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Killexams : Consultant Consulting candidate - BingNews https://killexams.com/pass4sure/exam-detail/CCI Search results Killexams : Consultant Consulting candidate - BingNews https://killexams.com/pass4sure/exam-detail/CCI https://killexams.com/exam_list/Consultant Killexams : An SEO consultant transformed her hiring process to attract better talent and Improve retention with a few tips from an HR pro Zhe Scott, founder of The SEO Queen, joined Insider's mentorship program to gain insights on scaling her business and creating a hiring pipeline. Ryan Young for Insider © Provided by Business Insider Zhe Scott, founder of The SEO Queen, joined Insider's mentorship program to gain insights on scaling her business and creating a hiring pipeline. Ryan Young for Insider

This article is part of Talent Insider, a series containing expert advice to help small business owners tackle a range of hiring challenges.

When Zhe Scott founded her SEO consulting and marketing firm, The SEO Queen, in 2017, she expected her employees to stick around long-term.

But that hasn't been the case. Over the past five years, she told Insider, her business has evolved, her expectations have changed, and it's become difficult to find and retain the right team. 

"I knew I needed to think about hiring differently," she said. In search of a new approach, Scott joined the Insider mentorship program, created in partnership with Indeed, and was paired with Bernard Coleman, the chief diversity and engagement officer at Gusto, a payroll, benefits, and human-resources platform. 

The pair met via Zoom once a week for several weeks to discuss solutions to her biggest staffing challenges. Their conversations led Scott to "think about talent acquisition the same way I think about customer acquisition," she said. "I needed to build a pipeline."

Attracting job candidates and hiring individuals best suited to the job can be costly and time-consuming for business owners, especially when an employee doesn't work out, Coleman said. He and Scott shared how they overhauled Scott's hiring process and came up with solutions to Improve talent retention. 

Creating assets to showcase her company culture 

Scott said Coleman encouraged her to develop materials that showcase her company culture, which is becoming increasingly important to prospective employees, and outline in those materials expectations for her team. So she created a testimonial video featuring an employee's perspective on working for The SEO Queen that touched on how the company operates and what Scott's leadership style is like and posted it on her company's website. Scott said she plans to make more videos in the future when she has more time. 

Bernard Coleman III, chief diversity and engagement officer at Gusto, helped Scott come up with new ways to find great candidates for her business such as a way to test candidates' skills in real time. Jason Henry for Insider © Jason Henry for Insider Bernard Coleman III, chief diversity and engagement officer at Gusto, helped Scott come up with new ways to find great candidates for her business such as a way to test candidates' skills in real time. Jason Henry for Insider

"That was a fun idea we workshopped together," Coleman said. Coleman added he also shared a job-posting template from Gusto with Scott to help her revamp her open roles to include more specific descriptions of job duties and expectations. 

Hosting 'hackathons' to find qualified candidates

One of Scott's biggest hiring challenges, she told Coleman, has been finding people with the right skill sets. She said she often hired individuals based on their portfolios, then found when they started they couldn't handle the directions she gave them. 

Under Coleman's guidance, Scott came up with "hackathon" events, where prospective employees are paid for an hour of their time and asked to complete specific tasks. Coleman said he helped her create a rubric to score attendees on how they followed directions and met expectations to decide whether to interview the person for a role. "We've been able to see right out the gate who's able to do the work and who's not," Scott said. "That's saved us a lot of time and money."

So far, she said, she's hosted two hackathons and plans to hold them monthly in the future. She also plans to create videos about the program to include on her website.

Coleman said he liked the hackathon idea so much as a way to build relationships with job candidates that he plans to discuss it with colleagues at Gusto and potentially use it in-house or recommend it to other businesses he works with. 

Expanding her network to attract new talent

Leveraging alumni connections is another recruiting strategy that came up during the mentorship meetings, Scott, who earned degrees from the University of Michigan and the Massachusetts Institute of Technology, said. Universities often appreciate updates on their alumni's achievements, and networking with them could allow Scott to create opportunities for students and accurate graduates, Coleman said. "It'll also lift her brand," he added. 

Scott is continuing to work on finding her next great employee using the ideas she and Coleman came up with. Ryan Young for Insider © Ryan Young for Insider Scott is continuing to work on finding her next great employee using the ideas she and Coleman came up with. Ryan Young for Insider

Developing a content calendar and placing thought-leadership content in national media are other ideas the pair came up with to expand her network, Scott said. "It would appeal both to potential clients and potential team members."

Treating talent acquisition as an ongoing task

While she hasn't found any new employees yet using updated new process, Scott said, she's confident about the long term. "It's a win because we didn't extend offers to people who went through the hackathon and weren't able to do the work. That saved me stress." 

Working with Coleman, she added, helped her get a clearer picture of her expectations for new hires and the onboarding process — and think about talent acquisition as an ongoing process. "We have created a shift in the culture at The SEO Queen for more excellence and more efficiency to help us grow even further and faster," Scott said. 

Coleman said he appreciated the chance to work directly with a small-business owner and generate ideas for solving problems and inspiring growth. 

