Protect your most sensitive networked information and data with strong RSA SecurID two-factor authentication. RSA SecurID two-factor authentication is based on something you have (an authenticator) and something you know (a PIN) — providing a much more reliable level of user authentication than reusable, easy-to-guess passwords. RSA SecurID supports using your iPhone as your software authenticator. By generating your RSA SecurID one-time password on your iPhone, you eliminate the need to carry a separate hardware authenticator. Administrators can rapidly and securely deploy software tokens to users’ devices. And end-users can import the token with just one tap. Note: This application does not provide two-factor authentication to the iPhone itself. One-time passwords generated with this application can be used to access other RSA SecurID protected resources, such as VPNs, WLANs, and web applications. Prerequisites: In order to use this application, your company must also have purchased RSA Authentication Manager and RSA SecurID Software Token Seeds (SD820). The application does not generate one-time passwords without a software token seed.
RSA SecurID Software Token is NOT currently available on PC.
The platform(s) it will be available on are:
We will update this area with RSA SecurID Software Token system requirements as soon as we hear an announcement that it is coming to PC.
RSA SecurID Software Token PC Release Date:
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion.
Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer.
With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy.
This is where marketing attribution comes in.
Marketing attribution provides insights into the most effective touchpoints along the buyer journey.
In this comprehensive guide, we simplify everything you need to know to get started with marketing attribution models, including an overview of your options and how to use them.
Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.
How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today.
There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.
Don’t worry. We will help you understand all of the models below so you can decide which is best for your needs.
Note: The examples in this guide use Google Analytics 4 cross-channel rules-based models.
Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.
The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.
Last Click helps you understand which marketing efforts close sales.
For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).
Later that day, the same user Googles your brand and clicks through an organic search result.
The following week this user is shown a retargeting ad on Facebook, clicks through, and signs up for your email newsletter.
The next day, they click through the email and convert to a customer.
Under a last-click attribution model, 100% of the credit for that conversion is given to email, the touchpoint that closed the sale.
The first click is the opposite of the last click attribution model.
All of the credit for any conversion that may happen is awarded to the first interaction.
The first click helps you to understand which channels create brand awareness.
It doesn’t matter if the customer clicked through a retargeting ad and later converted through an email visit.
If the customer initially interacted with your brand through an engaged YouTube view, Paid Video gets full credit for that conversion because it started the journey.
Linear attribution provides a look at your marketing strategy as a whole.
This model is especially useful if you need to maintain awareness throughout the entire buyer journey.
Credit for conversion is split evenly among all the channels a customer interacts with.
Let’s look at our example: Each of the four touchpoints (Paid Video, Organic, Paid Social, and Email) all get 25% of the conversion value because they’re all given equal credit.
Time Decay is useful for short sales cycles like a promotion because it considers when each touchpoint occurred.
The first touch gets the least amount of credit, while the last click gets the most.
Using our example:
Note: Google Analytics 4 distributes this credit using a seven-day half-life.
The position-based (U-shaped) approach divides credit for a sale between the two most critical interactions: how a client discovered your brand and the interaction that generated a conversion.
With position-based attribution modeling, Paid Video (YouTube engaged view) and Email would each get 40% of the credit because they were the first and last interaction within our example.
Organic search and the Facebook Ad would each get 10%.
Google Analytics 4 has a unique data-driven attribution model that uses machine learning algorithms.
Credit is assigned based on how each touchpoint changes the estimated conversion probability.
It uses each advertiser’s data to calculate the genuine contribution an interaction had for every conversion event.
There isn’t necessarily a “best” marketing attribution model, and there’s no reason to limit yourself to just one.
Comparing performance under different attribution models will help you to understand the importance of multiple touchpoints along your buyer journey.
If you want to see how performance changes by attribution model, you can do that easily with GA4.
To access model comparison in Google Analytics 4, click “Advertising” in the left-hand menu and then click “Model comparison” under “Attribution.”
By default, the conversion events will be all, the date range will be the last 28 days, and the dimension will be the default channel grouping.
Start by selecting the date range and conversion event you want to analyze.
You can add a filter to view a specific campaign, geographic location, or device using the edit comparison option in the top right of the report.
Select the dimension to report on and then use the drown-down menus to select the attribution models to compare.
Let’s say you’re asked to increase new customers to the website.
