AD0-E207 Adobe Analytics Architect Master tricks |

AD0-E207 tricks - Adobe Analytics Architect Master Updated: 2023

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Exam Code: AD0-E207 Adobe Analytics Architect Master tricks June 2023 by team
Adobe Analytics Architect Master
Adobe Analytics tricks

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AD0-E207 Adobe Analytics Architect Master

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Question: 36
You are being asked to help someone in your organization who is having difficulty accessing Adobe Launching using
the Experience Cloud. Upon clicking the link to access Adobe Launch they are taken to the main Properties tab as
expected. However they are not able to access the necessary web property that they need in order to complete the
needed work.
Which option below would be the best solution?
A. Add the appropriate Adobe Launch Product Profile to the user account
B. An authorized client care user in your organization must contact Adobe to get the issue resolved
C. Create an Adobe Launch Administrator account for the user
D. Add the appropriate Adobe Launch Product assigned to their user account
Answer: D
Question: 37
What are the uses of processing Rules? Select three.
A. Add classification rules for props and eVars
B. Populate campaign with a query string parameter
C. Copy an eVar into a prop to see pathing
D. Clean up misspelled site sections
E. Read eVar Values from the product string
Answer: AD
Question: 38
Configuring the Adobe Analytics-Adobe target integration sometimes called ‘’A4t enhanced both adobe product.
What are some benefits of settings up this integration ? Select two.
A. Target can create new custom eVars and implement them without any code changes
B. Target activities experiences, and results can be viewed with adobe Analytics
C. Adobe analytics can deliver personalized contact based on user preferences
D. Custom events from Analytics can be applied to Target reports at any time
E. Paid search ads be created on the fly and run on search run on engines
Answer: D
Question: 39
What is the most granular way to extract data from Adobe Analysis?
A. Data Workhouse
B. obtain Report
C. Data Feed
D. Analytics API
E. Report Builder
Answer: C
Question: 40
How many times can dimensions be broken down in an Analysis Workspaces panel?
A. 3
B. More than 5
C. 2
D. 5
Answer: B
Question: 41
A visitor interacted with your website on 3 visiting the same device and web browser. The source query string
parameter is captured into eVar5.
The visitor can to the website by clicking on Facebook ad with the query string parameter source=xyz123 set in the
URL During this visit they added a quantity of one of product SKU#123ABC with a cost of $99.99 to their can filled
out a contact from on the site that resulted in success event1 being set.
The visitor returned to the website by clicking a link containing source=567 they received In their email. During this
visits they added two products of sk#555AAA with an individual cost of $50.00 to their shopping cart.
Visit #3
They retirement to the website by typing the URL of the website homepage directly into the address bar can completed
the purchase for both items.
What is the correct syntax of the s.products string upon purchase
A. Option A
B. Option B
C. Option C
D. Option D
Answer: D
Question: 42
On May 25, 2018 Adobe’s new GDPR data retention policy went into effect although contract arrangements can be
made to store data longer, which is the most common data retention on Adobe Analysis contracts?
A. 25 months
B. 37 months
C. 36 months
D. 38 months
E. 18 months
F. 24 months
Answer: A
Question: 43
What are some attributes of virtual report suites? Select three.
A. They are an alternative to multi -suite tagging
B. Some settings are inherited from parent report suite
C. Current and real-time data is supported
D. They can be added individually to permission groups
E. Classification data can be uploaded
Answer: E
Question: 44
What are advantages of using a custom eVar over a custom sprop? Select two.
A. Data is processed quickly and available is report almost instantly
B. Persistence beyond one image request
C. Can be tied to success events
D. Can be used in pathing reports
E. Can be used for correlation reports
Answer: AD
Question: 45
Your client want to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor
audience engagement of their web pages.
Which tool would you recommend to the client?
A. Activity map
B. Adobe Report Builder
C. Analysis Workspace
D. Fallout report
Answer: A

Adobe Analytics tricks - BingNews Search results Adobe Analytics tricks - BingNews Adobe Illustrator tutorials: 42 lessons to Improve your skills null © Adobe null

The best Adobe Illustrator tutorials can unlock new skills for beginners and advanced users alike. Illustrator remains the industry-standard vector graphics tool for designers in many sectors, and that means there's a huge community and plenty of tips and tutorials out there, whether it's to help you get started, to delve into more advanced techniques or just for a quick tour of what's new in Illustrator 2023.

Illustrator has so many tools and features that even long-time users often find there are more things to learn, including time-saving shortcuts that can speed up workflows. Adobe Illustrator video tutorials, in particular, are a great way to find your way around the software or get to grips with specific tools and techniques. And whether you want to design simple icons or complex illustrations, the more techniques and shortcuts you're familiar with, the quicker you'll be able to achieve the results that you're after.

Below, we've gathered together 42 Adobe Illustrator tutorials that cover everything from the very basics to the advanced techniques and the new features in Illustrator 2023. We've organised them into sections to make them easier to navigate – you can use the menu to jump to the section you're interested in.

If you still need the software, see our guide to how to download Adobe Illustrator and our regularly updated roundup of best Adobe deals – or go direct to Adobe's special offers page. For more ways to get the most from Adobe Illustrator, see our guide to the best illustrator plugins. 

The best Adobe Illustrator tutorials

We'll begin with the best beginner Adobe Illustrator tutorials. If you're getting started, these will provide you a solid grounding in Illustrator's basic tools and techniques. You'll learn the ins and outs of the Illustrator workspace and how to open and save your images.

Adobe Illustrator beginner tutorials

01. Illustrator tutorial for beginners in 10 minutes

This quick walkthrough deals with the Adobe Illustrator basics. You'll learn everything you need to get started in just 10 minutes (enjoy the richness of the narrator's voice while you're at it – one person comments that he sounds like Disney's Goofy. This tutorial will teach you all about Creative Cloud, how to use the interface and save documents, what vectors are, how to resize and so on. 

Meanwhile, if you're already familiar with Adobe Illustrator but want to see what's new in the latest edition, this five-minute YouTube overview on YouTube provides a good summary of CC 2021.

02. Illustrator for iPad 2022 beginners tutorial

Of course, as well as the desktop version, Adobe Illustrator is also available for the iPad. This tutorial offers a succinct beginners' guide to what you'll find in the iPad version of the software and how to get started. It provides a basic tools and gestures overview and walks us through working with layers, grids and guides, how to combine and edit shapes and how to apply colour and gradients. Users who are already familiar with the desktop version might also find this useful as a quick overview of what to expect from the iPad package.

Basic tools in Adobe Illustrator

03. How to use the Color Picker

Adobe Illustrator's Color Picker allows you to select and apply colours to your artwork in Illustrator CC. This six-step Adobe tutorial offers a quick demonstration of how to use the Color Picker tool.

