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AZ-400 Microsoft Azure DevOps Solutions Study Guide | http://babelouedstory.com/

AZ-400 Study Guide - Microsoft Azure DevOps Solutions Updated: 2023

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Exam Code: AZ-400 Microsoft Azure DevOps Solutions Study Guide November 2023 by Killexams.com team

AZ-400 Microsoft Azure DevOps Solutions

Design a DevOps strategy (20-25%)

Recommend a migration and consolidation strategy for DevOps tools

 analyze existing artifact (e.g., deployment packages, NuGet, Maven, npm) and container repositories

 analyze existing test management tools

 analyze existing work management tools

 recommend migration and integration strategies for artifact repositories, source control, test management, and work management

Design and implement an Agile work management approach

 identify and recommend project metrics, KPIs, and DevOps measurements (e.g., cycle time, lead time, WIP limit)

 implement tools and processes to support Agile work management

 mentor team members on Agile techniques and practices

 recommend an organization structure that supports scaling Agile practices

 recommend in-team and cross-team collaboration mechanisms

Design a quality strategy

 analyze existing quality environment

 identify and recommend quality metrics

 recommend a strategy for feature flag lifecycle

 recommend a strategy for measuring and managing technical debt

 recommend changes to team structure to optimize quality

 recommend performance testing strategy

Design a secure development process

 inspect and validate code base for compliance

 inspect and validate infrastructure for compliance

 recommend a secure development strategy

 recommend tools and practices to integrate code security validation (e.g., static code analysis)

 recommend tools and practices to integrate infrastructure security validation

Design a tool integration strategy

 design a license management strategy (e.g., VSTS users, concurrent pipelines, test environments, open source software licensing, third-party DevOps tools and services, package management licensing)

 design a strategy for end-to-end traceability from work items to working software

 design a strategy for integrating monitoring and feedback to development teams

 design an authentication and access strategy

 design a strategy for integrating on-premises and cloud resources

Implement DevOps development processes (20-25%)

Design a version control strategy

 recommend branching models

 recommend version control systems

 recommend code flow strategy

Implement and integrate source control

 integrate external source control

 integrate source control into third-party continuous integration and continuous deployment (CI/CD) systems

Implement and manage build infrastructure

 implement private and hosted agents

 integrate third party build systems

 recommend strategy for concurrent pipelines

 manage Azure pipeline configuration (e.g., agent queues, service endpoints, pools, webhooks)

Implement code flow

 implement pull request strategies

 implement branch and fork strategies

 configure branch policies

Implement a mobile DevOps strategy

 manage mobile target device sets and distribution groups

 manage target UI test device sets

 provision tester devices for deployment

 create public and private distribution groups

Managing application configuration and secrets

 implement a secure and compliant development process

 implement general (non-secret) configuration data

 manage secrets, tokens, and certificates

 implement applications configurations (e.g., Web App, Azure Kubernetes Service, containers)

 implement secrets management (e.g., Web App, Azure Kubernetes Service, containers, Azure Key Vault)

 implement tools for managing security and compliance in the pipeline

Implement continuous integration (10-15%)

Manage code quality and security policies

 monitor code quality

 configure build to report on code coverage

 manage automated test quality

 manage test suites and categories

 monitor quality of tests

 integrate security analysis tools (e.g., SonarQube, White Source Bolt, Open Web

Application Security Project)

Implement a container build strategy

 create deployable images (e.g., Docker, Hub, Azure Container Registry)

 analyze and integrate Docker multi-stage builds

Implement a build strategy

 design build triggers, tools, integrations, and workflow

 implement a hybrid build process

 implement multi-agent builds

 recommend build tools and configuration (e.g. Azure Pipelines, Jenkins)

 set up an automated build workflow

Implement continuous delivery (10-15%)

Design a release strategy

 recommend release tools

 identify and recommend release approvals and gates

 recommend strategy for measuring quality of release and release process

 recommend strategy for release notes and documentation

 select appropriate deployment pattern

Set up a release management workflow

 automate inspection of health signals for release approvals by using release gates

 configure automated integration and functional test execution

 create a release pipeline (e.g., Azure Kubernetes Service, Service Fabric, WebApp)

 create multi-phase release pipelines

 integrate secrets with release pipeline

 provision and configure environments

 manage and modularize tasks and templates (e.g., task and variable groups)

Implement an appropriate deployment pattern

 implement blue-green deployments

 implement canary deployments

 implement progressive exposure deployments

 scale a release pipeline to deploy to multiple endpoints (e.g., deployment groups, Azure Kubernetes Service, Service Fabric)

Implement dependency management (5-10%)

Design a dependency management strategy

 recommend artifact management tools and practices (Azure Artifacts, npm, Maven, Nuget)

 abstract common packages to enable sharing and reuse

 inspect codebase to identify code dependencies that can be converted to packages

 identify and recommend standardized package types and versions across the solution

 refactor existing build pipelines to implement version strategy that publishes packages

Manage security and compliance

 inspect open source software packages for security and license compliance to align with corporate standards (e.g., GPLv3)

 configure build pipeline to access package security and license rating (e.g., Black Duck, White Source)

 configure secure access to package feeds

Implement application infrastructure (15-20%)

Design an infrastructure and configuration management strategy

 analyze existing and future hosting infrastructure

 analyze existing Infrastructure as Code (IaC) technologies

 design a strategy for managing technical debt on templates

 design a strategy for using transient infrastructure for parts of a delivery lifecycle

 design a strategy to mitigate infrastructure state drift

Implement Infrastructure as Code (IaC)

 create nested resource templates

 manage secrets in resource templates

 provision Azure resources

 recommend an Infrastructure as Code (IaC) strategy

 recommend appropriate technologies for configuration management (e.g., ARM

Templates, Terraform, Chef, Puppet, Ansible)

Manage Azure Kubernetes Service infrastructure

 provision Azure Kubernetes Service (e.g., using ARM templates, CLI)

 create deployment file for publishing to Azure Kubernetes Service (e.g., kubectl, Helm)

 develop a scaling plan

Implement infrastructure compliance and security

 implement compliance and security scanning

 prevent drift by using configuration management tools

 automate configuration management by using PowerShell Desired State Configuration (DSC)

 automate configuration management by using a VM Agent with custom script extensions

 set up an automated pipeline to inspect security and compliance

Implement continuous feedback (10-15%)

Recommend and design system feedback mechanisms

 design practices to measure end-user satisfaction (e.g., Send a Smile, app analytics)

 design processes to capture and analyze user feedback from external sources (e.g., Twitter, Reddit, Help Desk)

 design routing for client application crash report data

 recommend monitoring tools and technologies

 recommend system and feature usage tracking tools

Implement process for routing system feedback to development teams

 configure crash report integration for client applications

 develop monitoring and status dashboards

 implement routing for client application crash report data

 implement tools to track system usage, feature usage, and flow

 integrate and configure ticketing systems with development team's work management

system (e.g., IT Service Management connector, ServiceNow Cloud Management, App Insights work items)