"A small-business owner has so many different hats," he said. "They're experts at what they do, they have to post jobs, interview, and hire folks. It gave me a deeper respect for what a small-business owner goes through — and the multiple balls they're juggling and just can't drop. It made me feel good to help." 

Mon, 12 Dec 2022 06:21:46 -0600 en-US text/html https://www.msn.com/en-us/money/careersandeducation/an-seo-consultant-transformed-her-hiring-process-to-attract-better-talent-and-improve-retention-with-a-few-tips-from-an-hr-pro/ar-AA15chU7
Killexams : Where did the GOP fall short? Its election spending offers some hints. Sen. Rick Scott (R-Fla.) on Capitol Hill on Wednesday. © Evelyn Hockstein/Reuters Sen. Rick Scott (R-Fla.) on Capitol Hill on Wednesday.

After last month’s election, some critics blamed Sen. Rick Scott’s (R-Fla.) leadership of the National Republican Senatorial Committee for his party’s failure to take the Senate. Under Scott, the NRSC invested heavily in raising money online and through text messages. Although at first the strategy seemed to work, the committee was cash-strapped in the crucial final weeks before Election Day. After Republicans performed poorly at the polls, Sens. Marsha Blackburn (R-Tenn.) and Thom Tillis (R-N.C.) called for an audit of the committee’s spending.

The NRSC controversy offers a look at issues that affect most U.S. political campaigns. Candidates and parties invest heavily in both digital and TV advertising, and in doing so, pay political consultants very large sums of money. Billions of dollars are spent each year on political advertising, even if it isn’t always the most effective use of campaign money.

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The NRSC spent a lot of early money on digital ads

We don’t need a financial audit to see how the NRSC spent its money. As NRSC spokesperson Chris Hartline recently tweeted, “we get audited every month. It’s called an FEC report.”

He’s right. Federal law requires candidates and committees to report in detail on who they pay and for what purpose. What do they spend it on? To find out, my co-authors and I used machine learning to categorize millions of expenditures reported to the Federal Election Commission between 2004 and 2020. Our research finds dramatic growth in spending on online advertising. As you can see in the figure below, 2020 was a watershed election for digital campaigns. We estimate that campaigns spent nearly $2 billion (in 2012 dollars) on digital advertising in 2020, more than each of the previous cycles combined and twice as much as in the 2016 presidential cycle. We don’t yet have final numbers from the 2022 cycle, but FEC data through October suggests that digital spending exceeded $1 billion, less than in 2020 but roughly double what was spent on digital ads in the 2018 midterm elections.

Figure: Adam Sheingate Figure: Adam Sheingate

Scott’s NRSC committee spent $55 million on digital ads and services in 2022. His strategy stands in contrast to spending by the Democratic Senatorial Campaign Committee.

The two figures below show how many millions the NRSC and DSCC spent each week on digital ads and traditional media. The NRSC spent heavily on digital in early 2022, compared to the low DSCC spending on digital. That may have left the NRSC short on cash in the final weeks of the campaign, when the DSCC outspent it on traditional media platforms such as television.

Figure: Adam Sheingate Figure: Adam Sheingate

It’s not clear how consultants used the money

The current system of FEC reporting doesn’t reveal enough about how this money actually gets spent. Campaigns report on which consultants and vendors get paid, and for what purpose. But the consultants and vendors don’t disclose how much they spend on ads and how much they keep in commissions and fees.

This lack of information has led to controversy. In 2020, the Trump campaign paid over $600 million to a newly established LLC, American Made Media Consultants, for the purchase of digital ads. The watchdog group Campaign Legal Center filed a complaint alleging that the Trump campaign used the company to divert funds to the Trump family and its allies. The FEC deadlocked on whether the Trump campaign violated campaign finance law, but the complaint highlights a general lack of transparency in how the consulting industry operates.

It’s very difficult to figure out how much money consultants get for making and placing ads. Previous research estimated that for every dollar of ads purchased on television, consultants charged more than 40 cents in markups and fees. Our own work found that candidates and committees paid consultants an additional 28 cents for every dollar of ads appearing on television.

Campaigns may not spend money in the best ways to win campaigns

Here’s what we do know: Campaigns spend more on advertising, which benefits consultants, and less on getting out the vote. That may be inefficient.

Research shows that TV advertising can sway voters, especially for congressional and state races. Our knowledge about the persuasive effects of digital ads is much more limited, but it’s thought to be very small. Meanwhile, some research on the effects of direct voter contact (canvassing, phone calls and direct mail) finds it can increase turnout by seven or eight percentage points.

It is difficult to compare advertising, which aims to persuade people to support a particular candidate, and get-out-the-vote efforts, which aim to get people to the polls. But campaigns spend vastly more on advertising than on mobilizing voters. In 2020, for example, our research found that campaigns spent about $7.8 billion on all types of media, traditional and digital, compared to only $311 million on voter contact and $500 million on direct mail. That may be because consultants have a financial incentive to steer funds toward strategies that bring them more money. Get-out-the-vote efforts typically rely on volunteers to knock on doors and make phone calls. Eight billion dollars in advertising might translate into $1.7 billion in consultant markups and fees.