04. Add text to your designs

Want to add text to your designs in Illustrator CC? This beginner-level Adobe Illustrator tutorial introduces the basics of how to do just that. You’ll learn how to add text, apply formatting, reshape and style it, and also how to place text on or inside a path.

05. Masking in Illustrator

As you probably already know, masking allows you to hide or reveal different parts of an image or design. In this Adobe Illustrator tutorial, you'll learn about three different masking techniques: clipping mask, opacity mask and draw inside. 

06. Transform and edit artwork

This Adobe tutorial runs through the basics of how to transform and edit artwork designed in Adobe Illustrator CC. You'll learn how to resize artwork, and how to use groups, align objects and more using the Selection tool, Transform panel, and other transform tools.

07. Get to know Adobe Illustrator's drawing tools

This handy tutorial focuses on the wide variety of drawing tools you'll find in Illustrator's Tools panel, each of which allows you to create in different ways. The tutorial will provide you a good understanding of how to use the Pen tool, Pencil tool, Curvature tool and Paintbrush tool.

08. Add images and artistic effects

This tutorial on how to add images and artistic effects starts out by explaining the basics of how to add images to projects in Adobe Illustrator CC. It then walks you through how to add and edit effects, apply brush strokes, and more. 

09. Edit paths in Illustrator CC

This Adobe Illustrator tutorial shows how to edit paths in your artwork using a variety of tools and options, including the Pen tool, Curvature tool, Anchor Point tool and others.

10. A guide to Pathfinder Shape modes

There are four different ways to combine basic shapes in Illustrator: unite, subtract, intersect and exclude overlap. In this handy tutorial, Dansky runs through how to use each one in just two minutes. 

Adobe Illustrator workflow

11. Illustrator hacks

Designer Matthew Lucas shared a whole bunch of useful Illustrator hacks in a post on Twitter. They went down a storm, with fellow designers asking for more. See one of them above, and check out our post about his Illustrator hacks.

12. Work with artboards

This tutorial offers another look at artboards in Illustrator CC. It explains the function of artboards, which are similar to pages in InDesign CC or Microsoft Word. Watch this and the video tutorial from Dansky above, and you’ll quickly learn how to create and edit multiple artboards.

13. Shortcuts to speed up your workflow

If you’re not using shortcuts, you’re probably not working as efficiently as you could. Here’s a great list of Illustrator shortcuts that can help you Improve your workflow and save you time. There are options for handling layers, selections, text and more, along with some handy hints for brushes, saving and closing, and viewing options. 

Exporting and sharing work

14. Shortcut your logo design exports

Creatives will be all too familiar with the hassle of exporting logos in various sizes and formats for different client needs, but Dansky has created a handy free pack to make that a whole lot easier. In this helpful video tutorial, he shows how to streamline the process of exporting logo designs to meet different specs.

15. How to share artwork in Adobe Illustrator

This Adobe guide covers the basics of sharing in Illustrator CC. It covers the courses of how to share files, how to save them as PDFs and how to export images.

16. Export assets for web and app design

It’s important to be able to share your Adobe Illustrator assets in different formats. This tutorial explains how to export higher quality SVG artwork for use in web and app projects.

Adobe Illustrator tutorials for intermediate users

Intermediate features and creative techniques

17. Adobe Illustrator 2023 New Features

If you're a seasoned user of Illustrator and simply want to know what's new in Illustrator 2023, the latest update, this clear and succinct Illustrator tutorial from Pixel & Bracket Illustrator Tutorials should be just the ticket. The video runs through all the new features in Illustrator 2023 in just over 3 minutes, including Illustrator Quick Actions, expanded 3D format support, new collaboration options and the Intertwine tool, which allows you to overlap parts of objects or shapes.

18. 10 incredible Adobe Illustrator tips and tricks

Will Paterson is full of tips that can be handy for both "professionals and normal people",  and there really are some true gems in here, such as tips for using multiple artboards in one file and scaling strokes and effects. Some of these tips and tricks can be highly effective when it comes to streamlining your processes and improving your workflow.

19. Design a gradient logo in Illustrator

Gradients just aren't going out of fashion, especially in brand schemes. In this popular video tutorial, Dansky walks us though how to create a simple gradient logo in Adobe Illustrator.

20. Learn how to draw anything in Illustrator CC

This Illustrator tutorial is taught by certified Adobe Design Master Martin Perhiniak, who was voted one of the top 10 Adobe instructors back in 2015. His video explores different drawing techniques in Adobe Illustrator CC. He offers advice to help you improve your skills when working with shapes. It's well worth a look.

21. Create sets of product icons in Illustrator

Icons are a world all on their own. Here Ben O'Brien – aka Ben The Illustrator – walks us through the process of creating simple yet effective sets of illustrated icons using Illustrator in an easy to follow tutorial.

22. How to design graphic figures in Illustrator

Learn how to turn your basic stick men into graphic figures with their own style and personality in this Illustrator CC tutorial from Ben O'Brien.

23. Creative shapes for logo design

Here, the ever-informative Dansky explores how to take shapes to the next level. He offers a range of techniques that you can use to transform basic shapes into more complex shapes by working with elements such as gradients, opacity and the Shape Builder tool.

24. Create a calligraphic brush in Illustrator

One of the great things about Adobe Illustrator is the ability to create your own brushes. Here, Chris Rathbone explains how to create your own vector Illustrator brush in three simple steps.

25. Design more efficiently with Dynamic Symbols

Illustrator CC's Dynamic Symbols tool allows you to dynamically change a symbol's attributes to streamline the creation of artwork. This tutorial explains how to use the tool to create multiple instances of a master symbol, which then retain their link to the master symbol even when their shape and visual attributes are altered. 

26. Use the Perspective Grid

With Illustrator CC’s Perspective Grid, you can either place existing artwork in a perspective plane or draw directly on to the grid. This tutorial from Matthew Pizzi uses both methods to show us how to create a 3D gift box. He also teaches us an easy way to create a reflection.

27. Design a logo in Adobe Illustrator

Want to create a logo that will look just as good in print and on screen while combining imagery with text? This tutorial shows you how to design a logo.

28. Create a web icon in Adobe Illustrator 

This tutorial teaches you how to make a web icon. Learn how to modify simple shapes to create a camera icon that can be used as a social media profile avatar and as a button linking to a portfolio on a digital CV. 

29. Create an app icon in Adobe Illustrator 

Another step-by-step tutorial from Matthew Pizzi, this one shows how to create a calculator app icon in Illustrator. You’ll use a variety of shape tools, the Pen tool, and the 3D features of Illustrator CC.

30. Create a geometric logo design in Illustrator 

This tutorial looks at how to create a perfectly geometric logo design. Begin by creating an initial pattern using smart guides, then remove areas from shapes using the Shape Builder tool or Pathfinder tool. Then add gradients. 

