRM optimization, automation, marketing strategies, product management, business to business (B2B), business to consumer (B2C) and networking. According to certification course provider Simplilearn, IT professionals with one Salesforce certification on their resume can expect as much as a 40% pay increase.

What are CRM certifications and training?

CRM certifications and training

CRM certifications can enhance your skills by requiring you to complete advanced CRM software training. Some certifications are built with courses and require you to pass exams; others are for status only. Completing CRM certifications and training can demonstrate commitment, present new job opportunities and increase pay.

Why are CRM certifications and training necessary?

To compete globally, companies benefit from increasing their digital presence. Utilizing a CRM tool improves the B2C and B2B relationship and allows companies to engage and thrive. Because companies are encouraged to focus on detailed digital strategies in which CRM is vital, businesses are looking for CRM-certified employees to help them move forward in the e-commerce space.

Companies look to CRM software to automate daily tasks, deepen engagement with customers, and consistently promote products and services.

Who should get CRM certified?

While all departments can benefit from CRM training, it is especially relevant for sales, marketing and IT team members. In addition, exact high school graduates and college students can stay competitive in the job market by becoming CRM certified.

Recent high school graduates and college students

Want to score a higher-paying job quickly? As CRM specialization jobs are in high demand, high school graduates and college students can get a competitive edge by learning CRM before entering the professional workforce.

Sales professionals

Sales teams work with a CRM platform for lead tracking and follow-up. Detailed customer data gathered and stored by a CRM improves lead scoring and speeds up conversions.

Marketing professionals

Because marketing requires quality leads to drive a return on investment, a robust CRM is crucial to a marketing team’s success. The CRM can help marketing professionals quickly visualize data, as well as identify lead patterns, potential customers and pain points that your business’s products or services may solve.

IT professionals

IT can work with sales and marketing to customize the CRM to specific needs, industries or internal policies. Using a CRM, IT teams can onboard, maintain and provide professional support to employees. CRM certification is often required for IT professionals, as the training is standard for the industry.

CRM certification can deliver exact high school graduates and college students a competitive edge when they enter the job market.

CRM certificate vs. certification

Though a CRM certificate and a CRM certification sound like they may be the same, there is a difference. A CRM certificate is earned in a school setting, whether in person or remote, and resembles an academic degree. A CRM certification, by contrast, is earned through industry-based performance tests, regardless of where you learn the information.

7 best CRM certifications

The following CRM certifications are found regularly in job listings and are globally recognized and easily accessible for most people:

Microsoft Dynamics 365

As a top competitor to Salesforce, Microsoft Dynamics 365 offers certification levels ranging from fundamental to advanced. The platform can provide courses on sales, finance, operations and customer service. Professionals can choose to complete a CRM certification or an overall fundamentals course. For CRM certification, IT professionals must pass exam MB-910: Microsoft Dynamics 365 Fundamentals (CRM).

Who is it for?

Dynamics 365 is for IT consultants who specialize in enterprise resource planning (ERP) and material requirements planning (MRP).

Skills needed

  • Describe Dynamics 365 Marketing (10% to 15%)
  • Describe Dynamics 365 Sales (15% to 20%)
  • Describe Dynamics 365 Customer Service (15% to 20%)
  • Describe Dynamics 365 Field Service (15% to 20%)
  • Describe Project Operations (15% to 20%)
  • Describe Shared Features (15% to 20%)


Pricing starts at $99.

Length of certification

Microsoft certifications don’t have a hard expiration date. Instead, the certification is valid as long as the product is available on the market.

HubSpot Academy

HubSpot offers multiple certification courses, including in CRM, CMS, sales and reporting. Lessons can take approximately one hour to over six hours to complete.

Who is it for?

HubSpot has a proprietary CRM certification program in which you watch online course videos with periodic quizzes. Most certification exams also require you to complete additional practical marketing exercises.

Skills needed

  • HubSpot CRM-specific training
  • Practical marketing experience


Certifications are free, but some advanced options require a HubSpot Professional or HubSpot Enterprise account. A HubSpot Professional account starts at $800 per month.

Length of certification

Certification length varies from 13 to 25 months.

Marketo Engage by Adobe

Marketo Engage is a tool designed to help marketers create and implement personalized emails and media. The platform is part of the Adobe Experience Cloud.

Who is it for?

Marketo Engage is a good fit for professionals who work in marketing automation, such as email marketing professionals, media managers and marketing managers.

Skills needed

The required skills depend on the level of certification you are seeking.