Optimize feedback mechanisms

 analyze alerts to establish a baseline

 analyze telemetry to establish a baseline

 perform live site reviews and capture feedback for system outages

 perform ongoing tuning to reduce meaningless or non-actionable alerts
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Question: 692
What should you use to implement the code quality restriction on the release pipeline for the investment planning applications suite?
A . a trigger
B . a pre deployment approval
C . a post-deployment approval
D . a deployment gate
Answer: B
Explanation:
When a release is created from a release pipeline that defines approvals, the deployment stops at each point where approval is required until
the specified approver grants approval or rejects the release (or re-assigns the approval to another user).
Scenario: Code quality and release quality are critical. During release, deployments must not proceed between stages if any active bugs are
logged against the release. References: https://docs.microsoft.com/en-us/azure/devops/pipelines/release/approvals/approvals
Question: 693
HOTSPOT
How should you confrere the release retention policy for the investment planning depletions suite? To answer, select the appropriate options
in the answer area.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Every request made against a storage service must be authorized, unless the request is for a blob or container resource that has been made
available for public or signed access. One option for authorizing a request is by using Shared Key.
Scenario: The mobile applications must be able to call the share pricing service of the existing retirement fund management system. Until the
system is upgraded, the service will only support basic authentication over HTTPS.
The investment planning applications suite will include one multi-tier web application and two iOS mobile application. One mobile
application will be used by employees; the other will be used by customers.
References: https://docs.microsoft.com/en-us/rest/api/storageservices/authorize-with-shared-key
Question: 694
To resolve the current technical issue, what should you do to the Register-AzureRmAutomationDscNode command?
A . Change the value of the ConfigurationMode parameter.
B . Replace the Register-AzureRmAutomationDscNode cmdlet with Register-AzureRmAutomationScheduledRunbook
C . Add the AllowModuleOverwrite parameter.
D . Add the DefaultProfile parameter.
Answer: A
Explanation:
Change the ConfigurationMode parameter from ApplyOnly to ApplyAndAutocorrect.
The Register-AzureRmAutomationDscNode cmdlet registers an Azure virtual machine as an APS Desired State Configuration (DSC) node
in an Azure Automation account. Scenario: Current Technical Issue The test servers are configured correctly when first deployed, but they
experience configuration
drift over time. Azure Automation State Configuration fails to correct the configurations. Azure Automation State Configuration nodes are
registered by using the following command.
References: https://docs.microsoft.com/en-us/powershell/module/azurerm.automation/registerazurermautomationdscnode?view=azurermps-
6.13.0
Question: 695
Note: This Question Is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to ft. As a result these questions will not appear in the review
screen. You company has a prefect in Azure DevOps for a new web application.
You need to ensure that when code is checked in, a build runs automatically. Solution: From the Triggers tab of the build pipeline, you
selected Batch changes while a build is in progress
Does this meet the goal?
A . Yes
B . No
Answer: B
Question: 696
HOTSPOT
How should you configure the release retention policy for the investment planning applications suite? To answer, select the appropriate
options in the answer area.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Scenario: By default, all releases must remain available for 30 days, except for production releases, which must be kept for 60 days.
Box 1: Set the default retention policy to 30 days The Global default retention policy sets the default retention values for all the build
pipelines. Authors of build pipelines can override these values.
Box 2: Set the stage retention policy to 60 days You may want to retain more releases that have been deployed to specific stages.
References: https://docs.microsoft.com/en-us/azure/devops/pipelines/policies/retention
Question: 697
HOTSPOT
You need to configure a cloud service to store the secrets required by the mobile applications to call the share.
What should you include in the solution? To answer, select the appropriate options m the answer ate, NOTE: Each correct selection is
worth one point.
Answer:
Explanation:
Every request made against a storage service must be authorized, unless the request is for a blob or container resource that has been made
available for public or signed access. One option for authorizing a request is by using Shared Key.
Scenario: The mobile applications must be able to call the share pricing service of the existing retirement fund management system. Until the
system is upgraded, the service will only support basic authentication over HTTPS.
The investment planning applications suite will include one multi-tier web application and two iOS mobile application. One mobile
application will be used by employees; the other will be used by customers.
References: https://docs.microsoft.com/en-us/rest/api/storageservices/authorize-with-shared-key
Question: 698
Note: This question part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the staled goals. Some question sets might have more than one correct solution, whale others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to It. As a result, these questions will not appear in the review
screen.
You integrate a cloud-hosted Jenkins server and a new Azure DevOps depsoyment.
You need Azure DevOps to send a notification to Jenkins when a developer commits changes to a branch in Azure Repos.
Solution: You add a trigger to the build pipeline.
Does this meet the goal?
A . Yes
B . NO
Answer: A
Question: 699
HOTSPOT
How should you configure the filters for the Project5 trigger? To answer, select the appropriate option in the answer area.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Scenario:
References: https://docs.microsoft.com/en-us/azure/devops/pipelines/build/triggers
Question: 700
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these
questions will not appear in the review screen. You have an approval process that contains a condition. The condition requires that releases
be approved by a team leader before they are deployed.
You haw a pokey stating that approvals must occur within eight hours. You discover that deployments only if the approvals take longer than
two hours. You need to ensure that the deployments only fail if the approvals take longer than hours. Solution From Post -deployment
conditions, you modify the Timeout setting for post-deployment
approvals. Does this meet the goal?
A . Yes
B . NO
Answer: B
Question: 702
Topic 2, Case Study: 2Overview
Existing Environment
This is a case study Case studies are not limed separately. You can use as much test time at you would like to complete each case.
However there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete
all questions included on this test in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided m the case study Case studies might
contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is
independent of the other questions in this case study.
At the end of the case study, a review screen will appear. This screen allows you to review your answers and to mate changes before you
move to the next section of the exam, After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study
before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment and
problem statements. If the case study has an All Information tab, note that the information displayed on identical to the Information
displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Requirements
Contoso plans to Strengthen its IT development and operations processes implementing Azue DevOps principles. Contoso has an Azure
subscription and creates an Azure DevOPs organization.
The Azure DevOps organization includes:
-The Docker extension
A deployment pool named Pool7 that contains 10 Azure virtual machines that run Windows
Server 2016. The Azure subscription contains an Azure Automation account.
Planned Changes
Contoso plans to create projects in Azure DevOps as shown in the following table.
Technical Requirements
Contoso identities the following technical requirements:
Implement build agents rot Project 1.
Whenever possible, use Azure resources
Avoid using deprecated technologies
Implement a code flow strategy for Project2 that will:
Enable Team 2 to submit pull requests for Project2.
Enable Team 2 to work independently on changes to a copy of Project?