31. Quickly join and trim paths

Learning how to join paths is a great way to clean up your line work in Illustrator CC. This tutorial explains how to trim excess line segments from intersecting paths and how to close the gaps between two open paths.

32. Vector avatar characters with Illustrator

Cartoon-style avatars are a halfway house between formal representation and stylised illustration, allowing a degree of anonymity for the person pictured. Another tutorial from Chris Spooner, this one shows how to use the vector tools in Adobe Illustrator to produce a simple avatar with a line art style and flat colours.

33. Create a line art badge logo in Illustrator

Chris Spooner has a host of useful Illustrator tutorials. In this tutorial, he goes through the process of creating a line art badge logo design. There's been a trend of designing logos in the style of line art, featuring simplified illustrations to produce a minimalist design. This shows just how to do it.

Adobe Illustrator tutorials for advanced users

More advanced techniques

34. Create a custom brush in Illustrator

Building a custom Illustrator brush is a great way to put a unique stamp on your work. While the software comes with watercolour-style brushes out of the box, this advanced Adobe Illustrator tutorial explores how you can make your own custom brush.  

35. Create 3D sushi in seconds in Adobe Illustrator

In this quick and entertaining Adobe Illustrator tutorial, Montenegro-based graphic designer Elena Baryshkina shows how to create 3D sushi in Illustrator. So this may seem like a very specific brief, but it doesn't have to be sushi. Once you've learned the technique you can apply it to create 3D illustrations of other kinds. Illustrator has been gradually expanding its 3D support, and this process allows you to create 3D imagery starting from a flat illustration using the 3D and Materials panel.

36. Create a multi-exposure image

In this Adobe Illustrator tutorial, Ruslan Khasanov creates a multi-exposure illustration to express the concept of multilocalism. He explains how he created it from vision to the finished artwork using Photoshop, Illustrator, Dimension, Adobe Stock, and traditional paints. Follow the tutorial to learn how you can create a multi-exposure image.

37. Unlock Adobe Illustrator's secret symmetry mode

Illustrator doesn't have a dedicated symmetry mode, but in this video, Dansky shares a smart hack that enables you to create a similar effect using the Distort and Transform tool. This is one of those tricks that's fun to play around with to create unexpected effects. 

38. Pose characters using the Puppet Warp tool

In this Adobe Illustrator tutorial, Ben O'Brien looks at how to get started with the Puppet Warp tool. He explores how to use the tools various functions, how to rig characters in preparation for posing using the tool and how to use the Puppet Warp tool to adjust graphic lines or objects. He also discussed how to use your skills to bring personality to a character using the tool.

39. Warp, pose, and sculpt your artwork with ease

This advanced Adobe Illustrator tutorial teaches you how to make smooth adjustments to parts of vector drawings. The technique involves placing pins using the Puppet Warp tool, and then manipulating specific areas of your artwork.

40. Create a busy city scene

Learn how to add dynamism and atmosphere to a bustling street scene with this step-by-step guide from Ben O’Brien. You’ll build architecture, add figures, place street furniture and experiment with colour to create a lively illustration in Illustrator.

41. How to create colourful gradient orbs

This tutorial demonstrates how to use the Gradient Mesh tool to create a colourful circular orb, which can then be modified into an abstract shape with Illustrator's Warp tool. The design can then be used in all kinds of branding or art projects.

42. Prepare Illustrator graphics for After Effects

Adobe Illustrator files often get passed over for animation when they're clearly not ready for After Effects. Jeff Hurd's checklist will help you ensure your designs are ready for animation before you hand them over.

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Tue, 24 Jan 2023 04:12:00 -0600 en-US text/html
How Streaming Platforms Can Harness Predictive Analytics for Better Retention

The streaming video ecosystem is shifting focus from maximizing subscriber growth at all costs to maximizing profit. The goal for over-the-top (OTT) businesses has become less about getting new customers in the door, and more about keeping the most high-value customers satisfied. Whether it’s a subscription or advertising-based business, average revenue per user (ARPU) growth is positioning itself as the most important metric for any direct-to-consumer (DTC) company. However, in an oversaturated market where consumers can hop from platform to platform with ease, securing a portion of your audience’s attention and wallet has never been more difficult.

Streaming platforms are rising to the challenge by turning retention into a data-driven art. DTC businesses have a treasure trove of first-party behavioral data at their disposal, and on a foundational level, they are analyzing this data to paint a clearer picture of why people are coming to a service, how they interact within the service, and why they might be leaving.

In accurate years, however, the advantage of having first-party data has expanded far past basic data analytics, giving way to the ability to create far more advanced predictive machine learning (ML) models. After all, when it comes to data, if we can measure it, we can probably predict it.

By harnessing the value of advanced predictive analytics, streaming platforms can ensure that they’re using all the information at their disposal to make the most informed decisions possible about marketing, packaging, and content, thus leading to more efficient acquisition, retention, user engagement, and monetization.

The Power of Prediction

Data scientists can create ML models that output propensity scores that indicate a user’s likelihood to commit a certain action; for example, their likelihood to churn, stream content, or buy pay-per-view. These machine learning algorithms are constructed by joining both first-party data (like streaming behavior and transactional activity) with third-party data (external customer attributes, country-specific features, etc.), resulting in attributes like minutes spent streaming on-demand vs. live content, location, device, how long a user has been a subscriber, and/or any number of additional factors. Every DTC platform will leverage different data points depending on the specific nuance of the platform, as well as what distinct action it’s trying to predict.

The beauty of leveraging machine learning in the streaming ecosystem is these models get better and better as more data is collected. As users continue to stream and transact, the algorithm can assess the accuracy of prediction and Improve based on these learnings. This allows for more precise segmentation and, ultimately, more useful predictions.

Using Data to Engage Viewers and Mitigate Churn

There is no shortage of use cases when it comes to prediction. Below, we’ll walk through two areas where DTC businesses can derive value from these practices: marketing and user experience.

  1. Targeted Marketing

It’s clear that real time data analytics helps businesses better understand their audiences and know how to message to them but predictive data algorithms enable businesses to get even more calculated when segmenting audiences. If a streaming platform knows that a certain group of users is likely to churn based off an ML model, it can communicate to those users differently than it would to users not likely to churn. For example, it could offer those users a complimentary month of the service, buying the business 30 more days to communicate directly with the user and reestablish the value of the platform. Alternatively, it could offer these likely-to-churn users a financial incentive, such as an enticing discount on an annual subscription. By only communicating a discounted offer to those most likely to churn, the business can save a substantial amount of revenue they may have lost by offering that financial incentive to users who were not at risk.

  1. Personalized User Recommendations

Personalized content recommendations can increase engagement within a platform, resulting in habit formation that helps mitigate churn. By leveraging historical user event data, platforms can suggest new content to pull the user in. You watched The Last of Us? Check out these four similar shows. Liked The Fabelmans? Here are three other movies directed by Steven Spielberg. Using machine learning, platforms can derive learnings from the entire population of viewers and personalize the user experience accordingly.

