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Exam Code: 700-651 Cisco Collaboration Architecture Sales Essentials exam contents June 2023 by Killexams.com team

700-651 Cisco Collaboration Architecture Sales Essentials

Cisco Sales Essentials provides Partner account managers (AMs) and Sales Engineers (SEs) with the introductory information they need to sell Cisco solutions. The Partner AM and SE will earn the Cisco Sales Expert designation by passing the Cisco Sales Expert exam that is associated with this course. This course covers Cisco Partnering and Profitability, Business Transformation, Cisco Architectures (Borderless Networks, Collaboration, Video, Data Center/Virtualization/Cloud), Small Business, Services, Cisco Capital, Partner Resources and Networking Basics.

Data Center/Virtualization
Service Provider

Upon completing this course, the learner will be able to meet these overall objectives:
Describe Ciscos strengths and Partner benefits
Describe the Borderless Network Architecture
Describe the Small Business Architecture
Describe the Collaboration Architecture
Describe the Virtualization Architecture
Describe how Cisco enhances partner profitability

Partnering With Cisco
Networking Basics
Small Business
Borderless Network Architecture
Collaboration Architecture
Virtualization Architecture
Enhancing Partner Profitability
Cisco Collaboration Architecture Sales Essentials
Cisco Collaboration exam contents

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Cisco Collaboration Architecture Sales Essentials
Question: 52
Which option does collaboration in context refer to?
A. design documents used to sell the solution
B. how customers purchase collaboration solutions
C. how the customer uses collaboration to address their needs
D. physical collaboration components
Answer: C
Question: 53
Which Cisco Spark Flex Plan is an enterprise-wide subscription for meetings, messaging,
and calling?
A. Employee Count
B. Cloud Flex
C. Active User
D. Shared Meetings
Answer: D
Question: 54
Which Cisco collaboration product is promoted as an agile teaming application?
A. Cisco Meeting Server
B. Cisco WebEx Event Center
C. Cisco Spark
D. Cisco Immersive Endpoints
Answer: C
Question: 55
Which option does a Cisco Experience-Centric solution enable?
A. building incremental value from current offerings
B. adding value to investments already made
C. integrating with infrastructures, devices, and services
D. consistent experience across devices and applications
Answer: D
Question: 56
Which BOM tool must be referenced when design requirements are outside the scope of
Cisco preferred architectures?
A. Cisco Preferred Architecture Design Overview
B. Cisco Solution Reference Network Designs Guide
C. Preferred Architecture Cisco Validated Design
D. Preferred Architecture Application Cisco Validated Design
Answer: B
Question: 57
Which action must be taken first when deciding what to sell to a customer?
A. Consider the size of the organization
B. Determine their licensing needs
C. Discuss the benefits of modernizing equipment
D. Assess what the customer currently has in place.
Answer: D
Question: 58
Why does the millennial generation have a different perspective and expectation on how
work is approached?
A. They can relate better to people that other generations
B. They grew up with the Internet and technology
C. They have always worked in team environments
D. They know more about the global economy
Answer: B
Question: 59
Which description of the purpose of activity-based working spaces is true?
A. bringing access to information and collaboration tools closer to the point of work
B. for more formal or important discussions and decision making
C. faster frequent interaction and collaboration among individuals and teams
D. adoption of personal video and telepresence units
Answer: A
Question: 60
Which option does team collaboration refer to?
A. all tools that allow members of a team single outlets for collaborating together on
B. specific and limited tools that allow members of a team multiple outlets for
collaborating together on projects
C. all tools that allow members of a team multiple outlets for collaborating together on
D. specific tools that allow members of a team multiple outlets for storing isolated
content on projects
Answer: A
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Cisco Collaboration exam contents - BingNews https://killexams.com/pass4sure/exam-detail/700-651 Search results Cisco Collaboration exam contents - BingNews https://killexams.com/pass4sure/exam-detail/700-651 https://killexams.com/exam_list/Cisco Cisco needs to simplify. Here’s how.

With a nearly $60 billion revenue run rate, growing at 14% and throwing off more than $5 billion in operating cash last quarter, Cisco Systems Inc. has an awesome business.

But customers are vocal about the complexity of Cisco’s portfolio and, if their concerns are not addressed head on, the company risks encountering friction beyond just economic headwinds. We believe Cisco’s challenges are most decidedly not product breadth and depth. Rather, the company’s mandate is to integrate the piece parts of its intricate offerings to create more facile and seamless experiences for customers.

In this Breaking Analysis and ahead of Cisco Live in Las Vegas June 4-8, we dig deeper into Cisco’s business and double-click on three key areas of its portfolio: 1) security; 2) networking; and 3) observability. We have spending data from Enterprise Technology Research and a guest appearance from SiliconANGLE contributor and market watcher Zeus Kerravala, principal at ZK Research.

Stocks of pure-play competitors outperforming Cisco year-to-date

Let’s start by doing some stock market comparisons.

The chart above shows year-to-date comparisons among Cisco, Palo Alto Networks Inc., Arista Networks Inc., Extreme Networks Inc. and the Nasdaq Composite. As you can see, the pure plays, as well as the NAS, are outperforming Cisco by a wide margin. That’s despite Cisco’s double-digit growth last quarter, 65% growth margins and a $200 billion market cap.

The reason is Chief Executive Chuck Robbins set modest expectations for 2024, which, when modeled out relative to Cisco’s longer-term outlook, suggest slowing momentum in the near- to mid-term. In addition, we believe the breadth of Cisco’s portfolio, while a key strength, also creates adoption challenges for the company’s customers.

What follows is a summary of how Kerravala interprets this data.

Kerravala sees this data as a nuanced comparison between Cisco, a behemoth with an impressive cash generation capability, and smaller companies such as Arista and Extreme. Despite acknowledging the somewhat fair comparison, he suggests that Cisco is handicapped because smaller entities may capture the benefits of a market trend more swiftly, Cisco’s broad scope often hampers its ability to do so. But Cisco throws off more operating cash in a quarter than these companies generate in annual revenue.

He used the example of Zoom Video Communications Inc. and RingCentral Inc., noting how Cisco’s performance paled in comparison two years ago, but the tide has turned since then, with the unified communications sector waning, but Cisco thriving in relative terms.