Ensure that any intermediary changes performed by Tram2 on a copy of Project2 will be subject to the same restrictions as the ones defied
in the build policy of Project2.
Whenever possible. Implement automation and minimize administrative effort.
Implement Protect3, Project5, Project6, and Project7 based on the planned changes.
Implement Project4 and configure the project to push Docker images to Azure Container Reentry.
DRAG DROP
You need to configure Azure Automation for the computer in Group7.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and
arrange them in the correct order.
Answer:
Explanation:
Step 1: Create a Desired State Configuration (DSC) configuration file that has an extension of .ps1.
Step 2: Run the Import-AzureRmAutomationDscConfiguration Azure Powershell cmdlet The Import-AzureRmAutomationDscConfiguration
cmdlet imports an APS Desired State Configuration (DSC) configuration into Azure Automation. Specify the path of an APS script that
contains a single DSC configuration.
Example: PS C:>Import-AzureRmAutomationDscConfiguration -AutomationAccountName "Contoso17"-ResourceGroupName
"ResourceGroup01" -SourcePath "C:DSCclient.ps1" -Force
This command imports the DSC configuration in the file named client.ps1 into the Automation account named Contoso17. The command
specifies the Force parameter. If there is an existing DSC configuration, this command replaces it.
Step 3: Run the Start-AzureRmAutomationDscCompilationJob Azure Powershell cmdlet The Start-AzureRmAutomationDscCompilationJob
cmdlet compiles an APS Desired State Configuration (DSC) configuration in Azure Automation.
References: https://docs.microsoft.com/en-us/powershell/module/azurerm.automation/importazurermautomationdscconfiguration
https://docs.microsoft.com/en-us/powershell/module/azurerm.automation/startazurermautomationdsccompilationjob
Question: 703
Note: This question n part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution
After you answer a question in this section, you will NOT be able to return to it. As a result these
questions will not appear in the review screen. You have an approval process that contains a condition. The condition requires that releases
be approved by a team leader before they are deployed.
You have a policy stating that approvals must occur within eight hours. You discover that deployments fail if the approvals lake longer than
two hours. You need to ensure that the deployments only fail if the approvals take longer than eight hours. Solution: From Pre-deployment
conditions, you modify the Timeout setting for pre-deployment
approvals. Does this meet the goal?
A . Yes
B . No
Answer: B
Explanation:
Use a gate instead of an approval instead.
References: https://docs.microsoft.com/en-us/azure/devops/pipelines/release/approvals/gates
Question: 704
In Azure DevOps, you create Project3. You need to meet the requirements of the project.
What should you do first?
A . From Azure DevOps, create a service endpoint.
B . From SonarQube, obtain an authentication token.
C . From Azure DevOps, modify the build definition.
D . From SonarQube, create a project.
Answer: A
Explanation:
The first thing to do is to declare your SonarQube server as a service endpoint in your VSTS/DevOps project settings.
References: https://docs.sonarqube.org/display/SCAN/Analyzing+with+SonarQube+Extension+for+vsts-TFS
Question: 705
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you win NOT be able to return to it. As a result, these questions win not appear in the review
screen.
You integrate a cloud- hosted Jenkins server and a new Azure DevOps deployment You need Azure DevOps to send a notification to
Jenkins when a developer commits changes to a branch in Azure Repos.
Solution: You create a service hook subscription that uses the code pushed event. Does this meet the goal?
A . Yes
B . NO
Answer: A
Question: 706
Topic 3, Mix Questions Set
Note: This question is part of a ser les of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question m this section, you will NOT be able to return to it As a result, these questions will not appear m the review
screen
You integrate a cloud-hosted Jenkins server and a new Azure Dev Ops deployment.
You need Azure Dev Ops lo send a notification to Jenkins when a developer commits changes to a branch in Azure Repos.
Solution: You create an email subscription to an Azure DevOps notification. Does this meet the goal?
A . Yes
B . NO
Answer: B
Question: 707
DRAG DROP
You need to implement the code flow strategy for Project2 in Azure DevOps.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and
arrange in the correct order.
Answer:
Explanation:
Step 1: Create a repository A Git repository, or repo, is a folder that youve told Git to help you track file changes in. You can have any
number of repos on your computer, each stored in their own folder.
Step 2: Create a branch Branch policies help teams protect their important branches of development. Policies enforce your teams code
quality and change management standards.
Step 3: Add a build validation policy When a build validation policy is enabled, a new build is queued when a new pull request is created or
when changes are pushed to an existing pull request targeting this branch. The build policy then evaluates the results of the build to
determine whether the pull request can be completed.
Scenario: Implement a code flow strategy for Project2 that will: Enable Team2 to submit pull requests for Project2. Enable Team2 to work
independently on changes to a copy of Project2. Ensure that any intermediary changes performed by Team2 on a copy of Project2 will be
subject to the same restrictions as the ones defined in the build policy of Project2.
References: https://docs.microsoft.com/en-us/azure/devops/repos/git/manage-your-branches
Question: 708
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review
screen
Your company has a project in Azure DevOps for a new web application.
You need to ensure that when code is checked in, a build runs automatically.
Solution: From the Continuous deployment trigger settings of the release pipeline, you enable the Pull request trigger setting.
Does the meet the goal?
A . Yes
B . No
Answer: A
Explanation:
On the Triggers tab you specify the events that will trigger the build. You can use the same build pipeline for both CI and scheduled builds.
References: https://docs.microsoft.com/en-us/azure/devops/pipelines/build/triggers
Question: 709
Note: This question is part of * series of questions that present the same scenario. Each question in the series contains a unique solution that
might meet the stated goals. Some question sett might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review
screen.
You have an approval process that contains a condition. The condition requires that releases be approved by a team leader before they are
deployed.
You have a poky stating that approvals must occur within eight hour. You discover that deployments fail if the approvals take longer than
two hours. You need to ensure that the deployments only fail if the approvals take longer than eight hours. Solution: From Post-deployment
conditions, you modify the Time between re-evaluation of gates
option. Does this meet the goal?
A . Yes
B . No
Answer: B
Explanation:
Use a gate From Pre-deployment conditions instead.
References: https://docs.microsoft.com/en-us/azure/devops/pipelines/release/approvals/gates
Question: 710
You add the virtual machines as managed nodes in Azure Automation State Configuration.
You need to configure the computer in Group7.
What should you do?
A . Run the Register-AzureRmAutomationDscNode Azure Powershell cmdlet.
B . Modify the ConfigurationMode property of the Local Configuration Manager (LCM).
C . Install PowerShell Core.
D . Modify the RefreshMode property of the Local Configuration Manager (LCM).
Answer: A
Explanation:
The Register-AzureRmAutomationDscNode cmdlet registers an Azure virtual machine as an APS Desired State Configuration (DSC) node
in an Azure Automation account.
Scenario: The Azure DevOps organization includes: The Docker extension A deployment pool named Pool7 that contains 10 Azure virtual
machines that run Windows Server References: https://docs.microsoft.com/en-us/powershell/module/azurerm.automation/register-
azurermautomationdscnode
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Microsoft Microsoft Study Guide - BingNews https://killexams.com/pass4sure/exam-detail/AZ-400 Search results Microsoft Microsoft Study Guide - BingNews https://killexams.com/pass4sure/exam-detail/AZ-400 https://killexams.com/exam_list/Microsoft Microsoft Certification Guide: Overview and Career Paths

Microsoft is best known for its Windows operating systems and Office software. But the company has a much broader product portfolio that includes online services (Bing, MSN, advertising), gaming (Xbox 360), hardware (tablets, PCs, keyboards and mice) and more. The company also has a sizable certification program that turns out qualified administrators and technicians to support its system and application products.