Recommendation engines are built off predictive models to determine a user’s likelihood to stream a certain piece of content in the future. For example, if a UFC fan has watched every Conor McGregor fight and interview they could find on UFC Fight Pass, there’s a high likelihood they’ll watch another. UFC Fight Pass could then proactively recommend new or undiscovered McGregor content based on these models. Using machine learning algorithms to build content recommendation engines is an effective way to increase user engagement, which in turn can help to lower churn rates.

The Future of Streaming is Data-First

Sustainable user engagement and churn mitigation will continue to be both an art and science for streaming platforms. As the industry continues to shift from maximizing subscribers to maximizing high-value user ARPU growth, the platforms that harness the power of data and machine learning will be best positioned to cultivate an engaging—and profitable—experience for users.


Beau Decker is the Senior Director of Growth Marketing for Endeavor Streaming, a global streaming leader in sports, entertainment, media and lifestyle. Prior to Endeavor Streaming, Beau held other marketing-driven roles across other Endeavor properties. He oversaw a growth marketing team responsible for the engagements across Endeavor’s owned OTT properties, such as UFC’s Fight Pass, PBR’s RidePass, and New York Fashion Week: All Access. Additionally, he has worked with Endeavor’s podcasting division, Endeavor Audio, where he managed the development of media strategy and execution for the launch of several podcasts, including Blackout, Freaknik and The Bellas Podcast. During his first two years at Endeavor, Beau worked to execute digital performance media engagements for Endeavor’s events. His responsibilities included developing and executing customer acquisition marketing strategies with KPIs including ROAS, ticket sales, awareness and more for some of the biggest live events across the globe.

Previously, Beau spent several years on the Pfizer account at Carat, planning and executing media activations across online and offline media for one of the biggest advertisers in the U.S. At Carat, he developed a significant amount of his institutional marketing and media skills. Beau is a graduate from the University of Notre Dame, where he received a bachelor’s degree in marketing.

[Editor's note: This is a contributed article from Endeavor Streaming. Streaming Media accepts vendor bylines based solely on their value to our readers.]

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The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, Improve streaming quality, and put personalization at the forefront.

Mon, 05 Jun 2023 09:02:00 -0500 text/html
23 experts to follow if you work in the creator economy, social media, or influencer marketing

Besidone Amoruwa works at Instagram and works closely with creators

Courtesy Besidone Amoruwa

Amoruwa's career has revolved around talent — from musicians to models to creators. Currently on Meta's "innovation partnerships" team working closely with content creators, Amoruwa led much of Meta's efforts in bringing NFTs to Instagram, as well as spearheading adoption for products like reels and IGTV.

Amoruwa launched a newsletter earlier this year that shares her takes on creator economy trends and debates, such as breaking down whether or not the term "influencer" is relevant in today's talent industry. 

On LinkedIn, Amoruwa shares posts about the industry and news from Meta as well. 

Expert on: Meta, Instagram, and creator monetization

Where to follow them: LinkedIn (5,000 followers), Instagram (14,000 followers), and newsletter

Conor Begley hosts the "Earned" podcast that interviews executives from some of the largest brands about influencer marketing

Conor Begley.
Courtesy Conor Begley

Begley hosts the "Earned" podcast from the influencer marketing company CreatorIQ. Begley cofounded Tribe Dynamics, another influencer marketing company, which was acquired by CreatorIQ in 2021. Begley is currently the chief strategy officer for Creator IQ.

From executives at big tech companies like Meta and TikTok to influencer marketers running buzzy campaigns for brands, Begley's podcast touches many corners of the creator economy. 

On LinkedIn, Begley posts data analysis about influencer marketing and the creator economy.

Expert in: Influencer marketing

Where to follow them: LinkedIn (4,800 followers) and any podcast platform

Kristen Bousquet shows creators how to be business savvy

Kristen Bousquet.
Kristen Bousquet

Bousquet is a content creator and founder of Your Soulcialmate, a brand that teaches creators about entrepreneurship and monetizing their brands. Her podcast "Soulcial Scoop" also advises creators on how to build their business and their careers.  

Expert on: Content creators, entrepreneurship, and coaching 

Where to follow: "Soulcial Scoop" podcast

Qianna Smith Bruneteau founded the American Influencer Council to help creators build their businesses

Qianna Smith Bruneteau.
Qianna Smith Bruneteau

Bruneteau launched in 2020 the American Influencer Council, an organization that helps creators with business development, creates professional standards for the industry, and more. Before that, she led social media and digital strategy for brands like Nordstrom and Saks Fifth Avenue. She began her career as a blogger in 2006 and managed, as a digital editor, the fashion and beauty verticals within Time Inc.'s style and entertainment division for

Expert on: Influencers from diverse and underrepresented backgrounds; diversity, equity, and inclusion, or DEI for short; influencer marketing; and social media marketing

Where to follow: LinkedIn (2,800 followers)

James Creech will help you grow your LinkedIn audience

James Creech.
James Creech

Creech writes a LinkedIn newsletter called the Social Navigator where he summarizes updates on the major social media platforms, from TikTok to Instagram to Reddit. He also offers a course on LinkedIn copywriting and audience development.

Creech is the SVP of strategy at Brandwatch, which runs a platform that offers social-media management and consumer-intelligence services.

Expert on: LinkedIn strategy, audience engagement and development

Where to follow them: LinkedIn (20,200 followers) and the Social Navigator newsletter

Kahlil Dumas helps creators take actionable steps to build wealth on his 'UNSTUCKKD' podcast

Kahlil Dumas.
Kahlil Dumas

Dumas hosts the podcast "UNSTUCKKD," where he interviews a range of guests including full-time influencers, entrepreneurs, and those who create content as a side gig. He also teaches listeners how to monetize their own podcasts, Improve their personal finances, and secure brand partnerships.

Dumas is the product chief at Her First $100K, an organization started by creator Tori Dunlap that aims to help women build wealth.

Expert on: Podcasting, creator startups, personal finance, and entrepreneurship

Where to follow: "UNSTUCKKD" podcast 

Lindsey Gamble's newsletter features in-depth creator news analyses through the lens of his role at Mavrck

Lindsey Gamble.
Lindsey Gamble.

Gamble is influencer-marketing platform Mavrck's associate director of influencer innovation. He helps brands experiment and apply new trends in the creator economy. Since 2021, he's also written a weekly newsletter that breaks down news, insights, and trends across the industry.

Gamble is also very active on LinkedIn, which named him in 2022 among its Top Voices in the Creator Economy and where he now hosts his newsletter.