Kerravala believes Cisco’s breadth and stability make it a safe investment bet, but its size prevents it from realizing the rapid growth that smaller, more specialized companies can. The broad spectrum of markets that Cisco operates in implies a reduced likelihood of success across all these fronts simultaneously.

Watch Zeus Kerravala comment on the comparisons between Cisco and the pure plays.

Cisco’s business remains anchored in core networking

The table below represents the contribution of Cisco’s lines of business as reported in its financials. As we said at the top, 14% revenue growth is pretty astounding for a company of Cisco’s size. With tough comps ahead, it’s unlikely Cisco can keep up this pace.

Networking makes up more than half of Cisco’s revenue, but the company is growing its software contribution, which is just under 30% today, and its annual recurring revenue accounts for more than 40% of revenue, which gives the company better visibility on the future. This all helps prop up Cisco’s alluring 65%-plus gross margin model, which unlike many of its large incumbent competitors has held up well over decades. Moreover, Cisco’s shift to a recurring revenue and subscription model has been executed quite well compared with many firms (some much smaller, such as Splunk Inc.), which have struggled with that transition.

To break this down further, examining Cisco’s 10-K provides the following added context:

Secure, Agile Networks comprise core networking, switching, routing, wireless and compute. This includes products such as Catalyst, Nexus, Meraki and Cisco’s software-defined wide-area network products.

Internet for the Future includes optical networking, 5G, in-house silicon and optics solutions. This includes products such as the Cisco 8000, NCS 5500 and ASR 9000 series.

Collaboration includes Webex and call center solutions.

End-to-End Security comprises network security, cloud security, endpoint, threat management and zero-trust solutions.

Optimized Application Experiences includes AppDynamics, ThousandEyes and Intersight.

Here are Kerravala’s thoughts on Cisco’s portfolio, the challenges they face and what’s needed going forward:

Historically, the IT ecosystem generally has been challenged to create interoperability and cross-platform optimization. Despite its wide array of excellent products, Cisco is an example of a company taking on this challenge. One can point to EMC as a company that was crushed under the weight of its complexity and was forced to sell. IBM deals with its complexity by overlaying a massive service organization on top of its products. Nonetheless, we believe Cisco has an opportunity to address this industry problem head on.

For context, Cisco in the 1990’s and beyond experienced tremendous growth, much of it through acquisitions. This created an integration challenge for CEO Chuck Robbins. Relatively early in his tenure, Robbins’ moved to reorganize the executive leadership team to address internal friction and it’s beginning to have a visible impact. As an example, Kerravala cites the unification of the Meraki and Catalyst lines, contributing to simpler execution. Specifically, last year, Cisco enabled customers to view Catalyst devices on the Meraki dashboard. While this took the better part of a decade after the Meraki acquisition, it’s evidence that Robbins is steering the ship in the right direction.

But there’s more work to do. Within Cisco’s own ecosystem, products such as Webex, Meraki and Catalyst have not historically provided a significantly better experience on Cisco’s network than competing products. But that is starting to change under Robbins. Another example of opportunity to watch is Cisco’s portfolio of products such as Kenna, AnyConnect, Talos, Meraki and Catalyst. Today, these do not yet coalesce to form a comprehensive Cisco platform story but we expect that to change in the near term.

In addition, pay attention to the consolidation of mass scale, Internet for the Future, and Secure Agile Networks under Jonathan Davidson, which should lead to better interoperability between the telecom and enterprise sides.

Security under Jeetu Patel is another proof point. For example, the announcement of the XDR solution at the recent RSA Conference is Cisco’s first cross-security solution. Security presents a massive opportunity for the industry to simplify and for Cisco to lead.

The main takeaway is Kerravala posits that Cisco’s focus should be on creating a synergistic portfolio where the collective value exceeds the sum of the parts, as opposed to having to compete fiercely on a product-by-product basis. This he believes will be a sustainable advantage for Cisco.

Watch Zeus Kerravala unpack Cisco’s vast portfolio and how they can simplify.

Spending data underscores the macroeconomic impact on Cisco’s overall business

The ETR spending data for Cisco, at a high level, shows what virtually all tech companies are facing: a decrease in the percentage of customers that are spending more relative to last year.

The candlestick chart above shows the granularity of Net Score, ETR’s proprietary spending metric that measures customer spending patterns. Of the 1,700 information technology decision makers in the most recent ETR survey, more than 1,000 are Cisco customers – so we have a nice sample. The lime green is the percentage of those customers adding Cisco new, the forest green represents those spending 6% or more relative to last year, the gray is flat spend, the pink is spending down 6% or worse and the bright red is churn. Subtract red from green and you get Net Score, which is the blue line.

You can see the steadily declining trajectory because of the gray and the reds increasing. The brown line is the pervasiveness in the overall data set, which has actually held up well. Cisco has a massive installed base and it is stable, although more customers are leaving than are being added within this survey. Remember, this survey doesn’t measure spending amount, only the percentage of customers in each bucket.

We asked Kerravala if this accurately reflects his view of the market and is the deceleration a function of economic headwinds, complexity or both? What follows is a list of his key takeaways:

  • The competitive dynamics in the networking industry have significantly shifted, with Cisco now facing more formidable rivals such as Arista, Fortinet Inc., VMware Inc. and Extreme Networks.
  • The entry of cloud companies and Aruba into the networking market introduces additional competitive pressures.
  • These industry changes necessitate sharper sales execution from Cisco, as it can no longer rely on competitors’ missteps to retain its advantage.
  • In light of this more complex competitive landscape, Cisco’s strategy must evolve to distinguish itself effectively and maintain its leading position.

I do think a lot of what you’re looking at there is more credible vendors are in market and that has forced sharper sales execution than it did before. In the old days, Cisco could just show up and be assured that its competitors would mis-execute. That luxury is no longer in play.

Watch Zeus Kerravala comment on Cisco’s spending momentum data in the ETR survey and the changing nature of the competitive dynamics.

Cisco’s center of gravity starts with core networking

Let’s drill into the segment data, starting with networks.