Entry level:

  • Basic knowledge of marketing automation
  • Three to six months of marketing experience
  • Three months of experience using Marketo software

Advanced level:

  • One to two years of marketing experience
  • One year of hands-on experience with Marketo
  • Completion of the Marketo MCE Prep Course


The entry-level certification is $95, and the advanced level costs $225.

Length of certification

The exam is valid for two years.

NetSuite Administrator

As a customizable CRM, Oracle’s NetSuite is geared toward large businesses and includes multiple tools, such as ERP, financial management and inventory management capabilities.

Who is it for?

NetSuite certification is for professionals who routinely work with Oracle’s customer database. NetSuite’s consultants can gain additional clients with the NetSuite Administrator certification, especially those who help customize enterprise CRM and ERP. IT professionals can also benefit from a NetSuite certification.

Skills needed

  • CRM customization
  • ERP customization
  • Financial management
  • Inventory management


This certification costs $250.

Length of certification

Individuals who complete the NetSuite certification will need to get recertified by passing an exam every three years.

Salesforce Administrator

Salesforce Administrator

A Salesforce certification is a globally accepted credential. You can use the certification to compete for jobs and promotions as a Salesforce expert, stay informed about Salesforce feature updates and climb the corporate ladder.

Who is it for?

Any business professional who uses a CRM regularly can benefit from a Salesforce Administrator certification. These roles may include benefits administrators, developers, architects, marketers and consultants.

Skills needed

Salesforce Certified Administrators:

  • Administrator (six to 12 months’ experience recommended)
  • Advanced Administrator (12 to 24 months’ experience recommended)
  • Salesforce Certified Platform App Builder (three to six months’ experience recommended)

Salesforce Certified Architects (more than five years’ experience recommended):

  • Application Architect
  • Data Architecture and Management Designer
  • Development Lifecycle and Deployment Designer
  • Identity and Access Management Designer
  • Integration Architecture Designer
  • Mobile Solutions Architecture Designer
  • Sharing and Visibility Designer
  • System Architect
  • Technical Architect

Salesforce Certified Consultants:

  • Community Cloud Consultant (two to five years)
  • Field Service Lightning Consultant (two to five years)
  • Marketing Cloud Consultant (12 months)
  • Pardot Consultant (12 months)
  • Sales Cloud Consultant (two to five years)
  • Service Cloud Consultant (two to five years)

Salesforce Certified Developers:

  • Commerce Cloud Digital Developer (three to six months)
  • Platform Developer I (three to six months)
  • Platform Developer II (two to four years)

Salesforce Certified Specialists:

  • CPQ Specialist (six to 12 months)
  • Marketing Cloud Email Specialist (six to 12 months)
  • Marketing Cloud Social Specialist (six to 12 months)
  • Pardot Specialist (three to six months)


Pricing ranges from $100 to $6,000.

Length of certification

Professionals must maintain Salesforce certifications annually to keep up with the software’s new feature releases (three updates per year). You must complete a Trailhead maintenance module every year to maintain your certification.


Zendesk provides certifications for CRM and available support tools. Certification options include Zendesk Support Administrator, App Developer I, Guide Specialist, Explore CX Analyst, Chat Specialist and Talk Specialist.

Who is it for?

Zendesk certification is for sales professionals, customer support staff and small business administrators. Zendesk also encourages its users, partners and employees to complete certification.

Skills needed

For the most common certification, Zendesk Support Administrator, you need to have at least three months of experience as a Zendesk Support Administrator and complete the relevant practice exam. Zendesk lists the specific skills and training needed for other Zendesk certifications on its website.


Pricing starts at $350.

Length of certification

A Zendesk CRM certification lasts one to two years. After that, Zendesk will notify you when you need to recertify. For every recertification, you must take a new exam and pay an additional fee.

Zoho CRM

Zoho CRM offers a Certified Consultant certification; Zoho offers this free designation for users who exemplify excellence with clients while working within Zoho’s CRM. While the certification does not have the same recognition as Microsoft, HubSpot or Salesforce, it can be an avenue for Zoho users to generate revenue by providing CRM consulting.

Who is it for?

Zoho CRM certification is best for Zoho users who are interested in providing CRM consulting services for small businesses.

Skills needed

You should have proof of expertise in consulting with small business clients and hands-on experience with the Zoho CRM platform. You need at least three consulting clients that pay for Zoho CRM and pay you for Zoho CRM consulting. Once you have met this requirement, you can fill out this online form. When Zoho approves your business, Zoho’s website will list your business as a Zoho CRM Certified Consultant.


Zoho CRM certification is free.