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Fear of losing

As my book on the consulting industry explains, consultants exploit the fear of being outspent on the air or online to channel campaign resources toward advertising. In the words of the veteran political consultant Matt Reese, there is “nothing better than a scared, rich candidate.”

Because we cannot see exactly where the money goes, it is difficult to know where a consultant’s commitment to a candidate ends and their financial interest begins. We don’t know whether the NRSC mismanaged its spending in 2022, as critics have alleged. But we do know that the existing system of election spending gives political consultants ample opportunity to steer money toward inefficient but profitable activities.

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Adam Sheingate is a professor of political science at Johns Hopkins University and the author of “Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy” (Oxford University Press, 2016).

Thu, 08 Dec 2022 21:00:45 -0600 en-US text/html https://www.msn.com/en-us/news/politics/where-did-the-gop-fall-short-its-election-spending-offers-some-hints/ar-AA155veK
Killexams : Nicole Beus Harris selected Maryland GOP party chair as former lieutenant governor candidate Schifanelli cries foul Donald Trump speaking to the Maryland Republican Party's 25th Annual Red, White and Blue Dinner. © Kenneth K. Lam/Baltimore Sun/TNS Donald Trump speaking to the Maryland Republican Party's 25th Annual Red, White and Blue Dinner.

Nicole Beus Harris, a veteran conservative political and marketing consultant, was selected to chair the state Republican Party as Gordana Schifanelli — who lost a bid to become Maryland’s lieutenant governor last month — alleged the process was rigged against her.

Harris, who is married to Republican U.S. Rep. Andy Harris, the state’s only GOP congressman, will succeed Dirk Haire, who didn’t seek reelection.

Haire told GOP central committee members in an email last month that the party engaged in “petty nonsense” and lacked the discipline to unite during the buildup to an election in which Republicans were split between allegiance to Gov. Larry Hogan and former President Donald Trump.

Schifanelli, who was Republican gubernatorial candidate Dan Cox’s running mate on Nov. 8, didn’t appear on the ballot when the state party held its leadership elections Saturday.

“In order to lose you’ve got to get on a ballot. Nobody could write that I lost,” she told The Baltimore Sun on Monday.

Haire said in November that Schifanelli and a handful of candidates she was backing for various state party positions missed the filing deadline of 5 p.m. Nov. 9.

“I don’t recall this ever happening in the 20-plus years I’ve been involved,” he told The Sun at the time. “I also wonder how individuals who can’t even submit basic paperwork on time could run the party effectively.”

Schifanelli, a Queen Anne’s County attorney, said Monday that the notice of the filing deadline is not in the organization’s bylaws and that a state party official had instructed potential candidates to “please” have nominations in by 5 p.m. Nov. 9.

“Anybody who can read understands the difference between ‘please’ and ‘must,’” she said. “We have no right to say that we are the party of law and order when we are doing this. This was crazy.”

Haire did not reply to text messages seeking comment.

Baltimore County business owner Tim Fazenbaker, a former congressional candidate, also sought the chairmanship.

Beus Harris was an alternate delegate to the 2020 Republican National Convention who supported Trump. According to her website, she began consulting with the congressman and the state party in 2014, and the couple was married in 2017.

She did not respond to an email seeking comment.

“Nicole Harris enjoyed wide support across the GOP’s ideological spectrum,” said Tom Kennedy, who heads the Baltimore City GOP, in an email interview Monday. “She understands the purpose of a state party is to help us recruit, train, fund and elect Republicans. She’ll be an excellent chairman.”

Haire “could have adjusted the filing deadline” to allow Schifanelli’s candidacy to proceed “but chose not to,” Kennedy said. “Deadlines are supposed to encourage competition, not squelch it.”

In the general election, the state GOP turned over the governor’s office it had held for eight years and lost races for Maryland attorney general, comptroller and several county executive offices. Already the minority party in the General Assembly, it will now have two fewer state senators and three fewer delegates.

The Schifanelli-Haire dispute began shortly after the election as Haire defended the nominating process and Schifanelli and her supporters cried foul.

The state party is “a little club where they pick out napkins for their Lincoln Day dinners,” Kate Sullivan, a Schifanelli ally, told The Sun last month.

©2022 Baltimore Sun. Visit baltimoresun.com. Distributed by Tribune Content Agency, LLC.

Mon, 12 Dec 2022 07:37:00 -0600 en-US text/html https://www.msn.com/en-us/news/politics/nicole-beus-harris-selected-maryland-gop-party-chair-as-former-lieutenant-governor-candidate-schifanelli-cries-foul/ar-AA15c7UZ
Killexams : Anna Casey, Dallas political consultant known for prowess in local races, dead at 61 Dallas political consultant Anna Casey © provided/The Dallas Morning News/TNS Dallas political consultant Anna Casey

Anna Casey, a political consultant known for managing the successful campaigns of numerous Dallas council members that challenged the city’s business and political establishment, has died, the Dallas County medical examiner’s office confirmed. She was 61.