The chart above shows Net Score or spending velocity on the vertical axis and pervasiveness in the data set on the horizontal axis. The red dotted line at 40% indicates a highly elevated Net Score. We’ve highlighted Cisco overall and Meraki, a company Cisco bought in 2012 to help better control network devices.

As is evident, Cisco stands out as the clear leader here in both presence (X axis) with very respectable customer spending velocity on its products (Y axis). In fact, we saw earlier a 29% year-on-year revenue growth figure from last quarter in networking. That is amazing for such a large business. As Cisco works through its backlog, it creates uncertainty in the forecasts, but underlying demand for Cisco’s networking products is sound.

As well, you can see a number of other companies here, including Hewlett Packard Enterprise Co.’s Aruba, Arista, VMware with NSX and a number of others, including Cloudflare Inc., which all are hovering near the elevated 40% line.

Kerravala laid out his thoughts as follows:

He is somewhat critical of Cisco’s approach to its Meraki and Catalyst product lines, not on the merit of their features and value but on the lines between them. He asserts that customers should not have to choose between them. He suggests a unified hardware line that offers customers the flexibility to manage it either through Meraki or the command-line interface, or CLI. Currently, a switch from Meraki to Catalyst necessitates a complete hardware overhaul, a problem that could be resolved by a common set of hardware compatible with both management methods.

Further, Kerravala notes that Cisco’s potential to integrate data center, campus and Wi-Fi certifications to Strengthen the user experience has yet to be fully realized. While some integration has occurred at the campus level, the data center side remains separate. He concludes that networks should deliver applications and experiences as a single, unified entity instead of being sold as separate silos, an approach that contributes to unnecessary complexity.

His key analysis points include:

  • He believes Cisco should offer a unified hardware line for customers, which could be managed either through Meraki or CLI, mitigating the need for a hardware overhaul when switching between the two.
  • By integrating data center, campus, and Wi-Fi certifications, Cisco could enhance the overall user experience.
  • The current siloed approach to network products adds unnecessary complexity, which, while non-trivial, will be addressed by treating the network as a single, unified entity focused on delivering applications and experiences.

Watch Zeus break down the Cisco’s networking challenges and thoughts on how it can simplify.

Security is perhaps Cisco’s best upside opportunity

Let’s shift gears and look into the all-important and exceedingly crowded security sector.

Above we show the ETR spending data in the security market – same dimensions – Net Score on Y and Pervasion on the X. Microsoft Corp. is in the upper right and skews the data, but you can see Cisco has a major presence. As do Palo Alto Networks and Splunk. All credible on the vertical axis.

The leaders in presence are below the 40% line, but that’s expected for such large companies. The squiggly line represents Cisco’s path over the past 10 quarters. There is no debate that the company is very strong in security, but we believe it needs to do a better job consolidating the piece parts and simplifying customer outcomes.

Note that Cisco doesn’t have the spending velocity of the pure plays such as CrowdStrike Holdings Inc., Okta Inc., Zscaler Inc., CyberArk Software Ltd. and SailPoint Technologies Inc. — or even Cloudflare – but its Net Score is respectable. Cisco also just purchased Armorblox Inc., which uses artificial intelligence to reduce email and other risks.

In many ways we think Cisco could be a leader in the security supercloud, bridging on-premises, multiple clouds and edge security experiences.

The following summarizes Keravala’s thoughts:

Kerravala acknowledges Cisco’s success in the security sector, citing notable products such as Kenna, Talos, Umbrella, Duo and AnyConnect. However, he identifies a critical missing element: a more coherent Cisco security narrative. The fact that these products are still referred to individually underscores this problem.

According to Kerravala, the future of security is shifting toward platform-based solutions, moving away from signature-based systems to AI- and analytics-based models. Given Cisco’s broad network reach, the company should possess an unequalled advantage in security, having the ability to detect things that others can’t. Nevertheless, Cisco still needs to integrate its products and offerings better, a process that began with the XDR announcement at the RSA Conference and we believe will continue.

Key takeaways:

  • Cisco has a range of high-quality security products but lacks a unified security narrative.
  • The future of security is shifting toward platform-based solutions, underpinned by AI and analytics.
  • Despite their extensive network reach providing a potential competitive advantage, Cisco is expected to continue to Strengthen integration between their various offerings.
  • The announcement of the XDR solution at RSA was a positive step towards a more unified platform approach, and further advancements are anticipated at Cisco Live.

In many ways Cisco has been successful in security despite industry complexity and its own complex structure.

Zeus Kerravala

Kerravala claims Cisco has succeeded in cybersecurity despite itself but has a great opportunity if it can address some of the stovepipe challenges.

The emerging observability opportunity

Let’s now dig into observability, which is sort of the confluence of log analytics, application performance management, monitoring and related fields. Cisco has a major stake in this business through its acquisitions of AppDynamics and ThousandEyes.

Before we look at the spending data, here’s what one customer said in an ETR roundtable about this topic:

This is a head of engineering… a customer who says I’m sticking with AppD. This person references the value of the ThousandEyes acquisition along with AppD and security. The application-centricity is an attractive dynamic to this Cisco shop. SecureX is Cisco’s integrated security play, which admittedly needs more and better integration. But basically in the second quote this person calls out the attractiveness and value of a single platform. If you’re a Cisco shop. And if not it’s a “free game” – perhaps implying a free-for-all of complexity.

AppD perhaps presents the biggest opportunity for Cisco since they’ve acquired it. I really expect AppDynamics to become the tip-of-the-arrow sale for Cisco… and I would like to see AppD become a lead sales tool across Cisco’s portfolio. I think it must (and will) happen -Zeus Kerravala

Key takeaways from Kerravala’s commentary on this topic:

  • He has high praise for ThousandEyes and AppDynamics and their adaptation into Cisco’s product portfolio. He particularly appreciates the internet performance visibility that ThousandEyes provides, which is especially critical in today’s corporate world where the internet is heavily relied upon for operations.
  • However, he feels Cisco has even more opportunities to use AppDynamics to increase its full potential. AppD’s ability to provide insights into application performance which can inform network upgrade decisions is powerful.
  • Kerravala sees recent improvements in Cisco’s understanding of how to effectively use AppDynamics, partly thanks to Liz Centoni’s oversight of emerging tech. He cites the introduction of “business risk observability” at Cisco Live EU as a positive development in this regard. This tool allows the mapping of threat data to application environments, which aids in prioritizing network and security initiatives by potential impact.
  • With AppDynamics, initiatives can now be ranked by business value, thus simplifying the sales model. It shifts the discussion from technical specifics to business metrics, helping communicate the business performance improvements that network upgrades can bring about.