Length of certification

Once you are approved as a Zoho partner, your certification lasts as long as you are in good standing with Zoho.

Although some CRM certifications are free, expect to spend a few hundred dollars for training and exams. CRM certifications are available for all experience levels.

Is CRM certification right for you?

Although the seven certifications above are great options, you will ultimately need to align your credentials with the career and promotion opportunities that interest you. Ask yourself these questions to determine whether CRM certification is right for you:

  • Will a CRM certification benefit you? If you are investing your own time and money, weigh the pros and cons of a CRM Will the accreditation make you more competitive in the job market? Is a promotion available after you become certified?
  • Which CRM platform would you be using? First, choose a CRM if you have not done so already. If you are already using a CRM, start with a certification for that specific platform. Not sure where to start? The top certificate is Salesforce Administrator. You will also have multiple job opportunities by getting certified with HubSpot, Zendesk CRM or Dynamics 365.
  • How much time and money are you willing to spend? Make sure you can invest both money and time in a CRM certification. If you are already working with a CRM, will your employer help with the cost as a business expense? Before starting a CRM certification program, you should research the requirements and prepare for additional expenses, such as training, study guides and recertifications.
  • Are you in need of new, marketable skills? If you become certified, you can seek out opportunities that allow you to use your advanced CRM knowledge. Increasingly, CRM skills are becoming a requirement among relevant job listings, so getting certified helps vet your expertise to recruiters. If you are in a dead-end career or haven’t been successful in the job market, certification in a popular CRM can provide lucrative opportunities.
  • Do you already have hands-on experience? Although CRM certification is becoming an increasingly valuable credential, remember that companies still prefer to hire employees with hands-on CRM experience. Therefore, rather than being just a line on your resume, CRM certification should supplement your real-world experience.
Sun, 12 Nov 2023 09:59:00 -0600 en text/html
5 Best Digital Marketing Certifications No result found, try new keyword!The global digital ad market is expected to hit more than $209 billion by 2027. In fact, this rapid growth has meant tha ... Mon, 13 Nov 2023 00:19:39 -0600 en-us text/html Your employees are likely passing off AI-generated work as their own: Report

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Top Stock Reports for Oracle, PepsiCo & Salesforce

Wednesday, November 15, 2023

The Zacks Research Daily presents the best research output of our analyst team. Today's Research Daily features new research reports on 16 major stocks, including Oracle Corp. (ORCL), PepsiCo, Inc. (PEP) and Salesforce, Inc. (CRM). These research reports have been hand-picked from the roughly 70 reports published by our analyst team today.

You can see all of today’s research reports here >>>

Shares of Oracle have gained +47.5% over the past year versus the Zacks Computer - Software industry’s gain of +49.8%. The company is benefiting from ongoing momentum across its cloud business, driven by the strong uptake of Oracle Cloud and Autonomous Database offerings.

Solid adoption of cloud-based applications, comprising NetSuite Enterprise Resource Planning (ERP) and Fusion ERP bodes well. Oracle’s Gen 2 Cloud is performing better at a lower cost due to high bandwidth and low-latency RDMA networks. Partnerships with VMWare and Microsoft is helping Oracle win new clientele.

ORCL is launching a generative AI cloud service for enterprise customers. Its share buybacks and dividend policy are noteworthy. However, higher spending on product enhancements, especially toward the cloud platform, amid increasing competition in the cloud domain is likely to limit margin expansion.

(You can read the full research report on Oracle here >>>)

PepsiCo’s shares have underperformed the Zacks Beverages - Soft drinks industry over the past year (-3.2% vs. +5.4%). The company witnessed cost pressures driven by impacts of supply-chain disruptions and inflationary labor, transportation and commodity costs. Adverse currency rates also remain headwinds.

Nevertheless, PepsiCo boasts a robust surprise trend, which continued in second-quarter 2023. PEP’s revenues and earnings beat the Zacks Consensus Estimate for the sixth straight quarter in second-quarter 2023. It also reported the seventh straight quarter of double-digit organic revenue growth in the second quarter.

The results reflect strength and resilience in its diversified portfolio, modernized supply chain, improved digital capabilities, flexible go-to-market distribution systems and robust consumer demand trends. Resilience and strength in the global beverage and convenient food businesses also aided results.

(You can read the full research report on PepsiCo here >>>)

Shares of Salesforce have outperformed the Zacks Computer - Software industry over the year-to-date period (+66.8% vs. +52.8%). The company is benefiting from a robust demand environment as customers are undergoing a major digital transformation.