Achieving IT certifications through the Microsoft Certification Program shows a person’s competence in a specific IT role, and it can result in all kinds of work-related and personal benefits. For example, studies show that IT certifications increase the chances of landing a job (or getting a promotion), and over 80 percent of hiring managers report IT certifications are medium to high priority in hiring decisions.

Microsoft certification program overview

Currently, the Microsoft Certification Program is divided into seven main categories:

  • Cloud Platform and Infrastructure: This category encompasses business intelligence, Windows Server 2016, Microsoft Azure, machine learning, cloud data platform solutions, data analytics and big data, software-defined data centers, server infrastructures, private and hybrid clouds, DevOps, and more. This is the “new mainstream” for Microsoft certification.
  • Mobility: This category is for end-user and desktop topics, including Windows 10, desktop and enterprise applications, working with System Center Configuration Manager and Intune, and planning for and managing devices in an enterprise setting.
  • Data Management and Analytics: This arena now incorporates machine learning, business intelligence, business applications, and data management and analytics, along with Microsoft SQL Server 2016 and other Microsoft database technologies. Database development is also important and includes working with Transact-SQL and developing SQL databases. Business applications include extensive coverage of Microsoft Dynamics 365 and Microsoft Dynamics AX. Data management and analytics cover a range of topics, including cloud data platform solutions, big data analytics solutions, database solutions, implementing data models and reports, and various aspects of business intelligence solutions.
  • Productivity: This category brings the Microsoft Office Specialist (MOS) credentials together with those related to Microsoft productivity offerings, such as Exchange Server, SharePoint Server and Skype for Business, as well as Office 365 identities, requirements and services.
  • App Builder: This is a development-oriented category that covers the ins and outs of using Microsoft solutions and platforms to build compatible software. syllabus in this category include architecting, designing, testing and building solutions around Azure, programming in HTML5 with JavaScript and CSS3, developing ASP.NET MVC Web apps, managing development throughout the entire software lifecycle, and more
  • Business Applications: This category focuses on Microsoft Dynamics 365 platforms and technologies, including Dynamics 365 for Sales, Customer Service, Marketing, Distribution and Trade, Trade, financial management (Finance and Operations), Retail, Talent, and Field Service and other focused applications.
  • Core Infrastructure: Core Infrastructure focuses on virtualization, storage, networking, system management, identity management, and modern data centers.

Certifications within the Microsoft Certification Program include the following credentials:

  • Microsoft Technology Associate (MTA)
  • Microsoft Certified Solutions Associate (MCSA)
  • Microsoft Certified Solutions Expert (MCSE)
  • Microsoft Solutions Developer (MCSD)
  • Microsoft Office Specialist (MOS)

After you pass your first qualifying Microsoft certification exam, you are deemed a Microsoft Certified Professional (MCP). MCP status provides access to a benefits and exams dashboard, with certificates and transcripts, downloadable certification logos, promotional offers and lots more. You also get the MCP designation on your Microsoft transcript. It’s important to understand that only the MCSA, MCSD and MCSE qualify as MCP certifications. Neither MTA nor MOS certifications qualify for MCP status, and none of those exams are prerequisites for MCSA, MCSE or MCSD certifications.

In addition to the certifications outlined above, Microsoft offers its MCT: Microsoft Certified Trainer and MCE: Microsoft Certified Educator credentials to those interested in teaching others about Microsoft technologies and products.

Microsoft recently released a new set of role-based certifications focused on Azure and Microsoft 365 developers, administrators, and solution architects.

Microsoft Cloud certifications

The Microsoft Cloud certification track includes MTA and MCSA credentials. Within the MTA program, there is one relevant certification: Cloud Fundamentals. To earn the MTA: Cloud Fundamentals credentials, candidates must pass a single test that validates knowledge and skills using basic Microsoft cloud services. Candidates should have experience using firewalls, network ports, Office 365, network topologies and devices, and Microsoft Intune.

The MCSA Cloud track includes BI Reporting, SQL 2016 BI Development certs, Windows Server 2012, and Windows Server 2016 credentials. The Windows Server certifications require three exams each while BI Reporting and SQL 2016 BI Development require only two exams.

Microsoft Mobility certifications

The Microsoft Mobility certification track includes MTA, MCSA and MCSE certifications. The MTA program has just one relevant certification – MTA: Mobility and Device Fundamentals. —The MTA: Mobility and Device Fundamentals certification is earned by passing a single test that attests to a candidate’s knowledge of mobility and Windows devices. Candidates should possess practical experience with Active Directory, Windows devices, Windows-based networking, network topologies and ports, firewalls, and antimalware products.

MCSA: Windows 10 is the only MCSA Mobility track credential available. Earning the MCSA: Windows 10 requires passing two exams.

The remaining credential in this track is the MCSE: Mobility. This requires earning the MCSA: Windows 10 plus passing one more exam, from a list of two possibilities that deal with Windows desktops and enterprise applications, or administering System Center Configuration Manager and Cloud Services Integration.

Both the MCSA: Mobility and MCSE: Mobility credentials retire on March 31, 2019. If earned prior to the retirement date, the credentials will continue to show as “active” certifications on your transcript. The MCSA: Windows 10 will be replaced by a new role-based credential – the Microsoft Certified: Modern Desktop Administrator Associate. Two exams are required to earn this credential. At present, no announcement has been made regarding whether the Modern Desktop Administrator Associate credential will become a prereq to the MCSE: Mobility. There’s a lot of ongoing ferment in MS certification programs right now. We expect 2019 to see major changes in MS’s cert programs and offerings. Next year’s update should be a big one!

Microsoft Data certifications

Microsoft’s Data certification track includes the MTA, MCSA and MCSE. (To see the Data track, go to the Microsoft Certification page and click Data from the Category dropdown menu.) The MTA program requires one test on database fundamentals. There are six certifications in the MCSA Data track– namely, Data Engineering with Azure, Machine Learning, SQL 2016 BI Development, SQL 2016 Database Administration, SQL 2016 Database Development, and SQL Server 2012/2014. All certs require two exams except for SQL Server 2012/2014, which requires three. The Data Engineering with Azure and Machine Learning certifications both retire on June 30, 2019.   