The veteran consultant was poised to work on the mayoral campaign of former Dallas ISD Superintendent Michael Hinojosa, who earlier this week announced he would not run against incumbent Eric Johnson in May. Hinojosa said Casey’s death had nothing to do with his decision not to run for mayor.

In accurate weeks Casey, who was in failing health, released all of her 2024 consulting clients. Many of them called her during her final hours, according to several people.

Hinojosa on Thursday said Casey was a “voice for the underserved” and a “force to be reckoned with.”

“She was intense. Sometimes she was a pistol, but she was our pistol,” he said. “She found a way to get things done and she knew how to win. She rubbed people the wrong way sometimes, but then she was courageous and she was the real deal and I’m going to miss her.”

Casey also managed the campaigns of state Rep. Jessica González, D-Dallas, who described the consultant as “masterful in her trade” and a “legend in Dallas politics.”

“Anna was also a close friend to me and many others she consulted that extended beyond just a working relationship,” González wrote in a text message. “She organically built a powerful political family among several of us she worked with that always puts community first. Anna was our ‘queen bee.’”

Casey was known as a tough, brash politico who often clashed with the city’s business elite. She spoke with a distinctive raspy drawl and would verbally spar with opponents at meetings and events. Supporters and rivals said she played to win.

She was an organization leader in the long fight against the original Trinity toll road project proposal, an issue that divided Dallas for years. After two decades of grassroots opposition, Dallas officials in 2017 scrapped the proposed 9-mile-long parkway between the river’s levees that would have run from Interstate 35E and State Highway 183 in the north to U.S. Highway 175 southwest of downtown. It was a victory for Casey and the council candidates she helped elect.

Over the years many of her candidates, including former council members Philip Kingston and Scott Griggs, were opposed to the mayor in power or the business establishment. Casey was their behind-the-scenes enforcer. Griggs lost a 2019 mayoral race to Johnson.

In accurate years Casey was instrumental in helping progressive candidates get elected to the City Council. She managed or advised on the campaigns of council members including Chad West, Paul Ridley, Jesse Moreno, Adam Bazaldua and Omar Narvaez. In 2021, Casey-backed council members tried unsuccessfully to put her on the city’s redistricting commission.

In November Casey managed the successful state House campaign of former U.S. Rep. John Bryant, D-Dallas, who was reelected to the Legislature he served in from 1974-1983.

“They respected her ability to get things done,” Hinojosa said. “Even though it was a little volatile sometimes and it wasn’t always done in a very professional way, she made people pay attention because she was a force to be reckoned with. She made a big difference, and she made this city have some balance.”

Though she managed an array of political campaigns, Casey made her mark in city and school board contests in Dallas. Several current council members were Casey’s clients, making up a cluster of representatives known in some circles as the “Casey block.”

Casey had a penchant for guiding office-seekers running against establishment candidates.

“She was a brilliant political tactician and had her hand on the pulse of Dallas politics when very few women were in that position,” said Domingo Garcia, a former state representative and City Council member who hired Casey to run his unsuccessful 2012 congressional campaign against Democrat Marc Veasey. “She was under the radar, but she beat the Dallas establishment over and over again.”

Even politicians that opposed Casey in previous elections acknowledged her success in local politics.

“She was a force. She knew how to get in the middle of it and which levers to push to win,” said council member Paula Blackmon, who first worked with Casey in 2007 on the mayoral campaign of the late former Mayor Pro Tempore Max Wells.

Blackmon said Casey was good at winning with fewer resources than big-box consultants who often work in municipal contests.

“City campaigns that are successful have really strong ground games,” she said. “It was just good old retail politics that sometimes people have forgotten about with the rise of social media and texting. She actually took the candidates to the doors of individuals. That was the key element that made her successful.”

Though Casey did the gritty work of managing campaigns in southern and West Dallas, she also managed races in the city’s northern precincts.

She would point out that poverty and blight could be found in North Dallas, and work races that included areas like Bachman Lake.

“Everybody talks about southern Dallas and the poverty there is awful. It’s a tale of two cities,” Hinojosa said. “But a lot of people forget about Brockbank and the Bachman Lake area. … She helped people on the council and on the school board understand that there was poverty north of I-30.”

©2022 The Dallas Morning News. Visit dallasnews.com. Distributed by Tribune Content Agency, LLC.

Fri, 09 Dec 2022 11:55:00 -0600 en-US text/html https://www.msn.com/en-us/news/us/anna-casey-dallas-political-consultant-known-for-prowess-in-local-races-dead-at-61/ar-AA156XLn
Killexams : Republican National Committee needs a shakeup

Several years ago, I noted a connection between various Republican consultants and the incestuous ties within political campaigns. The GOP has a problem with a lot of consultants. They get paid commissions whether a candidate wins or loses. They get commissions from most parts of a campaign business and, interestingly, do not invest in parts that do not pay commissions. It is time for action.