Its sustained focus on introducing more aligned products as per customer needs is driving its top-line. Continued deal wins in the international market is another growth driver. The acquisition of Slack has positioned the company as a leader in enterprise team collaboration solution space and placed at a better competitive position against Microsoft’s Teams product.

However, stiff competition and unfavorable currency fluctuations are concerns. Besides, challenging macroeconomic environment might hurt its growth prospects in the near-term.

(You can read the full research report on Salesforce here >>>)

Other noteworthy reports we are featuring today include S&P Global Inc. (SPGI), The Goldman Sachs Group, Inc. (GS) and BlackRock, Inc. (BLK).

Mark Vickery
Senior Editor

Note: Sheraz Mian heads the Zacks Equity Research department and is a well-regarded expert of aggregate earnings. He is frequently quoted in the print and electronic media and publishes the weekly Earnings Trends and Earnings Preview reports. If you want an email notification each time Sheraz publishes a new article, please click here>>>

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Dull Mineral Nutrition Arm, Macro Woes Hurt Phibro (PAHC)
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Want the latest recommendations from Zacks Investment Research? Today, you can get 7 Best Stocks for the Next 30 Days. Click to get this free report

The Goldman Sachs Group, Inc. (GS) : Free Stock Analysis Report

Salesforce Inc. (CRM) : Free Stock Analysis Report

BlackRock, Inc. (BLK) : Free Stock Analysis Report

PepsiCo, Inc. (PEP) : Free Stock Analysis Report

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Wed, 15 Nov 2023 08:00:00 -0600 en-US text/html
Salesforce Report Highlights Importance of Data in the AI Revolution

via Shutterstock

Data has long been vital to the success of business initiatives. However, with the meteoric rise of artificial intelligence (AI) data has become even more important. Salesforce, a leading cloud-based CRM platform, in collaboration with Tableau, released its inaugural State of Data and Analytic report.

One of the roadblocks in realizing the full potential of AI is to manage and leverage data for business needs. According to Salesforce Chief Data Officer Wendy Batchelder, “The AI revolution is actually a data revolution, and a company’s AI strategy is only as strong as its data strategy, with trust at its core.” 

The Salesforce report was compiled by surveying over 11,000 information technology, analytics, and line-of-business leaders across 18 countries to discover how businesses are navigating the rapidly evolving AI landscape. 

A Strong Data Foundation Fuels AI

Advances in AI are moving fast, and data management teams are feeling the pressure to supply algorithms and high-quality data. Almost 9 in 10 (87 percent) of IT and analytics leaders believe that the rise of AI makes data management a higher priority.

Over nine in 10 (91 percent) business leaders say generative AI would benefit their organization, however, they are concerned about their organization’s ability to capture generative AI value. Early adopters of generative AI are already seeing positive results such as improvement in customer satisfaction. It’s not surprising that the early success of some organizations has resulted in over three-quarters of business leaders (77 percent) fearing their company is missing out on generative AI’s benefits. 

According to the report, a major roadblock to deriving maximum value for generative AI is the lack of a united data strategy that integrates generative AI into the existing tech stack. Eighty-six percent of respondents believed the AI outputs are only as good as the data inputs. There are also some ethical concerns about the use of AI and uncertainty about generative AI bias that can potentially lead to inaccurate results. 

The report highlights the importance of data maturity as a sign of AI preparedness. Organizations that have higher data maturity have a more positive assessment of their organization’s data quality, technology infrastructure, and AI strategy. 

(Kostyantyn Skuridin/Shutterstock)

Data’s Full Potential Remains Elusive

While business leaders realize that data is the key to getting AI benefits, there is significant misalignment between data strategy and business goals. According to the report, many line-of-business leaders (41 percent) believe that their data strategy has either partial or no alignment with business objectives. Similarly, 37 percent of analytics and IT leaders also see room for improvement. 

The core reasons for this disconnect include the lack of shared KPIs across teams, dealing with overwhelming volumes of data, and security threats. Technical and line-of-business leaders are concerned that integrating new data sources could increase security vulnerabilities. 

The lack of data visibility could be a reason why business leaders are concerned about security threats. Nearly half (45 percent) of analytics and IT leaders say that they have partial or no visibility on how data is used within their organization. 

The teams closest to data, including the analytics and IT teams, have the highest confidence (57 percent) in data quality. This shows an opportunity to instill data confidence across other teams including marketing, sales, and service teams.

The Road to Data and AI Success is Winding

Building confidence in data accuracy is more than just a technical fix – it requires a shift in mindset. There needs to be a collective change in behaviors and beliefs about the importance of data. The good news is that analytics and IT leaders are taking action. Nearly eight in ten analytics and IT leaders plan to increase the budget for data training and development. 