Watch Kerravala’s commentary on Cisco’s observability play with ThousandEyes & AppD.

Comparing key observability players’ spending profiles

Let’s get into the ETR data. ETR doesn’t have a full-stack observability category, but through this next view below we’re able to bring in various companies that are hovering around the space to see their relative positions.

It’s a similar chart above where we show Net Score against pervasiveness in the data. And we’ve plotted Splunk, Datadog Inc., Elastic N.V., Grafana Labs, Dynatrace Inc. and New Relic Inc.. You can see AppDynamics, which Cisco bought in 2017 for almost $4 billion. And it introduced Intersight shortly thereafter as a visualization and orchestration tool. But there were still holes in the portfolio as the market moved to full-stack observability, so Cisco bought ThousandEyes during the COVID pandemic for about $1 billion. Then it sort of strung them together with an overlay, but the story is not over.

Cisco has an opportunity to really take these pieces and integrate them across the portfolio in a potentially game-changing way. At least in the manner that one customer described earlier – especially for Cisco shops.

Kerravala’s primary argument is that the industry needs to to deliver on the vision of full-stack observability. Cisco has an opportunity to lead by streamlining its many panes-of-glass solutions into a unified, intuitive dashboard. The diverse range of visibility tools it currently offers could be more effectively utilized if they were integrated into one comprehensive system, with AppD serving as the principal lens. Operational specifics could then be accessed through drill-down features, allowing for a more organized and efficient user experience. This could be game-changing for Cisco.

Kerravala’s key takeaways on observability:

  • Cisco must make good on its promise of full-stack observability.
  • The current multitude of Cisco’s single-pane-of-glass solutions should be streamlined into a unified dashboard.
  • AppD should be the main view, with the ability to drill down into the other specific tools.
  • He recognizes that Cisco already has all the necessary components; the challenge lies in integrating them into a cohesive system.

Kerravala comments on Cisco’s many panes of glass.

What to watch at Cisco Live 2023

Kerravala just published a “Know before you go” post on SiliconANGLE, outlining his thoughts on what to expect at Cisco Live. Let’s review that and what we’ll be looking for next week.

Whither AI for Cisco?

A key question is how Cisco will handle AI. These days, brands run the risk AI washing, but if you bury the AI lede, you look less relevant. In our view, Cisco at the very least has to use AI to make Cisco infrastructure run better and more secure through automation and better management.

Here’s a summary of key points from our conversation with Zeus on what to expect from Cisco Live in terms of AI:

  • We don’t expect Cisco to brand itself as an AI company like Nvidia Corp. or even IBM Corp.’s attempts to do so. Instead, AI will remain an integral part of their overall toolkit used to build their products.
  • AI has been part of Cisco’s portfolio for a while. It underpins products such as intent-based networking and Encrypted Traffic Analytics, which uses AI to detect malware in encrypted traffic.
  • The company’s collaboration portfolio is also AI-rich, but it is considered more of an operational tool rather than a product that’s sold separately.
  • AI might be highlighted more during keynotes due to current hype, but it’s not the company’s primary focus.
  • The use of AI, such as a ChatGPT-like interface, could be beneficial for Cisco’s operations, like using Webex to find information or for network operations to identify areas in need of upgrades. This would essentially make their portfolio more user-friendly.
  • Natural language processing can simplify interfaces, relieving the load from high-level engineers and delegating tasks to tier one or two support.

The security opportunity calls for Cisco

We’ll be watching the security space closely. We believe it’s a mandate that Cisco integrate its vast portfolio across on-prem, all the major clouds and out to the edge. Palo Alto Networks has the leg up on consolidation in our opinion, but Cisco has such a major presence that it can do very well in this area, coming at the problem its strength in networking.

Here’s a summary of what we think Cisco needs to do in security and what we’ll hear at Cisco Live:

  • Security is important because it offers the most substantial growth potential for Cisco, as it is a single-digit player in a market projected to be worth $75 billion-plus.
  • Even a slight increase in market share, such as reaching 10%, would greatly boost Cisco’s revenue.
  • The long-term vision is to have Cisco’s security share match its network share, and to have Cisco network and Cisco security working together for improved risk identification and resolution.
  • We hope to see more integration of Cisco’s cloud security products to create a more unified and user-friendly experience.
  • The security industry often makes the user the integration point, which can lead to confusion and inefficiency. This needs to be addressed by the industry at large and Cisco has an opportunity to attack this problem.
  • Cisco is in a unique position to make security more user-friendly and seamless because it owns the network and can embed a lot of security features into it.
  • We anticipate hearing more about Cisco’s progress on its vision for security and expect to see more of the product roadmap at the upcoming event.

Can Cisco be the supercloud network?

Core networking is always a the forefront of Cisco Live. I keep coming back to the supercloud concept – a singular experience across clouds in a cloud-native fashion. Can Cisco bridge the legacy world of apps and infrastructure with cloud-native?

  • Cisco is not going to become a cloud provider like Amazon Web Services Inc., but it has the potential to be an abstraction layer that enables the concept of a “supercloud.”
  • A network supercloud would allow customers to use multiple cloud providers, edge locations, and private data centers seamlessly as one logical cloud.
  • Traditional cloud providers will not enable this, as their tools are specific to their platforms. Cisco, however, can provide network transport, security and optimization that transcend individual cloud platforms.
  • Cisco can become the bridge between physical clouds and create a logical supercloud thanks to its work with cloud providers, telcos and tools such as ThousandEyes and AppDynamics.
  • This process begins with networking, hoping to see more progress with the Meraki/Catalyst integration at the upcoming show. We are also looking for advancements in consolidating different versions of Wi-Fi and other disparate parts of Cisco’s networking story.