On the consultant front, here in Georgia, it is not just that Sen. Raphael Warnock outspent Herschel Walker. It is how Warnock outspent Walker. In 2021, Warnock had over 70 varieties of streaming ads for digital services. The Republicans had two. This time, again, Warnock more precisely targeted various voters online than the GOP did. One will not be surprised to discover how little consultants make from digital advertising.

In 2008 and 2012, then-candidate Barack Obama brought his consulting team in-house, paid them salaries and gave them benefits. The GOP continued to rely on outside consultants who drew commissions and often worked multiple candidates. Obama hired some of the best and had them totally committed to him. The GOP hired the freelancers who made commissions. Obama got better deals because his consultants were in-house, not marking up their work for commissions.

There really are no commissions for early voting ground games. The GOP consultants have focused on media ad buys and mail pieces, not critical operations for vote mobilization. That must change for the GOP to win. Either the consultants need to rethink, or the GOP needs better consultants.

Concurrently, the Republican National Committee could use a shakeup. Ronna McDaniel has been chair since 2017. She has served longer than all but one RNC chair, her predecessor. In her time, she has had no good election cycles. In fact, McDaniel has only had losing election cycles, unless one counts a bare win of the House of Representatives this year as her big victory. No RNC chair in the history of the RNC has performed over time as badly as her. They were all replaced or resigned after losses.

The members of the RNC have seemingly decided they will stick with the losing chair and all that entails, including the same consultants, contracts and flows of money. There is no incentive to shake things up when the status quo benefits. Loss, after all, generates profit too. Change requires courage.

One other area the Right as a whole must take on is the echo chamber of unaccomplishment.

Last week, an urban planning warrior denounced the need for in-unit washers and dryers. He insisted no one ever needed to do laundry every day and that once a week or two at a laundromat should be fine. He is a single, childless 20-something. He has no lived experience. Like with the Left, parts of the Right are increasingly being held captive to the voices and opinions of spectacularly unaccomplished young men and women with brash Twitter personalities hiding their lack of lived lives.

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Mon, 12 Dec 2022 02:41:00 -0600 en-US text/html https://www.theintermountain.com/uncategorized/2022/12/republican-national-committee-needs-a-shakeup/
Killexams : 'It's not fun to come in second': The behind-the-scenes consultant who has made her mark on Lake Oswego politics Resident Elaine Franklin has helped lead winning Lake Oswego campaigns for a decade

Elaine Franklin is a reluctant interviewee.

She does not believe political consultants should enter the spotlight — the candidates should do the talking and the results should speak for themselves.

Though a private person and a Lake Oswego resident for just under two years, Franklin's echo in Lake Oswego politics has resounded in the last decade. Most of the candidates she's worked with — including two-term Mayor Kent Studebaker, recently re-elected Council President John Wendland, Councilor Aaron Rapf and former Councilor Skip O'Neill — have won elections with her help while describing themselves as politically moderate. She was also part of efforts to prevent a streetcar from Lake Oswego to Portland and advocated for turning the Wizer Block into the Windward development in downtown.

Franklin, an English native, likens her consulting style to her time as a coach of sports like field hockey and track and field in her home country.

"I trained teams to come in first. It's not fun to come in second," she said.

Stopping the streetcar

PMG PHOTO: COREY BUCHANAN - Elaine Franklin has helped a bevy of candidates win local City Council elections. Franklin is the wife and former chief of staff of former Republican U.S. Sen. Bob Packwood, and was in the headlines for defending Packwood amidst sexual misconduct allegations in the 1990s. She also helped Packwood win reelection campaigns in 1986 and 1992. However, Franklin deregistered from the Republican Party two decades ago as the GOP moved further right on social issues such as gay marriage and abortion. She now registers with either major party for primaries so she can vote for candidates she prefers (including Democrat Pete Buttigieg for U.S. president in 2020). Still, in 2014, she helped organize a group of Republicans in support of gay marriage legalization.

"It (the GOP) was pro-business and pro-entrepreneur. The bulk of the people I knew in the U.S. Senate at the time were people with intellectual moderation on all sorts of issues. And (that) changed," Franklin said.

But local races tend to take on less political salience — and the issue that spurred Franklin into Lake Oswego politics was as local as they come. A resident of Dunthorpe at the time, she and some of her neighbors did not want a streetcar that was slated to run alongside their abodes from Lake Oswego to Portland. Lake Oswego Mayor Jack Hoffman and some Lake Oswego councilors at the time desired the street car as a way to spur development in the Foothills District, and the city spent over $1 million on preliminary efforts while Portland Mayor Sam Adams also supported the project.

Franklin headed the nonprofit organization Keep Lake Oswego Livable to advocate against the streetcar. Along with galvanizing those opposed to the project and doing research to show locals what the costs would be, she promoted candidates who did not support it.

"The overriding goal was to defeat the streetcar," she said.

The streetcar controversy became what Franklin described as a wedge issue in the 2012 mayoral election between former State Rep. Greg Macpherson and Studebaker. In one campaign advertisement that Franklin created, Hoffman and Macpherson are shown on a tandem bicycle riding next to a bus line. The ad stated that the then-mayor and Macpherson supported the streetcar as well as "higher density in neighborhoods" and the "urbanization of Stafford."