You could open Google Analytics 4 and compare the “last-click” model to the “first-click” model to discover which marketing efforts start customers down the path to conversion.
In the example above, we may choose to look further into the email and paid search further because they appear to be more effective at starting customers down the path to conversion than closing the sale.
If you choose a different attribution model for your company, you can edit your attribution settings by clicking the gear icon in the bottom left-hand corner.
Open Attribution Settings under the property column and click the Reporting attribution model drop-down menu.
Here you can choose from the six cross-channel attribution models discussed above or the “ads-preferred last click model.”
Ads-preferred gives full credit to the last Google Ads click along the conversion path.
Please note that attribution model changes will apply to historical and future data.
Determining where and when a lead or purchase occurred is easy. The hard part is defining the reason behind a lead or purchase.
Comparing attribution modeling reports help us to understand how the entire buyer journey supported the conversion.
Looking at this information in greater depth enables marketers to maximize ROI.
Got questions? Let us know on Twitter or Linkedin.
Featured Image: Andrii Yalanskyi/Shutterstock
A property developer who bought the central Christchurch clubrooms of the Returned and Services Association (RSA) has retained some memorial features while converting it to an office building.
Developer and investor Lindsay O’Donnell’s company Amherst Properties paid $3.4 million for the building last year after the troubled RSA sold it in the face of financial losses and mounting debts.
Amherst is now nearing the end of the $1m-plus conversion. The work has included stripping out and refurbishing the interior, and cutting new windows in the eastern facade.
O’Donnell said they will add a poppy mural to the eastern facade and are hiring a local street artist to paint it.
* How a grand new building and swanky restaurant became a financial disaster for the Christchurch RSA
* Contest for RSA president brings back bad memories
* Commemorative wall of plaques taken down by Christchurch RSA
“I didn’t want it to be just another office building. We wanted it recognised for what it stood for,” he said.
“It’s always a balance, but we’ve tried to keep bits that are significant. We didn’t want to step on the toes of the RSA – it’s their history”.
The association’s connection with the site dates back a century to when it first built clubrooms there after World War I.
After the 1920s rooms were demolished following the earthquakes, the RSA purpose built a replacement designed by Christchurch architects Warren and Mahoney, costing $6.5m.
The new building opened in 2015 featuring the Trenches restaurant, bar and function area, which was intended to bring in revenue. However, the business failed and Trenches was closed in late 2019.
Amherst has removed five of the 11 distinctive metal-clad pillars out front, which are inscribed with the names of overseas battles in which Kiwi service personnel lost their lives. The five are still owned by the RSA and have been removed and stored.
Three of the other pillars are still in place and the other three will be re-installed on the eastern side of the building.
Also retained are exterior engravings in the marble walls, including one reading “We Will Remember Them”.
Attempts by the RSA to have stonemasons salvage memorials which honoured individual soldiers failed, and they were lost, O’Donnell said.
The RSA took digital copies of the memorials, which had been paid for by families and built into an interior concrete wall, in the hope it might later recreate them.
Other memorial items, including murals depicting war scenes by Christchurch painter William Sutton, were removed by the RSA and auctioned off to raise money.
O’Donnell said deconstructing the building’s interior had required considerable effort because it was designed with an emphasis on hospitality.
Amherst has also bought a site alongside the building for car parking. It previously bought and redeveloped land behind the clubrooms which the RSA sold to fund the building’s construction.
RSA poppies are made at a factory in Christchurch which is staffed by volunteers and can produce 2000 to 2500 poppies each day.
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The National Pension Commission (Commission) initiated the Data Recapture Exercise (DRE) in 2019 in compliance with Section 23(e) of the PRA 2014 to update the data of Retirement Savings Accounts (RSA) holders who opened their RSA before 1 July 2019.
Retirement Savings Account (RSA) holders were registered using the Contributors Registration System (CRS) Application when the Contributory Pension Scheme was launched in 2004. The inability to change contributor information and enrol physically incapacitated contributors were a few issues that the CRS application developed over time. To address the shortcomings of the CRS and update contributor data, the Commission developed the Enhanced Contributors Registration System (ECRS). Consequently, all RSA holders who enrolled before the ECRS went live on 1 July 2019 must complete the DRE to migrate their information from the CRS to the ECRS.