Collaboration: Hybrid work is still a big thing

What about collaboration? That business went from rocket ship to rapid deceleration post-pandemic, but hybrid work isn’t going away and it brings real challenges. Is this a game of integrating with your security portfolio to reduce risk? Or creating better and more simplified user experiences? We know that Jeetu Patel wants to make Webex 10 times better than any other platform.

  • We believe Cisco’s primary challenge in the collaboration market is Microsoft Teams. Despite having a poorer user experience compared with competitors, Teams is widely adopted thanks to its inclusion in Microsoft licensing plans.
  • Teams, however, can prove costly when additional features such as voice and security are added.
  • Cisco has accepted the coexistence with Teams, allowing its devices to run Teams natively. This could be beneficial as companies are likely to use more than one collaboration vendor.
  • We believe Cisco’s WebEx, loaded with extensive features, can offer a better experience for specific departments and expand its presence within organizations gradually.
  • A suggested strategy for Cisco is to manage other collaboration platforms through the WebEx console, offering better management for those platforms and then gradually introducing their own solutions.
  • In the context of observability, the application-centric view is crucial. Prioritizing network upgrades and security deployments based on their impact on application performance can provide quantifiable business metrics.
  • Cisco’s AppDynamics offers a unique perspective into application performance that other infrastructure vendors may lack. This tool could be instrumental in making such decisions.

Application centricity is the opportunity in full-stack observability

Cisco we think has an opportunity to make some moves in full-stack observability, but the linchpin as Kerravala wrote on SiliconANGLE is the application-centric view of the world. The two main takeaways from our conversation on observability include:

  • The application-centric view is crucial. Prioritizing network upgrades and security deployments based on their impact on application performance can provide quantifiable business metrics.
  • Cisco’s AppDynamics offers a unique perspective into application performance that other infrastructure vendors may lack. This tool could be instrumental in making such decisions.

Every large tech company has to address ESG

And finally we asked Kerravala if he has ever been to a Cisco Live where Chuck Robbins hasn’t done his part to address environmental, social and governance issues? Here’s a summary of what we discussed:

  • Cisco has a corporate goal to positively impact a billion lives by 2025. It’s making significant progress toward this goal through a variety of programs. It’s part of the Global Citizen group, and it conducts contests and provide financial support to entrepreneurs aiming to make the world a better place.
  • Cisco’s products also help with sustainability. They are embedded with features such as EnergyWise, which shuts off the network when it is not in use and turns it back on when it is needed.
  • Cisco’s custom application-specific integrated circuits are optimized for specific network functions, leading to lower power consumption.
  • The company offers Power over Ethernet features to further support sustainability.
  • At events such as Cisco Live, it has highlighted these sustainability features, and we expect to see more of this in the future.

We didn’t talk much about edge, but it’s a significant part of the future and we anticipate hearing more about it in the future.

Here’s the full conversation about what to expect at Cisco Live

Finally, theCUBE will be at Cisco Live in Las Vegas at the Mandalay Bay. We’re on the expo floor across from the Net Vet Lounge, which is Booth 1427. We have a small space so we’re doing the pop-up CUBE and we’d love to see you. By all means please stop by and say hello.

Keep in touch

Many thanks to Zeus Kerravala for stopping by the studio to share his knowledge. Thanks to Alex Myerson and Ken Shifman on production, podcasts and media workflows for Breaking Analysis. Special thanks to Kristen Martin and Cheryl Knight, who help us keep our community informed and get the word out, and to Rob Hof, our editor in chief at SiliconANGLE.

Remember we publish each week on Wikibon and SiliconANGLE. These episodes are all available as podcasts wherever you listen.

Email david.vellante@siliconangle.com, DM @dvellante on Twitter and comment on our LinkedIn posts.

Also, check out this ETR Tutorial we created, which explains the spending methodology in more detail. Note: ETR is a separate company from Wikibon and SiliconANGLE. If you would like to cite or republish any of the company’s data, or inquire about its services, please contact ETR at legal@etr.ai.

Here’s the full video analysis:

All statements made regarding companies or securities are strictly beliefs, points of view and opinions held by SiliconANGLE Media, Enterprise Technology Research, other guests on theCUBE and guest writers. Such statements are not recommendations by these individuals to buy, sell or hold any security. The content presented does not constitute investment advice and should not be used as the basis for any investment decision. You and only you are responsible for your investment decisions.

Disclosure: Many of the companies cited in Breaking Analysis are sponsors of theCUBE and/or clients of Wikibon. None of these firms or other companies have any editorial control over or advanced viewing of what’s published in Breaking Analysis.

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Collaborating in the Cloud:
Collaborating in the Cloud:
Leaders in Today's Collaborative Revolution Report Significant Benefits From a Cloud-Based Approach

Summary: Companies today are taking more steps to enable an ever more intimate degree of collaboration among internal groups. Moreover, when profiled by “Leaders vs. Laggards” adoption, the “Leaders” among these are experiencing a competitive advantage and collaborating beyond enterprise borders, seeking closer collaboration with customers, suppliers and other external groups. Greater use of cloud-based collaboration and more department head involvement results in dramatic business benefits.

This report is based on a global survey conducted by Forbes Insights, which was completed by 527 senior executives in a range of industries. Twelve percent were CEOs, 55% held other C-level positions, and 25% were vice president level and above. All companies had at least $250 million in revenue, and 27% had more than $10 billion. Additional in-depth interviews were conducted by Forbes Insights.

To download a pdf of the study, please fill out the following information. If you experience any trouble, please send an email to: insights@forbes.com.

To view the webcast, please click here.

Notice: By supplying my contact information, I authorize Forbes Insights and the report sponsor to contact me about the sponsor’s products and services. Forbes Insights may use data I have provided in accordance with the Forbes online privacy policy.