The findings of the report show that data governance can play a key role in buying data trustworthiness with 85 percent of analytics and IT leaders using data governance to quantify and Strengthen data quality.

“Managing data is the most important action a business can take to successfully implement generative AI,” said Batchelder. “To effectively manage data, leaders must use data governance strategically and invest in a strong culture now more than ever.” 

The report indicates that analytics and IT leaders lean on cloud solutions to mitigate data gravity, which refers to the concept that data has mass as the mass grows larger it pulls additional resources making it more challenging and expensive to manage that data. 

Analytics and IT leaders are relying on better infrastructure (44 percent), using multiple cloud providers (41 percent), and employing decentralized or distributed data storage solutions (40 percent) to mitigate the threats of data gravity. 

Looking ahead, companies need to overcome several hurdles to unlock the full potential of AI. The Salesforce report indicates that business leaders are aware of the key challenges and understand what tools can help them succeed in leveraging the power of AI technology. 

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Fri, 03 Nov 2023 03:01:00 -0500 text/html
As AI Wipes Out Entry-Level Jobs, America Needs More Apprenticeships

The surprise hit song of the summer came from a Virginia singer-songwriter named Oliver Anthony.

Ryan Craig Portrait

Ryan Craig


I’ve been sellin’ my soul, workin’ all day

Overtime hours for bullshit pay…

…Young men are puttin’ themselves six feet in the ground
‘Cause all this damn country does is keep on kickin’ them down

“Rich Men North of Richmond” made Anthony the first unknown artist to debut at No. 1. He was singing for a young generation of outsiders with no way to break into the economy—and as an indictment of those profiting off them.

Young Americans are more frustrated than ever at their inability to access good jobs — and the rise of artificial intelligence will only compound the problem. To provide jobs and paths ahead for the largest number of people in today’s cutting-edge economy, the U.S. needs to revisit an old-fashioned way of training workers: apprenticeships.

For over half a century, college was the way for American kids to succeed — a socially accepted path to socioeconomic mobility that worked most of the time. From the 1960s to the turn of the century, America’s colleges were fairly affordable, costing students less than a new car.

In turn, the vast majority of college grads got hired by good companies and learned on the job while making enough to afford a place to live and a car to commute. The cherry on top was that it felt good. The ethos of college — equipping young people to fulfill their potential, whatever direction it might take them — was the ethos of America.

40% of College Grads Have Jobs That Don’t Require a Degree

But starting about 25 years ago, things began to change. Tuition and fees grew annually at double the rate of inflation. Digital technology transformed the economy. The good jobs college grads hoped to land were different than they had been a generation before. According to the National Skills Coalition, 92% of jobs now require digital skills — generalizable only inexactly. Employers want candidates to know how to work on platforms like HubSpot for marketing, Zendesk for customer service, NetSuite for finance, Workday for HR, and Salesforce for customer relationship management.

Few colleges incorporate training on these platforms into degree programs. To top it off, skills aren’t enough anymore. College grads can easily access Salesforce’s Trailhead courses to become certified Salesforce administrators, but not many organizations are excited about hiring a newly minted Salesforce admin without any experience. College graduates are now facing a skills gap and an experience gap, resulting in persistent underemployment; more than 40% of exact college graduates are underemployed — working in jobs they could have gotten without a degree or that don’t require the skills they gained in college.

Because underemployed grads have difficulty repaying student loans, national attention has focused on college’s crisis of affordability and student loan forgiveness. After the Biden Administration’s $400 billion plan to forgive student loans was struck down by the Supreme Court, the president announced a new effort to cancel loans, in addition to changes to income-driven repayment that could cost taxpayers as much as $475 billion. It’s a lot of money to try to mend a broken system.

AI Makes It Harder to Land That First Job

Meanwhile, underemployment is about to get worse. By taking over menial work that entry-level college-educated workers used to do while they learned the job and industry, artificial intelligence will make it harder to get a good first job. IBM has predicted that while AI won’t replace people, people who use AI will replace people who don’t. That’s going to widen the experience gap and further complicate career launches for young Americans.

Think about a exact graduate trying to get a first job in the claims department of a health insurer. Today, new hires learn on the job while doing a good deal of menial work. But once the insurance company implements AI, new workers won’t review every claim. Only claims that trip one or more flags will warrant human intervention, and such work is more likely to involve problem-solving and troubleshooting — skills requiring some level of insurance claims experience.