The MCSE Data category includes a single certification, the MCSE: Data Management and Analytics.

The prerequisite MCSAs that qualify for MCSE: Data Management and Analytics are SQL Server 2012/2014, SQL 2016 Database Administration, Database Development, BI Development, Machine Learning, BI Reporting, or Data Engineering with Azure. One additional test from a list of 13 possibilities must be passed to earn this credential. syllabus covered include cloud data platform solutions, big data analytics solutions, developing or designing SQL Server databases, implementing data models and reports, designing business intelligence solutions, implementing a data warehouse, developing SQL data models, analyzing big data with Microsoft R, cloud data science with Azure machine learning, data engineering with Azure HDInsight, and implementing with Azure Cosmos DB solutions.

Microsoft Productivity certifications

Certifications in the Microsoft Productivity category vary widely, from proving competency in using a single Office product to managing Office 365 services and user login credentials. This track is also fairly large; it includes an MCSA and MCSE certification as well as Microsoft Office Specialist (MOS) offerings.

The MCSA Productivity track includes a single certification – the MCSA: Office 365. Two exams are required to obtain the credential. This credential is targeted to retire on Mach 30, 2019. The MCSE: Productivity certification requires candidates possess either the MCSA Office 365, Windows Server 2012, or Windows Server 2016 credential as a prerequisite. Candidates must also pass one additional exam, from a list of eight possibilities. syllabus covered include Exchange Server, SharePoint Server and Skype for Business, for multiple versions of these platforms.  

Microsoft offers a MOS Office 2016 certification for each Office application (Word, Excel, PowerPoint, Outlook, Access, and Outlook). Office 2013 credentials are still available, but unless you have a specific reason for achieving them, focus on Office 2016.

The MOS 2016 Expert certification identifies individuals with advanced Office skills and requires candidates to pass two exams. The MOS 2016 Master certification is the pinnacle of the MOS Certification Program and requires successful completion of six exams.

Microsoft App Builder certifications

The Microsoft Developer certification path includes MTA, MCSA and MCSD certifications. The MTA program recognizes individuals who are entry-level software developers. The certification requires candidates to pass one of five exams. Possible syllabus include software development fundamentals, HTML5 app development fundamentals, and intro to programming using block-based languages, Python or JavaScript, and using HTML and CSS.

There are two credentials in the Microsoft App Builder MSCA track. The MCSA: Universal Windows Platform (UWP) credential prepares candidates to tackle professional development projects. They must pass two exams, one on programming in C#, the other on developing mobile apps. The MCSA: Web Applications credential prepares candidates for building web-based applications. They must pass two exams, one of which is required while candidates may choose from two possibilities for the second exam. All candidates must take the test relating to developing ASP.NET MVC Web applications. syllabus for the second test include programming in HTML5 with JavaScript and CSS3 or programming in C#.

The MCSD Developer track consists of the MCSD: App Builder certification. It requires earning either the MSCA: Web Applications or MCSA: UWP as its prerequisite, followed by your choice of one test from a list of five possible options. syllabus covered in include architecting and developing Azure solutions, developing Azure and web services, developing mobile apps, programming in HTML5 with JavaScript and CSS3, programming in C#, developing ASP.NET MVC Web apps, or developing MS Azure and Web services.

Microsoft Business Applications certifications

The Microsoft Business Applications certifications include MCSA and MCSE certifications. There are two MCSA options: MCSA: Microsoft Dynamics 365 and MCSA: Microsoft Dynamics 365 for Operations. Each requires passing two exams. The plain vanilla Dynamics 365 certification draws from a list of two exams, both of which are needed to meet its requirements. One test covers Dynamics 365 customer engagement online deployment, while the other covers Dynamics 365 customization and configuration. The MCSA: Microsoft Dynamics 365 credential retires on April 30, 2019.

The Dynamics 365 for Operations draws from a list of three exams, one of which is required while candidates may choose the syllabu for the second exam. syllabus covered include administering a Microsoft SQL database infrastructure, provisioning SQL databases, and development, extensions and deployment for Microsoft Dynamics 365 for Finance and Operations (required).

The MSCE: Business Applications credential is the sole MCSE item for this certification track. It takes either of the Microsoft Dynamics MCSAs covered in the preceding paragraph as its prerequisite, then requires candidates to pass another test drawn from a list of eight possibilities. syllabus covered include Microsoft Dynamics 365 for Sales, customer service, marketing, distribution and trade, trade, financial management (finance and operations), retail, talent, and field service.

Core Infrastructure

Microsoft offers a single credential focused on core infrastructure – MCSE: Core Infrastructure. The MCSE: Core Infrastructure certification validates a candidate’s knowledge and skills related to data centers, virtualization, systems management, storage, networking and identity management. The credential requires either the MCSA: Windows Server 2016 or MCSA: Windows Server 2012 as a prerequisite. In addition to the MCSA, candidates must pass a single test from seven topics. test syllabus include designing and implementing Cloud Data Platform solutions, designing and implementing Big Data Analytics solutions, securing Windows Server 2016, implementing software-defined datacenters, designing and implementing server infrastructures, implementing advanced server infrastructures, and configuring and operating a hybrid cloud with Microsoft Azure Stack.

Microsoft Trainer and Educator certifications

MCT: Microsoft Certified Trainer

Folks who teach others about Microsoft technologies and products should consider (and are often required to have) the Microsoft Certified Trainer (MCT) certification. The MCT can be obtained by submitting an application to Microsoft that proves that you hold a current Microsoft certification, one year of instruction experience (supporting reference required), plus verifiable instructional skills in the form of an acceptable instructor certification (such as CompTIA CTT+, Microsoft Certified Trainer Instructional Skills Certification (MCT-ISC) or IAMCT Approved Technical Trainer).

To renew, credential holders must possess at least one current Microsoft credential, meet the minimum instruction requirements of teaching at least one class, and maintain a Metrics that Matter quality score of at least seven. (Check the MCT website for a list of qualifying certifications and instructor certifications.)

As an MCT, you have access to the MCP benefits and exams dashboard, prep kits, the MCT community, Microsoft Online Labs and much more.

MCE: Microsoft Certified Educator

The Microsoft Certified Educator (MCE) credential is aimed at educators in academia, such as colleges, universities and training facilities. To become an MCE, you must demonstrate technology literacy by passing at least one exam.

The literacy competency is mapped to the UNESCO ITC Competency Framework for Teachers, Technology Literacy and includes education policy, curriculum and assessment, pedagogy, ICT/technology tools, organization and administration, and professional development.

Training and certification preparation materials

Microsoft offers training to candidates directly, both in the classroom and online. The company’s Microsoft Virtual Academy (MVA) is a great place to start poking around: it offers a huge range of free training courses, many of them at least relevant to various certification syllabus if not directly focused on such topics.