Learn more >>

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Tue, 05 May 2015 00:31:00 -0500 text/html https://www.forbes.com/forbesinsights/Cisco_Cloud_Business/
Cisco’s fix for Prime Collaboration Deployment vulnerability underway
Cisco has disclosed that it is in the process of developing a fix for a cross-site scripting vulnerability impacting its Prime Collaboration Deployment offering, SecurityWeek reports. Threat actors could leverage the flaw, tracked as CVE-2023-20060, by luring targets into clicking a crafted link, which would facilitate arbitrary script code execution "in the context of the affected interface or access sensitive, browser-based information," said Cisco, which noted that there has been no evidence suggesting active exploitation of the bug. No definite timeline for the release of the patch nor workarounds for the flaw has been given. Meanwhile, the discovery of the flaw has been credited to NATO Cyber Security Centre penetration tester and security researcher Pierre Vivegnis. Such a disclosure comes after Cisco was informed regarding several security flaws in its products by the National Security Agency, as well as the UK's National Cyber Security Centre's discovery of numerous industrial product bugs.
Mon, 01 May 2023 22:07:00 -0500 en text/html https://www.scmagazine.com/brief/cloud-security/ciscos-fix-for-prime-collaboration-deployment-vulnerability-underway
Cisco Partner Summit 2019: News, Announcements And Analysis

Cisco Partner Summit 2019

CRN is live in Las Vegas for Cisco Partner Summit 2019. Bookmark this page for the latest news, videos and exclusive videos from the show floor.

    Cisco CEO: Software, Services Help Boost Sales In Midst Of 'Challenging' Macro Climate
    Cisco's software subscriptions now account for 71 percent of its total software revenue. Cisco's software and services-focused pivot is helping the giant overcome a difficult macroeconomic environment, Cisco CEO Chuck Robbins said on Wednesday.

    Cisco’s Approach To Simplifying Security Technologies
    Cisco says its comprehensive platform approach helps partners deliver a simpler security solution to customers.

    Cisco Exec: Integrated Marketing Velocity Program Helps Partners Drive Sales
    A top partner marketing executive tells CRN that by making it easy for partners to use its integrated Marketing Velocity program, sales will grow.

    Cisco’s Oliver Tuszik: ‘If You Are Not Unique, You Will Struggle To Make Margins’
    With this year's theme for Cisco Partner Summit, “Own Your Edge,” global channel chief Oliver Tuszik called on partners to find what sets their business apart from others to provide solutions to customers that no one else can.

    Cisco Partner Growth, Channel Route To Market Has 'Never Been This High'
    ‘We are at all-time highs with partner penetration. The partner route to market is at more than 85 percent and it's never been this high in its history,’ according to Cisco's Nirav Sheth.

    Cisco CEO Chuck Robbins On The 'Incredibly Powerful' DevNet Platform, SMB, And As-A-Service Opportunities
    Cisco CEO Chuck Robbins speaks to CRN about the company's ‘heavy’ investments in artificial intelligence for IT operations (AIOps), its partnership with Amazon Web Services, and why DevNet and the SMB market represent huge opportunities for partners.

    Cisco Collaboration Now Includes Hardware As A Service, Tighter Integration With Microsoft Teams
    "Now, you can walk into a customer, head held high, and sell Cisco collaboration alongside Microsoft. This is a big bet for our two companies for the sake of our end users," a Cisco collaboration exec said during a keynote at the 2019 Partner Summit.

    Chuck Robbins: Cisco SMB Portfolio No Longer An 'Enterprise Mini-Me Strategy'
    ‘We used to joke that we had an enterprise mini-me strategy. We would take enterprise products and paint them a different color. In this case, we have purpose-built solutions,’ Cisco CEO Chuck Robbins tells CRN at the 2019 Partner Summit.

    Watch: Cisco Partner Summit Serenades CEO Chuck Robbins
    The 3,000 solution providers attending Cisco Partner Summit this week in Las Vegas helped Chairman and CEO Chuck Robbins celebrate his birthday.

    Cisco Takes Aim At Cradlepoint, Enters New Market With Meraki Cellular Gateway
    ‘I think this will be the fastest-launching Meraki product of all time,’ Cisco Meraki SVP Todd Nightingale tells partners at Cisco Partner Summit 2019.

    Cisco Lifecycle Push Includes Partner Rewards, Customer Entitlements To Partner Services
    Customers are leaning on partners for help from start to finish, so Cisco revealed two new customer entitlements for partner services on enterprise agreements aimed at boosting channel business.

    Cisco CX Momentum Means More Specializations, Tools To Trigger Double-Digit Partner Profit
    Cisco is delivering on the promises it made last year by helping partners operate, organize, and monetize on lifecycle opportunities. The tech giant also unveiled Business Critical Services 3.0 at Cisco Live 2019.

    New Cisco DevNet Specialization Will Promote Partners With Competitive Advantage In Software Development
    Cisco has unveiled a new DevNet partner-level business specialization to recognize solution providers with software development capabilities and business practices around network automation, DevOps, and digital transformation.

    Cisco Partner Summit Preview: ‘What A Channel-First Model Looks Like For Software’
    Ahead of Cisco's Partner Summit, CRN speaks with Nirav Sheth and Vinay Nichani to talk software sales, the role of partners in Cisco's software and services pivot, and how the company is helping partners sell the entire life cycle.

    Cisco Partner Summit 2019 Preview: Oliver Tuszik Wants Partners To ‘Own Their Edge’
    “Just to be very clear, our products are not self-selling, not sell-installing, and not self-value creating. … Without a partner who creates something unique on top, the value won't come out,” Cisco Channel leader Oliver Tuszik told CRN in an exclusive interview.

    Sun, 26 Jul 2020 23:23:00 -0500 en text/html https://www.crn.com/cisco-partner-summit-2019 Cisco Live 2016: The Workplace of the Future Will Have Collaboration at Its Core

    The workplace is evolving to be more flexible, with collaboration technology and other IT increasingly built into rooms and office spaces from the start, according to a Cisco Systems executive. The trend is not limited to large enterprises with massive real estate holdings, but also affects small to medium-sized businesses that want purpose-built solutions for their workers.

    Speaking at a panel on emerging technology at the Cisco Live 2016 conference in Las Vegas, Mark Miller, business development manager for sales at Cisco Systems, said that over the past few years, much of the focus on the Internet of Things has centered on the consumer and industrial markets. However, in the next five years, he said, that focus is going to shift to the workplace, where the IoT is going to have a transformative effect.