The same will be true across financial services, healthcare, technology, and logistics — a wide array of sectors where new college graduates are seeking to launch careers.

US Ranks Last in Apprenticeships

The best and most complete solution to this conundrum is apprenticeships, which provide the skills and experience young workers are missing. Apprenticeships are full-time jobs where a company hires candidates with the express purpose of training them — both in a classroom and on the job. Wages are lower at first but rise as apprentices gain skills and become more productive.

There are about 500,000 apprentices in the U.S. today. That may sound like a lot, but represents only 0.3% of the workforce and puts the U.S. last among developed countries. Approximately 70% of U.S. apprentices work in the construction sector.

Meanwhile, in the U.K. and Australia — where there are eight times as many apprentices per capita — it’s common to launch careers in software development, accounting, and healthcare via apprenticeship without a degree. And the Central European giants of apprenticeship — Germany, Switzerland, and Austria — do 10 to 15 times better. Germany has 323 occupations with national apprenticeship standards, including a raft of jobs in healthcare and services, like doctor’s assistant, dispensing optician, and banker.

Begin Shifting Public Funding for Colleges Into Apprenticeships

If the U.S. hopes to catch up, we need to support and fund dedicated apprenticeship programs. Other countries have recognized the central role played by intermediaries: nonprofit, for-profit, and public enterprises that hire and pay students until they become productive.

In the U.K., there are 850 apprenticeship intermediaries like Multiverse, founded by Euan Blair, son of former prime minister Tony Blair, knocking on the doors of virtually every large and mid-sized company to sell apprenticeship programs. (I’m the managing director of Achieve Partners, which invests in Multiverse.) In the U.S., there are only a handful.

Current funding for apprenticeship intermediaries and other programs is a fraction of what we spend on college classrooms: federal, state, and local governments continue to pour more than $400 billion each year into college while total spending on apprenticeship is under $400 million. An apprentice receives about 2% of what taxpayers spend on a college student.

The only way to rekindle the American Dream is to make apprenticeships part and parcel of core educational programs in college and high school. If we don’t want the soundtrack of the Age of AI to be songs like “Rich Men North of Richmond,” let’s begin giving young people work experience while they’re still in school.

About the Author

Ryan Craig is the managing director at Achieve Partners, a private equity firm investing in the future of learning and earning. He is also the author of College Disrupted, A New U, and the upcoming Apprentice Nation. He will speak about Apprentice Nation at the ASU California Center Grand in downtown L.A. on Tuesday, Nov. 28, from 5 p.m. to 7 p.m. RSVP for this event here.

Thu, 16 Nov 2023 04:22:00 -0600 en-US text/html
Point Park University announces new partnership to fill talent gaps in tech sector No result found, try new keyword!Point Park University on Wednesday announced that it has entered a new partnership that will help the region’s businesses and tech sector to bridge talent gaps. Wed, 08 Nov 2023 01:37:00 -0600 text/html Checking out the Mercedes-Benz transformation journey as Salesforce updates Automotive Cloud

With connected cars predicted to make up as much as 95% of new vehicles sold by 2030, there’s clearly huge commercial opportunity here for tech vendors. This week sees Salesforce expanding its Automotive Cloud offering, providing real-time views of driver and vehicle data, including location, speed, and in-vehicle apps and systems.

As per the formal announcement, coming early in 2024: 

  • Connected Vehicle Visualization, pitched as “a real-time visualization of a vehicle’s connected features and services that will help make it easy for automakers to provide better in-car experiences, like remote assistance, and surface relevant new services to consumers – like notifying them about a free park assist trial”.
  • Actionable Telematics - these are intended to help automakers monitor telematics data, like vehicle location, speed, fuel, or battery consumption, and use automation to detect and alert customers to changes in their car’s status. Salesforce cites the example of Automotive Cloud being able to read the data coming off of a vehicle, noting an increase in revolutions per minute (RPMs), or loss of tire pressure, and automatically sending an alert to the driver in their infotainment console to warn them of the potential safety issue.
  • More data management - Automotive Cloud taps into Salesforce Data Cloud and as such is positioned as securely connecting data from any source, like telematics and dealership management systems, so automotive companies have a unified, real-time data foundation to build connected vehicle and driver experiences.
  • AI - Inevitably there’s an AI angle. Automakers can use Einstein Studio to build and train custom AI models. Using connected car data with custom AI models will enable automakers to deliver predictive insights, such as automakers being able to alert dealers automatically when a driver’s vehicle is about to hit 100,000 miles and proactively pitch new vehicles or offer personalized discounts and trade-in offers.