There’s also a huge aftermarket for Microsoft training, self-study and certification preparation. Pearson operates Microsoft Press on Microsoft’s behalf, where you can find self-study guides for all the popular Microsoft cert exams (and many of the not-so-popular exams as well). Pearson’s IT Certification imprint (online at PearsonITCertification.com) also offers study guides, test crams (a series I invented), practice tests, video training materials and much more for Microsoft certification candidates. Wiley/Sybex and Osborne/McGraw-Hill also offer certification focused imprints, book series and generally provide good coverage of major cert syllabus as well, also including most popular Microsoft certifications and related exams. Pearson’s mindhub online store also offers “official” practice tests approved by Microsoft.

There’s a wealth of excellent material available to help candidates prepare. Look to online and peer reviews, study groups and rating sites to separate the wheat from the chaff.

 Thu, 09 Nov 2023 10:01:00 -0600 en text/html https://www.businessnewsdaily.com/10736-microsoft-certification-guide.html Microsoft Ignite 2023: AI transformation and the technology driving change No result found, try new keyword!As we reach the end of 2023, nearly every industry is undergoing a collective transformation – discovering entirely new ways of working due to AI advancements. Ignite is a showcase of the advances ... Wed, 15 Nov 2023 10:48:00 -0600 en-us text/html https://www.msn.com/ PowerPoint for Microsoft 365 cheat sheet

Tue, 24 Oct 2023 22:00:00 -0500 en text/html https://www.computerworld.com/ Microsoft Edge Deployment Guide for Business

Internet Explorer, which once ruled the market, is going to be discontinued. However, Microsoft is doing everything it can to regain those lost users and “Microsoft Edge” is their new bet. Since Internet Explorer is on the way out, it is time for businesses to migrate to Microsoft Edge. This Microsoft Edge Deployment Guide for Business will help you with just that!

Microsoft Edge Deployment Guide for Business

Microsoft Edge Deployment Guide for Business

Keeping numbers aside, Microsoft Edge is not bad a browser. It’s just that the competition has conquered the market in a way that it’s very tough for a sea of users to switch back.

Just like Google Chrome, Microsoft Edge is based on Chromium and you can use Bookmarks of many different browsers in Edge. So, Microsoft Edge is not an alien browser, if you were using Chrome or any other browser for that matter you won’t find it completely peculiar.

Microsoft Edge is now faster, more secure, and has all the other frills that you need in a daily browser.  But if we are going to use Microsoft Edge for Business, entrusting your privacy with Edge can make you skeptical. So, to confirm this, you can check the source code of Chromium as it is open-source.

Edge for Business gives the admin control over all the other clients. The System Administrative controls the administrating settings and updates.

Read: Group Policies to configure Redirection to Microsoft Edge.

IE Mode in Microsoft Edge

enable Internet Explorer Mode

Microsoft Edge, as you may know, uses the Chromium algorithm to render most of the sites. However, to render legacy sites, it uses the Trident (MSHTML) engine from Internet Explorer 11. Because of this, it supports even archaic sites.

When you load a website with IE mode on, a small logo of Internet Explorer appears in the navigation bar. If you want to know more, just click on the IE logo to see a drop-down wizard.

But to use this, you need to enable Internet Explorer mode in Microsoft Edge.

Deploy Microsoft Edge for Business

These are the two ways by which you can deploy Microsoft Edge for Business.

  1. By Microsoft Endpoint Configuration Manager
  2. By Intune

Let us talk about them in detail.

1] Microsoft Endpoint Configuration Manager

In the latest version of Microsoft Endpoint Configuration Manager, there is deployment flow for MS Edge. So, it will summon every required information in the process by itself saving some of your time and labor.

So, to deploy Microsoft Edge, follow these steps.

  1. Open Microsoft Endpoint Configuration Manager and from Software Library, select Microsoft Edge Management.
  2. Click Create Management Edge Application.
  3. Give it a name, select a location, and click Next.
  4. Select a Channel, version, check or uncheck “Allow Microsoft Edge to automatically update the version of the client on the end user’s device”, and click Next.
  5. In the Deployment tab, select Yes and click Next.
  6. Now, follow the on-screen instructions to deploy Microsoft Edge.

This is how you deploy Microsoft Edge. However, this is not the only method, if you are familiar with Intune and want to use that to deploy the browser, read the next section.

Read: Use Group Policy to disable Internet Explorer 11 as a standalone browser.

2] By Intune

Microsoft Edge is fully integrated with Intune and you don’t need to get any installation package to get started with it. So, let us see how to deploy Edge with Intune.

  1. Login to Intune with your Microsoft account.
  2. Click Apps > All Apps > Add.
  3. Select an OS and click Next.
  4. In the App Infomation tab, fill the necessary information and click Next.
  5. In the App Settings tab, select the Channel and click Next.
  6. Keep moving further and configuring the deployment the way you want.

This is how you deploy Edge with the help of Intune.

In a similar manner, you can deploy Edge for mobile as well. Just click Apps > Mobile Platform (ios or Android) from the Platforms section. Now, follow the above-mentioned steps to deploy.

Which Edge channel to choose

By looking at the steps to deploy Microsoft Edge, one question may have piqued your curiosity, which channel should I choose? So, let us answer this question by looking at each of them simultaneously.

The following are the three channels of Microsoft Edge for Business.

  1. Stable Channel
  2. Beta Channel
  3. Dev Channel

Let us talk about them in detail.

1] Stable Channel

Stable Channel is for the masses. It is the most complete version of the browser and, in most cases, it is subjected to broad deployment. It is what most clients will work on, so, you may have to do deploy them in abundance.

It gets updated from Microsoft every six weeks adding more features to its arsenal. However, the security updates arrive when needed.

Read: Redirect sites from IE to Microsoft Edge using Group Policy.

2] Beta Channel

Beta software, as you may know, is software in its testing stage, it is crude and not very stable. Beta Channel of Microsoft Edge is no exception.

You deploy this channel to a small set of individuals looking to test the software and inform the developers to reform the software before getting the Stable update which you are going to deploy to the masses.

They get updated every six weeks and the current version of the channel will only be supported until the next version comes out.

3] Dev Channel

Last but not least, we have Dev Channel. It is a cruder version of Beta Channel and provides you with an opportunity to try and test the upcoming features. Many enterprises do not deploy this but if you want you can assign a set of client users to work on this channel and keep your company informed about the next Beta release.

Now, depending on your choice, you can pick one. Most admins end up deploying the Stable channel to almost all users and keeping the Preview Channels, Beta and Dev, for a very small set of clients. You can get any of the mentioned Edge channels for your OS from microsoft.com.

System Administrators may want to get the Microsoft Customer Adoption Kit here from microsoft.com

Hopefully, this guide has helped you in getting all the required information about Microsoft Edge for Business.