    An Evolving Workplace

    Several trends are changing the nature of work, Miller said. More millennials are entering the workforce, with different expectations of how work should be done. There are evolving social contracts between employers and employees, with more job sharing, flexible work and contingent workers, which has spurred corporate real estate companies to develop elastic work environments that shrink or expand depending on the needs of a business.

    The nature of work is also changing, as work evolves from process-oriented tasks that can be outsourced or automated. More work now requires collaboration and creation, Miller said, but the workplace has not evolved to keep pace. Additionally, an explosion of mobile devices and ubiquitous connectivity is also changing the workplace.

    According to Miller, Cisco estimates that there is about 20 billion square feet of commercial real estate in the world, and expects that number to shrink by about a third in the years ahead. “The space that will be left over will be very different,” he said. “Collaboration is going to play an incredibly important role.”

    Technology’s Role in the New Workplace

    Miller said the IoT’s role in new workplace design lies in helping workers get their work done more efficiently, and enabling seamless mobility and collaboration.

    Smart buildings are becoming more commonplace, and the technology that underpins them and runs through them is maturing, he said, with lighting, heating, communications and security now increasingly being run through a single, converged IP network.

    Cisco has been focused on the changing workplace for some time now, and Miller said the company thinks the market is moving toward delivering “technology enabled” workspaces. What does that mean? Architecture firms and furniture companies are increasingly working with IT firms like Cisco to create prepackaged room solutions that sit on top of IP networks, especially for video conferencing and collaboration.

    Big data and analytics — sometimes as simple as the information provided by users’ mobile phone locations — can let businesses know where in offices people are working most and how work is getting done.

    Miller said that younger workers in particular want better integrated technology in their work lives — for example, why can’t a calendaring system be integrated with a user’s GPS coordinates on a mobile phone to automatically let colleagues know when someone is running late so they can shift a meeting time? Workplaces can also be tailored to a user’s preferences for lighting and air conditioning based on their presence status, he said.

    “This is not an IT problem. This really takes technology, real estate and human resources coming together,” Miller said.

    Small Business Opportunity

    Miller said that when Cisco started looking at workplace transformation, it figured it would be a solution for large enterprises. “I would tell you that some of the most interesting activity going on right now is in small to medium businesses,” he said. “I think it’s partly a reaction, because they have to. They’re facing the same demands. The same trends are impacting them.”

    Small businesses are craving prepackaged solutions, Miller said. “They want the answer at the end of the book,” he said. “They don’t have time to do big prototypes and pilots and proof-of-concepts.”

    Cisco is working with architecture firms to create those kind of spaces, in which buildings and technology are designed together, Miller added. He said companies typically refresh their real estate portfolios every eight to 10 years, and that increasingly, business are looking to consolidate and transform their real estate holdings.

    “This is a transformation that’s happened, is happening and is going to happen,” he said. “For every client, it’s going to be somewhat different.”

    Thu, 04 May 2023 12:00:00 -0500 Phil Goldstein en text/html https://biztechmagazine.com/article/2016/07/cisco-live-2016-workplace-future-will-have-collaboration-its-core
    Cisco Live 2019: News, Announcements And Analysis

    Cisco Live 2019

    CRN is live in San Diego for Cisco Live 2019. Bookmark this page for the latest news, videos and exclusive videos from the show floor.

      Cisco CEO Recalls 30 Years Of Innovation At Cisco Live
      CEO Chuck Robbins discusses Cisco’s success and transformation during his keynote at Cisco Live, a conference now three decades old.

      Cisco Global Channel Chief On Easier Enrollment, More Partner Resources And First-Ever DevNet Certification
      Cisco Global Channel Chief Oliver Tuszik tells CRN at Cisco Live that Cisco has delivered on promises made at Cisco’s Partner Summit in November.

      Cisco Partners, Customers Can Now Secure SD-WAN From The Cloud Via Cisco Umbrella
      ‘Protecting SD-WAN, whether partners or customers have on-prem, in the cloud, or both as a deployment, they are covered,’ Gee Rittenhouse, senior vice president and general manager for Cisco's Security Business Group, says at Cisco Live 2019.

      'No More Islands' Across Cisco Collaboration Portfolio, Tech Giant Says
      ‘You're going to see us hold to the promise of building bridges and integrations. No more Islands,’ Amy Chang, senior vice president of Cisco Collaboration, says during Cisco Live 2019.

      Cisco CEO Chuck Robbins To Partners: The Importance Of DevNet And How IoT 'Is Coming Into Its Own'
      Cisco's CEO Chuck Robbins sits down with CRN at Cisco Live to talk DevNet, the importance of small but strategic acquisitions, and the growing opportunities around IoT and automation that that partners should pursue.

      Cisco Live 2019: CEO Chuck Robbins Weighs In On The News Partners Need To Know
      On the 30th anniversary of Cisco Live, Cisco unveils new innovation around software and collaboration, which Presidio’s Vinu Thomas describes as a “paradigm shift” in networking.

      Cisco Live 2019: Cisco IoT Just Got More Rugged
      At Cisco Live 2019, the tech giant rips the sheet off a new line of industrial switches, access points, and an SD-WAN-powered router built to withstand extreme environmental conditions as Cisco pushes its intent-based networking approach to the IoT edge.

      Cisco Live: New DevNet Certification, DevNet Automation Exchange Debut
      Day one of Cisco Live 2019 saw a brand-new DevNet certification track, as well as a dedicated DevNet Automation Exchange community for the IT teams of the future.

      Cisco: Artificial Intelligence, Machine Learning Key To Networking's Next Evolution
      ‘Machine learning is going to help us augment our mental capabilities so we can process information faster when there's information overload,’ says Prashanth Shenoy, Cisco's vice president of marketing for enterprise networks, IoT and developer platform.

      The New Cisco Americas Channel Chief Is John Moses: Exclusive
      Cisco crowns channel veteran John Moses as the new leader of Cisco's Americas Partner Organization, succeeding Rick Snyder, the tech giant told CRN exclusively.

      Wed, 15 Apr 2020 07:46:00 -0500 en text/html https://www.crn.com/cisco-live-2019 Certification Exams Certification Exams

      The University of North Georgia Testing Center may be able to serve as Test Administrators for various other tests required for licensure or certification exams (e.g., Real Estate, Universal Public Purchasing Certification).