Franklin felt that Macpherson was the favorite heading into that race due to his political experience, but in her eyes the streetcar issue may have tipped the scales in favor of Studebaker.

"We made it a major issue," she added." And we knew that Jack Hoffman's personal negatives were very high. We linked Macpherson to Hoffman."

The City Council voted to suspend the streetcar project in early 2012, and Studebaker beat Macpherson later that year. The project has yet to be reintroduced.

In terms of the Windward, Franklin served as a public relations representative for the project after local opposition sprouted up against it.

"Because of my political involvement in Lake Oswego, I was called by the developer. They said 'This is becoming politically more difficult. We need your help,'" Franklin said.

City Council eventually voted to approve the development. And this project may have had an impact on the 2014 election, as winning candidates such as Jeff Gudman and Joe Buck supported it.

"I think it's amazing how quickly that whole block changed from being controversial to being iconic," Franklin said.

What is it like to work with Elaine?

Rapf, who was elected to the City Council in 2020, said he never would have won if not for Franklin.

He said heading into the race, he didn't grasp the degree of political organization it takes to win even a council election in a mid-sized city like Lake Oswego.

Rapf met Franklin through personal connections; during their initial chat, he felt more like he was being interviewed than the other way around. Franklin, Rapf said, asked him why he was running, what his approach to city leadership would be and what he would do if elected. Wendland had a similar recollection, adding: "She didn't quiz you on political views. She said 'I only represent people who don't have skeletons in your closet. Do you and what are they?'"

Rapf said Franklin helped him frame his campaign around the tenet of political moderation, while also organizing mailers, introducing him to potential donors and preparing him for interviews.

"In essence, she was working for me but I felt like I was working for her. I didn't want to let her down. I felt constantly like I had to keep pushing and improve. She made me do that: be a better person and councilor," Rapf said.

Wendland said several people recommended Franklin to him when he decided to run for the first time in 2018.

"I sold myself as someone who was fiscally conservative and socially liberal. I didn't specifically say that, but that's where the campaign was," he said, adding that his background working on the school board and in finance were points the campaign highlighted.

Like others, Wendland described Franklin as efficient and a straight shooter, with a wicked English sense of humor.

Studebaker — a veteran of the U.S. Marines — said Franklin reminded him of a drill sergeant and made sure he put in the work to hand out flyers, knock on doors and get his name out there.

"You better get out there and do this," he recalled her saying. "You have eight hours each day to get this stuff done, so get moving."

Framing a particular issue or explaining what to emphasize is a key part of Franklin's expertise.

"She lets you know what the other issues are that you may not be thinking about or agree with. She will tell you if this is a winner or not, and if this will fly or not," Studebaker said.

'She likes to get in there and throw a few punches'

Franklin's strategy can at times include what some consider merely drawing comparisons, while others call it negative campaigning. There was the Macpherson/Hoffman ad, as well as a spot showing residents that "Rising utility bills are just the beginning" if they didn't vote for Studebaker and another showing "Different futures for Lake Oswego" in the 2016 mayoral race between Studebaker and then-councilor Jon Gustafson. The Gustafson side showed a marijuana dispensary and a streetcar, while fresh flowers, a kid playing and natural beauty appeared next to a headshot of Studebaker.

Some can stomach this approach, while others cannot.

"Elaine would write things for me and I would go 'Hey Elaine, that's not me.' I would have to rewrite them. She likes to get in there and throw a few punches," O'Neill said.

Studebaker said he felt one of the Macpherson-Hoffman ads was harsh, but he let it run as he felt it vividly described the differences between the two candidates.

Franklin felt that "negative campaigning" is a necessity if you want to win competitive races.

"They (voters) don't care about the positives," Franklin said. "Voters have a choice and unfortunately in today's electorate, I think they are choosing the lesser of the two evils because they … don't really like politicians."

But that isn't to say all of Franklin's campaigns are negative. In the accurate council race, she framed Wendland as the candidate who has helped guide Lake Oswego into the thriving community it is today.

"It's hard to be negative and draw comparisons when you've got six people (in a race). Who do you compare yourself with? With John, we used his experience and his results: 'We need more of the same,'" she said.

O'Neill said the candidates who lose are the ones who don't take Franklin's advice.

"She's only as good as the candidates that listen to her. If they don't listen to her, they're not all that successful," O'Neill said.

Franklin comments on accurate races

Franklin recently helped Wendland attain a third-place finish in the accurate election for three spots on the City Council. In that race, Franklin was effusive in her praise of the campaign for first-place finisher Ali Afghan,saying that his work to galvanize voters, particularly in the Old Town neighborhood, around the pickleball controversy in George Rogers Park proved effective.

"Why did people vote for Ali? Name recognition. They saw all the signs, those yellow signs. They recognized the name Ali. I don't think he ran on issues at all. He ran on visibility," she said.

However, to some extent Franklin lamented the state of campaigning these days — which includes far less face-to-face interaction as people don't answer the door like they once did. She noted council candidate Jeff Gudman knocked on thousands of doors, but still finished fourth.

