This post was sponsored by iQuanti. The opinions expressed in this article are the sponsor’s own.

What transforms a website from just a catalog of blog posts to a highly-organized hub of authoritative content?

How can you make sure your website becomes the top-visited resource for your industry?

Today, we’re going to travel down the content rabbit hole, and peer through the SEO looking glass, if you will.

You’ll discover how to easily merge content creation and SEO to help your website successfully rank at the top of search engine results pages (SERPs) using syllabu clusters.

Your goal: Create content that is able to answer your target audience’s questions by providing everything they need to know about their search queries.

The classic Alice in Wonderland series posed a quasi-metaphorical question to its protagonist: “Why is a raven like a writing desk?”

The question posited has nothing to do with the plot, leaves nothing to inform the characters’ growth or intentions, and may very well be construed as pure nonsense, a symptom of fantasy.

At the end of the story, Alice asks The Hatter, “Why is a raven like a writing desk?”

Though no answer was provided – and many answers have been theorized since – readers not only embrace this fantastical reality but champion it as part of the inherent logic of the narrative.

We’ve come to Wonderland to believe in the absurd possibilities of this reality, however nonsensical they may appear.

When it comes to your SEO strategy, you won’t be delving into fictional worlds or constructing outlandish characters and situations. You will, however, be in command of your narrative and its inherent logic.

You will need to:

• Understand what your audience is looking for or trying to understand, lest you lose out on active users’ time on your page – a critical metric in search engine algorithms.
• Know how your content is interconnected, how to prioritize it, and how to measure its impact.
• Remember why it’s essential to keep your customer following the narrative down the content rabbit hole.

Step 1: Understand & Track Search Intent

Your audience’s search history and webpage behavior can speak volumes about their search intent and needs, even if it’s impossible to actually know what’s going on in a person’s mind.

SEO’s analytical aspects can uncover search intent based on keyword queries.

If you pair SEO analytics with subject-matter experts (SMEs), you can also supercharge your strategy by plotting topical interests and predicting a person’s position within your marketing funnel.

How To Discover Search Intent To Build Successful syllabu Clusters

You and your SMEs can easily develop one or more themed keyword landscapes, or “topic clusters”, by simply researching the root of a regular person’s keyword queries:

1. Define query intent across your customer journey. Are your customers more likely to use search terms that signal awareness, consideration, comparison, or purchase intent in different parts of your sales and marketing funnel?
2. Audit your existing keyword footprint, your competitive footprint, and your pay-per-click (PPC) performance.
3. Explore and document new keyword opportunities that logically arise from your audit.
4. Compile a master keyword list.

Your master keyword list will help you and your team clearly understand how your points of entry can be better positioned or supported on a user’s journey through your sales funnel.

Step 2: Create A Master Keyword List To Uncover Keyword Gaps & Cluster Foundations

You’ll want to walk away from step one with a master keyword list that will help you discover the content gaps that can be used to bridge your past content efforts with your present or future ones.

This helps you quickly see if your target audience’s search intent matches your website’s page intent.

Why A Master Keyword List Works

Master keyword lists work because they help make sure you’re covering every need of your target audience.

Once you’ve completed your master keyword list, look at how complete and logical your list of targeted keywords truly is.

Ask yourself if a reader finds your website after a query:

• Will they need to take a step back to figure out how believable or valid the information you’re presenting them is?
• Will the provided backlinks on that page assume that this user knows all they need to know, while attempting to redirect them to a product page without informing them of how you perform better than your competitors?

Either of these paths can quickly become disjointed without a logical flow of information.

That’s where the last high-level takeaway from your master keyword list can be beneficial: spinning a web of core, supporting, and related themes to ensnare and enthrall your user.

This is what creates the foundation of syllabu clusters.

Step 3: Create Content & syllabu Clusters

As you’ve seen, search intent needs to translate to page intent.

So, careful consideration during the keyword selection phase is key for content creation because of the many themes and subthemes that your brand, products, and services may cover.

These subthemes are the pillars of your topic cluster strategy. Implementing content clusters is an effective means of covering full Topics in organized, digestible bites.

How To Create Content Clusters

Once your audience stumbles upon your landing page, the content must be compelling enough to draw their attention further.

Engage perceptions with stats and diagrams, provide visuals and lists, condense information, and challenge inquisitive minds to learn more on the next page.