Expert on: Influencer and social media marketing, newsletters, and creator insights

Where to follow: LinkedIn (5,000 followers) and "Lindsey Gamble's Newsletter"

Avi Gandhi interviews full-time creators for his newsletter

Avi Gandhi.
Avi Gandhi

Gandhi writes the newsletter Creator Logic that interviews full-time creators like Tejas Hullur, the duo Tax and Alessia, and Jay Clouse about how they run their businesses. He was also one of LinkedIn's Top Voices in the Creator Economy for 2022 and discusses industry trends with his nearly 12,000 followers on the platform.

Gandhi told Insider he blends his analysis with data and insights from his nearly 15-year-long career working with creators. He also founded Partner with Creators, a creator startup launched in 2022. Before that, Gandhi was Patreon's head of creator partnerships.

Expert on: Creator partnerships, startups, podcasts, newsletters, and social media marketing

Where to follow: LinkedIn (11,800 followers) and Creator Logic newsletter 

Jessy Grossman brings female industry leaders together

Jessy Grossman.
Jessy Grossman

Grossman is the CEO of the creator and management consulting firm Tribe Monday, and founded the network of creator-economy professionals called Women in Influencer Marketing.

She also hosts the "WIIM Podcast," which covers trends and news in influencer marketing.  

Expert on: Influencer marketing, networking in the creator economy, consulting

Where to follow them: The WIIM Podcast and LinkedIn (11,000 followers)

Lia Haberman is a college professor who writes a weekly newsletter breaking down the latest influencer marketing news

Lia Haberman.
Courtesy Lia Haberman

Haberman doesn't just have two decades of experience in media and marketing, she is also an adjunct professor at UCLA Extension, where she teaches undergraduate and graduate students about influencer marketing.

Her newsletter, ICYMI (In Case You Missed It), has more than 8,000 subscribers on Substack and over 1,000 on LinkedIn. Haberman's weekly newsletter, which drops every Friday, dives into the biggest headlines of the week in social media news — from highlighting interesting influencer-marketing campaigns to sharing exclusive information about what social-media companies are working on.

Haberman is a professional adviser for the American Influencer Council, a trade association founded in 2020.

Expert on: Influencer marketing and social media platforms

Where to follow them: Substack (8,000 subscribers), LinkedIn (4,700 followers), and Twitter (9,800 followers)

Dylan Harari is a 26-year-old executive in the creator economy who is growing a following on LinkedIn

Dylan Harari.
Courtesy Dylan Harari

Harari has worked at some of the buzziest creator-economy startups, including Jellysmack and Patreon. At age 26, he is currently the global head of creators at SuperOrdinary, which acquired creator monetization startup FanFix in 2022. 

Harari has built an active LinkedIn presence by sharing posts about the creator economy, particularly about creator partnerships and monetization strategies. 

His LinkedIn has nearly 11,000 followers.

Expert on: Creator monetization

Where to follow them: LinkedIn (10,900 followers)

Jim Louderback is a creator economy staple who can be found at industry events like VidCon

Jim Louderback.
Jim Louderback

If you've ever been to VidCon, the annual conference that celebrates creators and industry professionals in Los Angeles, you may be familiar with Louderback. 

Louderback, who is an advisor to several media startups, was the CEO of VidCon before it was sold to Paramount. Since 2021, Louderback has been writing a weekly newsletter called "Inside the Creator Economy," which has over 17,000 subscribers on LinkedIn. Prior to publishing his newsletter on LinkedIn, Louderback had been sharing the newsletter through VidCon since 2020.

In addition to Louderback's newsletter and LinkedIn feed, he hosts a podcast with Renee Teeley that covers the creator economy. He's frequently speaking at public events — and will be speaking and moderating at this year's VidCon.

Expert on: Media and creator industry news

Where to follow them: LinkedIn (29,000 followers) and podcast platforms

Jayde Powell uses her marketing experience to discuss how brands should approach influencers

Jayde Powell.
Diandra Thompson

Powell's background is in marketing and advertising, but she's become a content creator in her own right. She has worked on social media strategy for brands including Delta Air Lines and Sunwink, and written about creator culture for the creator marketing platform Hashtag Paid, covering courses such as the content strategy at Issa Rae's production company Hoorae Media. She also has an audio series on LinkedIn called #CreatorTeaTalk where she discusses courses including the Black creator economy, cannabis creators, and more. 

Expert on: Influencer marketing, digital and influencer culture, the Black creator economy 

Where to follow them: LinkedIn (10,000 followers) and the #CreatorTeaTalk audio series

Colin Rosenblum and Samir Chaudry interview the top influencers in the industry

Colin Rosenblum and Samir Chaudry.
Colin and Samir.

Rosenblum and Chaudry interview top creators like MrBeast and Marques Brownlee on the "Colin and Samir Show" podcast and host a separate show called "Creator Support" where they discuss the business side of influencing including episodes such as, "We Interviewed YouTube Employees about Shorts" and "Will AI Destroy YouTube?"

The creator duo has been working together for more than a decade, and the "Colin and Samir Show" has been running for six years and has 1.25 million YouTube subscribers.  

Expert on: YouTube, creator strategies, creator interviews

Where to follow: "Colin and Samir Show" and "Creator Support" podcasts, and their newsletter "The Publish Press"

Jordan Schwarzenberger interviews UK-based entertainment executives and creators on his podcast

Jordan Schwarzenberger.
Arcade Media

Schwarzenberger hosts the podcast "Unboxed: The Creator Show," where he has interviewed industry insiders like Joe Sugg, Calfreezy, and Patricia Bright. He's also the cofounder of Arcade Media, a management company for creators with clients including the popular YouTube group the Sidemen. Before starting his own ventures, Schwarzenberger was talent agency YMU's chief creative officer and a creative strategist at the publisher Ladbible Group.

Expert on: UK's creator-economy scene, startups, public speaking, Gen Z, talent management, and podcasting

Where to follow: LinkedIn (32,700 followers), "Unboxed: The Creator Show" podcast

TikTok and Instagram creator Vivian Tu founded Your Rich BFF to help people from all backgrounds build wealth

Vivian Tu.
Vivian Tu

Tu is a TikTok and Instagram creator who runs the Your Rich BFF accounts, where she shares personal finance and investing tips to help followers build their wealth. She also has a newsletter and posts on LinkedIn, where she's built a community of around 10,000 followers.

Tu began her career on Wall Street as a trader with JPMorgan. She started Your Rich BFF to help people from all backgrounds, especially those from underrepresented communities, take charge of their finances.

Expert on: Personal finance and investing, creators building wealth, and Asian American creators and founders

Where to follow: LinkedIn (10,400 followers) and enRiched newsletter

Jerry Won highlights Asian and Asian American creators in his podcast

Jerry Won.
Jerry Won

In 2020, Won launched Always Be Creating, a private-membership community that empowers Asian influencers in the creator economy. He also founded Asian Creator House, an events platform that brings together creators and brand partners. And he runs the "Dear Asian Americans" podcast, where he interviews key leaders within the Asian American community; past guests have included Vice President Kamala Harris and Your Rich BFF creator Vivian Tu.