The Objectives of DRE
The need for DRE was given further impetus by the directive of the Federal Government that all data-generating agencies should align their data with the National Identity Management Commission’s (NIMC). Accordingly, synchronizing and aligning RSA holders’ data with the NIMC’s database using the National Identity Number (NIN) as a unique identifier is one of the primary goals of the DRE. The DRE also aims to accomplish the following:
Eligibility for the DRE
Every RSA holder who enrolled before 1 July 2019 must participate in the DRE. Whether the RSA holder is a retiree or an active contributor, they must update their data through the DRE. The procedure is simple. To participate, an RSA holder should present the following identification and documents to their PFA:
To expedite the procedure, the Commission authorized a Share Service Initiative (SSI) proposed by the Pension Fund Operators Association of Nigeria (penOp). Two agents, PAY-ONE Solution Limited and Afritech Multi Concept Limited, were designated and assigned to organizations under the SSI to conduct the DRE. The two agents have the approval of NIMC to operate as NIN registration agents. In addition, to ensure the confidentiality of information, the Commission implemented a robust data security architecture.
The Commission monitors and regulates the activities of the agents by ensuring that:
Benefits of DRE
In light of the foregoing, it is crucial to highlight that the DRE enables the RSA holders to enjoy the following benefits in addition to fulfilling the Commission’s responsibility to maintain a clean database and complying with Federal Government policy to meet NIMC standards:
RSA holders that are yet to participate in the DRE are enjoined to approach their PFAs and participate immediately so as to benefit from the services provided by the pension industry.
If you have any enquiry or require further information regarding the Data Recapture Exercise, kindly get in touch with National Pension Commission on the following phone numbers: 094603930, and 07066924512 or by email: firstname.lastname@example.org.
ST. LOUIS, Mo. (KMOV) - St. Louis City, St. Louis County and the Regional Sports Authority (RSA) have agreed how to split the money that was gained from a lawsuit settlement pertaining to the Rams relocation.
In 2017 the city, county and RSA sued over the Rams’ relocation. Stan Kroenke and the NFL opted to avoid going to trial and settled in November 2021 for $790 million. After lawyer fees, the St. Louis region was left with around $513 million.
For months News 4 Investigates has been trying to get answers from St. Louis Mayor Tishaura Jones, St. Louis County Executive Dr. Sam Page, and RSA leaders regarding the money’s status. Earlier this year, the St. Louis Board of Aldermen called for an investigation into the rams settlement money to ensure the funds would serve the citizens of St. Louis best.
Tuesday night, Jones’ office announced that as of January 2023, St. Louis City would receive $250 million plus an additional $30 million on contingency, St. Louis County would receive $169 million and the RSA would receive $70 million.
The St. Louis Board of Aldermen will have until June 30 to decide whether to appropriate the $30 million contingency funds to the convention center expansion project. If the Board of Aldermen does not appropriate those funds to the expansion project in time, the city would then agree that the RSA is entitled to receive the money no later than July 31.
The full board of the RSA still must approve the deal.
Following the announcement from Mayor Jones’ office, Greater St. Louis, Inc. CEO Jason Hall issued the following statement:
“On behalf of businesses, organizations, and institutions that employ more than 200,000 people in the St. Louis metro area, we urge the City, County, and RSA to steward and invest these once-in-a-lifetime funds to grow the St. Louis economy for generations to come with a boldness that transcends jurisdictional boundaries and drives inclusive growth across the metro.
“We continue to believe that the three national models outlined in our recent white paper offer the best potential pathways to maximize the transformative potential of these one-time settlement proceeds. These funds should be deployed in an intentional and strategic manner to drive inclusive and catalytic growth in the metro. Based on national best practices, the use of one-time settlement funds should be based on a transparent process, clear and specific goals, sound fiduciary governance, accountability, and oversight.”
Earl E. Nance Jr., the chairman for the RSA, told News 4 they are thrilled to reach a decision after months of negotiations with the city and county.
“Of course we asked for more, we would’ve liked more, but it turned out 70 million dollars and we will make the best use of it that we can. The dome that we’re responsible for, needs some repairs, need some maintenance, may need a new roof, so we’ll be ready for that. We have to get everything ready for the Battlehawks football team coming in, so this money is a big help in helping to get that done.”
correction: A previous version of this story stated the settlement had just been reached between the parties and the NFL.
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