I confess at this point that I’m not a ‘car person’ myself  (unlike Salesforce CEO Marc Benioff who’s a big EV fan), but this announcement brought me back to the Automative keynote session at Dreamforce a couple of months back, where the company’s thinking around the future of mobility was laid out. 

According to Bart Seidner, Senior AVP Sales for Energy, Automotive and Utilities at Salesforce, while the company has been working with leading players in the automotive industry for over two decades, advances in technology mean that everyone is navigating what he calls “uneven terrain”. Expectations have never been higher, he says: 

Customer experience is a top priority. With the advent of the EV, new vehicle innovations are no longer just about the vehicle itself; it's about the software that differentiates the vehicle. Every vehicle is a connected vehicle. The automotive industry is trying to find new revenue streams, recurring revenue streams. Finally, [there's] sustainability. There's so much happening with sustainability, sustainability with EVs, sustainability in the value chain. Customers are driving sustainability behaviors. 

Seidner also highlights the amount of data that’s being generated by connected vehicles.  According to consultancy McKinsey, a connected car can generate around 25 GB of data every hour - and that’s just today. With further advances in technology, how much larger does that number become? This new stream of data is an opportunity, suggests Seidner: 

We must be smart about how we leverage this data. We can take advantage of AI, automation, analytics. We can leverage this data at scale. I have the opportunity to talk to customers in the automotive industry from all over the world and everybody agrees the opportunity in this industry could not be bigger. Strategic imperatives are changing the way that we operate. We must harness all this data so we can create new experiences to increase customer lifetime value, increase vehicle lifetime value, create those new revenue models, and deliver on the promise of AI.

The Mercedes-Benz journey 

Among Salesforce customers putting this into practice is German giant Mercedes-Benz. Timo Bularczyk, Director of Global Operations at Mercedes-Benz Mobility AG, has a clear vision of  the direction of travel for his industry: 

There's no doubt that the future is is fully electric and fully connected. We have more and more devices where we get data from. It's up to us to make use of that data, to ensure that we can offer the right product at the right time to our customers. 

For a brand like Mercedes-Benz, a key concept is luxury and that extends to the customer journey itself, with consumers expecting a seamless online/offline convergence. That presents two challenges, according to Bularczyk: 

First of all, we need to run this in the most efficient way that you can imagine. The other [challenge] is that it must be very customer-specific. So, two targets that are contradicting themselves. With Salesforce, we have 'out of the box' scalability with standard processes that we can use throughout the globe, and we enrich that with the data that we are getting from all of the different sources to create that luxury journey with unstandard processes. 

Mercedes-Benz's engagement with Salesforce on this transformation dates back a couple of years to when the automotive manufacturer carried out an analysis of where there would be room and opportunity to optimize potential. Salesforce was invited to take part. Bularczyk recalls: 

We saw that there was a lot of potential when we integrate the different Salesforce implementations that we have in Mercedes-Benz. With the replacement of legacy [systems], we could pull data together much better. We started the journey together with Salesforce Professional Services. They came in and they helped us to refine our strategy, gain confidence on the way forward, and ensured that we have the right skills in place to go on that journey together.

The customer experience is at the heart of the Mercedes-Benz transformation, insists Bularczyk:

As the customer, you don't want to understand that sales, after sales, financial services are independent legal entities with different people, different telephone numbers, different call centers. If you have a roadside assistance case with a leased vehicle, the last thing that you want to have to figure out is who you have to call to get assistance. 

Just imagine that you have a single source of truth, of customer data, and the agent has that available at their fingertips - that's where we want to go. That's how we want to integrate our products seamlessly together…So when it comes to the fact that there is a roadside assistance case that we can bring the best customer experience in that special moment.

Automotive Cloud is helping to enable this, he concludes: 

It helps us with the standardization of our data. There's a data model in place. Within Mercedes, we have different opinions on how this should be done, but we want to stick to the standard. We leverage the capabilities of the platform. You don't want to bring new services into every market with legacy software and re-invent the wheel every time.  You want to go on a platform. You want to have easy integration. You want to have the data available. And that's the journey that we're currently on, that we have started with, that we're successful with, and that we will grow. So, Automotive Cloud will have an increasing footprint in our strategy.  

Wed, 08 Nov 2023 00:09:00 -0600 BRAINSUM en text/html
Bumble Inc. Announces Leadership Succession Plan for Company's Next Chapter of Growth

Exceptional Product and Business Leader Lidiane Jones to be Appointed CEO, Effective January 2, 2024.

Visionary Founder and CEO Whitney Wolfe Herd to Become Executive Chair.