Won also shares on LinkedIn tips on how to build personal brands for creators, entrepreneurs, and speakers.

Expert on: Asian American creators, creator economy startups, podcasting, DEI, public speaking

Where to follow: LinkedIn (26,900 followers), "Dear Asian Americans" podcast 

Jon Youshaei is a tech staffer turned content creator who interviews other creators like Danny Duncan

Jon Youshaei.
Courtesy of Jon Youshaei

Having worked at big tech companies like YouTube and Instagram, Youshaei knows more than the average creator about why social media platforms work the way they do.

Youshaei, who is also a content creator with more than 338,000 YouTube subscribers, makes content about being a creator. He has interviewed creators from the Paul brothers to Paris Hilton and recently interviewed YouTube star Danny Duncan.

Youshaei hosts a podcast called "Created," where he will share interviews and advice about content creation. Youshaei runs a Discord group called the Created Club, where he moderates a network of 2,000 creators, gives feedback on creators' content, and shares industry news.

He is also an advisor to TubeBuddy, an analytics platform for creators.

Expert on: Social-media platforms

Where to follow them: LinkedIn (59,200 followers), YouTube (338,000 subscribers), Discord, newsletter, and podcast platforms

Fri, 02 Jun 2023 00:45:00 -0500 en-US text/html
Microsoft Dataverse: Going from Excel to new AI-powered tools
A person typing on a laptop with symbols representing data and ai in front.
Image: stnazkul/Adobe Stock

Microsoft Excel is the original low-code tool, but data and business logic in an Excel spreadsheet are not managed and not necessarily shared with other business users, so they are not something that can be easily reused outside that spreadsheet. Data in the data platform used by Microsoft’s Power Platform, Dataverse, is richer: There’s metadata that tags business objects like email addresses, invoices and order numbers with details of what should be in them and what business do with them, plus support for business logic, authorization, intelligence and analytics.

Jump to:

The generative AI Power Apps Copilot can already be used to build applications in Microsoft Dataverse by describing in natural language what a user wants the app to do. For example, they can ask Copilot to add more screens, controls and features as they get more ideas.

Excel to App is a new tool in preview to help users bring in data they already have in spreadsheets. It does exactly what the name suggests: Users can drag and drop unstructured data from Excel — or provide Copilot a link to the file — and the Power Platform will analyze it, enrich it with the extra information Dataverse needs, and turn it into an app, Nirav Shah, the vice president of Dataverse at Microsoft, explained to TechRepublic ahead of the Microsoft Build event. At the Build developer conference, Microsoft is announcing a range of new AI tools and services.

“Because it’s Power Apps Copilot-enabled, it’s inferring what the table structure should be, how should it name it, what are the descriptions, what are the columns that need to exist and the data types of those columns,” Shah said. “For enumerations (which are lists of possible values), it even automatically generates the values for the option set in the Dataverse schema for you.”

Giving all that Excel data a new home in Dataverse is great for data governance.

“Taking that unmanaged and citizen data out there that’s ungoverned across the enterprise and turning it into a fully managed, structured cloud back end with full authorization policies, governance and security that can scale as the business needs can help alleviate the shadow IT that exists across the enterprise,” Shah pointed out.

The new elastic tables in Dataverse can handle large volumes of non-relational data, up to ingesting tens of millions of rows an hour.

Enterprises already use tools to find “load-bearing” Excel spreadsheets that business users depend on. Now they can encourage them to bring that critical data into Dataverse where the IT team can back up, version and manage it, and other business users can take advantage of it. But, Shah suggested individual users will also want to bring their Excel data into the Power Platform so they can use tools there — like natural language for building the user interface for their app.

“We think this is going to remove a lot of friction,” Shah said. “It provides folks doing personal productivity (tasks in Excel) with a path forward to see the art of the possible with the richness that Dataverse in the Power Platform can provide them.

“Dataverse is the native backend that’s interconnected across the whole Power Platform and making the transition from Excel, all the richness and capabilities we’ve got across the rest of the Power Platform. The fact that you can do this in under a minute really removes the barriers for developers to start leveraging more and more of those capabilities within Dataverse on top of that data.”

New AI-powered tools in Dataverse

Data in Excel might be easy for users to work with individually, but bringing it to Dataverse connects it to a range of new AI tools.

Power Virtual Agent chatbots

Once data is in Dataverse, it’s available for Power Virtual Agents chatbots to use, including the Teams bots users can now make. If a user keeps a list of company hardware assets like projectors in Excel and brings that into Dataverse instead, it could become part of an onboarding chatbot that helps new employees find out how to do things, alongside the official company HR tools.

Those bots can use the Azure Open AI Service to start answering questions the original creator of the bot didn’t design them to handle. For instance, if someone adds VR headsets and HoloLens to the hardware list, they can tell Copilot to include them in the app, and the bot could answer questions about them without the bot author adding those details manually.

Teams Toolkit for Visual Studio and Visual Studio Code

The Teams Toolkit for Visual Studio and Visual Studio Code simplifies creating apps for Teams that use Adaptive Cards as the interface inside Teams. Along with the ChatGPT plugins that Bing is standardizing for its AI chat and Power Platform connectors, the Teams message extensions that can be created with the Teams Toolkit will work as plugins for Microsoft 365 Copilot — the AI tools coming to the Office applications and services, which will have access to data from Dynamics 365 and Power Platform stored in Dataverse.

If there’s a task you need to complete often enough to automate that specifically, it might make sense to create an app in Power Apps to do it. Or once the data is in Dataverse, it might be easier to just ask Copilot to provide a status update for the best sales opportunities or a list of the top trending customer issues in the last week. But users don’t have to choose as apps made using Power Apps Copilot have Copilot in them, so they can ask Copilot to do things inside the app.

Data hygiene tools

Now that it’s so easy to use the data in Dataverse for AI what Shah calls “data-driven applications,” it’s vital for it to be clean, complete and correct. This means that it must have full customer details with no missing lines in addresses and all the right details on an invoice. New AI-powered data hygiene tools in Dataverse do deduplication and smart data validation for objects like email addresses and URLs, as well as physical addresses.

“Dataverse has the semantic data model with a deeper knowledge of what the implicit value of the data is for emails and addresses because those are concrete data types, so it can automatically provide a lot more richness in terms of data validation,” said Shah.

Cleaning and normalizing data is something that business users might not think of doing, so having it built into the platform will help them get better results.

“We want to simplify and make it more turnkey for developers to get higher quality data into the system so that the insights, the applications, the business processes are providing as much value as possible for end users of the applications and processes developers are building on top of the system,” Shah said.