"I think if Jeff doesn't make it in the top four, strategists have to think twice about how much effort we should spend actually knocking on doors rather than just door hanging. Because you can't actually talk to people now," she said.

She added that voters are disengaged and even disenfranchised these days, and campaigners need to use all strategies and mediums available to get their attention.

"People are busy. People are disengaged. Getting people's attention is harder and harder. And quite frankly people are turned off by the extremes in politics," she said.

Along with Wendland, Franklin helped Alistair Firmin in his unsuccessful bid to upset City Councilor Daniel Nguyen in the race to represent Oregon House of Representatives District 38. Franklin knew the race would be difficult and challenging for Firmin, the Republican and Independent nominee, because the demographics in the district heavily lean Democrat. But she wanted to help Firmin because she thinks he epitomizes what is lacking in politics these days: political moderation and a willingness to compromise to get things done.

Overall, Wendland felt that Franklin has had a lasting impact on local government in that the candidates she helped offered business acumen, a fiscally conservative viewpoint and a focus on financial planning.

"From that standpoint, I think it helped to have people on council who knew the numbers. We're a very well financially managed city and have been for quite some time," Wendland said.

A campaign, according to Franklin, includes only peaks and valleys. Those ups and downs, Franklin said, may seem unhealthy to some but they suit her personality.

The apotheosis of her work, however, may be more than just winning.

"I suppose the ultimate enjoyment is a winning candidate. Looking to the future and not (just) locally, the ultimate enjoyment would be getting moderate candidates back into the system," she said.


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Thu, 01 Dec 2022 17:59:00 -0600 en-us text/html https://pamplinmedia.com/lor/48-news/565163-452279-its-not-fun-to-come-in-second-the-behind-the-scenes-consultant-who-has-made-her-mark-on-lake-oswego-politics
Killexams : A DEI consultant helped a startup founder overhaul her company culture to attract diverse candidates and create space for important conversations

Rachel Schneider, founder of Canary, joined Insider's mentorship program to learn more about making the hiring process more inclusive and to encourage diversity.Erika Ramirez for Insider

This article is part of Talent Insider, a series containing expert advice to help small business owners tackle a range of hiring challenges.

Rachel Schneider, the founder of financial startup Canary, wanted to put diversity, equity, and inclusion (DEI) at the core of her business from the beginning. But she knew she didn't have all the answers, so she turned to Rhonda Moret, the founder of DEI training and consulting firm Elevated Diversity, for guidance.

Schneider and Moret met over several weeks on Zoom as part of Insider's mentorship program, created in partnership with Indeed. "The opportunity to work with an expert who's really invested in developing expertise on this was phenomenal," Schneider, whose company helps employers ensure that their employees can access emergency funds in times of financial need, told Insider.

DEI is fundamental to Canary's mission, as women, people of color, and low-income individuals are more likely to experience financial crises, Schneider said. She added that her company will make better decisions when it incorporates diverse points of view and experiences. "If we're really going to be effective at delivering the best possible customer service, we really need to invest in empathy, and that means having a team who can really relate to the life experience of the people that we're working on behalf of," Schneider said.

Moret and Schneider shared how they worked together to develop DEI policies and best practices for Canary around recruiting, company culture, and people management.

Making equity a central part of the business

A key piece of advice Schneider received from her mentor was to think about equity in the same way a leader thinks about marketing, finance, or other parts of the business — as a central component of the company, not just a short program or initiative. "I found that to be really insightful, versus thinking of it as, 'Here's this project we're going to do,'" Schneider said.

Creating policies and putting DEI thinking at the center of the business early on will ensure it's in "the very fabric of the organization," Moret said. To start with implementing this mindset and policy, she suggested to Schneider that Canary write a brand statement that publicly states that its values center on DEI and belonging.

Rhonda Moret, founder of Elevated Diversity, used her years of experience and expertise to mentor Schneider on centering DEI within her company.Cassidy Araiza for Insider

"You have to start with making it really clear to your external and internal audience that this is a part of how you're thinking about your work," Schneider said. "That creates space for activity, growth, and for other people to bring their ideas and creativity."

Creating space for new ideas and creativity internally

Schneider said Canary has been surveying its employees about "how they're experiencing and thinking about equity-related issues at work," and she was able to use some of Monet's survey materials at Elevated Diversity to help craft specific questions around this topic.

The surveys have helped "create space for equity as a topic" among her team, Schneider said. "People step into that space with their own creativity and ideas." For example, one employee asked to host a conversation about National Native American Heritage Month in November. In response, Moret shared several of her resources around creating diversity councils and employee-resource groups, which include setting up forums for employee conversations and ideas on DEI.

The next step is to establish metrics to assess how Canary is progressing on DEI priorities, which Schneider said she's still working on. "We want to make sure we're doing more than words, that we're holding ourselves accountable."

Updating the hiring process to attract top talent from all backgrounds

Beyond the company culture, Schneider also plans to put DEI at the center of Canary's recruiting and hiring processes by drawing from a broad range of candidates and becoming more mindful about how it interviews and evaluates applicants.