Bumble Inc. BMBL today announced a leadership succession plan for the Company's next chapter of growth. Following a comprehensive search process, Lidiane Jones, who currently serves as Chief Executive Officer at Slack, a Salesforce CRM company, will succeed Whitney Wolfe Herd as Chief Executive Officer, effective January 2, 2024. Wolfe Herd will transition to the Executive Chair role at that time.

Wolfe Herd founded Bumble in 2014 with the goal of creating an empowering online dating space for women. Under Wolfe Herd's leadership, Bumble has become one of the world's leading networking apps, enabling members to connect with confidence whether dating, networking or meeting friends online. Bumble Inc. has also become known as a global brand that champions women's safety online.

Jones has more than two decades of experience as a product and business innovator across some of the world's most prominent consumer and business technology brands. She has led teams and brought products to life across productivity, enterprise scalability and machine learning, always with a eager focus on reimagining and elevating the consumer experience. Her background, passion and values make Jones perfectly suited to lead Bumble Inc. forward and accelerate the Company's vision to embrace AI innovation across its portfolio of applications in pursuit of facilitating human connection safely.

Wolfe Herd said, "It's a monumental moment, one that has taken a great deal of time, consideration and care, for me to pass the baton to a leader and a woman I deeply respect. This move to Executive Chair gives me the ability to step forward into a new and exciting role, get back to my founder roots and bring immense passion and focus to this next chapter of growth. As I reflect on the past decade, I am moved by what our team has achieved and by the passionate community we have created. I am also incredibly optimistic about the future. I believe in Bumble Inc.'s significant potential today more than ever before. I've thought hard about what type of leader could ultimately step into the CEO role as a successor and help continue taking Bumble to even greater heights, and I am so pleased to have found Lidiane. Lidiane's expertise and track record in product and technology is exceptional and having her leading the next chapter of Bumble Inc. is a major win for our company, customers and team. Our shared passion, complementary skill sets and long-term vision for what Bumble Inc. can achieve makes this an exciting time for us both. I am confident that we are going to be fantastic partners in Bumble Inc.'s most exciting chapter to date, as we propel the Company's brand, mission and products, and scale Bumble Inc. to new heights."

Ann Mather, chair of the board of directors, said, "Whitney and the Board have been focused on a thoughtful and deliberate succession plan for quite some time. We are pleased to have identified a leader of Lidiane's caliber with broad and multidisciplinary expertise – ranging from product development, to machine learning, to marketing to customer experience – as Bumble Inc. continues to innovate and invest in its products and technology. We are confident she will be an advocate for our members and the entire Bumble Inc. team as the Company continues to generate durable growth and tap into new markets and brand-specific opportunities to bring people closer together."

Mather continued, "On behalf of the entire Board, I want to thank Whitney for her vision and nearly 10 years of leadership. Whitney has been a powerful force in shaping the online dating industry, and she has been relentless in her determination to meaningfully expand Bumble Inc.'s offerings and global community. We are excited to continue working with Whitney as Executive Chair and look forward to all that she will bring to that role."

Before taking the helm as CEO at Slack, Jones was the EVP and GM for Salesforce Digital Experiences (including Marketing and Commerce Cloud). Prior to Salesforce, Jones led Sonos' software product team and spent nearly 13 years at Microsoft as a leader in a variety of products. Jones holds a BS in Computer Science from the University of Michigan, Ann Arbor. She is a mom, personally drawn to the mission of creating a more equitable world, an avid reader and a lifelong learner of everything tech, economics, leadership and policy making.

Jones said, "I have long admired Bumble's mission and it is truly a privilege to join Bumble Inc. as CEO and work alongside Whitney and such an amazing global team, and I want to sincerely thank Whitney and the Board for the confidence and trust they have placed in me. I am also grateful to have the support of my colleagues at Slack and Salesforce, and I remain tremendously confident in what they will accomplish together. As a woman who has spent her career in technology, it's a gift to lean on my experience to lead a company dedicated to women and encouraging equality, integrity and kindness, all deeply personal and inspiring to me. I look forward to bringing my expertise, passion and drive to Bumble Inc. to foster long-term, sustainable growth and create delightful experiences that will expand our global community well into the future."

Jones will remain at Slack until the end of the year.

About Bumble Inc.

Bumble Inc. is the parent company of Bumble, Bumble for Friends, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.

For more information about Bumble, please visit and follow @Bumble on social platforms.

© 2023 Benzinga does not provide investment advice. All rights reserved.

Sun, 05 Nov 2023 18:30:00 -0600 en text/html

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