SEE: TechRepublic’s cheat sheet about data cleansing

How low-code developers can use Power Fx with Dataverse

Low-code developers can also use the Power Fx language, which will be familiar to anyone who has created Excel functions, to write their own custom validations for any instant or on-demand actions — or to build other reusable plugins for business logic and Dataverse rules with triggers and actions that work with Power Platform connectors and web APIs.

“These are a low-code way to develop business logic and incorporate that into the system without having to go into full-fledged .NET development,” said Shah. “You can trigger on specific records being created or updated within the system and then orchestrate what you want to happen using Power Fx to call other APIs within Dataverse to interact with other data in the system or invoke any of our thousand-plus Power Platform connectors (to other data sources) to orchestrate that logic or even build new APIs using Power FX and then expose those as capabilities that can be leveraged from anything built on top of Dataverse.”

That could send an email to customers thanking them for their orders or replicate anything else that users could do with a SQL stored procedure, but do it directly from Dataverse, rather than needing to know how to program a SQL database.

Users can already create rich custom business logic on events and actions in Dataverse, but this simplifies building that without having to do a lot of bespoke development work.

“We’ve removed a lot of the barrier to entry and made it far easier and more composable to use all the building blocks that already exist within the system,” Shah continued. “It’s leveraging the context that we have within the environment and the data models to make it easier and quicker for developers to add that business logic into the system.”

Using SQL with Dataverse

Dataverse is much more than a SQL database, but developers who already know how to use SQL to write queries to explore, filter, aggregate, sort, join and group data can use the new web-based SQL editor in Power Apps Studio to use those SQL queries against Dataverse tables.

That’s useful because it means existing database developers don’t have to learn a new way to query data, but the same technology is also how the different Microsoft Copilots can work with Dataverse data.

“Behind the scenes, what we’re doing is transforming the query from a logical representation that is manifested through the metadata in Dataverse into the physical storage that we’ve got within Dataverse,” Shah explained. “It’s also a key component to how we support many of the Copilot scenarios being built on top of Dataverse.

“The ability for us to take natural language and translate that into a structured query that can run in the context of the user, with their security and the authorization rules apply to them, to be able to respond to those natural language queries for Power App Copilot, and other Copilots across the Microsoft ecosystem is really, at the core, powered by our support for SQL query on top of Dataverse.”

Again, this helps experienced developers work faster, Shah suggested.

“Professional developers don’t have to build and put all those pieces together themselves,” Shah said. “Because we have that understanding, because we have that native connectivity into the broader Power Platform ecosystem, we’re able to connect the dots automatically, so that they can build these app-specific Copilot experiences in a turnkey fashion and get that value out to their users more quickly, easily, than spending the time to build up that scaffolding themselves.”

SEE: How to query multiple tables in SQL in this TechRepublic tutorial

Securing data via Microsoft Dataverse

With so much important data in Dataverse, organizations may be looking for extra security options. If a user manages their own encryption keys in Azure Key Vault, they can now use this Bring Your Own Key option with Dataverse. They can also limit access based on IP address almost in real time with a new IP firewall that lets the security team choose the IP range users can connect from.

If someone tries to take sensitive actions like deleting their account — which might be legitimate but could also suggest their account has been taken over by an attacker — Azure Active Directory continuous access evaluation takes a look at how the account is authenticated and where it’s connecting from. If a user moved to a different IP address by going home or their machine shows up as connecting from an unfamiliar location, and it’s not in the allowed IP range, their request will be blocked, even though they were already logged in and would usually be allowed to do it.

“Workforces are more remote and hybrid and moving across the world in ways which they haven’t been historically,” Shah pointed out. “If you don’t want users to join from a coffee shop down the street, or you want to keep them in your corporate network, the IP firewall provides a mechanism, another defense in depth capability for folks to secure their infrastructure and protect their precious asset, which is their data.”

The policy for what users are allowed to do with that data might be different depending on which department they work for, and now it can change by what location they’re working in.

Wed, 24 May 2023 14:22:00 -0500 en-US text/html
Google Bard Is Getting Its Own AI Image Generator Thanks To Adobe

Bing Chat's native image creator follows the same formula as OpenAI's Dall-E image creator, outputting images at 1024 x 1024 pixels resolution in response to text prompts. But once a set of images is created, the only options you get are saving it to an online collection, downloading it locally, or sharing the whole set. There is no option for tweaking or editing the final result, save for entering a fresh text prompt. That's where Firefly in Bard takes the lead, thanks to native integration with Adobe Express.

Express is Adobe's own cloud-based suite of photo editing tools and templates. Adobe says once users are done creating their images, they will "have the ability to edit and further modify it using Express right within the Bard platform." Adobe Express also offers access to a wide selection of templates, fonts, and other multimedia assets. Moreover, Express lets users post their finished AI-generated content directly to social media platforms.

Microsoft currently offers a free credit system that lets users create AI-generated images with a limited number of "boosts" on a daily basis. Once you run out of those free boosts, you will still be able to create as many images as you want, but the process will be slow. Neither Adobe nor Google has detailed any such system yet, and there is no word if an Adobe subscription will be required to access the full suite of Firefly and Express tools in Bard.

Wed, 10 May 2023 05:47:00 -0500 en-US text/html
Get a 3-month stackable subscription to the entire Adobe Creative Cloud Suite for under $30

Person holding photos in front of a computer

TL;DR: As of June 2, get a three-month subscription to Adobe Creative Cloud Apps for just $29.99 — that's 87% off list price.

Digital artists may not need to buy new tubes of paint or fresh pens, but art software can get expensive. If you’re paying every month, even a low price can start to add up. If you want to cut costs without losing any of the tools you rely on, get the Adobe Creative Cloud All Apps three-month subscription for $29.99.

This low-cost subscription comes with 26 apps and 100GB cloud storage, and you can stack multiple purchases.

Get a three-month stackable subscription to all Adobe CC apps 

If you know you’re going to be using apps like Photoshop, Illustrator, Premiere Pro, and After Effects for a while, this may be a more affordable way to get them all at once. Here’s how it works:

  1. Make your purchase here and receive codes in your inbox

  2. Create an Adobe account before you redeem your codes

  3. Redeem your codes

  4. Download your software on up to two devices

This subscription comes with the full Adobe Creative Cloud suite of apps. You might be familiar with some of the big names, but you could expand your creative work with apps that let you control layered 2D puppets, create vector-based UX designs, craft websites, and more. It’s up to you how long your subscriptions last. Each set of three months has the same price, and you can stack as many as you’d like. The 100GB cloud storage will stay the same size.

It’s not just apps you’re unlocking with this subscription. You also get access to extra features like step-by-step tutorials, Adobe Express, Portfolio, and Fonts. You’ll even get over one million free assets. That includes stock photos, templates, and more.