Schneider and Moret collaborated to develop DEI policies and best practices for Canary.Erika Ramirez for Insider

To help with this, Moret shared with Schneider her best practices for inclusive recruiting, which include being careful around a job posting's language, establishing panels of diverse employees to interview applicants, and crafting interview questions that are standardized for all candidates.

DEI has become an important factor for job-seekers, Moret said. "It's important for organizations vying for top talent."

Creating an equitable workplace isn't a cookie-cutter experience, and Schneider said working with her mentor enabled her to develop initiatives that were best suited to her business.

Moret said she admires Canary's mission and plans to share details about it with other companies that she works with. She also appreciated helping a fellow female business owner.

"I wanted to pay it forward," Moret said. "I've added another contact to my network, and I would love to see if there's an opportunity for us to work together in the future. I genuinely enjoyed working with Rachel."

Read the original article on Business Insider

Thu, 08 Dec 2022 04:44:00 -0600 en-US text/html https://www.yahoo.com/entertainment/dei-consultant-helped-startup-founder-170728571.html
Killexams : NC GOP consultant: Trump served a purpose but it’s time to move on No result found, try new keyword!I voted for Trump twice, but in 2024 Republicans need a young candidate who isn’t living in the past. | Opinion ... Mon, 12 Dec 2022 05:41:00 -0600 text/html https://www.newsobserver.com/opinion/article269720766.html Killexams : R.I. Commerce approves extra $45K in communications, hiring consulting

PROVIDENCE – Faced with staffing shortages and a growing set of programs, the state’s economic development arm is spending more money on consultants to help with communications and hiring.

The R.I. Commerce Corp. board of directors on Monday unanimously approved a combined $45,000 in additional funding for two Rhode Island consulting firms, which it has previously used, for communications and executive search services. 

The board approved an additional $30,000 to communications firm Duffy & Shanley Inc. following an initial $20,000 contract signed with the firm several months ago for “on-call communications.”

Daniela Fairchild, Commerce’s operations and special projects director, said the extra money will cover “a few more months” of similar emergency communications aid. R.I. Commerce has lost several of its top communications staffers in accurate months, including Matthew Sheaff, who went to Gov. Daniel J. McKee’s office, and Jennifer McGee, who took a job with Johnson & Wales University. Earlier this month, R.I. Commerce named Lindsay Russell, a former staffer to U.S. Rep. James Langevin, D-R.I., as deputy communications secretary. 

The board also approved an additional $15,000 to tack on to its contract with executive search firm O’Neill Consulting Group Inc. The money, coupled with a contract extension, will help the South Kingstown-based search firm find a new human resources manager for R.I. Commerce, as its existing human resources manager is retiring, Fairchild said. R.I. Commerce first hired O’Neill in 2021 to help find candidates for 10 open positions, including the state housing czar and a broadband program director.

R.I. Commerce currently has 12 open positions listed on its website, consisting of a mix of existing positions that are unfilled and new posts that aim to oversee new programs and federal funding related to broadband and minority business support, among others. Fairchild said she expects additional positions will be posted soon to bring the agency up to a 70-person headcount in fiscal year 2023.

Also on Monday, the board granted a request to temporarily ease job creation requirements tied to two of its tax credit programs. The relief to the Rebuild RI and Qualified Jobs Incentive tax credit programs allows companies that were approved for tax credits based on redevelopment and/or job creation in 2021 to still receive some credits if they create 50% of the jobs they originally agreed to. (Typically, the credits, which are granted after building projects are finished or new hires are brought on, are only given if a company hires the full number of people it committed to originally.)

Jeff Miller, Commerce’s executive vice president of investments, said the temporary easing of the requirement takes into account hiring difficulties during the pandemic. The move affects about a half dozen companies – three each for the two tax credit programs – and will translate to about $500,000 in tax credits, Miller said.

Meanwhile, small businesses, hotels, tour guides, and arts and culture organizations that already received grants through the stimulus-funded RI Rebounds program might be getting a little more funding.

The authorization granted by the R.I. Commerce board Monday allows the agency to spend leftover funds in its Small Business and Hospitality, Tourism and Events Program grant programs on recipients who have already received initial funding. The extra $1.1 million in the Small Business Grant program will be given out in $800 increments to small businesses in food services, personal care services, and arts entertainment and recreation, Fairchild said. The $12.5 million program originally doled out $2,000 and $5,000 grants to hard-hit businesses across a variety of industries.

Meanwhile, an unspent $384,000 in the Hospitality, Tourism and Events Grant program will increase funding to arts and culture organizations, hotels, travel agents and tour guides, with the amount of increase determined based on individual recipients’ unmet need. The $8 million program originally gave either a $250,000 grant or an allocation determined based on unmet need to these recipients.

Nancy Lavin is a PBN staff writer. You may reach her at Lavin@PBN.com.

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Mon, 12 Dec 2022 10:54:00 -0600 Nancy Lavin en-US text/html https://pbn.com/r-i-commerce-approves-extra-45k-in-communications-hiring-consulting/
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