Microsoft Edge Deployment Guide for Business Mon, 14 Jun 2021 20:59:00 -0500 en-us text/html https://www.thewindowsclub.com/microsoft-edge-deployment-guide-for-business Student Guide: Join Microsoft Teams Classes from Canvas

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.

 Mon, 23 Aug 2021 15:24:00 -0500 en-US text/html https://www.uab.edu/elearning/academic-technologies/microsoft-teams/student-guide-join-microsoft-teams-classes-from-canvas At Microsoft Ignite, Copilot AI Takes Over

Microsoft is going all in on its Copilot, with a slew of enterprise-focused announcements for its AI assistant at this week's Ignite conference.

On the consumer front, however, Bing Chat is being rebranded as Copilot in Bing and will come out of beta on Dec. 1. For comparison, Google’s two generative AI initiatives—Bard and Search Generative Experience (SGE)—are still in the experimental stage, with the latter only available as part of its Search Labs section. Bing Chat Enterprise is also being renamed to Copilot and also comes out of beta on Dec. 1.

“Soon there will be a Copilot for everyone and for everything you do,” says Microsoft CEO Satya Nadella, who tipped more than a half dozen other Copilot announcements. Here’s the rundown:

  • General availability of Copilot for Microsoft 365 for enterprises with a new Microsoft 365 Copilot Dashboard. This also includes Copilot Profiles to tailor the AI’s responses to individual roles.

  • Copilot Studio for building custom Copilots based on company data.

  • Copilot for Service to assist support centers.

  • Microsoft Copilot for Sales uses generative AI across Microsoft 365 apps, CRM systems, and third-party data sources through Power Platform connectors.

  • Copilot in Microsoft Dynamics 365 Guides, which combines generative AI with mixed reality for front-line workers to visualize tasks using the HoloLens 2.

  • Microsoft Copilot for Azure, a chat-based assistant for IT teams to help with day-to-day administrative tasks such as troubleshooting.

Microsoft provided a table showing the features of the various Copilots:

Copilot offerings from Microsoft annouced at Ignite

(Credit: Microsoft)

New Copilot Features in Office Apps

Familiar programs like Word and PowerPoint are getting the Copilot treatment for enterprise customers, as is a less familiar one: Microsoft Loop, whose general availability is being announced at Ignite.

Copilot in Word will let users ask about revisions and comments in their documents while Copilot in PowerPoint can use a company’s branded assets when generating images.

Microsoft Loop

Microsoft Loop (Credit: Microsoft)

Microsoft describes Loop as an “app built for the new way of working, with a flexible canvas for collaboration between people and generative AI to create a center of gravity for your projects and a space for your team.” With Copilot, Loop can suggest canvas pages for collaboration based on previous projects.

New Features in Microsoft Teams

Teams can now summarize key ideas spoken during a meeting and even visualize them on a shared whiteboard. It can also take real-time notes and create transcripts that don’t have to be retained, for confidentiality. Copilot will be able to summarize conversations in Teams channels.

Copilot in Teams

Copilot in Teams can generate categorized tables based on what's said in a meeting. (Credit: Microsoft)

One non-Copilot-related new Teams feature is voice isolation that’s specific to an individual’s voice, to avoid crosstalk or background voices. Visual AI features will remove clutter from that shelf behind you or add planters to your background in AR fashion. A Compose box gets you started with posts in the appropriate tone.

New Experiences in Windows

The hosted Windows 365 cloud PC version available to business customers is getting a new Windows app for connecting to devices, GPU support for graphics rendering, AI tools for managing and deploying cloud PCs, Azure Virtual Desktop Autoscale to automatically start and deallocate host VMs, Single Sign-On, a Lockbox feature to require approvals to access content in the VMs, custom managed key to encrypt customer cloud disks, as well as Watermarking, screen capture protection and tamper protection.

Cloud printing also comes to Microsoft 365 and Windows 365, with macOS support. For developers, a new Windows AI Studio is intended to simplify generative AI application development. Finally, Windows Subsystem for Linux (WSL) gets three new security features: a Microsoft Defender plug-in for security monitoring in the Linux subsystem, integrations with Microsoft Intune IT tools, and firewall enforcement.

Edge for Business, Windows’ default browser, will be able to have links from Outlook and Teams shared directly to the address bar, new tab page, or sidebar.

Recommended by Our Editors

Back-End Microsoft Chips to Power These Copilots

Behind all this generative AI in the background are servers at Microsoft, for which the company has designed new in-house microprocessors. Hopefully, these will speed up Copilot query responses, which at present are far slower than standard search results—understandably considering the amount of on-the-fly processing required by generative AI.

Strong Survey Response for Copilot

All this emphasis on Copilot makes sense in the context of Microsoft’s exact survey of the software giant’s customers, in which 70% of Copilot users said they were more productive. This study, the Microsoft Work Trend Index, not only surveyed users across the globe, but also actual productivity gains. Other findings from the study include the following:

  • 68% said it improved the quality of their work.

  • 68% say it helped jumpstart the creative process.

  • Users were 29% faster at specific tasks (searching, writing and summarizing).

  • Users caught up on a missed meeting nearly 4 time faster.

  • 64% of users said Copilot helps them spend less time processing email.

  • 87% of users said Copilot makes it easier to get started on a first draft.

  • 75% of users said Copilot “saves me time by finding whatever I need in my files.”

  • 77% of users said once they use Copilot, they don’t want to deliver it up.

Those are some strong votes of approval for generative AI tools in the workplace. Another data point from the survey is that 22% of users said they save more than 30 minutes a day and most of those used the time savings for focused work and meetings.

Microsoft 365 Copilot Dashboard

Microsoft 365 Copilot Dashboard (Credit: Microsoft)

Microsoft reps said at Ignite that one goal of the company is to create a unified experience for Copilot across its many separate instances and job functions in an enterprise. The new Dashboard will allow managers to plan deployment of and measure the results of Copilot adoption. The Profiles can remember personal writing styles, frequent contacts, and preferences.

Copilot Studio

Copilot Studio (Credit: Microsoft)

In a prebriefing to the press, Microsoft’s chief communications officer Frank X. Shaw said that use of Copilot in Microsoft Teams collaborations software saw the heaviest use of Copilot of any of the Microsoft 365 tools, which include Excel, PowerPoint, and Word, as well.

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 Wed, 15 Nov 2023 02:03:00 -0600 en text/html https://www.pcmag.com/news/at-microsoft-ignite-copilot-ai-takes-over Microsoft's new Forms app FINALLY makes its way to the Microsoft Store with AI capabilities that will 'do the heavy lifting for you' No result found, try new keyword!You can now get the new Forms app directly from the Microsoft Store. Microsoft promises a seamless experience, citing that it has been enhanced significantly, and that users can now create ... Wed, 15 Nov 2023 01:00:08 -0600 en-us text/html https://www.msn.com/ The Verge’s 2023 digital gift guide No result found, try new keyword!If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Thu, 16 Nov 2023 07:01:00 -0600 en-us text/html https://www.msn.com/ Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February.