Save on the Adobe Creative Cloud Suite

Digital artists, designers, and creatives of all kinds may be able to find their niche with an expansive set of art and design apps at a low cost.

For a limited time, get a three-month stackable subscription to the Adobe Creative Cloud Suite (All Apps) for $29.99 (reg. $247).

Prices subject to change. 

Adobe Creative Cloud logo

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Adobe Creative Cloud All Apps 100GB: 3-Month Subscription (opens in a new tab)

$29.99 at the Mashable Shop

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Fri, 02 Jun 2023 00:00:00 -0500 en-US text/html
Online prices continue to drop: Adobe

Dive Brief:

  • Online prices fell 1.8% year over year in April, the eighth consecutive month of price declines compared to the previous year, according to Adobe’s Digital Price Index powered by Adobe Analytics. Compared to the month prior, prices dropped 0.7% in April.
  • Computers saw a significant year over year decrease at 15.4%, followed by electronics (11.6%), sporting goods (6.4%), toys (5.9%) and home and garden items (5.6%), Adobe found. Appliances dropped 7.1%, the largest year-over-year drop for the category since Adobe began tracking online prices in 2014.
  • By contrast, grocery prices rose 9.3% year over year, and personal care product prices increased by 3% compared to 2022, per the report.

Dive Insight:

The majority of categories tracked by Adobe have seen falling prices on an annual basis.

Additionally, online prices for some categories are declining from one month to the next. In its analysis of online prices in April, Adobe found month-over-month price declines in appliances (2.1%), toys (0.2%), personal care products (1.1%) and home and garden (0.8%). On the other hand, the firm found month-over-month price increases in electronics (0.5%), computers (1.9%) and grocery items (0.4%).

While grocery prices were up year over year, those increases have slowed for seven consecutive months, according to Adobe. The rate of growth for grocery peaked in September 2022, when prices rose 14.3%. Another recent report from Bricks Meets Click and Mercatus found that online grocery sales in the U.S. dropped by 7.6% in March compared to the same period in 2022.

Despite fluctuating prices for e-commerce purchases, the online shopping trend is projected to stay. A Forrester report released last August predicted that U.S. e-commerce sales would reach $1.6 trillion by 2027. The report also said buy online, pick-up in-store sales would reach over $200 billion by 2027.

Thu, 11 May 2023 12:01:00 -0500 en-US text/html
Analytics No result found, try new keyword!Artificial intelligence is already designing microchips and sending us spam, so what's next? Here's how generative AI really works and what to expect now that it's here. Thu, 20 Dec 2018 22:06:00 -0600 en text/html Introduction to Python for Data Analysis¶

Recall that R is a statistical programming language—a language designed to do things like t-tests, regression, and so on. The core of R was developed during the 1970s and since then, many libraries (such as the Tidyverse for data manipulation) have been developed to greatly extend the functionality of the language.

Python, on the other hand, is a general purpose computer language. It can be used to create just about any kind of software that can be written on a computer, including Windows-based applications. However, in accurate years the open source community has developed increasingly-sophisticated data manipulation, statistical analysis, and machine learning libraries for Python. We are now at the point that R and Python are roughly comparable in functionality.

My guess is that Python will eventually supersede R for most data manipulation analysis and tasks. The underlying Python language is modern and clean. So much of the syntactic weirdness of R and the Tidyverse are missing from Python. There are notable exceptions, of course. Some Python libraries like statsmodels were designed specifically to use R-like syntax.

Format of these tutorials

Recall the approach in this course is to do the same task using different tools (Excel, SAS Enterprise Guide, R). At this point, you should have a good understanding of the underlying statistics and should be able to focus on the language. Accordingly, each lesson runs through the material covered in Excel, SAS Enterprise Guide, R and simply provides a few examples of how Python (and its libraries) can be used to achieve similar outcomes.

Learning basic Python and Jupyter notebooks

This tutorial is not meant as an introduction to Python. For that, you should search elsewhere on the web or watch an introduction like “Python Essential Training” on LinkedIn Learning (formerly Note that the LinkedIn coverage of Python is vast. There are courses called “X Essential Training” for just about any Topic X in the Python ecosystem (e.g., Pandas Essential Training, Python for Data Science Essential Training, and so on).

Recall that writing scripts (short programs) in R is much easier if you have a development environment like RStudio. Similarly, writing Python is much easier using an interactive notebook tool like Jupyter. Most of the LinkedIn tutorials start by getting you up and running with the Jupyter from Anaconda.

This gets a bit confusing:

  1. Python is the programming language

  2. Jupyter notebooks is the environment for writing and executing Python interactively (one or a few lines at a time)

  3. Anaconda is one of the distribution packages that provides Python, some standard Python libraries, Juptyter, and a bunch of other stuff.

The Jupyter notebook interface is very simple: it is a web page with interactive cells in which you type short snippets of Python. You then hit Shift-Enter to run the code and the results are shown immediately below. You can also enter plain text (called “markdown”) to document what you are doing or even write an entire document. This tutorial is written as a Jupyter notebook. The notebook metaphor is attractive: You write some notes to yourself, execute some code, generate some graphics, and everything is in one place, just like a physical notebook. The difference is that you can do some crazy-powerful things in an interactive Python notebook. And, of course, you can share your notebooks with others, so that they can use and build on what you have done.

Jupyter quick start

As noted above, if you are interested in using Python and Jupyter, you should spend a few moments going through one of the many excellent introductory tutorials out there. But if you absolutely need to get started without knowing much…

The only real trick to getting started with Jupyter is knowing where to save the notebooks files you create. For me, the easiest procedure is to go back to the old command-line days:

  1. Start a command line prompt

  2. Use operating system commands (cd) to navigate to the directory I want to start in

  3. Start Jupyter notebooks from that location

The specifics of this process depend a bit on your operating system and how you like to organize your files. But here is how I do it:

  1. (Download and install Anaconda, accept the installation defaults)

  2. Start the program called “Anaconda Prompt” or “Anaconda PowerShell Prompt”. This transports me back in time to 1988 by opening an unremarkable terminal window with a flashing cursor.

  3. Navigate to my preferred working directory (e.g. on Windows: cd "C:\Users\Michael Brydon\Documents\....\Notebooks")

  4. Start Jupyter notebooks by typing the program name: jupyter notebook

  5. From the home page, click “New” and “Python3” to create a new Python (version 3) notebook.

Thu, 25 May 2023 00:54:00 -0500 text/html
Best Photoshop courses online (2023)

The best Photoshop courses online let you master the art of using Adobe Photoshop from the comfort of your home. 

Considered one of the best photo editors out there, Photoshop can do a lot more than just enhance digital pictures, packed with everything from the best graphic design software to digital art tools. Little wonder Adobe’s creative app is so popular with the likes of photographers, artists, content creators, and filmmakers.

Tue, 23 May 2023 05:09:00 -0500 Steve Clark en text/html

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