      Retest Policy

      Please check with your institution.

      What to Expect

      ✔ You must provide a valid government issued photo ID.

      ✔ If you arrive fifteen minutes after your scheduled appointment time, you may not be allowed to test.

      ✔ Length of Exam: Varies

      Register for Your Exam

      Step One: Register and Pay

      Please register and pay your $50 administration fee payable by credit/debit card. All testing fees are non-refundable and non-transferable.

      Note: You must use a different web browser other than Internet Explorer. 

      Step Two: Schedule Your Appointment

      Contact your testing center to schedule your appointment.

      Step Three: Contact the Testing Company and/or Follow-Up With Us Before Your Exam

      Please contact the testing company and provide them with our testing email and/or mailing address. It will be your responsibility to follow-up with us to verify that we have received the necessary exam materials prior to your appointment.


      Sun, 06 Mar 2022 09:30:00 -0600 en text/html https://ung.edu/testing/certification-exams.php
      Cisco CEO is rebranding the office as a ‘collaboration center’ and slashing private workspaces to coax employees back

      Employers and their workers are at loggerheads over returning to the office.

      More from Fortune: 5 side hustles where you may earn over $20,000 per year—all while working from home Looking to make extra cash? This CD has a 5.15% APY right now Buying a house? Here's how much to save This is how much money you need to earn annually to comfortably buy a $600,000 home

      On the one hand, many businesses are still paying to lease a large office space and understandably want their workers to use the money pit.

      Plus, many CEOs Fortune has spoken to feel that staff work harder in the office where they can be seen—even if research consistently shows that staff can be just as productive from home.

      But employees simply don’t see the point of wasting money and spending hours commuting to do the very same tasks that they’ve been proving for the last three years they can do efficiently from home.

      Cisco’s CEO Chuck Robbins gets that.

      “You’re going to tell somebody to go to the office and get on video and talk to people in another office all day long?” he said in an interview with Forbes. “They could do that from home.”

      That’s why the tech giant is giving the traditional office an overhaul and building workspaces fit for the future of hybrid working—called “collaboration centers”—with just 10% of the space reserved for working alone.

      Just last month Cisco unveiled its latest hub in Atlanta, exactly a year after opening its similarly smart New York space (which Robbins unveiled to Fortune at the time) with further plans to refurbish some of its other offices and relocate several of its underutilized offices to areas where they’ll get more employee foot traffic.

      The office is 90% for communal gathering

      In the year since opening its 58,000-square-foot space in Manhattan, Robbins learned that workers don’t want to go into the office to then work on their own.

      “When employees were showing up, they weren't going in private rooms. They were just sitting at tables,” he said. “They wanted to spend time [with coworkers] and they wanted those interactions.”

      So Cisco decreased the amount of space for individual work from 30% in its New York office to 10% in its new Atlanta space. The majority of the hub’s square footage is dedicated for meetings, communal gatherings, and team-based work.

      Plus, as Cisco’s own research found that up to 98% of all meetings will include at least one participant attending remotely, hybrid collaboration hasn’t been forgotten.

      For example, the meeting rooms in its new Atlanta office have been decked out with the latest video conference system that follows each speaker's voice and points the camera to whoever is talking.

      Meanwhile, even the furniture is aimed to help workers collaborate, whether they are in-person or dialing in remotely, with slightly curved conference room tables to maximize each person’s visibility on screen.

      You have to earn your workers commute

      After having splashed out the cash on such a lavish space, you’d assume that Cisco is now mandating workers make full use of it.

      But actually, employees are “not going to come five days a week,” Robbins told Forbes, while adding that even pre-pandemic some 15% of Cisco employees already worked remotely full-time.

      Instead, the company is hoping it will get its return on investment just simply by making the office worthy of its workers' commute.

      “We're trying to create a series of events in offices” to get people on-site, he adds, including all-hands meetings and a leadership summit for Black employees.

      It all comes down to “What’s your return on commute?,” according to Robbins—and that’s a worthy question for employers trying to entice their workers back into the office.

      This story was originally featured on Fortune.com

      More from Fortune:
      5 side hustles where you may earn over $20,000 per year—all while working from home
      Looking to make extra cash? This CD has a 5.15% APY right now
      Buying a house? Here's how much to save
      This is how much money you need to earn annually to comfortably buy a $600,000 home

      Fri, 05 May 2023 21:04:00 -0500 en-US text/html https://finance.yahoo.com/news/cisco-ceo-rebranding-office-collaboration-112842883.html NCBE Releases Content Scope for NextGen Bar Exam

      The National Conference of Bar Examiners (NCBE) has published the content scope for the NextGen bar exam—set to launch in 2026—marking the latest milestone in the development of the new exam.

      The recommendations were originally issued by the NCBE’s Testing Task Force as part of a multiyear study of the current bar exam, which began in 2018, and included asking nearly 15,000 practicing lawyers and stakeholders from bar admission agencies and the legal academy what people like and don’t like about the current exam and identifying the knowledge and skills that are necessary for effective practice by newly licensed attorneys.

      Public Reaction

      Thu, 25 May 2023 17:36:00 -0500 en text/html https://www.law.com/2023/05/25/ncbe-releases-content-scope-for-nextgen-bar-exam/?slreturn=20230506031414
      NCBE Releases Content Scope for NextGen Bar Exam

      The National Conference of Bar Examiners (NCBE) has published the content scope for the NextGen bar exam—set to launch in 2026—marking the latest milestone in the development of the new exam.

      The recommendations were originally issued by the NCBE’s Testing Task Force as part of a multiyear study of the current bar exam, which began in 2018, and included asking nearly 15,000 practicing lawyers and stakeholders from bar admission agencies and the legal academy what people like and don’t like about the current exam and identifying the knowledge and skills that are necessary for effective practice by newly licensed attorneys.

      Public Reaction

      Thu, 25 May 2023 04:54:00 -0500 en text/html https://www.law.com/newyorklawjournal/2023/05/25/ncbe-releases-content-scope-for-nextgen-bar-exam/?slreturn=20230506031414

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