Here’s how:

1. Select your highest priority acquisition – conversion – pages and exhaust the themes and subthemes relating to it by building relevant awareness and consideration articles around it.
2. Identify and connect the journey to different Topics and subthemes with backlinks. For example, let’s say you’re building a product page for personal loans. You will naturally need to mention loan rates and credit scores to substantiate your offering.
3. Create spinoff content. For example, can this spin off into article pages for “What’s a Good Credit Score?” and “How to Qualify for Affordable Loan Rates”? You could even compile information about the loan rates you offer for each credit score tier, compare your loan rates to your competitors, provide tips for improving your credit score, and so many more themes within themes.
4. Enhance your content with videos, infographics, or sound bites.

As readers spin through your website, they become familiar with your brand, style, and voice, and might even develop some level of trust from their visit – if you’ve provided the information they’re looking for.

Step 4: Review Content Marketing Metrics & Analytics

Tracking where your readers explore your site more thoroughly will only further the plot – keeping in mind general consumer demand and some KPIs.

Whether it’s the value added by a narrative or a more consistent website flow, pages can be identified for their:

• Conversion rate (CVR).
• Page views.
• Impressions.
• Time on page.
• And many other relevancy qualifiers concerning their intent.

After identifying successes, you can mimic these pages, which then can be integrated into your audience’s journey.

If metrics stagnate for some pages, they might need a refresh. Exploring different keyword landscapes and bridging cluster gaps can help Strengthen your site’s authority and user experience (UX) overall.

In the worst-case scenario – after you’ve decided it’s no longer relevant to your site visitors or from a keyword volume standpoint – you can decommission and 301 redirect any content that no longer performs in a way that fulfills your brand’s purposes.

Ensuring your site structure ranks well compared to competitors or industry aggregators can be challenging without sophisticated technological support – and there’s only so much that can be done unless you want to overhaul your website.

However, catching and nesting a customer to a purchase decision should involve an intuitive flow that won’t require the customer to encounter navigational mishaps, such as having to back out of pages.

Create A syllabu Cluster-Driven World Of Your Own

At the beginning of her journey, freshly lost and before the conversation about a raven and a writing desk, Alice asks the Cheshire Cat, “Would you tell me, please, which way I ought to go from here?”

The Cat replies, “That depends a good deal on where you want to get to.”

Though we’ve all been Alice before – on a website, in a crowd, within a metaphor – you should be fostering the journey with the same absurd seriousness the Cheshire Cat proposes.

In the story, Alice must find herself before knowing what she wants to do.

Your customers may stumble upon you with questions, curiosities, and intent – are you positioning your content in a relatable way?

iQuanti uses the combination of their proprietary tech and trained UX strategists to:

• Identify and close gap deficiencies.
• Track algorithmic score changes.
• Improve site performance from a page level upwards.

If you believe you could use some help identifying content gaps or want to help drive the needle forward for your business, iQuanti’s SEO services could be just what you need.

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Film-maker Marcus Plowright doesn’t take the easy route in this two-parter, which marks the fifth anniversary of the terrorist attack on the Manchester Arena. In telling the story of that day, Worlds Collide both rewinds to show how the bomber became radicalised and spins forward to the 2022 public inquiry.

The judges were bowled over by a “beautifully crafted” series that uses the narrative language of premium drama and credits audiences with the intelligence to piece the story together.

They were also struck by the film’s strong journalism and fresh interview techniques, as well as its thoughtful use of CCTV footage and material from the inquiry.

As the story of an event largely attended by families and young fans of Ariana Grande, Plowright is careful to speak to witnesses with sensitivity.

Families who lost members on that day are given space to share their stories, while the series delves deeper into the role and response of the emergency services and MI5 – and their failure to stop the bomber. “Its strength is its unstuffy, non-patronising, intelligent storytelling, which it brings to a young audience who would usually go online for this content,” said one judge.

Another praised it for making room for “important stories that will be lost to history very soon”.

Get your Cullen squad ready, this new Twilight collection includes the coveted baseball jersey.

Hot syllabu gave io9 a first look at the line dropping this Friday, February 3 in stores and online at hottopic.com and heruniverse.com. The six-piece collection celebrates the late-2000s book and film franchise, the latter of which starred The Batman’s Robert Pattinson and Kristen Stewart as a vampire-human couple who fall into forbidden, angsty love. The collection includes a cosplay-inspired version of Bella’s prom dress—perfect for a Valentine’s Day date. If you’re celebrating Galentine’s Day instead by marathoning the movies, there’s nostalgic Team Edward and Team Jacob gear that’s perfect for the occasion.