However, not all advertisers have seen a welcome change to their account performance. 

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.

What changed and why?

Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

  • They reported that users who saw a brand’s ads on both networks were 2.6x times more likely to visit the website and 6.6x times more likely to convert than those who had only seen a Search ad.
  • Their beta results also showed that accounts that used this multi-channel strategy had a 14% higher conversion rate at a 21% lower CPA.
  • They stated that the main takeaway from their studies and tests was that the two networks should work together to reach the “best customers wherever they are and meet them in the moments that matter.”

This was the reasoning behind introducing the multi-channel strategy, which means that all Search campaigns are eligible to show on their Audience Network and allows Microsoft to decide where and how your ads should appear. 

While this was something that advertisers could previously opt out of via the audience bid modifiers in campaign settings, this option was removed starting Feb. 23.

Advertisers who wanted to specifically run campaigns targeting only the Audience Network were encouraged to use Audience Ads campaigns, Microsoft’s version of a Google Ads Display campaign.

Microsoft reassured advertisers that this was a step in the right direction and that they were confident that their rich first-party data and AI would help make this approach work. 

Advertisers were also instructed to ensure that they had implemented best practices to their Search campaigns – including tracking conversion goals, using automated bid strategies and adding image extensions – to deliver the platform the right signals and guide the AI.

Note: Google Ads also does include Display Network as default for all Search campaigns, but this can be turned off at any time via campaign settings.

Get the daily newsletter search marketers rely on.

Case study: Audience Network expansion increases costs, lowers results

Here is an example of how the change has impacted an account for a software company after eight months of the network expansion being introduced. 

This account ran Audience Ads before February (and continues to do so alongside their Search campaigns). It implemented all the best practices, which Microsoft stated would help with efficiency.

Findings:

  • Between Feb. 23 and Oct. 23, 26.81% of the account's budget went toward the Audience Network expansion.
  • CPC for the Audience Network expansion was $2.49, $0.71 more expensive per click than the CPC for Search ads during the same period. They were $2.23 more expensive than Clicks for the Audience Ads campaign. 
  • The CTR for the Audience Network expansion was 0.14%, while CTR for Audience Ads running simultaneously was 0.49%. 
  • There were no direct conversions through the Audience Ads Search expansion traffic, and the account did not see any increase in conversion rate for their Search or Audience Ads campaigns. 

With over 26% of the account's budget being used on the Audience Network expansion and the performance of this expansion being very poor, the business no longer sees Microsoft Advertising as the cost-effective platform it once was. 

In the previous 12 months, the business had decided to shift more of its budget away from Google Ads and onto Microsoft Advertising but is now considering returning to its previous arrangements. 

How have advertisers responded? 

With the poor results from the Audience Network expansion impacting overall account performance, some advertisers have stated that they have had to decrease spend on the platform significantly as they are longer seeing acceptable returns. 

Some have even said that their account performance has been so negatively impacted that they have decided to stop advertising on the platform altogether.

The general consensus seems to be that advertisers are frustrated by this change and the removal of their control to decide where and how their ads appear. 

While they understand the importance of a multi-channel approach and the need to reach potential customers outside search results, it does not appear to work for most accounts. 

They are not seeing the positive results reported from Microsoft's beta tests, and they do not want to be forced to implement something they do not feel benefits their account.

Simply put, advertisers who want to run Search campaigns do not want them to also show on the Audience Network. 

What can advertisers do? 

Thankfully, advertisers have found workarounds to deal with this forced network expansion over exact months. However, the depth and timeframes of these workarounds differ.

Placement exclusions

The quickest option advertisers have to put some restrictions on the expansion is by using placement exclusions. 

While this will not stop ads from showing on the Audience Network completely, it does deliver advertisers some control over where their ads are shown and stop them from showing on the URLs they input. 

Advertisers can find and copy a list of placements their ads have shown on by pulling a Website URL report, which can be found under Reports > Performance > Website URL (Publisher).

How to add this to campaigns will depend on whether Audience Ads campaigns are running in the account:

  • If the account does not run Audience Ads campaigns
    • An account-level website exclusion list needs to be added to the account. Advertisers have to add URLs to this exclusion list (which can be found under Tools > Shared Library > Website exclusions list) to stop ads from showing on the website listed.
  • If the account runs Audience Ads campaigns
    • Advertisers will need to apply website exclusions to each individual Search campaign. This is because any account-wide exclusion list added will also affect the Audience Ads campaigns, potentially interfering with their viability and performance.
    • Advertisers must navigate to the settings section of their Search campaign, open up the Exclusions box and add the URLs before clicking save. This will need to be completed for each active Search campaign. 

It is important to remember that these exclusions will only be for the URLs inputted. It will not stop the ads from showing on the Audience Network completely. 

However, it offers advertisers a way to Strengthen performance by excluding placements that have historically performed poorly. 

If they wish to use this method, it should become part of their regular optimizations as the exclusion lists will continuously need to be added to as new placements arise. 

Unfortunately, exclusion lists are limited to 10,000 URLs for account-level exclusions and 2,500 for campaign-level exclusions. Therefore, any advertiser wanting to opt out of the expansion should implement website exclusions while actioning the following solution.

Request to opt-out

While there is no way for advertisers to manually opt out of the Audience Network expansions themselves, they can request Microsoft Advertising to remove them.

This solution is not mentioned anywhere in their help guides, but many users across social media and numerous forums have confirmed that there are two options available:

  • If the account has an assigned Microsoft Advertising representative
    • Advertisers can speak to their representatives to ask for them to turn off the Audience Network expansion. 
  • If the account does not have an assigned Microsoft Advertising representation
    • Advertisers will need to contact customer support to request the change. After discussing why they want to do this, the case will be escalated to the Accounts Specialist Team, who will then action the request. 

This solution is not immediate, so advertisers should make their requests as soon as possible.

In the meantime, look at using placement exclusions to implement some form of control over their campaigns.

Watch your Microsoft Advertising account performance

Regardless of whether there are ways for advertisers to opt out of the Audience Network expansion, the move to make this a default setting and the highly concealed nature of its solutions has understandably not gone over well with advertisers.

Factoring that many small businesses will find it difficult to understand what has changed and how to handle it makes the Audience Network expansion a very questionable choice for Microsoft Advertising.

With more and more advertisers requesting to opt out of Audience Network and some advertisers choosing to stop advertising on the platform altogether, it will be interesting to see if Microsoft Advertising decides to reverse this change in the near future.

Or if Google Ads will take the same approach and remove the option to opt out of the Display Network for their Search campaigns. Only time will tell. 

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

 Fri, 10 Nov 2023 00:00:00 -0600 Sophie Logan en text/html https://searchengineland.com/microsofts-audience-network-expansion-higher-cpcs-lower-ctrs-no-added-value-434430




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