Prices for the collection will range from $26.90 to $54.90 and it’s offered in plus sizes too! Check out the fandom fashion preview below.

If you’re more on the werewolves’ side, here’s the Jacob Wolf Pack Muscle Tank Top ($24.90).

Look at the details of this screen-accurate Bella Swan prom cosplay dress ($49.90).

And of course, here’s the jersey. The Cullen Baseball woven button-up ($44.90) comes in enough sizes to get a group together and play a game. There’s also a Vampire Baseball raglan tee ($26.90).

Find the perfect fit at Hot Topic—and if you recreate the baseball scene set to Muse’s “Supermassive Black Hole,” leave us some photos in the comments

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

WARNING: This article contains details of sexual assault and may affect those who have experienced​ ​​​it or know someone affected by it. 

Windsor police say they've cracked the case of a six-year-old girl murdered more than 50 years ago, and have released the name of the person they say killed her.

Police said Wednesday night that a man named Frank Arthur Hall, who died in 2019, was responsible for the death of Ljubica Topic. Windsor police announced in 2019 that they'd solved the cold case, but are only now naming Hall as the person they say is responsible.

Police say they identified Hall, who was 22 at the time of the crime, "through relentless investigative work and advances in forensic technology," and noted that "DNA evidence was crucial."

Topic was abducted, sexually assaulted and murdered on May 14, 1971, police say. 

She'd been playing outside her family's home on Drouillard Road when a stranger lured her away with the promise of money, police said in a media release. She was later found dead near an alley a kilometre away from her home. The case attracted national attention.

The case had been reopened six times since the 1970s, with hundreds of tips from across Canada and the U.S. In 2015, police revealed the profile of a suspect after new evidence — two of Ljubica's teeth and one adult tooth — were found near where her body had been discovered. 

There have been more than 500 persons of interest in the case over the years. 

Police said in December 2019 that they'd found the man responsible, but wouldn't release his name. They now say Hall died in February 2019.

Police say Hall lived in the 1800 block of Drouillard Road, fewer than two kilometres down the street from the syllabu home. According to investigators, Hall later moved to Edmonton and died there at age 70.

Police say while they initially cited the Municipal Freedom of Information and Protection of Privacy Act as a reason not to name Hall, "our new leadership team reexamined and ultimately overturned the decision. All such cases will be reviewed on a case-by-case basis for public awareness."

"We are committed to operating with full transparency and serving the interests of the people of Windsor and Amherstburg," Chief Jason Bellaire said in the release.

"We hope this decision meets the public's need for knowledge and offers the opportunity for members of the community to provide further information that may assist with other investigations." 

CBC Windsor has reached out to Windsor police for further comment. 

Support is available for anyone who has been sexually assaulted. You can access crisis lines and local support services through this Government of Canada website or the Ending Violence Association of Canada database. ​​If you're in immediate danger or fear for your safety or that of others around you, please call 911. 

Motor Fuel Group is rolling out a further 360 ultra-rapid chargers across its UK network this year, putting it one step closer to completing its £400m electric vehicle (EV) infrastructure by 2030.

The latest part of the project will cost the forecourt giant £50m, with construction kicking off on 12 EV hubs last month.

Twenty per cent of the £400m investment was already deployed during 2021 and 2022, helping to open a further 54 hubs throughout the UK with 271 chargers. It now operates a total 325 150kW chargers across its estate. 

MFG installed 30% of all ultra-rapid EV hubs in the UK during 2022.

“We were proud to continue our significant investment into the UK’s EV infrastructure throughout 2022, opening a record number of EV hubs across our network,” said MFG CEO William Bannister.

“Our ambition was to invest ahead of the curve, and give drivers who were contemplating purchasing an electric vehicle the confidence that they could travel as easily as with a petrol or hybrid vehicle.

“Although we have a way to go to achieve this, our investment in 2022 has set us on a positive trajectory. We have set ourselves another ambitious target for openings in 2023, with the plan to energise 360 chargers whilst delivering the best experience possible for our customers.”

MFG hubs consist of between four and eight ultra-rapid 150kW EV chargers per site, which add 100 miles of range in approximately 10 minutes, subject to the charging capability of individual car batteries.

These, however, will be augmented with 300kW chargers as vehicle battery technology improves to maintain the fastest charging times across the MFG network, the business added.

Alongside its investment in EV, MFG has spent £50m to Strengthen its retail, food to go, and valeting offer, as it aims to be a hub for local communities and offer a wide range of services.